CN104503975B - Recommendation card customization method and device - Google Patents

Recommendation card customization method and device Download PDF

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CN104503975B
CN104503975B CN201410669472.6A CN201410669472A CN104503975B CN 104503975 B CN104503975 B CN 104503975B CN 201410669472 A CN201410669472 A CN 201410669472A CN 104503975 B CN104503975 B CN 104503975B
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search
card
recommended
user
cards
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CN104503975A (en
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黄际洲
万璐
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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Abstract

The invention discloses a method for customizing a recommendation card, which comprises the following steps: receiving a search term; providing a search result in a search result page according to the search terms, and acquiring a plurality of recommendation cards according to the search terms; providing a recommended card customization trigger key in a search result page; and when the recommendation card customization trigger key is triggered, providing a plurality of recommendation cards for the user to select. The method provided by the embodiment of the invention can realize that the user customizes the recommended card according to the own requirements and preferences, so that the requirement of each user on the personalized customization of the recommended card is met, and the search experience of the user is improved. The invention also discloses a customizing device of the recommendation card.

Description

Recommendation card customization method and device
Technical Field
The invention relates to the technical field of search engines, in particular to a recommendation card customization method and device.
Background
Currently, a search engine generally provides a plurality of recommendation cards related to a search term input by a user at the right side of a search result page for the user to refer to, wherein the recommendation cards include, for example, a people's favorite card, a hot news card, a focus card, a result card related to the search term input by the user, and the like. However, the recommended cards are arranged from top to bottom in a certain order, all the cards appearing on the right side of the search result page under the same Query (search term) by the user are consistent with the order, and if the user has obvious interest in a certain card, the user needs to find the card required by the user from all the cards on the right side of the search result page.
However, this causes the following problems: on one hand, when more and more recommended cards are arranged on the right side of the search result page, more and more positions are occupied, and when the page length of the search result page is limited, all cards cannot be put down on the right side; on the other hand, the user needs to find the card required by the user from all the cards on the right side of the search result page, and the personalized requirements of each user on the card on the right side cannot be well met, so that the search experience of the user is poor.
Disclosure of Invention
The object of the present invention is to solve at least to some extent one of the above mentioned technical problems.
To this end, a first object of the invention is to propose a method for customizing a recommendation card. The method can realize that the user customizes the recommended card according to the own requirements and preferences, so as to meet the requirement of each user on the personalized customization of the recommended card, and improve the search experience of the user.
The second purpose of the invention is to provide a recommendation card customization device.
In order to achieve the above object, a method for customizing a recommendation card according to an embodiment of the first aspect of the present invention includes: receiving a search term; providing a search result in a search result page according to the search terms, and acquiring a plurality of recommendation cards according to the search terms; providing a recommended card customization trigger key in the search result page; and when the recommendation card customization trigger key is triggered, providing the recommendation cards for a user to select.
According to the method for customizing the recommendation cards, the search results can be provided in the search result page according to the received search words, the recommendation cards are obtained according to the search words, the recommendation card customization trigger keys are provided in the search result page, when the recommendation card customization trigger keys are triggered, the recommendation cards can be provided for the user to select, the user can customize the recommendation cards according to the needs and the preferences of the user, the requirements of each user on the personalized customization of the recommendation cards are met, and the search experience of the user is improved.
In order to achieve the above object, an apparatus for customizing a recommendation card according to an embodiment of the second aspect of the present invention includes: the first receiving module is used for receiving the search terms; the first providing module is used for providing a search result in a search result page according to the search word; the first acquisition module is used for acquiring a plurality of recommendation cards according to the search terms; the second providing module is used for providing a recommended card customization trigger key in the search result page; and the third providing module is used for providing the plurality of recommended cards for the user to select when the recommended card customization triggering key is triggered.
