CN103345476B

CN103345476B - For determining the method and apparatus that assume information corresponding with target pages

Info

Publication number: CN103345476B
Application number: CN201310231479.5A
Authority: CN
Inventors: 李波; 王霏
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2013-06-09
Filing date: 2013-06-09
Publication date: 2017-03-01
Anticipated expiration: 2033-06-09
Also published as: CN103345476A

Abstract

It is an object of the invention to provide a kind of method and apparatus of assuming information corresponding with target pages for determination.Specifically, obtain the accessing page request with regard to target pages；Determine the reference page corresponding to described accessing page request；According to the key word of described target pages, in conjunction with the key word of described reference page, what determination was corresponding with described target pages assumes information.Wherein, compared with prior art, the present invention passes through the key word according to target pages, key word in conjunction with reference page, determine corresponding with described target pages assume information so that this assumes information not only matches with the key word of target pages, but also match with the key word of reference page, thus the information that not only increases assumes efficiency, also improve the efficiency that user obtains information.

Description

For determining the method and apparatus that assume information corresponding with target pages

Technical field

The present invention relates to Internet technical field, more particularly, to a kind of corresponding with target pages assume letter for determining The technology of breath.

Background technology

Currently, the development with Internet technology and internet, applications are to user learning, work and the infiltration lived, people Pass through network acquisition information more and more.But, may also have other information in addition to body matter in webpage, such as webpage Navigation link, advertisement link etc. assume information；In addition, for the efficiency improving information transmission, the information outside the page, such as presenting Information, also can be supplied to access user with this page, for example, assume (Presence) business, with certain communication in 3GPP Mode, gets access to the information presented in real time and presents to targeted customer.But this etc. assumes information often affects the information of user and obtain Take and viewing experience, for example, do not match that so that this assumes the content information of information with the key word of the page because this assumes information Do not meet the demand of user, even if this assumes information matching with the key word of the page, but the content information of this page can not The interest characterizing user completely is intended to, thus not only extending the time that user obtains information, the information that also affects provides efficiency And user obtains the efficiency of information.

Content of the invention

It is an object of the invention to provide a kind of method and apparatus of assuming information corresponding with target pages for determination.

According to an aspect of the invention, it is provided a kind of side of assuming information corresponding with target pages for determination Method, wherein the method comprise the following steps：

A obtains the accessing page request with regard to target pages；

B determines the reference page corresponding to described accessing page request；

C, according to the key word of described target pages, in conjunction with the key word of described reference page, determines and described target pages Corresponding assumes information.

According to another aspect of the present invention, additionally provide and a kind of corresponding with target pages assume information for determining Assume determination equipment, wherein, this assumes determination equipment and includes：

Acquisition request device, for obtaining the accessing page request with regard to target pages；

With reference to determining device, for determining the reference page corresponding to described accessing page request；

Assume determination device, for the key word according to described target pages, in conjunction with the key word of described reference page, really Fixed corresponding with described target pages assume information.

According to a further aspect of the invention, additionally provide a kind of computer equipment, including such as aforementioned another according to the present invention One side for determine corresponding with target pages assume information assume determination equipment.

According to a further aspect of the invention, additionally provide a kind of browser, including such as aforementioned according to the present invention another Aspect for determine corresponding with target pages assume information assume determination equipment.

According to a further aspect of the invention, additionally provide a kind of browser plug-in, including such as aforementioned another according to the present invention One side for determine corresponding with target pages assume information assume determination equipment.

Compared with prior art, the present invention passes through according to the key word of target pages, in conjunction with the key word of reference page, really Fixed corresponding with described target pages assume information so that this assumes information not only matches with the key word of target pages, But also match with the key word of reference page, thus the information that not only increases assumes efficiency, also improve user and obtain letter The efficiency of breath.And, the present invention also can detect whether to meet with reference to the triggering bar assuming information described in the determination of described reference page Part, when meeting described trigger condition, according to the key word of described target pages, in conjunction with the key word of described reference page, really Assume information described in fixed, the information of further increasing assumes efficiency, also improve the efficiency that user obtains information.Additionally, this Bright also can according to the verification key word of described target pages, from one or more of candidates present filter out information with described The corresponding of target pages assumes information, thus the information that further increasing assumes efficiency, improves user and obtains information Efficiency.

Brief description

By reading the detailed description that non-limiting example is made made with reference to the following drawings, other of the present invention Feature, objects and advantages will become more apparent upon：

Fig. 1 illustrates to be shown for determining the equipment that assumes information corresponding with target pages according to one aspect of the invention It is intended to；

Fig. 2 illustrate in accordance with a preferred embodiment of the present invention for determining corresponding with the target pages information that presents Equipment schematic diagram；

Fig. 3 illustrates corresponding with target pages to assume information according to another preferred embodiment of the present invention for determining Equipment schematic diagram；

Fig. 4 illustrates the method that assume information corresponding with target pages for determination according to a further aspect of the present invention Flow chart；

Fig. 5 illustrate in accordance with a preferred embodiment of the present invention for determining corresponding with the target pages information that presents Method flow diagram；

Fig. 6 illustrates corresponding with target pages to assume information according to another preferred embodiment of the present invention for determining Method flow diagram.

In accompanying drawing, same or analogous reference represents same or analogous part.

Specific embodiment

Below in conjunction with the accompanying drawings the present invention is described in further detail.

Fig. 1 illustrates according to one aspect of the invention for determining that corresponding with target pages to assume presenting of information true Locking equipment 1, wherein, assumes determination equipment 1 and includes acquisition request device 11, reference determination device 12 and assume determination device 13. Specifically, acquisition request device 11 obtains the accessing page request with regard to target pages；Determine described page with reference to determination device 12 Reference page corresponding to the access request of face；Assume the key word determining device 13 according to described target pages, in conjunction with described ginseng Examine the key word of the page, what determination was corresponding with described target pages assumes information.Here, present determination equipment 1 include but not It is limited to the network equipment, user equipment or the network equipment and pass through the mutually integrated equipment being constituted of network with user equipment.Here, it is described The network equipment is including but not limited to as network host, single network server, multiple webserver collection or based on cloud computing Set of computers etc. is realized；Or realized by user equipment.Here, cloud is by big based on cloud computing (Cloud Computing) Amount main frame or the webserver are constituted, and wherein, cloud computing is one kind of Distributed Calculation, by a group loosely-coupled computer collection One super virtual computer of composition.Here, described user equipment can be any one can pass through keyboard, Mus with user The modes such as mark, touch pad, touch screen or handwriting equipment carry out the electronic product of man-machine interaction, for example computer, mobile phone, PDA, Palm PC PPC or panel computer etc..Described network includes but is not limited to the Internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN net Network, wireless self-organization network (Ad Hoc network) etc..Those skilled in the art will be understood that the above-mentioned determination equipment 1 that presents is only act Example, other existing or network equipments being likely to occur from now on or user equipment are such as applicable to the present invention, also should be included in this Within invention protection domain, and here is incorporated herein with way of reference.Here, the network equipment and user equipment all include a kind of energy Enough automatically carry out the electronic equipment of numerical computations and information processing according to the instruction being previously set or store, its hardware include but It is not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded set Standby etc..

Specifically, acquisition request device 11 is by answering that the third party device such as web browser, search engine is provided With routine interface (API), obtain the accessing page request with regard to target pages that user is submitted to by user equipment, such as user is led to Cross the hyperlink clicked in accession page and fetch the access request submitting the page corresponding to this hyperlink to as target pages；Or Person, by the communication mode of the agreements such as HTTP, HTTPS, obtains the page with regard to target pages that user is sent by user equipment Face access request.

For example, user user by its PC equipment open page A "【The method of whitening】The method of whitening and speckle dispelling, whole body is beautiful White method, simplest method for whitening _ Pacific Ocean women net prefecture " (http://www.pclady.com.cn/tlist/ 78481.html), hyperlink in this page such as " too impatiently white not nursery work do so 90% can be white " have been then clicked on (http://beauty.pclady.com.cn/97/971059.html, page B), then acquisition request device 11 passes through third party Website http:The application programming interfaces (API) that //www.pclady.com.cn/tlis/t78481.html is provided, just obtain Access this page http submitting to user user:Hyperlink in //www.pclady.com.cn/tlist/78481.html The accessing page request of " too impatiently white not nursery work do so 90% can be white ".

Also such as, user user by its PC equipment open page A ' " campus youth novel _ books publish in instalments _ culture reading frequency Road _ Sina website " (http://vip.book.sina.com.cn/pub/cate.php？Cd=serial＆c=001007＆dpc =1), then clicked in this page " popular button " to sort the book information in this page in popular mode, it is right to then click on Answer the hyperlink in page 3 as " color after 80s is romantic：That year (complete edition) hurriedly " (http:// Vip.book.sina.com.cn/book/index_53338.html, page B '), then acquisition request device 11 passes through third party Website http://vip.book.sina.com.cn/pub/cate.php？Cd=serial＆c=001007＆dpc=1 is carried For application programming interfaces (API), just get hyperlink " the color wave after 80s accessing in this page of user user submission Unrestrained：The accessing page request of that year (complete edition) hurriedly ".

For another example, user user clicks the key word that search engine such as Baidu search engine inputs according to user user Hyperlink in the search results pages that " lancome " returns is as " Lancome big eye doll's mascara completely newly lists, doll U.S. eyelash, greatly Widen one's vision " (http://www.lancome.com.cn/lancome/_zh/_cn/index.aspx), then acquisition request device 11 application programming interfaces being provided by search engine (API) just get the page with regard to target pages of user user submission Face access request.

Those skilled in the art will be understood that above-mentioned acquisition is only act with regard to the mode of the accessing page request of target pages Example, other acquisitions that are existing or being likely to occur from now on are such as applicable to this with regard to the mode of the accessing page request of target pages Invention, within also should being included in the scope of the present invention, and here is incorporated herein with way of reference.

Determine the reference page corresponding to described accessing page request with reference to determination device 12, page access please as will be described The page asking generation is as described reference page.For example, it is assumed that acquisition request device 11 gets user user clicks the page Hyperlink in A ' is as " color after 80s is romantic：The accessing page request of that year (complete edition) hurriedly ", then with reference to determination device 12 The page that this accessing page request can be occurred is that " color after 80s is romantic for the hyperlink page：That year (complete edition) hurriedly " is located Page A ' is as the reference page corresponding to this accessing page request.

Preferably, also can be determined according to the page access session belonging to described accessing page request with reference to determination device 12 Reference page corresponding to described accessing page request.Here, described page access session includes the process of user's browsing pages In from page jump to the access record of another page.For example, it is assumed that user user is during a page access, By clicking on the hyperlink of page A, jump to page B from page A, and acquisition request device 11 gets user user with regard to mesh The accessing page request of the mark page such as page B, then can be according to the page belonging to described accessing page request with reference to determination device 12 Access session, determines that page A is the reference page corresponding to described accessing page request；For another example it is assumed that user user jumps to After page B, jump to page further through the hyperlink " care of Summer care indispensable whole body skin is recklessly ambiguous " clicked in page B " care of Summer care indispensable whole body skin is recklessly ambiguous for face C【Figure】_ skin care whitening _ beauty treatment _ Pacific Ocean women net " (http:// Plastic.pclady.com.cn/97/977108.html), and acquisition request device gets user user with regard to page object The accessing page request of face such as page C, then can be according to the page access belonging to described accessing page request with reference to determination device 12 Session, determines that page A and/or page B is the reference page corresponding to described accessing page request.

Those skilled in the art will be understood that the mode of the reference page corresponding to the described accessing page request of above-mentioned determination It is only for example, other modes of the reference page described in determination corresponding to accessing page request that are existing or being likely to occur from now on As being applicable to the present invention, within also should being included in the scope of the present invention, and here is incorporated herein with way of reference.

Assume the key word determining device 13 according to described target pages, in conjunction with the key word of described reference page, determine Corresponding with described target pages assumes information.Here, the described information that presents includes but is not limited to as to be shown in the page With certain carrier as link, text, picture, combination of video, animation or a combination thereof or one or more of which etc., for The content of user's transmission information；The described information that presents may be from any third party's website, for example, provided by third party's website News information to user to be presented, action message etc..

