CN104572875B

CN104572875B - Promotion message launches validity and determines method and device

Info

Publication number: CN104572875B
Application number: CN201410804811.7A
Authority: CN
Inventors: 李远洋; 范金松; 左景龙
Original assignee: Xiaomi Inc
Current assignee: Xiaomi Inc
Priority date: 2014-12-19
Filing date: 2014-12-19
Publication date: 2017-12-05
Anticipated expiration: 2034-12-19
Also published as: CN104572875A

Abstract

Validity is launched the disclosure is directed to a kind of promotion message and determines method and device, belongs to internet arena.Methods described includes：When receiving Internet video play instruction, the promotion message launched in Internet video is played；The state being presently according to terminal, determine that promotion message watches result, promotion message viewing result includes having watched, does not watch or undetermined；Promotion message mark and promotion message viewing result are sent to server, the server is based on promotion message mark and promotion message viewing result, determines the dispensing validity of the promotion message.The embodiment of the present disclosure watches number by promotion message, determines the dispensing validity of promotion message, improves the determination accuracy rate that promotion message launches validity.

Description

Promotion message launches validity and determines method and device

Technical field

This disclosure relates to internet arena, more particularly to a kind of promotion message launch validity and determine method and device.

Background technology

With the fast development of internet, the user by internet viewing Internet video is more and more, therefore, in network The promotion message launched in video is also more and more, such as, promotion message is advertisement.Asked when terminal receives Internet video broadcasting When asking, promotion message that terminal plays are launched in the Internet video, when the promotion message finishes playing and then played the net Network video.However, information popularization business in order to judge whether continue promotion message is launched in Internet video, it is thus necessary to determine that promote letter Cease the validity launched.Be currently to be determined by promotion message broadcasting time, once launch promotion message not by User sees, now, determines that the accuracy rate of promotion message dispensing validity is relatively low by promotion message broadcasting time.

The content of the invention

To overcome problem present in correlation technique, launch validity present disclose provides a kind of promotion message and determine method And device.

According to the first aspect of the embodiment of the present disclosure, there is provided a kind of promotion message launches validity and determines method, described Method includes：

When receiving Internet video play instruction, the promotion message launched in Internet video is played；

The state being presently according to terminal, determine that promotion message watches result, the promotion message viewing result includes Watch, do not watched or undetermined；

Promotion message mark and promotion message viewing result are sent to server, are based on the server described Promotion message identifies and promotion message viewing result, determines the dispensing validity of the promotion message.

Alternatively, the state being presently according to terminal, determine that promotion message watches result, including：

Detection terminal state in which is applied by specifying；

If the state of detection is screen lock state, it is determined that the promotion message viewing result is not watch；

If the state of detection is non-screen lock state, identified based on the promotion message, judge the webpage currently shown Whether the page is the page where the promotion message；

If the Webpage currently shown is not the page where the promotion message, it is determined that the promotion message viewing As a result it is not watch；

The page where if the Webpage currently shown is the promotion message, judges the webpage currently shown Whether the broadcast window of the promotion message is included in the visual windows of the page；

If not including the broadcast window of the promotion message in the visual windows of the Webpage currently shown, The promotion message viewing result is determined not watch.

Alternatively, whether the promotion message is included in the visual windows for judging the Webpage currently shown Broadcast window after, in addition to：

If including the broadcast window of the promotion message in the visual windows of the Webpage currently shown, sentence Break and whether detect assigned operation in the visual windows of the Webpage currently shown；

If detect assigned operation, it is determined that the promotion message viewing result is to have watched；

If the assigned operation is not detected, it is determined that the promotion message viewing result is undetermined.

Alternatively, described to be identified based on the promotion message, whether the Webpage for judging currently to show is the popularization The page where information, including：

Identified based on the promotion message, determine the page where the promotion message；

The page-tag of the page where detecting the promotion message；

When the page-tag is the first specified label, it is not the popularization to determine the Webpage currently shown The page where information；

When the page-tag is the second specified label, it is that described promote is believed to determine the Webpage currently shown The page where breath.

Alternatively, whether the promotion message is included in the visual windows for judging the Webpage currently shown Broadcast window, including：

It is the broadcasting window of the promotion message to obtain first window size and the second window size, the first window size The size that mouth is currently shown, second window size are the size of the visual windows of the Webpage currently shown；

By the first window size divided by second window size, visualization of information ratio is promoted；

When the visual ratio of the promotion message is more than or equal to the first proportion threshold value, the webpage currently shown is determined The broadcast window of the promotion message is included in the visual windows of the page；

When the visual ratio of the promotion message is less than first proportion threshold value, the webpage page currently shown is determined The broadcast window of the promotion message is not included in the visual windows in face.

Alternatively, the acquisition first window size, including：

Obtain the coordinate of specified coordinate point in the broadcast window of the promotion message；

Based on the lateral coordinates in the coordinate and the first rolling distance, first window length is determined, described first rolls Distance for the page where promotion message described in current time horizontal scroll bar, the left end of the page where from the promotion message to The distance that right-hand member rolls；

Based on the longitudinal coordinate in the coordinate and the second rolling distance, the first window width is determined, described second Rolling distance is the vertical scroll bar of the page where promotion message described in current time, the top of the page where from the promotion message Hold the distance rolled to bottom；

The first window length is multiplied with the first window width, obtains the first window size.

According to the second aspect of the embodiment of the present disclosure, there is provided a kind of promotion message launches validity and determines method, described Method includes：

The promotion message mark and promotion message viewing result that receiving terminal is sent, the promotion message viewing result include Watch, do not watched or undetermined, when the promotion message is identified as the promotion message launched in the terminal plays Internet video Obtained；

Based on promotion message mark and promotion message viewing result, determine that promotion message watches number；

Number is watched based on the promotion message, determines the dispensing validity of the promotion message.

Alternatively, it is described based on promotion message mark and promotion message viewing result, determine that promotion message is seen Number is seen, including：

Based on promotion message mark and promotion message viewing result, determine that the viewing of the promotion message is united Metering number, statistics number and statistics number undetermined are not watched；

When statistics number, statistics number and the statistics number sum undetermined of not watching of having watched is specified time During number, statistics number and the statistics number undetermined have been watched based on described, has determined the promotion message viewing number；Or Every specified duration, statistics number and the statistics number undetermined have been watched based on described, has determined the promotion message viewing time Number.

Alternatively, it is described based on promotion message mark and promotion message viewing result, determine the popularization letter The statistics number of viewing of breath, statistics number and statistics number undetermined are not watched, including：

Based on promotion message mark and promotion message viewing result, promotion message mark, popularization from storage Information is watched in the corresponding relation between result and statistics number, statistics number corresponding to acquisition；

Increase the statistics number obtained；

Identified based on the promotion message, promotion message mark, popularization letter after the statistics number is increased Breath viewing result and statistics number between corresponding relation in, obtain described in watched statistics number, do not watch statistics number and Statistics number undetermined.

Alternatively, it is described to have watched statistics number and the statistics number undetermined based on described, determine the promotion message Number is watched, including：

The statistics number undetermined is multiplied with the second proportion threshold value, obtains viewing number undetermined；

The statistics number of having watched is added with the viewing number undetermined, obtains the promotion message viewing time Number.