According to the customizing device for the recommendation cards, the search words can be received through the first receiving module, the first providing module provides the search results in the search result page according to the search words, the first obtaining module obtains the recommendation cards according to the search words, the second providing module provides the recommendation card customizing trigger keys in the search result page, and the third providing module provides the recommendation cards for the user to select when the recommendation card customizing trigger keys are triggered, so that the user customizes the recommendation cards according to the requirements and the preferences of the user, the requirements of each user on the personalized customization of the recommendation cards are met, and the search experience of the user is improved.
Additional aspects and advantages of the invention will be set forth in part in the description which follows and, in part, will be obvious from the description, or may be learned by practice of the invention.
Drawings
The above and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which,
FIG. 1 is a flow diagram of a method of recommending customization of a card, according to one embodiment of the present invention;
FIG. 2 is a flow diagram of a method for recommending customization of a card, according to another embodiment of the present invention;
fig. 3(a), (b) (c) and (d) are exemplary diagrams illustrating a search term "liu poem" according to one embodiment of the present invention;
FIGS. 4(a) and (b) are exemplary diagrams of a function button for managing a recommendation card, according to one embodiment of the invention;
FIGS. 5(a) and (b) are exemplary diagrams of a function button for managing a recommendation card according to another embodiment of the present invention;
FIG. 6 is a schematic diagram of a device for customizing a recommendation card, according to one embodiment of the present invention;
FIG. 7 is a block diagram of a first acquisition module according to one embodiment of the invention;
FIG. 8 is a schematic diagram of the structure of a device for customizing a recommendation card according to another embodiment of the present invention;
fig. 9 is a schematic structural diagram of a customizing apparatus for recommending cards according to still another embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative and intended to be illustrative of the invention and are not to be construed as limiting the invention.
In order to solve the problem that the personalized requirements of each user on the right card of a search result page cannot be well met, the search experience of the user is poor, and the like, the invention provides a method and a device for customizing a recommended card. Specifically, a method and an apparatus for customizing a recommendation card according to an embodiment of the present invention are described below with reference to the drawings.
The embodiment of the invention provides a method for customizing a recommended card, which comprises the following steps: receiving a search term; providing a search result in a search result page according to the search terms, and acquiring a plurality of recommendation cards according to the search terms; providing a recommended card customization trigger key in a search result page; and when the recommendation card customization trigger key is triggered, providing a plurality of recommendation cards for the user to select.
Fig. 1 is a flowchart of a method of customizing a recommendation card according to an embodiment of the present invention. As shown in fig. 1, the method for customizing a recommendation card may include:
s101, receiving the search word.
In the embodiment of the present invention, the search word may be one of characters of various languages (such as words, pinyin, symbols, and/or numbers), or a combination thereof.
And S102, providing a search result in a search result page according to the search terms, and acquiring a plurality of recommendation cards according to the search terms.
Specifically, the search may be performed according to the search term to obtain a search result corresponding to the search term, and the search result may be provided in a search result page for the user to view. Meanwhile, retrieval can be performed according to the search terms to obtain a plurality of recommendation cards related to the search terms.
Specifically, in the embodiment of the present invention, the obtaining of the plurality of recommendation cards according to the search term may specifically include the following steps: the category to which the search term belongs may be acquired first, and then a plurality of recommendation cards may be acquired according to the category to which the search term belongs. In an embodiment of the present invention, the categories may include, but are not limited to, a character category, a movie category, a novel category, an animation category, a pet category, a scenic spot category, and the like. More specifically, the search term may be firstly subjected to word segmentation analysis to obtain a keyword having an actual meaning in the search term, and then a category corresponding to the keyword may be searched for from a server of the search engine according to the keyword, so as to obtain a category to which the search term belongs. Then, retrieval can be carried out according to the category to which the search word belongs so as to obtain a plurality of corresponding recommendation cards. In the embodiment of the present invention, the recommendation cards may be understood as motivational cards based on various potential and extended requirements of the search terms, such as a people praise card, a general card (i.e., a related card related to the search terms), a hot news card, a focus, a weather chart, a question and answer card, and the like.
