CN103369101A - Mobile terminal, server, advertisement charging system and method - Google Patents

Mobile terminal, server, advertisement charging system and method Download PDF

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Publication number
CN103369101A
CN103369101A CN2012100826313A CN201210082631A CN103369101A CN 103369101 A CN103369101 A CN 103369101A CN 2012100826313 A CN2012100826313 A CN 2012100826313A CN 201210082631 A CN201210082631 A CN 201210082631A CN 103369101 A CN103369101 A CN 103369101A
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China
Prior art keywords
portable terminal
server
data
statistics
request
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CN2012100826313A
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Chinese (zh)
Inventor
秦杰
夏旭岗
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SHANGHAI YINGTONG NETWORK INFORMATION TECHNOLOGY Co Ltd
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SHANGHAI YINGTONG NETWORK INFORMATION TECHNOLOGY Co Ltd
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Priority to CN2012100826313A priority Critical patent/CN103369101A/en
Publication of CN103369101A publication Critical patent/CN103369101A/en
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Abstract

The invention discloses a mobile terminal. The mobile terminal comprises: a storing device which is used for storing a unique identity identification distributed for the mobile terminal and standing for the identity of the mobile terminal; a communication device which is used for sending the identity identification and a request for acquiring advertisement data to a server and receiving the advertisement data sent from the server; and a control device which is used for displaying the advertisement data on a lock interface of the mobile terminal and acquiring analysis data, and the analysis data is the time, displayed at the lock interface, of the advertisement data. The invention also discloses the server and an advertisement charging system and an advertisement charging method. In the invention, the advertisement data is displayed on the lock interface of the mobile terminal so as to enable the lock interface to be used fully, and, meanwhile, a single interface-locking implement mode is changed and the interestingness of application is increased for users.

Description

Portable terminal, server, advertisement charging system and method
Technical field
The present invention relates to a kind of portable terminal, server, advertisement charging system and method, particularly relate to a kind of locking screen interface that utilizes and show advertisement and the portable terminal, server, the advertisement charging system and method that earn a profit according to the demonstration situation of advertisement.
Background technology
But intelligent terminal has comprised having equipment multimedia function, that support the aspects such as audio frequency, video, data and connecting Internet and mobile Internet, such as smart mobile phone, panel computer etc.
Along with the Internet gos deep into daily life gradually, mobile Internet develops rapidly simultaneously, so that people can enjoy the service of the Internet whenever and wherever possible, traditional PC (PC) can not satisfy people's demand, and the form of intelligent terminal is also more and more abundanter, and the mode of Information Communication is also more and more diversified.
The method of existing intelligent terminal standby, for example smart mobile phone all is locking screen interface usually, prevents misoperation and saves electric power with this.All be voluntarily a selected pictures or the picture of systemic presupposition of user and existing locking screen interface shows, when needs used this smart mobile phone, the user carried out unlocking operation to enter each operation interface to this locking screen interface.And locking screen interface can produce more value as the most frequently used interface of intelligent terminal to user and businessman, and there is very large waste in existing single picture disply.
Thus, wish to find a kind of method that can take full advantage of the intelligent terminal locking screen interface, utilize existing hardware to create larger commercial value, make the more diversification of propagation of information.
Summary of the invention
The technical problem to be solved in the present invention is in order to overcome the defective that the locking screen interface display mode is single and locking screen interface is underutilized of intelligent terminal in the prior art, provides a kind of display mode variation and locking screen interface is fully used, information propagation pattern more portable terminal, server, the advertisement charging system and method for diversification.
The present invention solves above-mentioned technical problem by following technical proposals:
A kind of portable terminal, its characteristics are that it comprises:
One storage device is used for identity sign that storage one server distributes for this portable terminal, that represent this portable terminal identity, unique;
One communicator, be used for this identify label and the ad data request of obtaining are sent to this server, and the ad data that receives this server transmission, this ad data can be the ad data that businessman that the user of other and this server has an agreement provides, also can be the user oneself of this server provide be the own ad data that publicizes done;
One control device is used for showing this ad data at a locking screen interface of this portable terminal, and obtains a statistics, this statistics for this ad data in time that this locking screen interface shows.
Wherein, this identify label so long as unique, can represent that the sign of this portable terminal identity gets final product, for example phone number, unique device number, SIM card ICCID (Integrate circuit card identity, the integrated circuit card identification code) etc., certainly only illustrate here, the specific implementation of this identify label is not limited to this.
