CN103226782A - Method and system for pushing advertising message to mobile equipment - Google Patents
Method and system for pushing advertising message to mobile equipment Download PDFInfo
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- CN103226782A CN103226782A CN2013101371856A CN201310137185A CN103226782A CN 103226782 A CN103226782 A CN 103226782A CN 2013101371856 A CN2013101371856 A CN 2013101371856A CN 201310137185 A CN201310137185 A CN 201310137185A CN 103226782 A CN103226782 A CN 103226782A
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Abstract
The invention discloses a method and a system for pushing an advertising message to mobile equipment. The method comprises the steps that discount coupons exchanged by various branch stores and released by a merchant at a remote control server side are displayed on an interface by a client side of the mobile equipment; the client side of the mobile equipment acquires the discount coupons; the remote control server side sends discount vouchers uniquely corresponding to the discount coupons to the client side of the mobile equipment; execution server sides arranged in the branch stores recognize the discount vouchers, exchange the discount coupons, update a discount coupon database, allocate a label capable of reflecting the consuming characteristic and a requirement of a client to the client side of the mobile equipment according to the kinds of the discount coupons; and the remote control server side pushes the advertising message relevant to the label to the client side of the mobile equipment at regular time. With the adoption of the method and the system, the discount coupons can be sent to the target client specially; the accuracy is improved; the special advertising message meeting the current consuming characteristic and the requirement of the client can be sent to the client side of the mobile equipment accurately according to the label; and an advertising effect is improved.
Description
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Technical field
The present invention relates to a kind of method and system that push advertisement information to mobile device.
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Background technology
At present, in order to promote product or service, the way of promotion that businessman often takes to send with charge free reward voucher and pushes advertisement information to the mobile device of customers, yet, no matter be to send reward voucher with charge free at present, still push advertisement information, all present the characteristics of locust formula, promptly Mang Mu the client to all sends reward voucher with charge free and pushes advertisement information, and no matter whether product in reward voucher and the advertisement information or service meet the current consumption demand of client, cause the client of considerable part to abandon reward voucher, and the advertisement information of receiving is classified as rubbish message, bring negative effect for businessman's image.Particularly, the method of existing propelling movement advertisement information can't analyze each client's consumptive characteristics, can not find out client's potential consumption demand by consumptive characteristics, cause being difficult to sending reward voucher with charge free and pushing advertisement information targetedly to target customer's mobile device exactly, accuracy is extremely low, not only wasted resource, and advertising results are relatively poor.
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Summary of the invention
At the deficiencies in the prior art, fundamental purpose of the present invention is intended to provide a kind of method that pushes advertisement information to mobile device, it can send reward voucher to the target customer targetedly, improved accuracy, simultaneously can be according to client's consumptive characteristics, mobile device to the client pushes advertisement information targetedly exactly, can economize on resources, and promotes advertising results.
Another object of the present invention is to provide a kind of system to mobile device propelling movement advertisement information, they can be according to client's consumptive characteristics, and the mobile device to the client pushes advertisement information targetedly exactly, promotes advertising results.
For achieving the above object, the present invention adopts following technical scheme:
A kind of method to mobile device propelling movement advertisement information, this method comprises the following step of carrying out in regular turn:
A. the mobile device client is being presented in businessman on the screen interface of mobile device client in the reward voucher of being exchanged by each branch of the Long-distance Control server end issue form with LOGO under the preset trigger condition;
B. the mobile device client is obtained reward voucher according to user's operation;
C. the Long-distance Control server end sends the unique corresponding voucher of obtaining with the mobile device client of reward voucher to the mobile device client;
D. be arranged at the execution server end identification voucher in the branch of exchanging this reward voucher, and exchange the reward voucher of this voucher correspondence, upgrade the coupon data storehouse of Long-distance Control server end simultaneously according to recognition result;
E. distribute the respective labels that to react client's consumptive characteristics and demand according to the kind of reward voucher for the mobile device client;
F. the Long-distance Control server end regularly pushes the advertisement information relevant with label according to label to the mobile device client.
Wherein, in step a, described trigger condition can certainly be a button for rocking the mobile device client, or sound control or the like.
Wherein, before execution in step c, comprise that also step b2. mobile device client will be obtained reward voucher according to user's operation message shares on the social platform in internet by the mobile device client port.
