CN103824142A - Transnational supply chain distribution and sales management and quality control method thereof - Google Patents
Transnational supply chain distribution and sales management and quality control method thereof Download PDFInfo
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- CN103824142A CN103824142A CN201210468033.XA CN201210468033A CN103824142A CN 103824142 A CN103824142 A CN 103824142A CN 201210468033 A CN201210468033 A CN 201210468033A CN 103824142 A CN103824142 A CN 103824142A
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Abstract
The invention provides transnational supply chain distribution and sales management and a quality control method thereof. A transnational supply chain is managed via an Internet and electronic commerce technology so that efficiency is enhanced and quality control is performed throughout the whole supply chain. Problems of increment of cost, untruthful information, legal liability, etc. caused by too many intermediate links are solved, logistics cost is reduced, product quality is enhanced, trust degree of both parties in transaction is enhanced, trade efficiency is enhanced and transnational trade and local brand sales services are provided for small and medium-sized enterprises via technologies that the intermediate links are reduced, overseas virtual companies are established, third party logistics is used, data information and test reports are implanted into products, characteristic business platforms are established, etc.
Description
Technical field
The present invention relates to a kind of supply chain management method, especially improve the management method of supply chain distribution and sale flow path efficiency and quality control by internet information technology.
Background technology
Supply chain refer to the members such as raw material supplier related in production and the process of circulation, manufacturer, retail trader, retailer and terminal user by with upstream, downstream member's the network structure connecting to form.Transnational supply chain is to the whole world by the expanded range of production and the process of circulation.The present invention only relates to distribution and the overseas sales part of transnational supply chain, from manufacturer to terminal user.
As shown in Figure 1, in traditional across national boundaries, manufacturer is in factory to exporter's delivered product, and exporter's shipping is to another national importer, and importer is dispensed into retail trader or buyer again, is finally sold to user by retail trader.As product goes wrong, importer is born corresponding legal liabilities, carries out product recall after local agent etc. examines, and compensates to consumer in response to situation, then demands reparation to exporter or manufacturer.In this process, product is resell and is caused middle cost sharply to increase through multiple agent, and product competitiveness declines.Secondly, user or buyer fail directly to claim or feedback problem to the producer, but pass on by multiple agent, comprise non-professional buying agency, thereby cause information untrue, and efficiency degradation has even strengthened the risk of buying.Moreover, need carefully to conclude with exporter or manufacturer's contract, otherwise importer is born more product quality risk possibly.
As shown in Figure 2, in hyundai electronics commercial affairs across national boundaries, buyer and seller are negotiated and are concluded the business by B2B business platform, then by self logistics channel, and third-party logistics, or deliver in the overseas warehouse that B2B platform provides.In this process, the role taking that buyer has served as importer plays the quality risk of product.Because of political setting, legal environment, and the reason such as sociocultural environment, both parties are difficult to the relation of building up mutual trust.Both parties all face huge law or economic risk.
Under the environment of current global economic recession, above-mentioned two kinds of modes fail to improve trading efficiency simultaneously, product quality and credibility thereof, information flow and solve credit problems.
Summary of the invention
In order to overcome the variety of issue existing in across national boundaries now, the invention provides a whole set of and can improve trading efficiency simultaneously, product quality and credibility thereof, information flow and solve the management method of credit problems.
The business method of transnational supply chain distribution provided by the invention and sales management and quality control thereof comprises: create Characteristic Electronic Commerce service platform, set up overseas branch office, build overseas sales channel, set up strategic partnership, flattened management structure, transnational product quality control method with third-party logistics.
The present invention is by above measure, reduce various manual operations and improve trading efficiency, shorten the intermediate link in supply chain, time and path that shortening information is transmitted, reduce logistics cost and improve logistic efficiency, the credibility of improving the quality of products and the degree of belief that increases client by local company.
Accompanying drawing explanation
Fig. 1 has provided the quick-reading flow sheets of traditional supply chain;
Fig. 2 has provided the quick-reading flow sheets of electric business's supply chain;
Fig. 3 has provided the present invention innovates the quick-reading flow sheets of transnational supply chain;
Fig. 4 represents the management structure of Executive Team of main office;
Fig. 5 has provided the Logistics Process that product moves;
Fig. 6 has provided transnational product quality control method;
Fig. 7 is product test report and product ID example one to one;
Fig. 8 represents overseas sales channel;
Fig. 9 is the main framework of Characteristic Electronic Commerce service platform;
Embodiment
The business method of the transnational supply chain distribution of the present invention and sales management and quality control thereof, comprising: create Characteristic Electronic Commerce service platform, set up overseas branch office, build overseas sales channel, set up strategic partnership, flattened management structure, transnational product quality control method with third-party logistics.
