CN104077710A - Commercial popularizing method based on interactive questions and answers - Google Patents

Commercial popularizing method based on interactive questions and answers Download PDF

Info

Publication number
CN104077710A
CN104077710A CN201310107713.3A CN201310107713A CN104077710A CN 104077710 A CN104077710 A CN 104077710A CN 201310107713 A CN201310107713 A CN 201310107713A CN 104077710 A CN104077710 A CN 104077710A
Authority
CN
China
Prior art keywords
user
answer
question
method based
promotion method
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201310107713.3A
Other languages
Chinese (zh)
Inventor
不公告发明人
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
BEIJING YINWANTE TECHNOLOGY CO LTD
Original Assignee
BEIJING YINWANTE TECHNOLOGY CO LTD
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by BEIJING YINWANTE TECHNOLOGY CO LTD filed Critical BEIJING YINWANTE TECHNOLOGY CO LTD
Priority to CN201310107713.3A priority Critical patent/CN104077710A/en
Publication of CN104077710A publication Critical patent/CN104077710A/en
Pending legal-status Critical Current

Links

Abstract

The invention provides a commercial popularizing method based on interactive questions and answers. An enterprises product model is established through questions and answers aiming at product interactivity, risks are controlled for new product development and production, accurate question answers are obtained especially through an interactive mode of raising questions and answering the questions, question results can be obtained according to a question generating module and answering modules of users, an optimal answer is approached to gradually through setting of the questions and answers of the users, the optimal state and mode of enterprise products are obtained, and an existing professional survey and consulting mode is replaced.