Can find out that the present invention has utilized the locking screen interface of this portable terminal, this ad data is shown on this locking screen interface, be conducive to the propagation of information, also can be used as the new advertising mode of businessman.Take a food and drink trade company (as the first businessman) as example, this food and drink trade company adopts this portable terminal as ordering instrument, store menu on this portable terminal for the customer selecting of coming to have a dinner, this food and drink trade company has obtained the ad data of the second businessman (need to carry out other businessmans of advertising) from this server by this portable terminal, and this ad data is shown on the locking screen interface of this portable terminal, namely all clients that come to have dinner see this ad data at the Shi Junneng that orders dishes, this shows by the way, the advertisement of this second businessman has just obtained publicity, and the second businessman can pay the first businessman certain advertising expenditure in the mode of agreement for this reason.For example, this first businessman is committed to this server with this statistics, gives this first businessman according to the mode of agreement with reimbursement of expense by server; Or this first businessman makes this statistics be known by this second businessman, and two businessmans pay advertising expenditure according to the mode of arranging in advance.
Preferably, this communicator also be used for to send comprise this statistics a redemption request to this server, this redemption request is used for exchanging default exchange article according to this statistics; And this communicator also is used for receiving the exchange item lists that this server sends, and this is exchanged item lists and shows the exchange article corresponding with this statistics.
Preferably, these exchange article are selected from: debt, gift token and commodity.
Wherein, this portable terminal can receive this exchange article with default redemption means, and at this moment, the exchange article here are the debt of electric gift certificate, on-line payment.And when these exchange article are physical commodity, then directly pay this physical commodity (for example posting this physical commodity) by the mode of prior agreement, at this moment, this server this exchange item lists that only will record this physical commodity is sent to this portable terminal so that the user knows.
In order to make things convenient for the user, this mobile phone users can arrange the redemption means of agreement in advance, during practical operation, only need to submit to this redemption request to be operated accordingly by the redemption means of this server execution with this agreement to this server, for example arrange with Web bank as the means of payment in advance, then this server has been preserved the Bank Account Number that this identify label is bound, examined again after this identify label and the statistics, automatically will directly import in this Bank Account Number with the corresponding debt of this statistics, this moment, these exchange article were debt, debt is behind account, and it is debt that this portable terminal of this server notification is exchanged article, and has arrived account; Or, the supplier of this ad data (for example aforesaid the second businessman) provides the preferential of electric gift certificate for first businessman (for example aforesaid this food and drink trade company) of its advertisement of publicity, it is the electric gift certificate that can obtain this second businessman behind the exploitation data certain hour, in this case, after this server is received this redemption request and has been examined this identify label and statistics, to change in the account of this mobile phone users Provision in advance with the corresponding electric gift certificate of this statistics, and to notify this portable terminal to exchange article be gift token, and changed in the account that provides, as long as the account is through this portable terminal, this server, this the second businessman approval gets final product, and for example is the tripartite in advance account of agreement.
Preferably, this communicator also is used for a registration request is sent to this server, and this registration request is used for this server of request and distributes this identify label for this portable terminal, comprises the log-on message that represents this portable terminal identity in this registration request.
Preferably, this control device also is used for calling the api interface (Application Programming Interface, application programming interface) of this locking screen interface and by this api interface this ad data being shown on this locking screen interface.
Preferably, this storage device also is used for this ad data of storage and/or this statistics.Wherein, the content that is publicized except the supplier's needs that comprise advertisement in this ad data, can also comprise this portable terminal publicize this advertisement the form of obtainable profit and profit, the ad content that for example will need to publicize is shown in the locking screen interface certain hour, then according to the length cash payment of displaying time to mobile phone users; Perhaps, grant the mobile phone users electric gift certificate according to the length of displaying time; Or, grant different novelties of mobile phone users etc. according to the length of displaying time.Thus, the user of this portable terminal can also select this ad data according to the needs of self and the mode of making a profit except the ad data that this server of content choice according to advertisement provides.
Preferably, this portable terminal is mobile phone, panel computer or PDA (personal digital assistant).
Preferably, this server comprises: a communicator, and this identify label and this ad data that are used for this portable terminal of reception obtain request, and this ad data is sent to this portable terminal;
One control device is used for examining this identify label and calling this ad data to send into this communicator;
One storage device is used for this identify label of storage and this ad data.
