CN103313109A - Method and system for releasing advertisement - Google Patents
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- CN103313109A CN103313109A CN2012100637947A CN201210063794A CN103313109A CN 103313109 A CN103313109 A CN 103313109A CN 2012100637947 A CN2012100637947 A CN 2012100637947A CN 201210063794 A CN201210063794 A CN 201210063794A CN 103313109 A CN103313109 A CN 103313109A
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Abstract
The invention relates to the advertisement releasing field, and discloses a method and system for releasing an advertisement. The method comprises: obtaining play information of a video program and advertisement related information corresponding to the video program; determining advertisement releasing time corresponding to the video program according to the play information of the video program and the advertisement related information; when the advertisement releasing time arrives, obtaining advertisement contents corresponding to the advertisement publishing time based on the choice of users; and playing the advertisement contents to the users. The method and system for releasing the advertisement enables the releasing of the advertisement to be more targeted and thus the effect of the advertisement releasing is improved.
Description
Technical field
The present invention relates to the advertisement issuing technology field, be specifically related to a kind of advertisement delivery method and system.
Background technology
Television advertising is a kind of modal advertisement form, and it mainly adopts and intercuts the mode issuing advertisement information, particularly, can spectators watch certain program before, during and after break for commercialsy, utilize spectators that program watched the demand releasing advertisements.Simultaneously, hanging angle advertisement and word flow advertisement also is a kind of form of television advertising, hangs the angle advertisement when certain program is play, and a simple advertising pictures is placed on certain corner of video screen; The word flow advertisement generally covers the height of delegation's literal in the bottom of video screen, with the form broadcast advertisement of literal.The feature of television advertising is timeliness (intercutting) and mandatory, so advertisement may will cause being discontented with of spectators too much.So some breaks for commercialsy and to use advertisement relevant with TV programme at present as far as possible, such as the sponsor of this program etc., with reduction spectators' dislike degree.
Along with the development of the Internet, Internet video (comprising live and program request) becomes another selection that spectators watch video content, but advertising still or similarly adopts the mode of intercutting, hanging angle, word flow.And, owing to watching video not to be displayed in full screen at computer screen, therefore advertisement and background advertisement outside range of video have appearred.
Product placement has appearred in the development along with movies/television programs and social networks, pushes product by the character in the movies/television programs to spectators, and this is more novel advertising, and is also more effective on spectators' impact.
No matter above-mentioned which kind of advertising all be based on video production or video broadcast side to the direct control of advertisement, and spectators may be from all trades and professions, interested ad content also is not quite similar.Therefore, these advertisings generally lack specific aim, and effect is relatively poor.
Summary of the invention
The embodiment of the invention provides a kind of advertisement delivery method and system for the problem that above-mentioned prior art exists, so that ad distribution has more specific aim, improves advertisement distribution effect.
For this reason, the embodiment of the invention provides following technical scheme:
A kind of advertisement delivery method comprises:
Obtain the broadcast information of video frequency program and the ad related information corresponding with described video frequency program;
According to broadcast information and the described ad related information of described video frequency program, determine the ad distribution time corresponding with described video frequency program;
After the described ad distribution time arrives, obtain the ad content corresponding with described issuing time according to user's selection;
Play described ad content to described user.
Preferably, the broadcast information of described video frequency program, with from ad related information corresponding to described video frequency program from different operators.
Preferably, describedly play described ad content to described user and comprise:
Playing described ad content with the different spaces of playing described video frequency program to described user;
Described different spaces represents different display devices, perhaps the different transmission channels of same display.
Preferably, described selection according to the user is obtained the ad content corresponding with described issuing time and is comprised:
Check whether the user has started advertisement;
If so, then obtain the ad content corresponding with described issuing time.
Preferably, described ad related information comprises: the advertisement classification; Described selection according to the user is obtained the ad content corresponding with described issuing time and is also comprised:
Before obtaining the ad content corresponding with described issuing time, check whether identical with the advertisement classification of user's setting with the classification of advertisement corresponding to described issuing time;
If so, then carry out the step of obtaining the ad content corresponding with described issuing time.
