CN104185038A - Advertisement broadcast monitoring method and system and server - Google Patents
Advertisement broadcast monitoring method and system and server Download PDFInfo
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- CN104185038A CN104185038A CN201410062705.6A CN201410062705A CN104185038A CN 104185038 A CN104185038 A CN 104185038A CN 201410062705 A CN201410062705 A CN 201410062705A CN 104185038 A CN104185038 A CN 104185038A
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Abstract
An embodiment of the invention provides an advertisement broadcast monitoring method comprising an advertisement editing server determines a channel list to be monitored and edits and classifies advertisements of each channel to be monitored to obtain advertisement data obtained after editing; an advertisement arrangement server arranges the advertisement data obtained after editing and organizes advertisement broadcast lists of the channels to be monitored; an advertisement screening server screens the advertisement broadcast lists of the channels to be monitored and judges whether the advertisements in the advertisement broadcast lists break the rules, and if so, records the rule-breaking information; and an advertisement broadcast monitoring server inquires the advertisement broadcast lists of the channels to be monitored and the rule-breaking information and monitors the advertisements broadcasted by the channels to be monitored. The embodiment of the invention also provides a corresponding advertisement broadcast monitoring system and the advertisement screening server.
Description
Technical field
The present invention relates to video technique field, relate in particular to a kind of prison broadcasting method, system and server of advertisement.
Background technology
Television advertising is a kind of advertisement form via TV broadcast, is commonly used to publicize commodity, service, tissue, concept etc.Television advertising is developed to today, and its length (also has the advertisement magazine that reaches 10 minutes, and " advertisement of information type " that reach whole program time-interval, claims again TV shopping) from the several seconds within several minutes, all having.Product miscellaneous all can publicize via television advertising, from household cleaners, agricultural product, service, even to political activity, has.Because television advertising can promote the sale of product greatly, most of businessmans all can adopt this publicity approach.
Because commercial advertisement relates to various aspects, some advertisements that relate to gambling or harmful to human or Teenage psychology health mix wherein unavoidably, such as advertisement for alcoholic drinks should be forbidden in children channel broadcasting etc.In addition, public service ads makes it can not be out in the cold owing to advocating the importance of positive energy.Therefore, must there be the monitoring means of science to carry out effective Management Television advertisement, control the broadcasting number of commercial advertisement, duration, the broadcasting of time period and scope and attention public service ads, but mostly the monitoring means that adopt are at present by manually monitoring, efficiency is low, and monitoring effect is poor.
Summary of the invention
The embodiment of the present invention provides a kind of prison broadcasting method, system and server of advertisement, and in order to solve, the advertisement broadcasting monitoring efficiency existing in prior art is low, the problem of weak effect.
On the one hand, the embodiment of the present invention provides a kind of prison broadcasting method of advertisement, comprising:
Advertisement editing server is determined channel list to be monitored, the advertisement of each channel to be monitored is edited and is classified, the ad data after being edited;
The ad data of advertisement editing server after to described editor carries out layout, organizes the advertisement broadcasting list of described channel to be monitored;
Advertisement screening server screens the advertisement broadcasting list of described channel to be monitored, whether in violation of rules and regulations to judge advertisement in described advertisement broadcasting list, if find in violation of rules and regulations, and record information in violation of rules and regulations;
Advertisement prison is broadcast advertisement broadcasting list and the described violation information of channel to be monitored described in server lookup, and the advertisement that described channel to be monitored is broadcasted is monitored.
On the other hand, the embodiment of the present invention provides a kind of prison broadcast system of advertisement, comprising: advertisement editing server, advertisement editing server, advertisement screening server and advertisement prison are broadcast server;
Described advertisement editing server, for determining channel list to be monitored, is edited and classifies the advertisement of each channel to be monitored, the ad data after being edited;
Described advertisement editing server, for the ad data after described editor is carried out to layout, is organized the advertisement broadcasting list of described channel to be monitored;
Described advertisement screening server is for screening the advertisement broadcasting list of described channel to be monitored, whether in violation of rules and regulations to judge advertisement in described advertisement broadcasting list, if find in violation of rules and regulations, and record information in violation of rules and regulations;
Described advertisement prison is broadcast server for inquiring about advertisement broadcasting list and the described violation information of described channel to be monitored, and the advertisement that described channel to be monitored is broadcasted is monitored.
