CN103984545A - Mobile terminal advertisement request method and mobile terminal advertisement request device - Google Patents
Mobile terminal advertisement request method and mobile terminal advertisement request device Download PDFInfo
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Abstract
The invention discloses a mobile terminal advertisement request method. The mobile terminal advertisement request method includes the following steps: (1) a mobile terminal program is started, and whether request address list configuration information is cached is detected; (2) the request address list information is traversed, each piece of information in the list information is packaged as a request address object, and the request address objects are sequentially stored into a data table in a memory; (3) the request address objects are stored in a data container according to keys and the values of request weights; after all the request address objects are stored, the sum of the request weights of all the request address objects is obtained; (4) the sum of the request weights of the request address objects is used as a cardinal number, a random number which is less than the cardinal number is chosen, the location of one request address object in the data table is then taken out of the data container by using the random number, the corresponding request address object is then taken out, so that the specific address of certain advertisement is obtained, and the specific address is the specific address of the present advertisement.
Description
Technical field
The invention belongs to a kind of mobile terminal advertisement requesting method and device.
Background technology
At present, when the advertisement SDK based on Android needs to cooperate with advertising company to share advertising resource, all need SDK according to address, advertisement pushing request configuring request a plurality of advertisements backstage, and carry out intelligent one of them advertising address of selection according to the request weight of each address.
But, abnormal many buffer memory and the complicated algorithms of these schemes and Technology Need.
And, advertisement SDK is in the program being embedded on mobile device, and SDK need to accomplish not take too many program and system storage and calculation resources be a cardinal principle as far as possible, also having is exactly conventionally data storage and the algorithm that these mobile device hardware do not allow this complexity.
Summary of the invention
Technical matters to be solved by this invention is to provide a kind of simple mobile terminal advertisement requesting method and device, and it does not need to occupy too many storage resources and calculation resources, and effect is better.
It is as follows that the present invention solves the problems of the technologies described above taked technical scheme:
A mobile terminal advertisement requesting method, comprising:
1) program of mobile terminal starts, and detects and whether has request address list configuration information buffer memory, if do not had, downloads up-to-date list information;
If buffer memory exists, detect and whether need update request address list configuration information; If need to upgrade the request address list information that down loading updating is up-to-date; If do not need to upgrade and start to enable the configuration information in buffer memory; Wherein, be provided with address list information in configuration information, every information comprises a plurality of specific addresses of advertisement and corresponding request weight;
2) traversal request address list information, is a request address object every Information encapsulation in list information, and in order request address object is existed in the tables of data in internal memory;
3) by request address object according to the value storage of key assignments and request weight in data capsule, wherein, key assignments be according to request weight and the integer that starts numeric order rising, is worth for the position of address object in tables of data;
Until after the storage of all request address object, obtain all request address object requests weights and;
4) with described request address object request weight and as a radix, get one than its little random number, then by this random number, from described data capsule, take out a corresponding request address object in the position of tables of data, then take out corresponding request address object, thereby obtained the specific address of a certain advertisement, this specific address is as the specific address of this advertisement.
Further, preferably, described step 1) in, described request weight is integer, and minimum is 1.
Further, preferably, also comprising step 5) history of obtaining advertisement specific address selects number of times information;
Based on described historical selection of times information to step 1) in configuration information dynamically update;
A plurality of specific addresses of the advertisement based on after described dynamically updating and the corresponding right of asking for heavily perform step 1) to 4), until get the specific address of this advertisement.
Further, preferably, to step 1) in configuration information dynamically update specifically and comprise:
The history of the advertisement specific address of having asked by specific address and the corresponding request weight coupling of all advertisements is selected number of times information;
And by the corresponding request weight of the specific address of advertisement, deduct corresponding history and select number of times, the request weight after being dynamically updated.
A mobile terminal advertisement request unit, comprising:
Request unit, for when program of mobile terminal starts, detects and whether has request address list configuration information buffer memory, if do not download up-to-date list information;
If buffer memory exists, detect and whether need update request address list configuration information; If needed, upgrade, the request address list information that down loading updating is up-to-date, does not start to enable the configuration information in buffer memory if do not need to upgrade, wherein, in configuration information, be provided with address list information, every information comprises a plurality of specific addresses of advertisement and corresponding request weight;
Address encapsulation unit, for traveling through request address list information, is a request address object every Information encapsulation in list information, and in order request address object is existed in the tables of data in internal memory;
Weight calculation unit, for by request address object according to the value storage of key assignments and request weight at data capsule, wherein, key assignments be according to request weight and the integer that starts numeric order rising, is worth for the position of address object in tables of data;
Until after the storage of all request address object, obtain all request address object requests weights and;
Advertisement scheduling unit, for with described request address object request weight and as a radix, get one than its little random number, then by this random number, from described data capsule, take out a request address object in the position of tables of data, then take out corresponding request address object, thereby obtained the specific address of a certain advertisement, this specific address is as the specific address of this advertisement.