A kind of advertisement distributing system comprises:
The first acquiring unit is for the broadcast information of obtaining video frequency program;
Second acquisition unit is used for obtaining the ad related information corresponding with described video frequency program;
The issuing time determining unit is used for broadcast information and described ad related information according to described video frequency program, determines the ad distribution time corresponding with described video frequency program;
The 3rd acquiring unit is used for obtaining the ad content corresponding with described issuing time according to user's selection after the described ad distribution time arrives;
Broadcast unit is used for playing described ad content to described user.
Preferably, described broadcast unit, concrete being used for play described ad content with the different spaces of playing described video frequency program to described user; Described different spaces represents different display devices, perhaps the different transmission channels of same display.
Preferably, described display device is: mobile phone, computer or TV.
Preferably, described the 3rd acquiring unit comprises:
First checks subelement, is used for checking whether the user has started advertisement;
Obtain subelement, be used for described first check that subelement is checked through the user and has started advertisement after, obtain the ad content corresponding with described issuing time.
Preferably, described ad related information comprises: the advertisement classification; Described the 3rd acquiring unit also comprises:
Whether second checks subelement, is used for obtaining before subelement obtains the ad content corresponding with described issuing time described, check identical with the advertisement classification of user's setting with the classification of advertisement corresponding to described issuing time; If so, then notify the described subelement that obtains to carry out the operation of obtaining the ad content corresponding with described issuing time.
The advertisement delivery method that the embodiment of the invention provides and system, by obtain the broadcast information of video frequency program and the ad related information corresponding with affiliated video frequency program from identical or different operator, be mapped by artificial or automatic mode, when the ad distribution time arrives, select to obtain the ad content of playing to the user according to user's active, and play to the user, thereby can make the user obtain uninterruptedly, of one's own accord own interested advertising message, make the issue of advertisement have more specific aim, improved advertisement distribution effect.
Description of drawings
In order to be illustrated more clearly in the embodiment of the present application or technical scheme of the prior art, the below will do to introduce simply to the accompanying drawing of required use among the embodiment, apparently, the accompanying drawing that the following describes only is some embodiment that put down in writing among the present invention, for those of ordinary skills, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the flow chart of embodiment of the invention advertisement delivery method;
Fig. 2 is a kind of theory diagram of embodiment of the invention advertisement distributing system.
Embodiment
In order to make those skilled in the art person understand better the scheme of the embodiment of the invention, below in conjunction with drawings and embodiments the embodiment of the invention is described in further detail.
The advertisement delivery method that the embodiment of the invention provides and system, lack specific aim, can't be determined whether accepting by user oneself problems such as respective advertisement information, advertisement severe jamming rating for ad distribution in the prior art, obtain the electronic program list of video frequency program and the ad related information corresponding with described video frequency program, and according to the reproduction time of described video frequency program and described ad related information and user's selection, determine the ad distribution time corresponding with described video frequency program; After the ad distribution time arrives, play the ad content corresponding with video frequency program to the user who has started advertisement.The advertising message that thereby different advertisement operators can be provided is echoed mutually with the video frequency program that needs to play, and, only have the user who has started advertisement just can obtain corresponding advertisement, thereby make the issue of advertisement have more specific aim, improved advertisement distribution effect.In addition, use by the advertisement that different advertisement operators provide, both can satisfy different advertisement owners' want advertisement, can satisfy the individual demand that different user is paid close attention to different objects again.
As shown in Figure 1, be the flow chart of embodiment of the invention advertisement delivery method, may further comprise the steps:
In embodiments of the present invention, described video frequency program can be the TV programme of broadcast nature, also can be the video frequency request program of program request character.
For TV programme, usually have corresponding with it electronic program list, wherein, comprising: therefore the information such as channel, TV programme ID, reproduction time, can obtain the broadcast information of each video frequency program in advance according to described electronic program list.
