CN103685774B - A kind of Ads on Vehicles method for pushing based on speech communication - Google Patents
A kind of Ads on Vehicles method for pushing based on speech communication Download PDFInfo
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- CN103685774B CN103685774B CN201310703967.1A CN201310703967A CN103685774B CN 103685774 B CN103685774 B CN 103685774B CN 201310703967 A CN201310703967 A CN 201310703967A CN 103685774 B CN103685774 B CN 103685774B
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Abstract
The invention discloses a kind of Ads on Vehicles method for pushing based on speech communication, comprise the following steps: user dials agent phone by the mobile terminal being connected with car-mounted terminal, background server obtains Subscriber Number and searches corresponding POI point；Background server analyzes POI point, searches corresponding ad content；Ad content is carried out numeral conversion；Numerical data is sent to mobile terminal by voice channel；Mobile terminal receives numerical data, and realizes data interconnection with car-mounted terminal；The numerical data of acquisition is processed by IVI system, it is judged that the working condition of IVI system: when IVI system is in idle state, and report processes and display copy content；When IVI system is in running order, suspends and report advertisement and display copy content.Use the present invention, record and point of interest can be used according to user, by voice channel accurate advertisement content, it is to avoid produce data traffic expense, increase effect of advertising to greatest extent, reduce the cost of advertisement.
Description
Technical field
The present invention relates to a kind of Ads on Vehicles push technology, particularly relate to a kind of based on speech communication vehicle-mounted extensively
Accuse method for pushing.
Background technology
Along with rapid economic development and the raising of quality of life, automobile has become the important traffic work of people's trip
Tool, has huge car owner's customer group, and car owner's customer group is the highest in consumption and purchasing power, as
Ad content can be customized for every car owner and push to car-mounted terminal, preferable advertisement benefit can be produced.But,
Current ad content is various, uses wireless data transmission can produce excessive data flow expense, reduces advertisement
Effect, even cause user that the tired of car-mounted terminal advertisement is detested.For advertiser, the effect of advertisement putting
Fruit affects it and to the selection of advertising media and relies on for counsel, and Ads on Vehicles must provide for as emerging advertising
The more advertisement of hommization is experienced, and could quickly increase its power of influence.
Prior art Chinese patent CN101588536A disclose a kind of wireless remote voice broadcast control system and
Device, wireless remote voice broadcast control system is installed on taxi or bus, the letter that this car-mounted terminal is play
Breath content is that mode based on GPRS mobile radio network is transmitted and receives.But this technology is owing to using
GPRS mobile radio network needs flow charging, is not suitable for home-use car, and can only throw in control
The advertisement of the heart, content is single, it is impossible to accurately push specific ad content according to the demand of user.
Summary of the invention
Embodiment of the present invention technical problem to be solved is, it is provided that a kind of based on speech communication vehicle-mounted extensively
Accuse method for pushing, record and point of interest can be used according to user, by voice channel accurate advertisement content,
Avoid producing data traffic expense, increase effect of advertising to greatest extent, reduce the cost of advertisement.
In order to solve above-mentioned technical problem, embodiments provide a kind of based on speech communication vehicle-mounted extensively
Accuse method for pushing, comprise the following steps:
User dials agent phone by the mobile terminal being connected with car-mounted terminal, and background server obtains user
Number and the corresponding POI point of lookup；
Background server analyzes POI point, searches corresponding ad content；
Ad content is converted into according to numeral dictionary the numerical data of correspondence；
Numerical data is sent to mobile terminal by voice channel；
Mobile terminal receives numerical data, and realizes data interconnection with car-mounted terminal；
The numerical data of acquisition is processed by the IVI system of car-mounted terminal；
Judge the working condition of IVI system:
When IVI system is in idle state, report processes and display copy content；
When IVI system is in running order, suspends and report advertisement and display copy content.
As the preferred implementation of described Ads on Vehicles method for pushing based on speech communication, described POI point
History according to corresponding Subscriber Number uses record to generate, and is saved in background server.
