CN104299148A - System and method for publishing advertisements on waterfall-type webpage - Google Patents
System and method for publishing advertisements on waterfall-type webpage Download PDFInfo
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- CN104299148A CN104299148A CN201310295409.6A CN201310295409A CN104299148A CN 104299148 A CN104299148 A CN 104299148A CN 201310295409 A CN201310295409 A CN 201310295409A CN 104299148 A CN104299148 A CN 104299148A
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Abstract
The invention relates to a system and a method for publishing advertisements on a waterfall-type webpage. The method comprises the following steps: sorting network advertisements which need to be published according to properties; distributing advertisement position carriers at a certain frequency on a webpage presented in a waterfall type; and according to the attributes of the advertisement position carriers, extracting the marks of all advertisement positions; and applying to a background database, and putting advertisements matched according to a certain standard to the advertisement position carriers. The invention also comprises a system which uses the advertisement space carriers for displaying webpage advertisements. The system is divided into an advertisement position carrier distinguishing module, an advertisement position attribute extraction module, a data query module and an advertisement putting module. The invention realizes a novel advertisement display way, and meanwhile, the page loading speed of the webpage can be quickened.
Description
Technical field
The present invention is the directed put-on method of the web advertisement based on waterfall stream, relates to computer internet technical field.
Background technology
Waterfall stream, also known as waterfall-type layout.Be a kind of Website page layout popular at present, visual performance is uneven multicolumn layout, and along with waterfall stream effect page scroll bar rolls downwards, this layout also can constantly load data block and be attached to current tail.
The Fast Reading pattern that waterfall stream makes user at a glance inswept can obtain more quantity of information at short notice, and its lazy loading mode turn avoid the page turn over operation that user's mouse is clicked, the key property of waterfall stream is in picturesque disorder, fixed width and indefinite high design allows the page be different from traditional matrix form picture layout pattern, utilize vision hierarchy cleverly, any flowing of sight line alleviates visual fatigue again.
Just due to the singularity at waterfall drift net station, it throws in advertisement certain difficulty, and the web advertisement of the compulsory type such as current commercial paper spam, pop-up ad, plug-in unit advertisement is not suitable for the webpage based on waterfall stream.The present invention is directed to the problems referred to above, describe a kind of targeted ads appearance form being different from conventional ads form, required targeted ads can be inserted in optional position in waterfall drift net page, relative to other advertisements, this kind of mode utilizes vision hierarchy cleverly, alleviates visual fatigue, makes the popularization efficiency of advertisement higher, for needing the group carrying out advertisement putting to search out a kind of new advertisement putting form, it is helped to widen the channels of self; And ad content input takes attributes match and random two schemes of throwing in that system can be allowed to have better compatible and adaptability; This kind of advertisement putting mode allows and adopts the Internet service provider of waterfall stream to have funds source and more powerful business impact ability more widely simultaneously.
Summary of the invention
In order to overcome existing waterfall drift net page advertisement putting inconvenience, the invention provides a kind of friendly display, the implementation method of the orientation input web advertisement that degree of accuracy, practicality are good.
The present invention's adopted scheme of dealing with problems is:
A directed implementation method of throwing in the web advertisement, described implementation method comprises the steps:
Step 1: the web advertisement needing to issue is carried out classify according to character and arranged;
Step 2: on the webpage that present streamed with waterfall, with certain frequency distribution advertisement position carrier;
Step 3: according to the attribute of the tag extraction advertisement position carrier of user search;
Step 4: file an application to background data base, mates applicable advertisement and throws in advertisement position carrier in advertisement base.
In one example, a system can on the Website page adopting waterfall stream, the random advertisement of inserting display and needing to carry out showing in certain position of waterfall stream, random rates can regulate, initial value is 8 to 16, and the content of this advertisement and position can customize according to the requirement of websites providers.
The targeted ads that the present invention throws in has accurately, timely, efficient feature.The technology that present orientation throws in the web advertisement has: carry out the directed website targeted ads thrown according to the theme of webpage; The directed content-targeted ads thrown in is carried out according to the keyword of content of pages; Extract regional information in secondary IP address, the region orientation ad content comprising domain information being relatively presented to user throws in advertisement etc.
The present invention also comprises a kind of system using advertisement position carrier to insert web advertisement, comprises the backstage of system, is divided into following several module: advertisement position carrier discrimination module, advertisement position property extracting module, data demand module and input advertisement module.
Wherein, advertisement position carrier discrimination module, for distinguishing the advertisement position carrier identifying and pick out on current web page according to advertisement position carrier; Advertisement position property extracting module, for going out advertisement position attributes all on current web page according to the described advertisement position carrier place page and user search tag extraction; Data demand module, for encapsulating all advertisement position attributes extracted in a secondary data request, submits described request of data to backstage; Throw in advertisement module, for according to the disposable data returned in backstage, the advertisement position that the advertisement position carrier that advertisement position attribute is corresponding is located throws in the web advertisement.