Preferably, this storage device also is used for the corresponding relation between this statistics of storage and this exchange article;
This communicator also is used for receiving the redemption request from this portable terminal, and this redemption request is used for exchanging default exchange article according to this statistics;
This control device also is used for resolving this redemption request, and generating one according to this statistics and this corresponding relation exchanges item lists and should exchange item lists and send into this communicator to be sent to this portable terminal, wherein, this exchanges the item lists demonstration exchange article corresponding with this statistics.
Preferably, these exchange article are selected from: debt, gift token and commodity.
Wherein, this server will be exchanged article with the redemption means of prior agreement and be sent to this portable terminal after having examined this identify label and statistics.At this moment, the exchange article here are the debt of electric gift certificate, on-line payment.And when these exchange article are physical commodity, then directly pay this physical commodity (for example posting this physical commodity) by the mode of prior agreement, at this moment, this server this exchange item lists that only will record this physical commodity is sent to this portable terminal so that the user knows.
Preferably, this communicator also is used for receiving the registration request from this portable terminal, and this registration request is used for this server of request and distributes this identify label for this portable terminal, comprises the log-on message that represents this portable terminal identity in this registration request;
This control device also is used for resolving this registration request, and distributes this identify label according to this log-on message for this portable terminal.
Preferably, this server is a PC.
The present invention also provides a kind of server, and its characteristics are that this server comprises:
One communicator, this identify label and this ad data that are used for reception one portable terminal obtain request, and this ad data is sent to this portable terminal, and wherein, this portable terminal is above-mentioned portable terminal;
One control device, be used for examining this identify label and calling this ad data to send into this communicator, this server is distinguished the identity of each mobile phone users by this identify label, if identify label is then returned error message to this portable terminal by checking;
One storage device is used for this identify label of storage and this ad data.
Wherein, the content that is publicized except the supplier's needs that comprise advertisement in this ad data, can also comprise this portable terminal publicize this advertisement the form of obtainable profit and profit, the ad content that for example will need to publicize is shown in the locking screen interface certain hour, then according to the length cash payment of displaying time to mobile phone users; Perhaps, grant the mobile phone users electric gift certificate according to the length of displaying time; Or, grant different novelties of mobile phone users etc. according to the length of displaying time.Thus, the user of this portable terminal can also select this ad data according to the needs of self and the mode of making a profit except the ad data that this server of content choice according to advertisement provides.
Preferably, this storage device also is used for the corresponding relation between this statistics of storage and this exchange article;
This communicator also is used for receiving the redemption request from this portable terminal, and this redemption request is used for exchanging default exchange article according to this statistics;
This control device also is used for resolving this redemption request, and generating one according to this statistics and this corresponding relation exchanges item lists and should exchange item lists and send into this communicator to be sent to this portable terminal, wherein, this exchanges the item lists demonstration exchange article corresponding with this statistics.
Preferably, these exchange article are selected from: debt, gift token and commodity.
Preferably, this communicator also is used for receiving the registration request from this portable terminal, and this registration request is used for this server of request and distributes this identify label for this portable terminal, comprises the log-on message that represents this portable terminal identity in this registration request;
This control device also is used for resolving this registration request, and distributes this identify label according to this log-on message for this portable terminal.
The present invention also provides a kind of advertisement charging system, and its characteristics are that it comprises aforesaid portable terminal and aforesaid server.
The present invention also provides a kind of advertisement charging method, and its characteristics are, it adopts aforesaid advertisement charging system to realize that this advertisement charging method may further comprise the steps:
Step S 1, this portable terminal is sent to this server with the request of obtaining of this identify label and this ad data;
Step S 2, this server examines this identify label and calls this ad data and send this ad data to this portable terminal;
Step S 3, this portable terminal shows this ad data at this locking screen interface, and obtains this statistics.
Wherein, this ad data comprises the content of the advertisement that need to be publicized, can also comprise content with this advertisement be shown on this locking screen interface the form of obtainable profit and profit.
Preferably, step S 3Also comprise afterwards:
Step S 4, this portable terminal sends this redemption request to this server;
Step S 5, this redemption request of this server parses, and generate this exchange item lists and should exchange item lists according to this statistics and this corresponding relation and be sent to this portable terminal.
