CN104244091B - A kind of advertisement pushing method and system - Google Patents
A kind of advertisement pushing method and system Download PDFInfo
- Publication number
- CN104244091B CN104244091B CN201410490167.0A CN201410490167A CN104244091B CN 104244091 B CN104244091 B CN 104244091B CN 201410490167 A CN201410490167 A CN 201410490167A CN 104244091 B CN104244091 B CN 104244091B
- Authority
- CN
- China
- Prior art keywords
- spectators
- advertisement
- type
- current
- plays
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Abstract
The present invention relates to a kind of advertisement pushing method and system, for this method when advertisement plays, monitoring plays in the setting range of the equipment of advertisement whether have spectators；If there are spectators in setting range, the type of Current ad is recorded；According to the type of record, the advertisement of same type is pushed to spectators.Whether present invention monitoring when advertisement is played has spectators' viewing to determine whether for spectators' advertisement interested in setting range, the type of Current ad is recorded if having, the advertisement of same type is pushed to spectators, it is thus personalized to push spectators for spectators and watch, advertisement interested, spectators are not required to switching TV program, avoid the problem that spectators operate and become more and cumbersome, convenience is brought to spectators, improves the usage experience of spectators.
Description
Technical field
The present invention relates to the communications field, more particularly to a kind of advertisement pushing method and system.
Background technology
With the popularization of DTV, Web TV, abundant TV programme bring very big enjoyment to the life of spectators, see
Many favorable ratings to TV programme are higher and higher.
But mostly TV programme centre or each TV programme can directly break for commercialsy, and increase in TV programme
Meanwhile also bring substantial amounts of advertisement.In substantial amounts of advertisement, some are that spectators are interested, and it is that spectators do not feel also to have many advertisements
Interest, the uninterested advertisement of spectators can allow spectators to dislike, at this moment spectators' often switching TV program, this allows for spectators behaviour
Work becomes more and cumbersome, brings very big inconvenience to spectators, reduces the usage experience of spectators.
The content of the invention
In view of this, it is necessary to the problem of making troubles for the uninterested advertisement of above-mentioned spectators to spectators, there is provided one
Kind advertisement pushing method and system.
A kind of advertisement sending method provided by the invention, includes the following steps：
S10：When advertisement plays, monitoring plays in the setting range of the equipment of advertisement whether have spectators；
S20：If there are spectators in setting range, the type of Current ad is recorded；
S30：According to the type of record, the advertisement of same type is pushed to spectators.
A kind of advertisement push system provided by the invention, including it is as follows：
Spectators' monitoring unit, when advertisement plays, monitoring plays in the setting range of the equipment of advertisement whether have spectators；
Type recording unit, if there is spectators in setting range, records the type of Current ad；
Advertisement pushing unit, according to the type of record, the advertisement of same type is pushed to spectators.
Whether advertisement pushing method and system of the present invention, monitored when advertisement plays has spectators' viewing in setting range
Determine whether spectators' advertisement interested, the type of Current ad is recorded if having, the advertisement of same type is pushed to spectators, this
Sample can be watched with regard to personalized for spectators push spectators, and advertisement interested, spectators are not required to switching TV program, avoid spectators from grasping
Work becomes the problem of more and cumbersome, brings convenience to spectators, improves the usage experience of spectators.
Brief description of the drawings
Fig. 1 is the flow chart of the advertisement sending method in one embodiment；
Fig. 2 is the structure chart of the advertisement push system in one embodiment.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, it is right
The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only to explain the present invention, not
For limiting the present invention.
Fig. 1 is the flow chart of the advertisement sending method in one embodiment, as shown in Figure 1, the advertisement sending method includes
Following steps：
S10：When advertisement plays, monitoring plays in the setting range of the equipment of advertisement whether have spectators.
When spectators watch TV programme, big city is playing TV Festival purpose equipment (such as television set, set-top box, electricity
Brain etc.) it is adapted in the range of viewing, such as three meters or so of the front of television set.If there is advertisement broadcasting at this time, spectators are to wide
Accuse interested, spectators can be in setting range and watch the advertisement, and otherwise spectators switching TV program or would generally leave
Do other things.Therefore in this embodiment, when advertisement plays, whether the setting range of playback equipment in have spectators, such as if monitoring
Fruit has spectators then to show spectators in viewing Current ad.
In further mode, step S10 is specially：Using infrared monitoring equipment, in the range of monitoring and setting whether
There are spectators.Even if in view of there are spectators in setting range, but may not have viewing advertisement, further, should
Step S10 further comprises：Using eyeball capturing technology, when advertisement plays, whether the eyeball for catching spectators is wide towards playing
The equipment of announcement, if direction, judgement has spectators to watch Current ad.
S20：If there are spectators in setting range, the type of Current ad is recorded.