System and method described here can have following advantage: on the one hand, and this method can allow and adopt the Internet service provider of waterfall stream to have funds source more widely, more powerful business development ability and more far-reaching social effectiveness; On the other hand, this method can search out a kind of new advertisement putting form for needing the group carrying out advertisement putting, helps it to widen the channels of self.
The present invention throws in targeted ads, ad content preferentially takes the measure relevant with web page contents, namely in advertisement base, choose the advertisement that attribute is consistent with advertisement position carrier attribute, the efficiency of advertisement putting can be ensure that like this, add the possibility that website obtains advertisement putting.
Each advertisement position of acquiescence has three attributes: field, sex, age.As: computing machine, man, 20-30.Represent that this advertisement is computer realm, towards audient be the male sex in 20-30 year.The attribute setting of advertisement is identical with advertisement position carrier.During attributes match, the priority in field is the highest, and sex is taken second place, age most end.
And if the advertisement of attributes match cannot be found in advertisement base, then can obtain advertisement putting by random mode, expand compatibility and the applicability of native system.
In the present invention, the requirement for advertisement can be customized further, comprise the status requirement of input, content requires and time requirement, and for the restriction of ad classification.
Above-described example only have expressed embody rule of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention for waterfall stream advertisement placement method of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Accompanying drawing explanation
Fig. 1 is used to the schematic flow sheet presenting client transmission and accept related network advertisement.
Fig. 2 represents system module partition figure.
Fig. 3 is advertisement position carrier schematic diagram of the present invention.
Fig. 4 represents the page of waterfall stream, has the advertisement of the expression radom insertion page of advertisement printed words.
Fig. 5 is the process flow diagram of the inventive method.
Fig. 6 is a specific embodiment of pc client system.
Specific embodiments
Fig. 1 is used to present the schematic flow sheet that client 101 sends and accepts related network advertisement.Client comprises notebook computer, panel computer, and normally can show the electronic equipment of waterfall drift net page.Client 101 obtains presenting the instruction of web page contents 104 and sends request to server 105 from the operation of user, and web page contents 104 here should present so that waterfall is streamed.
Server 105 from client 101 accept request instruction and simultaneously send ad-request 107 to web advertisement database 106.Here the form that the ad-request 107 sent should provide with the respective owner of server and advertising database is transmitted.Web advertisement database 106 should find out satisfactory advertisement in the square attributes match mode of Fig. 3, and the web advertisement content 108 in selecting and associative operation value are returned to server 105.Advertising message 108 and self related web page contents 109 and display mode are returned to client 101 by server 105 simultaneously, and are showed with the form of Fig. 4 by client 101.
Fig. 2 represents that a kind of advertisement position carrier that uses inserts 110 web advertisement systems, and the backstage of system is divided into following several module: 111 advertisement position carrier discrimination module, 112 advertisement position property extracting module, 113 data demand modules and 114 throw in advertisement module.
Wherein, 111 advertisement position carrier discrimination module, for distinguishing the advertisement position carrier identifying and pick out on current web page according to advertisement position carrier; 112 advertisement position property extracting module, for going out advertisement position attributes all on current web page according to the described advertisement position carrier place page and user search tag extraction; 113 data demand modules, for encapsulating all advertisement position attributes extracted in a secondary data request, submit described request of data to backstage; 114 throw in advertisement module, for according to the disposable data returned in backstage, the advertisement position that the advertisement position carrier that advertisement position attribute is corresponding is located insert the web advertisement.
Fig. 3 shows advertisement position carrier schematic diagram of the present invention, and advertisement position carrier 201 is randomly dispersed on the waterfall stream page 301, each advertisement position carrier 201 have oneself attribute 202, attribute 202 have three different classes of.When the attribute of advertisement 303 can the attribute 202 of match advertisements position carrier, then can throw in advertisement to advertisement position carrier 201.
Fig. 4 is used to a specific embodiment of the display effect presenting the existing web advertisement of client table.Here client is appointed as PC end 101, is the PC possessing waterfall stream web page browsing function particularly.Here client should comprise but not only refer to move PC one.
In this embodiment, this client opens a webpage, and the content of this webpage arranges in waterfall stream mode 301.The picture that interface shows should be all the arrangement carrying out irregular size from top to bottom in the mode of waterfall flow graph sheet 302.The advertisement 303 that display needs display is inserted in position between random two pictures, and display position here should be uncertain, namely random on screen.And the number of advertisements of display is also uncertain.
Fig. 5 has showed the implementing procedure of the inventive method, is divided into following four parts: step 401, carries out classify for the web advertisement needing to issue and arranges according to character; Step 402, on the webpage that present streamed with waterfall, with certain frequency distribution advertisement position carrier, acquiescence random rates is 8 to 16; Step 403, according to the attribute of the tag extraction advertisement position carrier of user search; Step 404, files an application to background data base, throws in the advertisement be applicable to advertisement position carrier.