Further, preferably, described request weight is integer, and minimum is 1.
Further, preferably, also comprise: weight dynamic update unit, for obtaining the history of advertisement specific address, select number of times information;
Based on described historical selection of times information, configuration information is dynamically updated;
A plurality of specific addresses of the advertisement based on after described dynamically updating and the corresponding right of asking for are asked, until get the specific address of this advertisement.
Further, preferably, described weight dynamic update unit, for configuration information is dynamically updated specifically and is comprised:
The history of the advertisement specific address of having asked by specific address and the corresponding request weight coupling of all advertisements is selected number of times information;
And by the corresponding request weight of the specific address of advertisement, deduct corresponding history and select number of times, the request weight after being dynamically updated.
After the present invention has taked such scheme, just taken very small amount of storage resources and calculation resources, its effect is better.
Other features and advantages of the present invention will be set forth in the following description, and, partly from instructions, become apparent, or understand by implementing the present invention.Object of the present invention and other advantages can be realized and be obtained by specifically noted structure in the instructions write, claims and accompanying drawing.
Accompanying drawing explanation
Below in conjunction with accompanying drawing, the present invention is described in detail, so that above-mentioned advantage of the present invention is clearer and more definite.Wherein,
Fig. 1 is the schematic flow sheet of the step 1 of mobile terminal advertisement requesting method of the present invention;
Fig. 2 is the principle of work schematic flow sheet of mobile terminal advertisement requesting method of the present invention;
Fig. 3 is the structural representation of mobile terminal advertisement request unit of the present invention.
Embodiment
Below with reference to drawings and Examples, describe embodiments of the present invention in detail, to the present invention, how application technology means solve technical matters whereby, and the implementation procedure of reaching technique effect can fully understand and implement according to this.It should be noted that, only otherwise form conflict, each embodiment in the present invention and each feature in each embodiment can mutually combine, and formed technical scheme is all within protection scope of the present invention.
In addition, can be such as one group of computer executable instructions in the step shown in the process flow diagram of accompanying drawing
In computer system, carry out, and, although there is shown logical order in flow process, in some cases, can carry out shown or described step with the order being different from herein.
Specifically, when needing to cooperate with advertising company to share advertising resource due to the advertisement SDK based on Android, all need SDK according to address, advertisement pushing request configuring request a plurality of advertisements backstage, and carry out intelligent one of them advertising address of selection according to the request weight of each address, and as a rule, abnormal many buffer memory and the complicated algorithms of these schemes and Technology Need.
For example, a kind of more common method is, the specific address of different advertisements and corresponding request weight are set, as: client-side program 1 address 1 request weight 10; Client-side program 1 address 2 request weights 20; Client-side program 1 address 3 request weights 30, and above method can form a larger database, when receiving some requests, travel through successively this database, and therefrom take out corresponding advertising address, as can be seen here, this method has not only occupied a large amount of storage spaces, and has wasted a large amount of calculation resources.
For this reason, the present invention is based on following thinking, in order to address the above problem dexterously, and the advertising address that adopts its final request of method of the present invention to arrive, can keep good harmony, substantially can choose intelligently corresponding ad-request address according to the size of request weight.
As shown in Figure 1, 2, the invention provides a kind of mobile terminal advertisement requesting method, comprising:
Step 1) program of mobile terminal starts, and detects and whether has request address list configuration information buffer memory, if do not download up-to-date list information;
If buffer memory exists, detect and whether need update request address list configuration information; If needed, upgrade, the request address list information that down loading updating is up-to-date, does not start to enable the configuration information in buffer memory if do not need to upgrade, wherein, in configuration information, be provided with address list information, every information comprises a plurality of specific addresses of advertisement and corresponding request weight;
Step 2) traversal request address list information, is a request address object every Information encapsulation in list information, and in order request address object is existed in the tables of data in internal memory;
Step 3) first request address object is stored in data capsule according to the mode of key-value pair and request weight, wherein, key assignments is the integer rising from 1 order, is worth for the position of address object in tables of data;
Until after the storage of all request address object, obtain all request address object requests weights and;
Step 4) with described request address object request weight and as a radix, get one than its little random number, then by this random number, from described data capsule, take out a request address object in the position of tables of data, then take out corresponding request address object, thereby obtained the specific address of a certain advertisement, this specific address is as the specific address of this advertisement.