Wherein, this server will be exchanged article with the redemption means of prior agreement and be sent to this portable terminal after having examined this identify label and statistics.At this moment, the exchange article here are the debt of electric gift certificate, on-line payment.And when these exchange article are physical commodity, then directly pay this physical commodity (for example posting this physical commodity) by the mode of prior agreement, at this moment, this server this exchange item lists that only will record this physical commodity is sent to this portable terminal so that the user knows.
Preferably, step S 1Also comprise before:
Step S 01, this portable terminal is sent to this server with this registration request;
Step S 02, this registration request of this server parses, and distribute this identify label according to this log-on message for this portable terminal.
This server can be set up account for each portable terminal, distinguishes and manage each account with this identify label.
Positive progressive effect of the present invention is:
1, by ad data is shown on the locking screen interface of portable terminal, so that locking screen interface is fully utilized; Simultaneously also change single locking screen interface implementation, increased the interest that the user uses.
2, provide new advertising mode under the condition that does not increase any additional hardware, compared with conventional ads input modes such as existing television advertising, the web advertisement, lamp box advertisements, advertisement putting of the present invention is with low cost, realization is easy.
3, can be to beat online money, provide electric gift certificate, to post the transaction of novelties various ways between advertising supplier (supplier of ad data) and advertisement putting side (mobile phone users), so that the profit mode of advertisement putting side is more diversified, the advertisement putting channel diversities of advertising supplier are more conducive to realize doulbe-sides' victory.
Description of drawings
Fig. 1 is the structured flowchart of the advertisement charging system of the embodiment of the invention 1.
Fig. 2 is the flow chart of the advertisement charging method of the embodiment of the invention 1.
Fig. 3 is the flow chart of the advertisement charging method of the embodiment of the invention 2.
Fig. 4 is the flow chart of the advertisement charging method of the embodiment of the invention 3.
Embodiment
Provide preferred embodiment of the present invention below in conjunction with accompanying drawing, to describe technical scheme of the present invention in detail.
Embodiment 1
With reference to figure 1, introduce the described portable terminal of present embodiment, server and advertisement charging system, in view of some part titles of portable terminal and server identical, the in the present embodiment front description titled with " first " of all devices of portable terminal one side, and the front description titled with " second " of all devices of server one side, so that sake of clarity.
As shown in Figure 1, this advertisement charging system comprises a portable terminal 1 and a server 2, and wherein this portable terminal 1 comprises:
One first storage device 11, be used for storage one server 21 that distribute for this portable terminal, represent identity sign this portable terminal 1 identity, unique;
One first communication device 13, be used for this identify label and the ad data request of obtaining are sent to this server 2, and the ad data that receives these server 2 transmissions, this ad data can be the ad data that businessman that the user of other and this server has an agreement provides, also can be the user oneself of this server provide be the own ad data that publicizes done;
One first control device 12 is used for showing this ad data at a locking screen interface of this portable terminal 1, and obtains a statistics, this statistics for this ad data in time that this locking screen interface shows.
Continuation is with reference to figure 1, and correspondingly, this server 2 comprises:
One secondary communication device 23, this identify label and this ad data that are used for this portable terminal 1 of reception obtain request, and this ad data is sent to this portable terminal 1;
One second control device 22, be used for examining this identify label and calling this ad data to send into this secondary communication device 23, this server 2 is distinguished each portable terminal 1 user's identity by this identify label, if identify label is then returned error message to this portable terminal 1 by checking;
One second storage device 21 is used for this identify label of storage and this ad data.
With reference to figure 2, the advertisement charging method of present embodiment, adopt aforesaid advertisement charging system to realize that this advertisement charging method may further comprise the steps:
Step S 1, this portable terminal is sent to this server with the request of obtaining of this identify label and this ad data;
Step S 2, this server examines this identify label and calls this ad data and send this ad data to this portable terminal;
Step S 3, this portable terminal shows this ad data at this locking screen interface, and obtains this statistics.
In the present embodiment, this portable terminal 1 is a panel computer, and this server 2 is a PC.This ad data is provided by a third party trade company, comprise the advertisement of the product that these third party trade company needs are promoted in this ad data and publicize the obtainable profit of this advertisement, in the present embodiment, the form of expression of profit is: the locking screen interface that this advertisement is shown in this panel computer can obtain one of the commodity that this third party trade company provides upper 10 hour.The user operates this panel computer has obtained this third party trade company from this PC this advertisement, and show that at this locking screen interface this advertisement is after 10 hours, it is 10 hours that the first control device 12 of this panel computer has been added up displaying time, this statistics is sent to notifies this third party trade company after this PC obtains examining, this third party trade company with the commodity mailing of agreement to address that this panel computer user provides.