As the preferred implementation of described Ads on Vehicles method for pushing based on speech communication, described by advertisement
Content is converted into the numerical data step of correspondence according to numeral dictionary, uses each Chinese root of ad content
It is converted into respective digital according to numeral dictionary.
As the preferred implementation of described Ads on Vehicles method for pushing based on speech communication, by ad content
It is stored in numeral dictionary, and distributes id number for ad content.
As the preferred implementation of described Ads on Vehicles method for pushing based on speech communication, described in pass through language
The voice channel data transmission technology that sound passage is used to mobile terminal transmission numerical data step includes
DTMF technology, FSK technology or DOV technology.
As the preferred implementation of described Ads on Vehicles method for pushing based on speech communication, described IVI system
It is provided with on-vehicle Bluetooth module, realizes data interconnection with the mobile terminal with Bluetooth function.
As the preferred implementation of described Ads on Vehicles method for pushing based on speech communication, described vehicle-mounted end
The numerical data of acquisition is processed by the IVI system of end, it is judged that the step of the working condition of IVI system includes:
By the numerical data of acquisition by being installed in the digital dictionary of IVI system, search corresponding Chinese character, and preserve
In IVI system；
Judge the working condition of IVI system, when IVI system is in idle state, broadcast by TTS technology
Report ad content and display copy content；
When IVI system is in running order, suspends and report advertisement and display copy content.
Implement the embodiment of the present invention, have the advantages that
Ads on Vehicles method for pushing based on speech communication of the present invention dials agent phone by user, after
Station server obtains Subscriber Number, preserves and uses record and add up POI point, according to the POI that degree of attentiveness is high
Point, prepares corresponding ad content, can precisely push the advertisement that user is interested, increase wide to greatest extent
Accuse effect.The present invention changes into using voice communication technology that data in prior art can be avoided to transmit unstable and deposit
Produce the risk of extra charge in wireless data transmission, reduce the cost of advertisement, institute the most of the present invention
State the popularization of Ads on Vehicles method for pushing based on speech communication.It addition, the present invention car-mounted terminal report and
First judge IVI system working condition during display advertisement, reduce the impact on user's normal driving, it is achieved vehicle-mounted extensively
Accuse the benign development thrown in.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of a kind of Ads on Vehicles method for pushing based on speech communication of the present invention；
Fig. 2 is the another schematic flow sheet of a kind of Ads on Vehicles method for pushing based on speech communication of the present invention.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing to the present invention
It is described in further detail.
As it is shown in figure 1, the present invention discloses a kind of Ads on Vehicles method for pushing based on speech communication, including with
Lower step:
S100 user dials agent phone by the mobile terminal being connected with car-mounted terminal, and background server obtains
Subscriber Number and the corresponding POI point of lookup；
S101 background server analyzes POI point, searches corresponding ad content；
Ad content is converted into the numerical data of correspondence by S102 according to numeral dictionary；
S103 sends numerical data by voice channel to mobile terminal；
S104 mobile terminal receives numerical data, and realizes data interconnection with car-mounted terminal；
The numerical data of acquisition is processed by the IVI system of S105 car-mounted terminal；
S106 judges the working condition of IVI system:
S1061 is when IVI system is in idle state, and report processes and display copy content；
S1062, when IVI system is in running order, suspends and reports advertisement and display copy content.
It should be noted that Ads on Vehicles method for pushing based on speech communication of the present invention is that user dials
The such as bluetooth push-to-talk service of the phone of service centre, bluetooth push-to-talk service relies on mobile communication technology, user
Dial voice call request, by the audio call of artificial backstage connecting subscribers participating, realize user's request
Response, and the result of response is sent remotely on car-mounted terminal, the information command received is done by car-mounted terminal
Go out corresponding reaction.Use the present invention can use record and point of interest according to user, accurate by voice channel
Advertisement content, it is to avoid produce excessive data flow expense, solves advertisement without specific aim, and content is single,
The technical problem that cost is high.
