CN104041000A - Method and apparatus for communicating a message - Google Patents

Method and apparatus for communicating a message Download PDF

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Publication number
CN104041000A
CN104041000A CN201280056009.3A CN201280056009A CN104041000A CN 104041000 A CN104041000 A CN 104041000A CN 201280056009 A CN201280056009 A CN 201280056009A CN 104041000 A CN104041000 A CN 104041000A
Authority
CN
China
Prior art keywords
user
message
advertisement
processor
communication linkage
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201280056009.3A
Other languages
Chinese (zh)
Inventor
克里·肖恩·戴维斯
佩里·米尔顿·贝尔
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ke La Leix Co Ltd
Original Assignee
Ke La Leix Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from NZ59521011A external-priority patent/NZ595210A/en
Application filed by Ke La Leix Co Ltd filed Critical Ke La Leix Co Ltd
Priority claimed from PCT/NZ2012/000166 external-priority patent/WO2013073969A2/en
Publication of CN104041000A publication Critical patent/CN104041000A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M3/00Automatic or semi-automatic exchanges
    • H04M3/42Systems providing special services or facilities to subscribers
    • H04M3/487Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872Non-interactive information services
    • H04M3/4878Advertisement messages
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M2207/00Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
    • H04M2207/20Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place hybrid systems
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M3/00Automatic or semi-automatic exchanges
    • H04M3/42Systems providing special services or facilities to subscribers
    • H04M3/42017Customized ring-back tones

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  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

This disclosure provides systems, methods and devices for communicating a message prior to enabling communication over a communication link between user devices. In one aspect the disclosure provides a method for communicating a message prior to enabling communication over a communication link between a user device and a second user device.; The method may include receiving a request to initiate the communication link from the second user device, causing a notification of the request to initiate the communication link to be generated at the user device, receiving an acknowledgement from a user of the user device that the notification has been received, causing a message to be communicated to the user of the user device, receiving a user initiated acknowledgement from the user of the user device that the message has completed, and enabling communication between the users of the user device and second user device once the user initiated acknowledgement has been received.

Description

For transmitting the method and apparatus of message
The statement of corresponding application
The complete specification of the provisional specification of the provisional specification of the new zealand patent application of the application based on about submitting on September 15th, 2011 numbers 595210, the new zealand patent application that on February 21st, 2012 submits to numbers 598335 and the new zealand patent application of submitting on June 27th, 2012 numbers 595210, the full content of these applications is incorporated herein, with for referencial use.
Technical field
The present invention relates to, for transmitting message, be particularly useful for transmitting method and the equipment of message before can communicating by the communication linkage between first user device and the second user's set.
Background technology
Technological progress has produced communicator, for example, mobile phone, no matter where, mobile phone all becomes with other people and carries out the interactive ubiquitous instrument of individual in individual and vocational ability.
Such device provides direct access individual chance for advertiser.
For suspending to user, play message, use message to replace the dialing tone of caller's device or ring-back tone or be well-known connecting the system of playing message to caller before calling out.Such system is not target by the user of receipt of call, and this has limited the spectators that message will transmit.
U.S. Patent Application No. 2007/0116227 has been discussed and can have been listened advertisement to send to and call out recipient, broadcast advertisement and notice that to attract to call out recipient they are just in the fact of receipt of call as the tinkle of bells.
Yet such method has several shortcomings.If call out recipient not in the hearing of phone scope or phone furnishing is quiet in one's power, can transmit advertisement so but described advertisement is not heard.The advertiser paying for transmission advertisement quota wishes received certain assurance of advertisement ideally.And the memory space in the memory of this specification requirement calling recipient's phone can be used, this is unwarrantable.
And, can advantageously provide so a kind of mechanism, for advertisement (or other message) being notified to its other party relevant to called person or calling recipient, to arrive audience as much as possible by other communications conduits.
A target of the present invention is, addresses the above problem or be at least the selection that the public provides use.
Comprise any patent or all lists of references of patent application in this specification, quoted are incorporated by reference thereto.Do not admit any formation prior art of quoting.This discussion of quoting has illustrated the content that its author advocates, and applicant retains the accuracy of document and the right of correlation that query is quoted.Obviously will appreciate that, although quoted in this article a plurality of prior art publications, this reference does not form any document of admitting in these documents and is formed in the general general knowledge of a part in the art in New Zealand or any other country.
In whole this specification, wording " comprises (comprise) " or it (for example changes, " comprise (comprises) " or " comprising (comprising) ") be appreciated that as hint comprises illustrated element, integral body or step or element, integral body or step group, but do not get rid of any other element, integral body or step or element, integral body or step group.
According to the description subsequently only providing by example, other aspects of the present invention and advantage are apparent.
Summary of the invention
According to an aspect of the present invention, provide a kind of method that transmitted message before can communicating by the communication linkage between user's set and the second user's set, comprised the following steps:
From the second user's set, receive the request of initiating (initiate starts) communication linkage;
Make to generate in user device the notice of the request of initiating communication link;
From the user of user's set, receive the confirmation that has received described notice;
Make message send the user of user's set to;
The user who finishes (complete completes) from user's receipt message of user's set initiates to confirm; And
Once receive user, initiate to confirm the user who makes it possible at user's set and the communicating between users of the second user's set.
According to another aspect of the present invention, provide a kind of equipment that transmits message before communicating for the communication linkage by between user's set and the second user's set, described equipment comprises:
Processor, is configured to:
From the second user's set, receive the request of initiating communication link;
Make to generate in user device the notice of the request of initiating communication link;
From the user of user's set, receive the confirmation that has received described notice;
Make searching message in memory and message is sent to the user of user's set;
The user who has finished from user's receipt message of user's set initiates to confirm; And
Once receive user, initiate to confirm the user who makes it possible at user's set and the communicating between users of the second user's set.
