CN103235796A - Searching method and system based on clicking behavior of user - Google Patents
Searching method and system based on clicking behavior of user Download PDFInfo
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- CN103235796A CN103235796A CN2013101177254A CN201310117725A CN103235796A CN 103235796 A CN103235796 A CN 103235796A CN 2013101177254 A CN2013101177254 A CN 2013101177254A CN 201310117725 A CN201310117725 A CN 201310117725A CN 103235796 A CN103235796 A CN 103235796A
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Abstract
The invention provides a searching method based on clicking behavior of a user, which comprises the following steps: obtaining a searching result according to a word input by the user; counting the number of mouse clicks of the searching result, wherein the number of the mouse clicks equals to that of URL (Uniform Resource Locator) plus that of abstract texts; and ordering the search result according to the number of mouse clicks, and providing the ordered search result to the user. The invention further provides a searching system based on the clicking behavior of the user. According to the technical scheme provided by the invention, valuable search results on the internet can be obtained directly and conveniently.
Description
[technical field]
The present invention relates to the internet, applications field, relate in particular to a kind of searching method and system that clicks behavior based on the user.
[background technology]
At present, search engine provides according to the query word (query) of user input before the corresponding Search Results, all can be used for optimizing Search Results to Search Results processings of sorting, and improves user's experience.In the prior art, generally be to click behavior according to the user Search Results is sorted, if a Search Results is selected by more many users, represent that this Search Results more can satisfy user's search need, this Search Results will sort forward in all Search Results so; Whether clicked the URL(uniform resource locator) (URL of this Search Results at present by the user, Uniform Resource Locator) and this URL whether satisfy the weight that the user search demand obtains Search Results, according to weight Search Results is sorted at last, the Search Results after the ordering just can be pushed to the user.
But, in the search results pages except URL is provided, also can provide the summary texts that can directly satisfy the user search demand simultaneously, the lexical or textual analysis of word for example directly is provided in search results pages, the answer of problem, particular picture etc., for this Search Results, the user does not need the URL that clicks Search Results just can directly obtain satisfied answer, the URL that whether clicks Search Results iff the foundation user comes Search Results is sorted, can not provide satisfied Search Results to the user, the user need browse in search results pages, just can find satisfied Search Results after the screening, therefore cause search efficiency lower, bring unnecessary burden to search engine, the user experiences relatively poor.
[summary of the invention]
The invention provides a kind of searching method and system that clicks behavior based on the user, can directly obtain valuable Search Results on the internet simply and easily.
Concrete technical scheme of the present invention is as follows:
According to one preferred embodiment of the present invention, a kind of searching method of clicking behavior based on the user comprises:
Query word according to user's input obtains Search Results;
Add up the mouse number of clicks of described Search Results, described mouse number of clicks equals mouse click uniform resource position mark URL number of times and adds mouse click summary texts number of times;
According to described mouse number of clicks Search Results is sorted, the Search Results after the ordering is offered the user.
In the said method, the method that obtains URL number of mouse click is:
Obtain mouse click logs in a period of time from database, comprise the URL that the user clicks in the described mouse click logs and click time of URL;
According to URL and the mouse click logs of Search Results, the mouse of statistics Search Results is clicked URL number.
In the said method, the method that obtains mouse click summary texts number of times is:
Under the element id of Search Results, obtain the summary texts of Search Results according to the path of default summary texts;
According to described summary texts and default mouse track daily record, the mouse number of clicks of statistics on described summary texts; Described mouse track daily record is used for the summary texts that the recording user mouse is clicked.
In the said method, described ordering is specially to Search Results according to the mouse number of clicks:
Search the Search Results that satisfies default regularization condition according to described mouse number of clicks, before the ordering of satisfying the Search Results of default regularization condition is transferred;
Described default regularization condition is: the mouse number of clicks of Search Results is to have the result type that enriches clip Text greater than the mouse number of clicks of adjacent previous Search Results and the result type of described Search Results.