Embodiment 2
The principle of embodiment 2 is identical with embodiment 1, and difference only is:
In these portable terminal 1 one sides, this first communication device 13 also be used for to send comprise this statistics a redemption request to this server 2, this redemption request is used for exchanging default exchange article according to this statistics; And this first communication device 13 also is used for receiving the exchange item lists that this server 2 sends, and this is exchanged item lists and shows the exchange article corresponding with this statistics.
In these server 2 one sides, this second storage device 21 also is used for the corresponding relation between this statistics of storage and this exchange article;
This secondary communication device 23 also is used for receiving this redemption request from this portable terminal 1;
This second control device 22 also be used for to be resolved this redemption request, and also should exchange item lists sends into this secondary communication device 23 to be sent to this portable terminal 1 to generate this exchanges item lists according to this statistics and this corresponding relation.
With reference to figure 3, correspondingly, the described advertisement charging method of present embodiment may further comprise the steps:
Step S 1, this portable terminal is sent to this server with the request of obtaining of this identify label and this ad data;
Step S 2, this server examines this identify label and calls this ad data and send this ad data to this portable terminal;
Step S 3, this portable terminal shows this ad data at this locking screen interface, and obtains this statistics;
Step S 4, this portable terminal sends this redemption request to this server;
Step S 5, this redemption request of this server parses, and generate this exchange item lists and should exchange item lists according to this statistics and this corresponding relation and be sent to this portable terminal.
That is to say, in order to further facilitate the user, concrete redemption means can adopt the mode of transferring accounts online to realize, and unconventional postal route, still take panel computer and PC as example, this ad data is provided by a third party trade company, comprise the advertisement of the product that these third party trade company needs are promoted in this ad data and publicize the obtainable profit of this advertisement, in the present embodiment, the form of expression of profit is: the locking screen interface that this advertisement is shown in this panel computer can obtain 1 yuan of cash upper 10 hour.The user operates this panel computer has obtained this third party trade company from this PC this advertisement, and show that at this locking screen interface this advertisement is after 100 hours, it is 100 hours that the first control device 12 of this panel computer has been added up displaying time, after this statistics is sent to this PC and obtains examining, in Web bank's account that the user who utilizes existing on-line payment mode to change this panel computer over to 10 yuan of cashes arranges in advance, this PC generates an exchange item lists (exchanging article is 10 yuan of cashes) and is sent to this panel computer to notify the user profit gained simultaneously.
All the other do not mention especially that part is all identical with embodiment 1.
Embodiment 3
The principle of embodiment 3 is identical with embodiment 2, and difference only is:
In these portable terminal 1 one sides, this first communication device 13 also is used for a registration request is sent to this server 2, it is that this portable terminal 1 distributes this identify label that this registration request is used for this server 2 of request, comprises the log-on message that represents this portable terminal 1 identity in this registration request.
In these server 2 one sides, this secondary communication device 23 also is used for receiving this registration request from this portable terminal 1;
This second control device 22 also be used for to be resolved this registration request, and be this portable terminal 1 this identify label of distribution according to this log-on message.
With reference to figure 4, correspondingly, the described advertisement charging method of present embodiment may further comprise the steps:
Step S 01, this portable terminal is sent to this server with this registration request;
Step S 02, this registration request of this server parses, and distribute this identify label according to this log-on message for this portable terminal;
Step S 1, this portable terminal is sent to this server with the request of obtaining of this identify label and this ad data;
Step S 2, this server examines this identify label and calls this ad data and send this ad data to this portable terminal;
Step S 3, this portable terminal shows this ad data at this locking screen interface, and obtains this statistics;
Step S 4, this portable terminal sends this redemption request to this server;
Step S 5, this redemption request of this server parses, and generate this exchange item lists and should exchange item lists according to this statistics and this corresponding relation and be sent to this portable terminal.
All the other do not mention especially that part is all identical with embodiment 2.
Embodiment 4
The principle of embodiment 4 is identical with embodiment 2, and difference only is: this portable terminal is a smart mobile phone, and with the phone number of smart mobile phone as identify label.
Below, take a functional software as example, in conjunction with user's operation, provide an application example, further introduce embodiments of the invention.
1, the user loads this functional software at intelligent terminal, and this functional software is a client of smart mobile phone for example.