Wherein, the social platform in described internet comprises microblogging and QQ space.
Wherein, before execution in step e, comprise that also steps d 2. mobile device clients share the message of coupon redemption on the social platform in internet by the mobile device client port according to user's operation.
A kind of system to mobile device propelling movement advertisement information comprises:
Demonstration device is used for the mobile device client is presented at the reward voucher by each branch exchange of Long-distance Control server end issue businessman the mobile device client with the form of LOGO under the preset trigger condition screen interface;
Deriving means is used for the mobile device client and obtains reward voucher according to user's operation;
Dispensing device is used for the Long-distance Control server end and sends the unique corresponding voucher of obtaining with the mobile device client of reward voucher to the mobile device client;
Recognition device is used to be arranged at the execution server end identification voucher in the branch of exchanging this reward voucher, and exchanges the reward voucher of this voucher correspondence according to recognition result, upgrades the coupon data storehouse of Long-distance Control server end simultaneously;
Distributor is used for distributing the respective labels that can react client's consumptive characteristics and demand according to the kind of reward voucher for the mobile device client;
Pusher is used for the Long-distance Control server end and regularly pushes the advertisement information relevant with label according to label to the mobile device client.
Wherein, also comprise obtaining and share module, be used for the mobile device client will obtain reward voucher according to user's operation message and share the social platform in internet by the mobile device client port
Wherein, also comprise exchanging and share module, be used for the mobile device client and the message of coupon redemption shared the social platform in internet by the mobile device client port according to user's operation.
A kind of method and system that push advertisement information to mobile device set forth in the present invention, its beneficial effect is: adopt this method or system, can send reward voucher to the target customer targetedly, improved accuracy, the kind of the reward voucher that can also obtain by the mobile device client according to the client simultaneously, for the mobile device client is distributed the respective labels that can react client's consumptive characteristics and demand, like this, can push the advertisement information targetedly that has that meets current consumptive characteristics of client and demand exactly to the mobile device client according to label, save resource, promoted advertising results greatly.
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Description of drawings
Fig. 1 is a kind of process flow diagram that pushes the method for advertisement information to mobile device of the present invention.
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Embodiment
Come the present invention is further described below in conjunction with accompanying drawing and specific embodiment.
Please refer to shown in Figure 1ly, it has demonstrated, and the present invention is a kind of to push the main flow process of the method for advertisement information to mobile device, comprises the following step of carrying out in regular turn:
In step a, the mobile device client is being presented in businessman on the screen interface of mobile device client in the reward voucher of being exchanged by each branch of the Long-distance Control server end issue form with LOGO under the preset trigger condition.The mobile device client can be mobile phone or panel computer, trigger condition can be to rock the mobile device client, perhaps button, perhaps sound control or the like, certainly, annotation information such as redemption means about reward voucher can together show that also reward voucher can be coupons, consumption voucher, Gift Voucher or cash certificate or the like with reward voucher.
Proceed to step b, the mobile device client is obtained reward voucher according to user's operation.When various reward vouchers after screen interface shows, the client can select the reward voucher of corresponding kind according to the demand of self, such as: want that the client who buys vegetables can select the reward voucher of food materials class, wants to buy the reward voucher that can select electric type of electrical equipment ...And, the branch difference that different reward vouchers may be exchanged, the client can select the reward voucher by the nearer branch exchange of road.
Proceed to step c, the Long-distance Control server end sends the unique corresponding voucher of obtaining with the mobile device client of reward voucher to the mobile device client.Voucher can be a two-dimension code, can be other form also, such as sequence number or the like.In the present invention, voucher becomes unique voucher that this client of mark has obtained reward voucher, can set an effective time, uses in effective time, and can only use once.
Proceed to steps d, be arranged at the execution server end identification voucher in the branch of exchanging this reward voucher, and exchange the reward voucher of this voucher correspondence, upgrade the coupon data storehouse of Long-distance Control server end simultaneously according to recognition result.In this step, upgrade the coupon data storehouse and be meant after a client exchanges a reward voucher, the spendable reward voucher quantity of coupon data storehouse record just subtracts 1, certainly, what need not to emphasize is that the reward voucher that the mobile device client is got promptly lost efficacy after exchange and can not reuse.