Specifically, described step 1) in, described request weight is integer, and minimum is 1.
This technology obtains a weight total value by the weight addition that arranges all addresses in request list, then obtain an any number that is less than or equal to this total value, then according to this numerical value, from address list, find appropriate address, according to probability, weight is larger, and its probability being hit is larger, and the method has been saved complicated data storage and algorithm, only take very small amount of storage resources and calculation resources and can realize foregoing invention object, there is good effect.
In conjunction with an example, describe, as follows in the idiographic flow of Fig. 2 embodiment:
1 embeds advertisement SDK program starts, wherein, when audience initialization, first be to detect whether to have request address list configuration information buffer memory, if do not download up-to-date list information, if buffer memory exists, detect and whether need update request address list configuration information, if need to upgrade, the request address list information that down loading updating is up-to-date, does not start to enable the configuration information in buffer memory if do not need to upgrade.
2 traversal request address list informations, wherein, every information comprises that (request weight is integer for specific address and request weight, minimum is 1, there is no maximal value restriction), every Information encapsulation in list, be a request address object, and in order address object existed in the tables of data (being expressed as List container at this) in internal memory.
Then use a key assignments first request address object to be stored to the request weight of this object in data capsule (in this case Map container) according to key-value pair mode, key is from 1 to 1+ request weight, if namely request weight is 5 just to store 5, be worth for the position of address object in List container;
And, then use second address object of Map container storage, store this object requests weight, such as this object requests weight is 3 just to store 3, key be from all address object request weights before and to this and+this object requests weight, be worth for the position of this address object in List container.
3 according in second step the storage of all address objects after, obtain all object requests weights and, this obtains one than its little random number with being used as, then with this Arbitrary Digit, from Map container, take out the position of an address object in List container, then take out object, so just obtained a relatively reasonable request address.
And, in order to realize better accuracy, also comprising step 5) and the history of obtaining advertisement specific address selects number of times information;
Based on described historical selection of times information to step 1) in configuration information dynamically update;
A plurality of specific addresses of the advertisement based on after described dynamically updating and the corresponding right of asking for heavily perform step 1) to 4), until get the specific address of this advertisement.
Further, preferably, to step 1) in configuration information dynamically update specifically and comprise:
The history of the advertisement specific address of having asked by specific address and the corresponding request weight coupling of all advertisements is selected number of times information;
And by the corresponding request weight of the specific address of advertisement, deduct corresponding history and select number of times, the request weight after being dynamically updated.
That is to say, this technology is mainly by business datum, to carry out simple data structure to have processed relative complex service logic, has just taken very small amount of storage resources and calculation resources.
As shown in Figure 4, corresponding with said method, the present invention also provides a kind of mobile terminal advertisement request unit, comprising:
Request unit, for when program of mobile terminal starts, detects and whether has request address list configuration information buffer memory, if do not download up-to-date list information;
If buffer memory exists, detect and whether need update request address list configuration information; If needed, upgrade, the request address list information that down loading updating is up-to-date, does not start to enable the configuration information in buffer memory if do not need to upgrade, wherein, in configuration information, be provided with address list information, every information comprises a plurality of specific addresses of advertisement and corresponding request weight;
Address encapsulation unit, for traveling through request address list information, is a request address object every Information encapsulation in list information, and in order request address object is existed in the tables of data in internal memory;
Weight calculation unit, for by request address object according to the value storage of key assignments and request weight at data capsule, wherein, key assignments be according to request weight and the integer that starts numeric order rising, is worth for the position of address object in tables of data;
Until after the storage of all request address object, obtain all request address object requests weights and;
Advertisement scheduling unit, for with described request address object request weight and as a radix, get one than its little random number, then by this random number, from described data capsule, take out a request address object in the position of tables of data, then take out corresponding request address object, thereby obtained the specific address of a certain advertisement, this specific address is as the specific address of this advertisement.
Further, preferably, described request weight is integer, and minimum is 1.
Further, preferably, also comprise: weight dynamic update unit, for obtaining the history of advertisement specific address, select number of times information;
Based on described historical selection of times information, configuration information is dynamically updated;
A plurality of specific addresses of the advertisement based on after described dynamically updating and the corresponding right of asking for are asked, until get the specific address of this advertisement.
Further, preferably, described weight dynamic update unit, for configuration information is dynamically updated specifically and is comprised:
The history of the advertisement specific address of having asked by specific address and the corresponding request weight coupling of all advertisements is selected number of times information;
And by the corresponding request weight of the specific address of advertisement, deduct corresponding history and select number of times, the request weight after being dynamically updated.
After the present invention has taked such scheme, just taken very small amount of storage resources and calculation resources, its effect is better.
