CN104380692A - Advertising monitoring method, related equipment and system - Google Patents

Advertising monitoring method, related equipment and system Download PDF

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Publication number
CN104380692A
CN104380692A CN201480001267.0A CN201480001267A CN104380692A CN 104380692 A CN104380692 A CN 104380692A CN 201480001267 A CN201480001267 A CN 201480001267A CN 104380692 A CN104380692 A CN 104380692A
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advertising
address
message
advertisement
monitoring
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王俊
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Huawei Technologies Co Ltd
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Huawei Technologies Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

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Abstract

Disclosed are an advertising monitoring method, related equipment and system. The advertising monitoring method includes that a terminal sends an advertising information acquisition request to an advertising business server; the terminal receives corresponding advertising content returned by the advertising business server to the advertising information acquisition request; the terminal receives advertising effect address corresponding to advertising information acquisition request; and the terminal user acquires response information to the advertising content, determines whether the response message contains an address matching the advertising effect address, and sends a notification message to an advertising monitoring server if the response information contains the address matching the advertising effect address.

Description

A kind of monitoring of the advertisement method, relevant device and system
Technical field
The embodiment of the present invention relates to communication technical field, particularly relates to a kind of monitoring of the advertisement method, relevant device and system.
Background technology
Along with the development of Internet technology, advertiser selects the ratio of carrying out advertisement putting at web advertisement platform to strengthen gradually.The advertisement charging way that tradition uses mainly contains two kinds, pays (CostPer Action, CPC) and show pay (Cost Per Thousand Impression, CPM) according to thousand times according to number of clicks.Along with the development of advertising business, define a kind of new charging way gradually, pay (Cost Per Action, CPA) according to advertising results behavior, increasing advertiser tends to the charging way of CPA.
The charging way of existing CPA, implementation procedure is as follows:
The ad content made is given advertising platform by advertiser;
Advertising platform is in order to the effect behavior of supervisory user; usually ad content can be revised; such as in the advertising address (such as: www.xxx.com/submit) that can produce advertising results, increase by one to be redirected (such as: http://www.ad.com/redirect? action=http: //www.xxx.com/submit); when the response of user to ad content is triggered to the advertising address that can tell on; first can be directed to accounting server; then be redirected to actual address, thus realize carrying out charging according to advertising results.
As can be seen from description above, if advertising platform needs to carry out charging according to advertisement delivery effect to advertiser, then need the ad content that amendment advertiser provides, and in most cases, in the website of advertiser, ad content can not be revised to third party, in this case, advertising platform just cannot add up advertising results, so advertising results can only be inform advertising platform under advertisement main line, such advertising results statistic processes is black box for advertising platform, is disadvantageous to advertising platform.Therefore, be necessary to provide a kind of new method to solve the problem.
Summary of the invention
In view of this, embodiments provide a kind of monitoring of the advertisement method, relevant device and system, under the prerequisite not revising ad content, monitoring of the advertisement can be realized, improve the flexibility of monitoring of the advertisement.
First aspect, the monitoring of the advertisement method that the embodiment of the present invention provides, comprising:
Terminal sends advertising message to advertisement services server and obtains request;
Described terminal receives obtaining with described advertising message that described advertisement services server returns and asks corresponding ad content;
Described terminal reception obtains with described advertising message asks corresponding advertising results address;
Described terminal obtains user to the response message of described ad content, judge in described response message, whether to include the address with described advertising results matching addresses, if include the address with described advertising results matching addresses in described response message, then send a notification message to monitoring of the advertisement server.
In conjunction with first aspect, in the first possible implementation of first aspect, the parameter in described notification message comprise following at least one: the mark of described user, with the address of described advertising results matching addresses, and produces the behavior title of advertising results.
In conjunction with first aspect, in the implementation that the second of first aspect is possible, described and described advertising message obtains asks corresponding advertising results address to have one at least;
When described and described advertising message obtain ask corresponding advertising results address to only have one time, whether include in response message described in described terminal judges and be specially with the address of described advertising results matching addresses: whether comprise in response message described in described terminal judges one with the address of a described advertising results matching addresses, if comprise in described response message one with the address of a described advertising results matching addresses, then determine in described response message, to include the address with described advertising results matching addresses;
Or when described and described advertising message obtain ask corresponding advertising results address to have multiple time, whether include in response message described in described terminal judges and be specially with the address of described advertising results matching addresses: the address whether including at least one and described multiple advertising results matching addresses in response message described in described terminal judges, if include the address of at least one and described multiple advertising results matching addresses in described response message, then determine in described response message, to include the address with described advertising results matching addresses.
In conjunction with first aspect, or the first possible implementation of first aspect, or the implementation that the second of first aspect is possible, in the third possible implementation of first aspect, before described terminal reception and described advertising message obtain and ask corresponding advertising results address step, described method also comprises:
Described advertising message is obtained request forward to described monitoring of the advertisement server by described advertisement services server, obtains to obtain with described advertising message ask corresponding advertising results address from described monitoring of the advertisement server;
Described terminal receives to obtain with described advertising message asks corresponding advertising results address to be specially: described terminal receives obtaining with described advertising message that described advertisement services server returns and asks corresponding advertising results address.
In conjunction with first aspect, or the first possible implementation of first aspect, or the implementation that the second of first aspect is possible, in the 4th kind of possible implementation of first aspect, described advertising message obtains the mark that request comprises described terminal, before described terminal reception and described advertising message obtain and ask corresponding advertising results address step, described method also comprises:
Described advertising message is obtained request forward to described monitoring of the advertisement server by described advertisement services server;
Described terminal receives to obtain with described advertising message asks corresponding advertising results address to be specially: described terminal receives obtaining with described advertising message that described monitoring of the advertisement server returns according to the mark of described terminal and asks corresponding advertising results address.
Second aspect, the monitoring of the advertisement method that the embodiment of the present invention provides, comprising:
The advertising message that advertisement services server sends according to terminal obtains request and to obtain with described advertising message for described terminal returns and ask corresponding ad content, and by described advertising message acquisition request forward to described monitoring of the advertisement server;
Described monitoring of the advertisement server receives the advertising message that described advertisement services server forwards and obtains request, asks corresponding advertising results address for described terminal returns to obtain with described advertising message;
Described monitoring of the advertisement server receives the notification message that described terminal sends, and described notification message is for notifying terminal monitoring described in described monitoring of the advertisement server to user to including the address with described advertising results matching addresses in the response message of described ad content;
Data in the corresponding relation that described monitoring of the advertisement server is preset according to the parameter acquiring in described notification message, carry out charging with the advertisement realized advertiser throws in.
