CN104080010A - Interactive information pushing system and method - Google Patents
Interactive information pushing system and method Download PDFInfo
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- CN104080010A CN104080010A CN201410295113.9A CN201410295113A CN104080010A CN 104080010 A CN104080010 A CN 104080010A CN 201410295113 A CN201410295113 A CN 201410295113A CN 104080010 A CN104080010 A CN 104080010A
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Abstract
The invention provides an interactive information pushing system and method. The system comprises a display screen and a controller, wherein the display screen is used for playing image-text data, and the controller is used for outputting the image-text data to the display screen. The controller comprises a sensor, an analysis unit, a playing unit and a storage unit, wherein the storage unit is sued for storing the first image-text data and the corresponding second image-text image, the playing unit is used for sending the first image-text data or the second image-text data to the display screen to be played, the sensor is used for obtaining a foreground image of the front end of the display screen, and the analysis unit is used for recognizing a human face, facing towards the display screen, in the foreground image and making the playing unit read the second image-text data corresponding to the first image-text data currently played in the display screen from the storage unit and sending the second image-text data to the display screen to be played when the time during which the human face faces towards the display screen exceeds the first time. By means of the system and the method, attention recognition is conducted by analyzing the foreground image, and therefore the image-text data can be accurately pushed.
Description
Technical field
The present invention relates to display information and show field, more particularly, relate to a kind of interactive information supplying system and method.
Background technology
Along with the development of technology, the information such as advertisement are used display screen to show more and more, and these display screens are extensively distributed in building, elevator, passageway, subway, bus station etc. and locate.The displaying that these display screens are often just simply advertised exposes or does the advertisement exposure of classifying for scene, advertisement putting business is after advertisement exposure, the sales situation according to promotion item that can only be passive is assessed the income of advertisement, cannot effect initiatively, that verify accurately advertisement.
The mechanisms such as present market often there will be the phenomenons such as discount, and one of its means are to provide reward voucher by sales promotion person to the common people, and this mode exists following defect: first, what reward voucher many common people do not know to have, and misses opportunity; Secondly, the common people that take reward voucher lose interest in to the commodity on reward voucher, take the reward voucher of hand and can throw into smoothly dustbin, cause waste, and need the certificate of not getting of reward voucher, do not accomplish to get that it is required.
In addition, also have and by the Internet, preferential Securities is pushed to the terminal equipments such as some mobile phone, but this tends to cause consumer's dislike, can not effectively cover the use under the Internet line simultaneously.
Summary of the invention
The technical problem to be solved in the present invention is, for the accurate not problem of above-mentioned reward voucher granting, provides a kind of interactive information supplying system and method.
The technical scheme that the present invention solves the problems of the technologies described above is, a kind of interactive information supplying system is provided, comprise the display screen of playing for image, text and data and controller from image, text and data to described display screen that export, described controller comprises transducer, analytic unit, broadcast unit and memory cell, wherein: described memory cell, for storing the first image, text and data and the second corresponding image, text and data; Described broadcast unit, for the first image, text and data or second image, text and data of reading cells and send to display screen and play; Described transducer, for obtaining the foreground image of display screen front end; Described analytic unit, for identifying the face of described foreground image towards display screen in the time that display screen is play the first image, text and data, and in the time that exceeding the very first time, makes the time of display screen described broadcast unit read second image, text and data corresponding with the first image, text and data of the current broadcasting of display screen from memory cell to send to display screen and play at described face.
In interactive information supplying system of the present invention, in described memory cell, also store the information corresponding with the first image, text and data, described analytic unit is identified in described foreground image the face towards display screen in the time that display screen is play the first image, text and data, and make in the time that the time of display screen exceeded for the second time at described face described broadcast unit from memory cell read the information corresponding with the first image, text and data of the current broadcasting of display screen send to display screen play, described the second time is less than the very first time.
In interactive information supplying system of the present invention, also comprise the server that is connected to controller by network, described server is for pushing the first image, text and data and the second corresponding image, text and data to controller; Described the first image, text and data is ad data, and described the second image, text and data is coupon data.