According to the third aspect of the embodiment of the present disclosure, there is provided a kind of promotion message launches validity determining device, described Device includes：

Playing module, for when receiving Internet video play instruction, playing the promotion message launched in Internet video；

Determining module, for the state being presently according to terminal, determine that promotion message watches result, the promotion message Viewing result includes having watched, not watched or undetermined；

Sending module, for promotion message mark and promotion message viewing result to be sent into server, make described Server is based on promotion message mark and promotion message viewing result, determines that the dispensing of the promotion message is effective Property.

Alternatively, the determining module includes：

Detection unit, for applying detection terminal state in which by specifying；

First determining unit, it is for when the state of detection is screen lock state, determining that the promotion message watches result Do not watch；

First judging unit, for when the state of detection is non-screen lock state, being identified based on the promotion message, judge Whether the Webpage currently shown is the page where the promotion message；

Second determining unit, the page where the Webpage for ought currently show is not the promotion message, determines institute Promotion message viewing result is stated not watch；

Second judging unit, for during the page, judging institute where being the promotion message when the Webpage currently shown State the broadcast window that the promotion message whether is included in the visual windows of the Webpage currently shown；

3rd determining unit, for when in the visual windows of the Webpage currently shown do not include it is described promote believe During the broadcast window of breath, the promotion message viewing result is determined not watch.

Alternatively, the determining module also includes：

3rd judging unit, for when including the promotion message in the visual windows of the Webpage currently shown Broadcast window when, judge whether detect assigned operation in the visual windows of the Webpage currently shown；

4th determining unit, for when detecting assigned operation, determining that the promotion message viewing result is to have watched；

5th determining unit, for when not detecting the assigned operation, determining the promotion message viewing result To be undetermined.

Alternatively, first judging unit includes：

First determination subelement, for being identified based on the promotion message, determine the page where the promotion message；

Detection sub-unit, the page-tag for the page where detecting the promotion message；

Second determination subelement, for when the page-tag be first specify label when, determine described currently to show Webpage is not the page where the promotion message；

3rd determination subelement, for when the page-tag be second specify label when, determine described currently to show Webpage is the page where the promotion message.

Alternatively, second judging unit includes：

Subelement is obtained, for obtaining first window size and the second window size, the first window size is described The size that the broadcast window of promotion message is currently shown, second window size can for the Webpage currently shown The size of viewing window；

Computation subunit, for by the first window size divided by second window size, being promoted information can Depending on ratio；

4th determination subelement, for when the visual ratio of the promotion message is more than or equal to the first proportion threshold value, really The broadcast window of the promotion message is included in the visual windows of the fixed Webpage currently shown；

5th determination subelement, for when the visual ratio of the promotion message is less than first proportion threshold value, it is determined that The broadcast window of the promotion message is not included in the visual windows of the Webpage currently shown.

Alternatively, the acquisition subelement is used for：

According to the fourth aspect of the embodiment of the present disclosure, there is provided a kind of promotion message launches validity determining device, described Device includes：

Receiving module, the promotion message mark sent for receiving terminal and promotion message viewing result, it is described to promote letter Breath viewing result includes having watched, not watched or undetermined, and the promotion message is identified as in the terminal plays Internet video and thrown Obtained during the promotion message put；

First determining module, for watching result based on promotion message mark and the promotion message, it is determined that promoting Information watches number；

Second determining module, for watching number based on the promotion message, determine that the dispensing of the promotion message is effective Property.

Alternatively, first determining module includes：

First determining unit, for watching result based on promotion message mark and the promotion message, it is determined that described The statistics number of viewing of promotion message, statistics number and statistics number undetermined are not watched；

Second determining unit, for watch statistics number when described, described do not watch statistics number and the system undetermined When metering number sum is predetermined number of times, statistics number and the statistics number undetermined are watched based on described, has determined the popularization Information watches number；Or every specified duration, statistics number and the statistics number undetermined have been watched based on described, it is determined that The promotion message watches number.

Alternatively, first determining unit includes：

First obtains subelement, for watching result based on promotion message mark and the promotion message, from storage Promotion message mark, promotion message viewing result and statistics number between corresponding relation in, statistics number corresponding to acquisition；

Increase subelement, for increasing the statistics number obtained；

Second obtains subelement, for being identified based on the promotion message, described in after the statistics number is increased In corresponding relation between promotion message mark, promotion message viewing result and statistics number, statistics time has been watched described in acquisition Number, statistics number and statistics number undetermined are not watched.

Alternatively, second determining unit includes：

According to the 5th of the embodiment of the present disclosure the aspect, there is provided a kind of promotion message launches validity determining device, described Device includes：

Processor；

For storing the memory of processor-executable instruction；

Wherein, the processor is configured as：

Processor；

For storing the memory of processor-executable instruction；

Wherein, the processor is configured as：

The technical scheme provided by this disclosed embodiment can include the following benefits：In the disclosed embodiments, when When terminal receives Internet video play instruction, the promotion message launched in the Internet video is played, afterwards, terminal determines that this is pushed away The promotion message viewing result that Guangxin breath is viewed by a user, makes server watch result according to the promotion message and determines promotion message Watch number.After being viewed by a user due to promotion message, the popularizing action of promotion message is just played, so, believed by promoting Breath viewing number determines the validity that promotion message is launched, and can improve promotion message and launch the accuracy rate that validity determines.

It should be appreciated that the general description and following detailed description of the above are only exemplary and explanatory, not The disclosure can be limited.

Brief description of the drawings

Accompanying drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the present invention Example, and for explaining principle of the invention together with specification.

Fig. 1 is that a kind of promotion message according to an exemplary embodiment launches the flow chart that validity determines method.

Fig. 2 is that another promotion message according to an exemplary embodiment launches the flow that validity determines method Figure.

Fig. 3 is that another promotion message according to an exemplary embodiment launches the flow that validity determines method Figure.

Fig. 4 is a kind of block diagram of promotion message dispensing validity determining device according to an exemplary embodiment.

Fig. 5 is a kind of block diagram of determining module according to an exemplary embodiment.

Fig. 6 is the block diagram of another determining module according to an exemplary embodiment.

Fig. 7 is the block diagram of the first judge module according to an exemplary implementation.

Fig. 8 is the block diagram of the second judge module according to an exemplary embodiment.

Fig. 9 is the block diagram of another promotion message dispensing validity determining device according to an exemplary embodiment.

Figure 10 is a kind of block diagram of first determining module according to an exemplary embodiment.

Figure 11 is a kind of block diagram of first determining unit according to an exemplary embodiment.

Figure 12 is a kind of block diagram of second determining unit according to an exemplary embodiment.

Figure 13 is the block diagram of another promotion message dispensing validity determining device according to an exemplary embodiment.

Figure 14 is the block diagram of another promotion message dispensing validity determining device according to an exemplary embodiment.

Embodiment

Here exemplary embodiment will be illustrated in detail, its example is illustrated in the accompanying drawings.Following description is related to During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represent same or analogous key element.Following exemplary embodiment Described in embodiment do not represent and the consistent all embodiments of the present invention.On the contrary, they be only with it is such as appended The example of the consistent apparatus and method of some aspects being described in detail in claims, of the invention.