In an illustrative embodiments, this equipment can comprise the memory that stores at least one message, and processor is retrieved the user's that will send user's set to message from this memory.
Imagination the present invention can application-specific in telephone device, mobile phone especially.Yet, it should be understood that this is not intended to limit.
For example, user's set can be and utilizes the personal computer, personal digital assistant (PDA) of internet voice transfer protocol (VoIP) software or other information softwares or effectively for to have for carrying out by communication linkage any other device of mutual mode.
To quoting of communication linkage, should be understood to represent channel, by described channel, can connect two or more devices, main purpose is to promote the communication between the user of device or device.For example, in the situation that the first and second user's sets are mobile phone, communication linkage can be the channel in cellular network, and user by this channel call each other.
The precise nature that it should be understood that communication linkage changes along with the type of the user's set of utilization of the present invention.For example, a lot of mobile phones have and are connected to cordless communication network but not the ability of the cellular network of its distribution.Can do like this, so that access internet voice transfer protocol (VoIP) software, to be utilized compatible software that phone is made to PC.
It should be understood that execution equipment of the present invention or system can be mutual with the element of being controlled by different entities, to realize final result.
For example, for carry out equipment of the present invention can be responsible for providing and to control the telecommunications provider of communication linkage mutual, to carry out different step of the present invention.In another embodiment, this equipment can be integrated in the system of telecommunications provider.
In one embodiment, can originally carry out the present invention with it at user's set.
One group of processor executable of the operation of carrying out the method for example, can be installed on user's set.It should be understood that these instructions can adopt by the operating system installation of this device and the software of operation or embed the form of the firmware in this device.In this article with reference to the instruction as application program.
This application program can be mutual with operating system and/or the hardware of this device, with some function of carrying out between control device and/or communicating by letter with service provider.For example, this application program can be forbidden user input apparatus (for example, microphone), to prevent, between device, communicates.Do like this, imagination can send message to the user of user's set, and the not standard operation of interfere with communications link provider.
Therefore, be understood that, can can represent (being for example connected of communication linkage itself by quoting of communicating with communication linkage between the second user's set at user's set, by communication linkage provider) or allow user to transmit, this communication linkage was previously set up by communication linkage provider.
Can from the second user's set, receive the request of initiating communication link, for example, when dialing phone number or when selecting contact person.
Or the request of initiating communication link can be when receiving the request of initiating communication link from the second user's set the signal that the provider by communication linkage generates, this signal is sent out subsequently band and carries out equipment of the present invention.
Similarly, make to generate in the second user device the notice of the request of initiating communication link, can comprise the equipment that signal is directly sent to this device.Or this equipment can be configured to signal to offer communication linkage provider, thereby this provider sends to the second user's set by the notice of the request of initiating communication link.
This notice can be the known any suitable mode of asking initiating communication link being used to indicate in the art, for example, and the vibration of the broadcast of telephone bell, the demonstration of visual alarm, the second user's set etc.
Preferably, when notifying, user answer generates the confirmation that has received notice from the user of user's set.The precise forms adopting depends on the character of user's set.
For example, the in the situation that of phone, in response to incoming call alarm, can, when user picks up or opens telephone receiver or presses " answering " key, create and confirm.
For example, in the situation that the message application relevant to computer answered notice and can be comprised user's input unit (, keyboard, mouse or touch sensitive device) selection " answering " icon.
By requiring the confirmation of notice, the user that imagination the present invention can improve user's set checks and/or listens to the possibility of message.
This is due to several reasons, first, by confirmation, notifies (for example, answering the phone that the tinkle of bells sounds), and user confirms to control at present and note user's set.
For example, and user recognizes that the opposing party has asked initiating communication link (, calling to them), and can be prompted to the party be connected with the opposing party in the situation that and note this message knowing that end can cause.
Another advantage is, can obtain the accurate data of the success rate of the message receiving about the user by user's set.
One preferred embodiment in, message is advertisement.Advertisement is interpreted as expression for the expression of the information of the object (conventionally combining with the supply of commodity and/or service) of sales promotion.
About this point, message can be described as advertisement.Yet, it should be understood that this is not intended to limit, and this message can comprise effectively for sending any information of the user of user's set to.For example, this message can be used as information service (for the object of educating) or transmits the information about service.
Gray quoting is interpreted as that side that expression created or transmitted advertisement.
Imagination, for every the advertisement that sends the user of user's set to, can be collected gray expense.Once received the confirmation of notice of the request of initiating communication link, only, by transmitting advertisement, advertiser can be sure of the validity of this advertisement more.
One preferred embodiment in, from multiple messages, select to send to the user's of user's set message.
It should be understood that user's set can install with other (for example, server) communication, to carry out at least one step related to the present invention.For example, user's set can with server communication so that retrieve stored in database for sending user's advertisement to.
Yet, it should be understood that this is not intended to limit.In an illustrative embodiments, for example, in the disabled situation of Advertisement Server, user's set can be stored at least one message in local storage at this moment.
Preferably, select described message to comprise that the standard based on being derived from the user profile relevant to user's set is selected described message at least partly.
Imagination can for example, obtain user profile from the service provider relevant to user's set (, telco service provider).Or the user of user's set can subscribe to receive message/advertisement of the present invention, and during subscribing to, input such specifying information.