In conjunction with second aspect, in the first possible implementation of second aspect, the parameter in described notification message comprise following at least one: the mark of described user, with the address of described advertising results matching addresses, and produces the behavior title of advertising results.
In conjunction with second aspect, in the implementation that the second of second aspect is possible, described and described advertising message obtains asks corresponding advertising results address to have one at least;
When described and described advertising message obtain ask corresponding advertising results address to only have one time, described notification message for notify terminal monitoring described in described monitoring of the advertisement server to described user to include in the response message of described ad content one with the address of a described advertising results matching addresses;
Or when described and described advertising message obtain ask corresponding advertising results address to have multiple time, described notification message is for notifying terminal monitoring described in described monitoring of the advertisement server to described user to the address including at least one and described multiple advertising results matching addresses in the response message of described ad content.
In conjunction with second aspect, or the first possible implementation of second aspect, or the implementation that the second of second aspect is possible, in the third possible implementation of second aspect, described monitoring of the advertisement server is that described terminal returns to obtain with described advertising message and asks corresponding advertising results address to comprise:
Described monitoring of the advertisement whois lookup and described advertising message obtain asks corresponding advertising results address, and described advertising results address is returned to described terminal by described advertisement services server.
In conjunction with second aspect, or the first possible implementation of second aspect, or the implementation that the second of second aspect is possible, in the 4th kind of possible implementation of second aspect, described advertising message obtains the mark that request comprises described terminal, and described monitoring of the advertisement server is that described terminal returns to obtain with described advertising message and asks corresponding advertising results address to comprise:
Described monitoring of the advertisement whois lookup and described advertising message obtain asks corresponding advertising results address, and described advertising results address is returned to described terminal by the mark according to described terminal.
The third aspect, the terminal for monitoring of the advertisement that the embodiment of the present invention provides, comprising:
Transmitting element, obtains request for sending advertising message to advertisement services server;
Receiving element, asks corresponding advertising results address for receiving to obtain with described advertising message, and receives obtaining with described advertising message that described advertisement services server returns and ask corresponding ad content;
Monitoring means, for obtaining the response message of user to described ad content, judge in described response message, whether to include the address with described advertising results matching addresses, if include the address with described advertising results matching addresses in described response message, then trigger described transmitting element and send a notification message to monitoring of the advertisement server.
In conjunction with the third aspect, in the first possible implementation of the third aspect, the parameter in described notification message comprise following at least one, the mark of described user, with the address of described advertising results matching addresses, and produces the behavior title of advertising results.
In conjunction with the third aspect, in the implementation that the second of the third aspect is possible, described and described advertising message obtains asks corresponding advertising results address to have one at least;
When described and described advertising message obtain ask corresponding advertising results address to only have one time, described monitoring means judges that the address whether included in described response message with described advertising results matching addresses is specially: described monitoring means judge whether to comprise in described response message one with the address of a described advertising results matching addresses, if comprise in described response message one with the address of a described advertising results matching addresses, then determine in described response message, to include the address with described advertising results matching addresses;
Or when described and described advertising message obtain ask corresponding advertising results address to have multiple time, described monitoring means judges that the address whether included in described response message with described advertising results matching addresses is specially: described monitoring means judges whether to include in described response message the address of at least one and described multiple advertising results matching addresses, if include the address of at least one and described multiple advertising results matching addresses in described response message, then determine in described response message, to include the address with described advertising results matching addresses.
In conjunction with the third aspect, or the first possible implementation of the third aspect, or the implementation that the second of the third aspect is possible, in the third possible implementation of the third aspect, before described receiving element receives and described advertising message obtains and asks corresponding advertising results address, described advertising message is obtained request forward to described monitoring of the advertisement server by described advertisement services server, obtains to obtain with described advertising message ask corresponding advertising results address from described monitoring of the advertisement server;
Described receiving element specifically for, receive obtaining with described advertising message that described advertisement services server returns and ask corresponding advertising results address.
In conjunction with the third aspect, or the first possible implementation of the third aspect, or the implementation that the second of the third aspect is possible, in the 4th kind of possible implementation of the third aspect, before described receiving element receives and described advertising message obtains and asks corresponding advertising results address, described advertising message is obtained request forward to described monitoring of the advertisement server by described advertisement services server, and described advertising message obtains the mark that request comprises described terminal;
Described receiving element specifically for, receive obtaining with described advertising message that described monitoring of the advertisement server returns according to the mark of described terminal and ask corresponding advertising results address.
Fourth aspect, the monitoring of the advertisement server that the embodiment of the present invention provides, comprising:
Memory manage unit, advertising message for sending according to terminal at advertisement services server obtains request and to obtain with described advertising message for described terminal returns and ask corresponding ad content, and described advertising message is obtained request forward to after described memory manage unit, receive the advertising message that described advertisement services server forwards and obtain request, ask corresponding advertising results address for described terminal returns to obtain with described advertising message;
Receiving element, for receiving the notification message that described terminal sends, described notification message is for notifying terminal monitoring described in described monitoring of the advertisement server to user to including the address with described advertising results matching addresses in the response message of described ad content;
Charging Detail Record unit, for the data in the corresponding relation preset according to the parameter acquiring in described notification message, carries out charging with the advertisement realized advertiser throws in.
In conjunction with fourth aspect, in the first possible implementation of fourth aspect, the parameter in described notification message comprise following at least one: the mark of described user, with the address of described advertising results matching addresses, and produces the behavior title of advertising results.
In conjunction with fourth aspect, in the implementation that the second of fourth aspect is possible, described and described advertising message obtains asks corresponding advertising results address to have one at least;
When described and described advertising message obtain ask corresponding advertising results address to only have one time, described notification message for notify terminal monitoring described in described monitoring of the advertisement server to described user to include in the response message of described ad content one with the address of a described advertising results matching addresses;
Or when described and described advertising message obtain ask corresponding advertising results address to have multiple time, described notification message is for notifying terminal monitoring described in described monitoring of the advertisement server to described user to the address including at least one and described multiple advertising results matching addresses in the response message of described ad content.