2, for each the unique identify label of intelligent terminal user assignment one of this functional software has been installed by server end, obtain identify label by functional software, and send to given server by network, in the usefulness of functional software, distinguish each user's identity by this identify label.
3, server carries out the information store and management by hypervisor and Database Systems to each identify label.
4, when user's opening function software and when being in connecting Internet (or mobile Internet) state on intelligent terminal, functional software sends a request and opens a port to given server, the given server request of receiving sends ad data according to identify label from this port of this intelligent terminal of trend, and is presented in the functional software.This specific implementation in practice is the state of the art, is not inventive point of the present invention place.
5, the user obtains ad data from functional software.
6, functional software calls intelligent terminal operating system about the api interface of locking screen interface, and the ad data that the user is obtained passes through api interface, is presented at the intelligent terminal locking screen interface.
7, functional software is made a profit to advertisement and is added up, advertisement is made a profit for example charging and preferential dual mode, charging way is ad content of agreement at time period unit price in due order, preferential mode is that ad content of agreement is preferential in due order a time period, functional software according to a preconcerted arrangement condition is judged, satisfy condition and namely add up, and with identify label and statistics by Internet Transmission to given server.
8, given server carries out store and management according to identify label with statistical information.
9, the user submits the profit redemption request to, processes to given server by Internet Transmission.
10, server end is received the profit redemption request, charging way namely according to the mode of agreement with debt Zhi Fuzhi client, the bank account of for example setting before the user; Namely according to the mode of agreement preferential content and identify label being sent to of preferential mode specified trade company's checking and realized.
For the ease of understanding, by one more specifically example illustrate that method described in the invention realizes:
Suppose 5A screen locking audience rating of advertisement software (following abbreviation 5A software is namely as this functional software), realize the user in the advertisement of intelligent terminal locking screen interface rating with method of the present invention, and the user is made a profit.
The user at first installs 5A software at smart mobile phone, installs and opens software, and confirm interconnection network.
5A software requirement user registers, fill in some necessary information, such as phone number, setting code, identifying code etc., the requirement of fill message can be set, and the phone number of wherein filling in will be distinguished as unique user ID each user's identity.Registering complete 5A software can cross information exchange network and send to 5A software corresponding with service device (following abbreviation 5A server).
The 5A server receives information, and is stored into database, and this moment, the user had unique identify label at the 5A server, and had set up account.
This moment, the user can click " obtaining advertisement " in 5A software, and 5A software can send to this request the 5A server, and the 5A server is received request, and the respective user identify label transmits ad data to this user 5A software.
Show advertisement X in user's the 5A software, mode is charging, and unit price is 1 yuan/10 hours; Also have advertisement Y, mode is preferential, 1 reward voucher/10 hour, and the reward voucher content is that 1 of Y product is bought in doubling.
X is as locking screen interface in the user selection advertisement, shows 100 hours, 10 yuan of chargings.
The user selects again advertisement Y as locking screen interface afterwards, shows 30 hours, obtains 3 Y reward vouchers.
The user submits redemption request at 5A software, and receiving bank's account is provided.
The 5A server is received request, and after the identifying user identity sign, pays the bank account that the user sets with 10 yuan, and 3 Y reward vouchers are sent to subscriber phone number with short message mode.
The Y reward voucher when the user when the Y of businessman consumes, show note, namely can doubling buy 3 of Y products.Certainly, it will be appreciated by persons skilled in the art that just succinct on describing of the code names such as above-mentioned 5A, X and Y.
In the present embodiment, the hardware of not mentioning especially forms all identical with embodiment 2 with the function of each device.
Portable terminal provided by the invention, server, advertisement charging system and method are by being shown in ad data on the locking screen interface of portable terminal, so that locking screen interface is fully utilized; Simultaneously also change single locking screen interface implementation, increased the interest that the user uses.Can find out, under the condition that does not increase any additional hardware, the invention provides new advertising mode, compare with conventional ads input modes such as existing television advertising, the web advertisement, lamp box advertisements, advertisement putting of the present invention is with low cost, realization is easy, for advertising provides new approach.Simultaneously, the present invention has also simplified user's operation, and the acquisition pattern (such as on-line payment etc.) of ad margins only need be set before use, then can obtain to throw in fast, easily the profit that advertisement brings.