With reference to figure 4, build the team of main office that organizes flattening.Organize flattening to reduce the management hierarchy of company, compression functional department and mechanism, be conducive to information and between the superior and the subordinate and peer, transmit quickly, so that enterprise is extended down to right to make decision the forefront of enterprise marketing rapidly; Reduce unnecessary supernumerary simultaneously, thereby reduced personnel costs.Thereby improve enterprise efficiency and more high resilience, more can adapt to current fast-changing environment.
With reference to figure 3, mark 1 is illustrated in sets up virtual filiale abroad, by Team Management of main office, carries out localization and sells.In target country, by virtual office service, registered juristic person company is as the overseas virtual filiale of main office, be responsible for registered trademark, serve as importer responsibility, and process local various affairs (as recruitment employee, building website etc.) with this company's name.Set up overseas virtual filiale, can save a large amount of early investment funds in the starting stage, and sell for the localization that adapts to target country, strengthen domestic customer's degree of belief and lay the first stone.
With reference to figure 3, mark 8 represents the mode of product recall.Presided over by overseas branch office, will have defective product to examine through local agent or company's external sales, product is directly sent to third-party logistics warehouse from user.
With reference to figure 5, set up partnership relation with third-party logistics.Find suitable third-party logistics and consult with it matters concerning cooperation by team of main office, setting up long-term partnership.Third-party logistics is responsible for transnational sea-freight, the storage of target country various places and dispensing.Compared with setting up voluntarily logistics network, use third-party logistics more can reduce logistics cost, and coverage rate is wider.
With reference to figure 6, transnational product quality control method.
Mark 1 is illustrated in before production, writes in advance a unique sequence number.Number is made up of digital 0-9 and English alphabet A-Z.As shown in mark 2, sequence number is printed in product or the packing of product, is equivalent to the birth number of product.If consigned processing is produced, sequence number also must appear in consigned processing production agreement terms.
Mark 3 is illustrated in sample drawn test in production.With reference to figure 7, the numbering of test report should be consistent with the sequence number of this BT(batch testing) product, makes product corresponding one by one with test report.In addition, test also must be followed following principle:
A) same production equipment is produced.Get rid of because of production equipment performance difference reason, and the difference of the actual performance result of the product sample test performance result causing and this batch of all over products.
B) same batch of starting material.Get rid of because of starting material batch performance difference reason, and the product sample test performance result causing.
C) same date of manufacture or same contract order.Get rid of because of the performance difference reason that time difference is too large or different contract orders require product quality, and the difference of the actual performance result of the product sample test performance result causing and this batch of all over products.
Mark 4 and mark 5 represent the upload and download of product data.Test data will preservation and computer and network among.Client, by product sequence number with it, obtains the corresponding performance data of product with it.
With reference to figure 8, mark 2 represents to build overseas sales channel, sets up selling group.In the local agent that finds of target country, comprise representative of sales & marketing or only collect the independent sales representative of commission.These local agents more understand local Social Culture and trade information, can set up good relationship with domestic customer better by them.Set up multiple marketing channel, market except under line, also will be based upon spider lines shop, be connected to each other with corporate image website.Goods is provided and delivered by third-party logistics equally.
With reference to figure 9, Characteristic Electronic Commerce service platform, this platform is by Team Management of main office.
Main office filters out qualified manufacturer, and the channel resource of authorised manufacturer usage platform; Manufacturer obtains the right to use of platform by paying certain service fee, and in platform to main office and various agent publicize oneself product and relevant knowledge.
Main office is by the various agents of platform management, comprises representative of sales & marketing or only collects the independent sales representative of commission, as assign index, checks sales volume, transmits file, pays commissions etc.; Agent carries out various feedbacks by platform, as customer information, and Transaction Information, deliver goods place etc.
Platform is connected with third-party logistics house position base management system, agent's Transaction Information is received by main office, behind deliver goods place, send Shipping Information require delivery by platform to third-party logistics, finally third-party logistics company sends shipping order delivery to agent or terminal user.Agent and terminal user are receiving after shipping order and can carry out material flow tracking according to the prompting of shipping order.Main office can also by with being connected of third-party logistics house position base management system, check stockpile number and managed inventory, allocate the goods between each warehouse.
