CN103702146A - Digital TV service performance regulation and control method, device and digital TV terminal - Google Patents
Digital TV service performance regulation and control method, device and digital TV terminal Download PDFInfo
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- CN103702146A CN103702146A CN201310741298.7A CN201310741298A CN103702146A CN 103702146 A CN103702146 A CN 103702146A CN 201310741298 A CN201310741298 A CN 201310741298A CN 103702146 A CN103702146 A CN 103702146A
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Abstract
The invention relates to the field of digital televisions, particularly to a digital television service performance regulation and control method, device and digital television terminals. The digital television service performance regulation and control method comprises the following steps: analyzing regulatory factors to obtain regulation and control data, wherein the regulation and control data comprises regulatory factors, a plurality of alternative satisfaction proportions corresponding to the regulatory factors, and a plurality of alternative importance proportions corresponding to the regulatory factors; analyzing data collected by the digital television terminals according to the regulation and control data, and obtaining the digital television service value for adjusting the service performance of digital television; the digital television service value comprises the satisfaction proportion and importance proportion of each regulatory factor. The digital television service performance regulation and control method, device and digital television terminals, provided by the invention, enable the digital service value to better meet the personalized requirements of digital television users and enable the digital service performance to be more rationalized and scientific.
Description
Technical field
The present invention relates to digital TV field, in particular to digital television service performance regulate and control method, device and digital TV terminal.
Background technology
At present, Digital Television is by building the propagation platform that integrates public dissemination, government affairs publicity, government emergency early warning, information service, entertainment, for user provides high level multimedia domestic information terminal and brand-new television experience.And according to integration of three networks embodiment related request, strengthen bilateral network transformation progress, progressively build be filled a sufficient integration of three networks business need, broadband, merge, can interconnect, can manage the digital home's integrated information network with high confidence level, the basic advanced technology that embodies, broadband high-speed, safe and reliable, wide coverage, can bearing multimedia business etc. feature, except traditional TV programme is provided for user, also can carry out multi-functional data business, for government and industry and commerce, the tax, the enterprises and institutions such as bank provide Data special web, high-speed Internet access, video conference, video regulation and control, the business service such as information data center.From future developing trend, all kinds of business that digital home services is carried out comprise the integrated services such as video, data, voice, multimedia messages, are mainly used in meeting following domestic consumer's personalization and synthesization demand.From business tine minute, following digital home services business mainly comprises entertainment service class, personal consumption service class and community's public service class business.
But above-mentioned digital television service business stands in the angle of service provider from increasing service content, enhancement service diversification, synthesization aspect improve service performance, cause having deviation between the service that provides and user's actual demand.
Summary of the invention
The object of the present invention is to provide a kind of digital television service performance regulate and control method, device and digital TV terminal, for solving digital television service performance, lack the problem of customer demand feedback and customer satisfaction feedback.
The embodiment of the present invention provides a kind of digital television service performance regulate and control method, comprising:
Regulatory factor is analyzed, be regulated data, described regulation and control data comprise: a plurality of alternative importance degree ratio of a plurality of alternative satisfaction ratio of regulatory factor, corresponding regulatory factor, corresponding regulatory factor;
A plurality of digital TV terminals are analyzed according to the image data of described regulation and control data acquisition, obtained digital television service value, for adjusting digital television service performance; Described digital television service value comprises: the satisfaction ratio of regulatory factor and importance degree ratio described in each.
In certain embodiments, preferred, described regulatory factor analysis is comprised: obtain described regulatory factor; According to pro rate rule, the satisfaction of regulatory factor and importance degree allocation proportion are analyzed.
In certain embodiments, preferred, described a plurality of digital TV terminals are comprised according to the image data analysis of regulation and control data acquisition: obtain described image data; Utilize structural equation model and/or partial least-squares regression method to analyze described image data.
In certain embodiments, preferably, described a plurality of digital TV terminals are analyzed according to the image data of described regulation and control data acquisition after, described digital television service performance regulate and control method also comprises: the weight of revising described regulatory factor forms the service weight of regulatory factor, for adjusting digital television service performance.
In certain embodiments, the service weight of the weight of the described regulatory factor of described correction formation regulatory factor comprises: the weight of obtaining described regulatory factor; According to the selected satisfaction ratio of each regulatory factor in described image data and selected importance degree ratio, the weight of described regulatory factor is revised.
