CN103347267A - System and method for identifying mobile clients in target area - Google Patents

System and method for identifying mobile clients in target area Download PDF

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Publication number
CN103347267A
CN103347267A CN2013102133906A CN201310213390A CN103347267A CN 103347267 A CN103347267 A CN 103347267A CN 2013102133906 A CN2013102133906 A CN 2013102133906A CN 201310213390 A CN201310213390 A CN 201310213390A CN 103347267 A CN103347267 A CN 103347267A
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wireless local
local area
area network
mobile
wlan
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CN103347267B (en
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骆仁理
冯华寅
吕文超
朱智
赵谦
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Nanjing Zhima Information Tech Co Ltd
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Nanjing Zhima Information Tech Co Ltd
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Abstract

The invention discloses a system and method for identifying mobile clients in a target area. The system for identifying the mobile clients in the target area comprises wireless local area network intelligent routing devices, a wireless local area network mobile client identification server and a mobile intelligent terminal, wherein the wireless local area network intelligent routing devices are used for achieving identification of features of all mobile terminals in a wireless local area network, the wireless local area network mobile client identification server is used for connecting the wireless local area network intelligent routing devices, and obtaining feature identification data of all the mobile terminals, the mobile intelligent terminal runs an application program on an upper mobile intelligent terminal, the bottom layer function of the application program obtains device features of the mobile terminals, and a human-machine interface of the application program collects account information and personal information of users of the mobile terminals, and carries out statistics on specific use preference of the users. Comparison is carried out by using an obtained mobile device identification library in the wireless local area network, and information of holders of mobile devices in the coverage area of the wireless local area network can be obtained.

Description

Mobile client recognition system and recognition methods in the target area
Technical field
The present invention relates to mobile client recognition system in a kind of target area, be specifically related in the specific region to belong to the WLAN (wireless local area network) application as utilizing WLAN (wireless local area network) and portable terminal technology identification mobile phone users in the zones such as market, school, factory, hospital.
Background technology
E-commerce development is rapid at present, but bottleneck occurred.The electricity merchant begins to pay close attention to the transformation from the line marketing toward the entity marketing.And traditional entity marketing is also wished to do further popularization by network technology for commodity and service.
The developing rapidly and popularizing of intelligent mobile terminal at present, WLAN (wireless local area network) and 3G network have spread all over each corner in city.The user can obtain information whenever and wherever possible by WLAN (wireless local area network) and 3G network.
There has been at present some lines merchant that powers on to release the application program on the portable terminal, has been used for browsing commodity and service, the purchase function is provided.Also had at present traditional entity businessman under some lines to release application program on the portable terminal, be mainly used in introducing popularization and commodity sales promotion and service, the guide consumption person goes to the entity market.
Line powers on information and the custom that the application program for mobile terminal that provides has been collected a large amount of shopping online users is provided, when the merchant need manage entity under the traffic diversion line but line powers on, these shoppings online user's information and custom can't instruct the behavior of the guiding user of businessman in solid shop/brick and mortar store, because customer mobile terminal is not opened under the situation of positioning function, line powers on the physical location that the application program for mobile terminal that provides can't be known the user is provided.
The application program for mobile terminal that tradition entity businessman provides can only be finished functions such as user's displaying, promotional advertisement, integration service at present, can't know user's consumption habit, also can't know user's physical location.Therefore the application program for mobile terminal that entity businessman provides under the line can not be targetedly sends its information of interest and content to certain user's account, can not recommend near the point of interest user's physical location.
At present as the line solid shop/brick and mortar store under merchant's the line that powers on, need a kind of new invention, be used for the client identity in identification market and even each commodity distributed areas, user profile and custom in conjunction with the client collection provide more guide services and consumption experience to the user.As a kind of new invention of traditional entity businessman's needs, expand the function of application on its portable terminal, resident and other behaviors of user profile, preference and user different floors, the sales counter of gathering according to application program in the entity market, give in the entity market user and not the user in the entity market distinguish directionally sending information or guide its behavior, promote and serve and the user experiences.
Chinese patent CN103067943A discloses a kind of existence of the WIFI of affirmation portable terminal and has added up the method for its quantity.Utilize the software that moves on monitoring equipment, the computer, the quantity that exists that the cooperation wireless network card is identified the WIFI portable terminal, be used for to judge specific region WIFI scale and capacity, but do not mention the technology of mobile client user identity identification in the WLAN terminal target area and commercial activity analysis and guiding.
