CN104077290A - Method and device for generating promoted accounts - Google Patents
Method and device for generating promoted accounts Download PDFInfo
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- CN104077290A CN104077290A CN201310100782.1A CN201310100782A CN104077290A CN 104077290 A CN104077290 A CN 104077290A CN 201310100782 A CN201310100782 A CN 201310100782A CN 104077290 A CN104077290 A CN 104077290A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The embodiment of the invention provides a method and a device for generating promoted accounts. The method comprises the following steps that: classification label information and a target webpage link address are received; business keywords are captured from a webpage corresponding to the target webpage link address, a business group with identical classification is retrieved according to the classification label information, and business keywords of the business group are obtained and are merged with the keywords captured from the webpage corresponding to the target webpage link address; the merged keywords are subjected to grouping, promoting slogans of each group of keywords are generated, and in addition, grouping keywords and the corresponding promoting slogans are encapsulated into a promoting group; and promoted accounts are generated on the basis of the encapsulated promoting group. The embodiment of the invention has the advantages that the keywords can be subjected to various kinds of extension, and the promoting efficiency is improved.
Description
Technical field
Embodiment of the present invention relates to technical field of information processing, more specifically, relates to a kind of method and apparatus that generates promoted account.
Background technology
Along with the develop rapidly of computer technology and network technology, the effect that internet (Internet) and instant messaging are brought into play in daily life, study and work is also increasing.And along with the development of mobile Internet, internet is also developing to mobile.In the current information age, various information equipments arise at the historic moment: the landline telephone, the mobile phone that are useful on Tone Via; Be useful on server and PC that information resources are shared, processed; Be useful on various televisors of video data demonstration etc.These equipment are all for solving actual demand, to produce in specific area.Along with the arrival that E-consumer, computing machine, communication (3C) merge, people have been put into notice in the research that the information equipment of each different field is fully utilized more and more, take to make full use of existing resource equipment and better serve as people.
Search engine advertisement is exactly a kind of example use of utilizing for informix.Search engine advertisement, also referred to as AdWords, refers to that advertiser is according to definite keywords such as the content of the product of oneself or service, features, writes ad content the advertisement of autonomous price input on search engine.When the content of user search and advertiser's keyword mate, corresponding advertisement just may be demonstrated, and according to advertiser, the bid of this keyword is charged after user clicks.In the displaying of advertisement, good popularization language can promote exposure rate and the clicking rate of advertisement.
Yet, in the prior art, need to initiatively fill in the business that expectation is promoted by user oneself, system is promoted keyword by push predetermined candidate to user, and user promotes definite keyword keyword from these candidates again, and generates voluntarily popularization language by user.
Yet in this prior art, it is very limited that candidate promotes the scope of keyword, and cannot carry out various expansions to keyword, therefore promotes efficiency not high.And, in this prior art, very single to the grouping means of keyword, and the setting of promoted account do not meet actual demand, therefore further reduced popularization efficiency.
Summary of the invention
Embodiment of the present invention proposes a kind of method that generates promoted account, expands, and improve and promote efficiency promoting keyword.
Embodiment of the present invention has also proposed a kind of device that generates promoted account, expands, and improve and promote efficiency promoting keyword.
The concrete scheme of embodiment of the present invention is as follows:
A method that generates promoted account, the method comprises:
Receive tag along sort information and target web chained address;
From the corresponding webpage of target web chained address institute, capture business keyword, according to tag along sort, information retrieval has the service group of same category, obtain the business keyword of this service group, the business keyword of Bing Jiang service group with from target web chained address the keyword that captures of corresponding webpage merged;
Be combined rear keyword and divide into groups, generate the popularization language of every group of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language;
Popularization group based on after encapsulation generates promoted account.