User profile can comprise the demographic information of this message, for example, and the theme of age, sex, occupation, education etc., interest or hobby, or effectively comprise that advertiser can determine to take any other information that this user is target.
The advertisement that imagination has the standard of the most closely mating with user's specifying information of being selected by advertiser is selected, for sending the user of user's set to.
Preferably, select described message to comprise that described message is selected in the position based on user's set at least partly.
The position of this device can be by obtaining in any suitable mode known in the art.For example, a lot of handheld apparatus have GPS function.Or the unit of the communication network that can operate with this device comes estimated position, or use the technology such as triangulation to obtain this position.In the situation of circuit, can obtain from the record relevant to landline this position by land.
In the process of position of understanding this device, can realize even more targeted advertisements.For example, the bootable user of advertiser with a plurality of memory locations enters nearest storage, target ad-hoc location (user wishes to set up its configuration file in these positions or expectation obtains best return from these positions) or target location (competitor is arranged in these positions or is active in these positions, to client is transferred to advertiser).
One preferred embodiment in, message is audio message.Imagination is being used telephone subscriber's device to realize in situation of the present invention, and this is effective especially.No matter whether this device has the ability that shows visual message, all can transmit advertisement by voice channel.
And the user of device more may listen to advertisement, to guarantee that they are apprised of in the time can communicating with the opposing party.The in the situation that of having visual message on mobile phone, user is put into phone in one's ear simply, waits phone to be connected, effectively ignores advertisement.
Imagine this and can produce larger switching rate (that is, in the situation that user acts according to advertisement), this is the common-denominator target of advertisement.
Yet, it should be understood that this is not intended to limit, and this advertisement (or other message) can be vision, the sense of hearing, sense of touch advertisement or its combination.For example, the comparable pure audio of user's set (for example, PC) is more suitable in vision or multimedia advertising.
One preferred embodiment in, determine and can before the communicating between users of device, finish to play message on user's set.Can by select specific key (for example, the secondary or physical bond of device or the icon on screen), voice command or with mutual any other the suitable mode of user's set, realize user and initiate to confirm.
Unless play and confirmed by user when finishing although imagine the end of message, otherwise can not communicate by communication linkage the step that imagination is replaced.
For example, the user of interruption advertisement can be so that advertisement be retransmitted to the second user's set after communication linkage disconnects.
Imagination the present invention can be relevant to incentive plan, and by this incentive plan, the user of excitation user's set receives advertisement.
Equally, one preferred embodiment in, when determining end, to carrying out credit (credit) with the user-dependent account of user's set.
Imagination interrupts attempting setting up communication linkage the user of the second user's set, completes message is sent in user's set situation before, and message will finish.
Do like this, the user of user's set can have the chance that end is carried out the advertisement of credit to its account.
It should be understood that imagination is for rewarding the user's of user's set other system.For example, in one embodiment, determine that message has finished to cause to adding counting with the user-dependent quota of user's set.
Imagine this and can be used for reducing the expense that user is collected.Yet the present invention can be used for for gratuitously offering the user's of system service, create revenue source.For example, for basic access, can not collect the user's of VoIP service expense, but service provider still can obtain income by transmitting advertisement.User is payable high-level service also, to do not receive advertisement when using service.
And award can not link to the provider of communication linkage.For example, this award can be optional commodity and service (for example, film ticket, food stamp, for the credit in web application shop etc.).
Also imagining equipment related to the present invention and system can be used to transmit advertisement with the alternative of previously described mode.
Equipment of the present invention can be configured to make message send user's set to, and does not ask the communication linkage of initiation and another user's set.
For example, advertiser can select, by specific standard, advertisement is sent to all users.
Or described equipment can monitor the position of subscriber's device by service provider or with the direct communication of this device, and near the device of the set position selected of Xiang advertiser sends advertisement.
According to another aspect of the present invention, provide a kind of in user's set and the method that transmits message before communication linkage between the second user's set is connected, the method comprises the following steps:
From the second user's set, receive the request of initiating communication link;
Make to generate in user device the notice of the request of initiating communication link;
Before making can to connect being connected between user's set and the second user's set, make message send user's set and/or the second user's set to; And
Make, at least one relevant Social Media system of at least one user account to relevant with this or these user's set, to show the content relevant to message.
In one embodiment, the method can comprise the confirmation that has received described notice from user's set reception.
In one embodiment, the method can be included in while receiving the confirmation and make message send the second user's set to.
According to another aspect of the present invention, provide a kind of at user's set and the equipment that transmits message before communication linkage between the second user's set is connected, described equipment comprises:
Processor, is configured to:
From the second user's set, receive the request of initiating communication link;
Make to generate in user device the notice of the request of initiating communication link;
Before making can to connect being connected between user's set and the second user's set, make message send user's set and/or the second user's set to; And
Make, at least one relevant Social Media system of at least one user account to relevant with this or these user's set, to show the content relevant to message.
The quoting of Social Media system be interpreted as representing allowing user announce online material and with the platform of other user interactions, for example, blog or community network platform, for example, Twitter tM, Facebook tMor LinkedIn tM.The member of social network system especially conventionally with and they are social or professional links or to share other members of interest mutual.
Such Social Media system need to be carried out user's registration before can using this system.Imagination is when creating the account that receives advertisement of the present invention, and user can add is enough to identify it as the specifying information of member's Social Media system.
The establishment of account can comprise the Social Media system account of the next direct calling party of specifying information that the utilization of mandate ad system provides in registration process.Yet this is not intended to limit.Imagination can be presented at least one the Social Media system being associated with user account (being associated with user's set) content relevant to advertisement, can comprise that the application programming interface (API) by Social Media system sends to Social Media system account by authorization requests.Such authorization requests can be identified when user accesses in due form their Social Media account and does clearly like this.