In the said method, ordering is specially the described mouse number of clicks of described foundation to Search Results:
Utilize
Calculate the weighted value of Search Results, the order descending according to weighted value sorts to Search Results; Wherein, Ψ
iBe the weighted value of Search Results i, C
iThe mouse number of clicks of the Search Results i that obtains for statistics, S
iBe the number of times of Search Results i as the last search results clicked of mouse, α and β are for transferring weight factor.
A kind of search system of clicking behavior based on the user comprises: search unit, statistic unit, sequencing unit, push unit; Wherein,
Search unit is used for obtaining Search Results according to the query word of user's input;
Statistic unit, the mouse number of clicks that is used for adding up described Search Results, described mouse number of clicks equal mouse click uniform resource position mark URL number of times and add mouse click summary texts number of times;
Sequencing unit is used for according to described mouse number of clicks Search Results being sorted;
Push unit, the Search Results after being used for sorting offers the user.
In the said system, statistic unit is clicked URL time when several obtaining mouse, is specially:
Obtain mouse click logs in a period of time from database, comprise the URL that the user clicks in the described mouse click logs and click time of URL;
According to URL and the mouse click logs of Search Results, the mouse of statistics Search Results is clicked URL number.
In the said system, statistic unit is specially when obtaining mouse click summary texts number of times:
Under the element id of Search Results, obtain the summary texts of Search Results according to the path of default summary texts;
According to described summary texts and default mouse track daily record, the mouse number of clicks of statistics on described summary texts; Described mouse track daily record is used for the summary texts that the recording user mouse is clicked.
In the said system, when described sequencing unit sorts to Search Results in foundation mouse number of clicks, be specially:
Search the Search Results that satisfies default regularization condition according to described mouse number of clicks, before the ordering of satisfying the Search Results of default regularization condition is transferred;
Described default regularization condition is: the mouse number of clicks of Search Results is to have the result type that enriches clip Text greater than the mouse number of clicks of adjacent previous Search Results and the result type of described Search Results.
In the said system, described sequencing unit is specially when according to described mouse number of clicks Search Results being sorted:
Utilize
Calculate the weighted value of Search Results, the order descending according to weighted value sorts to Search Results; Wherein, Ψ
iBe the weighted value of Search Results i, C
iThe mouse number of clicks of the Search Results i that obtains for statistics, S
iBe the number of times of Search Results i as the last search results clicked of mouse, α and β are for transferring weight factor.
As can be seen from the above technical solutions, provided by the invention have a following beneficial effect:
The summary texts event of mouse being clicked Search Results is judged Search Results whether valuable to the user as valid data, thereby can get access to valuable Search Results simply and easily, and adjust the ordering of valuable Search Results according to mouse click behavior, realize the preferential valuable Search Results that shows, the user can in time directly obtain valuable Search Results on the internet, thereby reduce the cost that the user obtains information, improve search efficiency, bring favorable user experience.
[description of drawings]
Fig. 1 is the schematic flow sheet of preferred embodiment that the present invention realizes clicking based on the user searching method of behavior;
Fig. 2 is the preferential exemplary plot that shows valuable Search Results among the present invention;
Fig. 3 is the structural representation that the present invention realizes clicking based on the user the identical preferred embodiment of the search of behavior.
[embodiment]
Basic thought of the present invention is: the query word according to user's input obtains Search Results; Add up the mouse number of clicks of described Search Results, described mouse number of clicks equals mouse click uniform resource position mark URL number of times and adds mouse click summary texts number of times; According to described mouse number of clicks Search Results is sorted, the Search Results after the ordering is offered the user.
In order to make the purpose, technical solutions and advantages of the present invention clearer, describe the present invention below in conjunction with the drawings and specific embodiments.
The invention provides and a kind ofly click the searching method of behavior based on the user, Fig. 1 is the schematic flow sheet of preferred embodiment that the present invention realizes clicking based on the user searching method of behavior, and as shown in Figure 1, the preferred embodiment may further comprise the steps:
Step 101 receives the query that the user imports, and obtains the Search Results of this query.
Concrete, search engine receives the query of user's input, obtains the Search Results behind this query default sort.