Generate a device for promoted account, this device comprises receiving element, keyword merge cells, popularization group encapsulation unit and account generation unit, wherein:
Receiving element, for receiving tag along sort information and target web chained address;
Keyword merge cells, for capturing business keyword from the corresponding webpage of target web chained address institute, according to tag along sort, information retrieval has the service group of same category, obtain the business keyword of this service group, the business keyword of Bing Jiang service group with from target web chained address the keyword that captures of corresponding webpage merged;
Popularization group encapsulation unit, divides into groups for being combined rear keyword, generates the popularization language of every group of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language;
Account generation unit, generates promoted account for the popularization group based on after encapsulation.
From technique scheme, can find out, in embodiment of the present invention, receive tag along sort information and target web chained address; From the corresponding webpage of target web chained address institute, capture business keyword, according to tag along sort, information retrieval has the service group of same category, obtain the business keyword of this service group, the business keyword of Bing Jiang service group with from target web chained address the keyword that captures of corresponding webpage merged; Be combined rear keyword and divide into groups, generate the popularization language of every group of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language; Popularization group based on after encapsulation generates promoted account.As can be seen here, after application embodiment of the present invention, can capture business key word by target web chained address, and the service group that retrieval has same category is to obtain business key word, therefore keyword source is not only confined to predefined keyword, but can carry out various expansions to keyword, therefore improved popularization efficiency.
And, after application embodiment of the present invention, grouping keyword is packaged into popularization group to form promoted account with corresponding popularization language, thereby can sets up rational structure of accounts by the predicable based on keyword, and improved thus popularization efficiency.
Accompanying drawing explanation
Fig. 1 generates the method flow diagram of promoted account according to embodiment of the present invention;
Fig. 2 is according to the structure drawing of device of the generation promoted account of embodiment of the present invention.
Embodiment
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing, the present invention is described in further detail.
Fig. 1 generates the method flow diagram of promoted account according to embodiment of the present invention.
As shown in Figure 1, the method comprises:
Step 101: receive tag along sort information and target web chained address.
First, can according to various ways, to the miscellaneous service source on network, divide in advance, service source is divided into a plurality of service groups.Such as, can to each service source, divide according to industry under service source, service source of the same trade is divided into identical service group mutually.
Each service source also provides respectively popularization language and the key word of self.Particularly, service source can be the advertiser who has thrown in advertisement.
Preferably, after service source is classified, be respectively service source and be provided for the industry-specific tag along sort in district, can be by the interrelated preservation of the promoted account of tag along sort and service source.For each service source, also preserve in advance corresponding sorting key word, and each service source can be to there be a plurality of sorting key wories.Such as, certain service source can be preserved the sorting key wories such as " mobile phone ", " switch ", " rechargeable card ".
In the process of trade division, can distinguish according to multiple dividing mode.Such as, can divide according to three industries.The primary industry refers to agriculture, forestry, animal husbandry, fisheries; Secondary industry refers to mining industry, manufacturing industry, the production and supply industry of electric power, combustion gas and water, building industry; The tertiary industry refers to except the other industry first and second industry, specifically comprise: communications and transportation, storage and postal industry, communication, Computer Service and software industry, wholesale and retail trade, stay and catering trade, financial circles, real estate, lease and business service industry, scientific research, technical service and Geologic Exploration, water conservancy, environment and public facility management industry, neghborhood services and other service sectors, education, health, social security and social welfare industry, culture, physical culture and show business, public administration and social organization, international organization, etc.
Alternatively, can also divide according to industrial sectors of national economy type.Be divided into 15 large classes, put in order as follows: (1) agriculture, forestry, animal husbandry, fisheries; (2) extractive industry; (3) manufacturing industry; (4) the production and supply industry of electric power, coal gas and water; (5) building industry; (6) geologic prospect, water conservancy management industry; (7) communications and transportation, storage and post and communication industry; (8) wholesale and retail trade catering trade; Finance, insurance; (10) real estate; (11) community service industry; (12) health physical culture and social welfare industry; (13) education, culture and arts and pbs film TV industry; (14) scientific research and complex art service sector; (15) government offices, office of political party and public organization, etc.