Summary of the invention
Technical problem to be solved by this invention is to utilize WLAN terminal to realize mobile client identification in the target area.
For solving this technical problem, the technical scheme that the present invention takes is as follows:
Mobile client recognition system in a kind of target area is characterized in that: comprise
WLAN (wireless local area network) intelligence routing device: be used for realizing the feature of all portable terminals in the WLAN (wireless local area network) is identified;
WLAN (wireless local area network) mobile client identified server: be used for connecting a plurality of WLAN (wireless local area network) intelligence routing devices and get access to all mobile terminal features recognition data;
Mobile intelligent terminal: run application at last mobile intelligent terminal, described application program bottom function is obtained this mobile terminal device feature, and the man-machine interface of application program is gathered portable terminal user's accounts information and personal information and the specific use preference of adding up the user.
Mobile client recognition system in the aforesaid target area, it is characterized in that: the probe request(that all mobile terminal devices send in the described WLAN (wireless local area network) intelligence routing device statistics WLAN (wireless local area network) detects claim frame), and extract the feature that can be used for the identification mobile terminal device in the described frame message; The mobile terminal device feature of described extraction is formed feature database, and described WLAN (wireless local area network) intelligence routing device will be given described WLAN (wireless local area network) mobile client identified server in the described feature database active according to the clauses and subclauses change triggers mechanism that configures.
Mobile client recognition system in the aforesaid target area, it is characterized in that: the feature number of entries that described feature database is deposited has in certain limited range, and the clauses and subclauses of described feature database are carried out burin-in process according to the mobile terminal device time of enlivening recently, making the clauses and subclauses corresponding mobile terminal equipment in the described feature database is to be active at present in the described WLAN (wireless local area network) scope.
Mobile client recognition system in the aforesaid target area is characterized in that: described WLAN (wireless local area network) mobile client identified server is regularly called the described mobile terminal device feature database of storing in the described WLAN (wireless local area network) intelligence routing device of connection.
The described timing calling time can artificially be set.
Mobile client recognition system in the aforesaid target area, it is characterized in that: the calling of described WLAN (wireless local area network) mobile client identified server connects the described mobile terminal device feature database of storage in a plurality of described WLAN (wireless local area network) intelligence routing devices, draws personnel amount in certain WLAN (wireless local area network) intelligence route coverage according to the number of entries in apparatus characteristic storehouse;
The equipment of storing in the clauses and subclauses according to the apparatus characteristic storehouse enlivens the time, judges certain portable terminal time of staying in certain WLAN (wireless local area network) intelligence route coverage;
In the described WLAN (wireless local area network) of difference intelligence routing device feature database appearance order, judge the movement of certain portable terminal user special time period, behavior rule such as resident according to certain portable terminal.
Mobile client recognition system in the aforesaid target area is characterized in that: the application program of moving on the described mobile intelligent terminal provides the user registering functional, gathers user's essential information; The statistics user uses described application program that the rule of function and information is provided at ordinary times;
The application program of moving on the described mobile intelligent terminal provides N kind classified information, and every kind of information is presented on the different pages, rests on time and number of times on the described page according to the user, judges which kind of information the user is concerned about;
The application program of moving on the described mobile intelligent terminal is obtained the mobile intelligent terminal apparatus characteristic;
The application program of moving on the described mobile intelligent terminal generates database with the binding of described feature and user's essential information, and the corresponding a plurality of portable terminals of user, portable terminal are corresponding a plurality of user also;
Deliver to described WLAN (wireless local area network) mobile client identified server on any wireless network of data base manipulation of the application program of moving on the described mobile intelligent terminal after with described mobile terminal features and user's essential information and preference information binding is final.