For video frequency request program, can know according to user's program request behavior whether certain video frequency program begins the information such as broadcast in real time.
Described ad related information can comprise: the ad content corresponding with each video frequency program and the index of relevant information, the ad distribution time of corresponding video frequency program, need to prove, this time can be a relative time, such as, 10 minutes, after being illustrated in this video program play and beginning to play 10 minutes, begin to play corresponding ad content.
Certainly, the ad distribution time of corresponding video frequency program also can be an absolute time in the described ad related information, such as 2012-2-19:00:00, is illustrated in 2012-2-19:00:00 and plays certain advertisement.
And, for different advertisements, different published methods can be set, this embodiment of the invention is not done restriction.
Such as, described ad related information can be the tables of data form, and is as shown in table 1 below:
Table 1:
| Time | Advertisement ID | The ad content address | Ad classification | Program ID |
| 2012-2-1，9:00 | 1 | |||
| 10 minutes | 2 | |||
| ... | ... | ... | ... | ... |
| 2012-2-1，20:30 | n |
Certainly, described ad related information also can adopt other form, and the information that wherein comprises also can according to the issue needs determine, this embodiment of the invention is not done restriction.
In addition, described ad content can be to determine for the video program content that needs to play in playing the period at it, such as, can be with described video frequency program in the advertisement of echoing mutually of the object video (such as automobile, clothes) that occurs, the concrete form of described ad content can be video, audio frequency, picture, text message etc.Like this, when the user when watching video frequency program, if this user selection advertisement, the corresponding ad content that then can watch simultaneously him to select.
Need to prove, the broadcast information of above-mentioned video frequency program and ad related information can be the information that different operators provides.Such as, obtain the broadcast information of described video frequency program from the server of media operator, obtain described ad related information from the server of advertisement operators.
Can play described ad content to described user with the different spaces of playing described video frequency program particularly, described different spaces can be different display device, shows on TV such as video frequency program, and ad content shows at mobile phone; Described different spaces also can be the different transmission channels of same display, such as, the video frequency program by different channels transmission and ad content be superimposed upon on the same display device play.
In actual applications, described video frequency program may have a plurality of television channels and play, therefore, the above-mentioned described ad related information relevant with video frequency program need to correspond to concrete channel, and, advertisement playing device need to be known the channel information that present user watches, if advertisement playing device and video playback apparatus are independently, for example advertisement playing device is mobile phone, computer or cover type set-top box, and then this channel information needs the user with craft or other approach notice advertisement playing device; If advertisement playing device is dual-mode set-top box, its IP network module can obtain the information which channel TV is at present, therefore just can automatic correspondence need not manual intervention.
Need to prove, in actual applications, the advertisement that can adopt various ways to make the user obtain wanting according to user's request, determine such as being used for by advertisement whether the user has selected advertisement, namely after the ad distribution time arrived, whether the inspection user had started advertisement and has conformed to user's selection; If so, then obtain the ad content corresponding with described issuing time.Particularly, can use at advertisement playing device (such as mobile phone) operation advertisement, judge the arrival of ad distribution time and initiatively obtain advertising message from server by this application; Also can open at advertisement playing device the Push Service of advertisement, by server judge the arrival of ad distribution time and with transmitting advertisement information to advertisement playing device.Use hereinafter " advertisement " to comprise the application of above-mentioned various ways before this paper.
Certainly, can also adopt alternate manner to determine whether the user has selected to obtain the ad content corresponding with described issuing time, such as, by modes such as menu or command keys, this embodiment of the invention is not done restriction.
This shows, the advertisement delivery method that the embodiment of the invention provides, the advertisement that needs are issued is associated in time with the video frequency program of broadcast, thereby ad content and the play content of video frequency program are echoed mutually.And after the issuing time of described advertisement arrives, obtain the ad content corresponding with described issuing time according to user's selection, only the user who has selected advertisement is play corresponding ad content, thereby makes the issue of advertisement have more specific aim, Effective Raise advertisement distribution effect.