Specifically, present and determine that device 13 first passes through the content of pages text to described target pages and carries out at participle Reason, to obtain the one or more initial entry information corresponding to described target pages, as by the page to described target pages Content text obtains bag of words information as described initial entry information after carrying out word segmentation processing；Then, further according to described initial word Entry relevant information corresponding to bar, determines the key word of described target pages from one or more of initial entries.? This, the including but not limited to following at least any one of described entry relevant information：1) described entry occurs in described target pages Frequency, i.e. word frequency；2) described entry corresponding TFIDF (word frequency-anti-document frequency, term fequency-inverse Document frequency) value, here, described TFIDF value can be near by high-volume webpage (as N piece webpage) is carried out with statistics As obtain DF value, such as, if word " youth " occurs in 10000 webpages, its DF value is taking word " youth " as a example 10000, and word " youth " occurs in that 3 times in its corresponding text bag of words after participle, then word " youth " is in participle The word frequency in bag of words afterwards is TF value is 3/11, thus, the corresponding TFIDF value of word " youth " is (3/11) * log (N/ 10000).

For example, it is assumed that acquisition request device 11 gets the " after 80s with regard to target pages such as page B ' of user user submission Color romantic：With reference to determination device 12, the accessing page request of that year (complete edition) hurriedly ", determines that this accessing page request institute is right The reference page answered is page A ', then assume the HTML determining that device 13 first passes through such as parsing target pages B ', from target " color after 80s is romantic to extract the corresponding content of pages of target pages B ' such as novel title in page B '：That year is (complete hurriedly Originally) ", " Zhang Nan of stranger can not find good berth because graduating from university and studied abroad Australia the eighties, and there he recognizes for novel brief introduction The square fennel equally studied abroad....《That year hurriedly》Pursue once releasing to receive in each big website, in the short time, clicking rate is just anxious Speed rises violently, and is referred to as " color after 80s is romantic " by online friend.", storywriter's " nine night fennels ", novel classification " campus youth novel " Deng；Then, present and determine that device 13 can obtain this page by carrying out word segmentation processing to the content of pages text of this target pages B ' Face content text obtains bag of words information such as " nine night fennel romance youth campus describing love affairs after 80s " after carrying out word segmentation processing, that is, obtain target One or more initial entry information corresponding to page B '；Then, assume determination device 13 right according to described initial entry institute The entry relevant information answered, determines the key word of described target pages from one or more of initial entries, such as according to word Frequency that bar occurs in target pages, entry corresponding TFIDF value etc., by the frequency occurring in target pages and/or TFIDF value meets the key word as target pages for the entry of predetermined threshold, such as assumes the corresponding initial entry of target pages B ' The frequency that information " after 80s nine night fennels romance youth campus describing love affairs " occurs in target pages B ' is respectively 0.2,0.1,0.3, 0.9th, 0.8,0.5, then present and determine that the entry such as " youth campus describing love affairs " that word frequency can be met certain threshold value such as 0.5 by device 13 is made Key word for target pages B '.

Those skilled in the art will be understood that the mode of the key word of the described target pages of above-mentioned determination is only for example, other The mode of the key word of target pages described in determination that is existing or being likely to occur from now on is such as applicable to the present invention, also should comprise Within the scope of the present invention, and here is incorporated herein with way of reference.

Then, assume the key word determining that device 13 determines described reference page.Here, assuming determination device 13 to determine institute With it, the mode of key word stating reference page determines that the mode of the key word of described target pages is same or similar, rise for simple and clear See, therefore will not be described here, and comprise by reference and this.

Then, assume the key word determining device 13 according to described target pages, in conjunction with the key word of described reference page, What determination was corresponding with described target pages assumes information.Here, present determining that device 13 assumes the method for information described in determining Including but not limited to following at least any one：

1) key word of the key word of target pages and reference page is merged after duplicate removal, the key of duplicate removal will be merged Word with present in information database present information corresponding present key word/presenting content information carry out word compare, semantic Analysis etc., determines information database and corresponding with target pages assumes information from presenting.

For example, connect example, assume determination device 13 and determine that the key word of target pages B ' includes " youth campus speech first Feelings " it is assumed that present determine device 13 determine target pages B ' reference page such as page A ' " literary composition published in instalments by campus youth novel books When change reading channel Sina website " is sorted in popular mode, the key word of page 3 includes " youth romantic love purity campus one-tenth Long ", then assume determination device 13 first by target pages B ' and reference page A ' respective key word merges duplicate removal, obtain Merge the key word after duplicate removal such as " youth campus describing love affairs romantic love purity is grown up after 80s ", then, after this merging duplicate removal Key word carry out word ratio with the corresponding key word/presenting content information that presents of information that presents presenting in information database To, semantic analysis etc., " cause us from assuming the determination information such as novel that presents corresponding with target pages B ' information database The youth passing at last ", " in dream flower fall to knowing how many ", " youth of cyan ", " wound is spent bright-coloured ", " youth on step ", " after 80s That section life " etc..Here, described assume information database and can be located at present in determination equipment 1, may be alternatively located at and assume determination Equipment 1 passes through in the other equipment that network is connected, such as server.

2) first by the key word of target pages with present in information database present information corresponding present key word/ Presenting content information carries out word comparison, semantic analysis etc., and from presenting, determination information database is corresponding with target pages One or more candidates assume information；Then, the key word according to reference page, presents information from this one or more candidate Filter out and corresponding with described target pages assume information.

For example, also connect example, present and determine that device 13 determines that the key word of target pages B ' includes " youth campus describing love affairs ", Then assume determination device 13 and the key word of target pages B ' is assumed pass with assuming presenting in information database information being corresponding Keyword/presenting content information carries out word comparison, semantic analysis etc., and from presenting, determination information database is relative with target pages The one or more candidates answering present information include novel as " causing the youth that we pass at last ", " in dream flower fall to knowing how many ", " wound is spent bright-coloured ", " youth on step ", " teenager around here ", " graduation that day we fail in love together ", " those years, Wo Menyi Act the girl that chases after ", " those go back the young time do not gone " etc.；Then, assume the key determining device 13 according to reference page Word, from this one or more candidate present filter out information corresponding with described target pages assume information, such as assume be in Now determine that device 13 determines corresponding reference page A ' key word include " the romantic love of youth campus describing love affairs pure grow up after 80s ", Then present determine device 13 according to reference page A ' key word, present from described candidate and filter out information and target pages B ' Corresponding present information include as describe the novel " causing the youth that we pass at last " of youth emotion in developmental process after 80s, " in dream, flower falls to knowing how many " etc..

For another example it is assumed that acquisition request device 11 gets with regard to target pages B " too impatient white not nursery work do so 90% can be white " accessing page request, with reference to determining that device 12 determines that the corresponding reference page of this accessing page request is page A “【The method of whitening】The method of whitening and speckle dispelling, the method for whole body whitening, simplest method for whitening Pacific Ocean women net prefecture ", And assume determination device 13 and determine that the key word of target pages B is included as " the high function whitening water of Skin whitening care cosmeticses cleaning is adjusted first Reason moisturizing reason skin spring DHC kamu vigor brilliant white astringent ", determines that the key word of reference page A is included as " skin care item method for whitening Quick whitening ", then present and determine that the key word Skin whitening care cosmeticses cleaning high function whitening water conditioning of target pages B is protected by device 13 Wet reason skin spring DHC kamu vigor brilliant white astringent " assumes the corresponding key word/be in of presenting of information with presenting in information database Existing content information carries out word comparison, semantic analysis etc., determines corresponding with target pages from presenting information database Individual or multiple candidates assume information such as " Avene clear whitening series sensitivity flesh whitening new experience ", " 10 sections of U.S.s of summer whole body whitening The white and moist body breast big PK of effect ", " Estee Lauder 2013 brand-new whitening product series ", " reason skin spring whitening skin and preserving moisture breast ", " Summer care Indispensable whole body skin care is unambiguous " etc.；Then, assume the key word determining device 13 according to reference page, from this Or multiple candidate presents and filters out the present information corresponding with described target pages in information, candidate assumes information as will be described In comprise method for whitening and skin-protection product candidate present information as " Avene clear whitening series sensitivity flesh whitening new experience ", " care of Summer care indispensable whole body skin is unambiguous " assumes information as described.

Here, the present invention passes through the key word with reference to reference page, because reference page provides the more direct phase of target pages The information closed is supplemented it is achieved that the described matching degree assuming information and user's request improves 3% beneficial effect.

Those skilled in the art will be understood that above-mentioned determination corresponding with described target pages only assume the mode of information For citing, the mode of information that what other determinations that are existing or being likely to occur from now on were corresponding with described target pages present such as can It is applied to the present invention, within also should being included in the scope of the present invention, and here is incorporated herein with way of reference.

Each setup time assuming determination equipment 1 is constant work.Specifically, acquisition request device 11 continues Obtain the accessing page request with regard to target pages；Persistently determine corresponding to described accessing page request with reference to determination device 12 Reference page；Assume the key word determining that device 13 continues according to described target pages, in conjunction with the key word of described reference page, What determination was corresponding with described target pages assumes information.Here, those skilled in the art will be understood that " continuing " refers to present Determine and constantly carry out the acquisition of accessing page request, the determination of reference page between each device of equipment 1 respectively and present The determination of information, until assume the acquisition that determination equipment 1 stops accessing page request in a long time.

Preferably, assume determination equipment 1 and also include detection means (not shown).Specifically, detection means detects whether completely Foot is with reference to the trigger condition assuming information described in the determination of described reference page；When meeting described trigger condition, assume determination dress Put 13 according to the key word of described target pages, in conjunction with the key word of described reference page, determine and assume information with described.

Specifically, detection means detects whether to meet with reference to the triggering bar assuming information described in the determination of described reference page Part.Here, the including but not limited to following at least any one of described trigger condition：1) reference corresponding to described accessing page request The page belongs to non-search engine results page；2) reference page corresponding to described accessing page request belongs to non-website homepage；3) The content of pages of the reference page corresponding to described accessing page request and the target pages corresponding to described accessing page request The each corresponding industry of content of pages belong to approximate application, wherein, described application includes but is not limited to the page Corresponding application class information, such as food, environmental protection, cosmetics, flower, automobile, novel etc..For example, it is assumed that acquisition request dress Put 11 and get user user and click the key word that search engine such as Baidu search engine inputs according to user user The corresponding hyperlink of target pages in the search results pages that " lancome " returns as " Lancome big eye doll's mascara brand-new on City, doll U.S. eyelash, eye-opening " (http://www.lancome.com.cn/lancome/_zh/_cn/index.aspx) With reference to determination device 12, accessing page request, determines that this search results pages is the reference page corresponding to this accessing page request, Detection means detection finds that this reference page belongs to search-engine results page, then detection means judges that this accessing page request is discontented with Foot is with reference to the trigger condition assuming information described in the determination of described reference page；For another example it is assumed that acquisition request device 11 gets use Family user submit to regard to target pages such as page B ' " color romance after 80s：The page access of that year (complete edition) hurriedly " please Ask, with reference to determining that the reference page corresponding to device 12 this accessing page request of determination is page A ', detection means detection finds Reference page A ' both belonged to non-search engine results page and fallen within non-website homepage, then detection means judges this accessing page request Meet with reference to the trigger condition assuming information described in the determination of described reference page；Also as it is assumed that acquisition request device 11 gets User user is in browsing pages such as page B " too impatiently white not nursery work do so 90% can be white " (http:// When beauty.pclady.com.cn/97/971059.html), click on the hyperlink " Chinese famous-object flower net " in this page (http://www.mphua.com/page_index.htm), that is, user user have submitted with regard to target pages D " Chinese famous-object The accessing page request of flower net ", and be page B with reference to the reference page that determination device 12 determines this target pages C ', detection Device detection finds that the corresponding application of page B is cosmetics, and the corresponding application of target pages D is flower, both Application difference larger, then to judge that this accessing page request is unsatisfactory for determining with reference to described reference page described for detection means Assume the trigger condition of information.

