CN103530585B - Aggregated data platform based on NFC mobile terminal and application thereof - Google Patents
Aggregated data platform based on NFC mobile terminal and application thereof Download PDFInfo
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- CN103530585B CN103530585B CN201310474794.0A CN201310474794A CN103530585B CN 103530585 B CN103530585 B CN 103530585B CN 201310474794 A CN201310474794 A CN 201310474794A CN 103530585 B CN103530585 B CN 103530585B
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Abstract
Present invention aggregated data based on NFC mobile terminal platform and application thereof, relate to a kind of data platform, is a kind of based on NFC mobile terminal to have mass users information and magnanimity product information, and sets up user and the aggregated data platform of product contact.Including radio electronic label, NFC mobile terminal, the webserver and aggregated data platform, NFC mobile terminal is provided with NFC client-side program, described radio electronic label is arranged on product, and described NFC mobile terminal is communicated and data interaction by the webserver and aggregated data platform.Described NFC mobile terminal includes that terminal body, internal module and display screen, described aggregated data platform have Product Information Management module, subscriber information management module, customer evaluation information management module, manufacturer data management module and data statistic analysis module.This data platform convenience is good, information authenticity is high, it is also possible to gather at any time.
Description
Technical field
Present invention aggregated data based on NFC mobile terminal platform and application thereof, relate to a kind of data platform, is a kind of base
In NFC mobile terminal there is mass users information and magnanimity product information, and set up the poly-of user and product contact
Close data platform.
Background technology
Near-field communication (Near Field Communication, NFC), also known as wireless near field communication, is a kind of short distance
From high frequency wireless communication technology, it is allowed to carry out between electronic equipment contactless Point-to-Point Data Transmission (in ten centimetres) hand over
Change data.This technology is developed by contact-free formula RF identification (RFID), and backward compatible RFID, the earliest by Sony with
Philips succeeds in developing, and is mainly used in the handheld devices such as mobile phone providing the communication of M2M (Machine to Machine).By
Having natural security in near-field communication, therefore, NFC technique is considered before the fields such as mobile-phone payment have the biggest application
Scape.
Traditional aggregated data platform has the problem that
1) convenience is poor, and the process gathering information is cumbersome, it is impossible to quickly set up the contact of user and product.
2) information authenticity is relatively low, and the information of collection is the truest and accurate, is particularly difficult to collect really
User profile.
3) cannot gather at any time, after user the most only buys certain product and settles accounts, system its is possible to user profile
Associate with product information.
Summary of the invention
It is an object of the invention to for above-mentioned weak point provide a kind of aggregated data platform based on NFC mobile terminal and
Its application, utilizes the mobile terminal comprising NFC technique, uses it for gathering product information and user profile, and by product and use
Contact is set up at family, thus forms an aggregated data platform, completes the interaction with user, carries out user behavior analysis, and root
Accurately analyze customer consumption custom according to interaction, the customer-action analysis with user, also can conveniently realize by this platform meanwhile
Other related datas of user are carried out statistical analysis.
A kind of aggregated data platform based on NFC mobile terminal takes techniques below scheme to realize:
A kind of aggregated data platform based on NFC mobile terminal includes that radio electronic label, NFC mobile terminal, network take
Business device and aggregated data platform, NFC mobile terminal is provided with NFC client-side program, and described radio electronic label is arranged on product
On product, described NFC mobile terminal is communicated and data interaction by the webserver and aggregated data platform；
Described NFC mobile terminal includes that terminal body, internal module and display screen, described display screen are arranged on terminal body
On, described internal module is arranged on inside terminal body；Described internal module includes that bus, central processing unit, NFC radio frequency read
Module, communication module and NFC program module, NFC radio frequency read module, central processing unit, communication module and display screen two-by-two it
Between all connected by bus；Described NFC radio frequency read module identification also reads radio electronic label storage information；NFC moves
Terminal obtains radio electronic label content by NFC radio frequency read module, and information is taken by network by NFC program module
Business device sends to aggregated data Platform communication, and the radio electronic label content collected is sent to aggregated data platform；Described
In NFC program module, storage has user profile.