One preferred embodiment in, the invitation by user's set receipt message can be sent to other members with the first or second user-dependent Social Media system.Imagination can send it to and user-dependent all members or those members of being selected by user.And, can only invitation be sent to following member: these members' user profile represents that these members are positioned at the position that ad system is operating.
Or/in addition, can on user's Social Media network, show the message of the specifying information of the provider that comprises relevant message communicating (advertisement) system.
Do like this, compare with informing its service, advertising provider can carry out advertisement to potential user widely.Imagining this can be to the effective especially channel of promotional service, because of a sort booking reader more may belong to the demographics of agreeing to subscription service.
When operating, once receive message on user's set, so just can show the content relevant with message at least one relevant Social Media system of user account (relevant with user's set).After this can follow the confirmation having finished in message and/or when user clearly asks in Social Media system displaying contents.
One preferred embodiment in, the content showing in Social Media system comprises entity that relevant this message is pointed or the information of event.For example, if this message publicity consumer goods shop, this content can comprise firm name so.Do like this, by message send to user and with its network widely of its online interaction.
Imagine this content and can comprise the link to gray website.A lot of search engines make the rank of website at least partly according to the quantity linking from Dui Gai website, other sources and the traffic that is derived from this provenance.By the gray website for connecting, provide another channel, the present invention can use search engine optimization (SEO).
Or described content can be guided beholder into the gray account on community network platform, but not external network exists.For example, the present invention can impel user account " as " gray Facebook tMwebpage.
Preferably, described content also comprises the information relevant to the provider of message communication system.The same with foregoing, this can comprise to the link of the website of provider.Do like this, provider carries out search engine optimization, and when the advertisement that will transmit is decided through consultation in transmission, publicizes its service.
By the application programming interface (API) of Social Media system, can realize and communicating with Social Media system and displaying contents subsequently.
For firmware and/or software (also referred to as computer program) implementation, the instruction (for example, program, function etc.) that technology of the present invention can be used as the described function of execution realizes.Not it should be understood that and describe the present invention with reference to any specific programming language, and various programming language can be used in the present invention.Firmware and/or software code can be stored in memory or embody and carried out by one or more processors with any other processor readable medium.This memory can be in processor inside or in the outside realization of processor.
General processor can be microprocessor, but alternatively, processor can be any processor, controller, microcontroller or state machine.Processor also can be embodied as the combination of calculation element, for example, and the combination of the combination of digital signal processor (DSP) and a microprocessor, multi-microprocessor, one or more microprocessor and DSP core or any other such configuration.As consistent in prior art, processor can be connected with server the operation that combines with network.
The step of method, processing or the algorithm of describing in conjunction with the present invention can directly be implemented with hardware, the software module of being carried out by processor or the two combination.Various steps in method or operation or operation can according to shown in order carry out or can sequentially carry out according to another kind.In addition, can omit one or more processing or method step or one or more processing or method step can be added in these methods and processing.Can, in the beginning of these methods and processing, ending or middle existing element, add extra step, module or an operation.
Embodiments of the present invention can at least provide following advantage:
Owing to impelling advertisement, person notes preparing to communicate with the opposing party, so have larger possibility of transformation;
Make the ability that user profile is relevant to user's set can transmit advertisement highly targetedly, comprise the target area at competitor place, to obtain its client;
Only when confirming to have user, transmit advertisement, improved the possibility of checking/listening to advertisement, and can keep more accurate record for the object of charging; And
Personal advertisement provides larger accessibility for less advertiser cheaply;
The character of technology is more easily accessed advertisement and is created more neatly or adjust advertisement, to be suitable for current needs;
Be not limited to specific device or operating system/platform, provide by the ability of the advertisement of communication system transmission widely;
Calling party at spider lines, advertisement is sent to user's coordinate (advertisement itself and advertisement transmit service); And
By back link is provided, there is the advantage widely of search engine optimization.
Accompanying drawing explanation
Fig. 1 is for realizing the diagram of the system of embodiments of the present invention;
Fig. 2 is for illustrating according to an aspect of the present invention the flow chart of an illustrative methods initiating advertising campaign;
Fig. 3 is for illustrating the flow chart that user can subscribe to receive an illustrative methods of advertisement according to an embodiment of the invention;
Fig. 4 is for illustrating the flow chart that user can subscribe to receive another illustrative methods of advertisement according to an embodiment of the invention;
Fig. 5 can communicate the flow chart that transmits an illustrative methods of advertisement before by communication linkage for being illustrated according to an embodiment of the invention;
Fig. 6 can communicate the flow chart that transmits another illustrative methods of advertisement before by communication linkage for being illustrated according to an embodiment of the invention;
Fig. 7 is for illustrating the flow chart of an illustrative methods of manager bonus system according to an embodiment of the invention;
Fig. 8 can communicate the flow chart that transmits another illustrative methods of advertisement before by communication linkage for being illustrated according to an embodiment of the invention;
Fig. 9 can communicate the flow chart that transmits another illustrative methods of advertisement before by communication linkage for being illustrated according to an embodiment of the invention;
Figure 10 is for illustrating according to another implementation of the invention the flow chart of the method that transmits advertisement.
Embodiment
Fig. 1 shows and can realize system of the present invention (conventionally being represented by arrow 100).
System 100 comprises network 101, and the various communications between the device in system 100 link by this network.Although network 101 is illustrated as discrete component, it should be understood that, this network can consist of a plurality of sub-networks, and these sub-networks may be used different technology (for example, wired or wireless optical fiber or radio) to operate.
