CN104090980A - Information pushing method and system - Google Patents
Information pushing method and system Download PDFInfo
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- CN104090980A CN104090980A CN201410354309.0A CN201410354309A CN104090980A CN 104090980 A CN104090980 A CN 104090980A CN 201410354309 A CN201410354309 A CN 201410354309A CN 104090980 A CN104090980 A CN 104090980A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
Abstract
The invention discloses an information pushing method and system. A data service unit receives geographic position information sent regularly by mobile phone client-sides and carrying the geographic positions of client-side identifiers; a database unit is searched for the division region where the geographic position information is located; if it is judged that the client-sides are located in the same region in pre-set cumulative time, the database unit is searched, and the number of the client-sides in the region in a pre-set time period is determined; a data analysis unit searches the database unit to obtain the sum of all client-sides in each of a plurality of pre-set regions in the pre-set time period; the type attribute corresponding to each region with the sum larger than a first threshold is matched with resource information, corresponding to the type attribute, in the database unit, and information needed to be pushed is formed and stored into the database unit; a data pushing unit pushes the information to the corresponding client-sides regularly. By means of the information pushing method and system, the information can be pushed in a targeted mode according to the needs of users.
Description
Technical field
The present invention relates to market demand technical field, particularly a kind of message push method and system.
Background technology
There is now increasing people using smart mobile phone to surf the Net, chat, see information, shopping etc., but existing cell phone system just pushes information to user, but the information pushing not necessarily can contain required content in a region accurately, so just cannot push the information that meets user's request to cellphone subscriber.
Summary of the invention
The object of the present invention is to provide a kind of message push method and system, can push targetedly information according to user's request.
For achieving the above object, the invention provides a kind of message push method, the method comprises:
DSU receives the geographical location information of the geographic location that carries self client identification of cell-phone customer terminal timed sending; Inquire about the zoning at this geographical location information place to Database Unit; Judge this client in predetermined accumulated time in the same area, data query library unit, determines this client counting within a predetermined period of time in this region;
Data analysis unit data query library unit, obtains each region in predetermined multiple regions, in described predetermined amount of time the counting of all clients and; To count and be greater than the corresponding type attribute in each region of first threshold, the resource information corresponding with the type attribute in matched data library unit, the information that forms required propelling movement is saved in Database Unit, and the described information pushing that needs comprises: for counting be greater than the resource information that in each region of first threshold, all client push and this area type match;
Data-pushing unit is according to the described information that needs propelling movement, and timing is by extremely corresponding message push client.
For achieving the above object, the present invention also provides a kind of message push system, and this system comprises:
DSU, for receiving the geographical location information of the geographic location that carries self client identification of cell-phone customer terminal timed sending; Inquire about the zoning at this geographical location information place to Database Unit; Judge this client in predetermined accumulated time in the same area, data query library unit, determines this client counting within a predetermined period of time in this region;
Data analysis unit, for data query library unit, obtains each region in predetermined multiple regions, in described predetermined amount of time the counting of all clients and; To count and be greater than the corresponding type attribute in each region of first threshold, the resource information corresponding with the type attribute in matched data library unit, the information that forms required propelling movement is saved in Database Unit, and the described information pushing that needs comprises: for counting be greater than the resource information that in each region of first threshold, all client push and this area type match;
Data-pushing unit, for according to the described information that pushes of needing, timing by message push to corresponding client.
In sum, the message push method that the embodiment of the present invention provides and system, by the geographical location information of client being carried out to valid data storage in Database Unit, then the data analysis to Database Unit according to data analysis unit, form the information for each user's the required propelling movement of demand, thereby can push targetedly the clicking rate and the rate that places an order that improve user's the information such as shopping, advertisement as merchandise news, sales promotion information, store information etc.Can get ready the goods targetedly etc. to the warehouse in a region targetedly, reduce the backlog of commodity stocks etc.Compared with prior art, the effective information that client arrives is more more, has greatly improved user's experience.
Brief description of the drawings
Fig. 1 is the schematic flow sheet of embodiment of the present invention message push method.
Fig. 2 is the structural representation that is applied to the message push system of said method in the specific embodiment of the invention.
Embodiment
For making object of the present invention, technical scheme and advantage clearer, referring to the accompanying drawing embodiment that develops simultaneously, scheme of the present invention is described in further detail.