Description

Business promotion method based on mutual question and answer
Technical field
The present invention relates to a kind of business promotion method based on communication terminal application software, particularly the mutual promotion method of business based on user terminal questionnaire formula.
Background technology
Advertisement is for certain specifically needs, by the media of certain forms, open and widely to the publicity measures of public's transmission of information.Advertisement has dividing of broad sense and narrow sense, and broad sense advertisement comprises non-economy advertisement and economic advertisement.Non-economy advertisement refers to the not advertisement taking profit as object, claims again effect advertisement, and as government administration department, social cause unit and even individual's various bulletins, notice, statement etc., fundamental purpose is to promote, narrow sense advertisement only refers to economic advertisement, claim again commercial advertisement, refer to get a profit is the advertisement of object, normally commodity producers, the important means of communicate information between operator and consumer, or enterprise dominates the market, promote the sale of products, the important form of utility service, fundamental purpose is to expand economic benefit, existing advertisement mainly contains paper media's (newspaper, magazine advertising), TV, broadcast, outdoor, the web advertisement, but these advertisements are all to impart to passively spectators or user, lack the means of initiatively propagating, therefore effect neither be very good, simultaneously, precision is also had a greatly reduced quality.
User's active demand is to draw by the investigation of certain form, for example investigation specialized company or the consultant of specialty, but cost is higher, and related investigation individual amount is also little, therefore also lacks representativeness and accuracy.
Summary of the invention
The object of the invention is to, business promotion based on mutual question and answer method is provided, by the problem for product interactivity and answer, set up enterprise product model, for new product development and production control risk, particularly, by asking a question and the interactive mode of answering a question, obtain problem answers accurately.
For reaching above-mentioned purpose, the present invention by the following technical solutions:
Business promotion method based on mutual question and answer, comprising:
The hot issue module of assembling a crowd, causes user's concern, and can produce the ballot of institute's concerned issue with real-time hot issue;
Registering modules, user registers the functional module logging in, record and information and the state of storing user;
Problem generation module, will ask a question for enterprise product for generating;
User's response means, for according to the answer of described problem, facilitates user to provide the answer of follow-up problem;
Modeling in Product module, for according to the product model that answer is set up of described problem;
Reward module, gives the certain award of user according to the correlativity of answering a question;
Promotional module, according to the content of answering a question to associated user with emphasis precise positioning and popularization;
Its basic step is:
User browses hot issue, and registration and answer;
Answer and had problems by problem generation module according to enterprise demand;
Answer according to user produces product model;
The correlativity of answering a question according to user gives user and rewards;
By promotional module, emphasis user is carried out to emphasis precise positioning and popularization.
Further: described hot issue is the problem that real-time hot news or a certain colony pay special attention to.
Further: above-mentioned hot issue can be the regional issue in certain limit.
Further: Registering modules comprises user's financial payment mode and information, conveniently pay to user the award obtaining.
Further: described problem generation module is divided into many levels, the answer that can provide according to user's response means produces problem new, that go forward one by one again.
Further: described problem generation module can produce different enquirement problems according to user's answer content and registration condition.
Further, whether user's response means, for according to the content of described problem, finished by the own selection of user.
Further, the answer that user's response means obtains, can sort according to different conditions, and condition is answer quantity, the frequency of unit interval, clicks the number of times of but not answering, and obtains thus the further reference frame of problem generation module.
Further: described product model, refer to manufacture a product, any or the combination such as software, service, scheme, training education, medical treatment, artistic work, integrated circuit (IC) design, industrial design.
Further: described user rewards and can be monetary incentive.
The present invention has the following advantages: attract user with hot issue, and using this as point of penetration, can obtain problem result according to problem generation module and user's response means, and by the setting of problem and user's answer, progressively approach optimum answer, the optimal morphology and the pattern that obtain enterprise product, substituted existing professional investigation and consultation.
Embodiment
The explanation of below system and method for the present invention being carried out.
This is a kind of business promotion method that the mutual question and answer based on based on communication terminal application software are provided, particularly for the passive promotion method of existing advertising, a kind of active product investigation, location and the promotion method that guides and set up by the problem for product interactivity and answer, and set up enterprise product model with this, for new product development and production, sales promotion are controlled risk, particularly, by asking a question and the interactive mode of answering a question, obtain problem answers accurately.
And this mode based on communication terminal application software, because opening and the expansion of mobile Internet are all very good, user is also very many, on its platform, Application and Development software is very easy to, described application is in the present embodiment the exploitation of application software, and too much do not relate in embodiments of the present invention current techique, only characteristic has been done to comparatively detailed explanation.
Business promotion method based on mutual question and answer of the present invention, comprising:
The hot issue module of assembling a crowd, cause user's concern with real-time hot issue, and the ballot that can produce institute's concerned issue, this functional module is mainly the concern that attracts everybody, accumulate corresponding user base number with this, and produce hot issue investigation and question and answer with this, and produce the valuable business data of tool with this.
Described hot issue is the problem that real-time hot news or a certain colony pay special attention to, and above-mentioned hot issue can be the regional issue in certain limit.
Registering modules, user registers the functional module logging in, record with storage user information and state, this functional module be mainly produce some common functions, for follow-up further award, interaction, business promotion etc. ready.Registering modules comprises user's financial payment mode and information, conveniently pays to user the award obtaining.
Problem generation module, will ask a question for enterprise product for generating, and this problem generation module, can be replaced by professional team and consultant, also can be by Software Create, and be to decide according to user's different situations and demand.
User's response means, for according to the answer of described problem, facilitates user to provide the answer of follow-up problem.
Modeling in Product module, for according to the product model that answer is set up of described problem, this module also can be omitted according to user situation.Described product model, refer to manufacture a product, any or the combination such as software, service, scheme, training education, medical treatment, artistic work, integrated circuit (IC) design, industrial design.
Reward module, gives the certain award of user according to the correlativity of answering a question, and the achievement mainly user being obtained is made award, and the form of award can be currency or the voucher with exchange value, comprises electronic certificate or ideal money.Described user rewards and is preferably direct monetary incentive.
Promotional module, the content that foundation is answered a question with emphasis precise positioning and popularization, according to user's answer, is carrying out emphasis popularization and again further investigating or pay a return visit of content to answering answer to associated user.
Based on above-mentioned each functional module, the basic step of enforcement is:
Potential user browses after hot issue, produces and pays close attention to, and be registered as registered user and answer a question; Answer and had problems by problem generation module according to enterprise demand;
Produce product model according to user's answer again;
The correlativity of then answering a question according to user gives special user and rewards;
Finally by promotional module, emphasis user is carried out to emphasis precise positioning and popularization, and then produce real validated user.
For obtaining result more accurately, described problem generation module is divided into many levels, and the answer that can provide according to user's response means produces problem new, that go forward one by one again.Described problem generation module can produce different enquirement problems according to user's answer content and registration condition.
Meanwhile, whether user's response means, for according to the content of described problem, finished by the own selection of user.
Further, the answer that user's response means obtains, can sort according to different conditions, and condition is answer quantity, the frequency of unit interval, clicks the number of times of but not answering, and obtains thus the further reference frame of problem generation module.
So just realize object of the present invention: attract user with hot issue, and using this as point of penetration, can obtain problem result according to problem generation module and user's response means, and by the setting of problem and user's answer, progressively approach optimum answer, the optimal morphology and the pattern that obtain enterprise product, substituted existing professional investigation and consultation.
Although a preferred embodiment of the present invention has only been described here, its meaning not limits the scope of the invention, applicability and configuration.On the contrary, can make those skilled in the art be implemented to the detailed description of embodiment.Will be understood that without departing from the spirit and scope as defined in the invention, can make the appropriate changes and modifications some details.