The sale index that terminal user's (this terminal user also need register on platform) that agent fastens by platform and the line second line of a couplet has concluded the business to assign.The transaction of not undertaken by platform cannot count its sales volume and pay commissions, unless after agent and terminal user transaction, then with own or company nominal with main office's transaction.In addition, agent can also carry out pre-sales shopping guide and after sale service to terminal user by platform.
Some terminal users may not just be related originally with agent, and they may find the platform the present invention relates to by search engine; Or original associated agent does not have their required product.Therefore platform, except trade management function, has also comprised function of search.Terminal client is at platform input product key word, and platform will be listed the agent who sells this product.Search for multiple key words as need, input other key words (once maximum 5) in extra input frame, platform will search out the agent who meets most, and in list, arranges agent according to degree of agreement.
As search fails to find the agent who sells this product, can also issue the information of wanting to buy (product that does not belong to the manufacturer of main office and service thereof can not enter platform, search for less than) by platform.Can provide this product if any agent, can contact this user and consult (obtain contact method and need pay certain expense).
As mentioned above, advantage of the present invention is as follows:
(1) core management team organizes by the management hierarchy of flattening in main office, directly manages overseas each level agent, sale and terminal user.Quickening information the transmission of information and more accurate, right to make decision is extended down to the forefront of enterprise marketing, reduced unnecessary supernumerary simultaneously, reduced personnel costs.Thereby improve enterprise efficiency and more high resilience, more can adapt to current fast-changing environment.
(2) use third-party logistics, enterprise obtains more specialized service, thereby cuts operating costs, and improves service quality; Solve the limited problem of this Enterprise Resource, be more absorbed in the development of core business; Can improve the running flexibility of enterprise; Can reduce supervision cost, raise the efficiency; Reduce risk, simultaneously also can be with affiliate's assigned risk.
(3) local stock, can be transported to terminal user as early as possible.Unified allocation of resources stock quantity and the production schedule, save transnational transportation cost, solves the minimum minimum quantity of an order problem of medium-sized and small enterprises.
(4) anyone,, as long as by the sequence number of product, no matter when and where, can obtain product-related data accurately, quickly and easily.For both parties reduce the risk that quality is brought, improve supply chain efficiency.Can also contribute to manufacturing industry, management product, managerial marketing market, takes precautions against fake products, improves the customer service quality of related products.
(5) use network technology, build the distinctive business platform of innovation, accelerate the efficiency of the transnational supply chain of whole piece.Both parties' essence is just carried out domestic transaction with main office and overseas branch office respectively, means that both parties' Foreign Transactions efficiency is high and payment risk is low.Executive Team of main office can understand rapidly the information of different links all sidedly by platform.
Claims (4)
1. a business method for transnational supply chain distribution and sales management and quality control thereof, comprising: create Characteristic Electronic Commerce service platform, set up overseas branch office, build overseas sales channel, set up strategic partnership, flattened management structure, transnational product quality control method with third-party logistics.
2. the overseas branch office that sets up as claimed in claim 1, is characterized in that: by the miscellaneous service of internet and e-commerce technology management overseas branch office.
3. establishment Characteristic Electronic Commerce service platform as claimed in claim 1, its content comprises: factory's aptitude checking, user account registration, factory's supplier products information on services is issued, and supply and demand information is issued, file data transmission, agent and representative of sales & marketing's sales management, product information search filtering function, online transaction, online logistics business, customer service and the Buyer Complaint function processed.
4. transnational product quality control method as claimed in claim 1, its content comprises: generation can be reviewed the special code of product data information and test report information, by in code Permanent implantation product, client directly obtains product data information or test report on the internet by the code of product.
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| CN201210468033.XA CN103824142A (en) | 2012-11-19 | 2012-11-19 | Transnational supply chain distribution and sales management and quality control method thereof |
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| CN201210468033.XA CN103824142A (en) | 2012-11-19 | 2012-11-19 | Transnational supply chain distribution and sales management and quality control method thereof |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN106910035A (en) * | 2017-01-11 | 2017-06-30 | 苏州拓创智通供应链管理有限公司 | A kind of cross-border accurate inventory management method of electric business oversea location and system |
| CN113034235A (en) * | 2021-03-31 | 2021-06-25 | 帝鸿科技(珠海)有限公司 | Health management platform based on APP information construction |
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