Fig. 1 is that a kind of promotion message according to an exemplary embodiment launches the flow chart that validity determines method, As shown in figure 1, the promotion message, which launches validity, determines that method is used in terminal, comprise the following steps.

In a step 101, when receiving Internet video play instruction, the promotion message launched in Internet video is played.

In a step 102, the state being presently according to terminal, determine that promotion message watches result, promotion message viewing As a result include having watched, do not watch or undetermined.

In step 103, promotion message mark and promotion message viewing result are sent to server, are based on server Promotion message identifies and promotion message viewing result, determines the dispensing validity of promotion message.

In the disclosed embodiments, when terminal receives Internet video play instruction, play and launched in the Internet video Promotion message, afterwards, terminal determines the promotion message viewing result that the promotion message is viewed by a user, and makes server according to this Promotion message viewing result determines that promotion message watches number.After being viewed by a user due to promotion message, popularization letter is just played The popularizing action of breath, so, the validity of promotion message dispensing is determined by promotion message viewing number, popularization letter can be improved Breath launches the accuracy rate that validity determines.

Detection terminal state in which is applied by specifying；

If the state of detection is screen lock state, it is determined that promotion message viewing result is not watch；

If the state of detection is non-screen lock state, identified based on promotion message, judge the Webpage currently shown Whether it is the page where promotion message；

If the Webpage currently shown is not the page where promotion message, it is determined that promotion message viewing result is not Viewing；

If the Webpage currently shown is the page where promotion message, the Webpage for judging currently to show can Whether the broadcast window of promotion message is included in viewing window；

If the broadcast window of promotion message is not included in the visual windows of the Webpage currently shown, it is determined that promote Information viewing result is not watch.

Alternatively, judge in the visual windows of Webpage that currently show whether the broadcast window comprising promotion message it Afterwards, in addition to：

If including the broadcast window of promotion message in the visual windows of the Webpage currently shown, judge current Whether assigned operation is detected in the visual windows of the Webpage of display；

If detect assigned operation, it is determined that promotion message viewing result is to have watched；

If do not detect assigned operation, it is determined that promotion message viewing result is undetermined.

Alternatively, identified based on promotion message, whether the Webpage for judging currently to show is the page where promotion message, Including：

Identified based on promotion message, determine the page where the promotion message；

The page-tag of the page where detecting the promotion message；

When the page-tag of detection specifies label for first, it is determined that the Webpage currently shown is not the promotion message The place page；

When the page-tag of detection specifies label for second, it is determined that the Webpage currently shown is the promotion message institute In the page.

Alternatively, the broadcasting window of the promotion message whether is included in the visual windows for the Webpage for judging currently to show Mouthful, including：

It is that the broadcast window of the promotion message is current to obtain first window size and the second window size, first window size The size of display, the second window size are the size of the visual windows of the Webpage currently shown；

By first window size divided by the second window size, visualization of information ratio is promoted；

When the visual ratio of promotion message is more than or equal to the first proportion threshold value, it is determined that the Webpage currently shown can The broadcast window of the promotion message is included in viewing window；

When the visual ratio of promotion message is less than the first proportion threshold value, it is determined that the visual windows of the Webpage currently shown In do not include the promotion message broadcast window.

Alternatively, first window size is obtained, including：

Obtain the coordinate of specified coordinate point in the broadcast window of promotion message；

Lateral coordinates and the first rolling distance in coordinate based on acquisition, determine first window length, first roll away from From the horizontal scroll bar for current time promotion message place page, the left end of the page rolls to right-hand member where from the promotion message Dynamic distance；

Longitudinal coordinate and the second rolling distance in coordinate based on acquisition, determine first window width, second roll away from From the vertical scroll bar for current time promotion message place page, the top of the page is rolled to bottom where from the promotion message Dynamic distance；

First window length is multiplied with first window width, obtains first window size.

Above-mentioned all optional technical schemes, can form the alternative embodiment of the disclosure according to any combination, and the disclosure is real Example is applied no longer to repeat this one by one.

Fig. 2 is that a kind of promotion message according to an exemplary embodiment launches the flow chart that validity determines method, As shown in figure 1, the promotion message, which launches validity, determines that method is used in server, comprise the following steps.

In step 201, the promotion message mark and promotion message viewing result that receiving terminal is sent, promotion message viewing As a result include having watched, do not watch or undetermined, when promotion message is identified as the promotion message launched in terminal plays Internet video Obtained.

In step 202, based on the promotion message mark and promotion message viewing result received, determine that promotion message is seen See number.

In step 203, number is watched based on promotion message, determines the dispensing validity of the promotion message.

Alternatively, based on the promotion message mark and promotion message viewing result received, promotion message viewing time is determined Number, including：

Promotion message mark and promotion message viewing result based on reception, determine the statistics time of viewing of the promotion message Number, statistics number and statistics number undetermined are not watched；

When having watched statistics number, not watched statistics number and when statistics number sum undetermined is predetermined number of times, based on Statistics number and statistics number undetermined are watched, determines that promotion message watches number；Or every specified duration, based on having watched Statistics number and statistics number undetermined, determine that promotion message watches number.

Alternatively, based on promotion message mark and promotion message viewing result, determine that the statistics of viewing of promotion message is secondary Number, statistics number and statistics number undetermined are not watched, including：

Based on promotion message mark and promotion message viewing result, promotion message mark, promotion message viewing from storage As a result in the corresponding relation between statistics number, statistics number corresponding to acquisition；

Increase the statistics number obtained；

Based on promotion message identify, from increase statistics number after promotion message mark, promotion message viewing result with In corresponding relation between statistics number, acquisition has watched statistics number, has not watched statistics number and statistics number undetermined.

Alternatively, based on statistics number and statistics number undetermined has been watched, determine that promotion message watches number, including：

Statistics number undetermined is multiplied with the second proportion threshold value, obtains viewing number undetermined；

Statistics number will have been watched to be added with viewing number undetermined, be promoted information viewing number.

Fig. 3 is that a kind of promotion message according to an exemplary embodiment launches the flow chart that validity determines method, As shown in figure 3, this method comprises the following steps.

In step 301, when terminal receives Internet video play instruction, the popularization letter launched in Internet video is played Breath.

After launching promotion message in Internet video, when terminal receives Internet video play instruction, terminal can be with Based on the internet video mark carried in the Internet video play instruction, the Internet video and the network are got from internet The promotion message launched in video.Afterwards, the terminal can play the promotion message, after the promotion message finishes playing, The Internet video is played again, in this way, for the Internet video of hot topic, before Internet video broadcasting, can make more to use The promotion message is watched at family, expands the promoted extension of the promotion message.

Because whether promotion message is viewed by a user, be for weighing one of whether effective important indicator of advertisement putting, Therefore, in promotion message playing process, state that terminal can be presently according to terminal, promotion message viewing knot is determined Fruit, it is specific as follows.

In step 302, the state that terminal is presently according to terminal, determine that promotion message watches result, promotion message Viewing result includes having watched, not watched or undetermined.

In the disclosed embodiments, influence that the factor of promotion message viewing result is more, and therefore, the embodiment of the present disclosure can be with Divide a variety of situations to determine that promotion message watches result, including：

(1), detection terminal state in which is applied by specifying.

