CN103428539B - The dissemination method and device of a kind of pushed information - Google Patents

The dissemination method and device of a kind of pushed information Download PDF

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CN103428539B
CN103428539B CN201210150099.4A CN201210150099A CN103428539B CN 103428539 B CN103428539 B CN 103428539B CN 201210150099 A CN201210150099 A CN 201210150099A CN 103428539 B CN103428539 B CN 103428539B
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mark
user
interest
information
user characteristics
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CN103428539A (en
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易琦娜
唐元海
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

The invention discloses a kind of dissemination method of pushed information, server extracts client image information during video pause, described image information is matched with user characteristics;When the match is successful, user's mark is carried out in current video image according to the user characteristics of matching;Server detect user's mark it is selected when, issue the corresponding pushed information of the user's mark;The present invention also discloses a kind of distributing device of pushed information, pass through the solution of the present invention, it is possible to increase the issue precision of the pushed information of orientation video content, pushed information is combined closely with video, improve the Attraction Degree and clicking rate of pushed information.

Description

The dissemination method and device of a kind of pushed information
Technical field
The present invention relates to the information publishing technology based on video content in internet, more particularly to a kind of pushed information Dissemination method and device.
Background technology
At present, the issue of the pushed information of orientation video content, substantially according to the attribute of video, is, for example, in internet Film, TV play, physical culture, news, to make a distinction.TV play is for example oriented, then is pushed away in the video of all TV plays Deliver letters the issue of breath.
The core system of the pushed information issue precisely oriented is set up on the basis of the analysis to text message substantially.It is logical The analysis to inputting word on network medium contents is crossed, such as search key obtains information keys table, and by key table In keyword and pushed information text information in itself compared with, if it find that content matching, just in the corresponding network media The pushed information of content matching is issued in content.And the pushed information issue for video content at present can't be as text message Equally precisely orient.
The content of the invention
In view of this, it is a primary object of the present invention to provide the dissemination method and device of a kind of pushed information, improve fixed To the issue precision of the pushed information of video content.
To reach above-mentioned purpose, the technical proposal of the invention is realized in this way:
A kind of dissemination method for pushed information that the present invention is provided, this method includes:
Client image information during video pause is extracted, image information is matched with user characteristics;
When the match is successful for image information and user characteristics, carried out according to the user characteristics of matching in current video image User's mark;
Detect user's mark it is selected when, issue the corresponding pushed information of the user's mark.
In such scheme, the client image information during extraction video pause enters image information with user characteristics Row matching, be:All image informations of client when extracting video pause by image recognition technology, by each image information with using The user characteristics prestored in the pattern image ATL of family is matched one by one.
In such scheme, the user characteristics graphics template storehouse record user characteristics and user characteristics graphics template ID;
The user characteristics includes:The visual signature of user's icon, and/or user's poster, and/or consumer products.
In such scheme, this method also includes:Pre-set customer data base, record user characteristics graph data, user Pattern image template ID, interest characteristics graphics template ID and interest attribute label;
The user characteristics graph data includes:The redirected link of pushed information material, and/or pushed information, and/or push away Deliver letters the weight rank of breath.
In such scheme, this method also includes:
Pre-set interest characteristics graphics template storehouse, record interest characteristics, interest attribute label and interest characteristics figure mould Plate ID;
In uploaded videos, entire scan is carried out to the video of upload, by the image information of the frame of video of acquirement, with interest Interest characteristics or interest attribute label in pattern image ATL are matched.
It is described when the match is successful for image information and user characteristics in such scheme, worked as according to the user characteristics of matching User's mark is carried out in preceding video image, is:
When image information is consistent with user characteristics, confirm that the match is successful, to the pixel of the image information that the match is successful Area carries out user's mark, and the information of mark includes:Video time point, marked region starting point coordinate, the marked region terminal of broadcasting The corresponding user characteristics graphics template ID of coordinate, this mark, mark expired time;
Transparent Flash floating layers, the marked region in label information are covered on the video image of the pixel region Starting point, terminal point coordinate, the rectangular area of pixel region is drawn with semi-transparent line, and guiding user carries out mouse-over or click.