On the other hand, the embodiment of the present invention provides a kind of advertisement screening server, comprising:
Receiving element, the advertisement broadcasting list sending for receiving advertisement editing server;
Judging unit, for described advertisement broadcasting list is screened, judges whether in violation of rules and regulations advertisement in described advertisement broadcasting list;
Record cell, if find information in violation of rules and regulations for described judging unit, records described violation information;
Transmitting element, broadcasts server for sending described violation information to advertisement prison.
Use prison broadcasting method, system and the server of the disclosed advertisement of the embodiment of the present invention, using broadcast advertisement channel as monitoring object, obtain the advertisement broadcasting list of each channel, so that the advertisement in broadcasting list is monitored, in violation of rules and regulations whether judgement advertisement wherein, to the violation advertisement of finding, can make the record of clear and definite.Only need manpower seldom can complete monitoring, when improving monitoring efficiency, also can greatly improve the effect of monitoring.
Accompanying drawing explanation
It shown in Fig. 1, is the prison broadcasting method schematic diagram of the advertisement that provides of the embodiment of the present invention;
Shown in Fig. 2, be that the signaling process figure of broadcasting method is supervised in the advertisement that the embodiment of the present invention provides;
It shown in Fig. 3, is the structural representation of the advertisement prison broadcast system that provides of the embodiment of the present invention;
It shown in Fig. 4, is the structural representation of the advertisement screening server that provides of the embodiment of the present invention.
Embodiment
In embodiments of the present invention, using the channel of broadcast advertisement as the object of monitoring, obtain the advertisement broadcasting list of each channel, so that the advertisement in broadcasting list is monitored, whether in violation of rules and regulations judgement advertisement wherein, to the violation advertisement of finding, can make the record of clear and definite.Only need manpower seldom can complete monitoring, when improving monitoring efficiency, also can greatly improve the effect of monitoring.
Below describe the prison broadcasting method of the advertisement that the embodiment of the present invention provides in detail.
The prison broadcasting method schematic diagram that Figure 1 shows that the advertisement that one embodiment of the invention provides, according to this figure, describes each step in detail as follows:
Step 101, advertisement editing server are determined channel list to be monitored, the advertisement of each channel to be monitored are edited and are classified, the ad data after being edited;
Wherein, described advertisement editing server is edited and classifies the advertisement of described each channel to be monitored, comprising:
The character of the advertisement of described each channel to be monitored of described advertisement editing server judgement, carries out labeling to the advertisement of described each channel to be monitored.
The character of the advertisement of described each channel to be monitored of described advertisement editing server judgement, carries out labeling to the advertisement of described each channel to be monitored, comprising:
According to the object of broadcast advertisement, whether be profit, described AD tagged be public good or business; Or
According to the type of commercial advertisement, described commercial advertisement is labeled as to drinks; Or
According to advertisement, whether be applicable to children and watch, described AD tagged be children or adult.
Step 102, the advertisement editing server ad data after to described editor carries out layout, organizes the advertisement broadcasting list of described channel to be monitored;
The ad data of described advertisement editing server after to described editor carries out layout, comprising:
Described advertisement editing server, according to the character of the classification of the advertisement of described channel to be monitored, described channel to be monitored and different periods, determines that each channel to be monitored is in broadcasting number and the playing duration of the advertisement of every type of each period.
Wherein, described advertisement editing server can regularly carry out layout to the ad data after described editor.
Step 103, advertisement screening server screens the advertisement broadcasting list of described channel to be monitored, whether in violation of rules and regulations to judge advertisement in described advertisement broadcasting list, if find in violation of rules and regulations, and record information in violation of rules and regulations;
Described advertisement screening server judges that whether in violation of rules and regulations advertisement in described advertisement broadcasting list, comprising:
Described advertisement screening server judges according to relevant regulations whether the advertisement in described advertisement broadcasting list has violated relevant regulations.For example, judge advertisement whether in violation of rules and regulations according to being the regulation that General Bureau of Radio, Film and Television's the 61st command or other standard advertisements are broadcasted.
