CN103646338A - Advertisement broadcasting method and apparatus - Google Patents
Advertisement broadcasting method and apparatus Download PDFInfo
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- CN103646338A CN103646338A CN201310586118.2A CN201310586118A CN103646338A CN 103646338 A CN103646338 A CN 103646338A CN 201310586118 A CN201310586118 A CN 201310586118A CN 103646338 A CN103646338 A CN 103646338A
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Abstract
The invention discloses an advertisement broadcasting method and apparatus which are capable of solving the problem of a waste of system resources due to unreasonable advertisement broadcasting. The advertisement broadcasting method comprises obtaining preset relative priorities of a plurality of advertisements to be selected when determining preset absolute priorities of the plurality of advertisements to be selected are same; and according to the relative priorities, selecting an advertisement to be broadcast at top priority from the plurality of advertisements to be selected.
Description
Technical field
The present invention relates to multimedia messages and play field, relate in particular to a kind of advertisement broadcast method and device.
Background technology
In prior art, for each advertisement, conventionally can preset one and play priority, for when the conditions such as playing duration are restricted, according to this, play priority, from a plurality of advertisements to be selected, select the advertisement of playing.Conventionally, this broadcasting priority only comprises one-level, is absolute priority, and the advertisement that absolute priority is higher is more selected.
Yet, when a plurality of default absolute priorities wait selecting advertisement are identical, just can only in a plurality of advertisements to be selected, select at random the advertisement of playing, cause the broadcasting of advertisement under many circumstances reasonable not, system resource can not be used effectively, cause the waste of system resource.
Summary of the invention
The embodiment of the present invention provides a kind of advertisement broadcast method and device, plays the problem of the unreasonable system resource waste causing in order to solve advertisement.
The embodiment of the present invention provides a kind of advertisement broadcast method, comprising:
When definite a plurality of default absolute priorities wait selecting advertisement are identical, obtain the default relative priority of a plurality of advertisements to be selected;
According to default relative priority, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting.
The embodiment of the present invention also provides a kind of advertisement play back device, comprising:
Acquiring unit, when definite a plurality of default absolute priorities wait selecting advertisement are identical, obtains the default relative priority of a plurality of advertisements to be selected;
Selected cell for according to default relative priority, is selected the advertisement of preferential broadcasting from a plurality of advertisements to be selected.
Beneficial effect of the present invention comprises:
In the method that the embodiment of the present invention provides, the broadcasting priority of advertisement not only comprises default absolute priority and also comprises default relative priority, when the advertisement from a plurality of preferential broadcastings of selection wait selecting advertisement, if the default absolute priority of a plurality of advertisements to be selected is identical, can further according to default relative priority, select, therefore than prior art random scheme of selecting advertisement to play when a plurality of default absolute priorities wait selecting advertisement are identical, can improve the rationality that advertisement is play, system resource can be used effectively, and then avoided the waste of system resource.
Accompanying drawing explanation
Accompanying drawing is used to provide a further understanding of the present invention, and forms a part for instructions, is used from explanation the present invention with the embodiment of the present invention one, is not construed as limiting the invention.In the accompanying drawings:
The process flow diagram of the advertisement broadcast method that Fig. 1 provides for the embodiment of the present invention;
The process flow diagram of the advertisement broadcast method that Fig. 2 provides for the embodiment of the present invention 1;
The process flow diagram of the advertisement broadcast method that Fig. 3 provides for the embodiment of the present invention 2;
The structural representation of the advertisement play back device that Fig. 4 provides for the embodiment of the present invention 3.
Embodiment
In order to provide, improve the implementation that advertisement is play rationality, avoided system resource waste, the embodiment of the present invention provides a kind of advertisement broadcast method and device, in conjunction with Figure of description, the preferred embodiments of the present invention are described, be to be understood that, preferred embodiment described herein only, for description and interpretation the present invention, is not intended to limit the present invention.And in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.
The embodiment of the present invention provides a kind of advertisement broadcast method, as shown in Figure 1, comprising:
Step 101, when definite a plurality of default absolute priorities wait selecting advertisement are identical, obtain the default relative priority of a plurality of advertisements to be selected;
Step 102, according to default relative priority, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting.
Further, default relative priority can be specially one-level priority, also can comprise at least sub-priority of two-stage.
When default relative priority is specially one-level priority, step 102 is specially:
According to this one-level priority, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, the selecteed probability of advertisement that this one-level priority is higher is larger.