In embodiments of the present invention, described video frequency program can adopt different media to play with described ad content, such as, play described video frequency program on TV, play described ad content at mobile phone or computer.In this case, (this generally also uses unlatching by advertisement in the propelling movement license of mobile phone or computer installation advertisement application noted earlier or unlatching advertisement to need the user, application itself can temporarily be withdrawed from after just opening, when pushed information arrives, equipment is restarted this advertisement pushing and is used), described advertisement can be connected to the ad distribution server automatically by network after opening.Certainly, this ad distribution server can be the equipment under media operator or the advertisement operators, that is to say, in actual applications, the determining of ad distribution information, the issue of ad content and the broadcast of video frequency program can be the behaviors of same service provider, also can be the behaviors of different service providers.
In addition, utilize the method for the embodiment of the invention, can satisfy better the individual demand that different user is watched different advertisements.Such as:
(1) two user is watching same video frequency program, but what install on their mobile phone is using based on the advertisement of the inventive method of providing of two different advertisement operators.Because the ad content that different advertisement operators provide can be different, although therefore can make two users watch same video frequency program, the ad content of seeing can be different.
(2) although two users install is that identical advertisement is used, but two interested ad contents of user are different, then can be according to the advertisement classification information in the described ad related information, such as car, clothes, digital product, toy etc., the user can select own interested classification at cell-phone customer terminal, can only accept in the cell-phone customer terminal setting advertisement of digital product class such as user's first, and user's second can only be accepted in the cell-phone customer terminal setting advertisement of dress-goods class.Like this, after each ad distribution time arrives, need not only to check whether the user has started advertisement, to check that also whether that the advertisement classification of acceptance is set is identical or be complementary with the user with the classification of advertisement corresponding to described issuing time, only have identical or just obtain the ad content corresponding with issuing time when being complementary, that is to say to only have and satisfy the commercial paper special talent that the user arranges acceptance and play to the user.Although therefore also can make two users watch same video frequency program, the ad content of seeing can be different.This situation can have multiple implementation again in concrete the application.Such as: the advertisement of a kind only is set at one time, and according to selection is set whether plays of user, like this, different user can when watching same video frequency program, can obtain own interested advertisement; Perhaps, different classes of ad content is set at one time, selects to play according to arranging of user, like this, different user can also can obtain different advertisements at the same time point of watching same video frequency program.
Certainly, in actual applications, embodiment of the invention advertisement delivery method is not limited in above-mentioned implementation, various deformation can also be arranged, although make two users watch same video frequency program, the ad content of seeing can be different, has satisfied better the individual demand of different user.
In embodiments of the present invention; described video frequency program and described ad content also can adopt same medium to play; such as; described video frequency program is passed through different transmissions with described ad content, will be superimposed upon same TV screen display by described video frequency program and the ad content of different channels transmission by cover type network machine top box or dual-mode set-top box.In this case, advertisement noted earlier need to be installed in described set-top box to be used, this advertisement is used can be activated, close and configure, such as corresponding button is set at remote controller, the user can press switch to open or closes described advertisement and use by this.
Described cover type network machine top box, it is a set-top box with video input, network interface and video output, generally video input is connected the video output of conventional television set-top box, video output then connects display device such as television set, and described like this cover type network machine top box just can be added to the image (comprising literal) by the network data generation and give together television set on the traditional tv image and show.
Described dual-mode set-top box refers to based on the hardware configuration basis that has digital TV set-top box now; increase the relevant module of network; by the mode in the integrated network of relation interface of same set-top box and processing unit; in same set-top box, finish the information processing to digital television signal and IP content, utilize same remote controller to realize the fusion of different business on identical platform.Dual-mode set-top box can be interpreted as simply that a conventional set-top box and above-mentioned cover type network machine top box are contained in the box, and makes and signal transmission is arranged between the two, can unify to control.Can't directly obtain TV such as the cover type set-top box and be in which channel, the network portion of dual-mode set-top box then can obtain the information which channel TV is in.