Below enumerate out in detail the embodiment of trade division, it will be appreciated by those of skill in the art that this enumerating is only illustrative, and be not used in the protection domain of embodiment of the present invention is limited.
When a new service source expectation generate promoted account time, need to send tag along sort information and the target web chained address of this business.The tag along sort information of this business is described the classified information that has this business, such as belonging to which concrete industry.The target web chained address of this business can be the web page address with this traffic aided, includes the key word with traffic aided in this webpage, such as: the target web chained address of business can be the homepage of business.
Step 102: capture business keyword from the corresponding webpage of target web chained address institute, according to tag along sort, information retrieval has the service group of same category, obtain the business keyword of this service group, the business keyword of Bing Jiang service group with from target web chained address the keyword that captures of corresponding webpage merged.
First from the corresponding webpage of target web chained address institute, capture business keyword here.Such as, can capture each key word on service line by the navigation bar based on this webpage.
Meanwhile, can also according to tag along sort information retrieval, there is the service group of same category, obtain the business keyword of this service group.
Such as, the tag along sort information of reception is " communication facilities industry ".Now, first according to tag along sort information " communication facilities industry ", retrieve the service group that is all " communication facilities industry " classification, then retrieve the business key word of each service source in Cong Gai service group.
Then, can by the business keyword of service group with from target web chained address the keyword that captures of corresponding webpage merged.Wherein, in the process merging at key word, for identical key word, remove the keyword of coincidence.
Step 103: be combined rear keyword and divide into groups, generate the popularization language of every group of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language.
Can be combined rear keyword based on keyword part of speech here, divides into groups.Such as, the keyword of noun part of speech can be divided into one group, the keyword of adjective part of speech and be divided into one group, the keyword of exclamative sentence formula and be divided into one group, etc.And can in group, carry out refinement and divide again for grouping keyword, such as dividing into groups in keyword at certain, according to keyword, whether be that core word carries out secondary grouping again.
Alternatively, can for keyword, whether be first also that core word divides into groups, and then for grouping keyword, in group, carry out refinement and divide again, such as carry out secondary grouping according to the part of speech of keyword again in certain grouping keyword.
In one embodiment, can also in the key word group after grouping, negative keyword be set.In network retrieval string, occur this negative keyword, this business can not promoted.
In the step of popularization language that generates every group of keyword, first the predetermined number being provided can be provided promote language by the source business that this group keyword is provided; Show again the popularization language list retrieving, and receive for the editor who promotes language in this popularization language list to generate the popularization language of every group of keyword.
Wherein, after the predetermined number being provided by the source business that this group keyword is provided in retrieval is promoted language, the method further comprises: from predetermined number, promote language, retrieve the popularization language with asterisk wildcard keyword, part of speech based on asterisk wildcard keyword is classified to promoting language, forms the popularization language list of classification; The popularization language list that described demonstration retrieves comprises: show the popularization language list of this classification; Described reception be take and generated new popularization language and comprise for the editor who promotes language in this popularization language list: by asterisk wildcard keyword replacement as sorting key word is to generate the popularization language of every group of keyword.
Preferably, in step 101, further receive sorting key word.In step 102, according to tag along sort, information retrieval has the service group of same category, the business keyword that obtains this service group comprises: according to tag along sort, information retrieval has the service group of same category, in Cong Gai service group, retrieve the business subgroup with same category key word, and obtain the business keyword of the business subgroup with same category key word.
Such as, suppose that the tag along sort information receiving is " communication facilities industry " in step 101, also receive and have sorting key word " mobile phone ".Now, first according to tag along sort information " communication facilities industry ", retrieve the service group that is all " communication facilities industry " classification, in Zai Conggai service group, retrieve the service source with same category key word and (in Ji Cong service group, retrieve each service source with " mobile phone " sorting key word, these service sources with " mobile phone " sorting key word form business subgroup), and obtain the business keyword of each service source in the there is same category key word business subgroup of (i.e. " mobile phone ").