A plurality of user's sets are connected to network 101, and described user's set comprises the first mobile phone 102, the second mobile phone 103 and PC 104.
System 100 also comprises service provider server 105, and this server is connected to network and is configured to be convenient to the connection of the communication linkage between user's set.
For example, if be desirably between the first mobile phone 102 and the second mobile phone 103, call out, service provider server 105 will receive the call request that will connect from the first mobile phone 102 so, and by call connection to the second mobile phone 103.
Advertisement Server 106 is also connected to network 101 together with memory cell 107.Memory cell 107 stores will be according to the advertisement that will send of the present invention.
Gray computer 108 is also connected to network, so that create advertisement.
The relevant account of service that advertiser can be used computer 108 or any other suitable device to visit to provide to operating personnel by Advertisement Server.
In one embodiment, the entity that the operating personnel of Advertisement Server can be service provider or controlled by service provider.Yet, it should be understood that this is not intended to limit.In some embodiments, the operating personnel of Advertisement Server can sign a contract with service provider, to carry out and to monitor operation of the present invention, and in other embodiments, can independent operation.
Advertisement Server 106 and/or user's set can communicate with at least one the Social Media system at Social Media server 109 enterprising line operates by the application programming interface (API) of Social Media system.
Be understood that, user's set 102,103 and 104, gray computer 108 and server 105,106 and 109 all can comprise at least one processor (not shown), and this processor is configured to carry out the following exemplary process of at least a portion with computer executable instructions in the memory (not shown) being stored on each device or that access by network 101.
Fig. 2 shows the processing 200 that advertiser initiates advertising campaign.
In step 201a, advertiser creates advertisement.For the object of discussing, advertisement is interpreted as listening advertisement.Ideally, advertisement was no more than for 10 seconds.This advertisement can be the simple audio file creating on household PC or is professional advertisement of recording.
Or in step 201b, advertiser can send by the operating personnel of ad system the request that creates advertisement.
In step 202, advertiser creates advertisement configuration file, and this configuration file comprises target criteria, for example, and the range of age, city, interest, specific GPS position, marital status, occupation, industry and/or income range.
In step 203, advertiser's regulation transmits beginning and the Close Date of advertisement.
Then, in step 204, the budget of advertising campaign is selected by advertiser.
Then, based on step 202 to 203 in the parameter of input, calculate the appraisal of the possible size of target audience, and in step 205, this appraisal be shown to advertiser.
If advertiser provides advertisement, in step 206, be uploaded to Advertisement Server 106 and be stored in memory cell 107 so.The part that existing advertisement can be used as new activity is replicated, edits and moves.
Then, in step 207, its advertising campaign is authorized by advertiser.Advertiser can be by its account of internet access, to check all activities, and can check how many advertisements played, when played they are, GPS position (available in the situation that) etc.Can also see bill and printed invoice.
Fig. 3 shows user and subscribes to receive the processing 300 of advertisement on its user's set.
In step 301, user registers by Advertisement Server 107, and completing user registration, and this registration comprises comprehensive demographic information, for example, and age, city, interest, marital status, occupation, industry and/or income range.
In step 302, user registered user device or the account of obtaining from user's set by user profile.For example, the telephone number of the registrable mobile phone 103 of user or the VoIP software account name of being accessed by PC 104.User also can provide the specifying information of the Social Media system under it, and sufficient specifying information is provided, to pass through its account of Social Media system identification.
In step 303, user also determines the award amount that it wish to receive, for example, and free the number of minutes or ticket value, and be provided it and need to listen to obtain the appraisal of quantity of the advertisement of these awards.
Preferably, will require user to listen to its complete advertisement quota, to receive it, reward, do not arrange in proportion and adjust.Yet, it should be understood that this is not intended to limit.
In step 304, user confirms that all information can acceptance and articles of agreement and condition, and checking message is sent to device, that is, SMS message is sent to mobile phone 103, or Email is sent to the addressable destiny account of computer 104.During subscribing to, also authorization requests is sent to the Social Media system account by user's appointment.
Can require user's regular update and/or confirm its configuration file, to guarantee profile information along with user profile and lifestyle change and to develop.
Fig. 4 shows user and subscribes to receive the optional processing 400 of advertisement on its user's set.
In step 401, user downloads on its user's set can be in the application program that transmits and monitor advertisement.
In step 402, user uses Advertisement Server 107 to register by application program, and completing user registration, and this registration comprises comprehensive demographic information, for example, and age, city, interest, marital status, occupation, industry and/or income range.
In step 403, user registered user device or the account of obtaining from user's set by user profile.For example, the account name of the telephone number of the registrable mobile phone 103 of user or the application program that operated by phone 103 or the VoIP software account name of being accessed by PC 104.User also can provide the specifying information of the Social Media system under it, and sufficient specifying information is provided, to pass through its account of Social Media system identification.
In step 404, user also determines the award amount that it wish to receive, for example, and free the number of minutes, and be provided it and need to listen to obtain the appraisal of quantity of the advertisement of these awards.
Preferably, will require user to listen to its complete advertisement quota, to receive it, reward, and do not arrange in proportion and adjust.Yet, it should be understood that this is not intended to limit.
In step 405, user confirms that all information can acceptance and articles of agreement and condition, and checking message is sent to device, that is, SMS message is sent to the second mobile phone 103, or Email is sent to the addressable destiny account of computer 104.During subscribing to, also authorization requests is sent to the Social Media system account by user's appointment.