Claims (10)

1. the business promotion method based on mutual question and answer, comprising:
The hot issue module of assembling a crowd, causes user's concern, and can produce the ballot of institute's concerned issue with real-time hot issue;
Registering modules, user registers the functional module logging in, record and information and the state of storing user;
Problem generation module, will ask a question for enterprise product for generating;
User's response means, for according to the answer of described problem, facilitates user to provide the answer of follow-up problem;
Modeling in Product module, for according to the product model that answer is set up of described problem;
Reward module, gives the certain award of user according to the correlativity of answering a question;
Promotional module, according to the content of answering a question to associated user with emphasis precise positioning and popularization;
Its basic step is:
User browses hot issue, and registration and answer;
Answer and had problems by problem generation module according to enterprise demand;
Answer according to user produces product model;
The correlativity of answering a question according to user gives user and rewards;
By promotional module, emphasis user is carried out to emphasis precise positioning and popularization.
2. the business promotion method based on mutual question and answer according to claim 1, is characterized in that: described hot issue is the problem that real-time hot news or a certain colony pay special attention to.
3. the business promotion method based on mutual question and answer according to claim 2, is characterized in that: above-mentioned hot issue can be the regional issue in certain limit.
4. the business promotion method based on mutual question and answer according to claim 1, is characterized in that: Registering modules comprises user's financial payment mode and information, conveniently pays to user the award obtaining.
5. the business promotion method based on mutual question and answer according to claim 1, is characterized in that: described problem generation module is divided into many levels, the answer that can provide according to user's response means produces problem new, that go forward one by one again.
6. the business promotion method based on mutual question and answer according to claim 1, is characterized in that: described problem generation module can produce different enquirement problems according to user's answer content and registration condition.
7. the business promotion method based on mutual question and answer according to claim 1, is characterized in that: whether user's response means, for according to the content of described problem, finished by the own selection of user.
8. the business promotion method based on mutual question and answer according to claim 1, it is characterized in that: the answer that user's response means obtains, can sort according to different conditions, condition is answer quantity, the frequency of unit interval, clicks the number of times of but not answering, and obtains thus the further reference frame of problem generation module.
9. the business promotion method based on mutual question and answer according to claim 1, it is characterized in that: described product model, refer to manufacture a product, any or the combination such as software, service, scheme, training education, medical treatment, artistic work, integrated circuit (IC) design, industrial design.
10. the business promotion method based on mutual question and answer according to claim 1, is characterized in that: described user rewards and can be monetary incentive.
CN201310107713.3A 2013-03-31 2013-03-31 Commercial popularizing method based on interactive questions and answers Pending CN104077710A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201310107713.3A CN104077710A (en) 2013-03-31 2013-03-31 Commercial popularizing method based on interactive questions and answers

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201310107713.3A CN104077710A (en) 2013-03-31 2013-03-31 Commercial popularizing method based on interactive questions and answers

Publications (1)