For the information that client is received is more effective, the embodiment of the present invention provides a kind of message push method, and as shown in Figure 1, the method comprises its schematic flow sheet:
Step 11, DSU receive the geographical location information of the geographic location that carries self client identification of cell-phone customer terminal timed sending; Inquire about the zoning at this geographical location information place to Database Unit; Judge this client in predetermined accumulated time in the same area, data query library unit, determines this client counting within a predetermined period of time in this region.
Concrete, DSU data query library unit determines that in this region, this client method of counting within a predetermined period of time comprises:
If DSU does not inquire in Database Unit, this client is the counting in predetermined amount of time in this region, in Database Unit, increase a record, this record comprises this client identification, gate time, this client region, and value is set to 1 count area;
If DSU inquires this client counting within a predetermined period of time in this region, the count word segment value in record is added to 1.
Step 12, data analysis unit data query library unit, obtain each region in predetermined multiple regions, in described predetermined amount of time the counting of all clients and; To count and be greater than the corresponding type attribute in each region of first threshold, the resource information corresponding with the type attribute in matched data library unit, the information that forms required propelling movement is saved in Database Unit, and the described information pushing that needs comprises: for counting be greater than the resource information that in each region of first threshold, all client push and this area type match.
Step 13, data-pushing unit are according to the described information that needs propelling movement, and timing is by extremely corresponding message push client.
Wherein, geography information statistic unit is divided region in advance, and is the corresponding type attribute of each Region Matching, stores in Database Unit.Certainly, how to accomplish being accurately the corresponding type attribute of each Region Matching, need to artificially collect in data and logging data library unit, the data of collection judge that user's behavior is more accurate more in detail, and then are that the corresponding type attribute of each Region Matching is more accurate.
Rm-cell is processed resource information in advance, for each class resource information stores in Database Unit after mating corresponding type attribute.
Based on same inventive concept, the present invention also proposes a kind of message push system, and referring to Fig. 2, Fig. 2 is the structural representation that is applied to the message push system of said method in the specific embodiment of the invention, and this system comprises:
DSU 201, for receiving the geographical location information of the geographic location that carries self client identification of cell-phone customer terminal timed sending; To the zoning at Database Unit 200 these geographical location information places of inquiry; Judge this client in predetermined accumulated time in the same area, data query library unit 200, determines this client counting within a predetermined period of time in this region;
Data analysis unit 202, for data query library unit 200, obtains each region in predetermined multiple regions, in described predetermined amount of time the counting of all clients and; To count and be greater than the corresponding type attribute in each region of first threshold, the resource information corresponding with the type attribute in matched data library unit 200, the information that forms required propelling movement is saved in Database Unit 200, and the described information pushing that needs comprises: for counting be greater than the resource information that in each region of first threshold, all client push and this area type match;
Data-pushing unit 203, for according to the described information that pushes of needing, timing by message push to corresponding client.
Further, this system further comprises:
Geography information statistic unit 204, in advance region being divided, and is the corresponding type attribute of each Region Matching, stores in Database Unit 200.
Further, this system further comprises:
Rm-cell 205, in advance resource information being processed, for each class resource information stores in Database Unit 200 after mating corresponding type attribute.
Described DSU 201 further comprises:
Record management subelement 2011, if do not inquire Database Unit for DSU, this client is the counting in predetermined amount of time in this region, in Database Unit 200, increase a record, this record comprises this client identification, gate time, this client region, and value is set to 1 count area;
If DSU inquires this client counting within a predetermined period of time in this region, the count word segment value in record is added to 1.
For clearly demonstrating the present invention, to enumerate concrete scene below method and system of the present invention are elaborated, whole operation flow is as follows:
First, it is a co-ordinate position information that cell-phone customer terminal sends to the geographical location information of DSU, needs geography information statistic unit to divide region, and client moves in certain coordinate range, is all equivalent in the same area.Suppose that in the present embodiment, geography information statistic unit, taking a certain coordinate as initial point, is divided into 100 regions.The coordinate range of first area is scope 1; The coordinate range of second area is scope 2; The coordinate range in the 3rd region is scope 3; Four-range coordinate range is scope 4; By that analogy, the coordinate range in the 100th region is scope 100.
Meanwhile, according to the building in each region, or the attribute such as retail shop, be the corresponding type attribute of each Region Matching, by analyzing, in the present embodiment, in first area, school is more, and the type attribute mating in first area is school; In second area, mother and baby's class shop is more, and the type attribute mating in second area is mother and baby shop; The 3rd sport category shop in region is more, and the type attribute mating in the 3rd region is physical culture shop; By that analogy, do not repeat them here.