In interactive information supplying system of the present invention, described controller is integrated into server and is connected to display screen by network, or described display screen and controller are integrated in same housing; Described transducer is camera.
In interactive information supplying system of the present invention, described controller also comprises statistic unit, for adding up the broadcasting time of the second image, text and data.
In interactive information supplying system of the present invention, described controller also comprises NFC communication unit, and this NFC communication unit for sending the NFC signal corresponding with described the second image, text and data in the time that broadcast unit sends the second image, text and data to display screen.
The present invention also provides a kind of interactive information method for pushing, comprises the following steps:
(a) the first image, text and data in memory is sent to display screen and play, in described memory, also store second image, text and data corresponding with described the first image, text and data;
(b) obtain the foreground image of display screen front end and analyze the face in this foreground image;
(c) at described face in the time that the time of display screen exceedes the very first time, from memory read second image, text and data corresponding with the first image, text and data of the current broadcasting of display screen send to display screen play.
In interactive information method for pushing of the present invention, in described memory, also store the information corresponding with the first image, text and data, described step (c) also comprises before:
In the time that the time of display screen exceeded for the second time, make described broadcast unit read the information corresponding with the first image, text and data of the current broadcasting of display screen from memory at described face and send to display screen broadcasting, described the second time is less than the very first time.
In interactive information method for pushing of the present invention, described step (a) comprises before: obtain the first image, text and data and the second corresponding image, text and data by network from server, and store memory into; Described the first image, text and data is ad data, and described the second image, text and data is coupon data.
In interactive information method for pushing of the present invention, described step (c) further comprises: in the time that display screen is play the second image, text and data, send the NFC signal corresponding with described the second image, text and data.
Interactive information supplying system of the present invention and method, the attention rate identification that the foreground image obtaining by analyte sensors carries out display screen plays picture and text, and using this as the foundation of playing other image, text and datas corresponding with current image, text and data, realize the accurate propelling movement of image, text and data.Interactive information supplying system of the present invention and method can be applicable to the granting of advertisement broadcasting and reward voucher, not only can be advertising display concrete assessment foundation is provided, and can be consumer favor information is provided, and realize advertisement putting business and consumer's doulbe-sides' victory.
Brief description of the drawings
Fig. 1 is the schematic diagram of interactive information supplying system embodiment of the present invention.
Fig. 2 is the schematic diagram of interactive information supplying system application in Fig. 1.
Fig. 3 is the schematic flow sheet of interactive information method for pushing embodiment of the present invention.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
As shown in Figure 1, it is the flow chart of interactive information supplying system embodiment of the present invention, this interactive information supplying system comprises the display screen 20 of playing for image, text and data and exports the controller 10 of image, text and data to above-mentioned display screen 20, and controller 10 comprises transducer 11, analytic unit 12, broadcast unit 13 and memory cell 14.Above-mentioned controller 10 can be for having all-purpose computer or the exclusive data treatment facility of data-handling capacity, and analytic unit 12, broadcast unit 13 can be made up of controller hardware and the software running on this controller hardware.
Memory cell 14 in the present embodiment is for storing the first image, text and data and the second corresponding image, text and data.Said memory cells 14 can have for hard disk, storage card or other device of data storage function.When system applies of the present invention is in the time that advertisement is play, the first image, text and data can be advertisement image, text and data, and the second corresponding image, text and data can be coupon data (this second image, text and data can be also the content of lower one page of advertisement).In addition, in the time that system of the present invention for example, is shown for other data (news), the first image, text and data can be the data of first page, and the second corresponding image, text and data can be the data of second page.
Broadcast unit 13 is for the first image, text and data or second image, text and data of reading cells 14 and send to display screen 20 and play.This broadcast unit 13 can be decoded to the first image, text and data reading or the second image, text and data, and generates corresponding video code flow and send to display screen 20 and play.
Transducer 11 is for obtaining the foreground image of display screen 20 front ends.In above-mentioned foreground image, can comprise the people's who stands on display screen 20 fronts image.11 of transducers can adopt the first-class equipment of shooting.