In conjunction with fourth aspect, or the first possible implementation of fourth aspect, or the implementation that the second of fourth aspect is possible, in the third possible implementation of fourth aspect, described memory manage unit specifically for:
The advertising message that receiving advertisement business server forwards obtains request;
Search to obtain with described advertising message and ask corresponding advertising results address, described advertising results address is returned to described terminal by described advertisement services server.
In conjunction with fourth aspect, or the first possible implementation of fourth aspect, or the implementation that the second of fourth aspect is possible, in the 4th kind of possible implementation of fourth aspect, described memory manage unit specifically for:
The advertising message that receiving advertisement business server forwards obtains request, and described advertising message obtains the mark that request comprises described terminal;
Search to obtain with described advertising message and ask corresponding advertising results address, described advertising results address is returned to described terminal by the mark according to described terminal.
5th aspect, the embodiment of the present invention additionally provides a kind of monitoring of the advertisement system, comprises advertisement services server, and the monitoring of the advertisement server that the terminal provided as the above-mentioned third aspect and above-mentioned fourth aspect provide.
As can be seen from the above technical solutions, in the embodiment of the present invention, terminal is after transmission advertising message obtains request, can obtain to obtain with advertising message and ask corresponding ad content and advertising results address, terminal can according to obtained advertising results address monitor user ' to the response of ad content, if monitor user to including the address with described advertising results matching addresses in the response message of ad content, then send a notification message to monitoring of the advertisement server, monitoring of the advertisement server carries out monitoring of the advertisement according to the parameter in notification message, achieve under the prerequisite not revising ad content, advertising results are monitored, improve the flexibility of advertising results monitoring.
Accompanying drawing explanation
Fig. 1 is monitoring of the advertisement method of the present invention embodiment schematic diagram;
Fig. 2 is another embodiment schematic diagram of monitoring of the advertisement method of the present invention;
Fig. 3 is terminal of the present invention embodiment schematic diagram;
Fig. 4 is another embodiment schematic diagram of terminal of the present invention;
Fig. 5 is monitoring of the advertisement server of the present invention embodiment schematic diagram;
Fig. 6 is another embodiment schematic diagram of monitoring of the advertisement server of the present invention;
Fig. 7 is monitoring of the advertisement system of the present invention embodiment schematic diagram.
Embodiment
Embodiments provide a kind of monitoring of the advertisement method, relevant device and system, under the prerequisite not revising ad content, advertising results monitoring can be realized, improve the flexibility of advertising results monitoring.
Terminal in the embodiment of the present invention can be the terminal equipments such as panel computer, mobile phone, notebook computer.
Please refer to Fig. 1, the monitoring of the advertisement method schematic diagram that Fig. 1 provides for one embodiment of the invention, the present embodiment is mainly described from end side monitoring of the advertisement method, specific as follows:
101, terminal sends advertising message to advertisement services server and obtains request;
Described advertising message obtains the title that can carry the advertisement needing request in request, the information such as the mark of terminal.
102, corresponding ad content is asked in obtaining with advertising message that terminal receiving advertisement business server returns;
The content of the advertisement that advertiser throws in is stored in advertisement services server.When advertisement services server receives after advertising message that terminal sends obtains request, search to obtain with described advertising message and ask corresponding ad content, ad content is returned to terminal.
103, terminal reception obtains with advertising message and asks corresponding advertising results address;
Advertiser is when throwing in advertisement, corresponding advertising results address can be set for each advertisement, advertising results address refers to advertiser and wishes what user triggered, need the address of paying to advertising platform after triggering, such as advertising results address can be the address that user bought, collected the commodity of advertisement in advertisement.
104, terminal obtains user to the response message of ad content, judge whether to include in response message the address with advertising results matching addresses, if include the address with advertising results matching addresses in response message, then send a notification message to monitoring of the advertisement server.
Described coupling can be include the address identical with advertising results address in response message.
For understanding the monitoring of the advertisement method that the embodiment of the present invention provides further, be described with an instantiation below:
First, advertiser will need the content uploading of the advertisement of throwing in advertisement services server, simultaneously for each advertisement arranges corresponding advertising results address, advertising results address corresponding to each advertisement has one at least, advertising results address can be the address that user bought, collected the commodity of advertisement in advertisement, after being provided with, advertising results address is uploaded to monitoring of the advertisement server.
When terminal needs the content obtaining certain advertisement, send advertising message to advertisement services server and obtain request, advertising message obtains the title that can comprise advertisement in request, the information such as the mark of terminal.Wherein, the mark of terminal can be the title of terminal, agreement (Internet Protocol, the IP) address interconnected between network, the information such as IMEI (International Mobile Equipment Identity, international mobile equipment identification code).
After advertisement services server receives the advertising message acquisition request of terminal transmission, search to obtain with this advertising message and ask corresponding ad content, ad content is returned to terminal, advertising message be obtained request forward to monitoring of the advertisement server simultaneously, obtain to obtain with advertising message from monitoring of the advertisement server and ask corresponding advertising results address, and advertising results address is sent to terminal.The ad content that terminal receiving advertisement business server returns and advertising results address.
In specific implementation, advertisement services server advertising message obtained request forward to monitoring of the advertisement server after, also can be obtained the mark of the terminal of carrying in request by monitoring of the advertisement server according to advertising message, advertising results address is directly returned to terminal.Accordingly, terminal receives the advertising results address that monitoring of the advertisement server returns.
If the advertising results address corresponding with the advertisement of terminal request that advertiser presets only has one, the advertising results address then returning to terminal just only has one, if the advertising results address corresponding with the advertisement of terminal request that advertiser presets has multiple, then the advertising results address returning to terminal just has multiple.
Terminal is after receiving and obtaining with advertising message and ask corresponding ad content and advertising results address, monitor user ' is to the response of ad content, obtain user to the response message of ad content, judge whether to include in response message the address with advertising results matching addresses, if have, then send a notification message to monitoring of the advertisement server.
Particularly, when return to terminal with advertising message obtain ask corresponding advertising results address to only have one time, whether include in terminal judges response message and be specially with the address of advertising results matching addresses: the address whether comprising the advertising results matching addresses that receives with terminal in terminal judges response message, if include the address of the advertising results matching addresses that receives with terminal in response message, then determine to include in response message the address with advertising results matching addresses.