According to foregoing description, in Database Unit, form table 1 by geography information statistic unit:
| Zone name | Coordinate range | Type attribute |
| First area | Scope 1 | School |
| Second area | Scope 2 | Mother and baby shop |
| The 3rd region | Scope 3 | Physical culture shop |
| … | … | … |
Table 1
Secondly, resource information of the present invention, may be commercial promotions information, shop favor information, or purchase by group information etc.Taking commercial promotions information as example, in the embodiment of the present invention, rm-cell is safeguarded all kinds of commodity, in Database Unit, deposit in types of schools corresponding commodity of attribute as pencil, rubber, ruler etc., and the mark whether these commodity being pushed according to the requirement of each commodity businessman.Push 1 commodity, hypothesis has 3 with the corresponding commodity of types of schools's attribute at every turn in the present embodiment, only 1 commodity is wherein pushed to mark at every turn.In Database Unit, form as shown in table 2 by rm-cell:
Table 2
In table 2, in trade name corresponding to school, pencil is carried out to propelling movement mark " Δ "; In trade name corresponding to mother and baby shop, milk powder is carried out to propelling movement mark " Δ ".
Cell-phone customer terminal timing sends the geographical location information of the geographic location that carries self client identification to DSU, suppose that in the present embodiment, client is all within every 10 seconds, to send the geographical position coordinates (X that carries self MAC address to DSU, Y), DSU often receives the geographical position coordinates of a client transmission, just inquire about in this which coordinate range of geographical position coordinates place to table 1, thereby determine this geographical position coordinates is under which region.
Suppose client 1 (MAC1) in predetermined accumulated time 10 minutes 5 times all in first area, it is for 5 times wherein the threshold value that DSU is set, illustrate that client 1 accesses the number of times of first area in 10 minutes and reach threshold value in predetermined accumulated time, data query library unit, determines this client 1 counting within a predetermined period of time in first area.
Here have two kinds of possibilities, or do not inquire in Database Unit, this client is the counting in predetermined amount of time in this region, or inquires this client counting within a predetermined period of time in this region,
If do not inquired in Database Unit, this client is the counting in predetermined amount of time in this region, in the table 3 of Database Unit, increases a record, as shown in table 3:
| Client identification | Gate time | Client region | Count area |
| MAC1 | 9: 8: 5 on the 7th July in 2014 | First area | 1 |
Table 3
Wherein, gate time represents to add the time of this record in table 3.
If inquire this client counting within a predetermined period of time in this region, that is to say, if DSU has inquired record as shown in table 3, the predetermined amount of time setting according to DSU so, if predetermined amount of time is by section computing time every day,, as long as now the time of question blank 3 does not exceed 9: 8: 5 on the 8th July in 2014, the count word segment value in only table 3 need being recorded adds 1.
Like this, owing to there being multiple clients, can move to multiple regions, so will form many records as shown in table 3.
Data analysis unit can be by 100 region Further Divisions in the present embodiment, suppose that first to the tenth region belongs to Chaoyang District, and, by each region in these ten regions, within one day, the count word segment value of all clients adds up,
Suppose all records according to table 3,
In first area, the count word segment value of client 1 correspondence is 2;
In first area, the count word segment value of client 2 correspondences is 3;
In second area, the count word segment value of client 3 correspondences is 4;
In second area, the count word segment value of client 4 correspondences is 10;
In second area, the count word segment value of client 5 correspondences is 7;
By that analogy, can obtain in this each region, ten regions count word segment value corresponding to all clients within a day.
Data analysis unit can obtain the counting of all clients within first area one day and be 2+3=5; Obtain the counting of all clients within second area one day and be 4+10+7=21, by that analogy.
It is 20 that data analysis unit is set first threshold, determines the counting of second area and is greater than first threshold 20, thinks that user's access times of second area are more, is hot spot areas, determines the client push information to second area.Data analysis unit question blank 1 and table 2, by corresponding second area type attribute mother and baby shop, coupling resource information comprises milk powder, children's clothing and cradle, wherein, milk powder has propelling movement mark.Therefore form the information of required propelling movement: be the client 3 in second area, client 4 and client 5 propelling movements and the commodity milk powder of mother and baby shop type matching, and this information is stored in Database Unit.
This information is obtained in the timing of data-pushing unit from Database Unit, and milk powder is pushed to client 3, client 4 and client 5.Thereby complete the message push of the embodiment of the present invention.
