CN103856792A - Television audience rating statistical calculation method and system based on intelligent equipment - Google Patents
Television audience rating statistical calculation method and system based on intelligent equipment Download PDFInfo
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- CN103856792A CN103856792A CN201410092650.3A CN201410092650A CN103856792A CN 103856792 A CN103856792 A CN 103856792A CN 201410092650 A CN201410092650 A CN 201410092650A CN 103856792 A CN103856792 A CN 103856792A
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Abstract
The invention discloses a television audience rating statistical calculation method and system based on intelligent equipment. The television audience rating statistical calculation method comprises the following steps that the information of a user such as the geographic position and relative position movement is obtained through a GPS module, a gyroscope module and other devices inside the intelligent equipment; a comparison table of the content relationship and the time relationship between an exiting user television channel number and a particular television program is generated; recorded data is calculated and arranged as television audience rating survey data. The television audience rating statistical calculation system comprises a server, the intelligent equipment, a data interface, an analog-digital converter and an infrared emitter which are sequentially connected. The television audience rating statistical calculation method and system based on the intelligent equipment have the advantages of achieving the fairness of a television audience rating survey to the maximum extent, improving the reliability and accuracy of audience rating data by greatly improving the sum of samples, and providing cleaner, more effective, more authoritative and more just broadcasting monitoring data for the television audience rating monitoring market.
Description
Technical field
The present invention relates to TV audience rating statistical calculation method and system based on smart machine, belong to communication technique field.
Background technology
At present, CSM medium has been introduced current most popular Sound Match technology in the world for the audience ratings measurement for Digital Television from Britain.Sound Match technology is developed by TNS group, different from traditional direct frequency measurement technology, Audio Matching technology is by being arranged on the measuring equipment on sample family man television set, and the audio signal that program is being watched in collection automatically, entered compression coding and be stored in measuring instrument afterwards; Meanwhile, be arranged on the sampled data server at sampling center, various places by the audio-frequency information of the local all television channels that broadcasting of synchronous acquisition, form a huge database; Finally, the information of watching of all samples family man and the data of sampling server are compared, thus the television channel information that watch at confirmatory sample family.
And Sound Match technology can not well be collected particular data in the time that televiewer changes TV station continuously, as: when turntable process TV station, through time of staying of TV station etc., when Sound Match technology also cannot be play identical TV programme in multiple TV stations, distinguish user simultaneously and watching which TV station.
Except the above-mentioned technology of passing through audio frequency mode image data, traditional existing TV prison is broadcast technology, also comprises several as follows:
1. image matching technology (Picture Matching); Image matching technology is the new technology of an audience investigation arising at the historic moment of the development along with Digital Television in recent years.The 5000 systematic survey instrument of researching and developing taking TNS group are as example, its operation principle be by measurement module to the video signal sampling on the television set of sample family after, data are passed back to computer center, monitor the data obtained and contrast carrying out the television channel of audience investigation with adopt same method in general headquarters, determine the television channel that is watching at sample family.But image matching technology exists the shortcoming identical with sound matching technique, which TV station is the picture signal that cannot distinguish the same content that multiple TV stations play simultaneously specifically derive from.
2.SI Code recognition technology (System Information Code); This method is actually by the excessive method of one that solves digital TV set-top box.The method is in original direct frequency measurement technical foundation, by Set Top Box is directly accessed to measuring instrument, measuring instrument is being monitored outside all original analog signals, the system information code (SI Code) of the digital television program further carrying by discriminating digit TV set-top box, thus know the television channel information that is watching at sample family.
3. portable personnel's measuring instrument (Portable People Meter, PPM); Portable personnel's measuring instrument is developed by Arbitron company of the U.S..The size of this novel rating measuring instrument only has generally size of beeper, by sample, member carries, it can receive the information coding being sent by TV programme or program of radio station by encoder, when sample member is in the time televiewing or listen to radio station, he can record the behavior that sample member watches or listens to automatically.Be placed on PPM in charger night, charging on the one hand, and PPM, by the message of recording the same day, passes back in the computer database of parent company, automatically for carrying out the calculating of audience ratings or audience rating on the one hand.Portable personnel's measuring instrument not only can be monitored indoor rating or be listened to behavior, and can monitor outdoor rating or listen to behavior, has made up the deficiency of traditional personnel's measuring instrument, makes audience ratings or audience rating data more accurate.