Step 102, the mouse number of clicks of statistics Search Results, described mouse number of clicks equal URL number of mouse click and add mouse click summary texts number of times.
Concrete, for the Search Results of the query that obtains, add up the mouse number of clicks of each Search Results, described mouse number of clicks equals URL number of mouse click and adds mouse click summary texts number of times.
In this preferred embodiment, the method that the statistics mouse is clicked URL number is: search engine can be in advance obtains mouse click logs in a period of time from database, comprise the URL of user ID, click and the time of clicking URL in the mouse click logs, according to URL and the mouse click logs of Search Results, the mouse of statistics Search Results is clicked URL number; Wherein, a period of time can be configured according to demand, as one day, a week or one month etc.
In this preferred embodiment, the method that the statistics mouse is clicked the summary texts number of times is: for each component a unique path is arranged on the search results pages of query, URL and summary texts as Search Results have corresponding unique path, on search results pages, for each Search Results corresponding element id is arranged, for example:
Wherein, id=" 1 " represent that the element id of first Search Results in the search results pages is 1, under this element id, can find the element-specific of this Search Results, as:
Just can find the summary texts＜font size=of this Search Results according to the path 1 → tbody → tr → td → h3 of default summary texts "-1 " ...＜/font 〉.
Default the meeting real time record action of user's mouse on summary texts of Mouse script code and the time of origin of this action, and the corresponding relation of docket text, mouse click action and time is saved in the mouse track daily record, obtain the summary texts of Search Results by said method after, according to this summary texts and mouse track daily record, the mouse number of clicks of statistics on this summary texts.
For example, find the summary texts of Search Results in certain mouse track daily record, the action of this summary texts correspondence is mouse click action (mousedown) in this mouse track daily record, just represents that this summary texts clicked 1 time by mouse.
Step 103 sorts to Search Results according to the mouse number of clicks, and the Search Results after the ordering is offered the user.
Concrete, obtain the mouse number of clicks of each Search Results in statistics after, find the Search Results that satisfies default regularization condition according to the mouse number of clicks, before the ordering of satisfying the Search Results of default regularization condition was transferred, the Search Results after will sorting then was pushed to the user; In this preferred embodiment, described default regularization condition is: the mouse number of clicks of Search Results is to have the result type that enriches clip Text greater than the mouse number of clicks of adjacent previous Search Results and the result type of this Search Results.
Wherein, the method of searching the Search Results that satisfies default regularization condition is: Search Results is traveled through, judge the size of the mouse number of clicks of adjacent two Search Results, if in adjacent two Search Results, the mouse number of clicks of the Search Results in back is greater than the mouse number of clicks of previous Search Results, then further judge whether the result type of a back Search Results is to have the result type that enriches clip Text, if have the result type that enriches clip Text, then this back Search Results satisfies default regularization condition, the sorting position of this back Search Results and the sorting position of previous Search Results are exchanged, otherwise, the Search Results in back does not satisfy default regularization condition, and other search plain result to continue traversal.Whether the result type of judging second Search Results is that the method with the result type that enriches clip Text is: pre-configured have the result type that enriches clip Text and a corresponding relation of Main Domain, judges according to the Main Domain of the Search Results of query whether the result type of Search Results is to have the result type that enriches clip Text; Have the result type difference of enriching clip Text in the different search engines, general, have the result type that enriches clip Text and comprise dictionary, question and answer page or leaf, map etc., accordingly, the Main Domain of dictionary is dict, and the Main Domain of question and answer page or leaf is zhidao, and the Main Domain of map is map.Here, if the mouse number of clicks of Search Results is bigger, after but sorting position leans on, and the mouse number of clicks of the Search Results more forward than this Search Results sorting position is less, if Search Results has abundant clip Text simultaneously, then think need to this Search Results sort transfer before, guarantee that the mouse number of clicks is big and have an ordering of the Search Results that enriches clip Text forward in order to needs.
For example, when the query that imports in input frame is doll, obtain search results pages shown in Figure 2, before the ordering accent of mouse number of clicks to the Search Results in the dictionary, make the user just can obtain satisfied Search Results by summary texts in first search results pages, do not need to browse search results pages afterwards, do not need to click the URL of Search Results yet.