Need to prove, in the situation that adopt same medium displaying video programs and ad content, adopt and the similar fashion of introducing previously, although equally also can make two users watch same video frequency program, but the ad content of seeing can be different, has satisfied better the individual demand of different user.
As seen, the advertisement delivery method that the embodiment of the invention provides, be different from the traditional tv ad distribution mode that video frequency program broadcasts in the different time from direct correlation, video frequency program and the advertisement of advertisement in the prior art, the issue of advertisement is controlled by program broadcast side, forces spectators to accept, but the issue of advertisement only is associated at reproduction time with the broadcast of video frequency program, and play separate on the space, can broadcast simultaneously, and control whether receive corresponding ad content by the user, strengthened the flexibility of ad distribution.And, no matter be to adopt same medium to show described video frequency program and ad content, still adopt different media to show described video frequency program and ad content, can not affect the user and watch video frequency program.
Need to prove, the advertisement delivery method of the embodiment of the invention can be applied to the scene that the various video program is play, such as, except the scene of above-mentioned video program play, can also be applied to the scenes such as drive-in cinema.
In addition, the advertisement delivery method of the embodiment of the invention except the playing environment of the video frequency program that can be applied to live character, also can be used for the playing environment of video request program.When certain video frequency program of user's program request, advertisement playing device obtains the information which video frequency program (being video frequency program ID) begins to play automatically or manually, and reach accordingly the ad related information corresponding with this video frequency program and determine the ad distribution time corresponding with described video frequency program, when the advertisement play time arrived, advertisement playing device began to play corresponding advertisement.
Utilize the advertisement delivery method of the embodiment of the invention, the user is checked and search for the advertisement of having play, even can check the advertisement of not yet playing.Certainly, can also continue expansion based on the present invention, such as on the advertisement display device, directly adding more details and increase ordering function for shown ad content, make the user see the thing that oneself is liked in the program, can see its ad content and relevant details, and order immediately at once.
Correspondingly, the embodiment of the invention also provides a kind of advertisement distributing system, as shown in Figure 2, is a kind of theory diagram of this system.
In this embodiment, described system comprises: the first acquiring unit 201, second acquisition unit 202, ad distribution time determining unit 203, the three acquiring units 204 and broadcast unit 205.Wherein:
The first acquiring unit 201 is for the broadcast information of obtaining video frequency program.
In embodiments of the present invention, described video frequency program can be the TV programme of broadcast nature, also can be the video frequency request program of program request character.
Described ad related information can comprise: the ad content corresponding with each video frequency program and the index of relevant information, the ad distribution time of corresponding video frequency program etc.
Need to prove, the broadcast information of above-mentioned video frequency program and ad related information can be the information that different operators provides.Such as, obtain the broadcast information of described video frequency program from the server of media operator, obtain described ad related information from the server of advertisement operators.
Ad distribution time determining unit 203 is used for broadcast information and described ad related information according to described video frequency program, determines the ad distribution time corresponding with described video frequency program.
The 3rd acquiring unit 204 is used for obtaining the ad content corresponding with described issuing time according to user's selection after the described ad distribution time arrives.
Particularly, described broadcast unit 205 can play described ad content to described user with the different spaces of playing described video frequency program; Described different spaces can be different display device, perhaps the different transmission channels of same display.Wherein, described display device is: mobile phone, computer or TV.
As seen, the advertisement distributing system that the embodiment of the invention provides, the advertisement that needs are issued is associated in time with the video frequency program of broadcast, thereby ad content and the play content of video frequency program are echoed mutually.And after the issuing time of described advertisement arrives, check whether the user has selected advertisement, only the user who has selected advertisement is play his selected corresponding ad content, thereby makes the issue of advertisement have more specific aim, Effective Raise advertisement distribution effect.