Described advertisement screening server record is information in violation of rules and regulations, comprising:
Record advertised name in violation of rules and regulations, channel and the described violation advertisement reason in violation of rules and regulations that described violation advertisement is play.
Step 104, advertisement prison is broadcast advertisement broadcasting list and the described violation information of channel to be monitored described in server lookup, and the advertisement that described channel to be monitored is broadcasted is monitored.
Wherein, advertisement prison is broadcast advertisement broadcasting list and the described violation information of channel to be monitored described in server lookup, and the advertisement that described channel to be monitored is broadcasted is monitored, and comprising:
Described advertisement prison is broadcast server according to the advertisement broadcasting list of described channel to be monitored, monitors the broadcasting period of different types of advertisement and plays number; And
According to whether having play advertisement in violation of rules and regulations in channel to be monitored described in described violation information monitoring.
Use the prison broadcasting method of the disclosed advertisement of the embodiment of the present invention, using broadcast advertisement channel as monitoring object, obtain the advertisement broadcasting list of each channel, so that the advertisement in broadcasting list is monitored, in violation of rules and regulations whether judgement advertisement wherein, to the violation advertisement of finding, can make the record of clear and definite.Only need manpower seldom can complete monitoring, when improving monitoring efficiency, also can greatly improve the effect of monitoring.
Figure 2 shows that the signaling process figure of the advertisement prison broadcasting method that one embodiment of the invention provides.According to this figure, each step is described in detail in detail as follows:
Step 201, advertisement editing server are determined channel list to be monitored, the advertisement of each channel to be monitored are edited and are classified, the ad data after being edited;
Step 202, advertisement editing service phase send to advertisement editing server the ad data after editor;
Step 203, the advertisement editing server ad data after to described editor carries out layout, organizes the advertisement broadcasting list of described channel to be monitored;
Step 204, advertisement editing server send to advertisement screening server by advertisement broadcasting list;
Step 205, advertisement screening server screens the advertisement broadcasting list of described channel to be monitored, whether in violation of rules and regulations to judge advertisement in described advertisement broadcasting list, if find in violation of rules and regulations, and record information in violation of rules and regulations;
Step 206, advertisement screening server send to advertisement prison by the violation information of advertisement broadcasting list and record and broadcast server;
Step 207, advertisement prison is broadcast advertisement broadcasting list and the described violation information of channel to be monitored described in server lookup, and the advertisement that described channel to be monitored is broadcasted is monitored.
Step 201,203 in the present embodiment, 205 and 207 identical with the step 101-104 in a upper embodiment, thereby the detailed content of these steps do not repeat in this embodiment, related content can be referring to a upper embodiment.
Use the prison broadcasting method of the disclosed advertisement of the embodiment of the present invention, using broadcast advertisement channel as monitoring object, obtain the advertisement broadcasting list of each channel, so that the advertisement in broadcasting list is monitored, in violation of rules and regulations whether judgement advertisement wherein, to the violation advertisement of finding, can make the record of clear and definite.Only need manpower seldom can complete monitoring, when improving monitoring efficiency, also can greatly improve the effect of monitoring.
The prison broadcast system of a kind of advertisement of following discloses, in order to carry out the prison broadcasting method of the disclosed advertisement of previous embodiment.Figure 3 shows that the structural representation of the disclosed advertisement prison of one embodiment of the invention broadcast system.According to this figure, introduce this advertisement prison broadcast system as follows:
The disclosed advertisement prison of the present embodiment broadcast system comprises that server 303 is screened in advertisement editing server 301, advertisement editing server 302, advertisement and advertisement prison is broadcast server 304.
