CN103491110A - Information system based on mobile dynamic data engine - Google Patents
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Abstract
The invention discloses an information system based on a mobile dynamic data engine. The information system comprises a mobile dynamic data engine, a service logic module, a data analysis module and the like. The mobile dynamic data engine monitors and acquires behaviors of a user in a mobile data network and opens data to the system in the form of service, the system acquires user attribute and online behavior data of the mobile dynamic data engine and analyzes the user attribute and online user behaviors to acquire user behavior distribution data, and matching information is extracted from the system and pushed to the mobile dynamic data engine aiming at user behavior data. A personalized information system service is provided through integration of the information system and the mobile dynamic data engine.
Description
Technical field
The present invention relates to the technical fields such as mobile communication, the Internet, refer to especially a kind of information system of movement-based dynamic data search.
Background technology
Along with the development of the development of Internet technology, the communication technology, particularly mobile communication and software engineering, for the information system based on a kind of movement-based data engine provides feasibility.
The user accesses the Internet at present, in general, only has the website address of user access and the user preference in this website that just knows for sure, but the user accesses in the situation of a plurality of websites, data are the trend of fragmentation, the systems such as single website are difficult to the preference to the user of system and carry out accurate and long-term tracking and estimation, thus, also very difficult usefully push some information targetedly to the user pointedly.
And mobile dynamic data search (Mobile Dynamic Data Engine, be called for short MDD) develop into and obtain various users and provide possibility in the user's of mobile radio communication sound state data, mobile dynamic data search is a novel network element device of mobile core network, the various signaling datas that produce by the activity of concentrating the various users of acquisition and processing are also resolved and are processed, and by the various user data after the database service interface open treated of north orientation, system can be obtained user's various sound state data accordingly, comprise the terminal current location, SOT state of termination, end message, the user accesses the various data such as URL.
Simultaneously, by the customer identification information obtained, as termination number, user's static information of further preserving in the customer information system such as inquiring customer information system, obtain the user identity attribute, comprise the age, sex, the various information such as address, in conjunction with user's dynamic behaviour data of obtaining, as website access information, to user's internet information as the online classification, the preference data such as surf time and user's static information carry out signature analysis, and the user feature analysis data are opened to outer application system, when outer application system is accessed the user, the user characteristic data of real time inquiry system end, by system, providing adaptive this user's multidate information or third party's application system to mate voluntarily is applicable to using the multidate information of family identity instead and is inserted in the page of user's access, realize the accurate propelling movement of information.
In view of this, the object of the invention is to propose a kind of simple, merge the information system of a kind of movement-based dynamic data search of mobile dynamic data search.
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Summary of the invention
As can be seen from above, the present invention monitors and obtains user's the user property in mobile data network and behavioral data by mobile dynamic data search, open to system, system acquisition user property and online behavioral data, carry out user's dimension and the analysis of behavior dimension, obtain the user behavior characteristic, and push to it for the information of user behavior feature extraction coupling.
Further, the development that the information system that provided a kind of movement-based dynamic data search is provided is a kind of information transmission service provides powerful guarantee, meets each side's requirement, promotes user friendly experience.
For achieving the above object, one aspect of the present invention provides a kind of information system of movement-based dynamic data search, and the method comprises:
The signaling data of mobile dynamic data search supervisory user in the mobile network, obtain various user's sound state data, comprise customer position information, the subscriber network access address, access time, user terminal type information etc., mobile dynamic data search collection also converges to platform, and by method of service to open system.
In an embodiment of the information system of a kind of movement-based dynamic data search provided by the invention, the method also comprises:
After mobile dynamic data search obtains user's various data, by data access service by data to open system, address of service corresponding to system access can access to user's various data.
In an embodiment of the information system of a kind of movement-based dynamic data search provided by the invention, the method also comprises:
The various sound state of system acquisition user data, comprise the user terminal model, Subscriber Number, the user accesses URL, the terminal current location, the user accesses duration, and further obtain user's static registration information by customer identification information as Subscriber Number inquiry external user information system, as sex, age, address etc., the various sound state of the user who simultaneously accumulation is obtained data are carried out the dimension analysis, draw class of subscriber and behavioural characteristic, comprise the user and access preference, the stop duration distributes, the access time preference, type of user terminal etc., and based on these user behavior features and user property, the user is carried out to tagsort.