And when return to terminal with advertising message obtain ask corresponding advertising results address to have multiple time, whether include in terminal judges response message and be specially with the address of advertising results matching addresses: the address whether including multiple advertising results matching addresses that at least one and terminal receive in terminal judges response message, if include the address of multiple advertising results matching addresses that at least one and terminal receive in response message, then determine to include in response message the address with advertising results matching addresses.
Parameter in the notification message that terminal sends to monitoring of the advertisement server comprise following at least one: mark (the such as user name of user, account, contact method etc.), with the address of advertising results matching addresses, and the behavior title producing advertising results (is such as bought, collection, adds shopping cart etc.).Monitoring of the advertisement server just can carry out charging to the advertisement that advertiser throws according to the parameter in notification message.
In addition, it should be noted that, the advertisement services server of the present embodiment and monitoring of the advertisement server can be two independently servers, be respectively used to store ad content and advertising results address, also can be two unit be integrated in a server, be respectively used to store ad content and advertising results address, be not specifically limited herein.
In the present embodiment, terminal is after transmission advertising message obtains request, can obtain to obtain with advertising message and ask corresponding ad content and advertising results address, terminal can according to obtained advertising results address monitor user ' to the response of ad content, if monitor user to including the address with described advertising results matching addresses in the response message of ad content, then send a notification message to monitoring of the advertisement server, monitoring of the advertisement server carries out monitoring of the advertisement according to the parameter in notification message, achieve under the prerequisite not revising ad content, advertising results are monitored, improve the flexibility of advertising results monitoring.
Introduce the another kind of monitoring of the advertisement method that the embodiment of the present invention provides below, please refer to Fig. 2, the present embodiment is mainly described from monitoring of the advertisement server side monitoring of the advertisement method, specific as follows:
201, the advertising message that advertisement services server sends according to terminal obtains request and to obtain with advertising message for terminal returns and ask corresponding ad content, and advertising message is obtained request forward to monitoring of the advertisement server;
202, the advertising message that advertisement services server sends according to terminal obtains request and to obtain with advertising message for terminal returns and ask corresponding ad content, and advertising message is obtained request forward to monitoring of the advertisement server;
203, the notification message of monitoring of the advertisement server receiving terminal transmission;
204, the data in the corresponding relation preset according to the parameter acquiring in notification message of monitoring of the advertisement server, carry out charging with the advertisement realized advertiser throws in.
For understanding the monitoring of the advertisement method that the embodiment of the present invention provides further, be described with an instantiation below:
Advertiser will need the content uploading of the advertisement of throwing in advertisement services server, simultaneously for each advertisement arranges corresponding advertising results address, advertising results address corresponding to each advertisement has one at least, advertising results address can be the address that user bought, collected the commodity of advertisement in advertisement, after being provided with, advertising results address is uploaded to monitoring of the advertisement server.
When terminal needs the content obtaining certain advertisement, send advertising message to advertisement services server and obtain request, advertising message obtains the title that can comprise advertisement in request, the information such as the mark of terminal.Wherein, the mark of terminal can be the title of terminal, IP address, the information such as IMEI.
The advertising message that advertisement services server sends according to terminal obtains request and to obtain with advertising message for terminal returns and ask corresponding ad content, and advertising message is obtained request forward to monitoring of the advertisement server.
The advertising message that monitoring of the advertisement server receiving advertisement business server forwards obtains request, asks corresponding advertising results address for terminal returns to obtain with advertising message.Particularly, after monitoring of the advertisement server can obtain request in the advertising message receiving advertisement services server forwarding, ask corresponding advertising results address to send to advertisement services server obtaining with advertising message of finding, by advertisement services server, advertising results address is returned to terminal; In addition, monitoring of the advertisement server is after finding and obtaining with advertising message and ask corresponding advertising results address, and advertising results address directly be sent to terminal by the mark that also can obtain the terminal of carrying in request according to advertising message.
If the advertising results address corresponding with the advertisement of terminal request that advertiser presets only has one, the advertising results address then returning to terminal just only has one, if the advertising results address corresponding with the advertisement of terminal request that advertiser presets has multiple, then the advertising results address returning to terminal just has multiple.
Terminal is after receiving and obtaining with advertising message and ask corresponding ad content and advertising results address, monitor user ' is to the response of ad content, obtain user to the response message of ad content, judge whether to include in response message the address with advertising results matching addresses, if have, then send a notification message to monitoring of the advertisement server.
When the advertising results address that terminal receives only has one, notification message is for notifying that monitoring of the advertisement server terminal monitors user to the address including the advertising results matching addresses that and terminal receive in the response message of ad content; When the advertising results address that terminal receives has multiple, notification message is for notifying that monitoring of the advertisement server terminal monitors user to the address including multiple advertising results matching addresses that at least one and terminal receive in the response message of ad content.
In addition, the parameter in notification message comprise following at least one: mark (such as user name, the account of user, contact method etc.), with the address of advertising results matching addresses, and the behavior title producing advertising results (is such as bought, collection, adds shopping cart etc.).
Data in the corresponding relation that monitoring of the advertisement server is preset according to the parameter acquiring in notification message, carry out charging with the advertisement realized advertiser throws in.The corresponding relation preset refers to the corresponding relation between default advertising results and expense, the corresponding relation preset can be decided through consultation in advance by advertiser and advertising platform, such as when monitoring the commodity of user to advertisement and collecting, advertiser is first for advertising platform pays X, when monitoring user and have purchased the commodity of advertisement, advertiser is first for advertising platform pays Y.
In the present embodiment, after terminal sends advertising message acquisition request, advertisement services server can return corresponding ad content for terminal, monitoring of the advertisement server can return to corresponding advertising results address for terminal, terminal according to the advertising results address monitor user ' received to the response of ad content, when monitoring in response message the address comprised with advertising results matching addresses, send a notification message to monitoring of the advertisement server, monitoring of the advertisement server obtains the data in the corresponding relation preset according to notification message, can realize according to advertising results charging, achieve under the prerequisite not revising ad content, advertising results are monitored, improve the flexibility of advertising results monitoring.