The embodiment of the present invention also provides a kind of digital television service performance regulation device that adopts described digital television service performance regulate and control method, comprising:
The first analysis module, for regulatory factor is analyzed, is regulated data, and described regulation and control data comprise: a plurality of alternative importance degree ratio of a plurality of alternative satisfaction ratio of regulatory factor, corresponding regulatory factor, corresponding regulatory factor;
The second analysis module, for a plurality of digital TV terminals are analyzed according to the image data of described regulation and control data acquisition, obtains digital television service value, for adjusting digital television service performance; Described digital television service value comprises: the satisfaction ratio of regulatory factor and importance degree ratio described in each.
In certain embodiments, be preferably, described the first analysis module comprises: regulatory factor acquiring unit, for obtaining described regulatory factor; The first analytic unit, for analyzing the satisfaction of regulatory factor and importance degree allocation proportion according to pro rate rule;
In certain embodiments, be preferably, described the second analysis module comprises: image data acquiring unit, for obtaining described image data; The second analytic unit, for utilizing structural equation model and/or partial least-squares regression method to analyze described image data.
In certain embodiments, be preferably, digital television service performance regulation device also comprises: correcting module, and for revising the service weight of the weight formation regulatory factor of described regulatory factor, for adjusting digital television service performance.
In certain embodiments, be preferably, described correcting module comprises: Weight Acquisition unit, for obtaining the weight of described regulatory factor; Amending unit, for the selected satisfaction ratio according to described each regulatory factor of image data and selected importance degree ratio, revises the weight of described regulatory factor.
A kind of digital TV terminal is also provided in the embodiment of the present invention, has comprised:
Collector, its first signal output is connected with the signal output part of Set Top Box, its input is connected with the signal output part of peripheral control unit, for regulation and control data are flowed to the signal output part of Set Top Box, and receive the selection signal of the corresponding described regulation and control data of peripheral control unit signal input part input;
Process chip, it,, for described selection signal is analyzed, obtains image data, for output.
The embodiment of the present invention, by regulatory factor is analyzed, is regulated data, and a plurality of digital TV terminals are analyzed according to the image data of regulation and control data acquisition, obtains digital television service value.Because digital TV terminal is towards users, therefore the data of digital TV terminal collection are the actual feedback that user uses, so the digital service value drawing is more pressed close to the individual demand of digital cable customers, make digital service performance more rationalize, scientific.
Accompanying drawing explanation
Fig. 1 is the flow chart of digital television service performance regulate and control method in one embodiment of the invention;
Fig. 2 is the structured flowchart of digital television service performance regulation device in one embodiment of the invention;
Fig. 3 is the graph of a relation between regulatory factor in one embodiment of the invention.
Embodiment
Hereinafter with reference to accompanying drawing, also describe the present invention in detail in conjunction with the embodiments.It should be noted that, in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.
Consider digital cable customers is combined with existing digital television service to the demand of digital television service, satisfaction, form the digital television service performance of the demand of being more close to the users, the embodiment of the present invention provides a kind of digital television service performance regulate and control method, device and digital TV terminal, is specially:
A digital television service performance regulate and control method, comprising:
Regulatory factor is analyzed, be regulated data, regulation and control data comprise: a plurality of alternative importance degree ratio of a plurality of alternative satisfaction ratio of regulatory factor, corresponding regulatory factor, corresponding regulatory factor;
A plurality of digital TV terminals are analyzed according to the image data of regulation and control data acquisition, obtained digital television service value, for adjusting digital television service performance; Digital television service value comprises: the satisfaction ratio of each regulatory factor and importance degree ratio.
Said method can be applied in one independently on server, and this server can be an equipment, its integrated receiver module, processing module, output module; This server can depart from digital TV terminal, digital television service end and independently exists, and also can carry out integratedly with digital TV terminal, or carries out integrated with digital television service end.
The digital television service performance regulation device that adopts digital television service performance regulate and control method, comprising:
The first analysis module, for regulatory factor is analyzed, is regulated data, and regulation and control data comprise: a plurality of alternative importance degree ratio of a plurality of alternative satisfaction ratio of regulatory factor, corresponding regulatory factor, corresponding regulatory factor;
The second analysis module, for a plurality of digital TV terminals are analyzed according to the image data of regulation and control data acquisition, obtains digital television service value, for adjusting digital television service performance; Digital television service value comprises: the satisfaction ratio of each regulatory factor and importance degree ratio.