Those skilled in the art will be understood that above-mentioned trigger condition is only for example, and other are existing or are likely to occur from now on Trigger condition is such as applicable to the present invention, and within also should being included in the scope of the present invention, and here is contained in way of reference This.

Those skilled in the art will be understood that above-mentioned detect whether meet with reference to described reference page determine described in assume letter The mode of trigger condition of breath is only for example, other existing or be likely to occur from now on detect whether to meet and combine described reference The mode of the trigger condition assuming information described in page determination is such as applicable to the present invention, also should be included in the scope of the present invention Within, and here is incorporated herein with way of reference.

When meeting described trigger condition, assume the key word determining device 13 according to described target pages, in conjunction with described The key word of reference page, assumes information described in determination.Here, present determine device 13 determine described in present the mode of information with Aforementioned present determine device 13 determine described in present information mode same or similar, for simplicity's sake, therefore no longer superfluous herein State, and be incorporated herein by way of reference.

Preferably, assume determination device 1 and also include webpage generating device (not shown) and offer device (not shown).Specifically Ground, webpage generating device according to described target pages and corresponding with described target pages assume information, generate and described page The corresponding accession page of face access request；Described accession page is supplied to corresponding user by offer device.

Specifically, webpage generating device determines first and corresponding with described target pages assumes information in described page object Target position information in face；Then, according to described target pages and corresponding with described target pages assume information, in conjunction with Described target position information, generates the accession page corresponding with described accessing page request.Here, webpage generating device determines The including but not limited to following at least any one of the mode of described target position information：

1) the page layout information according to described target pages, determines target position information, such as by the sky in target pages White region on the right side of the page subfield as described target position information, by the region easily causing user to note in target pages such as In the page, the surrounding of search column waits as described target position information.For example, it is assumed that acquisition request device 11 gets user The accessing page request with regard to target pages B " too impatiently white not nursery work do so 90% can be white " that user submits to, then Webpage generating device first passes through such as html tag analytic method or according to VIPS (Vision-based Page Segmentation, the page segmentation of view-based access control model) algorithm, target pages B is parsed, obtains the page of this target pages B Face style information, such as page layout information, wherein, on the right side of the page of target pages B, subfield bottom is white space, then page life One-tenth device can be using subfield lower area on the right side of the page in target pages B as described target position information.

2) page relevant information according to described target pages, and combine the page access record information of described user, really The corresponding target position information in described target pages of information is assumed described in fixed.Assume that acquisition request device 11 gets use The accessing page request with regard to target pages B " too impatiently white not nursery work do so 90% can be white " that family user submits to, Assume that user user often clicks on the page top region content link in target pages B, or, the left side in target pages B Side content area is longer between stopping, then webpage generating device combines the page access record information of user A, will be frequent for user A Positional information in target pages B for the content in access target page B such as page top region exists as the described information that presents Corresponding target position information in target pages B.

Then, webpage generating device according to described target pages and corresponding with described target pages assumes information, knot Close described target position information, generate the accession page corresponding with described accessing page request.Specifically, webpage generating device According to described target pages and corresponding with described target pages assume information, in conjunction with described target position information, to described Target pages are updated processing, as will be assumed, with described, the described target position information that information is embedded in described target pages Place, to generate the accession page corresponding with described accessing page request, wherein, described accession page is believed in described target location Breath corresponding position includes assuming information with described.For example, it is assumed that webpage generating device determination first is corresponding with target pages B Assume information such as " Avene clear whitening series sensitivity flesh whitening new experience ", " care of Summer care indispensable whole body skin does not contain Paste " the target position information in target pages B be the page on the right side of right regions, then webpage generating device by this present information by Predefined procedure is embedded at the described target position information of target pages B, generates the visit corresponding with described accessing page request Ask the page.

Those skilled in the art will be understood that the side of the above-mentioned generation accession page corresponding with described accessing page request Formula is only for example, other generations that are existing or being likely to occur from now on accession page corresponding with described accessing page request Mode is such as applicable to the present invention, and within also should being included in the scope of the present invention, and here is incorporated herein with way of reference.

Then, offer device passes through the dynamic web page technique such as ASP, JSP or PHP, or the communication party of other agreements Formula, the such as communication protocol such as http or https, described accession page is supplied to corresponding user.For example, example, offer device are connected The described accession page that webpage generating device is generated is supplied to browser, after this accession page being rendered for browser It is supplied to described user, browse for user.

In another preferred embodiment, can be by above-mentioned for determining that corresponding with target pages to assume presenting of information true Locking equipment 1, is combined with existing browser, constitutes a kind of new browser, and existing browser includes such as Microsoft The IE browser of company, the netscape browser of Netscape company, the Firefox browser of Mozilla company, Google The Chrome browser of company, the Maxthon browser of company of roaming, the opera browser of Opera company, 360 companies 360 browsers, the sogou browser of Sohu.com Inc., tencent TT browser of Tencent etc..

In another preferred embodiment, can be by above-mentioned for determining that corresponding with target pages to assume presenting of information true Locking equipment 1, is combined with existing browser plug-in, constitutes a kind of new browser plug-in, and existing browser plug-in includes As Flash plug-in unit, RealPlayer plug-in unit, MMS plug-in unit, MIDI staff plug-in unit, ActiveX plug-in unit etc..

Fig. 2 illustrate in accordance with a preferred embodiment of the present invention for determining corresponding with the target pages information that presents Equipment schematic diagram, wherein, assumes determination equipment 1 and includes acquisition request device 11 ', fills with assuming determination with reference to determination device 12 ' Put 13 ', wherein, assume determination device 13 ' and include combining unit 131 ' and determining unit 132 '.Specifically, acquisition request device 11 ' obtain the accessing page request with regard to target pages；Determine corresponding to described accessing page request with reference to determination device 12 ' Reference page；Combining unit 131 ' merges place to the key word of described target pages and the key word of described reference page Reason, to obtain the merging key word corresponding to described target pages；Determining unit 132 ' according to described merging key word, from presenting Determine in information bank with described merge that key word matches one or more assume information, using as with described target pages phase Corresponding assume information.Here, acquisition request device 11 ' with reference to determining that device 12 ' is identical with corresponding intrument shown in Fig. 1 or phase Seemingly, therefore here is omitted, and it is incorporated herein by way of reference.

Specifically, combining unit 131 ' is closed with the key word of described reference page to the key word of described target pages And process, to obtain the merging key word corresponding to described target pages.For example, it is assumed that acquisition request device 11 ' gets pass In target pages such as page B ', " color after 80s is romantic：The accessing page request of that year (complete edition) hurriedly ", with reference to determination device 12 ' determine that the reference page corresponding to this accessing page request is page A ', and combining unit 131 ' determines target pages B's ' Key word includes " youth campus describing love affairs ", determines reference page such as page A ' " the campus youth novel books company of target pages B ' When published articleization reading channel Sina website " is sorted in popular mode, the key word of page 3 includes " youth romantic love purity campus Grow up ", then combining unit 131 ' is by target pages B ' and reference page A ' respective key word merges duplicate removal, merged Key word such as " the pure growth of the romantic love of youth campus describing love affairs is after 80s ".

It is then determined unit 132 ', according to described merging key word, merges key from assuming determination information bank with described What word matched one or more assumes information, to assume information as corresponding with described target pages.For example, connect Example, " the romantic love of youth campus describing love affairs is pure for the described merging key word that determining unit 132 ' determines according to combining unit 131 ' Grow up after 80s ", by this merging key word is assumed the corresponding key word/present of presenting of information with presenting in information database Content information carries out word comparison, semantic analysis etc., determines and corresponding with target pages B ' is in from presenting information database Existing information as novel " causing the youth that we pass at last ", " in dream, flower falls to knowing how many ", " youth of cyan ", " wound is spent bright-coloured ", " youth on step ", " that section life after 80s " etc..

Fig. 3 illustrates corresponding with target pages to assume information according to another preferred embodiment of the present invention for determining Equipment schematic diagram, wherein, assume determination equipment 1 and include acquisition request device 11 ", with reference to determining device 12 " and assume determination Device 13 ", wherein, assumes determination device 13 " include combining unit 131 " and determining unit 132 ", combining unit 131 " include touching Send out select unit 1311 " and triggering combining unit 1312 ".Specifically, acquisition request device 11 ' obtains the page with regard to target pages Face access request；Determine the reference page corresponding to described accessing page request with reference to determination device 12 '；Triggering selection unit 1311 " the degree of association information of the key word according to described target pages and described target pages, from the key of described target pages The triggering key word of described target pages is selected in word；The triggering key word to described target pages for the triggering combining unit 1312 " Merge process with the triggering key word of described reference page, to obtain the merging key word corresponding to described target pages； Determining unit 132 ", according to described merging key word, merges, with described, that key word matches from assuming determination information bank Or multiple assume information, to assume information as corresponding with described target pages.Here, acquisition request device 11 " and ginseng Examine determination device 12 " same or similar with corresponding intrument shown in Fig. 1, therefore here is omitted, and wrap by way of reference It is contained in this, determining unit 132 " same or similar with corresponding intrument shown in Fig. 2, therefore here is omitted, and by quoting Mode is incorporated herein.

Specifically, triggering selection unit 1311 " determines the key word of described target pages first；Then, further according to described The keyword feature vector of the key word of target pages, determines model in conjunction with predetermined degree of association, determines the pass of described target pages Keyword and the degree of association information of described target pages；Then, according to this degree of association information, from the key word of described target pages Select the triggering key word of described target pages, as degree of association information met the key word of predetermined threshold as described page object The triggering key word in face.Here, described keyword feature vector includes but is not limited to following at least any one characteristic component：1) institute State the frequency that key word occurs in described target pages, i.e. word frequency；2) the corresponding TFIDF value of described key word；3) described pass The corresponding resource information of keyword；4) matching degree of described key word and described target pages.Here, described keyword feature vector It is represented by { x₁, x₂, x₃, x₄, wherein, x₁Component equivalent frequency component, x₂Component corresponds to TFIDF value component, x₃Corresponding resource Information component, x₄The corresponding matching degree component with target pages, for example, it is assumed that acquisition request device 11 " get with regard to target " color after 80s is romantic for the page such as page B '：The accessing page request of that year (complete edition) hurriedly ", triggering selection unit 1311 " first First determine that the key word of target pages B ' is included as " B1：Youth, B2：Campus, B3：Describing love affairs, B4：Romance, B5：After 80s, B6：Nine Night fennel ", and with reference to determining device 12 " determines that reference page corresponding to this accessing page request is page A ' it is assumed that predetermined phase Guan Du determines that model function representation is：

Y=f (x₁, x₂, x₃, x₄)=α * x₁+β*x₂+χ*x₃+δ*x₄(1) wherein, α, β, χ, δ are respectively component x₁、x₂、x₃、 x₄Corresponding coefficient, then triggering selection unit 1311 " can according to key word B1, B2, B3, B4, B5, B6 of target pages B ' each Corresponding keyword feature vector, determines model y=f (x based on degree of association₁, x₂, x₃, x₄)=α * x₁+β*x₂+χ*x₃+δ*x₄? To key word B1, B2, B3, B4, B5, B6 respectively with the degree of association information of target pages B ' as represented 100 with numerical value, 90,80, 70、60、50；Then, triggering selection unit 1311 ", according to this degree of association information, selects from the key word of described target pages Degree of association information is such as met the key word such as " B1 of predetermined threshold such as larger than 60 by the triggering key word of described target pages：Blue or green Spring, B2：Campus, B3：Describing love affairs, B4：Romance " is as the triggering key word trigger-term-B ' of target pages B '.Here, institute State predetermined degree of association and determine that model both can be obtained by machine learning, also can pre-set.

Those skilled in the art will be understood that the key word of the described target pages of above-mentioned determination and the phase of described target pages The mode of pass degree information is only for example, other existing or key words of target pages described in determination of being likely to occur from now on and institute The mode stating the degree of association information of target pages is such as applicable to the present invention, within also should being included in the scope of the present invention, and Here is incorporated herein with way of reference.