Although more than described the specific embodiment of the present invention, it will be understood by those of skill in the art that these only illustrate, protection scope of the present invention is limited by appended claims.Those skilled in the art can make various changes or modifications to these execution modes under the prerequisite that does not deviate from principle of the present invention and essence, but these changes and modification all fall into protection scope of the present invention.

Claims (15)

1. portable terminal is characterized in that it comprises:
One storage device is used for storage one server and distributes identity sign for this portable terminal;
One communicator is used for this identify label and the ad data request of obtaining are sent to this server, and receives the ad data that this server sends;
One control device is used for showing this ad data at a locking screen interface of this portable terminal, and obtains a statistics, this statistics for this ad data in time that this locking screen interface shows.
2. portable terminal as claimed in claim 1 is characterized in that, this communicator also be used for to send comprise this statistics a redemption request to this server, this redemption request is used for exchanging default exchange article according to this statistics; And this communicator also is used for receiving the exchange item lists that this server sends, and this is exchanged item lists and shows the exchange article corresponding with this statistics.
3. portable terminal as claimed in claim 2 is characterized in that, these exchange article are selected from: debt, gift token and commodity.
4. such as the described portable terminal of any one among the claim 1-3, it is characterized in that, this communicator also is used for a registration request is sent to this server, this registration request is used for this server of request and distributes this identify label for this portable terminal, comprises the log-on message that represents this portable terminal identity in this registration request.
5. such as the described portable terminal of any one among the claim 1-3, it is characterized in that this control device also is used for calling the api interface of this locking screen interface and by this api interface this ad data being shown in this locking screen interface.
6. such as the described portable terminal of any one among the claim 1-3, it is characterized in that this storage device also is used for this ad data of storage and/or this statistics.
7. such as the described portable terminal of any one among the claim 1-3, it is characterized in that this portable terminal is mobile phone, panel computer or PDA.
8. a server is characterized in that, this server comprises:
One communicator, the identity sign and the ad data that are used for reception one portable terminal obtain request, and this ad data is sent to this portable terminal;
One control device is used for examining this identify label and calling this ad data to send into this communicator;
One storage device is used for this identify label of storage and this ad data.
9. server as claimed in claim 8 is characterized in that,
This storage device also is used for storage one statistics and a corresponding relation of exchanging between the article, and this statistics is this ad data in the time that this locking screen interface shows;
This communicator also is used for receiving the redemption request from this portable terminal, and this redemption request is used for exchanging default exchange article according to this statistics;
This control device also is used for resolving this redemption request, and generating one according to this statistics and this corresponding relation exchanges item lists and should exchange item lists and send into this communicator to be sent to this portable terminal, wherein, this exchanges the item lists demonstration exchange article corresponding with this statistics.
10. server as claimed in claim 9 is characterized in that, these exchange article are selected from: debt, gift token and commodity.
11. such as the described server of any one among the claim 8-10, it is characterized in that, this communicator also is used for receiving the registration request from this portable terminal, this registration request is used for this server of request and distributes this identify label for this portable terminal, comprises the log-on message that represents this portable terminal identity in this registration request;
This control device also is used for resolving this registration request, and distributes this identify label according to this log-on message for this portable terminal.
12. an advertisement charging system is characterized in that, it comprises such as the described portable terminal of any one among the claim 1-7 and such as the described server of any one among the claim 8-11.
13. an advertisement charging method is characterized in that, it adopts advertisement charging as claimed in claim 12 system to realize that this advertisement charging method may further comprise the steps:
Step S 1, this portable terminal is sent to this server with the request of obtaining of this identify label and this ad data;
Step S 2, this server examines this identify label and calls this ad data and send this ad data to this portable terminal;
Step S 3, this portable terminal shows this ad data at this locking screen interface, and obtains this statistics.
14. advertisement charging method as claimed in claim 13 is characterized in that step S 3Also comprise afterwards:
Step S 4, this portable terminal sends this redemption request to this server;
Step S 5, this redemption request of this server parses, and generate this exchange item lists and should exchange item lists according to this statistics and this corresponding relation and be sent to this portable terminal.
15. advertisement charging method as claimed in claim 13 is characterized in that step S 1Also comprise before:
Step S 01, this portable terminal is sent to this server with this registration request;
Step S 02, this registration request of this server parses, and distribute this identify label according to this log-on message for this portable terminal.
CN2012100826313A 2012-03-26 2012-03-26 Mobile terminal, server, advertisement charging system and method Pending CN103369101A (en)

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