Introduce the terminal that the embodiment of the present invention provides below, refer to Fig. 3, terminal 300 can be the terminal equipments such as panel computer, mobile phone, notebook computer, and terminal 300 comprises:
Transmitting element 301, obtains request for sending advertising message to advertisement services server;
Receiving element 302, obtains with advertising message obtaining with advertising message of asking corresponding advertising results address and advertisement services server to return ask corresponding ad content for receiving;
Monitoring means 303, for obtaining the response message of user to ad content, judge whether to include in response message the address with advertising results matching addresses, if include the address with advertising results matching addresses in response message, then trigger transmitting element 301 and send a notification message to monitoring of the advertisement server.
For ease of understanding, with a practical application scene, the interactive mode between each unit in terminal in the present embodiment 300 is described below, specific as follows:
First, advertiser will need the content uploading of the advertisement of throwing in advertisement services server, simultaneously for each advertisement arranges corresponding advertising results address, advertising results address corresponding to each advertisement has one at least, advertising results address can be the address that user bought, collected the commodity of advertisement in advertisement, after being provided with, advertising results address is uploaded to monitoring of the advertisement server.
When terminal 300 needs the content obtaining certain advertisement, transmitting element 301 sends advertising message to advertisement services server and obtains request, and advertising message obtains the title that can comprise advertisement in request, the information such as the mark of terminal.Wherein, the mark of terminal can be the title of terminal, IP address, the information such as IMEI.
After advertisement services server receives the advertising message acquisition request of terminal transmission, search to obtain with this advertising message and ask corresponding ad content, ad content is returned to terminal, advertising message be obtained request forward to monitoring of the advertisement server simultaneously, obtain to obtain with advertising message from monitoring of the advertisement server and ask corresponding advertising results address, and advertising results address is sent to terminal.The ad content that receiving element 302 receiving advertisement business server returns and advertising results address.
In specific implementation, advertisement services server advertising message obtained request forward to monitoring of the advertisement server after, also can be obtained the mark of the terminal of carrying in request by monitoring of the advertisement server according to advertising message, advertising results address is directly returned to terminal.Accordingly, receiving element 302 receives the advertising results address that monitoring of the advertisement server returns.
If the advertising results address corresponding with the advertisement of terminal request that advertiser presets only has one, the advertising results address that then receiving element 302 receives just only has one, if the advertising results address corresponding with the advertisement of terminal request that advertiser presets has multiple, then the advertising results address that receiving element 302 receives just has multiple.
Monitoring means 303 is after receiving element 302 receives and to obtain with advertising message and ask corresponding ad content and advertising results address, monitor user ' is to the response of ad content, obtain user to the response message of ad content, judge whether to include in response message the address with advertising results matching addresses, if have, then trigger transmitting element 301 and send a notification message to monitoring of the advertisement server.
Particularly, when receiving element 302 receive with advertising message obtain ask corresponding advertising results address to only have one time, whether monitoring means 303 judges to include in response message and is specially with the address of advertising results matching addresses: monitoring means 303 judges whether to comprise in response message the address of the advertising results matching addresses that receives with receiving element 302, if include the address of the advertising results matching addresses that receives with receiving element 302 in response message, then determine to include in response message the address with advertising results matching addresses.
And when receiving element 302 receive with advertising message obtain ask corresponding advertising results address to have multiple time, whether monitoring means 303 judges to include in response message and is specially with the address of advertising results matching addresses: monitoring means 303 judges whether to include in response message the address of multiple advertising results matching addresses that at least one and receiving element 302 receive, if include the address of multiple advertising results matching addresses that at least one and receiving element 302 receive in response message, then determine to include in response message the address with advertising results matching addresses.
Parameter in the notification message that transmitting element 301 sends to monitoring of the advertisement server comprise following at least one: mark (the such as user name of user, account, contact method etc.), with the address of advertising results matching addresses, and the behavior title producing advertising results (is such as bought, collection, adds shopping cart etc.).Monitoring of the advertisement server just can carry out charging to the advertisement that advertiser throws according to the parameter in notification message.
In addition, it should be noted that, the advertisement services server of the present embodiment and monitoring of the advertisement server can be two independently servers, be respectively used to store ad content and advertising results address, also can be two unit be integrated in a server, be respectively used to store ad content and advertising results address, be not specifically limited herein.
In the present embodiment, after transmitting element sends advertising message acquisition request, receiving element can receive to obtain with advertising message asks corresponding ad content and advertising results address, the advertising results address monitor user ' that monitoring means can obtain according to receiving element is to the response of ad content, if monitor user to including the address with described advertising results matching addresses in the response message of ad content, then trigger transmitting element to send a notification message to monitoring of the advertisement server, monitoring of the advertisement server carries out monitoring of the advertisement according to the parameter in notification message, achieve under the prerequisite not revising ad content, advertising results are monitored, improve the flexibility of advertising results monitoring.
Fig. 4 is another embodiment schematic diagram of the terminal that the embodiment of the present invention provides.Refer to Fig. 4, terminal 400 may be used for the monitoring of the advertisement method that enforcement above-described embodiment provides, and terminal 400 comprises:
Receiver 401, transmitter 402, memory 403 and processor 404.Wherein, receiver 401, transmitter 402 are all connected with processor 404 with memory 403, such as, can be connected by bus.Certainly, terminal 400 can also comprise the universal components such as antenna, baseband process component, middle radio frequency processing parts, input/output unit, and the present embodiment does not do any restriction at this.
Receiver 401 and transmitter 402 can integrate, and form transceiver.
Memory 403 is for stores executable programs code, and this program code comprises computer-managed instruction.Memory 403 may comprise high-speed RAM memory, still may comprise nonvolatile memory (non-volatile memory), such as at least one magnetic disc store.
Processor 404 can be a central processing unit (Central Processing Unit, CPU), or specific integrated circuit (Application Specific Integrated Circuit, or be configured to implement one or more integrated circuits of the embodiment of the present invention ASIC).
Specifically in the present embodiment, transmitter 402 obtains request for sending advertising message to advertisement services server;
Receiver 401 obtains with advertising message obtaining with advertising message of asking corresponding advertising results address and receiving advertisement business server to return ask corresponding ad content for receiving;
Processor 404 is for obtaining the response message of user to ad content, judge whether to include in response message the address with advertising results matching addresses, if include the address with advertising results matching addresses in response message, then trigger transmitter 402 and send a notification message to monitoring of the advertisement server.