It should be understood that for the sake of clarity, each step of Fig. 3 and Fig. 4 be shown, but in the case of without departing from the present invention, can according to from shown in the different order of order or in combined step, carry out these steps.
Fig. 5 shows in the first mobile phone 102 and the method that transmits advertisement before communication linkage between the second mobile phone 103 is connected.
In step 501, the user of the first mobile phone 102 dials the number of the second mobile phone 103, and request or the calling of initiating communication link are sent to service provider server 105.
In step 502, service provider server 105 determines that whether the second mobile phone 103 is relevant to the subscription of advertising service.
If the second mobile phone 103 is irrelevant with subscription, in step 503, connects and call out so.
If the second mobile phone 103 is relevant to subscription, in step 504, service provider server 105 indication Advertisement Servers 106 have received by the request of the second mobile device initiating communication link so.
In step 505, any bar advertisement that Advertisement Server 106 is determined in memory cell 107 storage best to the user profile coupling relevant with the second mobile phone 103 and the Current GPS position (if available) of mobile phone 103.
If unidentified to any suitable advertisement, Advertisement Server 106 notification service provider servers 105 so, service provider server 105 is given the second mobile phone 103 by the call notification of the first mobile phone 102, and if answer the call, connects and calls out so in step 503.
If recognize suitable advertisement, Advertisement Server 106 notification service provider servers 105 so, and in step 506, service provider server 105 is given the second mobile phone 103 by the call notification of the first mobile phone 102.
In step 507, the user answer of the second mobile phone 103 notice, and Advertisement Server 106 sends selected advertisement to second mobile phone 103 by service provider server 105.
In step 508, once advertisement finishes, just require user to confirm by pressing keys, voice command or similar order, to have listened to phone.User can not confirm to have listened to advertisement, until complete broadcasting, that is, except the acknowledgement key of appointment or disconnect calling, there is no keyboard response.
In step 509, Advertisement Server 106 receives the confirmation that advertisement has finished, and confirms to have occurred this situation to service provider server 105.Then, in step 503, connect and call out.
In step 504 to 508, the user of the first mobile phone 102 and the usually the same ring-back tone of hearing.
In step 510, Advertisement Server 106 also records end and other specifying informations of the advertisement that the account relevant to subscription carried out, for example, and GPS position, time etc.
Fig. 6 shows the optional processing 600 in the interior transmission advertisement of system 100 of Fig. 1.
In step 601, the user of the first mobile phone 102 dials the number of the second mobile phone 103, and request or the calling of initiating communication link are sent to service provider server 105.
In step 602, service provider is transmitted to the second mobile phone 103 by the request of initiating communication link.
In step 603, if user answers the second mobile phone 103, by control relevant function on the second mobile phone 103, the application program being arranged on the second mobile phone 103 is forbidden at communicating between users so.
In step 604, whether Application inspection (for example,, by Wifi network) is available with the communication linkage of Advertisement Server 106.
If so, in step 605,106 expectations of application program indication Advertisement Server communicate and link with the second mobile phone 103 so.
In step 606, any bar advertisement that Advertisement Server 106 is determined in memory cell 107 storage best to the user profile coupling relevant with the second mobile phone 103 and the Current GPS position (if available) of mobile phone 103.
If unidentified to any suitable advertisement, Advertisement Server 106 notification application so, and in step 607, this application program makes can communicate between user, for example, communicates, to connect calling with service provider 105.
If recognize suitable advertisement, in step 608, Advertisement Server 106 sends selected advertisement to the application program at the second mobile phone 103 places so.
Or if especially in step 604, unavailable to the connection of Advertisement Server 106, in step 609, application program can be accessed the advertisement of previously having preserved from its special-purpose internal memory so.
In step 610, application program is to user's broadcast advertisement of the second mobile phone 103.
In step 611, once advertisement finishes, just require user to confirm by pressing keys, voice command or similar order, to have listened to phone.Preferably, user can not confirm to have listened to advertisement, until complete broadcasting, that is, except the acknowledgement key of appointment or disconnect calling, there is no keyboard response.
In step 603 to 612, the first mobile phone 102 can continue to listen to ring-back tone, or can play message, for example, informs that its calling of user of the first mobile phone 102 will be connected very soon.
In step 612, application program receives user's confirmation, and in step 608, application program makes can communicate between user.
In step 613, Advertisement Server 106 receives from application program the confirmation that advertisement has finished.Advertisement Server 106 also records end and other specifying informations of the advertisement that the account relevant to subscription carried out, for example, and GPS position, time etc.
Fig. 7 shows the processing 700 of manager bonus system.
In step 701, Advertisement Server 106 determines whether user has received and listened to its whole advertisement quotas within the time period arranging.Or Advertisement Server 106 is determined the number of ads that user has listened to.Preferably, determine that having listened to advertisement comprises definite confirmation from user having been received by Advertisement Server 106.
If listened to full quota, in step 702, confirmation is sent to service provider server 105 so, wherein, will call out minute or the mobile phone of similar reward score provisioned user.Or, can be according to the number of ads of listening to but not award is determined in completing of single quota.And Advertisement Server can record the quantity of completing of quota or advertisement, and directly provide and reward.It should be understood that according to the embodiment of the present invention, can determine and transmit award by other entities.
In one embodiment, if also do not listen to full quota, any confirmation is not sent to so to service provider server 105 (or recording this confirmation at Advertisement Server 106 places), and in step 703, message is sent to user, with reminding user, need to guarantee to listen to its full quota or logon account and its quota is reduced to more real target.