Proceed to step e, distribute the respective labels that to react client's consumptive characteristics and demand for the mobile device client according to the kind of reward voucher.The effect of label is in order to hand the current consumptive characteristics and the demand of client of this mobile device client according to the kind sign of reward voucher, such as, exchange the client of the reward voucher of electric type, its current demand with purchase electric type product is described, distributes the label of an electric type can for like this its mobile device client of holding.
Proceed to step f, the Long-distance Control server end regularly pushes the advertisement information relevant with label according to label to the mobile device client.When businessman need promote a certain product, can regularly push the advertisement information relevant to the mobile device client according to the kind of label with label, to promote a electric equipment products such as businessman, just can push advertisement to the client who has distributed the electric type label, and need not push advertisement to the client who has distributed the literature label, because for the latter, the current demand of not buying electric equipment products probably, if push the advertisement information of electric equipment products to it, not only waste resource, and do not have positive advertising results, even probably bring negative effect.
In addition, before execution in step c, can also comprise step b2, the mobile device client will be obtained the message of reward voucher and share on the social platform in internet by the mobile device client port according to user's operation.The social platform in internet comprises microblogging, QQ space or the like.Before execution in step e, can also comprise steps d 2, the mobile device client is shared the message of coupon redemption on the social platform in internet by the mobile device client port according to user's operation.Same, the social platform in internet comprises microblogging, QQ space or the like.
Be pointed out that, in the method for the invention, when the client goes the branch coupon redemption,, can directly provide the digital map navigation service by the mobile device client if needs are arranged.
The present invention also provides a kind of system to mobile device propelling movement advertisement information, comprising:
Demonstration device is used for the mobile device client is presented at the reward voucher by each branch exchange of Long-distance Control server end issue businessman the mobile device client with the form of LOGO under the preset trigger condition screen interface;
Deriving means is used for the mobile device client and obtains reward voucher according to user's operation;
Dispensing device is used for the Long-distance Control server end and sends the unique corresponding voucher of obtaining with the mobile device client of reward voucher to the mobile device client;
Recognition device is used to be arranged at the execution server end identification voucher in the branch of exchanging this reward voucher, and exchanges the reward voucher of this voucher correspondence according to recognition result, upgrades the coupon data storehouse of Long-distance Control server end simultaneously;
Distributor is used for distributing the respective labels that can react client's consumptive characteristics and demand according to the kind of reward voucher for the mobile device client;
Pusher is used for the Long-distance Control server end and regularly pushes the advertisement information relevant with label according to label to the mobile device client.
Wherein, also comprise obtaining and share module, be used for the mobile device client will obtain reward voucher according to user's operation message and share the social platform in internet by the mobile device client port
Wherein, also comprise exchanging and share module, be used for the mobile device client and the message of coupon redemption shared the social platform in internet by the mobile device client port according to user's operation.
The embodiment of native system is identical with the embodiment of said method, no longer repeats at this.
The above, it only is preferred embodiment of the present invention, be not that technical scope of the present invention is imposed any restrictions, so every foundation technical spirit of the present invention all still belongs in the scope of technical solution of the present invention any trickle modification, equivalent variations and modification that above embodiment did.
Claims (8)
1. the method to mobile device propelling movement advertisement information is characterized in that, this method comprises the following step of carrying out in regular turn:
A. the mobile device client is being presented in businessman on the screen interface of mobile device client in the reward voucher of being exchanged by each branch of the Long-distance Control server end issue form with LOGO under the preset trigger condition;
B. the mobile device client is obtained reward voucher according to user's operation;
C. the Long-distance Control server end sends the unique corresponding voucher of obtaining with the mobile device client of reward voucher to the mobile device client;
D. be arranged at the execution server end identification voucher in the branch of exchanging this reward voucher, and exchange the reward voucher of this voucher correspondence, upgrade the coupon data storehouse of Long-distance Control server end simultaneously according to recognition result;
E. distribute the respective labels that to react client's consumptive characteristics and demand according to the kind of reward voucher for the mobile device client;
F. the Long-distance Control server end regularly pushes the advertisement information relevant with label according to label to the mobile device client.
2. a kind of method to mobile device propelling movement advertisement information according to claim 1 is characterized in that in step a, described trigger condition is for rocking the mobile device client.