Those skilled in the art will be understood that the mode of the triggering key word of the described target pages of above-mentioned determination is only for example, The mode of the triggering key word of other existing or target pages described in determination of being likely to occur from now on is such as applicable to the present invention, Also within the scope of the present invention should being included in, and here is incorporated herein with way of reference.

Triggering selection unit 1311 " also determines that the triggering key word of described reference page, here, triggering selection unit 1311 " determine described reference page triggering key word with its determine described target pages trigger key word mode identical or Similar, for simplicity's sake, therefore will not be described here, and comprise by reference and this.

Then, trigger combining unit 1312 " to the triggering key word of described target pages and the triggering of described reference page Key word merges process, to obtain the merging key word corresponding to described target pages.For example, connect example it is assumed that triggering Select unit 1311 " determines reference page A ' corresponding triggering key word trigger-term-A '={ A1：Youth, A2：Romance, A3：Love, A4：Pure " }, then trigger combining unit 1312 " triggering key word and described reference page to described target pages Triggering key word merge process, to obtain the merging key word corresponding to described target pages, such as by target pages B ' Triggering key word trigger-term-B ' and reference page A ' triggering key word trigger-term-A ' merge Weight, obtains target pages B ' corresponding merging key word merge-term-B '={ " the romantic love of youth campus describing love affairs is pure " }.

Preferably, trigger combining unit 1312 " also can be according to the triggering key word of described target pages and described reference page The each self-corresponding weight information of triggering key word in face, determines the described weight information merging corresponding to key word；Wherein, merge Unit 132 ", according to described merging key word and its weight information, merges key word phase from assuming determination information bank with described That joins one or more assumes information, to assume information as corresponding with described target pages.

Specifically, trigger combining unit 1312 " determine the triggering key word of described target pages and described reference page first The each self-corresponding weight information of triggering key word in face, as the triggering key word according to described target pages and described target pages Degree of association information, determine the weight information of the triggering key word of described target pages, closed according to the triggering of described reference page Keyword and the degree of association information of described reference page, determine the weight information of the triggering key word of described reference page；Then, root According to this weight information, determine the described weight information merging corresponding to key word.Here, triggering combining unit 1312 " determine institute State the triggering key word of target pages and the degree of association information of described target pages, and the triggering pass determining described reference page The mode of degree of association information of keyword and described reference page and triggering selection unit 1311 " determines the key of described target pages Word is same or similar with the mode of the degree of association information of described target pages, for simplicity's sake, therefore will not be described here, and to draw Mode comprises and this.

For example, it is assumed that triggering combining unit 1312 " the triggering key word trigger-term- of determination target pages B ' first B '={ " B1：Youth, B2：Campus, B3：Describing love affairs, B4：Romantic " } with the degree of association information of target pages B ' be respectively 100,90, 80th, 70, reference page A ' triggering key word trigger-term-A '={ " A1：Youth, A2：Romance, A3：Love, A4：Pure Very " } with reference page A ' degree of association information be respectively 90,80,70,70, then trigger combining unit 1312 " can be by this degree of association Information as respective weights information, that is, triggers combining unit 1312 " determine the triggering key word trigger- of target pages B ' Term-B '={ " B1：Youth, B2：Campus, B3：Describing love affairs, B4：Romantic " } weight information be respectively 100,90,80,70, reference Triggering key word the trigger-term-A '={ " A1 of page A '：Youth, A2：Romance, A3：Love, A4：Pure " } weight Information is respectively 90,80,70,70；Then, trigger combining unit 1312 " can be by below equation (2) by reference page A ' touch Send out key word trigger-term-A ' with respect to reference page A ' weight information be converted to its power with respect to target pages B ' Weight information, with to reference page A ' the weight information of triggering key word trigger-term-A ' be updated：

Wherein, w '_riFor described reference page triggering key word weight information be updated after weight information, w_ri For the former weight information of the triggering key word of described reference page, w_ciWeight letter for the triggering key word of described target pages Breath, then trigger combining unit 1312 " reference page A is obtained by above-mentioned formula (2) ' and triggering key word trigger-term- A '={ " A1：Youth, A2：Romance, A3：Love, A4：Pure " } update after weight information, respectively 70,62,54,54；Connect , trigger combining unit 1312 " by triggering key word the trigger-term-B '={ " B1 of target pages B '：Youth, B2：School Garden, B3：Describing love affairs, B4：Romantic " } with reference page A ' triggering key word trigger-term-A '={ " A1：Youth, A2：Wave Unrestrained, A3：Love, A4：Pure " } merge duplicate removal, wherein, the weight information peek of the triggering key word of repetition is worth the greater, The described merging key word merge-term-B ' that then triggering combining unit 1312 " obtains={ " the romantic love of youth campus describing love affairs Pure " } corresponding weight information is respectively：100、90、80、70、54、54.

Then, combining unit 132 " according to described merging key word and its weight information, from present determine information bank with Described merge that key word matches one or more assume information, to assume letter as corresponding with described target pages Breath.For example, example, combining unit 132 are connected " according to triggering combining unit 1312 " the described merging key word that determines and its weight Information, meets the merging key word of predetermined threshold such as larger than 80 according to weight information, determines and described conjunction from presenting information bank And key word match one or more assume information, to assume information as corresponding with described target pages, such as close And unit 132 " according to weight information in merging key word merge-term-B '={ " the romantic love of youth campus describing love affairs is pure " } Meet the key word { " youth campus " } more than 80, merge, with described, that key word matches from assuming determination information bank Or multiple assume information, to assume information such as " causing the youth that we pass at last ", " dream as corresponding with target pages B ' In flower fall to knowing how many ", " graduate that day we fail in love together ", " those years, the girl that we chase after together ", " those go back not going The young time " etc..

Preferably, triggering selection unit 1311 " also can be according to the key word of described target pages and described target pages Degree of association information, selects the verification key word of described target pages from the key word of described target pages；Wherein it is determined that unit 132 " candidate's determining unit (not shown) and screening unit (not shown) are included, specifically, candidate's determining unit is according to described conjunction And key word, determine information bank and merge one or more candidates that key word matches and assume information with described from presenting；Sieve Menu unit according to the verification key word of described target pages, from one or more of candidates present filter out information with described What target pages were corresponding assumes information.

Specifically, triggering selection unit 1311 " also can be according to the key word of described target pages and described target pages Degree of association information, selects the verification key word of described target pages from the key word of described target pages.For example, it is assumed that request Acquisition device 11 " gets with regard to target pages such as page B ' " color romance after 80s：The page of that year (complete edition) hurriedly " is visited Ask request, triggering selection unit 1311 " determine that the key word of target pages B ' is included as " B1 first：Youth, B2：Campus, B3： Describing love affairs, B4：Romance, B5：After 80s ", and with reference to determination device 12 " determine that the reference page corresponding to this accessing page request is page Face A ', if triggering selection unit 1311 " according to each self-corresponding key of key word B1, B2, B3, B4, B5, B6 of target pages B ' Word feature vector, determines model y=f (x based on the degree of association shown in above-mentioned formula (1)₁, x₂, x₃, x₄)=α * x₁+β*x₂+χ*x₃ +δ*x₄Obtain key word B1, B2, B3, B4, B5, B6 respectively with the degree of association information of target pages B ' as represented 100 with numerical value, 90th, 80,70,60,50, then triggering selection unit 1311 " according to this degree of association information, select from the key word of described target pages Select the verification key word of described target pages, such as degree of association information is less than the key word such as " B5 of predetermined threshold such as 60：After 80s " Verification key word check-term-B ' as target pages B '；Or, triggering selection unit 1311 " believed according to this degree of association Breath, randomly selects key word in remaining key word in addition to triggering key word in the key word of described target pages and is used as The verification key word of described target pages.

Those skilled in the art will be understood that the above-mentioned key word from described target pages and select described target pages The mode of verification key word is only for example, and selects other existing or key words from described target pages of being likely to occur from now on Select described target pages verification key word mode be such as applicable to the present invention, also should be included in the scope of the present invention with Interior, and here is incorporated herein with way of reference.

Then, trigger combining unit 1312 " to the triggering key word of described target pages and the triggering of described reference page Key word merges process, to obtain the merging key word corresponding to described target pages.For example, connect example it is assumed that triggering Select unit 1311 " determines reference page A ' corresponding triggering key word trigger-term-A '={ " A1：Youth, A2：Wave Unrestrained, A3：Love, A4：Pure " }, then trigger combining unit 1312 " triggering key word and described reference to described target pages The triggering key word of the page merges process, to obtain the merging key word corresponding to described target pages, such as by page object Triggering key word trigger-term-B ' and reference page A of face B ' ' triggering key word trigger-term-A ' closed And duplicate removal, obtain that target pages B ' corresponding merging key word merge-term-B '={ " the romantic love of youth campus describing love affairs is pure Very " }.

Then, candidate's determining unit, according to described merging key word, merges key from assuming determination information bank with described One or more candidates that word matches assume information.For example, connect example, candidate's determining unit is according to triggering combining unit 1312 " the merging key word merge-term-B ' determining={ " the romantic love of youth campus describing love affairs is pure " }, by merging this Key word with present in information database present information corresponding present key word/presenting content information carry out word compare, Semantic analysis etc., from present information database with merge one or more candidates that key word merge-term-B ' matches Assume information such as " causing the youth that we pass at last ", " in dream flower fall to knowing how many ", " graduate that day we fail in love together ", " that A little years, the girl that we chase after together ", " those go back the young time do not gone ", " youth of cyan ", " wound is spent bright-coloured ", " step On youth ", " after 80s that section life " etc..

Then, screening unit, according to the verification key word of described target pages, assumes letter from one or more of candidates Filter out in breath and assume information with described target pages corresponding.For example, example, triggering selection unit 1311 are connected " determine Verification key word the check-term-B '={ " B5 of target pages B '：After 80s " }, then screening unit is according to this verification key word, The one or more of candidates determining from candidate's determining unit assume information " causing the youth that we pass at last ", " spend dream Fall to knowing how many ", " graduation that day we fail in love together ", " those years, the girl that we chase after together ", " those go back the year do not gone Few time ", " youth of cyan ", " wound is spent bright-coloured ", " youth on step ", filter out and target in " that section life after 80s " What page B ' was corresponding assumes information, and such as this candidate assumes the novel that in information, " after 80s " matches as caused us to pass at last Youth ", " in dream, flower falls to knowing how many ", " youth of cyan ", " wound is spent bright-coloured ", " youth on step ", " that section life after 80s Live ".

It is highly preferred that screening unit also can be according to the verification key word of described target pages, and described reference page Verification key word, presents to filter out information from one or more of candidates and assumes letter with described target pages corresponding Breath.Specifically, screening unit determines the verification key word of described reference page first；Then, further according to triggering selection unit The verification key word of the described target pages 1311 " determining, from candidate's determining unit determine one or more of candidates be in Filter out in existing information and corresponding with described target pages assume information.Here, screening unit determines described reference page Verification key word and triggering selection unit 1311 " determines that the mode of the verification key word of described target pages is same or similar, is For the sake of simple and clear, therefore will not be described here, and comprise by reference and this.

For example, it is assumed that acquisition request device 11 " get with regard to target pages B ' " color romance after 80s：That year hurriedly The accessing page request of (complete edition) ", with reference to determine device 12 " determine target pages B ' reference page be page A ' it is assumed that sieve Menu unit is from reference page A ' key word " growing up in youth romantic love purity campus " selection reference page A ' verification Key word check-term-A '={ " campus growth " }, and triggering selection unit 1311 " determines that the verification of target pages B ' is crucial Word check-term-B '={ " B5：After 80s " }, then screening unit is according to the verification key word check-term- of target pages B ' B '={ " B5：After 80s " }, and reference page A ' verification key word check-term-A '={ " campus growth " }, from candidate Determining unit determine one or more of candidates present information " causing the youth that we pass at last ", " in dream flower fall know many Few ", " graduation that day we fail in love together ", " those years, the girl that we chase after together ", " those go back not go young when Light ", " youth of cyan ", " wound is spent bright-coloured ", " youth on step ", filter out and target pages in " after 80s that section life " What B ' was corresponding assumes information such as verification key word the check-term-B '={ " B5 with target pages B '：After 80s " } and reference The novel of the verification key word check-term-A ' of page A '={ " campus growth " } all couplings " causes the green grass or young crops that we pass at last Spring ", " in dream, flower falls to knowing how many ", " youth on step " etc..