Wherein, advertisement editing server 301, for determining channel list to be monitored, is edited and classifies the advertisement of each channel to be monitored, the ad data after being edited;
Described advertisement editing server, for the advertisement of described each channel to be monitored is edited and classified, comprising:
The character of the advertisement of described each channel to be monitored of described advertisement editing server judgement, carries out labeling to the advertisement of described each channel to be monitored.
Advertisement editing server 302 carries out layout for the ad data to after described editor, organizes the advertisement broadcasting list of described channel to be monitored;
Described advertisement editing server, for the ad data after described editor is carried out to layout, comprising:
Described advertisement editing server, according to the character of the classification of the advertisement of described channel to be monitored, described channel to be monitored and different periods, determines that each channel to be monitored is in broadcasting number and the playing duration of the advertisement of every type of each period.
Described advertisement editing server can also regularly carry out layout to the ad data after described editor.
Advertisement screening server 303 screens for the advertisement broadcasting list to described channel to be monitored, whether in violation of rules and regulations to judge advertisement in described advertisement broadcasting list, if find in violation of rules and regulations, and record information in violation of rules and regulations;
For the advertisement that judges described advertisement broadcasting list in violation of rules and regulations whether described advertisement screening server, comprising:
Described advertisement screening server judges according to relevant regulations whether the advertisement in described advertisement broadcasting list has violated relevant regulations.
Advertisement prison is broadcast server 304 for inquiring about advertisement broadcasting list and the described violation information of described channel to be monitored, and the advertisement that described channel to be monitored is broadcasted is monitored.
Described advertisement prison is broadcast advertisement broadcasting list and the described violation information of channel to be monitored described in server lookup, and the advertisement that described channel to be monitored is broadcasted is monitored, and comprising:
Described advertisement prison is broadcast server according to the advertisement broadcasting list of described channel to be monitored, monitors the broadcasting period of different types of advertisement and plays number; And
According to whether having play advertisement in violation of rules and regulations in channel to be monitored described in described violation information monitoring.
Use the prison broadcast system of the disclosed advertisement of the embodiment of the present invention, using broadcast advertisement channel as monitoring object, obtain the advertisement broadcasting list of each channel, so that the advertisement in broadcasting list is monitored, in violation of rules and regulations whether judgement advertisement wherein, to the violation advertisement of finding, can make the record of clear and definite.Only need manpower seldom can complete monitoring, when improving monitoring efficiency, also can greatly improve the effect of monitoring.
Figure 4 shows that the structural representation of the advertisement screening server that one embodiment of the invention provides.According to this figure, each part of introducing advertisement screening server is as follows:
Receiving element 401, the advertisement broadcasting list sending for receiving advertisement editing server;
Judging unit 402, for described advertisement broadcasting list is screened, judges whether in violation of rules and regulations advertisement in described advertisement broadcasting list;
Wherein, described judging unit 402 judges that whether in violation of rules and regulations advertisement in described advertisement broadcasting list, comprising:
According to relevant regulations, judge whether the advertisement in described advertisement broadcasting list has violated relevant regulations.
Record cell 403, if find information in violation of rules and regulations for described judging unit, records described violation information;
Wherein, described record cell 403 records described violation information, comprising:
Record advertised name in violation of rules and regulations, channel and the described violation advertisement reason in violation of rules and regulations that described violation advertisement is play.
Transmitting element 404, broadcasts server for sending described violation information to advertisement prison.
Use the disclosed advertisement screening of embodiment of the present invention server, using broadcast advertisement channel as monitoring object, obtain the advertisement broadcasting list of each channel, so that the advertisement in broadcasting list is monitored, in violation of rules and regulations whether judgement advertisement wherein, to the violation advertisement of finding, can make the record of clear and definite.Only need manpower seldom can complete monitoring, when improving monitoring efficiency, also can greatly improve the effect of monitoring.
One of ordinary skill in the art will appreciate that: all or part of step that realizes said method embodiment can complete by the relevant hardware of program command, aforesaid program can be stored in read/write memory medium, this program, when carrying out, is carried out the step that comprises said method embodiment; And aforesaid storage medium comprises: various media that can be program code stored such as ROM, RAM, magnetic disc, CD, network node, schedulers.