For example, taking the search term "star Liu Shi" as an example, word segmentation analysis may be performed on the search term "star Liu Shi" to obtain a keyword "Liu Shi" having an actual meaning in the search term, and then a category corresponding to the keyword "Liu Shi" may be found according to the keyword "Liu Shi" to obtain a category to which the search term "star Liu Shi" belongs as a "character category". Then, retrieval can be performed according to the category "character class" to which the search term "Liushi" belongs to obtain a plurality of corresponding recommendation cards, namely character cards (such as similar characters and the like) related to "Liushi", "related actor" cards, "Fengyun" cards, and the eight diagrams cards which are most concerned by the user.
For another example, taking the search term "oranguchi rise 2" as an example, the category to which the search term belongs may be obtained as "movies", and the recommendation cards may be obtained as "movies of the same type", the "latest movie" card, the "hottest movie" card, the "movie ticket group purchase" card, and the like, according to the category to which the search term belongs as "movies". For another example, taking the search term "the royal jelly of traditional Chinese medicine" as an example, the category to which the search term belongs may be obtained as "novel category", and the recommended cards may be obtained as "similar novel", "hottest novel", "same-writer novel", and the like according to the category to which the search term belongs as "novel category". For another example, taking the search term "husky" as an example, the category to which the search term belongs may be obtained as "pet class", and the recommendation card may be a "similar pet" card, "pet Fengyun" card, "husky breeding little knowledge" card, or the like, according to the category to which the search term belongs being "pet class"; taking the search word 'Yihe garden' as an example, the category to which the search word belongs can be obtained as 'scenic spot category', and the recommended cards can be 'same-class scenic spot' cards, 'scenic spot thermodynamic diagram' cards, 'same-city popular scenic spot' cards, 'city air ticket hotel' cards of scenic spots and the like according to the category; taking the search term as the "sepia king" as an example, the category to which the search term belongs can be acquired as the "cartoon category", and the recommended cards can be acquired as the "similar cartoon" card, the "drama chasing assistant" card, the "cartoon with the same author" card, the "hottest cartoon" card and the like according to the category. It should be appreciated that when a user searches for other categories of search terms, generic cards may be obtained, such as a congeneric XXX (search term), news hotspots, guesses you like, etc.
Further, in an embodiment of the present invention, after obtaining a plurality of recommendation cards according to categories to which the search terms belong, the method for customizing recommendation cards may further include: and acquiring attribute information of the user, and screening the plurality of recommendation cards according to the attribute information. In an embodiment of the present invention, the attribute information may include, but is not limited to, one or more of identity information, historical click information, historical search information, professional information, geographical location information, and the like of the user.
For example, in the embodiment of the present invention, when a user inputs a search term through an input box in a browser, the search term may further receive an ID (Identity) of the user sent by the browser, and then the search engine may find attribute information of the user, such as Identity information, historical click information, historical search information, professional information, geographic location information, and the like of the user according to the ID of the user, and filter a plurality of obtained recommendation cards according to the attribute information to obtain recommendation cards closer to the requirements of the user. For example, assuming that information that the user likes to watch entertainment bagua news and the like is acquired according to historical search information and historical click information of the user, when the user inputs a search word "Liu Shi", a search engine acquires a plurality of recommendation cards such as "related actor" cards, "Feng Yun bang" cards, the bagua cards which are most concerned by the user and the like according to the search word "Liu Shi", and then the plurality of recommendation cards can be screened according to the historical search information and the historical click information of the user to obtain recommendation cards which are more concerned by the user, such as "bagua cards most concerned by the user" and the like.
S103, providing a recommended card customization trigger key in the search result page.
In the embodiment of the invention, the recommended card customization triggering key can be understood as a key for customizing and managing the recommended card provided by the user in the search result page by the search engine, and the user can customize and manage the recommended card by the recommended card customization triggering key. For example, as shown in fig. 3(a), key a "card management" is a trigger key customized for a recommended card provided by a search engine in a search result page.
And S104, when the recommended card customization trigger key is triggered, providing a plurality of recommended cards for the user to select.