As in figure 2 it is shown, the present invention discloses a kind of Ads on Vehicles method for pushing based on speech communication, including with
Lower step:
S200 user dials agent phone by the mobile terminal being connected with car-mounted terminal, and background server obtains
Subscriber Number and the corresponding POI point of lookup.
S201 background server analyzes POI point, searches corresponding ad content.
Ads on Vehicles method for pushing based on speech communication of the present invention, when receiving user and calling, takes
The background server at business center obtains telephone number, and uses note by the history of this telephone number searching user
Record, background server according to history use record by the POI point of algorithm counting user (Point of Interest,
Point of interest), and based on user to POI point degree of attentiveness list records, choose the POI point that degree of attentiveness is high,
Search the ad content corresponding with this POI point, thus provide a user with its content interested, it is achieved precisely
The purpose of advertisement.
Such as, user dials bluetooth push-to-talk Service Phone, it is desirable to search the situation in Thailand restaurant near user,
Background server acquisition telephone number, and record the situation in this Subscriber Number lookup Thailand restaurant, pass through algorithm
Statistics obtains its POI point and belongs to food and drink classification, by produced POI point when this user obtains service every time
How many classifications carries out list analysis according to number of times, is in first as food and drink is sorted in list, server according to
POI point belongs to food and drink classification, and distribution is as in the advertisements classification associated with food and drink such as favor information, new cuisine release
Hold, facilitate user to obtain food and drink information, expand demonstration effect, promote user and obtain the body of advertisement service
Test.
Ad content is converted into the numerical data of correspondence, each by ad content by S202 according to numeral dictionary
Chinese character is converted into respective digital according to numeric word allusion quotation.
It should be noted that ad content is used the mode of numeral dictionary that Chinese character is converted into numeral by the present invention
Data.Contain 3000-4000 digital coding corresponding to conventional Chinese character in numeral dictionary, change data
Time only need to find out the corresponding digital coding of each Chinese character in ad content according to numeral dictionary, form numeral number
According to.Preservation ad content is in numeral dictionary, and distributes an id number to each ad content, and backstage takes
Business device only need to search the id number of advertisement when searching relevant advertisements.Such as, according to food and drink classification searching
To the advertisement of " about the preferential activity at weekend of Thailand dining room ", the id number of advertisement is " E001 ", in advertisement
Including " preferential activity " four words in appearance, wherein these four words coding in numeral dictionary is as follows: " excellent "
For " 5136 ", " favour " is " 2761 ", and " living " is " 2778 ", and " moving " is " 2215 ", i.e. the numeral of " preferential activity "
Coding " 5136276127782215 ", according to said method word for word encodes ad content, thus forms one group
The numerical data relevant to ad content.
S203 sends numerical data by voice channel to mobile terminal.
Voice channel data transmission technology of the present invention (i.e. voice communication technology) includes DTMF skill
Art, FSK technology or DOV technology, the numeral that any of the above-described kind of technology all can will search in S202 and encode
Data are sent to the mobile terminal of user by voice channel.Wireless number is used accordingly, with respect to prior art
According to the method for transmission data, the present invention changes into using voice communication technology can avoid data transmission in prior art
Instability produces the risk of extra charge with there is wireless data transmission, reduces the cost of advertisement, favorably
Popularization in Ads on Vehicles method for pushing based on speech communication of the present invention.
S204 mobile terminal receives numerical data, and realizes data interconnection with car-mounted terminal.
Preferably, IVI system of the present invention is provided with on-vehicle Bluetooth module, with the mobile end with Bluetooth function
End realizes data interconnection.
It should be noted that IVI (full name In-Vehicle Infotainment, vehicle-mounted information and entertainment system), it is
Use vehicle-mounted special central processing unit, based on Vehicle Body Bus system and Internet service, formation vehicle-mounted comprehensively
Information processing system.IVI is capable of including the driving of three-dimensional navigation, real-time road, IPTV, auxiliary, fault
Detection, information of vehicles, Body Control, mobile office, wireless telecommunications, based on online amusement function and TSP
A series of application such as service, Cartronic, networking and the intelligent level promoted greatly.