The digital TV terminal wherein relating to, comprising:
Collector, its first signal output is connected with the signal output part of Set Top Box, its input is connected with the signal output part of peripheral control unit, for regulation and control data are flowed to the signal output part of Set Top Box, and receive the selection signal that peripheral control unit signal input part input correspondence regulates and controls data;
Process chip, it,, for to selecting signal to analyze, obtains image data, for output.
By regulatory factor is analyzed, be regulated data, and a plurality of digital TV terminals are analyzed according to the image data of regulation and control data acquisition, obtain digital television service value.Because digital TV terminal is towards users, therefore the data of digital TV terminal collection are the actual feedback that user uses, so the digital service value drawing is more pressed close to the individual demand of digital cable customers, make digital service performance more rationalize, scientific.
Below by embodiment, describe in detail:
A digital television service performance regulate and control method, as Fig. 1, shown in, comprising:
These controlling elements can by digital television service end, according to digital television service, combination draws the improvement of digital television service performance.
Consider that the analysis of digital television service end obtains affecting three factors that mainly contain of digital home services quality: 1. tangible environmental quality; 2. interactive quality, mainly comprises two aspects: the one, and man-machine interaction; The 2nd, everybody interactive quality.3. outcome quality, main price from given quality and quality two aspects under given price reflect.Therefore, the various services that digital television service end provides in conjunction with digital television service end and the Various types of data of daily regulation and control, generate regulatory factor: signal stabilization, signal is smooth, real-time update, account number safety, business is various, signal comfortableness, signal compatibility, reaction to external control, service platform ease for operation, service platform degree of flexibility, acquisition of information complexity, service item responsiveness, personnel serve promptness, regional service convenience, information on services obtains complexity, attendant's responsiveness, attendant's quality, price under given quality, quality under given price, total satisfaction, the satisfaction of comparing with expectation, the satisfaction of comparing with similar service.Wherein, as shown in Figure 3, signal stabilization, signal smoothness, real-time update, account number safety, business are various, signal comfortableness, signal compatibility all belong to tangible environmental quality; The reaction of external control, service platform ease for operation, service platform degree of flexibility, acquisition of information complexity, service item responsiveness are all belonged to man-machine interaction quality; Personnel serve promptness, regional service convenience, information on services and obtain complexity, attendant's responsiveness, attendant's quality and all belong to everybody interactive quality; Quality under price under given quality, given price belongs to outcome quality; Tangible environmental quality, man-machine interaction quality, everybody interactive quality, outcome quality are combined and can form overall quality of service, it is total satisfaction, the satisfaction of comparing with expectation, the satisfaction of comparing with similar service, comparatively comprehensively digital television service performance regulatory factor.
Step 103, analyzes the satisfaction of regulatory factor and importance degree allocation proportion according to pro rate rule, is regulated data;
Regulation and control data comprise: a plurality of alternative importance degree ratio of a plurality of alternative satisfaction ratio of regulatory factor, corresponding regulatory factor, corresponding regulatory factor;
Pro rate rule is crossed over 0%-100% conventionally, as required 0%-100% is distributed equally.
Satisfaction means the satisfaction of digital cable customers to digital television service, and attention degree can be weighed the importance degree of different digital television service in user uses, and can consider more fully client's impression.
Image data is from digital TV terminal, and digital TV terminal shows client by demonstration or other presentation mode, by client, according to autoscopia, regulation and control data is selected, is fed back.Such as: the satisfaction of fluency is 90%, significance level 90%; Real-time update satisfaction 20%, significance level 80% etc.
The generation of this image data relies on digital TV terminal, this digital TV terminal comprises: collector, its first signal output is connected with the signal output part of Set Top Box, its input is connected with the signal output part of peripheral control unit, for regulation and control data are flowed to the signal output part of Set Top Box, and receive the selection signal that peripheral control unit signal input part input correspondence regulates and controls data; Process chip, it,, for to selecting signal to analyze, obtains image data, for output.
Digital television service value comprises: the satisfaction ratio of each regulatory factor and importance degree ratio.
Structural equation model, partial least-squares regression method are all comparatively ripe data processing methods, can be accurately to data analysis by this processing, obtain the proportion of each regulatory factor, and the proportion of each regulatory factor upper level regulation and control element, and then draw digital television service value reasonable, accurate, science.
This regulatory factor weight can be obtained from digital television service end, and this regulatory factor weight mainly Research Emphasis based on digital television service end, self-defined business emphasis is determined.Just because of be to determine based on these factors, have neither part nor lot in digital cable customers demand, there is unavoidably deviation, even can run in the opposite direction, so, revise this weight, be beneficial on the one hand digital television service end correction service performance, on the other hand, be beneficial to digital television service end correction R&D intensity, Research Emphasis.