Analytic unit 12, and for example, makes broadcast unit 13 read second image, text and data corresponding with the first image, text and data of display screen 20 current broadcastings from memory cell 14 to send to display screen 20 and play towards the face of display screen 20 for the foreground image that obtained by transducer 11 of identification in the time that display screen 20 is play the first image, text and data in the time that the time of display screen 20 exceedes the very first time (10 seconds) at the face recognizing.Above-mentioned face can be considered that towards the time of display screen 20 a certain user pays close attention to the time of the first graph text information that display screen 20 plays.
Above-mentioned analytic unit 12, in the time of identification face, can adopt existing image recognition technology, for example, first extract the prospect background figure of binaryzation, then for the foreground picture of binaryzation, search connected domain and obtain target frame, extract boundary rectangle, finally obtain corresponding facial image.
In addition, in said memory cells 14, also can store the information corresponding with the first image, text and data (for example, in the time that the first image, text and data is ad data, this information can have coupon information for prompting consumer alert), and analytic unit 12 in the time that display screen 20 is play the first image, text and data, identify foreground image in towards the face of display screen 20, and for example, in the time that exceeding the second time (3 seconds), makes the time of display screen 20 broadcast unit 13 read the information corresponding with the first image, text and data of display screen 20 current broadcastings from memory cell 14 to send to display screen 20 and play at face, above-mentioned the second time is less than the very first time.
As shown in Figure 2, be the schematic diagram of a concrete application of the interactive information supplying system in Fig. 1.In this application, multiple controllers 10 are connection corresponding to multiple display screens 20 respectively, and server 30 is connected with controller 10 respectively by network.This server 30 for example, for pushing (timing or tactful according to pushing) the first image, text and data and second corresponding image, text and data to controller 10; Above-mentioned the first image, text and data and the second image, text and data can store memory cell 14 into.
Except the separate structure of display screen 20, controller 10, server 30 threes, also controller 10 can be integrated into server 30, and be connected to display screen 20 by network, thereby the picture and text of Long-distance Control display screen 20 are play.In addition also display screen 20 and controller 10 can be integrated in same housing.
Play (for example advertisement broadcasting) statistical effect for realizing information, can in controller 10, increase statistic unit.This statistic unit is for adding up the broadcasting time of the second image, text and data, as the foundation of evaluation information result of broadcast.
In addition,, in above-mentioned interactive information supplying system, controller 10 also can comprise NFC communication unit.This NFC communication unit for example, for send the NFC signal corresponding with the second image, text and data in the time that broadcast unit 13 sends the second image, text and data (coupon data) to display screen 20, thereby the user who watches display screen 20 to play the second image, text and data can obtain corresponding the second image, text and data by mobile phone terminal etc.
As shown in Figure 3, be the schematic diagram of interactive information method for pushing embodiment of the present invention, the method can be applicable to comprise the occasion of display screen and controller, specifically comprises the following steps:
Step S31: the first image, text and data in memory is sent to display screen and play, also store second image, text and data corresponding with the first image, text and data in this memory.
In the time that method of the present invention is applied to advertisement broadcasting, above-mentioned the first image, text and data can be advertisement image, text and data, and the second corresponding image, text and data can be coupon data (this second image, text and data can be also the content of lower one page of advertisement).In addition, in the time that method of the present invention for example, is shown for other data (news), the first image, text and data can be the data of first page, and the second corresponding image, text and data can be the data of second page.
Step S32: obtain the foreground image of display screen front end and analyze the face in this foreground image.In above-mentioned foreground image, can comprise the people's who stands on display screen front image, and this foreground image can be by the first-class equipment collection of shooting.Face can obtain by existing image recognition technology analysis.
Step S33: judge whether above-mentioned face exceedes the very first time towards the time of display screen (being the time that user pays close attention to display screen broadcast information), and perform step S34 in the time exceeding the very first time, otherwise return to step S32.
Step S34: read second image, text and data corresponding with the first image, text and data of the current broadcasting of display screen from memory and send to display screen broadcasting.
In said method, in memory, also can store the information corresponding with the first image, text and data, correspondingly, before step S33, also comprise: judge whether face exceeded for the second time towards the time of display screen, and in the time exceeding for the second time from memory read the information corresponding with the first image, text and data of the current broadcasting of display screen send to display screen play, above-mentioned the second time is less than the very first time.