In one embodiment, the popularization language that generates every group of keyword comprises:
A predetermined number that retrieval is provided by the source business that this group keyword is provided is promoted language; Show the popularization language list retrieving, and receive for the editor who promotes language in this popularization language list to generate the popularization language of every group of keyword.
Such as, suppose that the tag along sort information receiving is " communication facilities industry " in step 101, also receive and have sorting key word " mobile phone ".Now, first according to tag along sort information " communication facilities industry ", retrieve the service group that is all " communication facilities industry " classification, from this business, retrieve again the business subgroup with same category key word, and the predetermined number popularization language being provided by each service source in this business subgroup is provided.
In one embodiment, in the popularization language that service source provides, further include asterisk wildcard keyword.Can by various mark modes, mark asterisk wildcard key word by service source.
Such as: for following popularization language, can mark as follows:
The upper xx of choosing { commodity } store, a quality guarantee! Xx store provides perfectly { certified products commodity }, 15 days Return of Goods without Reasons!
Wherein " commodity " in { } and " certified products commodity " are exactly asterisk wildcard key word.
In one embodiment, after a predetermined number providing in the source business by this group keyword is provided is promoted language, the method further comprises: from predetermined number, promote language, retrieve the popularization language with asterisk wildcard keyword; Part of speech based on asterisk wildcard keyword is classified to promoting language, forms the popularization language list of classification; The popularization language list that described demonstration retrieves comprises: show the popularization language list of this classification.
Wherein, the part of speech based on asterisk wildcard keyword is classified to promoting language, can include, but are not limited to: the popularization language that is noun by the part of speech of asterisk wildcard keyword is divided into a class; By the part of speech of asterisk wildcard keyword, be that adjectival popularization language is divided into a class; The popularization language that is exclamative sentence formula by the part of speech of asterisk wildcard keyword is divided into a class, etc.
Here, can receive user for the editor who promotes language in this popularization language list to generate new popularization language.Alternatively, can be also that sorting key word is to generate new popularization language by asterisk wildcard keyword replacement.
Visible, embodiment of the present invention is classified according to the part of speech of asterisk wildcard keyword, sorting key word can be replaced to the asterisk wildcard keyword identical with its part of speech to generate new popularization language, and the statement of the popularization language that generates of this mode can be more clear and more coherent.
And the form that represents of promoting language list can be " preview " pattern.Such as, screen can be divided into two, wherein a part is used for showing the list of popularization language, another part is edited promoting the popularization language of language list for user, to reach the function of What You See Is What You Get.
Then, grouping keyword is packaged into popularization group with corresponding popularization language.This popularization category is similar to " popularization unit ", can be applied in several scenes.
Step 104: the popularization group based on after encapsulation generates promoted account.
Here, can first determine and promote type; And then set up the popularization group after encapsulation and promote the corresponding relation between type, to generate promoted account.
Promote account number and can there is hierarchy, comprise successively from top to bottom and promote type and popularization group, and comprise and promote language and key word in popularization group.
In the time need to dividing different budgets, can realize by creating the different types of promoting, and according to the division of promoting type, can increase other dimensions by popularization group and supplement.By carrying out layering to promoting account number, corresponding budget is set can to the different types of promoting, and convenient monitoring.And for popularization group, can promote product for difference different popularization languages is set, and different popularization products is pushed different crowds to.For promoting type, for the effective a high proportion of budget of a class website emphasis dropping apparatus.If do not distinguish different dispensing devices when selecting website, need to entirely select dispensing device, guarantee all has an opportunity to show on computing machine and wireless device.
Based on advertising platform, be example below, embodiment of the present invention is elaborated.
First, user's input information, specifically comprises: user is in the foregrounding tag along sort information of advertising platform, thus the own affiliated industry of selection, and then user fills in sorting key word and this user website target network address of oneself on the foreground of advertising platform.