In an embodiment of the information system of a kind of movement-based dynamic data search provided by the invention, the method also comprises:
System is carried out the dimension analysis to user behavior and user property, extract user behavior feature and user characteristics, and the user behavior tagsort is offered to internal system or outside third party's system is mated, the information exchange of coupling is crossed to variety of way and be pushed to the terminal use, comprise and dynamically be inserted into Website page and present, note, multimedia message, WAP PUSH, voice outgoing call, the modes such as mail.
In an embodiment of the information system of a kind of movement-based dynamic data search provided by the invention, the method also comprises:
Network analysis draws user behavior characteristic and class of subscriber feature, the user behavior characteristic is opened to outside, the user accesses various outer application system, external system real time inquiry system user behavior characteristic or with the information of user behavior characteristic matching, the information that system is returned to user behavior feature and user property categorical data or coupling is pushed to user side to application system.
Have the following advantages specifically:
Monitoring Data is extensive:
Can obtain by mobile dynamic data search system various real-time dynamic datas and the static data that the various conventional internet modes of the user in the mobile network are difficult to obtain, comprise customer location, the user's communication data, dynamic data and user's register informations such as URL of user's current accessed, as the age, sex etc., merge mobile element to traditional information system, the collection of information and conversion are all at network side, to application system and the terminal requirement extra without proposition.
Reaction is flexible:
The user various signalings of mobile dynamic data search based on gathering signaling network, Real-time Obtaining and collection subscriber signaling response, reaction speed is fast, with user's state, keeps the renewal of synchronizeing, and keeps real-time synchronizeing by open interface with system.
Data sharing:
System is by mobile dynamic data search collection and obtain user's various dynamic datas and obtain user's static data by the core net operation system, the user behavior feature is analyzed and user behavior tagsort data are shared to each application system by method of service, helped application system pushed information targetedly.
The accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, and schematic description and description of the present invention the present invention does not form inappropriate limitation of the present invention for explaining.In the accompanying drawings:
The schematic diagram that Fig. 1 is system topology of the present invention.
Fig. 2 is system end modular structure schematic diagram of the present invention.
Fig. 3 is data acquisition and processing (DAP) flow process of the present invention.
Fig. 4 is system business process schematic diagram of the present invention.
Fig. 5 is that the present invention moves the position view of dynamic data search in network.
Fig. 6 is that the present invention moves dynamic data search network design Organization Chart.
Fig. 7 is that the present invention moves dynamic data search internal structure schematic diagram.
Embodiment
With reference to the accompanying drawings the present invention is described more fully, exemplary embodiment of the present invention wherein is described.
A kind of information system of movement-based dynamic data search has been proposed for achieving the above object.
Below in conjunction with the drawings, embodiments of the present invention are described.
The key point of information system that realizes a kind of movement-based dynamic data search is as follows:
Data acquisition and opening:
System keeps data to synchronize with mobile dynamic data search, notifies the user data synchronization between maintenance and mobile dynamic data search between system and mobile dynamic data search by data synchronization of access or subscription data.
Be kept at system after the status data of system by mobile dynamic data search collection and synchronous terminal user, system extracts user property and historical behavior data analysis, extract user behavior feature and class of subscriber data, and open to outer application system, outer application system access open interface inquiring user characteristic.
Intelligent data analysis:
System acquisition user's behavioral data and UAD, and add up to be kept at system, system is carried out the dimension modeling to user's various data, comprises user's dimension and behavior dimension, as user's sex, age, address, access time, reference address etc., set up intelligent data warehouse and analytical system, various actions feature and the user characteristics of analysis user, infer the information type of its preference.
Website as system acquisition user preference science and technology series products, often browse in the recent period the computer product page, and the time of staying reaches certain length, age of user belongs to 30-40 year, terminal models is Samsung middle and high end model, system can be inferred user's type of hobby in the recent period accordingly, and by the mode of this information pushing or subscription and third party's application system, as the phone inventive system, as e-commerce website, the systems such as portal website are shared, to this user with short message mode, voice outgoing call mode, the page is dynamically embedded into the sales promotion information that the modes such as information push the corresponding types product.
The information dynamic adaptation:
After system is analyzed user behavior and attributive character, outside third-party types of applications information system is to user's pushed information the time, at first this user characteristic data of system acquisition is obtained in access, the match information of the correspondence of the information bank in inquiry system or the information bank of third party's application system, the adaptive information of applicable user behavior in the recent period, and be pushed to user side by variety of way and presented.