It should be noted that the terminal 400 that the present embodiment provides can also be used for other step realized in preceding method embodiment, not repeat them here in addition.
Introduce the monitoring of the advertisement server that the embodiment of the present invention provides below, refer to Fig. 5, monitoring of the advertisement server 500 comprises:
Memory manage unit 501, advertising message for sending according to terminal at advertisement services server obtains request and to obtain with advertising message for terminal returns and ask corresponding ad content, and advertising message is obtained request forward to after monitoring of the advertisement server, the advertising message that receiving advertisement business server forwards obtains request, asks corresponding advertising results address for terminal returns to obtain with advertising message;
Receiving element 502, in the notification message that receiving terminal sends, notification message is used for logical monitoring of the advertisement server terminal and monitors user to including the address with advertising results matching addresses in the response message of ad content;
Charging Detail Record unit 503, for the data in the corresponding relation preset according to the parameter acquiring in notification message, carries out charging with the advertisement realized advertiser throws in.
For ease of understanding, with a practical application scene, the interactive mode between each unit in monitoring of the advertisement server 500 in the present embodiment is described below, specific as follows:
Advertiser will need the content uploading of the advertisement of throwing in advertisement services server, simultaneously for each advertisement arranges corresponding advertising results address, advertising results address corresponding to each advertisement has one at least, advertising results address can be the address that user bought, collected the commodity of advertisement in advertisement, after being provided with, advertising results address is uploaded to monitoring of the advertisement server.
When terminal needs the content obtaining certain advertisement, send advertising message to advertisement services server and obtain request, advertising message obtains the title that can comprise advertisement in request, the information such as the mark of terminal.Wherein, the mark of terminal can be the title of terminal, IP address, the information such as IMEI.
The advertising message that advertisement services server sends according to terminal obtains request and to obtain with advertising message for terminal returns and ask corresponding ad content, and advertising message is obtained request forward to memory manage unit 501.
The advertising message that memory manage unit 501 receiving advertisement business server forwards obtains request, asks corresponding advertising results address for terminal returns to obtain with advertising message.Particularly, after memory manage unit 501 can obtain request in the advertising message receiving advertisement services server forwarding, ask corresponding advertising results address to send to advertisement services server obtaining with advertising message of finding, by advertisement services server, advertising results address is returned to terminal; In addition, memory manage unit 501 is after finding and obtaining with advertising message and ask corresponding advertising results address, and advertising results address directly be sent to terminal by the mark that also can obtain the terminal of carrying in request according to advertising message.
If the advertising results address corresponding with the advertisement of terminal request that advertiser presets only has one, the advertising results address then returning to terminal just only has one, if the advertising results address corresponding with the advertisement of terminal request that advertiser presets has multiple, then the advertising results address returning to terminal just has multiple.
Terminal is after receiving and obtaining with advertising message and ask corresponding ad content and advertising results address, monitor user ' is to the response of ad content, obtain user to the response message of ad content, judge whether to include in response message the address with advertising results matching addresses, if have, then send a notification message to monitoring of the advertisement server, the notification message that receiving element 502 receiving terminal sends.
When the advertising results address that terminal receives only has one, notification message is for notifying that monitoring of the advertisement server terminal monitors user to the address including the advertising results matching addresses that and terminal receive in the response message of ad content; When the advertising results address that terminal receives has multiple, notification message is for notifying that monitoring of the advertisement server terminal monitors user to the address including multiple advertising results matching addresses that at least one and terminal receive in the response message of ad content.
In addition, the parameter in notification message comprise following at least one: mark (such as user name, the account of user, contact method etc.), with the address of advertising results matching addresses, and the behavior title producing advertising results (is such as bought, collection, adds shopping cart etc.).
Data in the corresponding relation that Charging Detail Record unit 503 is preset according to the parameter acquiring in notification message, carry out charging with the advertisement realized advertiser throws in.The corresponding relation preset refers to the corresponding relation between default advertising results and expense, the corresponding relation preset can be decided through consultation in advance by advertiser and advertising platform, such as when monitoring the commodity of user to advertisement and collecting, advertiser is first for advertising platform pays X, when monitoring user and have purchased the commodity of advertisement, advertiser is first for advertising platform pays Y.
In the present embodiment, after terminal sends advertising message acquisition request, advertisement services server can return corresponding ad content for terminal, the memory manage unit of monitoring of the advertisement server can return to corresponding advertising results address for terminal, terminal according to the advertising results address monitor user ' received to the response of ad content, when monitoring in response message the address comprised with advertising results matching addresses, send a notification message to monitoring of the advertisement server, Charging Detail Record unit obtains the data in the corresponding relation preset according to notification message, can realize according to advertising results charging, achieve under the prerequisite not revising ad content, advertising results are monitored, improve the flexibility of advertising results monitoring.
Fig. 6 is another embodiment schematic diagram of the monitoring of the advertisement server that the embodiment of the present invention provides.Refer to Fig. 6, monitoring of the advertisement server 600 may be used for the monitoring of the advertisement method that enforcement above-described embodiment provides, and monitoring of the advertisement server 600 comprises:
Receiver 601, transmitter 602, memory 603 and processor 604.Wherein, receiver 601, transmitter 602 are all connected with processor 604 with memory 603, such as, can be connected by bus.Certainly, monitoring of the advertisement server 600 can also comprise the universal components such as antenna, baseband process component, middle radio frequency processing parts, input/output unit, and the present embodiment does not do any restriction at this.
Receiver 601 and transmitter 602 can integrate, and form transceiver.
Memory 603 is for stores executable programs code, and this program code comprises computer-managed instruction.Memory 603 may comprise high-speed RAM memory, still may comprise nonvolatile memory (non-volatile memory), such as at least one magnetic disc store.
Processor 604 can be a central processing unit (Central Processing Unit, CPU), or specific integrated circuit (Application Specific Integrated Circuit, or be configured to implement one or more integrated circuits of the embodiment of the present invention ASIC).
Specifically in the present embodiment, processor 604 obtains request for the advertising message sent according to terminal at advertisement services server and to obtain with advertising message for terminal returns and ask corresponding ad content, and advertising message is obtained request forward to after monitoring of the advertisement server, the advertising message that receiving advertisement business server forwards obtains request, asks corresponding advertising results address for terminal returns to obtain with advertising message;
The notification message that receiver 601 sends for receiving terminal, notification message is for notifying monitoring of the advertisement server 600 terminal monitoring to user to including the address with advertising results matching addresses in the response message of ad content;
Processor 604, also for the data in the corresponding relation preset according to the parameter acquiring in notification message, carries out charging with the advertisement realized advertiser throws in.