SI Code recognition technology (System Information Code) and portable personnel's measuring instrument (Portable People Meter, PPM) also exist the common shortcoming of above-mentioned audience rating investigating technology:
(1) need in the man of sample family, hardware device be installed, complete audience rating investigating by separate hardware, directly affect the viewing behavior at sample family psychologically;
(2), because hardware device is expensive, be not suitable for installing widely and applying, thereby cause accuracy and the objectivity of sample size and survey data;
(3) because sample family is relatively fixing and geographical position can be looked into, the sample family causing is improved greatly by the possibility of human-induced.
For example, in China, use family the method for the hardware device of audience rating investigating is installed, because screening in Shi You each province, sample family, city, the permanent resident population of street neighbourhood committee list produces, so cannot count on floating population's rating rule, account for the city of city total population large percentage as floating population, the demand that the audience rating investigating that meets modern city population structure feature obviously cannot be provided for the method for the hardware device of audience rating investigating is installed to family.
4. diary cassette, diary cassette is by all 4 years old and above kinsfolk in sample family, the channel televiewing every day, time period to be recorded on diary card at any time to obtain the method for televiewer's audience information.But generally, televiewer cannot accurately complete the once action of the television content of seeing of every 15 minutes records.And for the TV programme of little length (as advertisement in 10 seconds, 15 seconds), can not record detailed, even if can complete above-mentioned operation of recording, but due to respondent person due to for a long time, repeatedly several hints oneself is respondent person, in watching habit, also can be affected.For example, due to the consideration for research cost, difficulty aspect, in the existing fact-finding organ CSM of China, sample family for the investigation of Chinese TV audience fating is only: 49725 families, and the sample size that uses various measuring instruments is 8125 families, all the other 41600 obtain data by diary block-regulations per family.
In sum, in the existing audience rating investigating technology of tradition, exist that TV prison Columbia Broadcasting System sample acquisition cost is high and acquisition speed slow, on sample people (family) thus the impact of psychological condition is large, sample size is limited and in the ground on position fixing characteristic cause the contaminated and induction of the sample of a lot of CSM to lose the shortcoming that floating population's audience rating data cannot be added up in fairness, sample family.
Summary of the invention
The object of the present invention is to provide a kind of TV audience rating statistical calculation method and system based on smart machine that can overcome above-mentioned technical problem, the TV audience rating statistical calculation method based on smart machine of the present invention comprises the following steps:
(1) infrared transmitter is connected with smart machine by data-interface; Described smart machine includes but not limited to: the electronic equipment that mobile phone, panel computer, intelligent watch etc. have comprised operating system;
(2) control by described smart machine the infrared transmitter transmitting infrared signal being connected with smart machine, and control and there is infrared receiving port the electrical equipment that can be controlled by infrared signal, as: the electrical equipment such as TV, air-conditioning, sound equipment, projector, remote-control car, telecontrolled aircraft;
(3) know user's the information such as geographical position, relative position motion by the device such as GPS module, gyro module of smart machine inside;
(4) mapping table of the concrete TV programme of TV channel number and TV station is set, as: the corresponding TV station of No. 3 channels of the second programs, television set the 3rd programs of the corresponding TV station of No. 2 channels of first set program, television set of the corresponding TV station of No. 1 channel of television set etc., by that analogy;
(5) in the concrete program table of comparisons of TV channel number and TV station being uploaded onto the server by the Internet;
(6) server by the mapping table of the concrete TV programme of the TV channel number received and TV station automatically with reference to the future television program schedule information of collecting from the Internet, generate active user's TV channel number (as the first set program of No. 1 corresponding TV station of channel of television set, and is news program with concrete content of TV program relation, the time relationship table of comparisons in the time of 19:00.) and the content of TV program inventory of downloading TV station to smart machine, store;
(7) recording user operates as follows:
A) user, by controlling smart machine, realizes the operation of adding and subtracting to change TV channel number by channel, as in the time seeing No. 1 channel of television set, becomes the operation of No. 2 channels of the machine of televiewing by channel add operation adjustment);
B) user realizes the operation of zapping by direct input TV channel number, in the time of No. 1 channel of the machine of televiewing, directly presses numerical key 3, realizes the operation that directly jumps to No. 3 channels of television set without No. 2 channels of television set;
C) user carries out the operation of zapping by content of TV program inventory, when televiewed No. 3 channels of machine at 19:00, due to the first set program of the corresponding TV station of No. 1 channel of television set, and in the time of 19:00, be news program, therefore, can, at 19:00 by selecting [news] column, directly TV channel be transformed into the operation of No. 1 channel of television set;
D) user's subscription time, realizes the operation of above-mentioned three steps automatically, as: when user is arranged on 19:00 point, no matter current watching which channel, be all automatically brought to the operation of No. 1 channel of television set;
(8) by the information such as above user operation and user geographical position being recorded to, in real time by smart machine in the Internet uploads onto the server.