In such scheme, this method also includes:
In the image information and interest characteristics or interest attribute label in interest characteristics graphics template storehouse of the frame of video of acquirement When the match is successful, interest mark is carried out in the pixel region of described image information, the information of mark includes:The video time of broadcasting The corresponding interest characteristics graphics template ID of point, marked region starting point coordinate, marked region terminal point coordinate, this mark, interest attribute Label;By label information storage into interest characteristics graphics template storehouse.
In such scheme, this method also includes:
When the match is successful for image information and user characteristics, the interest attribute of user is obtained by cookie file, Currently playing video time point interest attribute matching is found in interest characteristics graphics template storehouse according to the interest attribute Interest mark information, transparent Flash is covered on the video image of labeled pixel region according to the information of mark and floated Layer, the marked region starting point in label information, terminal point coordinate draw the rectangular area of pixel region with semi-transparent line, guide User carries out mouse-over or click.
In such scheme, it is described detect user's mark it is selected when, issue the corresponding pushed information of the user's mark, For:
When detecting mouse-over or clicking on user's mark, the information marked according to user's mark retrieves user data Corresponding user characteristics graph data in storehouse, the pixel region according to the user characteristics graph data retrieved in user's mark is issued Corresponding pushed information.
In such scheme, this method also includes:When detecting mouse-over or clicking on interest mark, institute is marked according to interest Corresponding user characteristics graph data in the information of mark, retrieval customer data base, according to the user characteristics figure number retrieved Corresponding pushed information is issued according to the pixel region marked in interest.
A kind of distributing device for pushed information that the present invention is provided, the device includes:Characteristic matching module, user's mark mould Block, information issuing module;Wherein,
Characteristic matching module, for extracting client image information during video pause, by image information and user characteristics Matched, when the match is successful, notify user's mark module;
User's mark module, for carrying out user's mark in current video image according to the user characteristics of matching;
Information issuing module, when being selected for detecting user's mark, issues corresponding push of the user's mark and believes Breath.
In such scheme, the device also includes:User characteristics graphics template storehouse, for recording user characteristics and user characteristics Graphics template ID;
The user characteristics includes:The visual signature of user's icon, and/or user's poster, and/or consumer products.
In such scheme, the characteristic matching module, visitor during specifically for extracting video pause by image recognition technology All image informations at family end, the user characteristics prestored in each image information and user characteristics graphics template storehouse is carried out one by one Match somebody with somebody;When image information is consistent with user characteristics, confirms that the match is successful, notify user's mark module.
In such scheme, the user's mark module is carried out specifically for the pixel region to the image information that the match is successful User's mark, the information of mark includes:The video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, sheet Mark corresponding user characteristics graphics template ID, the expired time of mark;And cover saturating on the video image of the pixel region Bright Flash floating layers, the marked region starting point in label information, terminal point coordinate draw the square of pixel region with semi-transparent line Shape region, guiding user carries out mouse-over or click
In such scheme, the device also includes:Interest characteristics graphics template storehouse, for recording interest characteristics, interest attribute Label and interest characteristics graphics template ID;
The characteristic matching module, is additionally operable in uploaded videos, and the image information of the frame of video of acquirement and interest is special Levy interest characteristics or interest attribute label in graphics template storehouse to be matched, when the match is successful, in the picture of described image information Plain area carries out interest mark, and the information of mark includes:Video time point, marked region starting point coordinate, the marked region of broadcasting are whole The corresponding interest characteristics graphics template ID of point coordinates, this mark, interest attribute label;Label information storage is special to interest Levy in graphics template storehouse.