Described NFC mobile terminal uses commercially available NFC mobile terminal.
Described radio electronic label internal memory contains specific product unique identifier in this series products, described radio frequency electric
Label uses UHF ultrahigh frequency electronic tag.
Described aggregated data platform has Product Information Management module, subscriber information management module, customer evaluation message tube
Reason module, manufacturer data management module and data statistic analysis module；Product Information Management module, subscriber information management mould
Block, customer evaluation information management module, manufacturer data management module and data statistic analysis inside modules are separately installed with product
Product information management program, subscriber information management program, customer evaluation information management program, manufacturer data management program and data
Statistical analysis program；Described Product Information Management module and subscriber information management module are used for receiving NFC mobile terminal and send
Product information and user profile, and store information, it is established that the contact between user and product；Customer evaluation information management mould
Block receives and stores the user of NFC mobile terminal transmission to interactive informations such as this product or the evaluation of product supplier, suggestions；Institute
The data of the Shi Ge manufacturer stating manufacturer data management module are collected, integration management is data statistic analysis；Described data
User and product data are analyzed by statistical analysis module, provide data display for manufacturer, assist it to carry out science decision.
Its personal information and the data of user setup is stored, it is provided that user and supplier are carried out mutually in NFC client-side program
Dynamic exchange.
During a kind of aggregated data working platform based on NFC mobile terminal, the NFC radio frequency reading that NFC mobile terminal is built-in
Module reads the radio electronic label that is arranged on product, by the product unique identification information that obtains in radio electronic label with
The user profile obtained in NFC program module and other interactive informations pass through bus transfer to central processing unit, central processing unit
Calling communication module by bus, communication module connects the webserver by network mode, the data of NFC mobile terminal is sent out
Deliver to aggregated data platform.
A kind of aggregated data platform application based on NFC mobile terminal is in production enterprise logistics, the shops of distributing business
With on user interaction.
Aggregated data platform and production or supplier's logistics system dock, and obtain the indicated product of unique identifier
Essential information and logistics information etc., determine the concrete selling spot (business surpasses or store) of this product by above-mentioned information, and will
The information of this information and user combines, and utilizes data statistic analysis module analysis, show that production marketing situation is added up, carries out
Aid decision more accurately.
Polymerization business data platform realizes production or supplier completes the interaction with user, carries out user behavior and divides
Analysis, and accurately judge that customer consumption is accustomed to according to interaction, the customer-action analysis with user, meanwhile, also can be square by this platform
Just realize other related datas of user are carried out statistical analysis.
Aggregated data platform based on NFC mobile terminal has the advantage that
1) convenience is good
NFC module can be integrated on the mobile terminals such as smart mobile phone, and user can carry with these mobile terminals, only
The mobile terminals such as smart mobile phone need to be used just can to carry out the collection of product information conveniently and efficiently, by product information and personal information
Set up contact and upload to aggregated data platform.
2) information authenticity is high
Mobile phone is as the personal effects, and it often represents user's identity, has the highest identity information authenticity.With NFC
The supporting software of module can also configure and carry the real identity information of user.NFC module makes with the fusion of smart mobile phone
Reach the user profile on aggregated data platform and compare other mode better authenticity.
3) gather at any time
Using NFC technique, user can set up contact with product at any time, facilitates user and production or supplier to enter
Row interaction.
Accompanying drawing explanation
Below in conjunction with accompanying drawing, the invention will be further described:
Fig. 1 is the architecture principle figure of present invention polymerization based on NFC mobile terminal business data platform.
Fig. 2 is the modular structure schematic diagram of the NFC mobile terminal of the present invention.
Fig. 3 is present invention polymerization based on NFC mobile terminal business data console module structure chart.