Main functional modules
As shown in Figure 1, a kind of system topology of movement-based dynamic data search mainly comprises:
User terminal 100:
The terminal equipment of user access information system, access mode can be browser mode or client mode.
Data transmission channel 101:
Provide the physical channel of the reality of transfer of data, by mobile data network access application system.
Application system 102:
Various third-party application systems, provide various information and content to the user, as application systems such as the contents such as website provide.
System platform 103:
The system business platform, gather and analysis user feature and attribute data, and the various information that user characteristics and attribute are provided or mate with user characteristics to outer application system, as advertising message.
The mobile core mesh portions:
Signaling network 104:
Signaling network part in mobile core network, the various signalings of transmission mobile network, for mobile dynamic data search platform provides the signaling data source.
MDD platform 105:
Mobile dynamic data search, the various signaling datas of the User Activity triggering for generating of acquisition and processing signaling network are also processed, and obtain user's various multidate informations and offer system by data-interface and use.
Customer account management platform 106:
In core net, relevant subscriber information management platform, comprise user profile, the register information of the users such as user service information in core net, and for the various static informations that provide the user to register to system end, as the age, sex etc.
Fig. 2 shows the modular structure of system end, comprises with lower module:
Data service module 200:
Be responsible for carrying out alternately with terminal, undertaken alternately by data access interface and terminal, according to the agreement of consulting, carry out transfer of data, send the data to the request msg of terminal and receiving terminal.
Business logic modules 201:
Be responsible for execution and the functions such as service logic setting, preservation of each service logic of system end, call each system end functional module, process and carry out miscellaneous service logic, the miscellaneous service logic function of completion system end.
Geography information module 202:
Intrasystem GIS-Geographic Information System module, for system provides relevant various geography information functions, the inquiry that comprises geography information, the mutual conversion of geographical location information and longitude and latitude etc. relates to the function of geography information.
Data acquisition module 203:
System end gathers the functional module of the user data of mobile dynamic data search, obtains the user data of mobile dynamic data search end by active inquiry or subscribing manner.
Database 204:
The various data of saved system, comprise business datum and user data, and the various functions that various based on databases and data warehouse are provided, as logic function and the reporting systems such as data trigger, function, the functions such as business intelligence.
Information adaptation module 205:
According to user characteristics and the attribute data of network analysis, carry out adaptation with intrasystem information, filter out the information that is applicable to the user and be pushed to third party's application system.
Management configuration module 206:
The management of system and configuration section, comprise user management, service management, the various management functions such as system parameters configuration.
Data are processed and analysis module 207:
The comings and goings data that produce at mobile network according to the user of system acquisition, comprise customer location, the user accesses URL and type, user's access time, type of user terminal and UAD, as the age, the data such as sex, user activity data is carried out to dimension processing and Intellectual analysis, obtain user's various characteristic behavior data.
MDD data simultaneous module 208:
Carry out data with mobile dynamic data search platform and synchronize, subscribe to the data notification of mobile dynamic data search platform, or initiatively initiate to synchronize with the data of mobile dynamic data search platform, one of the data of maintenance and mobile dynamic data search platform are made peace and are synchronizeed.
System door 209:
System user is logined the door of the system of door, the interface that provides the user to use system and the carrying of miscellaneous service flow process.
Fig. 3 illustrates system data acquisition and processing flow process of the present invention.
As shown in the figure, data acquisition and processing (DAP) flow process comprises following steps:
System end judgement data acquisition mode;
As be subscribing manner, to MDD system subscription data notification message;
MDD receives the subscribe request of system, system is carried out to the subscription of saved system end after authentication;
Whether the subscription condition of MDD monitoring system meets, as met the data-pushing system subscribed to system, if do not meet continue the subscription condition of monitoring system;
As be the mode of system active inquiry, system is initiatively initiated the data query request;
The MDD system is according to the system queries request, and the user data that inquiry MDD gathers also is pushed to system;
After the system acquisition data, data are carried out to the data processing, comprise cleaning, the steps such as extraction, processed the data importing data warehouse, obtains user's various characteristics;
System is opened the user data after processing to outside third party's application system.
Fig. 5 shows the position view of mobile dynamic data search in network.
As shown in the figure, mobile dynamic data search platform is connected with interface mode with each network element of core net and is mutual, has comprised data acquisition interface and market demand interface.
The interface that data acquisition interface is mobile dynamic data search platform image data, the market demand interface is the market demand interface with the various management platforms of core net, for various Management and application platforms provide Data Source.