Fig. 8 shows the processing 800 for displaying contents in Social Media system, in the described processing of the interior execution of system 100 of Fig. 1.
In step 801, the user of the first mobile phone 102 dials the number of the second mobile phone 103, and request or the calling of initiating communication link are sent to service provider server 105.
In step 802, whether definite the first mobile phone 102 of service provider server 105 or the second mobile phone 103 be relevant to the subscription of advertising service.
If the first mobile phone 102 or the second mobile phone 103 are relevant to subscription, in step 803, service provider server 105 indication Advertisement Servers 106 have received the request of initiating communication link so.
If mobile phone is all uncorrelated with subscription, service provider server 105 is given the second mobile phone 103 by the call notification of the first mobile phone 102 so, once and answer notification, just in step 804, connect and call out.
In step 805, which bar advertisement that Advertisement Server 106 is determined in memory cell 107 storage is the user profile coupling relevant to phone with user and the Current GPS position (if available) of mobile phone best.
If the first mobile phone 102 has relevant subscription, in step 806, Advertisement Server 106 offers the first mobile phone 102 by service provider server 105 by selected advertisement so.
If the first mobile phone 102 is not subscribed to, user can continue to hear ring-back tone so, if and recognized suitable advertisement, Advertisement Server 106 notification service provider servers 105 so, and in step 807, service provider server 105 is given the second mobile phone 103 by the call notification of the first mobile phone 102.If unidentified to any suitable advertisement, once answer notification so just connects calling in step 804.
In step 808, the user answer of the second mobile phone 103 notice, and Advertisement Server 106 sends selected advertisement to second mobile phone 103 by service provider server 105.
In step 809, once advertisement finishes, just require user to confirm by pressing keys, voice command or similar order, to have listened to advertisement.User can not confirm to have listened to advertisement, until complete broadcasting, that is, except the acknowledgement key of appointment or disconnect calling, there is no keyboard response.
In step 810, Advertisement Server 106 receives the confirmation that advertisement has finished, and confirms to have occurred this situation to service provider server 105.Then, in step 804, connect and call out.
In step 811, Advertisement Server 106 makes by the API of Social Media server 109, announces the advertisement linking that comprises the gray appointed website relevant to the advertisement that sends the first mobile phone 102 and/or the second mobile phone 103 on associated user's Social Media network account.
Fig. 9 shows the processing 900 for displaying contents in Social Media system, in this processing of the interior execution of system 100 of Fig. 1.
In step 901, the user of the first mobile phone 102 dials the number of the second mobile phone 103, and request or the calling of initiating communication link are sent to service provider server 105.
In step 902, service provider is transmitted to the second mobile phone 103 by the request of initiating communication link.
In step 903, if user is in response to the Forward-reques that receives initiating communication link, answered the second mobile phone 103, by being controlled at relevant function on the second mobile phone 103, the application program being arranged on the second mobile phone 103 is forbidden at communicating between users so.
In step 904, whether Application inspection (for example,, by Wifi network) is available with the communication linkage that Advertisement Server 106 carries out.
If so, in step 905,106 expectations of application program indication Advertisement Server communicate and link with the second mobile phone 103 so.
In step 906, any bar advertisement that Advertisement Server 106 is determined in memory cell 107 storage best to the user profile coupling relevant with the second mobile phone 103 and the Current GPS position (if available) of mobile phone 103.
If unidentified to any suitable advertisement, Advertisement Server 106 notification application so, and in step 907, this application program makes can communicate between user, for example, communicates, to connect calling with service provider 105.
If recognize suitable advertisement, in step 908, Advertisement Server 106 sends selected advertisement to application program at the second mobile phone 103 places so.
Or if in step 904, unavailable to the connection of Advertisement Server 106, in step 909, application program can be accessed the advertisement of previously having preserved from its special-purpose internal memory so.
In step 910, application program is to user's broadcast advertisement of the second mobile phone 103.
In step 911, once advertisement finishes, just require user to confirm by pressing keys, voice command or similar order, to have listened to phone.User can not confirm to have listened to advertisement, until complete broadcasting, that is, except the acknowledgement key of appointment or disconnect calling, there is no keyboard response.
In step 912, application program receives the confirmation from user, and in step 908, application program makes can communicate between user.
In step 913, Advertisement Server 106 receives the confirmation that advertisement has finished from application program.Advertisement Server 106 also records end and other specifying informations of the advertisement that the account relevant to subscription carried out, for example, and GPS position, time etc.
In step 914, Advertisement Server 106 makes by the API of Social Media server 109, announces the advertisement linking that comprises the gray appointed website relevant to the advertisement that sends the first mobile phone 102 and/or the second mobile phone 103 on associated user's Social Media network account.
Figure 10 shows the optional processing 1000 for the interior transmission advertisement of system 100 at Fig. 1.
In step 1001, Advertisement Server 106 is by the direct communication with device or by service provider server 105, determine the current location of subscriber's user's set (for example, the first mobile phone 102 and the second mobile phone 103 and PC 104).
In step 1002, the current location of Advertisement Server 106 determining devices whether to be stored in memory cell 107 in the relevant set position of advertisement near.
In step 1003, Advertisement Server 106 is initiated and the communication linkage installing by service provider server 105, makes incoming communications notify to this device.Or Advertisement Server 106 can make the previous application program of quoting on user's set send the notice (that is, being ready to send advertisement to them) of advertised event.
In step 1004, if by user answer notice or the advertised event of user's set 102,103,104, Advertisement Server makes selected advertisement send this or these user's set to so.
Only by example, described each aspect of the present invention, and it should be understood that and do not deviating from the situation that its scope defining in claims can be modified and add it.