Fig. 4 illustrates the method that assume information corresponding with target pages for determination according to a further aspect of the present invention Flow chart.

Specifically, in step sl, assume determination equipment 1 and obtain the accessing page request with regard to target pages；In step In S2, assume determination equipment 1 and determine the reference page corresponding to described accessing page request；In step s3, assume determination to set Standby 1, according to the key word of described target pages, in conjunction with the key word of described reference page, determines corresponding with described target pages Assume information.Here, presenting, determination equipment 1 includes but is not limited to the network equipment, user equipment or the network equipment and user sets For by the mutually integrated equipment being constituted of network.Here, the described network equipment is including but not limited to as network host, single network Server, multiple webserver collection or the set of computers based on cloud computing etc. are realized；Or realized by user equipment.? This, cloud is made up of a large amount of main frames based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is point One kind that cloth calculates, a super virtual computer being made up of a group loosely-coupled computer collection.Here, described user Equipment can be that any one can enter pedestrian with user by modes such as keyboard, mouse, touch pad, touch screen or handwriting equipments The electronic product of machine interaction, such as computer, mobile phone, PDA, palm PC PPC or panel computer etc..Described network include but not It is limited to the Internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN, wireless self-organization network (Ad Hoc network) etc..This area skill Art personnel will be understood that the above-mentioned determination equipment 1 that presents is only for example, other existing or network equipments of being likely to occur from now on or User equipment is such as applicable to the present invention, and within also should being included in the scope of the present invention, and here is contained in way of reference This.Here, the network equipment and user equipment all include a kind of can automatically carrying out numerical value according to the instruction being previously set or store Calculate and information processing electronic equipment, its hardware includes but is not limited to microprocessor, special IC (ASIC), programmable Gate array (FPGA), digital processing unit (DSP), embedded device etc..

Specifically, in step sl, assume determination equipment 1 and pass through the third party device such as web browser, search engine The application programming interfaces (API) being provided, are obtained user and are asked by the page access with regard to target pages that user equipment is submitted to Ask, as user fetches the visit as target pages for the page corresponding to submitting to this hyperlink by clicking on the hyperlink in accession page Ask request；Or, by the communication mode of the agreements such as HTTP, HTTPS, obtain user by user equipment send with regard to target The accessing page request of the page.

For example, user user by its PC equipment open page A "【The method of whitening】The method of whitening and speckle dispelling, whole body is beautiful White method, simplest method for whitening _ Pacific Ocean women net prefecture " (http://www.pclady.com.cn/tlist/ 78481.html), hyperlink in this page such as " too impatiently white not nursery work do so 90% can be white " have been then clicked on (http://beauty.pclady.com.cn/97/971059.html, page B), then in step sl, assume determination equipment 1 By third party website http:The application programming interfaces that //www.pclady.com.cn/tlist/78481.html is provided (API), just get access this page http of user user submission://www.pclady.com.cn/tlist/ The accessing page request of hyperlink in 78481.html " too impatiently white not nursery work do so 90% can be white ".

Also such as, user user by its PC equipment open page A ' " campus youth novel _ books publish in instalments _ culture reading frequency Road _ Sina website " (http://vip.book.sina.com.cn/pub/cate.php？Cd=serial＆c=001007＆dpc =1), then clicked in this page " popular button " to sort the book information in this page in popular mode, it is right to then click on Answer the hyperlink in page 3 as " color after 80s is romantic：That year (complete edition) hurriedly " (http:// Vip.book.sina.com.cn/book/index_53338.html, page B '), then in step sl, assume determination equipment 1 By third party website http://vip.book.sina.com.cn/pub/cate.php？Cd=serial＆c=001007＆ The application programming interfaces (API) that dpc=1 is provided, just get the hyperlink " 80 accessing in this page of user user submission Color afterwards is romantic：The accessing page request of that year (complete edition) hurriedly ".

For another example, user user clicks the key word that search engine such as Baidu search engine inputs according to user user Hyperlink in the search results pages that " lancome " returns is as " Lancome big eye doll's mascara completely newly lists, doll U.S. eyelash, greatly Widen one's vision " (http://www.lancome.com.cn/lancome/_zh/_cn/index.aspx), then in step sl, be in Now determine that the application programming interfaces (API) that provided by search engine of equipment 1 just get that user user submits to regard to mesh The accessing page request of the mark page.

In step s 2, assume determination equipment 1 and determine reference page corresponding to described accessing page request, as will be described The page that accessing page request occurs is as described reference page.For example, it is assumed that in step sl, assume determination equipment 1 and obtain Click the hyperlink such as " color romance after 80s in page A ' to user user：The page access of that year (complete edition) hurriedly " please Ask, then in step s 2, assuming determination equipment 1 can be that the hyperlink page is " after 80s by the page of this accessing page request generation Color is romantic：The page A ' that year (complete edition) hurriedly " is located is as the reference page corresponding to this accessing page request.

Preferably, in step s 2, assuming determination equipment 1 also can be according to the page access belonging to described accessing page request Session, determines the reference page corresponding to described accessing page request.Here, described page access session includes user's browse page From page jump to the access record of another page during face.For example, it is assumed that user user visits in a page During asking, by clicking on the hyperlink of page A, jump to page B from page A, and in step sl, assume determination equipment 1 Get the accessing page request with regard to target pages such as page B for the user user, then in step s 2, assuming determination equipment 1 can Page access session according to belonging to described accessing page request, determines that page A is the ginseng corresponding to described accessing page request Examine the page；For another example it is assumed that after user user jumps to page B, further through the hyperlink clicked in page B, " Summer care is not The care of whole body skin can be lacked recklessly ambiguous " " care of Summer care indispensable whole body skin is recklessly ambiguous to jump to page C【Figure】_ skin care Whitening _ beauty treatment _ Pacific Ocean women net " (http://plastic.pclady.com.cn/97/977108.html), and ask to obtain Take device to get the accessing page request with regard to target pages such as page C for the user user, then in step s 2, assume determination and set According to the page access session belonging to described accessing page request, standby 1 can determine that page A and/or page B is described page access The corresponding reference page of request.

In step s3, assume the key word according to described target pages for the determination equipment 1, in conjunction with the pass of described reference page Keyword, what determination was corresponding with described target pages assumes information.Here, described assume information including but not limited to as to be shown With the combination of certain carrier such as link, text, picture, video, animation or a combination thereof or one or more of which in the page Deng for the content to user's transmission information；The described information that presents may be from any third party's website, for example, stood by third party News information to user to be presented that point provides, action message etc..

Specifically, in step s3, assume determination equipment 1 and first pass through the content of pages text to described target pages Row word segmentation processing, to obtain the one or more initial entry information corresponding to described target pages, as will be to described page object The content of pages text in face obtains bag of words information as described initial entry information after carrying out word segmentation processing；Then, further according to institute State the entry relevant information corresponding to initial entry, determine the pass of described target pages from one or more of initial entries Keyword.Here, the including but not limited to following at least any one of described entry relevant information：1) described entry is in described target pages The frequency of middle appearance, i.e. word frequency；2) described entry corresponding TFIDF (word frequency-anti-document frequency, term frequency- Inverse document frequency) value, here, described TFIDF value can be by entering to high-volume webpage (as N piece webpage) Obtain DF value, such as row statistical approximation, if word " youth " occurs in 10000 webpages taking word " youth " as a example, Its DF value is 10000, and word " youth " occurs in that 3 times in its corresponding text bag of words after participle, then word is " blue or green Word frequency in the bag of words after participle for the spring " is TF value is 3/11, thus, the corresponding TFIDF value of word " youth " is (3/11) * log(N/10000).

For example, it is assumed that in step sl, present determination equipment 1 get user user submission with regard to target pages such as page " color after 80s is romantic for face B '：The accessing page request of that year (complete edition) hurriedly ", in step s 2, assumes determination equipment 1 true Reference page corresponding to this accessing page request fixed is page A ', then in step s3, present determination equipment 1 first pass through all As parsed the HTML of target pages B ', extract the corresponding content of pages of target pages B ' such as novel title from target pages B ' " color after 80s is romantic：" eighties, the Zhang Nan of stranger can not find work because graduating from university for that year (complete edition) hurriedly ", novel brief introduction Make and study abroad Australia, there he has recognized the square fennel equally studied abroad....《That year hurriedly》It is subject in each big website once releasing To pursuing, in the short time, clicking rate just rapidly rises violently, and is referred to as " color after 80s is romantic " by online friend.", storywriter " nine Night fennel ", novel classification " campus youth novel " etc.；Then, in step s3, assuming determination equipment 1 can be by this page object The content of pages text of face B ' carries out word segmentation processing, obtains obtaining bag of words information such as after this content of pages text carries out word segmentation processing " nine night fennel romance youth campus describing love affairs after 80s ", that is, obtain the one or more initial entry information corresponding to target pages B '； Then, in step s3, assume entry relevant information according to corresponding to described initial entry for the determination equipment 1, from one Or in multiple initial entry, determine the key word of described target pages, the frequency that such as occurred in target pages according to entry, word Bar corresponding TFIDF value etc., the frequency occurring in target pages and/or TFIDF value are met the entry of predetermined threshold as The key word of target pages, such as assumes corresponding initial entry information " the nine night fennel romance youth campus speeches after 80s of target pages B ' The frequency that feelings " occur in target pages B ' is respectively 0.2,0.1,0.3,0.9,0.8,0.5, then in step s3, present really Word frequency can be met the key word of the entry such as " youth campus describing love affairs " of certain threshold value such as 0.5 as target pages B ' by locking equipment 1.

Then, in step s3, assume the key word that determination equipment 1 determines described reference page.Here, in step S3 In, assume determination equipment 1 and determine that the mode of key word of described reference page determines the key word of described target pages with it Mode is same or similar, for simplicity's sake, therefore will not be described here, and comprises by reference and this.

Then, in step s3, assume the key word according to described target pages for the determination equipment 1, in conjunction with described reference page The key word in face, what determination was corresponding with described target pages assumes information.Here, in step s3, assume determination equipment 1 true The including but not limited to following at least any one of method of information is assumed described in fixed：

For example, connect example, in step s3, assume determination equipment 1 and determine that the key word of target pages B ' includes " green grass or young crops first Spring campus describing love affairs " it is assumed that in step s3, assumes reference page such as page A ' " campus that determination equipment 1 determines target pages B ' Cultural reading channel Sina website published in instalments by youth novel books " key word of page 3 includes " youth wave when being sorted in popular mode Grow up in unrestrained love purity campus ", then in step s3, assume determination equipment 1 first by target pages B ' and reference page A ' each From key word merge duplicate removal, the key word after obtaining merging duplicate removal is as " the romantic love of youth campus describing love affairs is pure to grow up After 80s ", then, key is assumed with assuming presenting in information database information being corresponding according to the key word after this merging duplicate removal Word/presenting content information carries out word comparison, semantic analysis etc., and from presenting, determination information database is relative with target pages B ' That answers assumes information such as novel " causing the youth that we pass at last ", " in dream, flower falls to knowing how many ", " youth of cyan ", " wound flower Bright-coloured ", " youth on step ", " after 80s that section life " etc..Here, described assume information database and can be located at assume determination In equipment 1, may be alternatively located at and present in the other equipment that determination equipment 1 is connected by network, such as server.