Fig. 6 is a specific embodiment of client.The part comprised in this system should comprise pc client 101, server 105 and advertising database 106.Pc client 101 obtains waterfall stream web page contents and sends request to server 105 from the operation of user.
Server 105 from client 101 accept request instruction and simultaneously send ad-request to web advertisement database 106.Web advertisement database 106 should find out satisfactory advertisement in the mode of Fig. 3, and the web advertisement content in selecting and associative operation value are returned to server 105.Advertising message and display mode are returned to pc client 101 by server 105 simultaneously, and are showed with the form of Fig. 4 by client 101.
Claims (10)
1., based on an advertisement rendering method for waterfall stream, described method comprises:
The web advertisement needing to issue is carried out classify according to character and arranged;
On the webpage that present streamed with waterfall, with certain frequency distribution advertisement position carrier;
According to the attribute of the tag extraction advertisement position carrier of user search;
File an application to background data base, in advertisement base, mate applicable advertisement and throw in advertisement position carrier.
2. the method for claim 1, the wherein said web advertisement refers to the valid business individual need of any enterprise, individual or tool on network by advertisement that certain form is issued.
3. the method for claim 1, the wherein said web advertisement can comprise any combination possessing in the carrier of information spreading function or several that can show on the electronic display screen such as word, image, audio frequency, video.
4., as the position of above-mentioned advertisement position carrier according to claim 1 distribution and interval can regulate, acquiescence random rates is 8 to 16.
5., as above-mentioned advertisement position carrier according to claim 1 has three attributes to be respectively field, sex and age are determined, towards different audiences according to place content of pages and user search label.
6. the attribute having oneself to set as above-mentioned every bar web advertisement according to claim 1, the attribute of the advertisement of issuing should be consistent with the attribute of advertisement position carrier, if both attributes also not exclusively conform to, then preferentially choose the advertisement position carrier that domain attribute is identical, otherwise random selecting advertisement.
7. the method for claim 1, after mating, if there is the advertisement exceeding quantitative requirement, then adopts the mode randomly drawed to carry out advertisement selection in advertisement base in the advertisement meeting coupling requirement.
8. as the repetitive sequence frequency of above-mentioned insertion of advertising according to claim 1 can control, can according to advertisement with the matching degree of advertisement position carrier or the different of advertising expenditure that are that bring regulate because of the different of position carrier.
9. the method for claim 1, the advertisement position carrier positions in the waterfall stream inserted during display advertisement and size should be random, but should with clear statement ad content for bottom line.
10. the present invention also comprises a kind of system using advertisement position carrier to insert web advertisement, comprises the backstage of system, is divided into following several module: advertisement position carrier discrimination module, advertisement position property extracting module, data demand module and input advertisement module;
Wherein, advertisement position carrier discrimination module, for distinguishing the advertisement position carrier identifying and pick out on current web page according to advertisement position carrier;
Advertisement position property extracting module, for going out advertisement position attributes all on current web page according to the described advertisement position carrier place page and user search tag extraction;
Data demand module, for encapsulating all advertisement position attributes extracted in a secondary data request, submits described request of data to backstage;
Throw in advertisement module, for according to the disposable data returned in backstage, the advertisement position that the advertisement position carrier that advertisement position attribute is corresponding is located inserts the web advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201310295409.6A CN104299148A (en) | 2013-07-15 | 2013-07-15 | System and method for publishing advertisements on waterfall-type webpage |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310295409.6A CN104299148A (en) | 2013-07-15 | 2013-07-15 | System and method for publishing advertisements on waterfall-type webpage |
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| CN104299148A true CN104299148A (en) | 2015-01-21 |
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| CN201310295409.6A Pending CN104299148A (en) | 2013-07-15 | 2013-07-15 | System and method for publishing advertisements on waterfall-type webpage |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106128467A (en) * | 2016-06-06 | 2016-11-16 | 北京云知声信息技术有限公司 | Method of speech processing and device |
| CN108027931A (en) * | 2015-09-29 | 2018-05-11 | Ｌｉｎｅ株式会社 | Information processor, control method and program |
| CN110971980A (en) * | 2018-09-30 | 2020-04-07 | 武汉斗鱼网络科技有限公司 | Advertisement display method, storage medium, equipment and system in live program |
| CN111263200A (en) * | 2020-01-16 | 2020-06-09 | 百途新媒体技术（北京）有限公司 | System and method for visually arranging infinite loading waterfall flow page |
| CN113347481A (en) * | 2021-06-01 | 2021-09-03 | 广州欢网科技有限责任公司 | Television end home page advertisement embedding method and system |
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| CN102637284A (en) * | 2012-02-07 | 2012-08-15 | 深圳市同洲视讯传媒有限公司 | Intelligent advertisement delivery system and method |
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| CN108027931A (en) * | 2015-09-29 | 2018-05-11 | Ｌｉｎｅ株式会社 | Information processor, control method and program |
| CN106128467A (en) * | 2016-06-06 | 2016-11-16 | 北京云知声信息技术有限公司 | Method of speech processing and device |
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