It should be noted that the monitoring of the advertisement server 600 that the present embodiment provides can also be used for other step realized in preceding method embodiment, not repeat them here in addition.
Finally, the embodiment of the present invention additionally provides a kind of advertising results monitoring system, refers to Fig. 7, and monitoring of the advertisement system comprises terminal 701, advertisement services server 702 and monitoring of the advertisement server 703.
It should be noted that, terminal 701 in the present embodiment can be identical with the terminal shown in Fig. 4 with earlier figures 3, monitoring of the advertisement server 703 can be identical with the monitoring of the advertisement server shown in Fig. 6 with earlier figures 5, the concrete reciprocal process of three devices see description corresponding above, can repeat no more herein.
It should be noted that in addition, device embodiment described above is only schematic, the wherein said unit illustrated as separating component or can may not be and physically separates, parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of module wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.In addition, in device embodiment accompanying drawing provided by the invention, the annexation between module represents to have communication connection between them, specifically can be implemented as one or more communication bus or holding wire.Those of ordinary skill in the art, when not paying creative work, are namely appreciated that and implement.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add required common hardware by software and realize, and can certainly comprise application-specific integrated circuit (ASIC), dedicated cpu, private memory, special components and parts etc. realize by specialized hardware.Generally, all functions completed by computer program can realize with corresponding hardware easily, and the particular hardware structure being used for realizing same function also can be diversified, such as analog circuit, digital circuit or special circuit etc.But under more susceptible for the purpose of the present invention condition, software program realizes is better execution mode.Based on such understanding, technical scheme of the present invention can embody with the form of software product the part that prior art contributes in essence in other words, this computer software product is stored in the storage medium that can read, as the floppy disk of computer, USB flash disk, portable hard drive, read-only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc., comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform method described in the present invention each embodiment.
Above a kind of monitoring of the advertisement method, relevant device and system that the embodiment of the present invention provides are described in detail, for one of ordinary skill in the art, according to the thought of the embodiment of the present invention, all will change in specific embodiments and applications, therefore, this description should not be construed as limitation of the present invention.

Claims (21)

1. a monitoring of the advertisement method, is characterized in that, described method comprises:
Terminal sends advertising message to advertisement services server and obtains request;
Described terminal receives obtaining with described advertising message that described advertisement services server returns and asks corresponding ad content;
Described terminal reception obtains with described advertising message asks corresponding advertising results address;
Described terminal obtains user to the response message of described ad content, judge in described response message, whether to include the address with described advertising results matching addresses, if include the address with described advertising results matching addresses in described response message, then send a notification message to monitoring of the advertisement server.
2. monitoring of the advertisement method as claimed in claim 1, is characterized in that, the parameter in described notification message comprise following at least one: the mark of described user, with the address of described advertising results matching addresses, and produces the behavior title of advertising results.
3. monitoring of the advertisement method as claimed in claim 1, it is characterized in that, described and described advertising message obtains asks corresponding advertising results address to have one at least;
When described and described advertising message obtain ask corresponding advertising results address to only have one time, whether include in response message described in described terminal judges and be specially with the address of described advertising results matching addresses: whether comprise in response message described in described terminal judges one with the address of a described advertising results matching addresses, if comprise in described response message one with the address of a described advertising results matching addresses, then determine in described response message, to include the address with described advertising results matching addresses;
Or when described and described advertising message obtain ask corresponding advertising results address to have multiple time, whether include in response message described in described terminal judges and be specially with the address of described advertising results matching addresses: the address whether including at least one and described multiple advertising results matching addresses in response message described in described terminal judges, if include the address of at least one and described multiple advertising results matching addresses in described response message, then determine in described response message, to include the address with described advertising results matching addresses.
4. the monitoring of the advertisement method as described in claims 1 to 3 any one, is characterized in that, before described terminal reception and described advertising message obtain and ask corresponding advertising results address step, described method also comprises:
Described advertising message is obtained request forward to described monitoring of the advertisement server by described advertisement services server, obtains to obtain with described advertising message ask corresponding advertising results address from described monitoring of the advertisement server;
Described terminal receives to obtain with described advertising message asks corresponding advertising results address to be specially: described terminal receives obtaining with described advertising message that described advertisement services server returns and asks corresponding advertising results address.
5. the monitoring of the advertisement method as described in claims 1 to 3 any one, it is characterized in that, described advertising message obtains the mark that request comprises described terminal, and before described terminal reception and described advertising message obtain and ask corresponding advertising results address step, described method also comprises:
Described advertising message is obtained request forward to described monitoring of the advertisement server by described advertisement services server;
Described terminal receives to obtain with described advertising message asks corresponding advertising results address to be specially: described terminal receives obtaining with described advertising message that described monitoring of the advertisement server returns according to the mark of described terminal and asks corresponding advertising results address.
6. a monitoring of the advertisement method, is characterized in that, described method comprises:
The advertising message that advertisement services server sends according to terminal obtains request and to obtain with described advertising message for described terminal returns and ask corresponding ad content, and by described advertising message acquisition request forward to described monitoring of the advertisement server;
Described monitoring of the advertisement server receives the advertising message that described advertisement services server forwards and obtains request, asks corresponding advertising results address for described terminal returns to obtain with described advertising message;
Described monitoring of the advertisement server receives the notification message that described terminal sends, and described notification message is for notifying terminal monitoring described in described monitoring of the advertisement server to user to including the address with described advertising results matching addresses in the response message of described ad content;
Data in the corresponding relation that described monitoring of the advertisement server is preset according to the parameter acquiring in described notification message, carry out charging with the advertisement realized advertiser throws in.
7. monitoring of the advertisement method as claimed in claim 6, is characterized in that, the parameter in described notification message comprise following at least one: the mark of described user, with the address of described advertising results matching addresses, and produces the behavior title of advertising results.