For example, also connect example, in step s3, assume determination equipment 1 and determine that the key word of target pages B ' includes " youth Campus describing love affairs ", then in step s3, present determination equipment 1 by the key word of target pages B ' with present in information database Assume the corresponding key word/presenting content information that presents of information and carry out word comparison, semantic analysis etc., from assuming information database The middle determination one or more candidates corresponding with target pages assume information and include novel as " caused the green grass or young crops that we pass at last Spring ", " in dream flower fall to knowing how many ", " wound is spent bright-coloured ", " youth on step ", " teenager around here ", " graduate that day we together Failure in love ", " those years, the girl that we chase after together ", " those go back the young time do not gone " etc.；Then, in step s3, it is in Now determine that equipment 1, according to the key word of reference page, presents from this one or more candidate and filters out information and described target What the page was corresponding assumes information, such as assumes in step s3, to assume determination equipment 1 and determine corresponding reference page A ' key word Including " the pure growth of the romantic love of youth campus describing love affairs is after 80s ", then in step s3, assume determination equipment 1 according to reference page The key word of A ', presents from described candidate and filters out corresponding with the target pages B ' information that presents information and include as description 80 The novel " causing the youth that we pass at last " of youth emotion, " in dream, flower falls to knowing how many " etc. in developmental process afterwards.

For another example it is assumed that in step sl, assume determination equipment 1 and get with regard to target pages B " too impatiently white not nursing Work do so 90% can be white " accessing page request, in step s 2, assume determination equipment 1 and determine this accessing page request Corresponding reference page be page A "【The method of whitening】The method of whitening and speckle dispelling, the method for whole body whitening, simplest whitening Method _ Pacific Ocean women net prefecture ", and in step s3, assume the key word bag that determination equipment 1 determines target pages B first Include such as " Skin whitening care cosmeticses cleaning high function whitening water conditioning moisturizing reason skin spring DHC kamu vigor brilliant white astringent ", determine reference The key word of page A includes such as " the quick whitening of skin care item method for whitening ", then in step s3, assume determination equipment 1 by target Skin spring DHC kamu vigor brilliant white astringent is managed in the key word Skin whitening care cosmeticses cleaning high function whitening water conditioning moisturizing of page B " with Corresponding key word/presenting content the information that presents of information that presents presenting in information database carries out word comparison, semantic analysis Deng assuming information as " Avene is clear from assuming determination one or more candidates corresponding with target pages information database Whitening series sensitivity flesh whitening new experience ", " 10 sections of whitening profit body breast big PK of effect of summer whole body whitening ", " Estee Lauder 2013 Brand-new whitening product series ", " reason skin spring whitening skin and preserving moisture breast ", " care of Summer care indispensable whole body skin is unambiguous " etc.；So Afterwards, in step s3, assume the key word according to reference page for the determination equipment 1, present information from this one or more candidate Filter out the present information corresponding with described target pages, candidate presents and comprises method for whitening and skin protection in information as will be described The candidate of product assumes information such as " Avene clear whitening series sensitivity flesh whitening new experience ", " Summer care indispensable whole body flesh Skin care is unambiguous " assume information as described.

Each Step Time assuming determination equipment 1 is constant work.Specifically, in step sl, present really Locking equipment 1 persistently obtains the accessing page request with regard to target pages；In step s 2, assume determination equipment 1 and persistently determine institute State the reference page corresponding to accessing page request；In step s3, assume determination equipment 1 to continue according to described target pages Key word, in conjunction with the key word of described reference page, what determination was corresponding with described target pages assumes information.Here, ability Field technique personnel will be understood that " continuing " refers to present and constantly carry out page access respectively between each step of determination equipment 1 Acquisition, the determination of reference page and the determination assuming information of request, until assume determination equipment 1 stop page in a long time The acquisition of face access request.

Preferably, assume determination equipment 1 and also include step S4 (not shown).Specifically, in step s 4, assume determination to set Standby 1 detects whether to meet with reference to the trigger condition assuming information described in the determination of described reference page；When meeting described trigger condition When, in step s3, assume the key word according to described target pages for the determination equipment 1, in conjunction with the key word of described reference page, Determine and assume information with described.

Specifically, in step s 4, assume determination equipment 1 and detect whether that satisfaction with reference to described in the determination of described reference page is in The trigger condition of existing information.Here, the including but not limited to following at least any one of described trigger condition：1) described page access please The reference page asking corresponding belongs to non-search engine results page；2) reference page corresponding to described accessing page request belongs to Non- website homepage；3) content of pages of the reference page corresponding to described accessing page request is right with described accessing page request institute The each corresponding industry of the content of pages of the target pages answered belongs to approximate application, and wherein, described application includes But it is not limited to the application class information corresponding to the page, such as food, environmental protection, cosmetics, flower, automobile, novel etc..For example, false Click search engine such as Baidu search engine if in step sl, assuming determination equipment 1 and getting user user according to user The corresponding hyperlink of target pages such as " the big eye of Lancome in the search results pages that the key word " lancome " of user input returns Doll's mascara completely newly lists, doll U.S. eyelash, eye-opening " (http://www.lancome.com.cn/lancome/_zh/_ Cn/index.aspx accessing page request), in step s 2, assumes determination equipment 1 and determines that this search results pages is this page Reference page corresponding to access request, in step s 4, assumes determination equipment 1 detection and finds that this reference page belongs to search and draws Hold up result page, then detection means judges that this accessing page request is unsatisfactory for assuming information with reference to described in the determination of described reference page Trigger condition；For another example it is assumed that in step sl, present determination equipment 1 get user user submission with regard to target pages such as " color after 80s is romantic for page B '：The accessing page request of that year (complete edition) hurriedly ", in step s 2, assumes determination equipment 1 Determine that the reference page corresponding to this accessing page request is page A ', detection means detection finds reference page A ' both belonged to non- Search-engine results page falls within non-website homepage, then detection means judges that this accessing page request meets with reference to described reference page The trigger condition of information is assumed described in the determination of face；Also as it is assumed that in step sl, assume determination equipment 1 and get user user In browsing pages such as page B " too impatiently white not nursery work do so 90% can be white " (http:// When beauty.pclady.com.cn/97/971059.html), click on the hyperlink " Chinese famous-object flower net " in this page (http://www.mphua.com/page_index.htm), that is, user user have submitted with regard to target pages D " Chinese famous-object The accessing page request of flower net ", and in step s 2, assume determination equipment 1 and determine that the reference page of this target pages C ' is Page B, detection means detection finds that the corresponding application of page B is cosmetics, and the corresponding application of target pages D is Flower, both application difference are larger, then detection means judges that this accessing page request is unsatisfactory for reference to described reference page The trigger condition of information is assumed described in the determination of face.

When meeting described trigger condition, in step s3, assume the key according to described target pages for the determination equipment 1 Word, in conjunction with the key word of described reference page, assumes information described in determination.Here, in step s3, assume determination equipment 1 true Present described in fixed the mode of information with aforementioned in step s3, present determination equipment 1 determine described in present information mode identical Or similar, for simplicity's sake, therefore here is omitted, and it is incorporated herein by way of reference.

Preferably, assume determination device 1 and also include step S5 (not shown) and step S6 (not shown).Specifically, in step In rapid S5, present determination equipment 1 according to described target pages and corresponding with described target pages assume information, generate and institute State the corresponding accession page of accessing page request；In step s 6, present determination equipment 1 described accession page is supplied to right Answer user.

Specifically, in step s 5, assume determination equipment 1 and determine first and corresponding with described target pages assume information Target position information in described target pages；Then, according to described target pages and corresponding with described target pages Assume information, in conjunction with described target position information, generate the accession page corresponding with described accessing page request.Here, In step S5, assume determination equipment 1 and determine the including but not limited to following at least any one of the mode of described target position information：

1) the page layout information according to described target pages, determines target position information, such as by the sky in target pages White region on the right side of the page subfield as described target position information, by the region easily causing user to note in target pages such as In the page, the surrounding of search column waits as described target position information.For example, it is assumed that in step sl, assume determination equipment 1 and obtain Get the page access with regard to target pages B " too impatiently white not nursery work do so 90% can be white " of user user submission Request, then webpage generating device first pass through such as html tag analytic method or according to VIPS (Vision-based Page Segmentation, the page segmentation of view-based access control model) algorithm, target pages B is parsed, obtains this target pages B Style sheet information, such as page layout information, wherein, on the right side of the page of target pages B, subfield bottom is white space, then exist In step S5, assuming determination equipment 1 can believe subfield lower area on the right side of the page in target pages B as described target location Breath.

2) page relevant information according to described target pages, and combine the page access record information of described user, really The corresponding target position information in described target pages of information is assumed described in fixed.Assume in step sl, to assume determination and set Standby 1 page with regard to target pages B " too impatiently white not nursery work do so 90% can be white " getting user user submission Face access request it is assumed that user user often clicks on the page top region content link in target pages B, or, in target Left content area in page B is longer between stopping, then in step s 5, assume the page visit that determination equipment 1 combines user A Ask record information, by positional information such as page top in target pages B for the content in frequent for user A access target page B Region assumes the corresponding target position information in target pages B of information as described.

Then, in step s 5, assume determination equipment 1 according to described target pages and corresponding with described target pages Assume information, in conjunction with described target position information, generate the accession page corresponding with described accessing page request.Specifically, In step s 5, present determination equipment 1 according to described target pages and corresponding with described target pages assume information, in conjunction with Described target pages are updated processing, as being embedded in described target with the described information that presents by described target position information At the described target position information of the page, to generate the accession page corresponding with described accessing page request, wherein, described visit Ask that the page includes assuming information with described in described target position information corresponding position.For example, it is assumed that in step s 5, assume determination The corresponding with target pages B of equipment 1 determination first assumes information such as " the Avene clear whitening series sensitivity new body of flesh whitening Test ", " Summer care indispensable whole body skin care unambiguous " the target position information in target pages B be on the right side of the page right Upper region, then in step s 5, assume determination equipment 1 this presented information and be embedded in a predetermined order described in target pages B At target position information, generate the accession page corresponding with described accessing page request.

Then, in step s 6, assume determination equipment 1 and pass through the dynamic web page technique such as ASP, JSP or PHP, or The communication mode of other agreements, the such as communication protocol such as http or https, described accession page is supplied to corresponding user.For example, Connect example, in step s 6, assume the described accession page that it generates by determination equipment 1 in step s 5 and be supplied to browser, It is supplied to described user after this accession page being rendered for browser, browse for user.

Fig. 5 illustrate in accordance with a preferred embodiment of the present invention for determining corresponding with the target pages information that presents Method flow diagram.

Wherein, the method comprising the steps of S1 ', step S2 ' and step S3 ', wherein, step S3 ' include step S31 ' and step Rapid S32 '.Specifically, in step S1 ' in, assume determination equipment 1 and obtain the accessing page request with regard to target pages；In step In S2 ', assume determination equipment 1 and determine the reference page corresponding to described accessing page request；In step S31 ' in, assume determination Equipment 1 merges process to the key word of described target pages and the key word of described reference page, to obtain described target Merging key word corresponding to the page；In step S32 ' in, assume determination equipment 1 according to described merging key word, from assuming letter Determine in breath storehouse with described merge that key word matches one or more assume information, using as relative with described target pages That answers assumes information.' and step S2 ' step corresponding with shown in Fig. 4 is same or similar here, step S1, therefore no longer superfluous herein State, and be incorporated herein by way of reference.

Specifically, in step S31 ' in, assume determination equipment 1 to the key word of described target pages and described reference page Key word merge process, to obtain the merging key word corresponding to described target pages.For example, it is assumed that in step S1 ' In, assume determination equipment 1 and get with regard to target pages such as page B ' " color romance after 80s：The page of that year (complete edition) hurriedly " Face access request, in step S2 ' in, assume determination equipment 1 and determine that the reference page corresponding to this accessing page request is the page A ', and in step S31 ' in, assuming determination equipment 1 determines that the key word of target pages B ' includes " youth campus describing love affairs ", determines The reference page of target pages B ' such as page A ' " _ cultural reading channel _ Sina website published in instalments by campus youth novel _ books " is with hot topic When mode sorts, the key word of page 3 includes " growing up in youth romantic love purity campus ", then in step S31 ' in, present really Locking equipment 1 is by target pages B ' and reference page A ' respective key word merges duplicate removal, obtains merging key word such as " youth The pure growth of the romantic love of campus describing love affairs is after 80s ".