3. a kind of method that pushes advertisement information to mobile device according to claim 1, it is characterized in that, before execution in step c, comprise that also step b2. mobile device client will be obtained reward voucher according to user's operation message shares on the social platform in internet by the mobile device client port.
4. a kind of method to mobile device propelling movement advertisement information according to claim 3 is characterized in that the social platform in described internet comprises microblogging and QQ space.
5. a kind of method that pushes advertisement information to mobile device according to claim 1, it is characterized in that, before execution in step e, comprise that also steps d 2. mobile device clients share the message of coupon redemption on the social platform in internet by the mobile device client port according to user's operation.
6. the system to mobile device propelling movement advertisement information is characterized in that, comprising:
Demonstration device is used for the mobile device client is presented at the reward voucher by each branch exchange of Long-distance Control server end issue businessman the mobile device client with the form of LOGO under the preset trigger condition screen interface;
Deriving means is used for the mobile device client and obtains reward voucher according to user's operation;
Dispensing device is used for the Long-distance Control server end and sends the unique corresponding voucher of obtaining with the mobile device client of reward voucher to the mobile device client;
Recognition device is used to be arranged at the execution server end identification voucher in the branch of exchanging this reward voucher, and exchanges the reward voucher of this voucher correspondence according to recognition result, upgrades the coupon data storehouse of Long-distance Control server end simultaneously;
Distributor is used for distributing the respective labels that can react client's consumptive characteristics and demand according to the kind of reward voucher for the mobile device client;
Pusher is used for the Long-distance Control server end and regularly pushes the advertisement information relevant with label according to label to the mobile device client.
7. a kind of system that pushes advertisement information to mobile device according to claim 6, it is characterized in that, also comprise obtaining and share module, be used for the mobile device client will obtain reward voucher according to user's operation message and share the social platform in internet by the mobile device client port.
8. a kind of system that pushes advertisement information to mobile device according to claim 6, it is characterized in that, also comprise exchanging and share module, be used for the mobile device client and the message of coupon redemption shared the social platform in internet by the mobile device client port according to user's operation.
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| CN2013101371856A CN103226782A (en) | 2013-04-18 | 2013-04-18 | Method and system for pushing advertising message to mobile equipment |
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| CN2013101371856A CN103226782A (en) | 2013-04-18 | 2013-04-18 | Method and system for pushing advertising message to mobile equipment |
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| CN104346724A (en) * | 2013-08-02 | 2015-02-11 | 中国银联股份有限公司 | Security information interaction system and security information interaction method |
| WO2015106696A1 (en) * | 2014-01-15 | 2015-07-23 | Tencent Technology (Shenzhen) Company Limited | Information pushing method, apparatus, and system |
| CN106228390A (en) * | 2016-07-14 | 2016-12-14 | 精硕世纪科技（北京）有限公司 | The monitoring of the advertisement method and the corresponding reward voucher that utilize electronic coupons use terminal |
| CN107239974A (en) * | 2017-06-09 | 2017-10-10 | 王辉 | A kind of one point of a certificate hires competition for orders certificate implementation method processed |
| CN107622411A (en) * | 2017-08-04 | 2018-01-23 | 深圳市小猫信息技术有限公司 | A kind of advertisement push system, method, apparatus, terminal and computer-readable recording medium |
| CN107798567A (en) * | 2017-11-21 | 2018-03-13 | 成都高德唯斯科技股份有限公司 | Brand message method for pushing, device and electronic equipment |
| CN108346065A (en) * | 2018-01-05 | 2018-07-31 | 北京悦畅科技有限公司 | Information-pushing method based on parking stall operation system and device |