Fig. 6 shows mobile dynamic data search network design Organization Chart.
As figure, the interface of having described between mobile dynamic data search platform and each network element is described, and has mainly comprised
The A interface, the C/D interface, R-P interface etc., obtain user position update, roaming signaling, and the various signalings of the behavior of surfing the Net by PDSN, the interface deployed position is as shown in the figure.
Fig. 7 shows internal module structure and the interface of mobile dynamic data search
The mobility dynamic data search comprises as lower module: data acquisition module, data analysis/routing module, data storage, data open interface module, operation control and management module, data-mining module and OAM module.Wherein operate the control and management module and comprise operation door, access rights management, notification rule management.
In system, each interface is as shown in the figure:
IF1 interface: data acquisition interface, the main information such as customer location, Subscriber Number, ESN/MEID, terminal type, on-off state, busy-idle condition, numbers of calling and called parties, user's sex, age, the level of consumption, hobby that gather, can gather from operation system or core network element.
The IF2 interface: development data is given the interface of application, and mobile dynamic data search acquisition and processing information is offered to SP etc. in time.
The IF3 interface: mobile dynamic data search system interconnect interface, national centre moves dynamic data search and forwards message and the file of economizing mobile dynamic data search.
Below give one example to illustrate that user of the present invention uses a kind of business procedure of information system of movement-based dynamic data search, in this embodiment, as shown in Figure 4, business comprises the following steps:
Step 1: the user accesses outer application system;
Step 2: application system is obtained user's identifying information, as phone number etc.;
Step 3: application system is sent user characteristic data to system and is obtained request;
Step 4. system end is resolved the request message of application system, obtains customer identification information;
The intrasystem user characteristic data of step 5. system queries and attribute data;
Step 6. is according to the mode of the request match information of application system, it is as in inquiry system with information user characteristics and attributes match and be pushed to application system in information is provided for system, as for application system, mated voluntarily and user behavior characteristic and attribute data are offered to application system, the match information of application system inquiry oneself is pushed to the user;
Step 7. user side is seen the information of the various match user features that application system pushes, as is inserted in the advertising message in webpage, or the advertisement in short message information of application system propelling movement etc.
Description of the invention is in order to provide for the purpose of example and explanation, and is not exhaustively or limit the invention to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.Selecting and describing embodiment is for better explanation principle of the present invention and practical application, thereby and makes those of ordinary skill in the art can understand the various embodiment with various modifications that the present invention's design is suitable for special-purpose.
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Claims (6)
1. the information system of a movement-based dynamic data search, it is characterized in that, monitor and obtain user's the user property in mobile data network and behavioral data by mobile dynamic data search, open to system, system acquisition user property and online behavioral data, carry out user's dimension and the analysis of behavior dimension, obtain the user behavior characteristic, and push to it for the information of user behavior feature extraction coupling.
2. as claimed in claim 1, monitor and obtain attribute and the behavior of user in mobile data network by mobile dynamic data search, it is characterized in that the signaling data of mobile dynamic data search supervisory user in the mobile network obtains various user's sound state data, comprise customer position information, the subscriber network access address, access time, user terminal type information etc., mobile dynamic data search collection also converges to platform, and by method of service to open system.
3. as claimed in claim 1, mobile dynamic data search is opened data to system with method of service, it is characterized in that, after mobile dynamic data search obtains user's various data, by data access service by data to open system, system access or subscribe to corresponding service after can access to various user's dynamic datas of mobile dynamic data search.
4. as claimed in claim 1, system acquisition user property and online behavioral data, and carry out the analysis of user's dimension, obtain the user behavior characteristic attribute, it is characterized in that, the various sound state of system acquisition user data, comprise the user terminal model, Subscriber Number, the user accesses URL, the terminal current location, the user accesses duration, and further obtain user's static registration information by customer identification information as Subscriber Number inquiry external user information system, as sex, age, address etc., the various sound state of the user who simultaneously accumulation is obtained data are carried out the dimension analysis, draw class of subscriber and behavioural characteristic, comprise the user and access preference, the stop duration distributes, the access time preference, type of user terminal etc., and based on these user behavior features and user property, the user is carried out to tagsort.