Claims (25)

1. before can communicating by the communication linkage between user's set and the second user's set, transmit a method for message, said method comprising the steps of:
From described the second user's set, receive the request of initiating described communication linkage;
Make to generate in described user device the notice of the request of initiating described communication linkage;
From the user of described user's set, receive the confirmation that has received described notice;
Make message send the described user of described user's set to;
The user who has finished from described user's receipt message of described user's set initiates to confirm; And
Once receive described user, initiate to confirm the user who makes it possible at described user's set and the communicating between users of described the second user's set.
2. method according to claim 1, wherein, while selecting key on described user's set, generates described user and initiates to confirm.
3. method according to claim 1 and 2, wherein, before the described end of message, forbids described user and initiates to confirm.
4. according to the method described in any one in claim 1 to 3, wherein, described message is audio message.
5. according to the method described in any one in claim 1 to 4, comprise the described user's who selects to send to described user's set from a plurality of message message.
6. method according to claim 5, wherein, selects described message to comprise that the standard based on being derived from the user profile relevant to described user's set is selected described message at least partly.
7. according to the method described in claim 5 or 6, wherein, select described message to comprise that described message is selected in the position based on described user's set at least partly.
8. according to the method described in any one in claim 2 to 7, be included in and determine when described message has finished and pair to carry out credit with the user-dependent account of described user's set.
9. according to the method described in any one in claim 2 to 7, be included in and determine when described message has finished to adding counting with the user-dependent quota of described user's set.
10. according to the method described in any one in claim 1 to 9, wherein, described message is advertisement.
11. 1 kinds of processor readable mediums, there is processor executable stored thereon, when described processor executable is carried out by processor, make described processor carry out as described in any one in claim 1 to 10 for transmitting the method for message before being connected of the communication linkage between user's set and the second user's set.
12. 1 kinds of equipment that transmit message before communicating for the communication linkage by between user's set and the second user's set, described equipment comprises:
Processor, is configured to:
From described the second user's set, receive the request of initiating described communication linkage;
Make to generate in described user device the notice of the request of initiating described communication linkage;
From the user of described user's set, receive the confirmation that has received described notice;
Make from memory searching message and described message is sent to the user of described user's set;
The user who has finished from user's receipt message of described user's set initiates to confirm; And
Once receive described user, initiate to confirm the user who makes it possible at described user's set and the communicating between users of described the second user's set.
13. equipment according to claim 12, wherein, while selecting key on described user's set, generate described user and initiate to confirm.
14. according to the equipment described in claim 12 or 13, and wherein, described processor is configured to forbid described user before the described end of message and initiates to confirm.
15. according to the equipment described in any one in claim 12 to 14, and wherein, described message is audio message.
16. according to the equipment described in any one in claim 12 to 15, and wherein, from a plurality of message, selection will send the described user's of described user's set message to.
17. equipment according to claim 16, wherein, the standard based on being derived from the user profile relevant to described user's set is selected described message at least partly.
18. according to the equipment described in claim 16 or 17, and wherein, described message is selected in the position based on described user's set at least partly.
19. according to the equipment described in any one in claim 13 to 18, and wherein, described processor is configured such that when definite described message has finished and pair carries out credit with the described user-dependent account of described user's set.
20. according to the equipment described in any one in claim 13 to 18, and wherein, described processor is configured such that when determining that described message has finished to adding counting with the described user-dependent quota of described user's set.
21. according to the equipment described in any one in claim 12 to 20, and wherein, described message is advertisement.
22. according to the equipment described in any one in claim 12 to 21, and wherein, described equipment is described user's set.
23. 1 kinds of processor readable mediums, there is processor executable stored thereon, when described processor executable is carried out by processor, make described processor carry out for transmitted the method for message before can communicating by the communication linkage between user's set and the second user's set, said method comprising the steps of:
From described the second user's set, receive the request of initiating described communication linkage;
Make to generate in described user device the notice of the request of initiating described communication linkage;
From the user of described user's set, receive the confirmation that has received described notice;
Make message send the described user of described user's set to;
From the described user of described user's set, receiving the user that described message finished initiates to confirm; And
Once receive described user, initiate to confirm the user who makes it possible at described user's set and the communicating between users of described the second user's set.
23. 1 kinds for transmitting the method for message before can communicating by the communication linkage between user's set and the second user's set, substantially as in this article with reference to accompanying drawing with instructions book is described and illustrated by accompanying drawing and instructions book.
24. 1 kinds of processor readable mediums, there is processor executable stored thereon, when being carried out by processor, described processor executable make processor carry out for transmitted the method for message before can communicating by the communication linkage between user's set and the second user's set, substantially as in this article with reference to accompanying drawing with instructions book is described and illustrated by accompanying drawing and instructions book.
25. 1 kinds for transmitting the equipment of message before can communicating by the communication linkage between user's set and the second user's set, substantially as in this article with reference to accompanying drawing with instructions book is described and illustrated by accompanying drawing and instructions book.
CN201280056009.3A 2011-09-15 2012-09-14 Method and apparatus for communicating a message Pending CN104041000A (en)

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NZ59521011A NZ595210A (en) 2011-09-15 2011-09-15 Method and Apparatus for Communicating A Message
NZ598335 2012-02-21
NZ59833512 2012-02-21
NZ59521012 2012-06-27
NZ595210 2012-06-27
PCT/NZ2012/000166 WO2013073969A2 (en) 2011-09-15 2012-09-14 Method and apparatus for communicating a message

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Application publication date: 20140910