Specifically, when the recommendation card customization triggering key is triggered, for example, the user clicks the key a "card management" in fig. 3(a), the search engine may provide the plurality of recommendation cards to the user for selection by the user. For example, when the user clicks a button a "card management" as in fig. 3(a), the search engine may generate a providing interface showing a plurality of recommendation cards acquired according to the search word "liu poem", such as "national vote god card", "question and answer card", and the like, as shown in fig. 3 (b). It should be understood that a plurality of recommendation cards can be respectively displayed in different pages of the provided interface to well display the content information of the cards for the user, and the user can page through the page-turning key B as shown in fig. 3(B) to view the rest of the recommendation cards provided by the search engine. For example, when the search engine receives an instruction from the user to click the page turn button B as in fig. 3(B), the search engine may present the "related actors" card on the second page in the presentation interface for selection by the user, as shown in fig. 3 (c). Therefore, the user can select the plurality of recommended cards according to the preference of the user and the content information of the cards.
According to the method for customizing the recommendation cards, the search results can be provided in the search result page according to the received search words, the recommendation cards are obtained according to the search words, the recommendation card customization trigger keys are provided in the search result page, when the recommendation card customization trigger keys are triggered, the recommendation cards can be provided for the user to select, the user can customize the recommendation cards according to the needs and the preferences of the user, the requirements of each user on the personalized customization of the recommendation cards are met, and the search experience of the user is improved.
Fig. 2 is a flowchart of a method of customizing a recommendation card according to another embodiment of the present invention.
In order to be able to directly recommend recommended cards which are most likely to be interested by a user to the user, and to avoid the problem that too many recommended cards occupy more and more positions, in an embodiment of the present invention, a category to which a search word belongs may be obtained, and at least one recommended card of a plurality of recommended cards selected by the user is received, and the at least one recommended card is provided to the user as a default recommended card of the category corresponding to the search word. Specifically, as shown in fig. 2, the method for customizing the recommendation card may include:
s201, receiving the search word.
S202, providing a search result in the search result page according to the search terms, and obtaining a plurality of recommendation cards according to the search terms.
S203, providing a recommended card customization trigger key in the search result page.
S204, when the recommended card customization trigger key is triggered, a plurality of recommended cards are provided for the user to select.
S205, acquiring the category to which the search word belongs.
In an embodiment of the present invention, the categories may include, but are not limited to, a character category, a movie category, a novel category, an animation category, a pet category, a scenic spot category, and the like.
Specifically, the search term may be firstly subjected to word segmentation analysis to obtain a keyword having an actual meaning in the search term, and then a category corresponding to the keyword may be searched for from a server of the search engine according to the keyword, so as to obtain a category to which the search term belongs. For example, taking the search word "when the orangutan rise 2 shows up" as an example, the search word "when the orangutan rise 2 shows up" may be first subjected to word segmentation analysis to obtain the keyword "orangutan rise 2" having practical meaning in the search word, and then the category corresponding to the keyword "orangutan rise 2" may be found according to the keyword "orangutan rise 2" to obtain the category to which the search word "when the orangutan rise 2 shows up" belongs as "movies".
S206, receiving at least one recommended card in the plurality of recommended cards selected by the user, and taking the at least one recommended card as a default recommended card of the category corresponding to the search word.
Specifically, a user can select a recommended card required by the user through a providing interface of a plurality of recommended cards, when the search engine receives the recommended card selected by the user, the recommended card selected by the user can be used as a default recommended card of a category corresponding to a search word, and the default recommended card is provided to a search interface page so that when the user inputs the search word of the category again, the search engine can directly provide the default recommended card of the category corresponding to the search word to the user, the search engine is convenient for the user to check, and the operation of the user for selecting again is omitted. For example, as shown in fig. 3(c), the search engine may provide an "add card" button for the user at a customized management interface of multiple recommended cards (i.e., a presentation interface of multiple recommended cards provided by the search engine), and the user may select whether to add the current recommended card to the right recommended area in the search result page as a default recommended card according to the user's needs. When the user clicks the "add card" button as in fig. 3(c), the search engine may generate an "added" button and replace the "add card" button, and may add the current recommended card "related actor" card to the right recommended area in the search result page as the default recommended card, as shown in fig. 3 (d).