Internet video is typically all to be played out by the Webpage in browser, and in order to ensure Internet video Security is played, and prevents the generation of some malicious acts, browser can not directly obtain the state that terminal is presently in, because This, in the disclosed embodiments, can install specified application in the terminal, and this specifies application to obtain what terminal was presently in State, afterwards, when obtaining the state that terminal is presently in, browser can directly invoke this and specify application, and be referred to by this Application is determined to obtain the state that terminal is presently in.

Wherein, before browser calls this to specify application, this specifies application to need to start and transported in the terminal OK.And start the mode for specifying application include it is a variety of, such as, user manually boots this and specifies application, or the browser can To send an enabled instruction to the terminal, when terminal receives enabled instruction, start this and specify application.The embodiment of the present disclosure The Starting mode for specifying application is not specifically limited.

(2) if, detection state be screen lock state, it is determined that promotion message viewing result be do not watch.

When the state of detection is screen lock state, determining the promotion message of terminal plays can not be viewed by a user, therefore, Promotion message viewing result can directly be determined not watch.And when the state of detection is non-screen lock state, determine that terminal is broadcast The promotion message put can be viewed by a user, and now, terminal can be by determining promotion message the step of following (3)-(9) Watch result.

(3) if, the state of detection be non-screen lock state, identified based on promotion message, the webpage that currently shows of judgement Whether the page is the page where promotion message.

Identified based on promotion message, judge whether the Webpage that currently shows is that the operation of the page where promotion message can Think：Terminal can obtain promotion message mark, and be identified based on promotion message, determine the page where promotion message；Detection pushes away The page-tag of the page where the breath of Guangxin；When page-tag is the first specified label, it is determined that the Webpage currently shown is not It is the page where promotion message；When page-tag is the second specified label, it is determined that the Webpage currently shown is to promote letter The page where breath.

Wherein, promotion message mark can be the title of Internet video where the numbering of the promotion message, the promotion message, It is of course also possible to sequence number of page-tag of Webpage etc. where the Internet video, the embodiment of the present disclosure is not done to this It is specific to limit.

In addition, in order to which whether the Webpage for judging currently to show is the page where promotion message, promoted when terminal is shown After the page where information, the page-tag of the page where promotion message can be arranged to second and specify label by terminal, work as end When end detects that the page where promotion message is switched, it that is to say, when the Webpage currently shown is other Webpages, eventually The page-tag of the page where promotion message can be arranged to first and specify label by end, and therefore, terminal can be based on promoting letter The page-tag of the page where breath, it is determined that whether the Webpage currently shown is the page where promotion message.

Furthermore the page-tag for the Webpage that terminal is currently shown by detection, judge the Webpage currently shown Whether it is the page where promotion message, it is simple, convenient, improve the efficiency for determining promotion message viewing result.

Wherein, first label and second is specified to specify label all to set in advance, and first specifies label and second to refer to Calibration label can be indicated by modes such as word, colors, such as, the first specified label can be hidden, and second specifies Label can be visible.

(4) if, the Webpage that currently shows be not the page where promotion message, it is determined that promotion message watches result Not watch.

If the Webpage currently shown is not the page where promotion message, it is determined that terminal receives Internet video and broadcast After putting instruction, Webpage switching command is also received, now, the page where promotion message is hidden, therefore, is used Family can not watch promotion message, determine promotion message viewing result not watch.

(5) if, the Webpage that currently shows be promotion message where the page, judge the Webpage currently shown Visual windows in whether include the broadcast window of promotion message.

If the Webpage currently shown is the page where promotion message, when the broadcast window of promotion message shows currently During the visual windows of the Webpage shown, promotion message viewing result is determined to have watched, otherwise, it determines promotion message viewing knot Fruit is does not watch, accordingly, it is determined that after the Webpage currently shown is the page where promotion message, it is impossible to directly determine popularization Information is watched as a result, it is desirable to whether include the broadcasting window of promotion message in the visual windows for the Webpage for determining currently to show Mouthful.And judge in the visual windows of Webpage that currently show whether the operation of the broadcast window comprising promotion message can be with For：It is that the broadcast window of promotion message is currently shown to obtain first window size and the second window size, first window size Size, the second window size are the size of the visual windows of the Webpage currently shown；By first window size divided by second Window size, it is promoted visualization of information ratio；By the visual ratio of promotion message compared with the first proportion threshold value, work as popularization When visualization of information ratio is more than or equal to the first proportion threshold value, pushed away it is determined that being included in the visual windows of the Webpage currently shown The broadcast window of Guangxin breath；When the visual ratio of promotion message is less than the first proportion threshold value, it is determined that the Webpage currently shown Visual windows in do not include promotion message broadcast window.

It should be noted that the first proportion threshold value is set in advance, such as, the first proportion threshold value can be with 0.8,0.85 etc. Deng the embodiment of the present disclosure is not specifically limited to this.In addition, the visual windows of the Webpage currently shown Webpage institute In the size that the window of browser, first window size show for the broadcast window of promotion message in the visual windows.

Wherein, obtain first window size operation can be：Obtain specified coordinate point in the broadcast window of promotion message Coordinate；Lateral coordinates and the first rolling distance in coordinate based on acquisition, determine first window length, the first rolling distance For the horizontal scroll bar of the page where current time promotion message, the left end of the page where from promotion message to right-hand member roll away from From；Longitudinal coordinate and the second rolling distance in coordinate based on acquisition, determine first window width, and the second rolling distance is to work as The vertical scroll bar of the page where preceding moment promotion message, the distance that the top of the page where from promotion message rolls to bottom； First window length is multiplied with first window width, obtains first window size.

In the disclosed embodiments, can the fixed coordinates origin in the page where promotion message in advance, the origin of coordinates Can be the upper left angle point, upper right angle point etc. of the page where promotion message, specified coordinate point can in the broadcast window of promotion message Think any coordinate points of the broadcast window, such as, upper left angle point, lower-left angle point, upper right angle point, the bottom right angle point of broadcast window Etc..And when the origin of coordinates and specified coordinate point difference, lateral coordinates in the coordinate based on acquisition and first roll away from From, determine that the mode of first window length is different, similarly, longitudinal coordinate and the second rolling distance in the coordinate based on acquisition, Determine that the mode of first window width is also different, such as, the origin of coordinates is the upper left angle point of the page where promotion message, and is specified When coordinate points are the upper left angle point of the broadcast window, lateral coordinates and the first rolling distance in the coordinate based on acquisition, it is determined that The operation of first window length can be：By the lateral coordinates in the coordinate compared with the first rolling distance, when horizontal seat When mark is more than or equal to the first rolling distance, determine that the specified coordinate point is located in visual windows, by the page where promotion message The length of broadcast window be defined as first window length；When lateral coordinates are less than the first rolling distance, determine that this is specified and sit Punctuate is not located in visual windows, calculates the first difference between the first rolling distance and lateral coordinates, then calculate promotion message Difference between the length of the broadcast window of the place page and the first difference, obtain first window length.Similarly, based on acquisition Longitudinal coordinate and the second rolling distance in coordinate, determining the operation of first window width can be：By the longitudinal direction in the coordinate Coordinate, when longitudinal coordinate is more than or equal to the second rolling distance, determines the specified coordinate compared with the second rolling distance Point is located in visual windows, and the width of the broadcast window of the page where promotion message is defined as into first window width；Work as longitudinal direction When coordinate is less than the second rolling distance, determine that the specified coordinate point is not located in visual windows, calculate the second rolling distance with indulging To the second difference between coordinate, then calculate the difference between the width of the broadcast window of the promotion message place page and the second difference Value, obtains first window width.