According to monitoring, if having spectators in setting range when advertisement plays, illustrate spectators watch it is currently playing wide
Accuse, Current ad is spectators' advertisement interested, so when record Current ad type.According to the class of currently playing advertisement
Type, to be pushed to spectators.The type of advertisement defines when can be initially, can also be determined according to the content of advertisement, than
Such as move series advertisements, consumer goods advertisement, advertisement for alcoholic drinks etc..
In further mode, step S20 is specially：If there is spectators in setting range, interception Current ad
Video frame, the type of Current ad and record are determined according to the video frame of interception.
S30：According to the type of record, the advertisement of same type is pushed to spectators.
After the type of record Current ad, since the spectators can watch the advertisement of the type, pushed for the spectators same
The advertisement of type, is that spectators need to watch, advertisement interested, thus personalized to push spectators for spectators and watch, and is felt
The advertisement of interest, spectators are not required to switching TV program, avoid the problem that spectators operate and become more and cumbersome, bring to spectators and defecate very much
Profit, improves the usage experience of spectators.
Further, since when spectators lose interest in Current ad, meeting switching TV program, further to screen out spectators not
Advertisement interested, this method still further comprise：
S40：When advertisement plays, whether monitoring spectators have switching TV program, if so, then recording the class of Current ad
Type, the advertisement of same type is shielded.In this way, by the operation of spectators' switching TV program, whether spectators are obtained to working as to monitor
Preceding type advertisements are interested, so that the further screening shielding uninterested advertisement of spectators, further improve spectators uses body
Test.
Whether the advertisement sending method, monitored when advertisement plays has spectators' viewing to determine whether being in setting range
Spectators' advertisement interested, records the type of Current ad if having, and the advertisement of same type is pushed to spectators, thus personalized
Push spectators for spectators and can watch, advertisement interested, spectators are not required to switching TV program, avoid spectators from operating and become more and numerous
The problem of trivial, convenience is brought to spectators, improves the usage experience of spectators.
Meanwhile the present invention also provides a kind of advertisement push system.As shown in Fig. 2, the system includes：
Spectators' monitoring unit 100, when advertisement plays, monitoring plays in the setting range of the equipment of advertisement whether have sight
It is many.
When spectators watch TV programme, big city is playing TV Festival purpose equipment (such as television set, set-top box, electricity
Brain etc.) it is adapted in the range of viewing, such as three meters or so of the front of television set.If there is advertisement broadcasting at this time, spectators are to wide
Accuse interested, spectators can be in setting range and watch the advertisement, and otherwise spectators switching TV program or would generally leave
Do other things.Therefore in this embodiment, when advertisement plays, spectators' monitoring unit 100 monitors the setting range of playback equipment
Inside whether there are spectators, if spectators then show the spectators in viewing Current ad.
In further mode, whether spectators' monitoring unit 100 uses infrared monitoring equipment, have in the range of monitoring and setting
Spectators.Even if in view of there are spectators in setting range, but may not have viewing advertisement, further, spectators
Monitoring unit 100 uses eyeball capturing technology, and when advertisement plays, whether the eyeball for catching spectators setting towards broadcasting advertisement
Standby, if direction, judgement has spectators to watch Current ad.
Type recording unit 200, if there is spectators in setting range, records the type of Current ad.
According to monitoring, if having spectators in setting range when advertisement plays, illustrate spectators watch it is currently playing wide
Accuse, Current ad is spectators' advertisement interested, so when type recording unit 200 record Current ad type.According to work as
The type of the advertisement of preceding broadcasting, to be pushed to spectators.The type of advertisement defines when can be initially, can also be according to advertisement
Content is determined, for example moves series advertisements, consumer goods advertisement, advertisement for alcoholic drinks etc..
In further mode, if there is spectators in setting range, type recording unit 200 intercepts regarding for Current ad
Frequency frame, the type of Current ad and record are determined according to the video frame of interception.
Advertisement pushing unit 200, according to the type of record, the advertisement of same type is pushed to spectators.
After the type of record Current ad, since the spectators can watch the advertisement of the type, 200 pin of advertisement pushing unit
The spectators are pushed with the advertisement of same type, is that spectators need to watch, advertisement interested is thus personalized to be pushed for spectators
Spectators can watch, and advertisement interested, spectators are not required to switching TV program, avoid the problem that spectators operate and become more and cumbersome, give
Spectators bring convenience, improve the usage experience of spectators.
Further, since when spectators lose interest in Current ad, meeting switching TV program, further to screen out spectators not
Advertisement interested, the system still further comprise：
Advertisement screening unit 400, when advertisement plays, whether monitoring spectators have switching TV program, if so, then record is worked as
The type of preceding advertisement, the advertisement of same type is shielded.In this way, by the operation of spectators' switching TV program, seen to monitor to obtain
It is many whether interested in current type advertisement, so that the further screening shielding uninterested advertisement of spectators, further improves sight
Many usage experiences.