According to the method for customizing the recommendation cards, the category to which the search word belongs can be obtained, at least one recommendation card in a plurality of recommendation cards selected by a user can be received, and the at least one recommendation card is used as the default recommendation card of the category corresponding to the search word.
It should be noted that, in an embodiment of the present invention, when the search engine provides a plurality of recommendation cards for the user to select, the search engine may further provide a function button for managing the recommendation cards for the user to manage the recommendation cards according to the user's needs. For example, the function buttons of "move forward", "move backward", etc. are used to adjust the presentation order of the recommended cards in the providing interface, as shown in fig. 4(a), the user can adjust the current recommended card to the first page of the providing interface by clicking the "move forward" button in fig. 4(a), as shown in fig. 4 (b). As another example, the "move up", "move down" function, etc. may be implemented to adjust the presentation order of the recommendation cards in the recommendation area on the right side of the search interface page, as shown in fig. 5(a), when the user clicks the "move up" button C in fig. 5(a), the search engine may move up the corresponding "movie hotmap" recommendation card to replace the position of the "related movie works" recommendation card, so that the recommendation area of the "movie hotmap" recommendation card in the search result page is at the top, as shown in fig. 5 (b).
It should be further noted that, in the method for customizing a recommendation card according to the embodiment of the present invention, some recommendation cards may be actively recommended to a user according to the search term and the attribute information of the user, and the user may select the recommendation cards according to the needs of the user.
In order to implement the above embodiment, the present invention further provides a device for customizing a recommendation card, including: the first receiving module is used for receiving the search terms; the first providing module is used for providing a search result in a search result page according to the search word; the first acquisition module is used for acquiring a plurality of recommendation cards according to the search terms; the second providing module is used for providing a recommended card customization trigger key in the search result page; and the third providing module is used for providing the plurality of recommended cards for the user to select when the recommended card customization triggering key is triggered.
Fig. 6 is a schematic structural diagram of a customizing apparatus for recommending cards according to an embodiment of the present invention. As shown in fig. 6, the customizing means of the recommendation card may include: the first receiving module 10, the first providing module 20, the first acquiring module 30, the second providing module 40, and the third providing module 50.
In particular, the first receiving module 10 may be configured to receive a search term. In the embodiment of the present invention, the search word may be one of characters of various languages (such as words, pinyin, symbols, and/or numbers), or a combination thereof.
The first providing module 20 may be used to provide search results in a search results page according to the search terms. The first obtaining module 30 may be configured to obtain a plurality of recommendation cards according to the search terms. More specifically, the first providing module 20 may first perform a search according to the search term to obtain a search result corresponding to the search term, and provide the search result in a search result page for the user to view. The first obtaining module 30 may perform a search according to the search term to obtain a plurality of recommended cards related to the search term.
Specifically, in an embodiment of the present invention, as shown in fig. 7, the first obtaining module 30 may include: a first acquisition unit 31 and a second acquisition unit 32. The first obtaining unit 31 may be configured to obtain a category to which the search term belongs. The second obtaining unit 32 may be configured to obtain a plurality of recommendation cards according to the category to which the search term belongs. In an embodiment of the present invention, the categories may include, but are not limited to, a character category, a movie category, a novel category, an animation category, a pet category, a scenic spot category, and the like. More specifically, the first obtaining unit 31 may first perform word segmentation analysis on the search word to obtain a keyword having an actual meaning in the search word, and then may search a category corresponding to the keyword from a server of the search engine according to the keyword to obtain a category to which the search word belongs. The second obtaining unit 32 may perform retrieval according to the category to which the search term belongs to obtain a plurality of corresponding recommendation cards. In the embodiment of the present invention, the recommendation cards may be understood as motivational cards based on various potential and extended requirements of the search terms, such as a people praise card, a general card (i.e., a related card related to the search terms), a hot news card, a focus, a weather chart, a question and answer card, and the like.