In actual applications, described the 3rd acquiring unit 204 can have multiple implementation.Such as, a kind of concrete structure of described the 3rd acquiring unit 204 comprises: first checks subelement and obtains subelement (not shown), wherein, described first checks that subelement is used for checking whether the user has started advertisement; Described obtain subelement be used for described first check that subelement is checked through the user and has started advertisement after, obtain the ad content corresponding with described issuing time.For another example, comprise in the described ad related information: the advertisement classification, correspondingly, the another kind of concrete structure of described the 3rd acquiring unit 204 comprises that not only above-mentioned first checks subelement and obtain subelement, but also comprise: second checks subelement (not shown), be used for obtaining before subelement obtains the ad content corresponding with described issuing time described, check whether identical with the advertisement classification of user's setting with the classification of advertisement corresponding to described issuing time; If so, then notify the described subelement that obtains to carry out the operation of obtaining the ad content corresponding with described issuing time.
In embodiments of the present invention, described video frequency program can adopt different media to play with described ad content.Such as, in a kind of concrete application of embodiment of the invention advertisement distributing system, can be mobile phone or computer etc. for the broadcast unit of playing described ad content, and play described video frequency program by TV.That is to say, the medium of playing described ad content and described video frequency program can be different physical entity.
In this case, need the user at mobile phone or computer advertisement application noted earlier to be installed, described advertisement can be connected to the ad distribution server automatically by network after using and opening.Certainly, this ad distribution server can be the equipment under media operator or the advertisement operators, that is to say, in actual applications, the determining of ad distribution information, the issue of ad content and the broadcast of video frequency program can be the behaviors of same operator, also can be the behaviors of different operators.And, can satisfy the individual demand that different user is watched different advertisements.Such as, two users are watching same video frequency program, but what install on their mobile phone is that the advertisement based on the inventive method that two different advertisement operators provide is used, although what perhaps install is that identical advertisement is used, but two interested ad contents of user are different, although then these two users watch same video frequency program, the ad content of seeing also can be different, thereby has satisfied better the individual demand of different user.
In embodiments of the present invention, described video frequency program and described ad content also can adopt same medium to play.Such as, in another kind of concrete application of embodiment of the invention advertisement distributing system, described broadcast unit 205 can be TV, not only plays described ad content to described user, also plays simultaneously described video frequency program.In this case, described system also comprises: cover type network machine top box or dual-mode set-top box.Described set-top box is used for the described video frequency program by the different channels transmission and described ad content be superimposed upon on the described broadcast unit to be play.
In this case, advertisement noted earlier need to be installed in described set-top box use, at remote controller corresponding button or System menu are set simultaneously, the user can open, close and configure described advertisement by button or menu and use.
Need to prove, no matter be to adopt same medium displaying video programs and the ad content corresponding with described video frequency program, still adopt different medium displaying video programs and the ad content corresponding with described video frequency program, can both satisfy well the individual demand that different user is watched different advertisements.Such as, increase the advertisement classification information in described ad related information.And, allow the user that the advertisement classification of acceptance is set, like this, inspection unit 203 is after the described ad distribution time arrives, when being checked through the user and having started advertisement, not to send notice to second acquisition unit 204 immediately, but continue to check whether identical with the advertisement classification of user's setting with advertisement classification corresponding to described issuing time; If identical, send notice to second acquisition unit 204 again; If different, continue then to wait for that next issuing time arrives.Certainly, the advertisement distributing system that the embodiment of the invention provides according to the difference of applied environment, can also have other distortion, illustrates no longer one by one at this.
As seen, the advertisement distributing system that the embodiment of the invention provides, be different from the traditional tv ad distribution mode that the issue of direct correlation, the advertisement of video frequency program and advertisement in the prior art is controlled by program broadcast side, forces spectators to accept, but the issue of advertisement only is associated at reproduction time with the broadcast of video frequency program, and it is separate on the broadcast space, and control whether play corresponding ad content by the user, strengthened the flexibility of ad distribution.And, no matter be to adopt same medium to show described video frequency program and ad content, still adopt different media to show described video frequency program and ad content, can not affect the user and watch video frequency program.