In order to make it easy to understand, a example that can be based on above-mentioned example for individual reality, such as, the coordinate of specified coordinate point is (10,8), the first rolling distance are 5, and the second rolling distance is 10, and the length of broadcast window is 25, and the width of broadcast window is 15, by the lateral coordinates 10 in the coordinate (10,8) compared with the first rolling distance 5, determine that lateral coordinates are more than the first rolling Dynamic distance, the length 25 of the broadcast window of the page where promotion message is defined as first window length；Similarly, by the coordinate Longitudinal coordinate 8 in (10,8) determines that longitudinal coordinate is less than the second rolling distance compared with the second rolling distance 10, calculates The second difference between second rolling distance 10 and longitudinal coordinate 8 is 2, then calculate the broadcast window of the promotion message place page Difference between the difference 2 of width 15 and second, first window width is obtained as 13.

(6) if, do not include the broadcast window of promotion message in the visual windows of Webpage that currently show, it is determined that Promotion message viewing result is not watch.

If not including the broadcast window of promotion message in the visual windows of the Webpage currently shown, it is determined that promoting letter The broadcast window of breath is is rolled to outside visual windows, accordingly, it is determined that promotion message viewing result is not watch.

(7) if, the broadcast window that includes promotion message in the visual windows of Webpage that currently show, judge Whether assigned operation is detected in the visual windows of the Webpage currently shown.

If including the broadcast window of promotion message in the visual windows of the Webpage currently shown, due to user whether Do not known in front of terminal, so, it can not directly determine that promotion message watches result.And the embodiment of the present disclosure is used by detecting Whether family performs assigned operation to terminal determines, and assigned operation can be that mouse is mobile, click on mouse (including to playing window Mouthful operation, such as, pausing operation, mute operation etc.), point beating keyboard etc., the embodiment of the present disclosure is not specifically limited to this.

(8) if, detect assigned operation, it is determined that promotion message viewing result is has watched.

If detecting assigned operation, determine that user is watching the promotion message, at this point it is possible to determine that promotion message is seen Result is seen to have watched.

(9) if, do not detect assigned operation, it is determined that promotion message viewing result is undetermined.

If not detecting assigned operation, terminal can not determine user whether in front of terminal, in order to ensure viewing time The accuracy that number determines, determine that promotion message viewing result is undetermined, server is further entered based on viewing result undetermined Row judges.

In step 303, promotion message mark and promotion message viewing result are sent to server by terminal.

In step 304, when the promotion message mark and promotion message viewing result that receiving terminal is sent, server base In the promotion message mark and promotion message viewing result that receive, determine that promotion message watches number.

Server determines that promotion message watches number based on the promotion message mark and promotion message viewing result that receive Operation can be：Based on the promotion message mark and promotion message viewing result received, the viewing of promotion message is determined Statistics number, statistics number and statistics number undetermined are not watched；When having watched statistics number, not watched statistics number and system undetermined When metering number sum is predetermined number of times, based on statistics number and statistics number undetermined has been watched, determine that promotion message watches number； Or every specified duration, based on statistics number and statistics number undetermined has been watched, determine that promotion message watches number.

Wherein, watched in the broadcasting time that statistics number is the promotion message, promotion message viewing result is to have watched Number；Do not watch in the broadcasting time that statistics number is the promotion message, promotion message viewing result is the number do not watched； Statistics number undetermined is in the broadcasting time of the promotion message, promotion message viewing result is number undetermined.And the popularization is believed The broadcasting time of breath is whenever the terminal plays promotion message, and terminal can send to server and play message, when server connects When receiving the broadcasting message, server can increase the broadcasting time recorded in server and obtain.

Wherein, the operation of broadcasting time of server increase record can be：Server increases the broadcasting time of record 1。

Wherein, based on the promotion message mark and promotion message viewing result received, the viewing of promotion message is determined Statistics number, statistics number and the operation of statistics number undetermined are not watched can be：Based on receive promotion message mark and Promotion message watches result, the corresponding pass between the promotion message mark, promotion message viewing result and statistics number of storage In system, statistics number corresponding to acquisition；Increase the statistics number obtained；Based on promotion message identify, from increase statistics number it Promotion message mark afterwards, promotion message are watched in the corresponding relation between result and statistics number, and statistics time has been watched in acquisition Number, statistics number and statistics number undetermined are not watched.

Wherein, increasing the operation of the statistics number of acquisition can be：The statistics number of acquisition is increased by 1.

For example promotion message is identified as ID1, the promotion message viewing result received is undetermined, and server is based on receiving The promotion message mark ID1 and promotion message viewing result arrived is undetermined, from promotion message mark as shown in table 1 below, promotes letter It is 8499 that corresponding statistics number is obtained in corresponding relation between breath viewing result and statistics number；

Table 1

The statistics number of acquisition is increased by 1 by server, now, promotion message mark, promotion message viewing knot shown in table 1 Corresponding relation between fruit and statistics number is changed into table 2, and server is based on promotion message mark ID1, from the popularization letter shown in table 2 In corresponding relation between breath mark, promotion message viewing result and statistics number, acquisition watched statistics number for 1000, not Viewing statistics number is 500, statistics number undetermined is 8500.

Table 2

Wherein, based on statistics number and statistics number undetermined has been watched, determine that the operation of promotion message viewing number can be with For：Statistics number undetermined is multiplied with the second proportion threshold value, obtains viewing number undetermined；Statistics number will have been watched and treated Surely viewing number is added, and is promoted information viewing number.

It should be noted that the second proportion threshold value is to watch result according to promotion message to treat timing in advance, sampling obtains, Such as second proportion threshold value can be with 0.6,0.8 etc., the embodiment of the present disclosure is not specifically limited to this.

In step 305, number is watched based on promotion message, determines the dispensing validity of promotion message.

Because promotion message viewing number is determines one of index of dispensing validity of promotion message, and the disclosure is implemented Example does not relate to other measurement indexs, and therefore, how the embodiment of the present disclosure is to determine the dispensing validity of promotion message not It is explained in detail explanation.

It should be noted that the language that the Webpage being related in the embodiment of the present disclosure uses can be HTML5 (Hyper Text Mark-up Language5, the modification of HTML the 5th), JavaScript etc., the embodiment of the present disclosure pair This is not specifically limited.

Fig. 4 is that a kind of promotion message according to an exemplary embodiment launches validity determining device block diagram.Reference Fig. 4, the device include：Playing module 401, determining module 402 and sending module 403.

Playing module 401, for when receiving Internet video play instruction, playing the popularization letter launched in Internet video Breath；

Determining module 402, for the state being presently according to terminal, determine that promotion message watches result, promotion message Viewing result includes having watched, not watched or undetermined；

Sending module 403, for promotion message mark and promotion message viewing result to be sent into server, make server Result is watched based on promotion message mark and promotion message, determines the dispensing validity of promotion message.