Then, advertising platform captures out keyword from this user website target network address, and expands (such as expanding out agreement word, similar word) with keyword instrument.Meanwhile, the sorting key word that advertising platform is filled according to client simultaneously, as kernel keyword, expands (such as expanding out agreement word, similar word) with keyword instrument.And advertising platform is also found and is had the customer account of same category key word in all existing clients, and the keyword in this customer account is copied.Then, the keyword that advertising platform obtains above-mentioned three class different approaches carries out duplicate removal, and divides into groups according to the part of speech of keyword and core word.
It negates keyword that advertising platform preferably also adds in minute set of keyword.Specifically comprise: advertising platform is found customer account of the same trade mutually in all existing clients, and front ten the most frequently used negative keywords are copied and recommend client, the family of entertaining guests determines whether add or revise.
Then, advertising platform starts to recommend existing popularization language, specifically comprise: advertising platform is first in existing client, searching has same category label information and sorting key word user, wherein different according to dispensing device, the number of words of advertising creative requires different, each industry kind, can filter out the amount of representing and be greater than N, and the popularization language of clicking rate top20.
Then, advertising platform can, in the advertising creative of every class top20, be found out the popularization language with asterisk wildcard key word.The part of speech of advertising platform judgement asterisk wildcard key word, and the identical intention of asterisk wildcard key word part of speech is divided into one group, by the advertising creative grouping of top20, the intention of every group of screening clicking rate top1-3 is recommended user, and to represent form be advertisement preview mode.
Finally, user can revise popularization language, specifically comprises: user reads advertisement preview mode, carries out intention modification, the intention after end user confirms to revise well, and this popularization language is applied in this user's different dispensing devices.
Alternatively, for advertising platform, recommend the concrete steps of existing popularization language, can replace with:
Advertising platform is in existing advertiser, and retrieval has same category label information and sorting key word user.Then, advertising platform is different according to dispensing device, and pushes away the number of words requirement difference of closing language, and for each kind, filter out the amount of representing and be greater than N, and the popularization language of clicking rate top5.Finally, advertising platform is greater than N by the amount of representing, and the popularization language of clicking rate top5 to represent form be " advertisement preview " pattern.Such as, screen can be divided into two, wherein a part is used for showing the list of popularization language, another part is edited promoting the popularization language of language list for user, to reach the function of What You See Is What You Get.
Alternatively, for advertising platform, recommend the concrete steps of existing popularization language, can replace with:
Advertising platform is in existing advertiser, and retrieval has same category label information and sorting key word user.Then, advertising platform is according to dispensing device difference and push away the number of words requirement difference of closing language, and for each kind, filter out the amount of representing and be greater than N, and the popularization language of clicking rate top3, as queue to be selected.Wherein: advertising platform utilizes the core word of user's sorting key word on search engine, to capture the popularization language of top3, adds in queue to be selected.Finally, advertising platform represents popularization language to be selected to client and selects and revise, and representing form is " advertisement preview " pattern.Such as, screen can be divided into two, wherein a part is used for showing the list of popularization language, another part is edited promoting the popularization language of language list for user, to reach the function of What You See Is What You Get.
After generating the popularization language of every group of keyword, grouping keyword can be packaged into popularization group with corresponding popularization language.And then the popularization group of take after encapsulation is least unit, generate promoted account.Wherein, can first determine and promote type; Set up again the popularization group after encapsulation and promote the corresponding relation between type, to generate promoted account.
Such as: first client can determine on foreground and promote type.Such as the region of selecting each key word to throw in, input start time and end time (acquiescence is without the end time) and budget weekly, and the equipment of selecting each key word to throw in, for example: mobile phone or personal computer.
Which type of structure of accounts advertising platform determines to build according to customer selecting again.
For example,, for the structure of accounts of system recommendation:
If there is the user of multiple key, can set up and promote type according to budget weekly, then set up advertisement group according to keyword classification; Or set up and promote type according to region, according to keyword, set up advertisement group.