Need to prove, the advertisement distributing system of the embodiment of the invention can be applied to the scene that the various video program is play, such as, the scenes such as the TV programme of live character, video on demand, drive-in cinema, video request program.
Each embodiment in this specification all adopts the mode of going forward one by one to describe, and identical similar part is mutually referring to getting final product between each embodiment, and each embodiment stresses is difference with other embodiment.Especially, for system embodiment, because its basic simlarity is in embodiment of the method, so describe fairly simplely, relevant part gets final product referring to the part explanation of embodiment of the method.System embodiment described above only is schematic, wherein said unit as the separating component explanation can or can not be physically to separate also, the parts that show as the unit can be or can not be physical locations also, namely can be positioned at a place, perhaps also can be distributed on a plurality of network element.Can select according to the actual needs wherein some or all of module to realize the purpose of the present embodiment scheme.Those of ordinary skills namely can understand and implement in the situation that do not pay creative work.
Above the embodiment of the invention is described in detail, has used embodiment herein the present invention is set forth, the explanation of above embodiment just is used for helping to understand method and apparatus of the present invention; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, all will change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (10)
1. an advertisement delivery method is characterized in that, comprising:
Obtain the broadcast information of video frequency program and the ad related information corresponding with described video frequency program;
According to broadcast information and the described ad related information of described video frequency program, determine the ad distribution time corresponding with described video frequency program;
After the described ad distribution time arrives, obtain the ad content corresponding with described issuing time according to user's selection;
Play described ad content to described user.
2. method according to claim 1 is characterized in that, the broadcast information of described video frequency program, with from ad related information corresponding to described video frequency program from different operators.
3. method according to claim 1 is characterized in that, describedly plays described ad content to described user and comprises:
Playing described ad content with the different spaces of playing described video frequency program to described user;
Described different spaces represents different display devices, perhaps the different transmission channels of same display.
4. method according to claim 1 is characterized in that, described selection according to the user is obtained the ad content corresponding with described issuing time and comprised:
Check whether the user has started advertisement;
If so, then obtain the ad content corresponding with described issuing time.
5. method according to claim 4 is characterized in that, described ad related information comprises: the advertisement classification; Described selection according to the user is obtained the ad content corresponding with described issuing time and is also comprised:
Before obtaining the ad content corresponding with described issuing time, check whether identical with the advertisement classification of user's setting with the classification of advertisement corresponding to described issuing time;
If so, then carry out the step of obtaining the ad content corresponding with described issuing time.
6. an advertisement distributing system is characterized in that, comprising:
The first acquiring unit is for the broadcast information of obtaining video frequency program;
Second acquisition unit is used for obtaining the ad related information corresponding with described video frequency program;
The issuing time determining unit is used for broadcast information and described ad related information according to described video frequency program, determines the ad distribution time corresponding with described video frequency program;
The 3rd acquiring unit is used for obtaining the ad content corresponding with described issuing time according to user's selection after the described ad distribution time arrives;
Broadcast unit is used for playing described ad content to described user.
7. system according to claim 6 is characterized in that,
Described broadcast unit, concrete being used for play described ad content with the different spaces of playing described video frequency program to described user; Described different spaces represents different display devices, perhaps the different transmission channels of same display.
8. system according to claim 7 is characterized in that, described display device is: mobile phone, computer or TV.
9. according to claim 6 to 8 each described systems, it is characterized in that, described the 3rd acquiring unit comprises:
First checks subelement, is used for checking whether the user has started advertisement;
Obtain subelement, be used for described first check that subelement is checked through the user and has started advertisement after, obtain the ad content corresponding with described issuing time.