The recognition methods of mobile client recognition system is characterized in that in a kind of target area, may further comprise the steps:
1) WLAN (wireless local area network) mobile client identified server utilizes the described database information that send on the described portable terminal in the arbitrary network environment, the described feature database information comparison that identifies in the WLAN (wireless local area network) scope that covers with described specific wireless local area network (LAN) intelligence routing device, the present just portable terminal user in specific wireless local area network (LAN) scope of screening, WLAN (wireless local area network) mobile client identified server at present just the portable terminal in specific wireless local area network (LAN) scope send a kind of information, send another kind of information to the portable terminal in specific wireless local area network (LAN) scope not;
2) described WLAN (wireless local area network) mobile client identified server utilizes the described database information that send on the described portable terminal in the arbitrary network environment, the described feature database information comparison that identifies in the WLAN (wireless local area network) scope that covers with described specific wireless local area network (LAN) intelligence routing device filters out at present the just portable terminal user identity in specific wireless local area network (LAN) scope;
3) after portable terminal user identity is determined, WLAN (wireless local area network) mobile client identified server utilizes specific wireless local area network (LAN) channel to send personalized information to the described application program of running of mobile terminal, show certain category information of its care to the user, and advise and guide this part user's behavior;
4) WLAN (wireless local area network) mobile client identified server utilizes wide area wireless network to send personalized information to the described application program of running of mobile terminal, show certain category information of its care to the user in specific wireless local area network (LAN) coverage not, and suggestion and guide this part user's behavior.
Compared with prior art, the present invention has following advantage:
1) application program for mobile terminal can be collected user profile and obtain the user and pay close attention to preference.
2) intelligent routing device can be collected the mobile device feature in the specific region, and no computer or other auxiliary devices cooperate can finish the mobile device feature collection.
3) WLAN (wireless local area network) mobile client identified server can stop and mobile behavior according to the mobile device signature analysis user that single or multiple intelligent routing devices are collected.
4) WLAN (wireless local area network) mobile client identified server can use mobile terminal features according to user profile and the user that supporting mobile applications is collected, in conjunction with 3 described, further analyze the user in the specific region identity, pay close attention to preference, stop and mobile behavior etc.
Description of drawings
Fig. 1 is that the present invention utilizes WLAN terminal to realize the basic module block diagram of mobile client identification in the target area.
Fig. 2 is that the present invention utilizes WLAN terminal to realize the flow chart of mobile client identification in the target area.
Embodiment
The present invention will be further described with concrete example below in conjunction with Figure of description.But not as the restriction of the scope of application of the present invention.
As shown in Figure 1, utilize WLAN terminal to realize mobile client identification in the target area, need set up WLAN (wireless local area network) mobile client identified server.WLAN (wireless local area network) mobile client identified server mainly comprises mobile terminal of wireless local area network user identity identification function, mobile terminal of wireless local area network user preference and functions such as custom analysis, mobile terminal of wireless local area network user and application program for mobile terminal user compare of analysis.
WLAN (wireless local area network) mobile client identified server is by a plurality of WLAN (wireless local area network) intelligence of network connection routing device.WLAN (wireless local area network) intelligence routing device can add up with identification range in the apparatus characteristics such as MAC Address of all wireless mobile apparatus (smart mobile phone, panel computer etc.).
Design a kind of mobile device (smart mobile phone, panel computer) and go up the application program of operation.Feature, user's browsing information preference and customs such as this application program comprised the user account registration the most substantially, (smart mobile phone, the platform computer) MAC Address of obtaining operational outfit are collected.
As shown in Figure 2, the present invention utilizes WLAN terminal to realize the flow chart of mobile client identification in the target area.
WLAN (wireless local area network) intelligence routing device is arranged in different floors and the sales counter in market, these WLAN (wireless local area network) intelligence routing devices provide a kind of function, the probe request(that all mobile terminal devices (smart mobile phone, panel computer) send in the statistics WLAN (wireless local area network) detects claim frame), and extract information such as can being used for identification mobile terminal device MAC Address in the described frame message.
WLAN (wireless local area network) intelligence routing device becomes feature database with the mobile terminal device MAC Address of extracting, the feature number of entries that feature database can be deposited has certain limitation, and can carry out burin-in process to the clauses and subclauses of feature database according to the mobile terminal device time of enlivening recently, accomplish that the clauses and subclauses corresponding mobile terminal equipment (smart mobile phone, panel computer) in the feature database is to be active at present in the WLAN (wireless local area network) scope.
WLAN (wireless local area network) intelligence routing device can can't harm installation in the market of having built up, only need to connect power supply and get final product.External battery work can also be adopted in power free position.The employing 3G network is connected between WLAN (wireless local area network) intelligence routing device and the WLAN (wireless local area network) mobile client identified server, need not put grid line at the market lining of building up.