Perhaps, obtain the mouse number of clicks of each Search Results in statistics after, calculate the weighted value of Search Results according to the mouse number of clicks, the order descending according to weighted value sorts to Search Results, and the Search Results after the ordering is offered the user.
In this preferred embodiment, can utilize following formula to calculate the weighted value of Search Results:
In this formula, Ψ
iBe the weighted value of Search Results i, C
iThe mouse number of clicks of the Search Results i that obtains for statistics, S
iExpression Search Results i is as the number of times of the last search results clicked of mouse, and here, the last search results clicked of mouse is the URL of finger mouse click Search Results only, does not comprise the situation of the summary texts of mouse click Search Results; α and β are default accent weight factor, and preferred, α equals 0.5, and β equals 0.82; Wherein, the mouse click logs is used for all URL that recording user is clicked under certain query, user last URL that clicks under each query can be obtained according to the mouse click logs, therefore Search Results i can be added up as the number of times S of the last search results clicked of mouse according to the mouse click logs
i
In this preferred embodiment, in order to improve search efficiency, can only adjust the ordering of the forward Search Results of rank in the default sort, for example, can only calculate the weighted value of preceding 10 Search Results of rank in the default sort according to the mouse number of clicks, according to the weighted value that calculates these 10 Search Results are resequenced, the ordering of other Search Results is constant; Perhaps, only judge whether the Search Results that satisfies default regularization condition is arranged, other Search Results are not judged in preceding 10 Search Results of rank; Here, the number of the Search Results of adjustment can be carried out dynamic-configuration according to demand.
For realizing said method, the present invention also provides a kind of search system of clicking behavior based on the user, Fig. 3 is the structural representation of preferred embodiment that the present invention realizes clicking based on the user search system of behavior, as shown in Figure 3, this system comprises: search unit 301, statistic unit 302, sequencing unit 303, push unit 304; Wherein,
Wherein, statistic unit 302 is clicked URL time when severals obtaining mouse, is specially: obtain mouse click logs in a period of time from database, comprise URL that the user clicks and the time of click URL in the described mouse click logs; According to URL and the mouse click logs of Search Results, the mouse of statistics Search Results is clicked URL number.
Wherein, statistic unit 302 is specially: the summary texts that obtains Search Results according to the path of default summary texts under the element id of Search Results when obtaining mouse click summary texts number of times; According to described summary texts and default mouse track daily record, the mouse number of clicks of statistics on described summary texts; Described mouse track daily record is used for the summary texts that the recording user mouse is clicked.
Wherein, when described sequencing unit 303 sorts to Search Results in foundation mouse number of clicks, be specially: search the Search Results that satisfies default regularization condition according to described mouse number of clicks, before the ordering of satisfying the Search Results of default regularization condition is transferred; Described default regularization condition is: the mouse number of clicks of Search Results is to have the result type that enriches clip Text greater than the mouse number of clicks of adjacent previous Search Results and the result type of described Search Results.
Wherein, described sequencing unit 303 is specially when according to described mouse number of clicks Search Results being sorted: utilize
Calculate the weighted value of Search Results, the order descending according to weighted value sorts to Search Results; Wherein, Ψ
iBe the weighted value of Search Results i, C
iThe mouse number of clicks of the Search Results i that obtains for statistics, S
iBe the number of times of Search Results i as the last search results clicked of mouse, α and β are for transferring weight factor.
In the technical scheme of the preferred embodiment of the present invention, the summary texts event of mouse being clicked Search Results is judged Search Results whether valuable to the user as valid data, thereby can get access to valuable Search Results simply and easily, and adjust the ordering of valuable Search Results according to mouse click behavior, realize the preferential valuable Search Results that shows, the user can in time directly obtain valuable Search Results on the internet, do not need further navigate search results page or leaf, do not need the URL that clicks any Search Results just can obtain satisfied Search Results yet, thereby reduce the cost that the user obtains information, improve search efficiency, bring favorable user experience.