In such scheme, the device also includes:Interest mark module, the interest for obtaining user by cookie file Attribute, currently playing video time point interest attribute is found according to the interest attribute in interest characteristics graphics template storehouse The information of the interest mark of matching, covers transparent according to the information of mark on the video image of labeled pixel region Flash floating layers, the marked region starting point in label information, terminal point coordinate draw the rectangle region of pixel region with semi-transparent line Domain, guiding user carries out mouse-over or click;
The characteristic matching module, be additionally operable to image information and user characteristics without the match is successful when, notify interest mark Remember module.
In such scheme, the device also includes:Customer data base, for recording user characteristics graph data, user characteristics Graphics template ID, interest characteristics graphics template ID and interest attribute label;
Described information release module, during specifically for detecting mouse-over or click on user's mark, according to user's mark Corresponding user characteristics graph data in the information marked, retrieval customer data base, according to the user characteristics figure retrieved Data issue corresponding pushed information in the pixel region of user's mark.
In such scheme, described information release module, when being additionally operable to detect mouse-over or click on interest mark, according to Interest marks corresponding user characteristics graph data in marked information, retrieval customer data base, according to the user retrieved Pattern image data issue corresponding pushed information in the pixel region that interest is marked.
The dissemination method and device of pushed information provided by the present invention, extract client image letter during video pause Breath, described image information is matched with user characteristics;When the match is successful, according to the user characteristics of matching in current video User's mark is carried out in image;Detect user's mark it is selected when, issue the corresponding pushed information of the user's mark;Such as This, it is possible to increase the issue precision of the pushed information of orientation video content, pushed information is combined closely with video, improve and push The Attraction Degree and clicking rate of information.
Brief description of the drawings
Fig. 1 realizes a kind of dissemination method schematic flow sheet of pushed information for the present invention;
Fig. 2 realizes a kind of distributing device structural representation of pushed information for the present invention.
Embodiment
The present invention basic thought be:Client image information during video pause is extracted, by described image information with using Family feature is matched;When the match is successful, user's mark is carried out in current video image according to the user characteristics of matching;Inspection Measure user's mark it is selected when, issue the corresponding pushed information of the user's mark.
Below by drawings and the specific embodiments, the present invention is described in further detail.
The present invention realizes a kind of dissemination method of pushed information, as shown in figure 1, this method includes following steps:
Step 101:Client image information during video pause is extracted, image information is matched with user characteristics;
Specifically, all image informations of the server by client during image recognition technology extraction video pause, will be each Image information is matched one by one with the user characteristics prestored in user characteristics graphics template storehouse;
Described image information is the figure of each pixel region in video image;
The user characteristics graphics template storehouse record user characteristics and user characteristics graphics template ID;The user characteristics bag Include:The visual signature of user's icon (Logo), and/or user's poster (Slogan), and/or consumer products, such as BMW Double kidney shape air inlets etc., wherein, one group of user characteristics of each user characteristics graphics template ID correspondences;
Before this step, this method also includes:Customer data base is pre-set, the customer data base record user is special Levy graph data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute label, the user characteristics figure Graphic data includes:Weight rank of redirected link, and/or pushed information of pushed information material, and/or pushed information etc., its In, the pushed information material includes word, video, picture etc., each user characteristics graphics template ID and each interest characteristics Graphics template ID corresponds to one group of user characteristics graph data, each at least one set of user characteristics figure of interest attribute label correspondence Data;
The weight rank of the pushed information can be the corresponding pushed information materials of user characteristics graphics template ID or push away The weight of redirected link of breath of delivering letters is superior to the corresponding pushed information materials of interest characteristics graphics template ID or pushed information Redirected link weight rank;
Further, this method also includes:Pre-set interest characteristics graphics template storehouse, the interest characteristics graphics template Storehouse record interest characteristics, interest attribute label and interest characteristics graphics template ID, the interest attribute label such as digital, beauty Deng the interest characteristics can be the graphic feature of hot product, the image of such as touch-screen mobile phone.
Further, in uploaded videos, server carries out entire scan to the video of upload, by the frame of video of acquirement Image information, is matched with the interest characteristics or interest attribute label in interest characteristics graphics template storehouse.