For example, taking the search term "star Liu Shi" as an example, word segmentation analysis may be performed on the search term "star Liu Shi" to obtain a keyword "Liu Shi" having an actual meaning in the search term, and then a category corresponding to the keyword "Liu Shi" may be found according to the keyword "Liu Shi" to obtain a category to which the search term "star Liu Shi" belongs as a "character category". Then, retrieval can be performed according to the category "character class" to which the search term "Liushi" belongs to obtain a plurality of corresponding recommendation cards, namely character cards (such as similar characters and the like) related to "Liushi", "related actor" cards, "Fengyun" cards, and the eight diagrams cards which are most concerned by the user.
For another example, taking the search term "oranguchi rise 2" as an example, the category to which the search term belongs may be obtained as "movies", and the recommendation cards may be obtained as "movies of the same type", the "latest movie" card, the "hottest movie" card, the "movie ticket group purchase" card, and the like, according to the category to which the search term belongs as "movies". For another example, taking the search term "the royal jelly of traditional Chinese medicine" as an example, the category to which the search term belongs may be obtained as "novel category", and the recommended cards may be obtained as "similar novel", "hottest novel", "same-writer novel", and the like according to the category to which the search term belongs as "novel category". For another example, taking the search term "husky" as an example, the category to which the search term belongs may be obtained as "pet class", and the recommendation card may be a "similar pet" card, "pet Fengyun" card, "husky breeding little knowledge" card, or the like, according to the category to which the search term belongs being "pet class"; taking the search word 'Yihe garden' as an example, the category to which the search word belongs can be obtained as 'scenic spot category', and the recommended cards can be 'same-class scenic spot' cards, 'scenic spot thermodynamic diagram' cards, 'same-city popular scenic spot' cards, 'city air ticket hotel' cards of scenic spots and the like according to the category; taking the search term as the "sepia king" as an example, the category to which the search term belongs can be acquired as the "cartoon category", and the recommended cards can be acquired as the "similar cartoon" card, the "drama chasing assistant" card, the "cartoon with the same author" card, the "hottest cartoon" card and the like according to the category. It should be appreciated that when a user searches for other categories of search terms, generic cards may be obtained, such as a congeneric XXX (search term), news hotspots, guesses you like, etc.
Further, in an embodiment of the present invention, as shown in fig. 8, after the second obtaining unit 32 obtains a plurality of recommendation cards according to the category to which the search term belongs, the apparatus for customizing recommendation cards may further include a filtering module 60, where the filtering module 60 may be configured to obtain attribute information of the user, and filter the recommendation cards according to the attribute information. In the embodiment of the present invention, the attribute information may include, but is not limited to, one or more of identity information, historical click information, historical search information, professional information, and geographic location information of the user.
For example, in the embodiment of the present invention, when a user inputs a search term through an input box in a browser, the search term may further receive an ID of the user sent by the browser, and then the screening module 60 may find attribute information of the user according to the user ID, such as identity information, historical click information, historical search information, professional information, geographic location information, and the like of the user, and screen a plurality of obtained recommendation cards according to the attribute information to obtain recommendation cards closer to the requirements of the user. For example, assuming that information that the user likes to watch entertainment bagua news and the like is acquired according to the historical search information and the historical click information of the user, when the user inputs the search word "Liu Shi", the first acquisition module 30 acquires a plurality of recommendation cards such as "related actor" cards, "Feng Yun Bang" cards, the bagua cards which are most concerned by the user and the like according to the search word "Liu Shi", and the screening module 60 may screen the plurality of recommendation cards according to the historical search information and the historical click information of the user to obtain recommendation cards which are more concerned by the user, such as "bagua cards most concerned by the user" and the like.