Whether the advertisement push system, monitored when advertisement plays has spectators' viewing to determine whether being in setting range
Spectators' advertisement interested, records the type of Current ad if having, and the advertisement of same type is pushed to spectators, thus personalized
Push spectators for spectators and can watch, advertisement interested, spectators are not required to switching TV program, avoid spectators from operating and become more and numerous
The problem of trivial, convenience is brought to spectators, improves the usage experience of spectators.
Whether advertisement pushing method and system of the present invention, monitored when advertisement plays has spectators' viewing in setting range
Determine whether spectators' advertisement interested, the type of Current ad is recorded if having, the advertisement of same type is pushed to spectators, this
Sample can be watched with regard to personalized for spectators push spectators, and advertisement interested, spectators are not required to switching TV program, avoid spectators from grasping
Work becomes the problem of more and cumbersome, brings convenience to spectators, improves the usage experience of spectators.
The foregoing is merely a prefered embodiment of the invention, is not intended to limit the invention, it is all the present invention spirit and
All any modification, equivalent and improvement made within principle etc., should all be included in the protection scope of the present invention.
Claims (4)
1. a kind of advertisement sending method, it is characterised in that include the following steps：
S10：When advertisement plays, using infrared monitoring equipment, monitoring plays in the setting range of the equipment of advertisement whether have sight
It is many；
S20：If there are spectators in setting range, the video frame of Current ad is intercepted, is determined according to the video frame of interception current
The type and record of advertisement；
S30：According to the type of record, the advertisement of same type is pushed to spectators；
S40：When advertisement plays, whether monitoring spectators have switching TV program, if so, the type of Current ad is then recorded, will
The advertisement shielding of same type.
2. advertisement sending method according to claim 1, it is characterised in that the step S10 is specially：Caught using eyeball
Catch technology, when advertisement plays, catch spectators eyeball whether towards play advertisement equipment, if direction, judgement have spectators
Watch Current ad.
3. a kind of advertisement push system, it is characterised in that including as follows：
Spectators' monitoring unit, when advertisement plays, using infrared monitoring equipment, monitoring is played in the setting range of the equipment of advertisement
Whether spectators are had；
Type recording unit, if there is spectators in setting range, intercept Current ad video frame, according to the video frame of interception come
Determine the type and record of Current ad；
Advertisement pushing unit, according to the type of record, the advertisement of same type is pushed to spectators；
Advertisement screening unit, when advertisement plays, whether monitoring spectators have switching TV program, if so, then recording Current ad
Type, the advertisement of same type is shielded.
4. advertisement push system according to claim 3, it is characterised in that spectators' monitoring unit is caught using eyeball
Technology, when advertisement plays, catch spectators eyeball whether towards play advertisement equipment, if direction, judgement have spectators' sight
See Current ad.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410490167.0A CN104244091B (en) | 2014-09-23 | 2014-09-23 | A kind of advertisement pushing method and system |
| PCT/CN2015/085708 WO2016045450A1 (en) | 2014-09-23 | 2015-07-31 | Advertisement pushing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410490167.0A CN104244091B (en) | 2014-09-23 | 2014-09-23 | A kind of advertisement pushing method and system |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104244091A CN104244091A (en) | 2014-12-24 |
| CN104244091B true CN104244091B (en) | 2018-05-01 |
Family
ID=52231295
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410490167.0A Expired - Fee Related CN104244091B (en) | 2014-09-23 | 2014-09-23 | A kind of advertisement pushing method and system |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN104244091B (en) |
| WO (1) | WO2016045450A1 (en) |
Families Citing this family (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104244091B (en) * | 2014-09-23 | 2018-05-01 | 深圳市九洲电器有限公司 | A kind of advertisement pushing method and system |
| CN104750387B (en) * | 2015-03-24 | 2019-06-25 | 联想(北京)有限公司 | A kind of information processing method and electronic equipment |
| CN107179958A (en) * | 2017-03-31 | 2017-09-19 | 北京奇艺世纪科技有限公司 | A kind of restorative procedure and device of advertisement putting failure |
| CN107770607A (en) * | 2017-10-30 | 2018-03-06 | 上海麦界信息技术有限公司 | A kind of business model based on traditional tv program interaction scheme |
| CN110324683B (en) * | 2018-03-31 | 2021-08-06 | 汉唐传媒股份有限公司 | Method for playing advertisement on digital signboard |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101114339A (en) * | 2007-07-17 | 2008-01-30 | 李东亚 | Visual medium audiences information feedback system and method thereof |