Step 102:When the match is successful for image information and user characteristics, according to the user characteristics of matching in current video figure User's mark is carried out as in;
Specifically, when image information is consistent with user characteristics, confirming that the match is successful, to the image information that the match is successful Pixel region carry out user's mark, the information of mark includes:Video time point, marked region starting point coordinate, the mark zone of broadcasting The corresponding user characteristics graphics template ID of domain terminal point coordinate, this mark, expired time of mark etc.;Wherein, marked region starting point Coordinate can be mark pixel region top left co-ordinate, and marked region terminal point coordinate can be mark pixel region bottom right angular coordinate;Quilt The pixel region of mark can uniformly be defined to rectangle, and cover on the video image of the pixel region Flash of layer of transparent Floating layer, the marked region starting point in label information, terminal point coordinate draw the rectangular area of pixel region with semi-transparent line, drawn Lead user and carry out mouse-over or click.
Further, server buffer user's mark is marked information and corresponding user characteristics graph data, super When crossing the expired time of mark, the information and corresponding user characteristics graph data of respective markers are removed;
Further, in the image information and interest characteristics in interest characteristics graphics template storehouse of the frame of video that server is obtained Or during the success of interest attribute tag match, server carries out interest mark, the information of mark in the pixel region of described image information Including:Video time point, marked region starting point coordinate, marked region terminal point coordinate, the corresponding interest characteristics of this mark of broadcasting Graphics template ID, interest attribute label etc.;Wherein, marked region starting point coordinate can be mark pixel region top left co-ordinate, mark Note region terminal point coordinate can be mark pixel region bottom right angular coordinate;Interest characteristics graphics template is arrived into label information storage In storehouse;
Further, this method also includes:When the match is successful for image information and user characteristics, pass through cookie texts Part obtains the interest attribute of user, and currently playing regard is found in interest characteristics graphics template storehouse according to the interest attribute The information of the interest mark of frequency time point interest attribute matching, according to the information of mark labeled pixel region video image The Flash floating layers of upper covering layer of transparent, the marked region starting point in label information, terminal point coordinate use translucent line drawing Go out the rectangular area of pixel region, guiding user carries out mouse-over or click.
Step 103:Detect user's mark it is selected when, issue the corresponding pushed information of the user's mark;
Specifically, when server detects mouse-over or clicks on user's mark, the information marked according to user's mark, Corresponding user characteristics graph data in customer data base is retrieved, according to the user characteristics graph data retrieved in user's mark Pixel region issue corresponding pushed information;Such as:When the user characteristics graph data is the pushed information of word content, in mouse The display pushed information above mark hovering area;
Corresponding user characteristics graph data in the information marked according to user's mark, retrieval customer data base, Usually:Corresponding user characteristics figure number in customer data base is retrieved according to user characteristics graphics template ID in the information of mark According to;
Further, when server detects mouse-over or clicks on interest mark, marked letter is marked according to interest Corresponding user characteristics graph data in breath, retrieval customer data base, according to the user characteristics graph data retrieved in interest The pixel region of mark issues corresponding pushed information;
It is described that corresponding user characteristics graph data in marked information, retrieval customer data base is marked according to interest, Usually:According to corresponding in interest characteristics graphics template ID in the information of mark or interest attribute label search customer data base User characteristics graph data.
The above method includes the method that the interest of the issue and user of pushed information in itself is combined, and can be carried to user Pushed information for meeting user interest, reduces resentment of the user to pushed information, and pushed information in itself with regarding Combining closely for frequency, the Attraction Degree and clicking rate of pushed information can be improved well.