Intelligent interconnection technology refers to make two ends application program be in by data interconnection between car-mounted terminal and mobile terminal
Synchronous regime, application program can show identical interface by HD video transmission, it is also possible to data sharing
Showing different mode interface respectively, as mobile phone screen shows handset mode interface, Vehicular screen shows vehicle-mounted mould
Formula interface.Owing to car-mounted terminal of the present invention need to be provided with on-vehicle Bluetooth module, mobile terminal also must have bluetooth
Function, two terminals can realize data interconnection by bluetooth, and i.e. in S03 step, mobile terminal is led to by voice
After road receives numerical data, numerical data can be transmitted again to car-mounted terminal；After car-mounted terminal processes numerical data
Result can be beamed back mobile terminal thus realize data interconnection.
The numerical data of acquisition by being installed in the digital dictionary of IVI system, is searched corresponding Chinese character by S205,
And it is saved in IVI system.
Car-mounted terminal, after the numerical data that mobile terminal is obtained by Bluetooth technology, is installed according in IVI system
There is the digital dictionary identical with background server, the numeral of coding is converted to the Chinese character of correspondence, can be exactly
Ad content is made to be sent to the car-mounted terminal of each user.Such as above-mentioned " preferential activity " digitally coded example, its
After coding it is " 5136276127782215 ", after car-mounted terminal receives this group digital data, according to
The digital dictionary of IVI system is converted into corresponding Chinese character " preferential activity ".
S206 judges the working condition of IVI system:
S2061, when IVI system is in idle state, reports ad content by TTS technology and display is wide
Accuse word content；
S2062, when IVI system is in running order, suspends and reports advertisement and display copy content.
Probably other functions or the application of IVI system is being used when user uses bluetooth push-to-talk to service, this
Shi Ruguo ejects or report advertisement can affect user's normal driving, causes user's advertisement to ejecting to produce and is sick of
Psychology, has a strong impact on effect of advertising, and therefore the present invention first judges the work of IVI system before ejecting or reporting advertisement
Make situation.
When IVI system is in idle state, is reported by TTS speech synthesis technique and locate in S205 step
The ad content that reason obtains, and in Vehicular screen, show this copy content.
When IVI system is in running order, for avoiding user's normal driving is impacted, suspend and report extensively
Accuse and display copy content, when judgement IVI system to be detected is in idle state, be further continued for reporting advertisement
With display copy content.
In sum, implement the embodiment of the present invention, have the advantages that
Ads on Vehicles method for pushing based on speech communication of the present invention dials agent phone by user, after
Station server obtains Subscriber Number, preserves and uses record and add up POI point, according to the POI that degree of attentiveness is high
Point, prepares corresponding ad content, can precisely push the advertisement that user is interested, increase wide to greatest extent
Accuse effect.The present invention changes into using voice communication technology that data in prior art can be avoided to transmit unstable and deposit
Produce the risk of extra charge in wireless data transmission, reduce the cost of advertisement, institute the most of the present invention
State the popularization of Ads on Vehicles method for pushing based on speech communication.It addition, the present invention car-mounted terminal report and
First judge IVI system working condition during display advertisement, reduce the impact on user's normal driving, it is achieved vehicle-mounted extensively
Accuse the benign development thrown in.
Last institute is it should be noted that, above example is only in order to illustrate technical scheme rather than to this
The restriction of invention protection domain, although the present invention being explained in detail with reference to preferred embodiment, this area
It is to be appreciated by one skilled in the art that technical scheme can be modified or equivalent, and
Spirit and scope without departing from technical solution of the present invention.
Claims (7)
1. an Ads on Vehicles method for pushing based on speech communication, it is characterised in that comprise the following steps:
User dials agent phone by the mobile terminal being connected with car-mounted terminal, and background server obtains user
Number and the corresponding POI point of lookup；
Background server analyzes POI point, searches corresponding ad content；
Ad content is converted into according to numeral dictionary the numerical data of correspondence；
Numerical data is sent to mobile terminal by voice channel；
Mobile terminal receives numerical data, and realizes data interconnection with car-mounted terminal；
The numerical data of acquisition is processed by the IVI system of car-mounted terminal；
Judge the working condition of IVI system:
When IVI system is in idle state, report processes and display copy content；
When IVI system is in running order, suspends and report advertisement and display copy content.
2. Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, it is characterised in that institute
Stating POI point uses record to generate according to the history of corresponding Subscriber Number, and is saved in background server.
3. Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, it is characterised in that institute
State the numerical data step that ad content is converted into according to numeral dictionary correspondence, use every by ad content
Individual Chinese character is converted into respective digital according to numeric word allusion quotation.
4. Ads on Vehicles method for pushing based on speech communication as claimed in claim 3, it is characterised in that will
Ad content is stored in numeral dictionary, and distributes id number for ad content.
5. Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, it is characterised in that institute
State and send, to mobile terminal, the voice channel data transmission technology that numerical data step is used by voice channel
Including DTMF technology, FSK technology or DOV technology.
6. Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, it is characterised in that institute
State IVI system and be provided with on-vehicle Bluetooth module, realize data interconnection with the mobile terminal with Bluetooth function.
7. Ads on Vehicles method for pushing based on speech communication as claimed in claim 1, it is characterised in that institute
The numerical data of acquisition is processed by the IVI system stating car-mounted terminal, it is judged that the working condition of IVI system
Step includes:
By the numerical data of acquisition by being installed in the digital dictionary of IVI system, search corresponding Chinese character, and preserve
In IVI system；
Judge the working condition of IVI system, when IVI system is in idle state, broadcast by TTS technology
Report ad content and display copy content；
When IVI system is in running order, suspends and report advertisement and display copy content.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310703967.1A CN103685774B (en) | 2013-12-19 | 2013-12-19 | A kind of Ads on Vehicles method for pushing based on speech communication |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201310703967.1A CN103685774B (en) | 2013-12-19 | 2013-12-19 | A kind of Ads on Vehicles method for pushing based on speech communication |
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| CN103685774A CN103685774A (en) | 2014-03-26 |
| CN103685774B true CN103685774B (en) | 2016-08-17 |
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Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105338054B (en) * | 2015-09-21 | 2019-04-16 | 百度在线网络技术（北京）有限公司 | A kind of method for pushing and device of voice messaging |
| CN108521454A (en) * | 2018-03-27 | 2018-09-11 | 浙江吉利控股集团有限公司 | A kind of car networking system for issuing content |
| CN108764967A (en) * | 2018-04-28 | 2018-11-06 | 北京鸿途信达科技股份有限公司 | Internet advertising generation method and device |
| CN112561604A (en) * | 2020-12-28 | 2021-03-26 | 惠州华阳通用电子有限公司 | Advertisement pushing method and system |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102158802A (en) * | 2011-02-15 | 2011-08-17 | 广州市动景计算机科技有限公司 | Information distribution method and device |
| CN102176772A (en) * | 2010-12-07 | 2011-09-07 | 广东好帮手电子科技股份有限公司 | Onboard navigation method based on digital speech transmission and terminal system |
| EP2535858A1 (en) * | 2011-06-16 | 2012-12-19 | Navteq North America, LLC | Method and system for providing location targeted advertisements |
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2013
- 2013-12-19 CN CN201310703967.1A patent/CN103685774B/en not_active Expired - Fee Related
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102176772A (en) * | 2010-12-07 | 2011-09-07 | 广东好帮手电子科技股份有限公司 | Onboard navigation method based on digital speech transmission and terminal system |
| CN102158802A (en) * | 2011-02-15 | 2011-08-17 | 广州市动景计算机科技有限公司 | Information distribution method and device |
| EP2535858A1 (en) * | 2011-06-16 | 2012-12-19 | Navteq North America, LLC | Method and system for providing location targeted advertisements |
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Inventor after: Qin Xiaotao Inventor after: Meng Xiangwei Inventor before: Qin Xiaotao |
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