| CN101500137A (en) * | 2008-12-25 | 2009-08-05 | 上海全景数字技术有限公司 | Targeted advertisement publishing method, system for digital television and digital television terminal |
| CN101621636A (en) * | 2008-06-30 | 2010-01-06 | 北京大学 | Method and system for inserting and transforming advertisement sign based on visual attention module |
| CN102496341A (en) * | 2011-12-27 | 2012-06-13 | 杨建贵 | Multimedia advertisement system |
| CN102881239A (en) * | 2011-07-15 | 2013-01-16 | 鼎亿数码科技(上海)有限公司 | Advertisement playing system and method based on image identification |
| CN103310721A (en) * | 2012-03-16 | 2013-09-18 | 捷达世软件（深圳）有限公司 | Display device and method for regulating display contents of display device |
| CN103608831A (en) * | 2011-06-17 | 2014-02-26 | 微软公司 | Selection of advertisements via viewer feedback |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101459806A (en) * | 2009-01-08 | 2009-06-17 | 北京中星微电子有限公司 | System and method for video playing |
| CN102129644A (en) * | 2011-03-08 | 2011-07-20 | 北京理工大学 | Intelligent advertising system having functions of audience characteristic perception and counting |
| US20140129347A1 (en) * | 2012-11-05 | 2014-05-08 | Anantha Pradeep | Intelligent and informed advertisement creation |
| CN104244091B (en) * | 2014-09-23 | 2018-05-01 | 深圳市九洲电器有限公司 | A kind of advertisement pushing method and system |
-
2014
- 2014-09-23 CN CN201410490167.0A patent/CN104244091B/en not_active Expired - Fee Related
-
2015
- 2015-07-31 WO PCT/CN2015/085708 patent/WO2016045450A1/en active Application Filing
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101114339A (en) * | 2007-07-17 | 2008-01-30 | 李东亚 | Visual medium audiences information feedback system and method thereof |
| CN101621636A (en) * | 2008-06-30 | 2010-01-06 | 北京大学 | Method and system for inserting and transforming advertisement sign based on visual attention module |
| CN101500137A (en) * | 2008-12-25 | 2009-08-05 | 上海全景数字技术有限公司 | Targeted advertisement publishing method, system for digital television and digital television terminal |
| CN103608831A (en) * | 2011-06-17 | 2014-02-26 | 微软公司 | Selection of advertisements via viewer feedback |
| CN102881239A (en) * | 2011-07-15 | 2013-01-16 | 鼎亿数码科技(上海)有限公司 | Advertisement playing system and method based on image identification |
| CN102496341A (en) * | 2011-12-27 | 2012-06-13 | 杨建贵 | Multimedia advertisement system |
| CN103310721A (en) * | 2012-03-16 | 2013-09-18 | 捷达世软件（深圳）有限公司 | Display device and method for regulating display contents of display device |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104244091A (en) | 2014-12-24 |
| WO2016045450A1 (en) | 2016-03-31 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104244091B (en) | A kind of advertisement pushing method and system | |
| JP5914700B2 (en) | Program switching display control of audio-video rendering device | |
| US9380352B2 (en) | Method and system for playing set-top box startup advertisement, and set-top box | |
| US10063927B1 (en) | Systems and methods for providing summarized views of a media asset in a multi-window user interface | |
| US20110078572A1 (en) | Systems and methods for analyzing clickstream data | |
| US20110161999A1 (en) | Systems and methods for selectively obscuring portions of media content using a widget | |
| US20130174191A1 (en) | Systems and methods for incentivizing user interaction with promotional content on a secondary device | |
| CN104244066A (en) | Television program watching method and system | |
| CN104837034B (en) | A kind of information processing method, client and server | |
| CN103442262A (en) | User viewing behavior analysis method and system based on video programs on television terminal | |
| DE60203175T3 (en) | AUTOMATED ENTRY IN AN INTERACTIVE TV SYSTEM | |
| US9409081B2 (en) | Methods and systems for visually distinguishing objects appearing in a media asset | |
| US20160301953A1 (en) | Systems and methods for extracting data from audiovisual content | |
| US20230370662A1 (en) | Monitoring and Activity Reporting of Enhanced Media Content | |
| US20160306952A1 (en) | Systems and methods for providing automatic content recognition to verify affiliate programming | |
| DE112016004560T5 (en) | Gateway multi-view video stream processing for second screen content overlay | |
| CN104540018A (en) | Method and device for processing video abnormal playing data of network television | |
| CN108322787A (en) | Video stream distributing method, device and electronic equipment | |
| US20170324922A1 (en) | System and method for displaying multiple video streams based on a zapping pattern | |
| CN109218772A (en) | Smart television information-pushing method and device | |
| CN105847889B (en) | Advertisement in digital television recognition methods and system | |
| CN104581386B (en) | A kind of television program playing method and system | |
| KR20200100830A (en) | System and method for providing a storyline selection interface | |
| Foster et al. | PSB prominence in a converged media world | |
| JP5856636B2 (en) | Broadcast / communication cooperation service provision system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20180501 Termination date: 20180923 |