8. monitoring of the advertisement method as claimed in claim 6, it is characterized in that, described and described advertising message obtains asks corresponding advertising results address to have one at least;
When described and described advertising message obtain ask corresponding advertising results address to only have one time, described notification message for notify terminal monitoring described in described monitoring of the advertisement server to described user to include in the response message of described ad content one with the address of a described advertising results matching addresses;
Or when described and described advertising message obtain ask corresponding advertising results address to have multiple time, described notification message is for notifying terminal monitoring described in described monitoring of the advertisement server to described user to the address including at least one and described multiple advertising results matching addresses in the response message of described ad content.
9. the monitoring of the advertisement method as described in claim 6 to 8, is characterized in that, described monitoring of the advertisement server is that described terminal returns to obtain with described advertising message and asks corresponding advertising results address to comprise:
Described monitoring of the advertisement whois lookup and described advertising message obtain asks corresponding advertising results address, and described advertising results address is returned to described terminal by described advertisement services server.
10. the monitoring of the advertisement method as described in claim 6 to 8, it is characterized in that, described advertising message obtains the mark that request comprises described terminal, and described monitoring of the advertisement server is that described terminal returns to obtain with described advertising message and asks corresponding advertising results address to comprise:
Described monitoring of the advertisement whois lookup and described advertising message obtain asks corresponding advertising results address, and described advertising results address is returned to described terminal by the mark according to described terminal.
11. 1 kinds, for the terminal of monitoring of the advertisement, is characterized in that, described terminal comprises:
Transmitting element, obtains request for sending advertising message to advertisement services server;
Receiving element, asks corresponding advertising results address for receiving to obtain with described advertising message, and receives obtaining with described advertising message that described advertisement services server returns and ask corresponding ad content;
Monitoring means, for obtaining the response message of user to described ad content, judge in described response message, whether to include the address with described advertising results matching addresses, if include the address with described advertising results matching addresses in described response message, then trigger described transmitting element and send a notification message to monitoring of the advertisement server.
12. terminals as claimed in claim 11, is characterized in that, the parameter in described notification message comprise following at least one, the mark of described user, with the address of described advertising results matching addresses, and produces the behavior title of advertising results.
13. terminals as claimed in claim 11, is characterized in that, described and described advertising message obtains asks corresponding advertising results address to have one at least;
When described and described advertising message obtain ask corresponding advertising results address to only have one time, described monitoring means judges that the address whether included in described response message with described advertising results matching addresses is specially: described monitoring means judge whether to comprise in described response message one with the address of a described advertising results matching addresses, if comprise in described response message one with the address of a described advertising results matching addresses, then determine in described response message, to include the address with described advertising results matching addresses;
Or when described and described advertising message obtain ask corresponding advertising results address to have multiple time, described monitoring means judges that the address whether included in described response message with described advertising results matching addresses is specially: described monitoring means judges whether to include in described response message the address of at least one and described multiple advertising results matching addresses, if include the address of at least one and described multiple advertising results matching addresses in described response message, then determine in described response message, to include the address with described advertising results matching addresses.
14. terminals as described in claim 11 to 13 any one, it is characterized in that, before described receiving element receives and described advertising message obtains and asks corresponding advertising results address, described advertising message is obtained request forward to described monitoring of the advertisement server by described advertisement services server, obtains to obtain with described advertising message ask corresponding advertising results address from described monitoring of the advertisement server;
Described receiving element specifically for, receive obtaining with described advertising message that described advertisement services server returns and ask corresponding advertising results address.
15. terminals as described in claim 11 to 13 any one, it is characterized in that, before described receiving element receives and described advertising message obtains and asks corresponding advertising results address, described advertising message is obtained request forward to described monitoring of the advertisement server by described advertisement services server, and described advertising message obtains the mark that request comprises described terminal;
Described receiving element specifically for, receive obtaining with described advertising message that described monitoring of the advertisement server returns according to the mark of described terminal and ask corresponding advertising results address.
16. 1 kinds of monitoring of the advertisement servers, is characterized in that, comprising:
Memory manage unit, advertising message for sending according to terminal at advertisement services server obtains request and to obtain with described advertising message for described terminal returns and ask corresponding ad content, and described advertising message is obtained request forward to after described memory manage unit, receive the advertising message that described advertisement services server forwards and obtain request, ask corresponding advertising results address for described terminal returns to obtain with described advertising message;
Receiving element, for receiving the notification message that described terminal sends, described notification message is for notifying terminal monitoring described in described monitoring of the advertisement server to user to including the address with described advertising results matching addresses in the response message of described ad content;
Charging Detail Record unit, for the data in the corresponding relation preset according to the parameter acquiring in described notification message, carries out charging with the advertisement realized advertiser throws in.
17. monitoring of the advertisement servers as claimed in claim 16, is characterized in that, the parameter in described notification message comprise following at least one: the mark of described user, with the address of described advertising results matching addresses, and produces the behavior title of advertising results.
18. monitoring of the advertisement servers as claimed in claim 16, is characterized in that, described and described advertising message obtains asks corresponding advertising results address to have one at least;
When described and described advertising message obtain ask corresponding advertising results address to only have one time, described notification message for notify terminal monitoring described in described monitoring of the advertisement server to described user to include in the response message of described ad content one with the address of a described advertising results matching addresses;
Or when described and described advertising message obtain ask corresponding advertising results address to have multiple time, described notification message is for notifying terminal monitoring described in described monitoring of the advertisement server to described user to the address including at least one and described multiple advertising results matching addresses in the response message of described ad content.
19. monitoring of the advertisement servers as described in claim 16 to 18 any one, is characterized in that, described memory manage unit specifically for:
The advertising message that receiving advertisement business server forwards obtains request;
Search to obtain with described advertising message and ask corresponding advertising results address, described advertising results address is returned to described terminal by described advertisement services server.
20. monitoring of the advertisement servers as described in claim 16 to 18 any one, is characterized in that, described memory manage unit specifically for:
The advertising message that receiving advertisement business server forwards obtains request, and described advertising message obtains the mark that request comprises described terminal;
Search to obtain with described advertising message and ask corresponding advertising results address, described advertising results address is returned to described terminal by the mark according to described terminal.
21. 1 kinds of monitoring of the advertisement systems, is characterized in that, comprise advertisement services server, and the terminal as described in claim 11 to 15 any one and the monitoring of the advertisement server as described in claim 16 to 20 any one.
CN201480001267.0A 2014-03-21 2014-03-21 Advertising monitoring method, related equipment and system Pending CN104380692A (en)

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