The second providing module 40 may be configured to provide a recommended card customization trigger button in the search results page. In the embodiment of the invention, the recommended card customization triggering key can be understood as a key for customizing and managing the recommended card provided by the user in the search result page by the search engine, and the user can customize and manage the recommended card by the recommended card customization triggering key. For example, as shown in fig. 3(a), a key a "card management" is a trigger key customized for the recommended card provided by the second providing module 40 in the search result page.
The third providing module 50 may be configured to provide a plurality of recommended cards for the user to select when the recommended card customization triggering key is triggered. More specifically, when the recommendation card customization triggering key is triggered, for example, the user clicks the "card management" key a in fig. 3(a), the third providing module 50 may provide the plurality of recommendation cards to the user for selection by the user. For example, when the user clicks a button a "card management" as in fig. 3(a), the third providing module 50 may generate a providing interface showing a plurality of recommendation cards acquired according to the search word "liu poem", such as "national vote god card", "question and answer card", and the like, as shown in fig. 3 (b). It should be understood that a plurality of recommendation cards can be respectively displayed in different pages of the provided interface to well display the content information of the cards for the user, and the user can page through the page-turning key B as shown in fig. 3(B) to view the rest of the recommendation cards provided by the search engine. For example, when the third providing module 50 receives an instruction from the user to click the page turning button B in fig. 3(B), the third providing module 50 may present a "related actor" card on the second page in the providing interface for the user to select, as shown in fig. 3 (c). Therefore, the user can select the plurality of recommended cards according to the preference of the user and the content information of the cards.
Further, in an embodiment of the present invention, as shown in fig. 9, the customizing device of the recommendation card may further include: a second obtaining module 70 and a second receiving module 80.
In particular, the second obtaining module 70 may be used to obtain a category to which the search term belongs. More specifically, the second obtaining module 70 may first perform word segmentation analysis on the search word to obtain a keyword having an actual meaning in the search word, and then may search a category corresponding to the keyword from a server of the search engine according to the keyword to obtain a category to which the search word belongs. For example, taking the search word "when the orangutan rise 2 shows up" as an example, the search word "when the orangutan rise 2 shows up" may be first subjected to word segmentation analysis to obtain the keyword "orangutan rise 2" having practical meaning in the search word, and then the category corresponding to the keyword "orangutan rise 2" may be found according to the keyword "orangutan rise 2" to obtain the category to which the search word "when the orangutan rise 2 shows up" belongs as "movies".
The second receiving module 80 may be configured to receive at least one recommended card of the plurality of recommended cards selected by the user, and use the at least one recommended card as a default recommended card of a category corresponding to the search term. More specifically, the user may select a recommended card required by the user through a providing interface of the plurality of recommended cards, and when the second receiving module 80 receives the recommended card selected by the user, the recommended card selected by the user may be used as a default recommended card of a category corresponding to the search term, and the default recommended card is provided to the search interface page so that the user inputs the search term of the category again, and the search engine may directly provide the default recommended card of the category corresponding to the search term to the user, so that the user can view the search term conveniently, and the operation of the user selecting again is omitted. For example, as shown in fig. 3(c), the search engine may provide an "add card" button for the user at a customized management interface of multiple recommended cards (i.e., a presentation interface of multiple recommended cards provided by the search engine), and the user may select whether to add the current recommended card to the right recommended area in the search result page as a default recommended card according to the user's needs. When the user clicks the "add card" button as in fig. 3(c), the search engine may generate an "added" button and replace the "add card" button, and may add the current recommended card "related actor" card to the right recommended area in the search result page as the default recommended card, as shown in fig. 3 (d).
Therefore, at least one recommended card in the plurality of recommended cards selected by the user can be received, and the at least one recommended card is used as the default recommended card of the category corresponding to the search word, so that on one hand, when the user inputs the search word of the category again, the search engine can directly provide the default recommended card of the category corresponding to the search word for the user, the user can check the recommended card conveniently, the operation of the user for selecting again is omitted, and on the other hand, the problem that the recommended cards occupy more and more positions due to too many recommended cards is avoided by using the recommended card selected by the user as the default recommended card of the category corresponding to the search word.