10. system according to claim 9 is characterized in that, described ad related information comprises: the advertisement classification; Described the 3rd acquiring unit also comprises:
Whether second checks subelement, is used for obtaining before subelement obtains the ad content corresponding with described issuing time described, check identical with the advertisement classification of user's setting with the classification of advertisement corresponding to described issuing time; If so, then notify the described subelement that obtains to carry out the operation of obtaining the ad content corresponding with described issuing time.
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| CN2012100637947A CN103313109A (en) | 2012-03-12 | 2012-03-12 | Method and system for releasing advertisement |
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|---|---|---|---|
| CN2012100637947A CN103313109A (en) | 2012-03-12 | 2012-03-12 | Method and system for releasing advertisement |
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| CN2012100637947A Pending CN103313109A (en) | 2012-03-12 | 2012-03-12 | Method and system for releasing advertisement |
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| CN103763626A (en) * | 2013-12-19 | 2014-04-30 | 华为软件技术有限公司 | Method, device and system for pushing information |
| CN104394429A (en) * | 2014-11-17 | 2015-03-04 | 四川长虹电器股份有限公司 | Advertisement ranking and delivering method based on one-way set top boxes |
| CN104581195A (en) * | 2014-12-19 | 2015-04-29 | 阳珍秀 | Video advertisement processing method and system |
| WO2017045592A1 (en) * | 2015-09-15 | 2017-03-23 | 北京合盒互动科技有限公司 | Advertisement display method and apparatus for controllable electronic screen |
| CN106791999A (en) * | 2016-11-17 | 2017-05-31 | 康佳集团股份有限公司 | A kind of method and system of the advertisement putting based on live telecast |
| WO2017120837A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Method for collecting data of advertisement insertion technology based on time segments, and advertisement insertion system |
| CN107392647A (en) * | 2017-06-27 | 2017-11-24 | 上海悉德信息科技有限公司 | Flow media advertisement timesharing distributes jettison system |
| WO2018006292A1 (en) * | 2016-07-06 | 2018-01-11 | 王楚 | Acquisition method and device for advertisement resource |
| CN115396498A (en) * | 2022-07-12 | 2022-11-25 | 青岛云天励飞科技有限公司 | Information issuing method, device, system, electronic equipment and storage medium |
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| CN103763626A (en) * | 2013-12-19 | 2014-04-30 | 华为软件技术有限公司 | Method, device and system for pushing information |
| CN103763626B (en) * | 2013-12-19 | 2017-11-21 | 华为软件技术有限公司 | A kind of information-pushing method, equipment and system |
| CN104394429A (en) * | 2014-11-17 | 2015-03-04 | 四川长虹电器股份有限公司 | Advertisement ranking and delivering method based on one-way set top boxes |
| CN104581195A (en) * | 2014-12-19 | 2015-04-29 | 阳珍秀 | Video advertisement processing method and system |
| WO2017045592A1 (en) * | 2015-09-15 | 2017-03-23 | 北京合盒互动科技有限公司 | Advertisement display method and apparatus for controllable electronic screen |
| WO2017120837A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Method for collecting data of advertisement insertion technology based on time segments, and advertisement insertion system |
| WO2018006292A1 (en) * | 2016-07-06 | 2018-01-11 | 王楚 | Acquisition method and device for advertisement resource |
| CN106791999A (en) * | 2016-11-17 | 2017-05-31 | 康佳集团股份有限公司 | A kind of method and system of the advertisement putting based on live telecast |
| CN106791999B (en) * | 2016-11-17 | 2019-07-09 | 康佳集团股份有限公司 | A kind of method and system that the advertisement based on live telecast is launched |
| CN107392647A (en) * | 2017-06-27 | 2017-11-24 | 上海悉德信息科技有限公司 | Flow media advertisement timesharing distributes jettison system |
| CN115396498A (en) * | 2022-07-12 | 2022-11-25 | 青岛云天励飞科技有限公司 | Information issuing method, device, system, electronic equipment and storage medium |
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