If have the user of independent key word, budget is set up and is promoted type weekly, then sets up advertisement group according to keyword classification; Also can set up and promote type according to region, according to keyword classification, set up advertisement group.
Such as, suppose that client's situation is as follows: client is the clothes business who sells clothes, there is key word " women's dress ", budget is 700 yuan weekly, throws in mobile phone and PC device, and the start time is advertisement series (promoting type) Time Created, without the end time, input region is: the whole nation.Meanwhile, this client has key word " men's clothing ", and budget 1400 weekly, throw in mobile phone and and PC device, the start time is advertisement series Time Created, without the end time, throws in region and is: Beijing/Shanghai.
Can be defined as multiple key structure of accounts.Now, advertising platform is set up four advertisement series automatically, is respectively:
Promote type one: " women's dress ", throw in mobile phone searching advertisement, budget 300 weekly, and the start time is advertisement series Time Created, without the end time, throws in the whole nation.
Promote type two: " women's dress ", throw in personal computer search advertisements, budget 400 weekly, and the start time is advertisement series Time Created, without the end time, throws in the whole nation.
Promote type one and promote the budget between type two, according to throwing in effect, the budget allocation of advertising platform Automatic Optimal.
Promote type three: " men's clothing ", throw in mobile phone searching advertisement, budget 600 weekly, and the start time is advertisement series Time Created, without the end time, throws in Beijing/Shanghai.
Promote type four: " men's clothing ", throw in personal computer search advertisements, budget 800 weekly, and the start time is advertisement series Time Created, without the end time, throws in Beijing/Shanghai.
Promote type three and promote the budget between type four, according to throwing in effect, the budget allocation of advertising platform Automatic Optimal.
Although take above advertising sector as example have been described in detail embodiment of the present invention, it will be appreciated by those of skill in the art that this description is only exemplary, and be not used in embodiment of the present invention is limited.
Based on above-mentioned labor, embodiment of the present invention has also proposed a kind of device that generates promoted account.
Fig. 2 generates the structural drawing of the device of promoted account according to embodiment of the present invention.
As shown in Figure 2, this device comprises receiving element 201, keyword merge cells 202, popularization group encapsulation unit 203 and account generation unit 204, wherein:
Receiving element 201, for receiving tag along sort information and target web chained address;
Keyword merge cells 202, for capturing business keyword from the corresponding webpage of target web chained address institute, according to tag along sort, information retrieval has the service group of same category, obtain the business keyword of this service group, the business keyword of Bing Jiang service group with from target web chained address the keyword that captures of corresponding webpage merged;
Popularization group encapsulation unit 203, divides into groups for being combined rear keyword, generates the popularization language of every group of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language;
Account generation unit 204, generates promoted account for the popularization group based on after encapsulation.
In one embodiment,
Receiving element 201, is further used for receiving sorting key word;
Keyword merge cells 202, for according to tag along sort, information retrieval has the service group of same category, in Cong Gai service group, retrieve the business subgroup with same category key word, and obtain the business keyword of the business subgroup with same category key word.
In one embodiment,
Popularization group encapsulation unit 203, divides into groups for being combined rear keyword based on keyword part of speech, and in the key word group after grouping, negative keyword is set.
In one embodiment,
Popularization group encapsulation unit 203, for being provided, the predetermined number being provided by the source business that this group keyword is provided promotes language, show the popularization language list retrieving, and receive for the editor who promotes language in this popularization language list to generate the popularization language of every group of keyword.
In one embodiment,
Popularization group encapsulation unit 203, after the predetermined number that is further used for being provided by the source business that this group keyword is provided in retrieval is promoted language, from described predetermined number, promote language, retrieve the popularization language with asterisk wildcard keyword, part of speech based on asterisk wildcard keyword is classified to promoting language, forms the popularization language list of classification; Show the popularization language list of this classification, and be that sorting key word is to generate the popularization language of every group of keyword by asterisk wildcard keyword replacement.