In order to realize the above method, the present invention also provides a kind of distributing device of pushed information, as shown in Fig. 2 the device Including:Characteristic matching module 21, user's mark module 22, information issuing module 23;Wherein,
Characteristic matching module 21, it is for extracting client image information during video pause, image information and user is special Levy and matched, when the match is successful, notify user's mark module 22;
User's mark module 22, for carrying out user's mark in current video image according to the user characteristics of matching;
Information issuing module 23, when being selected for detecting user's mark, issues the corresponding push of the user's mark Information;
The device also includes:User characteristics graphics template storehouse 24, for recording user characteristics and user characteristics graphics template ID;The user characteristics includes:Visual signature of user's icon, and/or user's poster, and/or consumer products etc., wherein, often One group of user characteristics of individual user characteristics graphics template ID correspondences;
The characteristic matching module 21, client is all during specifically for extracting video pause by image recognition technology Image information, each image information is matched one by one with the user characteristics prestored in user characteristics graphics template storehouse 24;Work as figure When picture information is consistent with user characteristics, confirms that the match is successful, notify user's mark module 22;
The user's mark module 22, user's mark is carried out specifically for the pixel region to the image information that the match is successful, The information of mark includes:The video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, this mark correspondence User characteristics graphics template ID, the expired time etc. of mark;Wherein, marked region starting point coordinate can be that mark pixel region is left Upper angular coordinate, marked region terminal point coordinate can be mark pixel region bottom right angular coordinate;Labeled pixel region can be unified to limit It is set to rectangle, and covers on the video image of the pixel region Flash floating layers of layer of transparent, the mark in label information Remember region starting point, terminal point coordinate, the rectangular area of pixel region is drawn with semi-transparent line, guiding user carries out mouse-over or point Hit;
The device also includes:Interest characteristics graphics template storehouse 25, for recording interest characteristics, interest attribute label and interest Pattern image template ID etc.;
The characteristic matching module 21, is additionally operable in uploaded videos, by the image information and interest of the frame of video of acquirement Interest characteristics or interest attribute label are matched in pattern image ATL 25, when the match is successful, in described image information Pixel region carry out interest mark, the information of mark includes:Video time point, marked region starting point coordinate, the mark zone of broadcasting The corresponding interest characteristics graphics template ID of domain terminal point coordinate, this mark, interest attribute label etc.;Wherein, marked region starting point is sat Mark can be mark pixel region top left co-ordinate, and marked region terminal point coordinate can be mark pixel region bottom right angular coordinate;By institute Label information storage is stated into interest characteristics graphics template storehouse;
The characteristic matching module 21, be additionally operable to image information and user characteristics without the match is successful when, notify interest Mark module 26;
The device also includes:Interest mark module 26, the interest attribute for obtaining user by cookie file, according to The interest attribute finds the emerging of currently playing video time point interest attribute matching in interest characteristics graphics template storehouse The information of interest mark, according to the information of mark, the Flash of covering layer of transparent is floated on the video image of labeled pixel region Layer, the marked region starting point in label information, terminal point coordinate draw the rectangular area of pixel region with semi-transparent line, guide User carries out mouse-over or click;
The device also includes:Customer data base 27, for recording user characteristics graph data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute label, the user characteristics graph data include:Pushed information material and/ Or the redirected link, and/or the weight rank etc. of pushed information of pushed information, wherein, the pushed information material include word, Video, picture etc., each user characteristics graphics template ID and each interest characteristics graphics template ID correspond to one group of user characteristics Graph data, each at least one set of user characteristics graph data of interest attribute label correspondence;
Described information release module 23, during specifically for detecting mouse-over or click on user's mark, is marked according to user Corresponding user characteristics graph data in the marked information of note, retrieval customer data base 27, according to the user characteristics retrieved Graph data issues corresponding pushed information in the pixel region of user's mark;
Described information release module 23, when being additionally operable to detect mouse-over or click on interest mark, is marked according to interest Corresponding user characteristics graph data in the information marked, retrieval customer data base 27, according to the user characteristics figure retrieved Graphic data issues corresponding pushed information in the pixel region that interest is marked.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.