Alternatively, as shown in figure 5, determining module 402 includes：

Detection unit 4021, for applying detection terminal state in which by specifying；

First determining unit 4022, it is for when the state of detection is screen lock state, determining that promotion message watches result Do not watch；

First judging unit 4023, for when the state of detection is non-screen lock state, being identified based on promotion message, judge Whether the Webpage currently shown is the page where promotion message；

Second determining unit 4024, the Webpage for ought currently show is not the page where promotion message, it is determined that pushing away Guangxin breath viewing result is not watch；

Second judging unit 4025, for during the page, judging to work as where being promotion message when the Webpage currently shown Whether the broadcast window of promotion message is included in the visual windows of the Webpage of preceding display；

3rd determining unit 4026, for not including promotion message in the visual windows for the Webpage that ought currently show During broadcast window, promotion message viewing result is determined not watch.

Alternatively, as shown in fig. 6, determining module 402 also includes：

3rd judging unit 4027, for including broadcasting for promotion message in the visual windows for the Webpage that ought currently show When putting window, judge whether detect assigned operation in the visual windows of the Webpage currently shown；

4th determining unit 4028, for when detecting assigned operation, determining that promotion message viewing result is to have watched；

5th determining unit 4029, for when not detecting assigned operation, determining that promotion message viewing result is to treat It is fixed.

Alternatively, as shown in fig. 7, the first judging unit 4023 includes：

First determination subelement 40231, for being identified based on promotion message, determine the page where promotion message；

Detection sub-unit 40232, the page-tag for the page where detecting promotion message；

Second determination subelement 40233, for when page-tag be first specify label when, it is determined that the webpage currently shown The page is not the page where promotion message；

3rd determination subelement 40234, for when page-tag be second specify label when, it is determined that the webpage currently shown The page is the page where promotion message.

Alternatively, as shown in figure 8, the second judging unit 4025 includes：

Subelement 40251 is obtained, for obtaining first window size and the second window size, first window size is to promote The size that the broadcast window of information is currently shown, the second window size are the chi of the visual windows of the Webpage currently shown It is very little；

Computation subunit 40252, for by first window size divided by the second window size, being promoted visualization of information ratio Example；

4th determination subelement 40253, for when the visual ratio of promotion message is more than or equal to the first proportion threshold value, really The broadcast window of promotion message is included before settled in the visual windows of the Webpage of display；

5th determination subelement 40254, for when the visual ratio of promotion message is less than the first proportion threshold value, it is determined that currently The broadcast window of promotion message is not included in the visual windows of the Webpage of display.

Alternatively, subelement is obtained to be used for：

Based on the lateral coordinates in coordinate and the first rolling distance, first window length is determined, the first rolling distance is to work as The horizontal scroll bar of the page where preceding moment promotion message, the distance that the left end of the page where from promotion message rolls to right-hand member；

Based on the longitudinal coordinate in coordinate and the second rolling distance, first window width is determined, the second rolling distance is to work as The vertical scroll bar of the page where preceding moment promotion message, the distance that the top of the page where from promotion message rolls to bottom；

Fig. 9 is that a kind of promotion message according to an exemplary embodiment launches validity determining device block diagram.Referring to Fig. 9, the device include：Receiving module 901, the first determining module 902, the second determining module 903.

Receiving module 901, the promotion message mark sent for receiving terminal and promotion message viewing result, promotion message Viewing result includes having watched, not watched or undetermined, and promotion message is identified as the popularization letter launched in terminal plays Internet video Obtained during breath；

First determining module 902, for based on promotion message mark and promotion message viewing result, determining that promotion message is seen See number；

Second determining module 903, for watching number based on promotion message, determine the dispensing validity of promotion message.

Alternatively, as shown in Figure 10, the first determining module 902 includes：

First determining unit 9021, for based on promotion message mark and promotion message viewing result, determining promotion message The statistics number of viewing, do not watch statistics number and statistics number undetermined；

Second determining unit 9022, for ought watch statistics number, do not watch statistics number and statistics number undetermined it With for predetermined number of times when, based on statistics number and statistics number undetermined has been watched, determine promotion message watch number；Or often Every specified duration, based on statistics number and statistics number undetermined has been watched, determine that promotion message watches number.

Alternatively, as shown in figure 11, the first determining unit 9021 includes：

First obtains subelement 90211, for watching result based on promotion message mark and promotion message, from pushing away for storage In corresponding relation between wide message identification, promotion message viewing result and statistics number, statistics number corresponding to acquisition；

Increase subelement 90212, for increasing the statistics number obtained；

Second obtains subelement 90213, for being identified based on promotion message, the promotion message after increase statistics number In corresponding relation between mark, promotion message viewing result and statistics number, acquisition has watched statistics number, has not watched statistics Number and statistics number undetermined.

Alternatively, as shown in figure 12, the second determining unit 9022 includes：

First computation subunit 90221, for statistics number undetermined to be multiplied with the second proportion threshold value, obtain undetermined Watch number；

Second computation subunit 90222, it is added for statistics number will to have been watched with viewing number undetermined, obtains institute State promotion message viewing number.

On the device in above-described embodiment, wherein modules perform the concrete mode of operation in relevant this method Embodiment in be described in detail, explanation will be not set forth in detail herein.

Figure 13 is a kind of frame of promotion message dispensing validity determining device 1300 according to an exemplary embodiment Figure.For example, device 1300 can be mobile phone, computer, digital broadcast terminal, messaging devices, game console, put down Board device, Medical Devices, body-building equipment, personal digital assistant etc..

Reference picture 13, device 1300 can include following one or more assemblies：Processing component 1302, memory 1304, Power supply module 1306, multimedia groupware 1308, audio-frequency assembly 1310, the interface 1312 of input/output (I/O), sensor cluster 1314, and communication component 1316.

The integrated operation of the usual control device 1300 of processing component 1302, such as communicated with display, call, data, The operation that camera operation and record operation are associated.Treatment element 1302 can include one or more processors 1320 to perform Instruction, to complete all or part of step of above-mentioned method.In addition, processing component 1302 can include one or more moulds Block, the interaction being easy between processing component 1302 and other assemblies.For example, processing component 1302 can include multi-media module, To facilitate the interaction between multimedia groupware 1308 and processing component 1302.

Memory 1304 is configured as storing various types of data to support the operation in equipment 1300.These data Example includes being used for the instruction of any application program or method operated on device 1300, contact data, telephone book data, Message, picture, video etc..Memory 1304 can by any kind of volatibility or non-volatile memory device or they Combination is realized, such as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), it is erasable can Program read-only memory (EPROM), programmable read only memory (PROM), read-only storage (ROM), magnetic memory, flash memory Reservoir, disk or CD.

Electric power assembly 1306 provides electric power for the various assemblies of device 1300.Electric power assembly 1306 can include power management System, one or more power supplys, and other components associated with generating, managing and distributing electric power for device 1300.