The above only is preferred embodiment of the present invention, and is in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of making, is equal to replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (10)
1. searching method of clicking behavior based on the user is characterized in that this method comprises:
Query word according to user's input obtains Search Results;
Add up the mouse number of clicks of described Search Results, described mouse number of clicks equals mouse click uniform resource position mark URL number of times and adds mouse click summary texts number of times;
According to described mouse number of clicks Search Results is sorted, the Search Results after the ordering is offered the user.
2. method according to claim 1 is characterized in that, the method that obtains URL number of mouse click is:
Obtain mouse click logs in a period of time from database, comprise the URL that the user clicks in the described mouse click logs and click time of URL;
According to URL and the mouse click logs of Search Results, the mouse of statistics Search Results is clicked URL number.
3. method according to claim 1 is characterized in that, the method that obtains mouse click summary texts number of times is:
Under the element id of Search Results, obtain the summary texts of Search Results according to the path of default summary texts;
According to described summary texts and default mouse track daily record, the mouse number of clicks of statistics on described summary texts; Described mouse track daily record is used for the summary texts that the recording user mouse is clicked.
4. method according to claim 1 is characterized in that, described ordering is specially to Search Results according to the mouse number of clicks:
Search the Search Results that satisfies default regularization condition according to described mouse number of clicks, before the ordering of satisfying the Search Results of default regularization condition is transferred;
Described default regularization condition is: the mouse number of clicks of Search Results is to have the result type that enriches clip Text greater than the mouse number of clicks of adjacent previous Search Results and the result type of described Search Results.
5. method according to claim 1 is characterized in that, ordering is specially the described mouse number of clicks of described foundation to Search Results:
Utilize
Calculate the weighted value of Search Results, the order descending according to weighted value sorts to Search Results; Wherein, Ψ
iBe the weighted value of Search Results i, C
iThe mouse number of clicks of the Search Results i that obtains for statistics, S
iBe the number of times of Search Results i as the last search results clicked of mouse, α and β are for transferring weight factor.
6. a search system of clicking behavior based on the user is characterized in that this system comprises: search unit, statistic unit, sequencing unit, push unit; Wherein,
Search unit is used for obtaining Search Results according to the query word of user's input;
Statistic unit, the mouse number of clicks that is used for adding up described Search Results, described mouse number of clicks equal mouse click uniform resource position mark URL number of times and add mouse click summary texts number of times;
Sequencing unit is used for according to described mouse number of clicks Search Results being sorted;
Push unit, the Search Results after being used for sorting offers the user.
7. system according to claim 6 is characterized in that, statistic unit is clicked URL time when several obtaining mouse, is specially:
Obtain mouse click logs in a period of time from database, comprise the URL that the user clicks in the described mouse click logs and click time of URL;
According to URL and the mouse click logs of Search Results, the mouse of statistics Search Results is clicked URL number.
8. system according to claim 6 is characterized in that, statistic unit is specially when obtaining mouse click summary texts number of times:
Under the element id of Search Results, obtain the summary texts of Search Results according to the path of default summary texts;
According to described summary texts and default mouse track daily record, the mouse number of clicks of statistics on described summary texts; Described mouse track daily record is used for the summary texts that the recording user mouse is clicked.
9. system according to claim 6 is characterized in that, when described sequencing unit sorts to Search Results in foundation mouse number of clicks, is specially:
Search the Search Results that satisfies default regularization condition according to described mouse number of clicks, before the ordering of satisfying the Search Results of default regularization condition is transferred;
Described default regularization condition is: the mouse number of clicks of Search Results is to have the result type that enriches clip Text greater than the mouse number of clicks of adjacent previous Search Results and the result type of described Search Results.
10. system according to claim 6 is characterized in that, described sequencing unit is specially when according to described mouse number of clicks Search Results being sorted:
Utilize
Calculate the weighted value of Search Results, the order descending according to weighted value sorts to Search Results; Wherein, Ψ
iBe the weighted value of Search Results i, C
iThe mouse number of clicks of the Search Results i that obtains for statistics, S
iBe the number of times of Search Results i as the last search results clicked of mouse, α and β are for transferring weight factor.
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