Claims (18)

1. a kind of dissemination method of pushed information, it is characterised in that this method includes:
Client image information during video pause is extracted, image information is matched with user characteristics;
When the match is successful for image information and user characteristics, user is carried out in current video image according to the user characteristics of matching Mark;
When the match is successful for image information and user characteristics, the interest attribute of user is obtained by cookie file, according to The interest attribute finds what is matched with currently playing video time point interest attribute in interest characteristics graphics template storehouse The information of interest mark, interest mark is carried out according to the information that the interest is marked in current video image;
Detect user's mark it is selected when, issue the corresponding pushed information of the user's mark;Detect interest mark selected When middle, issue the interest and mark corresponding pushed information.
2. dissemination method according to claim 1, it is characterised in that the client image letter during extraction video pause Breath, image information is matched with user characteristics, is:Client is all when extracting video pause by image recognition technology Image information, each image information is matched one by one with the user characteristics prestored in user characteristics graphics template storehouse.
3. dissemination method according to claim 2, it is characterised in that the user characteristics graphics template storehouse record user is special Seek peace user characteristics graphics template ID;
The user characteristics includes:The visual signature of user's icon, and/or user's poster, and/or consumer products.
4. dissemination method according to claim 3, it is characterised in that this method also includes:Pre-set customer data base, Record user characteristics graph data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute label;
The user characteristics graph data includes:The redirected link, and/or push letter of pushed information material, and/or pushed information The weight rank of breath.
5. dissemination method according to claim 4, it is characterised in that this method also includes:
Pre-set interest characteristics graphics template storehouse, record interest characteristics, interest attribute label and interest characteristics graphics template ID;
In uploaded videos, entire scan is carried out to the video of upload, by the image information of the frame of video of acquirement, with interest characteristics Interest characteristics or interest attribute label in graphics template storehouse are matched.
6. dissemination method according to claim 5, it is characterised in that described the match is successful with user characteristics in image information When, user's mark is carried out in current video image according to the user characteristics of matching, is:
When image information is consistent with user characteristics, confirm that the match is successful, enters to the pixel region for the image information that the match is successful Row user's mark, the information of mark includes:The video time point of broadcasting, marked region starting point coordinate, marked region terminal point coordinate, The corresponding user characteristics graphics template ID of this mark and mark expired time;
Transparent Flash floating layers are covered on the video image of the pixel region, marked region starting point in label information, Terminal point coordinate, the rectangular area of pixel region is drawn with semi-transparent line, and guiding user carries out mouse-over or click.
7. dissemination method according to claim 5, it is characterised in that this method also includes:
In the image information and interest characteristics or interest attribute tag match in interest characteristics graphics template storehouse of the frame of video of acquirement During success, interest mark is carried out in the pixel region of described image information, the information of mark includes:Video time point, the mark of broadcasting Remember region starting point coordinate, marked region terminal point coordinate, the corresponding interest characteristics graphics template ID of this mark and interest attribute label; By label information storage into interest characteristics graphics template storehouse.
8. dissemination method according to claim 7, it is characterised in that the information marked according to the interest is current Interest mark is carried out in video image to be included:
Transparent Flash floating layers are covered on the video image of labeled pixel region according to the information of mark, believed according to mark Marked region starting point in breath, terminal point coordinate, the rectangular area of pixel region is drawn with semi-transparent line, and guiding user carries out mouse and hanged Stop or click on.
9. dissemination method according to claim 6, it is characterised in that it is described detect user's mark it is selected when, issue The corresponding pushed information of the user's mark, be:
When detecting mouse-over or clicking on user's mark, the information marked according to user's mark is retrieved in customer data base Corresponding user characteristics graph data, issues corresponding according to the user characteristics graph data retrieved in the pixel region of user's mark Pushed information.
10. dissemination method according to claim 8, it is characterised in that it is described detect interest mark it is selected when, issue The interest marks corresponding pushed information to include:
When detecting mouse-over or clicking on interest mark, marked according to interest in marked information, retrieval customer data base Corresponding user characteristics graph data, issues corresponding according to the user characteristics graph data retrieved in the pixel region that interest is marked Pushed information.