In one embodiment,
Account generation unit 204, promotes type for determining, and the corresponding relation between the popularization group after foundation encapsulation and popularization type is to generate promoted account.
And, user can utilize browser to browse popularization language in various terminals, these terminals can include, but are not limited to: functional mobile phone, smart mobile phone, palm PC, PC (PC), panel computer or PDA(Personal Digital Assistant), etc.
Although enumerated in detail above the instantiation of terminal, those skilled in the art can recognize, these are enumerated is only purposes of illustration, is not intended to limit the present invention the protection domain of embodiment.Browser specifically can comprise that the Firefox of Internet Explorer, Mozilla of Microsoft is, the Safari of Apple, the browsers such as Opera, Google Chrome, GreenBrowser.
Although listed in detail above some conventional browsers, those skilled in the art can recognize, embodiment of the present invention is not limited to these browsers, but go for can be used for arbitrarily the file in display web page server or archives economy and allow the application (App) of user and file interaction, these application can be current common various browsers, can be also other the application programs arbitrarily with web page browsing function.
In fact, can specifically implement by various ways the method and apparatus of the generation promoted account that embodiment of the present invention proposes.
Such as, can follow the application programming interfaces of certain standard, the method that generates promoted account is written as to the plug-in card program being installed in PC, mobile terminal etc., also can be encapsulated as application program and be downloaded voluntarily use for user.When being written as plug-in card program, can be implemented as the multiple card format such as ocx, dll, cab.Also can implement by the concrete technology such as Flash plug-in unit, RealPlayer plug-in unit, MMS plug-in unit, MIDI staff plug-in unit, ActiveX plug-in unit the method for the generation promoted account that embodiment of the present invention proposes.
The method of the generation promoted account that can embodiment of the present invention be proposed by the storing mode of instruction or instruction set storage is stored on various storage mediums.These storage mediums include, but are not limited to: floppy disk, CD, DVD, hard disk, flash memory, USB flash disk, CF card, SD card, mmc card, SM card, memory stick (Memory Stick), xD card etc.
In addition, the method for the generation promoted account that embodiment of the present invention can also be proposed is applied in the storage medium based on flash memory (Nand flash), such as USB flash disk, CF card, SD card, SDHC card, mmc card, SM card, memory stick, xD card etc.
In sum, in embodiment of the present invention, receive tag along sort information and target web chained address; From the corresponding webpage of target web chained address institute, capture business keyword, according to tag along sort, information retrieval has the service group of same category, obtain the business keyword of this service group, the business keyword of Bing Jiang service group with from target web chained address the keyword that captures of corresponding webpage merged; Be combined rear keyword and divide into groups, generate the popularization language of every group of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language; Popularization group based on after encapsulation generates promoted account.As can be seen here, after application embodiment of the present invention, can capture business key word by target web chained address, and the service group that retrieval has same category is to obtain business key word, therefore keyword source is not only confined to predefined keyword, but can carry out various expansions to keyword, therefore improved popularization efficiency.
And, after application embodiment of the present invention, grouping keyword is packaged into popularization group to form promoted account with corresponding popularization language, thereby can sets up rational structure of accounts by the predicable based on keyword, and improved thus popularization efficiency.
The above, be only preferred embodiment of the present invention, is not intended to limit protection scope of the present invention.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (12)
1. a method that generates promoted account, is characterized in that, the method comprises:
Receive tag along sort information and target web chained address;
From the corresponding webpage of target web chained address institute, capture business keyword, according to tag along sort, information retrieval has the service group of same category, obtain the business keyword of this service group, the business keyword of Bing Jiang service group with from target web chained address the keyword that captures of corresponding webpage merged;
Be combined rear keyword and divide into groups, generate the popularization language of every group of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language;
Popularization group based on after encapsulation generates promoted account.