When default relative priority also comprises at least the sub-priority of two-stage, step 102 is specially:
If a plurality of advertisements to be selected when the sub-priority of prime not identical, or there is not the sub-priority of next stage when the sub-priority of prime,, according to when the sub-priority of prime, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, when the higher selecteed probability of advertisement of the sub-priority of prime is larger;
If a plurality of advertisements to be selected when the sub-priority of prime identical, and there is the sub-priority of next stage when the sub-priority of prime, according to the sub-priority of next stage, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, the selecteed probability of advertisement that the sub-priority of next stage is higher is larger.
Below in conjunction with accompanying drawing, the advertisement broadcast method that the embodiment of the present invention is provided is described in detail.
Embodiment 1:
In the embodiment of the present invention 1, default relative priority is specially one-level priority.
The process flow diagram that Figure 2 shows that the advertisement broadcast method that the embodiment of the present invention 1 provides, specifically comprises:
When definite a plurality of default absolute priorities wait selecting advertisement are not identical, enter step 202; When definite a plurality of default absolute priorities wait selecting advertisement are identical, enter step 203.
For example, when there being two advertisements to be selected, when advertisement A and advertisement B, broadcasting priority corresponding to two advertisements to be selected is as shown in the table, and the default absolute priority of two advertisements to be selected is not identical.
Now, if will select a preferential advertisement of playing from two advertisements to be selected, according to absolute priority, select, do not consider relative priority, therefore select advertisement A that absolute priority is higher as the advertisement of preferential broadcasting.
For example, when there being two advertisements to be selected, when advertisement A and advertisement B, broadcasting priority corresponding to two advertisements to be selected is as shown in the table, and the default absolute priority of two advertisements to be selected is identical.
Now, if will select a preferential advertisement of playing from two advertisements to be selected, according to relative priority, select, the probability of advertisement that the advertisement B that relative priority is higher is selected as preferential broadcasting is larger, and the probability of advertisement that the advertisement A that relative priority is lower is selected as preferential broadcasting is less.
Visible, the scheme that adopts the embodiment of the present invention 1 to provide, when the advertisement from a plurality of preferential broadcastings of selection wait selecting advertisement, if the default absolute priority of a plurality of advertisements to be selected is not identical, according to default absolute priority, select, if the default absolute priority of a plurality of advertisements to be selected is identical, further according to default relative priority, select, therefore, can improve the rationality that advertisement is play, system resource can be used effectively, and then avoid the waste of system resource.
Embodiment 2:
In the embodiment of the present invention 2, default relative priority specifically comprises three grades of sub-priority.
The process flow diagram that Figure 3 shows that the advertisement broadcast method that the embodiment of the present invention 2 provides, specifically comprises:
When definite a plurality of default absolute priorities wait selecting advertisement are not identical, enter step 302; When definite a plurality of default absolute priorities wait selecting advertisement are identical, enter step 303.
When determining that a plurality of sub-priority of the first order of default relative priority wait selecting advertisement is not identical, enter step 304; When determining that a plurality of sub-priority of the first order of default relative priority wait selecting advertisement is identical, enter step 305.
For example, when there being two advertisements to be selected, when advertisement A and advertisement B, broadcasting priority corresponding to two advertisements to be selected is as shown in the table, and the default absolute priority of two advertisements to be selected is identical, and the sub-priority of the first order of default relative priority is not identical.
Now, if will select a preferential advertisement of playing from two advertisements to be selected, according to the sub-priority of the first order of relative priority, select, the probability of advertisement that the advertisement A that the sub-priority of the first order is higher is selected as preferential broadcasting is larger, and the probability of advertisement that the advertisement B that the sub-priority of the first order is lower is selected as preferential broadcasting is less.
When determining that a plurality of sub-priority in the second level of default relative priority wait selecting advertisement is not identical, enter step 306; When determining that a plurality of sub-priority in the second level of default relative priority wait selecting advertisement is identical, enter step 307.
For example, when there being two advertisements to be selected, when advertisement A and advertisement B, broadcasting priority corresponding to two advertisements to be selected is as shown in the table, the default absolute priority of two advertisements to be selected is identical, the sub-priority of the first order of default relative priority is also identical, but the sub-priority in the second level of default relative priority is not identical.
Now, if will select a preferential advertisement of playing from two advertisements to be selected, according to the sub-priority in the second level of relative priority, select, the probability of advertisement that the advertisement B that the sub-priority in the second level is higher is selected as preferential broadcasting is larger, and the probability of advertisement that the advertisement A that the sub-priority in the second level is lower is selected as preferential broadcasting is less.