Step 111, according to the selected satisfaction ratio of each regulatory factor in image data and selected importance degree ratio, revises the weight of regulatory factor, forms the service weight of regulatory factor, for adjusting digital television service performance.
Just because of be to determine based on these factors, have neither part nor lot in digital cable customers demand, there is unavoidably deviation, even can run in the opposite direction, so, revise this weight, be beneficial on the one hand digital television service end correction service performance, on the other hand, be beneficial to digital television service end correction R&D intensity, Research Emphasis.
Above-mentioned digital television service performance regulate and control method can adopt following device to implement, and sees Fig. 2, shown in:
The first analysis module 01, for regulatory factor is analyzed, is regulated data, and regulation and control data comprise: a plurality of alternative importance degree ratio of a plurality of alternative satisfaction ratio of regulatory factor, corresponding regulatory factor, corresponding regulatory factor;
The second analysis module 02, for a plurality of digital TV terminals are analyzed according to the image data of regulation and control data acquisition, obtains digital television service value, for adjusting digital television service performance; Digital television service value comprises: the satisfaction ratio of each regulatory factor and importance degree ratio.
Preferably, the first analysis module comprises: regulatory factor acquiring unit, for obtaining regulatory factor; The first analytic unit, for analyzing the satisfaction of regulatory factor and importance degree allocation proportion according to pro rate rule;
Preferably, the second analysis module comprises: image data acquiring unit, for obtaining image data; The second analytic unit, for utilizing structural equation model and/or partial least-squares regression method to analyze image data.
Preferably, this device also comprises: correcting module, and for revising the service weight of the weight formation regulatory factor of regulatory factor, for adjusting digital television service performance.
This correcting module preferably includes: Weight Acquisition unit, for obtaining the weight of regulatory factor; Amending unit, for the selected satisfaction ratio according to each regulatory factor of image data and selected importance degree ratio, revises the weight of regulatory factor.
Wherein the above-mentioned digital TV terminal of mentioning comprises:
Collector, its first signal output is connected with the signal output part of Set Top Box, its input is connected with the signal output part of peripheral control unit, for regulation and control data are flowed to the signal output part of Set Top Box, and receive the selection signal that peripheral control unit signal input part input correspondence regulates and controls data;
Process chip, it,, for to selecting signal to analyze, obtains image data, for output.
The various transfer of data that relate in the present invention can be undertaken by wireless signal or cable or optical cable, therefore, between three, can adopt wireless connections, or cable or optical cable connect.
Digital TV terminal its towards users, basic set up with Set Top Box in, set up communications protocol with Set Top Box.
In addition, for this device is for the digital television service value of the Analysis deterrmination value of being near the mark more, can also set eye movement instrument tracker, to record eye movement and fixation time, and eye movement and fixation time and the second analysis module be shared; The second analysis module obtains eye movement and fixation time from eye movement instrument tracker, and according to eye movement, fixation time correction digital television service value.
Eye movement is followed the trail of, and refers to by measuring the position of blinkpunkt or the motion of the relative head of eyeball of eyes and realizes oculomotor tracking.Eye movement instrument be a kind of can tracking measurement eyeball position and a kind of equipment of eye movement information, be widely used in the research of sighting device, psychology, cognitive linguistics.The eye movement instrument tracker of application obtains the position of eyes by video capture equipment herein.
The correction of digital television service value is based on user to digital home terminal actual response, and result is more accurate, and scientific basis is stronger.
In addition, in order to allow digital television service value value of being near the mark more of the second analysis module Analysis deterrmination, device also arranges timer, to record the operating time of external control, and operating time and the second analysis module is shared; The second analysis module obtains the operating time from timer, and according to operating time correction digital television service value.
The method is also to revise the method for digital television service value, by gathering, user uses a certain business item to the method or change between two business items or the time difference of other operations is revised digital television service value with quantitative manner, and result is more accurate.
Digital television service performance regulation device of the present invention possesses following advantage:
Because digital home services is compared with traditional services pattern, more note the factors such as convenience, promptness and personalization.How to reach this effect, provide and make convenient, safe, the service efficiently that both parties are satisfied become one of key issue in digital home's industry development.And it is simple by improving service item scope, the interactive of outreach waits measure only to rest in the improved aspect of digital television service end, with really the needing there is no and contact directly of actual user, therefore, the present invention is from the regulatory factor of tangible quality, interactive quality and procedure quality three aspects:, gather the selection of digital TV terminal respective items, to fully demonstrate the service feature of digital home, embody the demand of consumer to digital home services consumption.