Multimedia groupware 1308 is included in the screen of one output interface of offer between described device 1300 and user. In some embodiments, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, Screen may be implemented as touch-screen, to receive the input signal from user.Touch panel includes one or more touch and passed Sensor is with the gesture on sensing touch, slip and touch panel.The touch sensor can not only sensing touch or slip be dynamic The border of work, but also detect the duration and pressure related to the touch or slide.In certain embodiments, it is more Media component 1308 includes a front camera and/or rear camera.When equipment 1300 is in operator scheme, mould is such as shot When formula or video mode, front camera and/or rear camera can receive outside multi-medium data.Each preposition shooting Head and rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio-frequency assembly 1310 is configured as output and/or input audio signal.For example, audio-frequency assembly 1310 includes a wheat Gram wind (MIC), when device 1300 is in operator scheme, during such as call model, logging mode and speech recognition mode, microphone quilt It is configured to receive external audio signal.The audio signal received can be further stored in memory 1304 or via communication Component 1316 is sent.In certain embodiments, audio-frequency assembly 1310 also includes a loudspeaker, for exports audio signal.

I/O interfaces 1312 provide interface, above-mentioned peripheral interface module between processing component 1302 and peripheral interface module Can be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and Locking press button.

Sensor cluster 1314 includes one or more sensors, and the state for providing various aspects for device 1300 is commented Estimate.For example, sensor cluster 1314 can detect opening/closed mode of equipment 1300, the relative positioning of component, such as institute The display and keypad that component is device 1300 are stated, sensor cluster 1314 can be with detection means 1300 or device 1,300 1 The position of individual component changes, the existence or non-existence that user contacts with device 1300, the orientation of device 1300 or acceleration/deceleration and dress Put 1300 temperature change.Sensor cluster 1314 can include proximity transducer, be configured in no any physics The presence of object nearby is detected during contact.Sensor cluster 1314 can also include optical sensor, as CMOS or ccd image are sensed Device, for being used in imaging applications.In certain embodiments, the sensor cluster 1314 can also include acceleration sensing Device, gyro sensor, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 1316 is configured to facilitate the communication of wired or wireless way between device 1300 and other equipment.Dress The wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof can be accessed by putting 1300.It is exemplary at one In embodiment, communication component 1316 receives broadcast singal or broadcast correlation from external broadcasting management system via broadcast channel Information.In one exemplary embodiment, the communication component 1316 also includes near-field communication (NFC) module, to promote short distance Communication.For example, radio frequency identification (RFID) technology, Infrared Data Association (IrDA) technology, ultra wide band can be based in NFC module (UWB) technology, bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, device 1300 can be by one or more application specific integrated circuits (ASIC), numeral Signal processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for performing the above method.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided Such as include the memory 1304 of instruction, above-mentioned instruction can be performed to complete the above method by the processor 1320 of device 1300.Example Such as, the non-transitorycomputer readable storage medium can be ROM, it is random access memory (RAM), CD-ROM, tape, soft Disk and optical data storage devices etc..

A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is by the processing of mobile terminal When device performs so that mobile terminal is able to carry out a kind of promotion message dispensing validity and determines method, and methods described includes：

Detection terminal state in which is applied by specifying；

The page-tag of the page where detecting the promotion message；

Alternatively, the acquisition first window size, including：

Figure 14 is a kind of frame of promotion message dispensing validity determining device 1400 according to an exemplary embodiment Figure.For example, device 1400 may be provided in a server.Reference picture 14, device 1400 include processing component 1422, and it enters one Step includes one or more processors, and as the memory resource representated by memory 1432, can be by processing unit for storing The instruction of the execution of part 1422, such as application program.The application program stored in memory 1432 can include one or one Above each corresponds to the module of one group of instruction.In addition, processing component 1422 is configured as execute instruction, it is above-mentioned to perform Promotion message launches validity and determines method.

Device 1400 can also include a power supply module 1426 and be configured as the power management of performs device 1400, one Wired or wireless network interface 1450 is configured as device 1400 being connected to network, and input and output (I/O) interface 1458.Device 1400 can be operated based on the operating system for being stored in memory 1432, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.

Those skilled in the art will readily occur to the present invention its after considering specification and putting into practice invention disclosed herein Its embodiment.The application be intended to the present invention any modification, purposes or adaptations, these modifications, purposes or Person's adaptations follow the general principle of the present invention and including the undocumented common knowledges in the art of the disclosure Or conventional techniques.Description and embodiments are considered only as exemplary, and true scope and spirit of the invention are by following Claim is pointed out.

It should be appreciated that the invention is not limited in the precision architecture for being described above and being shown in the drawings, and And various modifications and changes can be being carried out without departing from the scope.The scope of the present invention is only limited by appended claim.

Claims

1. a kind of promotion message launches validity and determines method, it is characterised in that methods described includes：

The state being presently according to terminal, determine that promotion message watches result, the promotion message viewing result includes having seen See, do not watch or undetermined；

Promotion message mark and promotion message viewing result are sent to server, the server is based on the popularization Message identification and promotion message viewing result, determine the dispensing validity of the promotion message；

The state being presently according to terminal, determine that promotion message watches result, including：

Detection terminal state in which is applied by specifying；

If the state of detection is non-screen lock state, identified based on the promotion message, judge the Webpage currently shown Whether it is the page where the promotion message；

If the Webpage currently shown is not the page where the promotion message, it is determined that the promotion message watches result Not watch；

The page where if the Webpage currently shown is the promotion message, judges the Webpage currently shown Visual windows in whether include the broadcast window of the promotion message；

If do not include the broadcast window of the promotion message in the visual windows of the Webpage currently shown, it is determined that The promotion message viewing result is not watch.

2. the method as described in claim 1, it is characterised in that the visual window for judging the Webpage currently shown After the broadcast window that the promotion message whether is included in mouthful, in addition to：

If including the broadcast window of the promotion message in the visual windows of the Webpage currently shown, judge Whether assigned operation is detected in the visual windows of the Webpage currently shown；

3. the method as described in claim 1, it is characterised in that it is described to be identified based on the promotion message, judge current display Webpage whether be the page where the promotion message, including：

The page-tag of the page where detecting the promotion message；

When the page-tag is the first specified label, it is not the promotion message to determine the Webpage currently shown The place page；

When the page-tag is the second specified label, it is the promotion message institute to determine the Webpage currently shown In the page.

4. the method as described in claim 1, it is characterised in that the visual window for judging the Webpage currently shown Whether the broadcast window of the promotion message is included in mouthful, including：

First window size and the second window size are obtained, the first window size is that the broadcast window of the promotion message is worked as The size of preceding display, second window size are the size of the visual windows of the Webpage currently shown；

When the visual ratio of the promotion message is more than or equal to the first proportion threshold value, the Webpage currently shown is determined Visual windows in include the broadcast window of the promotion message；

When the visual ratio of the promotion message is less than first proportion threshold value, the Webpage currently shown is determined The broadcast window of the promotion message is not included in visual windows.