Said method explanation, client 3,4 is frequent in the region relevant with mother and baby shop with 5, so should be interested in the information relevant with mother and baby, so the information relevant with mother and baby offered to these clients, for these clients, be very useful, contribute to client to buy mother and baby's commodity according to these information, and then contribute to businessman to sell these mother and baby's commodity, thereby reach object of the present invention.
Message push method of the present invention and system, can bring following benefit:
One, can infer accurately the behavioural habits of district's intra domain user, send this region information targetedly, improve the not accurate enough problem of pushed information.Pushed information can be commercial promotions information, and shop favor information, purchases by group information etc.
Two, can also be according to the information of inferring, coming has a prediction to remind to the category stock in the warehouse in a large region targetedly, predicts that the commodity in a large region are reminded stock etc. in time by the situation of the shortage of stock according to the growth pattern of the extensive stock in several zonules.
The above, be only preferred embodiment of the present invention, is not intended to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any amendment of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (8)
1. a message push method, the method comprises:
DSU receives the geographical location information of the geographic location that carries self client identification of cell-phone customer terminal timed sending; Inquire about the zoning at this geographical location information place to Database Unit; Judge this client in predetermined accumulated time in the same area, data query library unit, determines this client counting within a predetermined period of time in this region;
Data analysis unit data query library unit, obtains each region in predetermined multiple regions, in described predetermined amount of time the counting of all clients and; To count and be greater than the corresponding type attribute in each region of first threshold, the resource information corresponding with the type attribute in matched data library unit, the information that forms required propelling movement is saved in Database Unit, and the described information pushing that needs comprises: for counting be greater than the resource information that in each region of first threshold, all client push and this area type match;
Data-pushing unit is according to the described information that needs propelling movement, and timing is by extremely corresponding message push client.
2. the method for claim 1, is characterized in that, the method further comprises:
Geography information statistic unit is divided region in advance, and is the corresponding type attribute of each Region Matching, stores in Database Unit.
3. the method for claim 1, is characterized in that, the method further comprises:
Rm-cell is processed resource information in advance, for each class resource information stores in Database Unit after mating corresponding type attribute.
4. the method for claim 1, is characterized in that, DSU data query library unit determines that in this region, this client method of counting within a predetermined period of time comprises:
If DSU does not inquire in Database Unit, this client is the counting in predetermined amount of time in this region, in Database Unit, increase a record, this record comprises this client identification, gate time, this client region, and value is set to 1 count area;
If DSU inquires this client counting within a predetermined period of time in this region, the count word segment value in record is added to 1.
5. a message push system, this system comprises:
DSU, for receiving the geographical location information of the geographic location that carries self client identification of cell-phone customer terminal timed sending; Inquire about the zoning at this geographical location information place to Database Unit; Judge this client in predetermined accumulated time in the same area, data query library unit, determines this client counting within a predetermined period of time in this region;
Data analysis unit, for data query library unit, obtains each region in predetermined multiple regions, in described predetermined amount of time the counting of all clients and; To count and be greater than the corresponding type attribute in each region of first threshold, the resource information corresponding with the type attribute in matched data library unit, the information that forms required propelling movement is saved in Database Unit, and the described information pushing that needs comprises: for counting be greater than the resource information that in each region of first threshold, all client push and this area type match;
Data-pushing unit, for according to the described information that pushes of needing, timing by message push to corresponding client.
6. system as claimed in claim 5, is characterized in that, this system further comprises:
Geography information statistic unit, in advance region being divided, and is the corresponding type attribute of each Region Matching, stores in Database Unit.
7. system as claimed in claim 5, is characterized in that, this system further comprises:
Rm-cell, in advance resource information being processed, for each class resource information stores in Database Unit after mating corresponding type attribute.
8. system as claimed in claim 5, is characterized in that, described DSU further comprises:
Record management subelement, if do not inquire Database Unit for DSU, this client is the counting in predetermined amount of time in this region, in Database Unit, increase a record, this record comprises this client identification, gate time, this client region, and value is set to 1 count area;
If DSU inquires this client counting within a predetermined period of time in this region, the count word segment value in record is added to 1.
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Effective date of registration: 20191204 Address after: 100176 room 222, 2f, building C, No. 18, Kechuang 11th Street, Beijing Economic and Technological Development Zone, Daxing District, Beijing Patentee after: Beijing Jingdong three hundred and sixty degree e-commerce Co., Ltd. Address before: 100080 Beijing city Haidian District xingshikou Road No. 65 building 11C Creative Park West West west Shan East 1-4 layer 1-4 layer Patentee before: Beijing Jingdong Shangke Information Technology Co., Ltd. |