Then, in step S32 ' in, assume determination equipment 1 according to described merging key word, determine from presenting information bank With described merge that key word matches one or more assume information, to assume letter as corresponding with described target pages Breath.For example, the described merging connecting example, in step S32 and determining in ' in, assume determination equipment 1 according to it in step S31 ' is crucial Word " the romantic love of youth campus describing love affairs pure grow up after 80s ", by by this merging key word with presenting in information database being in The existing corresponding key word/presenting content information that presents of information carries out word comparison, semantic analysis etc., from presenting information database Determine corresponding with target pages B ' present information as novel " causing the youth that we pass at last ", " in dream colored fall know many Less ", " youth of cyan ", " wound is spent bright-coloured ", " youth on step ", " that section life after 80s " etc..

Wherein, the method comprising the steps of S1 ", step S2 " and step S3 ", wherein, step S3 " include step S31 " and step Rapid S32 ", step S31 " include step S311 " and step S312 ".Specifically, in step S1 " in, assume determination equipment 1 and obtain Accessing page request with regard to target pages；In step S2 " in, assume determination equipment 1 and determine that described accessing page request institute is right The reference page answered；In step S311 " in, assume determination equipment 1 according to the key word of described target pages and described page object The degree of association information in face, selects the triggering key word of described target pages from the key word of described target pages；In step In S312 ", assume determination equipment 1 and the triggering key word of described target pages is carried out with the triggering key word of described reference page Merging treatment, to obtain the merging key word corresponding to described target pages；In step S32 " in, assume determination equipment 1 basis Described merging key word, from present determine information bank with described merge that key word matches one or more assume information, To assume information as corresponding with described target pages.Here, step S1 " and step S2 " step phase corresponding with shown in Fig. 4 With or similar, therefore here is omitted, and be incorporated herein by way of reference, step S32 " step corresponding with shown in Fig. 5 Same or similar, therefore here is omitted, and be incorporated herein by way of reference.

Specifically, in step S311 " in, assume the key word that determination equipment 1 determines described target pages first；Then, Further according to the keyword feature vector of the key word of described target pages, determine model in conjunction with predetermined degree of association, determine described mesh The key word of the mark page and the degree of association information of described target pages；Then, according to this degree of association information, from described target pages Key word in select the triggering key word of described target pages, such as degree of association information is met the key word of predetermined threshold as The triggering key word of described target pages.Here, the including but not limited to following at least any one spy of described keyword feature vector Levy component：1) frequency that described key word occurs in described target pages, i.e. word frequency；2) the corresponding TFIDF of described key word Value；3) the corresponding resource information of described key word；4) matching degree of described key word and described target pages.Here, described pass Keyword characteristic vector is represented by { x₁, x₂, x₃, x₄, wherein, x₁Component equivalent frequency component, x₂The corresponding TFIDF value point of component Amount, x₃Corresponding resource information component, x₄The corresponding matching degree component with target pages, for example, it is assumed that in step S1 " in, present really Locking equipment 1 gets with regard to target pages such as page B ' " color romance after 80s：The page access of that year (complete edition) hurriedly " please Ask, in step S311 " in, assume determination equipment 1 and determine that the key word of target pages B ' is included as " B1 first：Youth, B2：School Garden, B3：Describing love affairs, B4：Romance, B5：After 80s, B6：Nine night fennels ", and in step S2 " in, assume determination equipment 1 and determine that this page is visited Ask that the corresponding reference page of request is page A ' it is assumed that predetermined degree of association determines that model function representation is：

Y=f (x₁, x₂, x₃, x₄)=α * x₁+β*x₂+χ*x₃+δ*x₄(3)

Wherein, α, β, χ, δ are respectively component x₁、x₂、x₃、x₄Corresponding coefficient, then in step S311 " in, assume determination and set Standby 1 can be according to each self-corresponding keyword feature vector of key word B1, B2, B3, B4, B5, B6 of target pages B ', based on correlation Degree determines model y=f (x₁, x₂, x₃, x₄)=α * x₁+β*x₂+χ*x₃+δ*x₄Obtain key word B1, B2, B3, B4, B5, B6 respectively Such as represent 100,90,80,70,60,50 with the degree of association information of target pages B ' with numerical value；Then, in step S311 " in, it is in Now determine that equipment 1, according to this degree of association information, selects the triggering of described target pages to close from the key word of described target pages Degree of association information is such as met the key word such as " B1 of predetermined threshold such as larger than 60 by keyword：Youth, B2：Campus, B3：Describing love affairs, B4： Romance " is as the triggering key word trigger-term-B ' of target pages B '.Here, described predetermined degree of association determines model both Can be obtained by machine learning, also can pre-set.

In step S311 " in, assume the triggering key word that determination equipment 1 also determines that described reference page, here, in step In S311 ", assume determination equipment 1 and determine with it, the triggering key word of described reference page determines that the triggering of described target pages is closed The mode of keyword is same or similar, for simplicity's sake, therefore will not be described here, and comprises by reference and this.

Then, in step S312 " in, assume determination equipment 1 to the triggering key word of described target pages and described reference The triggering key word of the page merges process, to obtain the merging key word corresponding to described target pages.For example, connect Example is it is assumed that in step S311 " in, assume determination equipment 1 and determine reference page A ' corresponding triggering key word trigger-term- A '={ A1：Youth, A2：Romance, A3：Love, A4：Pure " }, then in step S312 " in, assume determination equipment 1 to described mesh The triggering key word of the mark page and the triggering key word of described reference page merge process, to obtain described target pages institute Corresponding merging key word, such as by the triggering key word trigger-term-B ' of target pages B ' and reference page A ' triggering Key word trigger-term-A ' merges duplicate removal, obtains target pages B ' corresponding merging key word merge-term-B ' ={ " the romantic love of youth campus describing love affairs is pure " }.

Preferably, in step S312 " in, present determination equipment 1 also can according to the triggering key word of described target pages and The each self-corresponding weight information of triggering key word of described reference page, determines the described weight merging corresponding to key word letter Breath；Wherein, in step S32 " in, assume determination equipment 1 according to described merging key word and its weight information, from assuming information bank Middle determine with described merge that key word matches one or more assume information, using as corresponding with described target pages Assume information.

Specifically, in step S312 " in, present determination equipment 1 determine first the triggering key word of described target pages with The each self-corresponding weight information of triggering key word of described reference page, as the triggering key word according to described target pages and institute State the degree of association information of target pages, determine the weight information of the triggering key word of described target pages, according to described reference page The triggering key word in face and the degree of association information of described reference page, determine the weight letter of the triggering key word of described reference page Breath；Then, according to this weight information, determine the described weight information merging corresponding to key word.Here, in step S312 " in, Assume determination equipment 1 and determine the triggering key word of described target pages and the degree of association information of described target pages, and determine The mode of degree of association information of triggering key word and described reference page of described reference page with step S311 " in, present Determine that equipment 1 determines that the key word of described target pages is same or similar with the mode of the degree of association information of described target pages, For simplicity's sake, thus will not be described here, and comprise by reference and this.

For example, it is assumed that in step S312 " in, assume the triggering key word that determination equipment 1 determines target pages B ' first Trigger-term-B '={ " B1：Youth, B2：Campus, B3：Describing love affairs, B4：Romantic " } degree of association information with target pages B ' Be respectively 100,90,80,70, reference page A ' triggering key word trigger-term-A '={ " A1：Youth, A2：Romance, A3：Love, A4：Pure " } with reference page A ' degree of association information be respectively 90,80,70,70, then in step S312 " in, be in Now determine that equipment 1 can be using this degree of association information as respective weights information, that is, in step S312 " in, assume determination equipment 1 and determine Triggering key word the trigge-rterm-B '={ " B1 of target pages B '：Youth, B2：Campus, B3：Describing love affairs, B4：Romantic " } Weight information be respectively 100,90,80,70, reference page A ' triggering key word trigger-term-A '={ " A1：Youth, A2：Romance, A3：Love, A4：Pure " } weight information be respectively 90,80,70,70；Then, in step S312 " in, present Determine that equipment 1 can be by below equation (4) by reference page A ' triggering key word trigger-term-A ' with respect to reference page The weight information of face A ' is converted to its weight information with respect to target pages B ', with to reference page A ' triggering key word The weight information of trigger-term-A ' is updated：

Wherein, w '_riFor described reference page triggering key word weight information be updated after weight information, w_ri For the former weight information of the triggering key word of described reference page, w_ciWeight letter for the triggering key word of described target pages Breath, then in step S312 " in, assume determination equipment 1 and reference page A obtained by above-mentioned formula (4) ' triggering key word Trigger-term-A '={ " A1：Youth, A2：Romance, A3：Love, A4：Pure " } update after weight information, respectively 70th, 62,54,54；Then, in step S312 " in, assume determination equipment 1 by the triggering key word trigger- of target pages B ' Term-B '={ " B1：Youth, B2：Campus, B3：Describing love affairs, B4：Romantic " } with reference page A ' triggering key word trigger- Term-A '={ " A1：Youth, A2：Romance, A3：Love, A4：Pure " } merge duplicate removal, wherein, the triggering of repetition is crucial The weight information peek of word is worth the greater, then in step S312 " in, assume the described merging key word that determination equipment 1 obtains Merge-term-B '={ " the romantic love of youth campus describing love affairs is pure " } corresponding weight information is respectively：100、90、80、70、 54、54.

Then, in step S32 " in, assume determination equipment 1 according to described merging key word and its weight information, from presenting Determine in information bank with described merge that key word matches one or more assume information, using as with described target pages phase Corresponding assume information.For example, connect example, in step S32 " in, assume determination equipment 1 according to it in step S312 " in determine Described merging key word and its weight information, meet the merging key word of predetermined threshold such as larger than 80 according to weight information, from Present determine in information bank with described merge that key word matches one or more assume information, using as with described page object What face was corresponding assumes information, such as in step S32 " in, present determination equipment 1 according to merge key word merge-term-B '= In { " youth campus describing love affairs romantic love pure " }, weight information meets the key word { " youth campus " } more than 80, from assuming letter Determine in breath storehouse with described merge that key word matches one or more assume information, using as corresponding with target pages B ' Present information as " causing the youth that we pass at last ", " in dream flower fall to knowing how many ", " graduate that day we fail in love together ", " those years, the girl that we chase after together ", " those go back the young time do not gone " etc..

Preferably, in step S311 " in, present determination equipment 1 also can according to the key word of described target pages with described The degree of association information of target pages, selects the verification key word of described target pages from the key word of described target pages；Its In, in step S32 " in, assume determination equipment 1 and include step S321 " (not shown) and step S322 " (not shown), specifically, In step S321 " in, assume determination equipment 1 according to described merging key word, merge pass from assuming determination information bank with described One or more candidates that keyword matches assume information；In step S322 " in, assume determination equipment 1 according to described page object The verification key word in face, presents from one or more of candidates and filters out present corresponding with described target pages information Information.

Specifically, in step S311 " in, present determination equipment 1 also can according to the key word of described target pages with described The degree of association information of target pages, selects the verification key word of described target pages from the key word of described target pages.Example As it is assumed that in step S1 " in, assume determination equipment 1 and get that " color after 80s is romantic with regard to target pages such as page B '：Hurriedly The accessing page request of that year (complete edition) hurriedly ", in step S311 " in, assume the pass that determination equipment 1 determines target pages B ' first Keyword is included as " B1：Youth, B2：Campus, B3：Describing love affairs, B4：Romance, B5：After 80s ", and in step S2 " in, assume determination and set Standby 1 determines that the reference page corresponding to this accessing page request is page A ', if in step S311 " in, assume determination equipment 1 According to each self-corresponding keyword feature vector of key word B1, B2, B3, B4, B5, B6 of target pages B ', based on above-mentioned formula (3) Shown degree of association determines model y=f (x₁, x₂, x₃, x₄)=α * x₁+β*x₂+χ*x₃+δ*x₄Obtain key word B1, B2, B3, B4, B5, B6 such as represent 100,90,80,70,60,50 with numerical value with the degree of association information of target pages B ' respectively, then in step S311 " In, assume determination equipment 1 according to this degree of association information, select the school of described target pages from the key word of described target pages Degree of association information is such as less than the key word such as " B5 of predetermined threshold such as 60 by customs examination keyword：After 80s " as target pages B ' school Customs examination keyword check-term-B '；Or, in step S311 " in, assume determination equipment 1 according to this degree of association information, described Randomly select key word in remaining key word in addition to triggering key word in the key word of target pages and be used as described target The verification key word of the page.