According to the customizing device for the recommendation cards, the search words can be received through the first receiving module, the first providing module provides the search results in the search result page according to the search words, the first obtaining module obtains the recommendation cards according to the search words, the second providing module provides the recommendation card customizing trigger keys in the search result page, and the third providing module provides the recommendation cards for the user to select when the recommendation card customizing trigger keys are triggered, so that the user customizes the recommendation cards according to the requirements and the preferences of the user, the requirements of each user on the personalized customization of the recommendation cards are met, and the search experience of the user is improved.
In the description herein, references to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present invention, "a plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and alternate implementations are included within the scope of the preferred embodiment of the present invention in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present invention.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present invention have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present invention, and that variations, modifications, substitutions and alterations can be made to the above embodiments by those of ordinary skill in the art within the scope of the present invention.

Claims (8)

1. A recommendation card customization method is characterized by comprising the following steps:
receiving a search term;
providing a search result in a search result page according to the search terms, and acquiring a plurality of recommendation cards related to the search terms according to the search terms;
providing a recommended card customization trigger key in the search result page, wherein the recommended card customization trigger key is a key for managing the recommended card customization provided by the search engine in the search result page; and
when the recommended card customization trigger key is triggered, generating a providing interface, and displaying the recommended cards on the providing interface, wherein the recommended cards are displayed in different pages of the providing interface respectively;
acquiring the category to which the search word belongs;
and receiving at least one recommended card in the plurality of recommended cards selected by the user, taking the at least one recommended card as a default recommended card of the category corresponding to the search term, and providing the default recommended card to a recommended area of the search result page, so that when the user inputs the search term of the category again, the default recommended card of the category corresponding to the search term is directly provided to the user on the search result page.
2. The method for customizing a recommended card according to claim 1, wherein the obtaining of the plurality of recommended cards related to the search term according to the search term specifically comprises:
acquiring the category to which the search word belongs;
and acquiring the plurality of recommendation cards according to the category to which the search word belongs.
3. The method for customizing a recommended card according to claim 2, further comprising, after the obtaining of the plurality of recommended cards according to the category to which the search term belongs:
and acquiring attribute information of the user, and screening the plurality of recommendation cards according to the attribute information.
4. The method of claim 3, wherein the attribute information comprises one or more of identity information, historical click information, historical search information, professional information, and geographic location information of the user.
5. A customization device for recommending cards, comprising:
the first receiving module is used for receiving the search terms;
the first providing module is used for providing a search result in a search result page according to the search word;
the first acquisition module is used for acquiring a plurality of recommendation cards related to the search terms according to the search terms;
the second providing module is used for providing a recommended card customization triggering key in the search result page, wherein the recommended card customization triggering key is a key for managing recommended card customization provided by a user in the search result page by a search engine; and
the third providing module is used for generating a providing interface when the recommended card customization triggering key is triggered, displaying the recommended cards on the providing interface, and displaying the recommended cards in different pages of the providing interface respectively;
the second acquisition module is used for acquiring the category to which the search term belongs;
the second receiving module is used for receiving at least one recommended card in the plurality of recommended cards selected by the user, taking the at least one recommended card as a default recommended card of a category corresponding to the search term, and providing the default recommended card to a recommended area of the search result page, so that when the user inputs the search term of the category again, the default recommended card of the category corresponding to the search term is directly provided to the user on the search result page.
6. The apparatus for customizing a recommendation card according to claim 5, wherein the first obtaining module comprises:
the first acquisition unit is used for acquiring the category to which the search term belongs;
and the second acquisition unit is used for acquiring the plurality of recommendation cards according to the category to which the search term belongs.
7. The apparatus for customizing a recommendation card according to claim 6, further comprising:
and the screening module is used for acquiring the attribute information of the user and screening the plurality of recommendation cards according to the attribute information.
8. The apparatus of claim 7, wherein the attribute information comprises one or more of identity information, historical click information, historical search information, professional information, and geographic location information of the user.
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