(9) server, by analysis user operation note, the corresponding relation of active user's TV channel number and concrete content of TV program relation, the time relationship table of comparisons and user's geographical location information that is stored in server end, calculates, arranges the record data of the receiving television program custom that generates this user;
(10) record data that server is accustomed to by extensively collecting the receiving television program of numerous users in certain geographic area, calculate these record data, arrange as TV audience rating survey data.
TV audience rating statistical computation system based on smart machine of the present invention comprises: the server, smart machine, data-interface, analog to digital converter, the infrared transmitter that connect successively.
Described data-interface is including but not limited to earphone interface, blue tooth interface, WiFi interface, Zigbee interface etc.;
Described analog to digital converter converts infrared transmitter digital signal used to for the analog signal that smart machine is sent by data-interface (as: earphone interface).
Described infrared transmitter is used for launching Infrared, to control television equipment.
Described smart machine includes but not limited to: the electronic equipment that mobile phone, panel computer, intelligent watch etc. have comprised operating system.
Advantage of the present invention is not affecting on the basis of being broadcast object (sample) psychological environment by prison, effectively to reduce sample acquisition cost, promotes sample acquisition speed and quality.Simultaneously, also just because of the optimization of sample acquisition speed and procurement cost, and cannot be by fixing geographical location lookup, sample possibility contaminated and induction is reduced greatly, making pollutant sources produce to it cost of polluting and induce promotes greatly, thereby farthest realize the fairness of audience rating investigating, thereby the present invention can promote by greatly promoting the sum of sample the reliability of audience rating data, accuracy, and for bringing more clean in TV audience rating monitoring market, effectively, authority, just prison multicast data, therefore, the present invention has stronger practical value and realistic meaning.
Brief description of the drawings
Fig. 1 is the overall structure schematic diagram of the TV audience rating statistical computation system based on smart machine of the present invention.
Embodiment
Describe the present invention below in conjunction with drawings and Examples.As shown in Figure 1, the TV audience rating statistical computation system based on smart machine of the present invention comprises: the server, smart machine, data-interface, analog to digital converter, the infrared transmitter that connect successively.
Described data-interface is including but not limited to earphone interface, blue tooth interface, WiFi interface, Zigbee interface etc.;
Described analog to digital converter converts infrared transmitter digital signal used to for the analog signal that smart machine is sent by data-interface (as: earphone interface).
Described infrared transmitter is used for launching Infrared, to control television equipment.
Described smart machine includes but not limited to: the electronic equipment that mobile phone, panel computer, intelligent watch etc. have comprised operating system.
TV audience rating statistical calculation method based on smart machine of the present invention comprises the following steps:
(1) infrared transmitter is connected with smart machine by data-interface; Described smart machine includes but not limited to: the electronic equipment that mobile phone, panel computer, intelligent watch etc. have comprised operating system;
(2) control by described smart machine the infrared transmitter transmitting infrared signal being connected with smart machine, and control and there is infrared receiving port the electrical equipment that can be controlled by infrared signal, as: the electrical equipment such as TV, air-conditioning, sound equipment, projector, remote-control car, telecontrolled aircraft;
(3) know user's the information such as geographical position, relative position motion by the device such as GPS module, gyro module of smart machine inside;
(4) mapping table of the concrete TV programme of TV channel number and TV station is set, as: the corresponding TV station of No. 3 channels of the second programs, television set the 3rd programs of the corresponding TV station of No. 2 channels of first set program, television set of the corresponding TV station of No. 1 channel of television set etc., by that analogy;
(5) in the concrete program table of comparisons of TV channel number and TV station being uploaded onto the server by the Internet;
(6) server by the mapping table of the concrete TV programme of the TV channel number received and TV station automatically with reference to the future television program schedule information of collecting from the Internet, generate active user's TV channel number (as the first set program of No. 1 corresponding TV station of channel of television set, and is news program with concrete content of TV program relation, the time relationship table of comparisons in the time of 19:00.) and the content of TV program inventory of downloading TV station to smart machine, store;
(7) recording user operates as follows:
A) user, by controlling smart machine, realizes the operation of adding and subtracting to change TV channel number by channel, as in the time seeing No. 1 channel of television set, becomes the operation of No. 2 channels of the machine of televiewing by channel add operation adjustment;
B) user realizes the operation of zapping by direct input TV channel number, as when No. 1 channel of the machine of televiewing, directly presses numerical key 3, realizes the operation that directly jumps to No. 3 channels of television set without No. 2 channels of television set;
C) user carries out the operation of zapping by content of TV program inventory, when televiewed No. 3 channels of machine at 19:00, due to the first set program of the corresponding TV station of No. 1 channel of television set, and in the time of 19:00, be news program, therefore, can, at 19:00 by selecting [news] column, directly TV channel be transformed into the operation of No. 1 channel of television set;
D) user's subscription time, realizes the operation of above-mentioned three steps automatically, as: when user is arranged on 19:00 point, no matter current watching which channel, be all automatically brought to the operation of No. 1 channel of television set;
(8) by the information such as above user operation and user geographical position being recorded to, in real time by smart machine in the Internet uploads onto the server.