Set up WLAN (wireless local area network) mobile client identified server in the control room in market, can connect a plurality of WLAN (wireless local area network) intelligence routing devices and get access to all mobile terminal features recognition data in the market.WLAN (wireless local area network) intelligence routing device will be given the WLAN (wireless local area network) mobile client identified server in market according to the clauses and subclauses change triggers mechanism that configures in the feature database active.WLAN (wireless local area network) mobile client identified server also can regularly be called all mobile terminal device feature databases.Regularly the calling time can artificially be set.
WLAN (wireless local area network) mobile client identified server draws near the personnel amount of (specific wireless local area network (LAN) intelligence route coverage) certain floor in the market, certain sales counter in the market according to the number of entries in apparatus characteristic storehouse.The equipment of storing in the clauses and subclauses according to the apparatus characteristic storehouse enlivens the time, judges near certain portable terminal (smart mobile phone, panel computer) time of staying of (specific wireless local area network (LAN) intelligence route coverage) certain floor of market, certain sales counter.In different wireless local area network intelligence routing device feature database appearance order, judge near the movement different floors, the different sales counter in the market of certain portable terminal user special time period, behavior rule such as resident according to certain portable terminal (smart mobile phone, panel computer).
Design is in the application program of mobile intelligent terminal (smart mobile phone, panel computer) operation, and the application program of this mobile intelligent terminal (smart mobile phone, panel computer) operation provides the user registering functional, gathers user's essential information.The statistics user uses described application program that the rule of function and information is provided at ordinary times.The application program of moving on this mobile intelligent terminal provides N kind classified information, every kind of information is presented on the different pages, rest on time and number of times on the described page according to the user, judge which kind of information the user is concerned about, as household electrical appliances information, dress ornament information, sports goods information etc.
Mobile intelligent terminal (smart mobile phone, panel computer) is gone up the application program of operation and is obtained the mobile intelligent terminal device mac address with MAC Address and the binding of user's essential information, generates database.User can corresponding a plurality of portable terminals, and a portable terminal also can corresponding a plurality of users.Application program is portable terminal MAC Address feature and user's essential information and preference information binding back formation database the most at last, no matter the mobile intelligent terminal user uses application program at home or in unit, application program all can utilize arbitrary network to give the WLAN (wireless local area network) mobile client identified server in market on the database.
Market WLAN (wireless local area network) mobile client identified server utilizes the database information that send on the portable terminal in the arbitrary network environment, the described feature database information comparison that identifies in the WLAN (wireless local area network) scope that covers with WLAN (wireless local area network) in market intelligence routing device, screening be the portable terminal user of the free choice of goods and service in the market just at present.Portable terminal (smart mobile phone, panel computer) to these users of order sends a kind of information.These information have comprised personalized prompting and sales promotion information, the merchandise news that the user in the market shows its care, and suggestion and guide their buying behavior.
Regularly send some information to the portable terminal in the scope of market (smart mobile phone, panel computer) not, show commodity and the information on services of its care, and suggestion and guide this part people's behavior.
The specific embodiment of the present invention has been described a kind of contact and guiding that utilizes WLAN terminal to realize entity commerce under the mobile client recognition technology is finished from ecommerce on the line to line in the target area.Show and good service experience for the information of the user individual in the market, send consumption information targetedly also can for user at home.If client's portable terminal of user is not installed the application program in this market in the market, also can utilize the WLAN (wireless local area network) intelligence routing device collection and the analysis client that spread all in the market to like resting on which floor and sales counter, and how the client to move, the user rationally adjust market sales counter, shop layout, towards etc.
The present invention not only can be used for commercial location, also can be used for factories and miness, hospital, finishes specific region personnel amount, identification and control, realizes personnel's intelligent management of factories and miness and hospital.
The above is recommendation case study on implementation of the present invention, is not because restriction the invention process method and protection range.For those skilled in the art, should recognize that content shown in all utilizations specification of the present invention and the Figure of description is done equal replacement and the resulting scheme of apparent conversion, all should be included in protection scope of the present invention.

Claims (7)

1. mobile client recognition system in the target area is characterized in that: comprise
WLAN (wireless local area network) intelligence routing device: be used for realizing the feature of all portable terminals in the WLAN (wireless local area network) is identified;
WLAN (wireless local area network) mobile client identified server: be used for connecting a plurality of WLAN (wireless local area network) intelligence routing devices and get access to all mobile terminal features recognition data;
Mobile intelligent terminal: run application at last mobile intelligent terminal, described application program bottom function is obtained this mobile terminal device feature, and the man-machine interface of application program is gathered portable terminal user's accounts information and personal information and the specific use preference of adding up the user.