For example, when there being two advertisements to be selected, when advertisement A and advertisement B, broadcasting priority corresponding to two advertisements to be selected is as shown in the table, the default absolute priority of two advertisements to be selected is identical, the sub-priority of the first order of default relative priority is also identical, and the sub-priority in the second level of default relative priority is also identical.
Now, if will select a preferential advertisement of playing from two advertisements to be selected, according to the sub-priority of the third level of relative priority, select, the probability of advertisement that the advertisement A that the sub-priority of the third level is higher is selected as preferential broadcasting is larger, and the probability of advertisement that the advertisement B that the sub-priority of the third level is lower is selected as preferential broadcasting is less.
Afterbody in the broadcasting priority that the sub-priority of the third level of relative priority is advertisement to be selected, if the sub-priority of the third level of the default relative priority of two advertisements to be selected is also identical in upper table, the default broadcasting priority of i.e. two advertisements to be selected is identical, now, to be selected as the probability of advertisement of preferential broadcasting identical for two advertisements to be selected.
Visible, to adopt the embodiment of the present invention 2 to provide scheme, can treat and select advertisement that multilevel precedence is set according to user's request, meets the demand of more application scenarioss, can improve the rationality that advertisement is play, and avoids the waste of system resource.
Embodiment 3:
Based on same inventive concept, the advertisement broadcast method providing according to the above embodiment of the present invention, correspondingly, the embodiment of the present invention also provides a kind of advertisement play back device, as shown in Figure 4, specifically comprises:
Acquiring unit 401, when definite a plurality of default absolute priorities wait selecting advertisement are identical, obtains the default relative priority of a plurality of advertisements to be selected;
Further, selected cell 402 also, for when definite a plurality of default absolute priorities wait selecting advertisement are not identical, according to default absolute priority, is selected the advertisement of preferential broadcasting from a plurality of advertisements to be selected; Wherein, the advertisement that default absolute priority is higher is more selected.
Further, selected cell 402 while being specially one-level priority specifically for the relative priority when default, according to this one-level priority, is selected the advertisement of preferential broadcasting from a plurality of advertisements to be selected; Wherein, the selecteed probability of advertisement that this one-level priority is higher is larger.
Further, selected cell 402, while specifically comprising at least the sub-priority of two-stage specifically for the relative priority when default, if a plurality of advertisements to be selected when the sub-priority of prime not identical, or there is not the sub-priority of next stage when the sub-priority of prime,, according to when the sub-priority of prime, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, when the higher selecteed probability of advertisement of the sub-priority of prime is larger;
If a plurality of advertisements to be selected when the sub-priority of prime identical, and there is the sub-priority of next stage when the sub-priority of prime, according to the sub-priority of next stage, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, the selecteed probability of advertisement that the sub-priority of next stage is higher is larger.
The function of above-mentioned each unit can, corresponding to the respective handling step in arbitrary flow process shown in Fig. 1 to Fig. 3, not repeat them here.
In sum, scheme is play in the advertisement that the embodiment of the present invention provides, and comprising: when definite a plurality of default absolute priorities wait selecting advertisement are identical, obtain the default relative priority of a plurality of advertisements to be selected; According to default relative priority, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting.The scheme that adopts the embodiment of the present invention to provide, has effectively improved the rationality that advertisement is play, and system resource can be used effectively, and has avoided the waste of system resource.
Those skilled in the art should understand, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention can adopt complete hardware implementation example, implement software example or in conjunction with the form of the embodiment of software and hardware aspect completely.And the present invention can adopt the form that wherein includes the upper computer program of implementing of computer-usable storage medium (including but not limited to magnetic disk memory, CD-ROM, optical memory etc.) of computer usable program code one or more.
The present invention is with reference to describing according to process flow diagram and/or the block scheme of the method for the embodiment of the present invention, equipment (system) and computer program.Should understand can be in computer program instructions realization flow figure and/or block scheme each flow process and/or the flow process in square frame and process flow diagram and/or block scheme and/or the combination of square frame.Can provide these computer program instructions to the processor of multi-purpose computer, special purpose computer, Embedded Processor or other programmable data processing device to produce a machine, the instruction of carrying out by the processor of computing machine or other programmable data processing device is produced for realizing the device in the function of flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame appointments.