2. the method for generation promoted account according to claim 1, is characterized in that, further receives sorting key word;
Described according to tag along sort, information retrieval has the service group of same category, and the business keyword that obtains this service group comprises:
According to tag along sort, information retrieval has the service group of same category, retrieves the business subgroup with same category key word in Cong Gai service group, and obtains the business keyword of the business subgroup with same category key word.
3. the method for generation promoted account according to claim 1, is characterized in that, described in be combined rear keyword and divide into groups to comprise: based on keyword part of speech, be combined rear keyword and divide into groups;
The method further comprises: in the key word group after grouping, negative keyword is set.
4. the method for generation promoted account according to claim 1, is characterized in that, the popularization language of every group of keyword of described generation comprises:
A predetermined number that retrieval is provided by the source business that this group keyword is provided is promoted language;
Show the popularization language list retrieving, and receive for the editor who promotes language in this popularization language list to generate the popularization language of every group of keyword.
5. the method for generation promoted account according to claim 4, is characterized in that, after the predetermined number being provided by the source business that this group keyword is provided in retrieval is promoted language, the method further comprises:
From described predetermined number, promote language, retrieve the popularization language with asterisk wildcard keyword, the part of speech based on asterisk wildcard keyword is classified to promoting language, forms the popularization language list of classification;
The popularization language list that described demonstration retrieves comprises: show the popularization language list of this classification;
Described reception be take and generated new popularization language and comprise for the editor who promotes language in this popularization language list: by asterisk wildcard keyword replacement as sorting key word is to generate the popularization language of every group of keyword.
6. the method for generation promoted account according to claim 1, is characterized in that, the described popularization group based on after encapsulation generates promoted account and comprises:
Determine and promote type;
Set up the popularization group after encapsulation and promote the corresponding relation between type, to generate promoted account.
7. a device that generates promoted account, is characterized in that, this device comprises receiving element, keyword merge cells, popularization group encapsulation unit and account generation unit, wherein:
Receiving element, for receiving tag along sort information and target web chained address;
Keyword merge cells, for capturing business keyword from the corresponding webpage of target web chained address institute, according to tag along sort, information retrieval has the service group of same category, obtain the business keyword of this service group, the business keyword of Bing Jiang service group with from target web chained address the keyword that captures of corresponding webpage merged;
Popularization group encapsulation unit, divides into groups for being combined rear keyword, generates the popularization language of every group of keyword, and grouping keyword is packaged into popularization group with corresponding popularization language;
Account generation unit, generates promoted account for the popularization group based on after encapsulation.
8. the device of generation promoted account according to claim 7, is characterized in that,
Receiving element, is further used for receiving sorting key word;
Keyword merge cells, for according to tag along sort, information retrieval has the service group of same category, in Cong Gai service group, retrieve the business subgroup with same category key word, and obtain the business keyword of the business subgroup with same category key word.
9. the device of generation promoted account according to claim 7, is characterized in that,
Popularization group encapsulation unit, divides into groups for being combined rear keyword based on keyword part of speech, and in the key word group after grouping, negative keyword is set.
10. the device of generation promoted account according to claim 7, is characterized in that,
Popularization group encapsulation unit, promotes language for the predetermined number being provided by the source business that this group keyword is provided is provided, and shows the popularization language list retrieving, and receives for the editor who promotes language in this popularization language list to generate the popularization language of every group of keyword.
The device of 11. generation promoted accounts according to claim 10, is characterized in that,
Popularization group encapsulation unit, after the predetermined number that is further used for being provided by the source business that this group keyword is provided in retrieval is promoted language, from described predetermined number, promote language, retrieve the popularization language with asterisk wildcard keyword, part of speech based on asterisk wildcard keyword is classified to promoting language, forms the popularization language list of classification; Show the popularization language list of this classification, and be that sorting key word is to generate the popularization language of every group of keyword by asterisk wildcard keyword replacement.
The device of 12. generation promoted accounts according to claim 7, is characterized in that,
Account generation unit, promotes type for determining, and the corresponding relation between the popularization group after foundation encapsulation and popularization type is to generate promoted account.
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