And, adopt consumer's quality perception analysis experimental techniques such as eye movement instrument, timer to carry out positive research, collect the True Data in user's practical application, digital television service value is further revised, improve accuracy, the science of digital television service value.
These are only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. a digital television service performance regulate and control method, is characterized in that, comprising:
Regulatory factor is analyzed, be regulated data, described regulation and control data comprise: a plurality of alternative importance degree ratio of a plurality of alternative satisfaction ratio of regulatory factor, corresponding regulatory factor, corresponding regulatory factor;
A plurality of digital TV terminals are analyzed according to the image data of described regulation and control data acquisition, obtained digital television service value, for adjusting digital television service performance; Described digital television service value comprises: the satisfaction ratio of regulatory factor and importance degree ratio described in each.
2. digital television service performance regulate and control method according to claim 1, is characterized in that, described regulatory factor analysis is comprised:
Obtain described regulatory factor;
According to pro rate rule, the satisfaction of regulatory factor and importance degree allocation proportion are analyzed.
3. digital television service performance regulate and control method according to claim 1, is characterized in that, described to a plurality of digital TV terminals according to regulation and control data acquisition image data analysis comprise:
Obtain described image data;
Utilize structural equation model and/or partial least-squares regression method to analyze described image data.
4. according to the digital television service performance regulate and control method described in claim 1-3 any one, it is characterized in that, described a plurality of digital TV terminals are analyzed according to the image data of described regulation and control data acquisition after, described digital television service performance regulate and control method also comprises: the weight of revising described regulatory factor forms the service weight of regulatory factor, for adjusting digital television service performance.
5. digital television service performance regulate and control method according to claim 4, is characterized in that, the service weight that the weight of the described regulatory factor of described correction forms regulatory factor comprises:
Obtain the weight of described regulatory factor;
According to the selected satisfaction ratio of each regulatory factor in described image data and selected importance degree ratio, the weight of described regulatory factor is revised.
6. adopt a digital television service performance regulation device for described digital television service performance regulate and control method, it is characterized in that, comprising:
The first analysis module, for regulatory factor is analyzed, is regulated data, and described regulation and control data comprise: a plurality of alternative importance degree ratio of a plurality of alternative satisfaction ratio of regulatory factor, corresponding regulatory factor, corresponding regulatory factor;
The second analysis module, for a plurality of digital TV terminals are analyzed according to the image data of described regulation and control data acquisition, obtains digital television service value, for adjusting digital television service performance; Described digital television service value comprises: the satisfaction ratio of regulatory factor and importance degree ratio described in each.
7. digital television service performance regulation device according to claim 6, is characterized in that,
Described the first analysis module comprises: regulatory factor acquiring unit, for obtaining described regulatory factor; The first analytic unit, for analyzing the satisfaction of regulatory factor and importance degree allocation proportion according to pro rate rule;
And/or,
Described the second analysis module comprises: image data acquiring unit, for obtaining described image data; The second analytic unit, for utilizing structural equation model and/or partial least-squares regression method to analyze described image data.
8. according to the digital television service performance regulation device described in claim 6 or 7, it is characterized in that, also comprise: correcting module, for revising the service weight of the weight formation regulatory factor of described regulatory factor, for adjusting digital television service performance.
9. digital television service performance regulation device according to claim 8, is characterized in that, described correcting module comprises:
Weight Acquisition unit, for obtaining the weight of described regulatory factor;
Amending unit, for the selected satisfaction ratio according to described each regulatory factor of image data and selected importance degree ratio, revises the weight of described regulatory factor.
10. a digital TV terminal, is characterized in that, comprising:
Collector, its first signal output is connected with the signal output part of Set Top Box, its input is connected with the signal output part of peripheral control unit, for regulation and control data are flowed to the signal output part of Set Top Box, and receive the selection signal of the corresponding described regulation and control data of peripheral control unit signal input part input;
Process chip, it,, for described selection signal is analyzed, obtains image data, for output.
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Inventor after: Kang Jian Inventor after: Wu Fang Inventor after: Cai Huali Inventor after: Liu Bisong Inventor after: Zhang Yunhong Inventor after: Wang Lizhi Inventor before: Kang Jian Inventor before: Wu Fang Inventor before: Zhang Yunhong Inventor before: Cai Huali |