11. a kind of distributing device of pushed information, it is characterised in that the device includes:Characteristic matching module, user's mark mould Block, interest mark module and information issuing module;Wherein,
Characteristic matching module, for extracting client image information during video pause, image information and user characteristics are carried out Matching, when the match is successful, notifies user's mark module;The characteristic matching module, is additionally operable to special in image information and user Levy without when the match is successful, notify interest mark module;
User's mark module, for carrying out user's mark in current video image according to the user characteristics of matching;
Interest mark module, for image information and user characteristics without the match is successful when, used by cookie file The interest attribute at family, finds and currently playing video time according to the interest attribute in interest characteristics graphics template storehouse The information of the interest mark of point interest attribute matching, interest is carried out according to the information that the interest is marked in current video image Mark;
Information issuing module, when being selected for detecting user's mark, issues the corresponding pushed information of the user's mark;Institute State information issuing module, be additionally operable to detect interest mark it is selected when, issue the interest and mark corresponding pushed information.
12. distributing device according to claim 11, it is characterised in that the device also includes:
User characteristics graphics template storehouse, for recording user characteristics and user characteristics graphics template ID;
The user characteristics includes:The visual signature of user's icon, and/or user's poster, and/or consumer products.
13. distributing device according to claim 12, it is characterised in that the characteristic matching module, specifically for passing through All image informations of client when image recognition technology extracts video pause, by each image information and user characteristics graphics template The user characteristics prestored in storehouse is matched one by one;When image information is consistent with user characteristics, confirms that the match is successful, notify User's mark module.
14. distributing device according to claim 13, it is characterised in that the user's mark module, specifically for Pixel region with successful image information carries out user's mark, and the information of mark includes:Video time point, the marked region of broadcasting The corresponding user characteristics graphics template ID of starting point coordinate, marked region terminal point coordinate, this mark and mark expired time;And Transparent Flash floating layers are covered on the video image of the pixel region, the marked region starting point, terminal in label information are sat Mark, the rectangular area of pixel region is drawn with semi-transparent line, and guiding user carries out mouse-over or click.
15. distributing device according to claim 14, it is characterised in that the device also includes:Interest characteristics graphics template Storehouse, for recording interest characteristics, interest attribute label and interest characteristics graphics template ID;
The characteristic matching module, is additionally operable in uploaded videos, by the image information of the frame of video of acquirement and interest characteristics figure Interest characteristics or interest attribute label are matched in shape ATL, when the match is successful, in the pixel region of described image information Interest mark is carried out, the information of mark includes:Video time point, marked region starting point coordinate, the marked region terminal of broadcasting are sat Mark, the corresponding interest characteristics graphics template ID of this mark and interest attribute label;Interest characteristics is arrived into label information storage In graphics template storehouse.
16. distributing device according to claim 15, it is characterised in that the interest mark module, for according to mark Information cover transparent Flash floating layers, the mark zone in label information on the video image of labeled pixel region Domain starting point, terminal point coordinate, the rectangular area of pixel region is drawn with semi-transparent line, and guiding user carries out mouse-over or click.
17. distributing device according to claim 14, it is characterised in that the device also includes:Customer data base, for remembering Employ family pattern image data, user characteristics graphics template ID, interest characteristics graphics template ID and interest attribute label;The letter Release module is ceased, during specifically for detecting mouse-over or click on user's mark, the information marked according to user's mark, inspection Corresponding user characteristics graph data in rope customer data base, according to the user characteristics graph data retrieved in user's mark Pixel region issues corresponding pushed information.
18. distributing device according to claim 16, it is characterised in that described information release module, is additionally operable to detect When mouse-over or click interest mark, corresponding user in marked information, retrieval customer data base is marked according to interest Pattern image data, believe according to the user characteristics graph data retrieved in corresponding push of pixel region issue that interest is marked Breath.
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