Detailed description of the invention
Referring to the drawings 1 ~ 3, a kind of aggregated data platform based on NFC mobile terminal of the present invention include radio electronic label,
NFC mobile terminal, the webserver and aggregated data platform, NFC mobile terminal is provided with NFC client-side program, and described penetrates
Band electronic label is arranged on product, and described NFC mobile terminal is communicated with aggregated data platform by the webserver
And data interaction；
Described NFC mobile terminal includes that terminal body, internal module and display screen, described display screen are arranged on terminal body
On, described internal module is arranged on inside terminal body；Described internal module includes that bus, central processing unit, NFC radio frequency read
Module, communication module and NFC program module, NFC radio frequency read module, central processing unit, communication module and display screen two-by-two it
Between all connected by bus；Described NFC radio frequency read module identification also reads radio electronic label storage information；NFC moves
Terminal obtains radio electronic label content by NFC radio frequency read module, and information is taken by network by NFC program module
Business device sends to aggregated data Platform communication, and the radio electronic label content collected is sent to aggregated data platform；Described
In NFC program module, storage has user profile.
Described NFC mobile terminal uses commercially available NFC mobile terminal.
Described radio electronic label internal memory contains specific product unique identifier in this series products, described radio frequency electric
Label uses UHF ultrahigh frequency electronic tag.
Described aggregated data platform has Product Information Management module, subscriber information management module, customer evaluation message tube
Reason module, manufacturer data management module and data statistic analysis module；Product Information Management module, subscriber information management mould
Block, customer evaluation information management module, manufacturer data management module and data statistic analysis inside modules are separately installed with product
Product information management program, subscriber information management program, customer evaluation information management program, manufacturer data management program and data
Statistical analysis program；Described Product Information Management module and subscriber information management module are used for receiving NFC mobile terminal and send
Product information and user profile, and store information, it is established that the contact between user and product；Customer evaluation information management mould
Block receives and stores the user of NFC mobile terminal transmission to interactive informations such as this product or the evaluation of product supplier, suggestions；Institute
The data of the Shi Ge manufacturer stating manufacturer data management module are collected, integration management is data statistic analysis；Described data
User and product data are analyzed by statistical analysis module, provide data display for manufacturer, assist it to carry out science decision.
Its personal information and the data of user setup is stored, it is provided that user and supplier are carried out mutually in NFC client-side program
Dynamic exchange.
During a kind of aggregated data working platform based on NFC mobile terminal, the NFC radio frequency reading that NFC mobile terminal is built-in
Module reads the radio electronic label that is arranged on product, by the product unique identification information that obtains in radio electronic label with
The user profile obtained in NFC program module and other interactive informations pass through bus transfer to central processing unit, central processing unit
Calling communication module by bus, communication module connects the webserver by network mode, the data of NFC mobile terminal is sent out
Delivering to aggregated data platform, user will see, at display screen, the result that this business performs.
A kind of aggregated data platform application based on NFC mobile terminal is in production enterprise logistics, the shops of distributing business
With on user interaction.
Being described in detail the present invention above by detailed description of the invention, singly these not constitute the limit of the present invention
System.The present invention comprises scope and is not limited with above-mentioned embodiment, as long as those of ordinary skill in the art are disclosed according to invention
The equivalence that content is done is modified or change, all should include the protection domain described in claims in.