Finally it should be noted that: these are only the preferred embodiments of the present invention, be not limited to the present invention, although the present invention is had been described in detail with reference to previous embodiment, for a person skilled in the art, its technical scheme that still can record aforementioned each embodiment is modified, or part technical characterictic is wherein equal to replacement.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (17)
1. a prison broadcasting method for advertisement, is characterized in that, comprising:
Advertisement editing server is determined channel list to be monitored, the advertisement of each channel to be monitored is edited and is classified, the ad data after being edited;
The ad data of advertisement editing server after to described editor carries out layout, organizes the advertisement broadcasting list of described channel to be monitored;
Advertisement screening server screens the advertisement broadcasting list of described channel to be monitored, whether in violation of rules and regulations to judge advertisement in described advertisement broadcasting list, if find in violation of rules and regulations, and record information in violation of rules and regulations;
Advertisement prison is broadcast advertisement broadcasting list and the described violation information of channel to be monitored described in server lookup, and the advertisement that described channel to be monitored is broadcasted is monitored.
2. method according to claim 1, is characterized in that, described advertisement editing server is edited and classifies the advertisement of described each channel to be monitored, comprising:
The character of the advertisement of described each channel to be monitored of described advertisement editing server judgement, carries out labeling to the advertisement of described each channel to be monitored.
3. method according to claim 2, is characterized in that, the character of the advertisement of described each channel to be monitored of described advertisement editing server judgement, carries out labeling to the advertisement of described each channel to be monitored, comprising:
According to the object of broadcast advertisement, whether be profit, described AD tagged be public good or business; Or
According to the type of commercial advertisement, described commercial advertisement is labeled as to drinks; Or
According to advertisement, whether be applicable to children and watch, described AD tagged be children or adult.
4. method according to claim 1, is characterized in that, the ad data of described advertisement editing server after to described editor carries out layout, comprising:
Described advertisement editing server, according to the character of the classification of the advertisement of described channel to be monitored, described channel to be monitored and different periods, determines that each channel to be monitored is in broadcasting number and the playing duration of the advertisement of every type of each period.
5. method according to claim 4, is characterized in that, described advertisement editing server regularly carries out layout to the ad data after described editor.
6. method according to claim 1, is characterized in that, described advertisement screening server judges that whether in violation of rules and regulations advertisement in described advertisement broadcasting list, comprising:
Described advertisement screening server judges according to relevant regulations whether the advertisement in described advertisement broadcasting list has violated relevant regulations.
7. method according to claim 6, is characterized in that, described advertisement screening server record is information in violation of rules and regulations, comprising:
Record advertised name in violation of rules and regulations, channel and the described violation advertisement reason in violation of rules and regulations that described violation advertisement is play.
8. method according to claim 4, is characterized in that, advertisement prison is broadcast advertisement broadcasting list and the described violation information of channel to be monitored described in server lookup, and the advertisement that described channel to be monitored is broadcasted is monitored, and comprising:
Described advertisement prison is broadcast server according to the advertisement broadcasting list of described channel to be monitored, monitors the broadcasting period of different types of advertisement and plays number; And
According to whether having play advertisement in violation of rules and regulations in channel to be monitored described in described violation information monitoring.
9. a prison broadcast system for advertisement, is characterized in that, comprises that server is screened in advertisement editing server, advertisement editing server, advertisement and advertisement prison is broadcast server;
Described advertisement editing server, for determining channel list to be monitored, is edited and classifies the advertisement of each channel to be monitored, the ad data after being edited;
Described advertisement editing server, for the ad data after described editor is carried out to layout, is organized the advertisement broadcasting list of described channel to be monitored;
Described advertisement screening server is for screening the advertisement broadcasting list of described channel to be monitored, whether in violation of rules and regulations to judge advertisement in described advertisement broadcasting list, if find in violation of rules and regulations, and record information in violation of rules and regulations;
Described advertisement prison is broadcast server for inquiring about advertisement broadcasting list and the described violation information of described channel to be monitored, and the advertisement that described channel to be monitored is broadcasted is monitored.