For realizing the remote update of the first image, text and data and the second image, text and data in memory, said method also can comprise: obtain the first image, text and data and the second corresponding image, text and data by network from server, and store memory into.
In addition,, in above-mentioned interactive information method for pushing, step S34 can further comprise: for example, in the time that display screen is play the second image, text and data (coupon data), send the NFC signal corresponding with the second image, text and data.Thereby the user who watches display screen to play the second image, text and data can obtain corresponding the second image, text and data by mobile phone terminal etc.
The above; only for preferably embodiment of the present invention, but protection scope of the present invention is not limited to this, is anyly familiar with in technical scope that those skilled in the art disclose in the present invention; the variation that can expect easily or replacement, within all should being encompassed in protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (10)
1. an interactive information supplying system, comprise the display screen of playing for image, text and data and controller from image, text and data to described display screen that export, it is characterized in that, described controller comprises transducer, analytic unit, broadcast unit and memory cell, wherein: described memory cell, for storing the first image, text and data and the second corresponding image, text and data; Described broadcast unit, for the first image, text and data or second image, text and data of reading cells and send to display screen and play; Described transducer, for obtaining the foreground image of display screen front end; Described analytic unit, for identifying the face of described foreground image towards display screen in the time that display screen is play the first image, text and data, and in the time that exceeding the very first time, makes the time of display screen described broadcast unit read second image, text and data corresponding with the first image, text and data of the current broadcasting of display screen from memory cell to send to display screen and play at described face.
2. interactive information supplying system according to claim 1, it is characterized in that: in described memory cell, also store the information corresponding with the first image, text and data, described analytic unit is identified in described foreground image the face towards display screen in the time that display screen is play the first image, text and data, and make in the time that the time of display screen exceeded for the second time at described face described broadcast unit from memory cell read the information corresponding with the first image, text and data of the current broadcasting of display screen send to display screen play, described the second time is less than the very first time.
3. interactive information supplying system according to claim 1, is characterized in that: also comprise the server that is connected to controller by network, described server is for pushing the first image, text and data and the second corresponding image, text and data to controller; Described the first image, text and data is ad data, and described the second image, text and data is coupon data.
4. interactive information supplying system according to claim 3, is characterized in that: described controller is integrated into server and is connected to display screen by network, or described display screen and controller are integrated in same housing; Described transducer is camera.
5. interactive information supplying system according to claim 3, is characterized in that: described controller also comprises statistic unit, for adding up the broadcasting time of the second image, text and data.
6. interactive information supplying system according to claim 1, it is characterized in that: described controller also comprises NFC communication unit, this NFC communication unit for sending the NFC signal corresponding with described the second image, text and data in the time that broadcast unit sends the second image, text and data to display screen.
7. an interactive information method for pushing, is characterized in that, comprises the following steps:
(a) the first image, text and data in memory is sent to display screen and play, in described memory, also store second image, text and data corresponding with described the first image, text and data;
(b) obtain the foreground image of display screen front end and analyze the face in this foreground image;
(c) at described face in the time that the time of display screen exceedes the very first time, from memory read second image, text and data corresponding with the first image, text and data of the current broadcasting of display screen send to display screen play.
8. interactive information method for pushing according to claim 7, is characterized in that: in described memory, also store the information corresponding with the first image, text and data, described step (c) also comprises before:
In the time that the time of display screen exceeded for the second time, make described broadcast unit read the information corresponding with the first image, text and data of the current broadcasting of display screen from memory at described face and send to display screen broadcasting, described the second time is less than the very first time.
9. interactive information method for pushing according to claim 7, is characterized in that: described step (a) comprises before: obtain the first image, text and data and the second corresponding image, text and data by network from server, and store memory into; Described the first image, text and data is ad data, and described the second image, text and data is coupon data.
10. interactive information method for pushing according to claim 7, is characterized in that: described step (c) further comprises: in the time that display screen is play the second image, text and data, send the NFC signal corresponding with described the second image, text and data.
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