These computer program instructions also can be stored in energy vectoring computer or the computer-readable memory of other programmable data processing device with ad hoc fashion work, the instruction that makes to be stored in this computer-readable memory produces the manufacture that comprises command device, and this command device is realized the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame.
These computer program instructions also can be loaded in computing machine or other programmable data processing device, make to carry out sequence of operations step to produce computer implemented processing on computing machine or other programmable devices, thereby the instruction of carrying out is provided for realizing the step of the function of appointment in flow process of process flow diagram or a plurality of flow process and/or square frame of block scheme or a plurality of square frame on computing machine or other programmable devices.
Although described the preferred embodiments of the present invention, once those skilled in the art obtain the basic creative concept of cicada, can make other change and modification to these embodiment.So claims are intended to all changes and the modification that are interpreted as comprising preferred embodiment and fall into the scope of the invention.
Obviously, those skilled in the art can carry out various changes and modification and not depart from the spirit and scope of the embodiment of the present invention the embodiment of the present invention.Like this, if within these of the embodiment of the present invention are revised and modification belongs to the scope of the claims in the present invention and equivalent technologies thereof, the present invention is also intended to comprise these changes and modification interior.
Claims (8)
1. an advertisement broadcast method, is characterized in that, comprising:
When definite a plurality of default absolute priorities wait selecting advertisement are identical, obtain the default relative priority of a plurality of advertisements to be selected;
According to default relative priority, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting.
2. the method for claim 1, is characterized in that, also comprises:
When definite a plurality of default absolute priorities wait selecting advertisement are not identical, according to default absolute priority, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, the advertisement that default absolute priority is higher is more selected.
3. method as claimed in claim 1 or 2, is characterized in that, when default relative priority is specially one-level priority, according to default relative priority, selects the advertisement of preferential broadcasting from a plurality of advertisements to be selected, and is specially:
According to this one-level priority, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, the selecteed probability of advertisement that this one-level priority is higher is larger.
4. method as claimed in claim 1 or 2, is characterized in that, when default relative priority specifically comprises at least the sub-priority of two-stage, according to default relative priority, selects the advertisement of preferential broadcasting from a plurality of advertisements to be selected, and is specially:
If a plurality of advertisements to be selected when the sub-priority of prime not identical, or there is not the sub-priority of next stage when the sub-priority of prime,, according to when the sub-priority of prime, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, when the higher selecteed probability of advertisement of the sub-priority of prime is larger;
If a plurality of advertisements to be selected when the sub-priority of prime identical, and there is the sub-priority of next stage when the sub-priority of prime, according to the sub-priority of next stage, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, the selecteed probability of advertisement that the sub-priority of next stage is higher is larger.
5. an advertisement play back device, is characterized in that, comprising:
Acquiring unit, when definite a plurality of default absolute priorities wait selecting advertisement are identical, obtains the default relative priority of a plurality of advertisements to be selected;
Selected cell for according to default relative priority, is selected the advertisement of preferential broadcasting from a plurality of advertisements to be selected.
6. device as claimed in claim 5, it is characterized in that, described selected cell, also for when definite a plurality of default absolute priorities wait selecting advertisement are not identical, according to default absolute priority, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, the advertisement that default absolute priority is higher is more selected.
7. the device as described in claim 5 or 6, is characterized in that, described selected cell, while being specially one-level priority specifically for the relative priority when default, according to this one-level priority, is selected the advertisement of preferential broadcasting from a plurality of advertisements to be selected; Wherein, the selecteed probability of advertisement that this one-level priority is higher is larger.
8. the device as described in claim 5 or 6, it is characterized in that, described selected cell, while specifically comprising at least the sub-priority of two-stage specifically for the relative priority when default, if a plurality of advertisements to be selected when the sub-priority of prime not identical, or there is not the sub-priority of next stage when the sub-priority of prime,, according to when the sub-priority of prime, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, when the higher selecteed probability of advertisement of the sub-priority of prime is larger;
If a plurality of advertisements to be selected when the sub-priority of prime identical, and there is the sub-priority of next stage when the sub-priority of prime, according to the sub-priority of next stage, from a plurality of advertisements to be selected, select the advertisement of preferential broadcasting; Wherein, the selecteed probability of advertisement that the sub-priority of next stage is higher is larger.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201310586118.2A CN103646338A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method and apparatus |
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| CN201310586118.2A CN103646338A (en) | 2013-11-19 | 2013-11-19 | Advertisement broadcasting method and apparatus |
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Application publication date: 20140319 |