Claims (4)
1. an aggregated data platform based on NFC mobile terminal, it is characterised in that: include that radio electronic label, NFC move end
End, the webserver and aggregated data platform, NFC mobile terminal is provided with NFC client-side program, described radio electronic label
Being arranged on product, described NFC mobile terminal is communicated and data interaction by the webserver and aggregated data platform；
Described NFC mobile terminal includes that terminal body, internal module and display screen, described display screen are arranged on terminal body,
Described internal module is arranged on inside terminal body；Described internal module includes that bus, central processing unit, NFC radio frequency read mould
Block, communication module and NFC program module, NFC radio frequency read module, central processing unit, communication module and display screen are between any two
All connected by bus；Described NFC radio frequency read module identification also reads radio electronic label storage information；NFC moves end
Hold and obtain radio electronic label content by NFC radio frequency read module, and by NFC program module, information is passed through network service
Device sends to aggregated data Platform communication, and the radio electronic label content collected is sent to aggregated data platform；Described NFC
In program module, storage has user profile；
Described aggregated data platform has Product Information Management module, subscriber information management module, customer evaluation information management mould
Block, manufacturer data management module and data statistic analysis module；Product Information Management module, subscriber information management module, visitor
Family evaluation information management module, manufacturer data management module and data statistic analysis inside modules are separately installed with product information
Management program, subscriber information management program, customer evaluation information management program, manufacturer data management program and data statistics divide
Analysis program；Described Product Information Management module and subscriber information management module are for receiving the product that NFC mobile terminal sends
Information and user profile, and store information, it is established that the contact between user and product；Customer evaluation information management module receives
And store the user of NFC mobile terminal transmission to this product or the evaluation of product supplier, suggestion interactive information；Described manufacturer number
Be collected according to the data of the Shi Ge manufacturer of management module, integration management is data statistic analysis；Described data statistic analysis
User and product data are analyzed by module, provide data display for manufacturer.
Aggregated data platform based on NFC mobile terminal the most according to claim 1, it is characterised in that: described radio frequency electrical
Subtab internal memory contains the unique identifier of specific product, and described radio electronic label uses UHF ultrahigh frequency electronic tag.
Aggregated data platform based on NFC mobile terminal the most according to claim 1, it is characterised in that: NFC client journey
Its personal information and the data of user setup is stored, it is provided that user and supplier carry out interaction in sequence.
4. the aggregated data platform based on NFC mobile terminal described in claim 1, it is characterised in that: based on NFC mobile terminal
Aggregated data platform application on production enterprise logistics, the shops of distributing business and user interaction.
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| CN201310474794.0A CN103530585B (en) | 2013-10-12 | 2013-10-12 | Aggregated data platform based on NFC mobile terminal and application thereof |
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| CN201310474794.0A CN103530585B (en) | 2013-10-12 | 2013-10-12 | Aggregated data platform based on NFC mobile terminal and application thereof |
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| CN202931393U (en) * | 2012-12-10 | 2013-05-08 | 南方电网科学研究院有限责任公司 | Data transmission and processing device |
| CN202940847U (en) * | 2012-09-20 | 2013-05-15 | 张晋 | Agricultural planting and breeding-based Internet of things cloud service system |
| CN103250172A (en) * | 2011-10-18 | 2013-08-14 | 索尼公司 | Information processing apparatus, server, information processing system and information processing method |
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2013
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Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102016869A (en) * | 2008-04-23 | 2011-04-13 | 日本电气株式会社 | Information processing system, information processing device, mobile communication device, and method for managing user information used for them |
| CN103250172A (en) * | 2011-10-18 | 2013-08-14 | 索尼公司 | Information processing apparatus, server, information processing system and information processing method |
| CN202940847U (en) * | 2012-09-20 | 2013-05-15 | 张晋 | Agricultural planting and breeding-based Internet of things cloud service system |
| CN202931393U (en) * | 2012-12-10 | 2013-05-08 | 南方电网科学研究院有限责任公司 | Data transmission and processing device |
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Effective date of registration: 20210727 Address after: 210043 office building 5-731, building a, Dongjiang Road, Baguazhou street, Qixia District, Nanjing, Jiangsu Province Patentee after: Nanjing Huizhou Tongqiao Information Technology Co.,Ltd. Address before: 210049 East 6th floor, building B1, Zidong International Creative Park, Qixia District, Nanjing City, Jiangsu Province Patentee before: JIANGSU HENGAN FANGXIN TECHNOLOGY Co.,Ltd. |
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Effective date of registration: 20211221 Address after: Room 502, No. 308, Ningnan Avenue, Yuhuatai District, Nanjing, Jiangsu 210039 Patentee after: NANJING HUABO TECHNOLOGY Co.,Ltd. Address before: 210043 office building 5-731, building a, Dongjiang Road, Baguazhou street, Qixia District, Nanjing, Jiangsu Province Patentee before: Nanjing Huizhou Tongqiao Information Technology Co.,Ltd. |