10. system according to claim 9, is characterized in that, described advertisement editing server, for the advertisement of described each channel to be monitored is edited and classified, comprising:
The character of the advertisement of described each channel to be monitored of described advertisement editing server judgement, carries out labeling to the advertisement of described each channel to be monitored.
11. systems according to claim 9, is characterized in that, described advertisement editing server, for the ad data after described editor is carried out to layout, comprising:
Described advertisement editing server, according to the character of the classification of the advertisement of described channel to be monitored, described channel to be monitored and different periods, determines that each channel to be monitored is in broadcasting number and the playing duration of the advertisement of every type of each period.
12. systems according to claim 11, is characterized in that, described advertisement editing server regularly carries out layout to the ad data after described editor.
13. systems according to claim 9, is characterized in that, for the advertisement that judges described advertisement broadcasting list in violation of rules and regulations whether described advertisement screening server, comprising:
Described advertisement screening server judges according to relevant regulations whether the advertisement in described advertisement broadcasting list has violated relevant regulations.
14. systems according to claim 11, is characterized in that, described advertisement prison is broadcast advertisement broadcasting list and the described violation information of channel to be monitored described in server lookup, and the advertisement that described channel to be monitored is broadcasted is monitored, and comprising:
Described advertisement prison is broadcast server according to the advertisement broadcasting list of described channel to be monitored, monitors the broadcasting period of different types of advertisement and plays number; And
According to whether having play advertisement in violation of rules and regulations in channel to be monitored described in described violation information monitoring.
15. 1 kinds of advertisement screening servers, is characterized in that, comprising:
Receiving element, the advertisement broadcasting list sending for receiving advertisement editing server;
Judging unit, for described advertisement broadcasting list is screened, judges whether in violation of rules and regulations advertisement in described advertisement broadcasting list;
Record cell, if find information in violation of rules and regulations for described judging unit, records described violation information;
Transmitting element, broadcasts server for sending described violation information to advertisement prison.
16. advertisements according to claim 15 screening servers, is characterized in that, described judging unit judges that whether in violation of rules and regulations advertisement in described advertisement broadcasting list, comprising:
According to relevant regulations, judge whether the advertisement in described advertisement broadcasting list has violated relevant regulations.
17. according to the advertisement screening server described in claim 15 or 16, it is characterized in that, information in violation of rules and regulations described in described recording unit records, comprising:
Record advertised name in violation of rules and regulations, channel and the described violation advertisement reason in violation of rules and regulations that described violation advertisement is play.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201410062705.6A CN104185038B (en) | 2014-02-24 | 2014-02-24 | A kind of prison broadcasting method of advertisement, system and server |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410062705.6A CN104185038B (en) | 2014-02-24 | 2014-02-24 | A kind of prison broadcasting method of advertisement, system and server |
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| CN104185038A true CN104185038A (en) | 2014-12-03 |
| CN104185038B CN104185038B (en) | 2017-05-31 |
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| CN108320190A (en) * | 2018-03-05 | 2018-07-24 | 北京电广聪信息技术有限公司 | A kind of audio collecting system and method |
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| CN112184328A (en) * | 2020-10-14 | 2021-01-05 | 广州欢网科技有限责任公司 | Advertisement monitoring and broadcasting system, method and server |
| CN114266597A (en) * | 2021-12-22 | 2022-04-01 | 深圳市维卓数字营销有限公司 | Illegal advertising information processing method |
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| CN114266597A (en) * | 2021-12-22 | 2022-04-01 | 深圳市维卓数字营销有限公司 | Illegal advertising information processing method |
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| CN104185038B (en) | 2017-05-31 |
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Denomination of invention: A method, system and server for advertising monitoring Effective date of registration: 20210104 Granted publication date: 20170531 Pledgee: Inner Mongolia Huipu Energy Co.,Ltd. Pledgor: WUXI TVMINING MEDIA SCIENCE & TECHNOLOGY Co.,Ltd. Registration number: Y2020990001517 |
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