(9) server, by analysis user operation note, the corresponding relation of active user's TV channel number and concrete content of TV program relation, the time relationship table of comparisons and user's geographical location information that is stored in server end, calculates, arranges the record data of the receiving television program custom that generates this user;
(10) record data that server is accustomed to by extensively collecting the receiving television program of numerous users in certain geographic area, calculate these record data, arrange as TV audience rating survey data.
The operation interface that TV audience rating statistical computation system based on smart machine of the present invention provides for user is including but not limited to following content:
For example, the TV audience rating statistical computation system based on smart machine of the present invention can comprise the contents such as [channel+], [channel-], [volume+], [volume-], [numerical key] in the software operation and control interface of emulation traditional remote controller;
For example, the TV audience rating statistical computation system based on smart machine of the present invention can provide the television program listing according to division of teaching contents: as " news channel ", " military channel ", " variety show " etc.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited to this, is anyly familiar with those skilled in the art in scope disclosed by the invention; the variation that can expect easily or replacement, all should be encompassed in the protection range of the claims in the present invention.
Claims (4)
1. the TV audience rating statistical calculation method based on smart machine, is characterized in that, comprises the following steps:
(1) infrared transmitter is connected with smart machine by data-interface; Described smart machine comprises the electronic equipment that mobile phone, panel computer, intelligent watch etc. have comprised operating system;
(2) control by described smart machine the infrared transmitter transmitting infrared signal being connected with smart machine, and control the electrical equipment that there is infrared receiving port and can be controlled by infrared signal;
(3) know user's the information such as geographical position, relative position motion by the device such as GPS module, gyro module of smart machine inside;
(4) mapping table of the concrete TV programme of TV channel number and TV station is set;
(5) in the concrete program table of comparisons of TV channel number and TV station being uploaded onto the server by the Internet;
(6) server is by the mapping table of the concrete TV programme of the TV channel number received and TV station automatically with reference to the future television program schedule information of collecting from the Internet, and the content of TV program inventory that generates active user's TV channel number and concrete content of TV program relation, the time relationship table of comparisons and download TV station is stored to smart machine;
(7) recording user operates as follows:
A) user, by controlling smart machine, realizes the operation of adding and subtracting to change TV channel number by channel;
B) user realizes the operation of zapping by direct input TV channel number;
C) user carries out the operation of zapping by content of TV program inventory;
D) user's subscription time, realizes the operation of above-mentioned three steps automatically;
(8) by the information such as above user operation and user geographical position being recorded to, in real time by smart machine in the Internet uploads onto the server;
(9) server, by analysis user operation note, the corresponding relation of active user's TV channel number and concrete content of TV program relation, the time relationship table of comparisons and user's geographical location information that is stored in server end, calculates, arranges the record data of the receiving television program custom that generates this user;
(10) record data that server is accustomed to by extensively collecting the receiving television program of numerous users in certain geographic area, calculate these record data, arrange as TV audience rating survey data.
2. the TV audience rating statistical computation system based on smart machine, is characterized in that, comprising: the server, smart machine, data-interface, analog to digital converter, the infrared transmitter that connect successively;
Described analog to digital converter converts infrared transmitter digital signal used to for the analog signal that smart machine is sent by data-interface;
Described infrared transmitter is used for launching Infrared, to control television equipment.
3. the TV audience rating statistical computation system based on smart machine according to claim 2, is characterized in that, described data-interface is including but not limited to earphone interface, blue tooth interface, WiFi interface, Zigbee interface.
4. the TV audience rating statistical computation system based on smart machine according to claim 2, is characterized in that, described smart machine is the electronic equipment that has comprised operating system.
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Application publication date: 20140611 |