Publication Number Publication Date
CN104077710A true CN104077710A (en) 2014-10-01

Family

ID=51598954

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201310107713.3A Pending CN104077710A (en) 2013-03-31 2013-03-31 Commercial popularizing method based on interactive questions and answers

Country Status (1)

Country Link
CN (1) CN104077710A (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109801514A (en) * 2017-11-17 2019-05-24 洪荣昭 Digital Learning system and its control method
CN111311426A (en) * 2020-01-19 2020-06-19 深圳市云歌人工智能技术有限公司 Method, device and storage medium for managing private domain flow

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001004723A2 (en) * 1999-07-09 2001-01-18 Perfect Commerce, Inc. Method for a buyer's auction using the internet
CN1664835A (en) * 2005-03-30 2005-09-07 结信网络技术服务(上海)有限公司 Intelligent client service system for enterprises
CN101986338A (en) * 2010-08-19 2011-03-16 魏家巍 Internet interactive advertising system and method with reward measures and interesting interaction

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001004723A2 (en) * 1999-07-09 2001-01-18 Perfect Commerce, Inc. Method for a buyer's auction using the internet
CN1664835A (en) * 2005-03-30 2005-09-07 结信网络技术服务(上海)有限公司 Intelligent client service system for enterprises
CN101986338A (en) * 2010-08-19 2011-03-16 魏家巍 Internet interactive advertising system and method with reward measures and interesting interaction

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109801514A (en) * 2017-11-17 2019-05-24 洪荣昭 Digital Learning system and its control method
CN109801514B (en) * 2017-11-17 2021-05-04 洪荣昭 Digital learning system and control method thereof
CN111311426A (en) * 2020-01-19 2020-06-19 深圳市云歌人工智能技术有限公司 Method, device and storage medium for managing private domain flow

Similar Documents

Publication Publication Date Title
Hawkins A new frontier in development? The use of cause-related marketing by international development organisations
Viana Digital wine marketing: Social media marketing for the wine industry
CN102004753A (en) System and method for supporting a consumer aggregation procedure in an electronic network
Beuscart et al. Competing quality conventions in the French online display advertising market
Reske Digital marketing in the zone: The ultimate system for digital marketing success
Holloman The Social Media MBA Guide to Roi: How to measure and improve your return on investment
Lekmat Antecedents of e-commerce adoption in Thai SMEs
Wiggins Online customer engagement: a practical exploration of antecedents and metrics for new content marketers
CN104077710A (en) Commercial popularizing method based on interactive questions and answers
Yim A Study on Digital Marketing Promotion Strategy and Implementation Strategy Implementation Plan of Global SMEs
Aloui et al. Does corporate social responsibility solve the chicken‐and‐egg problem for a two‐sided platform?
Desai et al. Integrated Marketing Communication Then and Today-A Challenge or An Opportunity?
US20120246085A1 (en) Systems and methods for entity specific, data capture and exchange over a network
Dharmappa Study of the effectiveness of online marketing on integrated marketing communication
Sakib Strategic emphasis on organic marketing in Daraz
Cleary Main street 2.0: A guide to online and social media marketing for small business through the use of online analytics and content marketing strategies
Vdovichen et al. Communication Management for the Successful Promotion of Goods and Services in Conditions of Instability: Attempts at Scientific Reflection
Herwade et al. Digital marketing: 21st century challenges and opportunities
Bhatnagar DIGITAL MARKETING STRATEGIES AND BUSINESS DEVELOPMENT OF XIAOMI CORPORATION
Özmüş Effects of new generation mobile marketing strategies on consumer behavior by business directors
Chowdhury Opportunities and challenges of digital marketing in Bangladesh
Hashimova Online Ads Opportunities, Challenges and CRM Technologies
Maslov et al. ATD" Internet marketing: the management for participants of the Flight of a Butterfly project"
KUMASI et al. GHANA BAPTIST UNIVERSITY COLLEGE–KUMASI
Yang The Utilization of Social Media for E-commece

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
WD01 Invention patent application deemed withdrawn after publication

Application publication date: 20141001

WD01 Invention patent application deemed withdrawn after publication