| CN108389080A (en) * | 2018-02-13 | 2018-08-10 | 口碑(上海)信息技术有限公司 | Transaction processing method and platform |
| CN108881389A (en) * | 2018-05-18 | 2018-11-23 | 厦门快商通信息技术有限公司 | A kind of method and device precisely obtaining bean vermicelli using convenience-for-people resource |
| US10210562B2 (en) | 2016-09-08 | 2019-02-19 | International Business Machines Corporation | Method, medium, and system for real-time pricing through smart-price-tags |
| US10255612B2 (en) | 2016-09-08 | 2019-04-09 | International Business Machines Corporation | Method, medium, and system for price updates based on shake signatures of smart price tags |
| CN111626768A (en) * | 2020-04-30 | 2020-09-04 | 口碑(上海)信息技术有限公司 | Virtual certificate updating method and device, computer equipment and readable storage medium |
| CN112508617A (en) * | 2020-12-14 | 2021-03-16 | 中国联合网络通信集团有限公司 | User interaction processing method, device and system |
| US11157941B2 (en) | 2016-09-08 | 2021-10-26 | International Business Machines Corporation | Adaptive coupon rendering based on shaking of emotion-expressing mobile device |
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Cited By (21)
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| CN104346724A (en) * | 2013-08-02 | 2015-02-11 | 中国银联股份有限公司 | Security information interaction system and security information interaction method |
| US10594814B2 (en) | 2014-01-15 | 2020-03-17 | Tencent Technology (Shenzhen) Company Limited | Information pushing method, apparatus, and system |
| WO2015106696A1 (en) * | 2014-01-15 | 2015-07-23 | Tencent Technology (Shenzhen) Company Limited | Information pushing method, apparatus, and system |
| CN106228390A (en) * | 2016-07-14 | 2016-12-14 | 精硕世纪科技（北京）有限公司 | The monitoring of the advertisement method and the corresponding reward voucher that utilize electronic coupons use terminal |
| US10956962B2 (en) | 2016-09-08 | 2021-03-23 | International Business Machines Corporation | Method, medium, and system for real-time pricing through smart-price-tags |
| US10902447B2 (en) | 2016-09-08 | 2021-01-26 | International Business Machines Corporation | Method, medium, and system for cognitive price tags based on shake signature |
| US11157941B2 (en) | 2016-09-08 | 2021-10-26 | International Business Machines Corporation | Adaptive coupon rendering based on shaking of emotion-expressing mobile device |
| US10255612B2 (en) | 2016-09-08 | 2019-04-09 | International Business Machines Corporation | Method, medium, and system for price updates based on shake signatures of smart price tags |
| US10210562B2 (en) | 2016-09-08 | 2019-02-19 | International Business Machines Corporation | Method, medium, and system for real-time pricing through smart-price-tags |
| CN107239974A (en) * | 2017-06-09 | 2017-10-10 | 王辉 | A kind of one point of a certificate hires competition for orders certificate implementation method processed |
| CN107622411A (en) * | 2017-08-04 | 2018-01-23 | 深圳市小猫信息技术有限公司 | A kind of advertisement push system, method, apparatus, terminal and computer-readable recording medium |
| CN107798567A (en) * | 2017-11-21 | 2018-03-13 | 成都高德唯斯科技股份有限公司 | Brand message method for pushing, device and electronic equipment |
| CN107798567B (en) * | 2017-11-21 | 2023-06-20 | 成都高德唯斯科技股份有限公司 | Brand information pushing method and device and electronic equipment |
| CN108346065A (en) * | 2018-01-05 | 2018-07-31 | 北京悦畅科技有限公司 | Information-pushing method based on parking stall operation system and device |
| CN108389080A (en) * | 2018-02-13 | 2018-08-10 | 口碑(上海)信息技术有限公司 | Transaction processing method and platform |
| CN108389080B (en) * | 2018-02-13 | 2021-08-24 | 口碑(上海)信息技术有限公司 | Transaction processing method and platform |
| CN108881389A (en) * | 2018-05-18 | 2018-11-23 | 厦门快商通信息技术有限公司 | A kind of method and device precisely obtaining bean vermicelli using convenience-for-people resource |
| CN111626768A (en) * | 2020-04-30 | 2020-09-04 | 口碑(上海)信息技术有限公司 | Virtual certificate updating method and device, computer equipment and readable storage medium |
| CN111626768B (en) * | 2020-04-30 | 2024-03-05 | 口碑(上海)信息技术有限公司 | Virtual credential updating method, device, computer equipment and readable storage medium |
| CN112508617A (en) * | 2020-12-14 | 2021-03-16 | 中国联合网络通信集团有限公司 | User interaction processing method, device and system |
| CN112508617B (en) * | 2020-12-14 | 2023-07-07 | 中国联合网络通信集团有限公司 | User interaction processing method, device and system |
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Application publication date: 20130731 |