CN103377439A

CN103377439A - Popularizing method and device based on automatic network platform

Info

Publication number: CN103377439A
Application number: CN2013102028473A
Authority: CN
Inventors: 不公告发明人
Original assignee: BEIJING XIBAO POWER NETWORK TECHNOLOGY Co Ltd
Current assignee: BEIJING XIBAO POWER NETWORK TECHNOLOGY Co Ltd
Priority date: 2013-05-28
Filing date: 2013-05-28
Publication date: 2013-10-30

Abstract

The invention discloses a product popularizing method based on a network. The product popularizing method based on the network meets the requirements of the merchants for precisely popularizing products of the merchants themselves. According to the product popularizing method based on the automatic network platform, a complete process system is formed, and a set of complete service popularizing mode frames are established. The product popularizing method based on the automatic network platform can help users to popularize the products of users themselves from the network e-commerce platform with reasonable cost and short time, and good feedback rate and conversion rate are obtained. The product popularizing method is established based on the electrical network service platform, processes are reduced through module optimization, and the product popularizing effect of the products is improved.

Description

Automated network platform promotion method and device

Technical field

The invention belongs to the network electronic commerce field.

Background technology

The network electronic commerce platform is a kind of marketing mode that rises recent years, and it is a platform that the online transaction negotiation is provided for enterprise or individual.The Enterprise's Electronic Commercial platform is to be based upon the virtual network that carries on business on the net and to ensure the smoothly management environment of operation of commercial affairs; Be coordinate, integrate information stream, material stream, cash flow in order, the important place of related, high efficiency flow.When businessman when promoting product, the very large problem that the user faces is exactly how can allow the consumer search for own good title of product interpolation or keyword in numerous websites.Businessman may release by the loaded down with trivial details one by one keyword of mode that the seniority among brothers and sisters platform of partly bidding is paid, and whether this word can effectively reach the popularization purpose also is unknown.

Summary of the invention

The invention discloses a kind of based on network product promotion method, be satisfied with the effective ways that businessman accurately promotes oneself product.Form a complete flow process system by the method, set up the complete service way of promotion framework of a cover.

A kind of based on network product promotion method can help the user with reasonably spending to finish oneself product to be promoted away from the network electronic commerce platform within the faster time, and well be fed back and conversion ratio.This promotion method is based upon on the electric network service platform,

The user signs in in the system of the corresponding page by the username and password that has obtained.The network terminal sends logging request to logon server, the logging request of logon server response to network terminal, the legitimacy of checking log-on message.If legal then log-on message hands over to the obtaining product information device, the log-on message of obtaining product information device User is configured, and obtains this user's product information tabulation, and sends to the network terminal; After the user finishes login, word or the name of product of required popularization is input to correspondence position, the network terminal obtains the product that the product information tabulation selects to need to promote and sends to configuration server.After configuration is finished configuration information preserved to deliver simultaneously and promote the product distributing device.Popularization product distributing device will be promoted product information according to configuration information and be distributed to the popularization product servers, and will promote product information and hand to the keyword management device.The keyword management device will be published to the related keyword information of promoting product on the corresponding network electronic commerce platform according to configuration information this moment, and can promote keyword and keyword bid according to the promotion effect automatic replacement of promoting product.Add or product is promoted in deletion the operation after can repeat logon such as needs.

This kind promotion method is deleted flow process by module optimization, realizes the improving product promotion effect.

The noun lexical or textual analysis:

Conversion ratio: all arrive the product page and produce the ratio of number with the number of all arrival product pages of buying behavior

Illustrate:

Fig. 1 is principle of products figure

Fig. 2 is program calculation structural drawing

Fig. 3 promotes DL graph

Fig. 4 be above-mentioned Fig. 1-3 in conjunction with overall schematic.

Claims

1. a based on network product promotion device is characterized in that, comprising:

The network terminal is direct user oriented browser or client application software;

Logon server provides user's relevant log-on message and the log-on message that the checking network terminal is submitted to;

The obtaining product information device, the log-on message that the user is submitted to is configured the product information tabulation of processing and obtaining the user;

Configuration server is preserved and configuration process the popularization product information that the user submits to;

Promote the product distributing device, the configuration information of User will be promoted product and be distributed to the popularization product servers;

Promote product servers, preserve and promote product and promote the product associative key, return and promote product information and promote the product associative key to the network terminal and keyword management device;

The keyword management device adds, deletes keyword for promoting product, revises the keyword bid and also is distributed to the popularization product servers;

The keyword database server is preserved keyword data and foundation popularization product information obtains associative key and the associative key data are sent to the keyword management device;

The promotion effect server is collected, is preserved the promotion effect data and returns the popularization data to the network terminal and keyword management device;

The promotion effect deriving means obtains the promotion effect data of promoting product and saves the data in the promotion effect server.

2. a based on network product promotion method is applied to it is characterized in that in the device claimed in claim 1, may further comprise the steps:

The network terminal sends logging request to logon server;

The logging request of logon server response to network terminal, the legitimacy of checking log-on message, if legal then log-on message hands over to the obtaining product information device, the log-on message of obtaining product information device User is configured, obtain this user's product information tabulation, and send to the network terminal;

The network terminal obtains the product information tabulation and need to select the product of popularization to send to configuration server;

After configuration server receives the popularization product information that the network terminal sends, make amendment according to the request of the network terminal and to promote title, configuration process such as promoting picture is set; After configuration is finished configuration information preserved to deliver simultaneously and promote the product distributing device; Promote the product distributing device and will promote the network electronic commerce platform that product information is published to correspondence according to configuration information and be saved in simultaneously the popularization product servers, and will promote product information and hand to the keyword management device;

The keyword management device sends request to the keyword database server after receiving and promoting product information, and the keyword database server is obtained the associative key data and the associative key data are returned to the keyword management device according to promoting product information; The associative key data that the keyword management device returns the keyword database server are published to corresponding network electronic commerce platform and send to simultaneously the popularization product servers;

The keyword management device regularly give to be promoted product servers and is sent request, promote product servers according to request will promote product information, popularization product associative key data return to the keyword management device; The keyword management device obtains to promote and will promote product information after the product information and be distributed to the promotion effect server, and the promotion effect server returns to the keyword management device with the promotion effect data; The keyword management device is made amendment according to promotion effect data and popularization product associative key data, and keyword is bid and the popularization product servers is processed and be distributed to the deletion keyword; If need to add keyword according to the promotion effect data, then get back to step (5).