It should be noted that, for said method embodiment, for simple description, therefore it is all expressed as to a series of combination of actions, but those skilled in the art should know, the application is not subject to the restriction of described sequence of movement, because according to the application, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and related action and module might not be that the application is necessary.
Finally it should be noted that: the foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, although the present invention is had been described in detail with reference to previous embodiment, for a person skilled in the art, its technical scheme that still can record aforementioned each embodiment is modified, or part technical characterictic is wherein equal to replacement.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (8)
1. a mobile terminal advertisement requesting method, is characterized in that, comprising:
1) program of mobile terminal starts, and detects and whether has request address list configuration information buffer memory, if do not had, downloads up-to-date list information;
If buffer memory exists, detect and whether need update request address list configuration information; If need to upgrade the request address list information that down loading updating is up-to-date; If do not need to upgrade and start to enable the configuration information in buffer memory; Wherein, be provided with address list information in configuration information, every information comprises a plurality of specific addresses of advertisement and corresponding request weight;
2) traversal request address list information, is a request address object every Information encapsulation in list information, and in order request address object is existed in the tables of data in internal memory;
3) by request address object according to the value storage of key assignments and request weight in data capsule, wherein, key assignments be according to request weight and the integer that starts numeric order rising, is worth for the position of address object in tables of data;
Until after the storage of all request address object, obtain all request address object requests weights and;
4) with described request address object request weight and as a radix, get one than its little random number, then by this random number, from described data capsule, take out a corresponding request address object in the position of tables of data, then take out corresponding request address object, thereby obtained the specific address of a certain advertisement, this specific address is as the specific address of this advertisement.
2. mobile terminal advertisement requesting method according to claim 1, is characterized in that, described step 1) in, described request weight is integer, and minimum is 1.
3. mobile terminal advertisement requesting method according to claim 1 and 2, is characterized in that, also comprises step 5) history of obtaining advertisement specific address selects number of times information;
Based on described historical selection of times information to step 1) in configuration information dynamically update;
A plurality of specific addresses of the advertisement based on after described dynamically updating and the corresponding right of asking for heavily perform step 1) to 4), until get the specific address of this advertisement.
4. mobile terminal advertisement requesting method according to claim 3, is characterized in that, to step 1) in configuration information dynamically update specifically and comprise:
The history of the advertisement specific address of having asked by specific address and the corresponding request weight coupling of all advertisements is selected number of times information;
And by the corresponding request weight of the specific address of advertisement, deduct corresponding history and select number of times, the request weight after being dynamically updated.
5. a mobile terminal advertisement request unit, is characterized in that, comprising:
Request unit, for when program of mobile terminal starts, detects and whether has request address list configuration information buffer memory, if do not download up-to-date list information;
If buffer memory exists, detect and whether need update request address list configuration information; If needed, upgrade, the request address list information that down loading updating is up-to-date, does not start to enable the configuration information in buffer memory if do not need to upgrade, wherein, in configuration information, be provided with address list information, every information comprises a plurality of specific addresses of advertisement and corresponding request weight;
Address encapsulation unit, for traveling through request address list information, is a request address object every Information encapsulation in list information, and in order request address object is existed in the tables of data in internal memory;
Weight calculation unit, for by request address object according to the value storage of key assignments and request weight at data capsule, wherein, key assignments be according to request weight and the integer that starts numeric order rising, is worth for the position of address object in tables of data;
Until after the storage of all request address object, obtain all request address object requests weights and;
Advertisement scheduling unit, for with described request address object request weight and as a radix, get one than its little random number, then by this random number, from described data capsule, take out a request address object in the position of tables of data, then take out corresponding request address object, thereby obtained the specific address of a certain advertisement, this specific address is as the specific address of this advertisement.
6. mobile terminal advertisement request unit according to claim 5, is characterized in that, described request weight is integer, and minimum is 1.
7. according to the mobile terminal advertisement request unit described in claim 5 or 6, it is characterized in that, also comprise: weight dynamic update unit, for obtaining the history of advertisement specific address, select number of times information;
Based on described historical selection of times information, configuration information is dynamically updated;
A plurality of specific addresses of the advertisement based on after described dynamically updating and the corresponding right of asking for are asked, until get the specific address of this advertisement.
8. mobile terminal advertisement request unit according to claim 7, is characterized in that, described weight dynamic update unit, for configuration information is dynamically updated specifically and is comprised:
The history of the advertisement specific address of having asked by specific address and the corresponding request weight coupling of all advertisements is selected number of times information;
And by the corresponding request weight of the specific address of advertisement, deduct corresponding history and select number of times, the request weight after being dynamically updated.
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