2. mobile client recognition system in the target area according to claim 1, it is characterized in that: the probe request that all mobile terminal devices send in the described WLAN (wireless local area network) intelligence routing device statistics WLAN (wireless local area network), and extract the feature that can be used for the identification mobile terminal device in the described frame message; The mobile terminal device feature of described extraction is formed feature database, and described WLAN (wireless local area network) intelligence routing device will be given described WLAN (wireless local area network) mobile client identified server in the described feature database active according to the clauses and subclauses change triggers mechanism that configures.
3. mobile client recognition system in the target area according to claim 2, it is characterized in that: the feature number of entries that described feature database is deposited has in certain limited range, and the clauses and subclauses of described feature database are carried out burin-in process according to the mobile terminal device time of enlivening recently, making the clauses and subclauses corresponding mobile terminal equipment in the described feature database is to be active at present in the described WLAN (wireless local area network) scope.
4. mobile client recognition system in the target area according to claim 1 is characterized in that: described WLAN (wireless local area network) mobile client identified server is regularly called the described mobile terminal device feature database of storage in the described WLAN (wireless local area network) intelligence routing device of connection.
5. mobile client recognition system in the target area according to claim 4, it is characterized in that: the calling of described WLAN (wireless local area network) mobile client identified server connects the described mobile terminal device feature database of storage in a plurality of described WLAN (wireless local area network) intelligence routing devices, draws personnel amount in certain WLAN (wireless local area network) intelligence route coverage according to the number of entries in apparatus characteristic storehouse;
The equipment of storing in the clauses and subclauses according to the apparatus characteristic storehouse enlivens the time, judges certain portable terminal time of staying in certain WLAN (wireless local area network) intelligence route coverage;
In the described WLAN (wireless local area network) of difference intelligence routing device feature database appearance order, judge the movement of certain portable terminal user special time period, behavior rule such as resident according to certain portable terminal.
6. mobile client recognition system in the target area according to claim 1, it is characterized in that: the application program of moving on the described mobile intelligent terminal provides the user registering functional, gathers user's essential information; The statistics user uses described application program that the rule of function and information is provided at ordinary times;
The application program of moving on the described mobile intelligent terminal provides N kind classified information, and every kind of information is presented on the different pages, rests on time and number of times on the described page according to the user, judges which kind of information the user is concerned about;
The application program of moving on the described mobile intelligent terminal is obtained the mobile intelligent terminal apparatus characteristic;
The application program of moving on the described mobile intelligent terminal generates database with the binding of described feature and user's essential information, and the corresponding a plurality of portable terminals of user, portable terminal are corresponding a plurality of user also;
Deliver to described WLAN (wireless local area network) mobile client identified server on any wireless network of data base manipulation of the application program of moving on the described mobile intelligent terminal after with described mobile terminal features and user's essential information and preference information binding is final.
7. the recognition methods of mobile client recognition system in a kind of target area according to claim 1 is characterized in that, may further comprise the steps:
1) WLAN (wireless local area network) mobile client identified server utilizes the described database information that send on the described portable terminal in the arbitrary network environment, the described feature database information comparison that identifies in the WLAN (wireless local area network) scope that covers with described specific wireless local area network (LAN) intelligence routing device, the present just portable terminal user in specific wireless local area network (LAN) scope of screening, WLAN (wireless local area network) mobile client identified server at present just the portable terminal in specific wireless local area network (LAN) scope send a kind of information, send another kind of information to the portable terminal in specific wireless local area network (LAN) scope not;
2) described WLAN (wireless local area network) mobile client identified server utilizes the described database information that send on the described portable terminal in the arbitrary network environment, the described feature database information comparison that identifies in the WLAN (wireless local area network) scope that covers with described specific wireless local area network (LAN) intelligence routing device filters out at present the just portable terminal user identity in specific wireless local area network (LAN) scope;
3) after portable terminal user identity is determined, WLAN (wireless local area network) mobile client identified server utilizes specific wireless local area network (LAN) channel to send personalized information to the described application program of running of mobile terminal, show certain category information of its care to the user, and advise and guide this part user's behavior;
4) WLAN (wireless local area network) mobile client identified server utilizes wide area wireless network to send personalized information to the described application program of running of mobile terminal, show certain category information of its care to the user in specific wireless local area network (LAN) coverage not, and suggestion and guide this part user's behavior.
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