Then, in step S312 " in, assume determination equipment 1 to the triggering key word of described target pages and described reference The triggering key word of the page merges process, to obtain the merging key word corresponding to described target pages.For example, connect Example is it is assumed that in step S311 " in, assume determination equipment 1 and determine reference page A ' corresponding triggering key word trigger-term- A '={ " A1：Youth, A2：Romance, A3：Love, A4：Pure " }, then in step S312 " in, assume determination equipment 1 to described mesh The triggering key word of the mark page and the triggering key word of described reference page merge process, to obtain described target pages institute Corresponding merging key word, such as by the triggering key word trigger-term-B ' of target pages B ' and reference page A ' triggering Key word trigger-term-A ' merges duplicate removal, obtains target pages B ' corresponding merging key word merge-term-B ' ={ " the romantic love of youth campus describing love affairs is pure " }.

Then, in step S321 " in, assume determination equipment 1 according to described merging key word, determine from presenting information bank Merge one or more candidates that key word matches and assume information with described.For example, connect example, in step S321 " in, present Determine equipment 1 according to it in step S312 " in determine merging key word merge-term-B '={ " youth campus describing love affairs is romantic Love is pure " }, by this merging key word is assumed the corresponding key word/be in of presenting of information with presenting in information database Existing content information carries out word comparison, semantic analysis etc., from present information database with merge key word merge-term-B ' The one or more candidates matching assume information such as " causing the youth that we pass at last ", " in dream, flower falls to knowing how many ", " graduation That day we fail in love together ", " those years, the girl that we chase after together ", " those go back the young time do not gone ", " cyan Youth ", " wound is spent bright-coloured ", " youth on step ", " that section life after 80s " etc..

Then, in step S322 " in, assume the verification key word according to described target pages for the determination equipment 1, from described one Individual or multiple candidates present to filter out in information and assume information with described target pages corresponding.For example, connect example, in step In rapid S311 ", assume verification key word check-term-B '={ " B5 that determination equipment 1 determines target pages B '：After 80s " }, Then in step S322 " in, assume determination equipment 1 according to this verification key word, from determine one of candidate's determining unit or Multiple candidates present information " causing the youth that we pass at last ", " in dream flower fall to knowing how many ", " graduating, that day, we lost together Love ", " those years, the girl that we chase after together ", " those go back the young time do not gone ", " youth of cyan ", " wound is spent rotten Unrestrained ", " youth on step ", filter out in " that section life after 80s " corresponding with target pages B ' assume information, such as should Candidate assumes the youth that the novel that in information, " after 80s " matches such as causes us to pass at last ", " in dream flower fall to knowing how many ", " green grass or young crops The youth of color ", " wound is spent bright-coloured ", " youth on step ", " that section life after 80s ".

It is highly preferred that in step S322 " in, present determination equipment 1 also can according to the verification key word of described target pages, And the verification key word of described reference page, present from one or more of candidates and filter out information and described page object The corresponding of face assumes information.Specifically, in step S322 " in, assume determination equipment 1 and determine described reference page first Verification key word；Then, further according in step S311 " in, the verification assuming the described target pages of determination equipment 1 determination is crucial Word, from candidate's determining unit determine one or more of candidates present filter out information corresponding with described target pages Assume information.Here, in step S322 " in, assume determination equipment 1 and determine the verification key word of described reference page and in step In rapid S311 ", assume determination equipment 1 and determine that the mode of the verification key word of described target pages is same or similar, rise for simple and clear See, therefore will not be described here, and comprise by reference and this.

For example, it is assumed that in step S1 " in, assume determination equipment 1 and get with regard to target pages B ' " color wave after 80s Unrestrained：The accessing page request of that year (complete edition) hurriedly ", in step S2 " in, assume the ginseng that determination equipment 1 determines target pages B ' Examining the page is page A ' it is assumed that screening unit is from reference page A ' key word " growing up in youth romantic love purity campus " choosing Reference page A selected ' verification key word check-term-A '={ " campus growth " }, and in step S311 " in, present really Locking equipment 1 determines verification key word the check-term-B '={ " B5 of target pages B '：After 80s " }, then in step S322 " in, Assume verification key word check-term-B '={ " B5 according to target pages B ' for the determination equipment 1：After 80s " }, and reference page The verification key word check-term-A ' of face A '={ " campus growth " }, from step S321 ", assume determination equipment 1 and determine One or more of candidates present information " causing the youth that we pass at last ", " in dream flower fall to knowing how many ", " graduate that day We fail in love together ", " those years, the girl that we chase after together ", " those go back the young time do not gone ", " green grass or young crops of cyan Spring ", " wound is spent bright-coloured ", " youth on step ", filter out in " after 80s that section life " and corresponding with target pages B ' be in Existing information such as verification key word the check-term-B '={ " B5 with target pages B '：After 80s " } and reference page A ' verification The novel " causing the youth that we pass at last " of key word check-term-A '={ " campus growth " } all couplings, " in dream flower fall Know how many ", " youth on step " etc..

It should be noted that the present invention can be carried out in software and/or software with the assembly of hardware, for example, can adopt Realized with special IC (ASIC), general purpose computer or any other similar hardware device.In an embodiment In, the software program of the present invention can realize steps described above or function by computing device.Similarly, the present invention Software program (including related data structure) can be stored in computer readable recording medium storing program for performing, for example, RAM memory, Magnetically or optically driver or floppy disc and similar devices.In addition, some steps of the present invention or function can employ hardware to realize, example As coordinated thus executing the circuit of each step or function as with processor.

In addition, the part of the present invention can be applied to computer program, such as computer program instructions, when its quilt During computer execution, by the operation of this computer, can call or provide the method according to the invention and/or technical scheme. And call the programmed instruction of the method for the present invention, it is possibly stored in fixing or moveable recording medium, and/or pass through Data flow in broadcast or other signal bearing medias and be transmitted, and/or be stored according to described program instruction operation In the working storage of computer equipment.Here, including a device according to one embodiment of present invention, this device includes using In memorizer and the processor for execute program instructions of storage computer program instructions, wherein, when this computer program refers to When order is by this computing device, trigger the method based on aforementioned multiple embodiments according to the present invention for this plant running and/or skill Art scheme.

It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie In the case of the spirit or essential attributes of the present invention, the present invention can be realized in other specific forms.Therefore, no matter From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power Profit requires rather than described above limits, it is intended that all in the implication and scope of the equivalency of claim by falling Change is included in the present invention.Any reference in claim should not be considered as limiting involved claim.This Outward it is clear that " inclusion " one word is not excluded for other units or step, odd number is not excluded for plural number.In device claim, statement is multiple Unit or device can also be realized by software or hardware by a unit or device.The first, the second grade word is used for table Show title, and be not offered as any specific order.

Claims

1. a kind of method of assuming information corresponding with target pages for determination, wherein, the method comprises the following steps：

A obtains the accessing page request with regard to target pages；

C, according to the key word of described target pages, in conjunction with the key word of described reference page, determines relative with described target pages That answers assumes information；

Wherein, described step b includes：

- page access session according to belonging to described accessing page request, determines the reference corresponding to described accessing page request The page.

2. method according to claim 1, wherein, the method also includes：

- detect whether to meet with reference to the trigger condition assuming information described in the determination of described reference page；

Wherein, described step c includes：

- when meeting described trigger condition, according to the key word of described target pages, in conjunction with the key word of described reference page, Information is assumed described in determination.

3. method according to claim 1, wherein, described step c includes：

C1 merges process to the key word of described target pages and the key word of described reference page, to obtain described target Merging key word corresponding to the page；

C2 according to described merging key word, from present determine information bank with described merge that key word matches one or more Assume information, to assume information as corresponding with described target pages.

4. method according to claim 3, wherein, described step c1 includes：

The key word according to described target pages for the c11 and the degree of association information of described target pages, from the pass of described target pages The triggering key word of described target pages is selected in keyword；

C12 merges process to the triggering key word of described target pages with the triggering key word of described reference page, to obtain Obtain the merging key word corresponding to described target pages.

5. method according to claim 4, wherein, described step c11 also includes：

- according to the key word of described target pages and the degree of association information of described target pages, from the key of described target pages The verification key word of described target pages is selected in word；

Wherein, described step c2 includes：

- according to described merging key word, from present determine information bank with described merge that key word matches one or more Candidate assumes information；

C21, according to the verification key word of described target pages, presents from one or more of candidates and filters out information and institute State the corresponding of target pages and assume information.

6. method according to claim 5, wherein, described step c21 includes：

- according to the verification key word of described target pages, and the verification key word of described reference page, from one or many Individual candidate presents to filter out in information and corresponding with described target pages assumes information.

7. method according to claim 4, wherein, described step c12 also includes：

- according to each self-corresponding weight letter of the triggering key word of described target pages and the triggering key word of described reference page Breath, determines the described weight information merging corresponding to key word；

Wherein, described step c2 includes：

- according to described merging key word and its weight information, match with the described key word that merges from assuming determination information bank One or more assume information, to assume information as corresponding with described target pages.

8. method according to claim 1, wherein, the method also includes：

- according to described target pages and corresponding with described target pages assume information, generate and described accessing page request Corresponding accession page；

- described accession page is supplied to corresponding user.

9. a kind of for determine corresponding with target pages assume information assume determination equipment, wherein, this assumes determination and sets Standby inclusion：

Assume determination device, for the key word according to described target pages, in conjunction with the key word of described reference page, determine with What described target pages were corresponding assumes information；

Wherein, described reference determines that device is used for：

10. according to claim 9 assume determination equipment, wherein, this assumes determination equipment and also includes：

Detection means, for detecting whether meet with reference to the trigger condition assuming information described in the determination of described reference page；

Wherein, the described determination device that presents is used for：

11. according to claim 9 assume determination equipment, wherein, described present determination device include：

Combining unit, for process is merged to the key word of described target pages and the key word of described reference page, with Obtain the merging key word corresponding to described target pages；

Determining unit, for according to described merging key word, matching with the described key word that merges from assuming determination information bank One or more assume information, to assume information as corresponding with described target pages.

12. according to claim 11 assume determination equipment, wherein, described combining unit includes：

Triggering selection unit, for the degree of association information of the key word according to described target pages and described target pages, from institute The triggering key word of described target pages is selected in the key word stating target pages；

Triggering combining unit, for described target pages triggering key word carry out with the triggering key word of described reference page Merging treatment, to obtain the merging key word corresponding to described target pages.

13. according to claim 12 assume determination equipment, wherein, described triggering selection unit is additionally operable to：

Wherein, described determining unit includes：

Candidate's determining unit, for according to described merging key word, merging key word phase from assuming determination information bank with described One or more candidates of coupling assume information；

Screening unit, for the verification key word according to described target pages, presents information from one or more of candidates Filter out and assume information with described target pages corresponding.

14. according to claim 13 assume determination equipment, wherein, described screening unit is used for：

15. according to claim 12 assume determination equipment, wherein, described triggering combining unit be additionally operable to：

Wherein, described determining unit is used for：

16. according to claim 9 assume determination equipment, wherein, this assumes determination equipment and also includes：

Webpage generating device, for according to described target pages and corresponding with described target pages assume information, generate with The corresponding accession page of described accessing page request；

Offer device, for being supplied to corresponding user by described accession page.

A kind of 17. computer equipments, including assuming determination equipment as any one of claim 9 to 16.