5. method as claimed in claim 4, it is characterised in that the acquisition first window size, including：

Based on the lateral coordinates in the coordinate and the first rolling distance, first window length, first rolling distance are determined For the horizontal scroll bar of the page where promotion message described in current time, the left end of the page where from the promotion message is to right-hand member The distance of rolling；

Based on the longitudinal coordinate in the coordinate and the second rolling distance, the first window width is determined, described second rolls Distance for the page where promotion message described in current time vertical scroll bar, the top of the page where from the promotion message to The distance that bottom rolls；

6. a kind of promotion message launches validity and determines method, it is characterised in that methods described includes：

The promotion message mark and promotion message viewing result that receiving terminal is sent, the promotion message viewing result include having seen See, do not watch or undetermined, the promotion message is carried out when being identified as the promotion message launched in the terminal plays Internet video Obtain；

Number is watched based on the promotion message, determines the dispensing validity of the promotion message；

It is described that result is watched based on promotion message mark and the promotion message, determine that promotion message watches number, including：

Based on promotion message mark and promotion message viewing result, determine that the statistics of viewing of the promotion message is secondary Number, statistics number and statistics number undetermined are not watched；

When it is described watched statistics number, the statistics number and the statistics number sum undetermined of not watching is predetermined number of times When, statistics number and the statistics number undetermined have been watched based on described, has determined the promotion message viewing number；Or often Every specified duration, statistics number and the statistics number undetermined have been watched based on described, has determined the promotion message viewing number.

7. method as claimed in claim 6, it is characterised in that described based on promotion message mark and the promotion message Result is watched, the statistics number of viewing of the promotion message is determined, does not watch statistics number and statistics number undetermined, including：

Based on promotion message mark and promotion message viewing result, promotion message mark, promotion message from storage Watch in the corresponding relation between result and statistics number, statistics number corresponding to acquisition；

Increase the statistics number obtained；

Identified based on the promotion message, the promotion message mark after the statistics number is increased, promotion message are seen See in the corresponding relation between result and statistics number, obtain described in watched statistics number, do not watch statistics number and undetermined Statistics number.

8. method as claimed in claim 6, it is characterised in that described to have watched statistics number and the system undetermined based on described Metering number, the promotion message viewing number is determined, including：

The statistics number of having watched is added with the viewing number undetermined, obtains the promotion message viewing number.

9. a kind of promotion message launches validity determining device, it is characterised in that described device includes：

Determining module, for the state being presently according to terminal, determine that promotion message watches result, the promotion message viewing As a result include having watched, do not watch or undetermined；

Sending module, for promotion message mark and promotion message viewing result to be sent into server, make the service Device is based on promotion message mark and promotion message viewing result, determines the dispensing validity of the promotion message；

The determining module includes：

Detection unit, for applying detection terminal state in which by specifying；

First determining unit, for when the state of detection is screen lock state, determining that the promotion message viewing result is not see See；

First judging unit, for when the state of detection is non-screen lock state, being identified based on the promotion message, judge current Whether the Webpage of display is the page where the promotion message；

Second determining unit, the Webpage for ought currently show is not the page where the promotion message, it is determined that described push away Guangxin breath viewing result is not watch；

Second judging unit, for during the page, judging described work as where being the promotion message when the Webpage currently shown Whether the broadcast window of the promotion message is included in the visual windows of the Webpage of preceding display；

3rd determining unit, for when not including the promotion message in the visual windows of the Webpage currently shown During broadcast window, the promotion message viewing result is determined not watch.

10. device as claimed in claim 9, it is characterised in that the determining module also includes：

3rd judging unit, for when broadcasting comprising the promotion message in the visual windows of the Webpage currently shown When putting window, judge whether detect assigned operation in the visual windows of the Webpage currently shown；

5th determining unit, for when not detecting the assigned operation, determining that the promotion message viewing result is to treat It is fixed.

11. device as claimed in claim 9, it is characterised in that first judging unit includes：

Second determination subelement, for when the page-tag is the first specified label, determining the webpage currently shown The page is not the page where the promotion message；

3rd determination subelement, for when the page-tag is the second specified label, determining the webpage currently shown The page is the page where the promotion message.

12. device as claimed in claim 9, it is characterised in that second judging unit includes：

Subelement is obtained, for obtaining first window size and the second window size, the first window size is the popularization The size that the broadcast window of information is currently shown, second window size are the visual window of the Webpage currently shown The size of mouth；

Computation subunit, for by the first window size divided by second window size, being promoted visualization of information ratio Example；

4th determination subelement, for when the visual ratio of the promotion message is more than or equal to the first proportion threshold value, determining institute State the broadcast window that the promotion message is included in the visual windows of the Webpage currently shown；

5th determination subelement, for when the visual ratio of the promotion message is less than first proportion threshold value, it is determined that described The broadcast window of the promotion message is not included in the visual windows of the Webpage currently shown.

13. device as claimed in claim 12, it is characterised in that

The acquisition subelement is used for：

14. a kind of promotion message launches validity determining device, it is characterised in that described device includes：

Receiving module, the promotion message mark sent for receiving terminal and promotion message viewing result, the promotion message are seen See that result includes having watched, do not watched or undetermined, the promotion message is identified as what is launched in the terminal plays Internet video Obtained during promotion message；

First determining module, for based on promotion message mark and promotion message viewing result, determining promotion message Watch number；

Second determining module, for watching number based on the promotion message, determine the dispensing validity of the promotion message；

First determining module includes：

First determining unit, for based on promotion message mark and promotion message viewing result, determining the popularization The statistics number of viewing of information, statistics number and statistics number undetermined are not watched；

Second determining unit, for watch statistics number when described, described do not watch statistics number and the statistics time undetermined When number sum is predetermined number of times, statistics number and the statistics number undetermined are watched based on described, has determined the promotion message Watch number；Or every specified duration, statistics number and the statistics number undetermined are watched based on described, it is determined that described Promotion message watches number.

15. device as claimed in claim 14, it is characterised in that first determining unit includes：

First obtains subelement, for watching result based on promotion message mark and the promotion message, from pushing away for storage In corresponding relation between wide message identification, promotion message viewing result and statistics number, statistics number corresponding to acquisition；

Increase subelement, for increasing the statistics number obtained；

Second obtains subelement, for being identified based on the promotion message, the popularization after the statistics number is increased In corresponding relation between message identification, promotion message viewing result and statistics number, obtain described in watched statistics number, not Watch statistics number and statistics number undetermined.

16. device as claimed in claim 14, it is characterised in that second determining unit includes：

First computation subunit, for the statistics number undetermined to be multiplied with the second proportion threshold value, obtain viewing undetermined Number；

Second computation subunit, for the statistics number of having watched to be added with the viewing number undetermined, obtain institute State promotion message viewing number.

17. a kind of promotion message launches validity determining device, it is characterised in that described device includes：

Processor；

For storing the memory of processor-executable instruction；

Wherein, the processor is configured as：

Detection terminal state in which is applied by specifying；

18. a kind of promotion message launches validity determining device, it is characterised in that described device includes：

Processor；

For storing the memory of processor-executable instruction；

Wherein, the processor is configured as：

19. a kind of computer-readable recording medium, instruction is stored with the computer-readable recording medium, it is characterised in that The step of instruction realizes the method described in claim any one of 1-5 when being executed by processor.

20. a kind of computer-readable recording medium, instruction is stored with the computer-readable recording medium, it is characterised in that The step of instruction realizes the method described in claim any one of 6-8 when being executed by processor.