5. as claimed in claim 1, for the user behavior feature, the information that extracts coupling from system pushes to it, it is characterized in that, system is carried out the dimension analysis to user behavior and user property, extract user behavior feature and user characteristics, and the user behavior tagsort is offered to internal system or outside third party's system is mated, the information exchange of coupling is crossed to variety of way and be pushed to the terminal use, comprise and dynamically be inserted into Website page and present, note, multimedia message, WAP PUSH, voice outgoing call, the modes such as mail.
6. as claimed in claim 5, system extracts the user behavior characteristic and the user behavior tagsort is offered to internal system or outside third party's system is mated, it is characterized in that, network analysis draws user behavior characteristic and class of subscriber feature, the user behavior characteristic is opened to outside, the user accesses various outer application system, external system real time inquiry system user behavior characteristic or with the information of user behavior characteristic matching, the information that system is returned to user behavior feature and user property categorical data or coupling is pushed to user side to application system.
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| CN104967647A (en) * | 2014-11-05 | 2015-10-07 | 腾讯科技（深圳）有限公司 | Message push method and apparatus |
| CN105208075A (en) * | 2015-08-12 | 2015-12-30 | 新华通讯社 | Data collection method and device based on high-dispersion Hash algorithm |
| CN105825408A (en) * | 2016-05-16 | 2016-08-03 | 刘冰 | Method for advertisement release processing |
| CN106332022A (en) * | 2016-08-23 | 2017-01-11 | 天津火炬鑫茂创业服务有限公司 | Short message information popularization system |
| CN106776619A (en) * | 2015-11-20 | 2017-05-31 | 百度在线网络技术（北京）有限公司 | Method and apparatus for determining the attribute information of destination object |
| CN107193972A (en) * | 2017-05-25 | 2017-09-22 | 山东浪潮云服务信息科技有限公司 | A kind of sorted users method and device based on big data |
| CN107395695A (en) * | 2017-07-05 | 2017-11-24 | 上海精数信息科技有限公司 | Service push method and device |
| CN108418897A (en) * | 2018-03-27 | 2018-08-17 | 努比亚技术有限公司 | Information sharing method, terminal and computer readable storage medium |
| CN109327629A (en) * | 2018-11-01 | 2019-02-12 | 深圳市号互联科技有限公司 | A kind of artificial intelligent voice navigation data processing method |
| CN109660574A (en) * | 2017-10-10 | 2019-04-19 | 阿里巴巴集团控股有限公司 | Data offering method and device |
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| CN104967647A (en) * | 2014-11-05 | 2015-10-07 | 腾讯科技（深圳）有限公司 | Message push method and apparatus |
| CN105208075A (en) * | 2015-08-12 | 2015-12-30 | 新华通讯社 | Data collection method and device based on high-dispersion Hash algorithm |
| CN105208075B (en) * | 2015-08-12 | 2018-07-31 | 新华通讯社 | A kind of data collection strategy method and device based on high dispersive hash algorithm |
| CN106776619B (en) * | 2015-11-20 | 2020-09-04 | 百度在线网络技术（北京）有限公司 | Method and device for determining attribute information of target object |
| CN106776619A (en) * | 2015-11-20 | 2017-05-31 | 百度在线网络技术（北京）有限公司 | Method and apparatus for determining the attribute information of destination object |
| CN105825408A (en) * | 2016-05-16 | 2016-08-03 | 刘冰 | Method for advertisement release processing |
| CN106332022A (en) * | 2016-08-23 | 2017-01-11 | 天津火炬鑫茂创业服务有限公司 | Short message information popularization system |
| CN107193972A (en) * | 2017-05-25 | 2017-09-22 | 山东浪潮云服务信息科技有限公司 | A kind of sorted users method and device based on big data |
| CN107395695A (en) * | 2017-07-05 | 2017-11-24 | 上海精数信息科技有限公司 | Service push method and device |
| CN107395695B (en) * | 2017-07-05 | 2020-09-01 | 上海精数信息科技有限公司 | Business pushing method and device |
| CN109660574A (en) * | 2017-10-10 | 2019-04-19 | 阿里巴巴集团控股有限公司 | Data offering method and device |
| CN109660574B (en) * | 2017-10-10 | 2022-03-04 | 阿里巴巴集团控股有限公司 | Data providing method and device |
| CN108418897A (en) * | 2018-03-27 | 2018-08-17 | 努比亚技术有限公司 | Information sharing method, terminal and computer readable storage medium |
| CN109327629A (en) * | 2018-11-01 | 2019-02-12 | 深圳市号互联科技有限公司 | A kind of artificial intelligent voice navigation data processing method |
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