CN103186565B - Method and device for judging user preference according to web browsing behavior of user - Google Patents
Method and device for judging user preference according to web browsing behavior of user Download PDFInfo
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- CN103186565B CN103186565B CN201110448763.9A CN201110448763A CN103186565B CN 103186565 B CN103186565 B CN 103186565B CN 201110448763 A CN201110448763 A CN 201110448763A CN 103186565 B CN103186565 B CN 103186565B
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Abstract
The invention provides a method and a device for judging the user preference according to the web browsing behavior of a user. According to the method and the device, the problem that the user preference cannot be judged more accurately existing in the prior art is solved. The method comprises the following steps of receiving identification information of files in web pages browsed by the user and reported by a client and the corresponding relationship between a position collection of display contents on a client screen in the files and the stay time of the display contents by a server; if the display contents comprise target paragraphs, determining the stay time of the target paragraphs according to the stay time of the display contents, wherein the target paragraphs are preset with user preference description information; and determining the user preference according to the interestingness of the user to the target paragraphs, which is determined according to the stay time of the target paragraphs and the user preference description information. The user preference is determined on the basis of the stay time of the target paragraphs, so that the user preference can be judged more accurately.
Description
Technical field
The present invention relates to field of Internet communication, particularly to one kind, user preference is judged according to user's web page browsing behavior
Method and device.
Background technology
It is the key problem that all ecommerce class websites face that user preference excavates.Typically common user preference excavates
Method has：
1., according to the type of merchandise often browsing or buy, judge the preference to the type of merchandise for the user.
2., according to the type of webpage often browsing, judge user's information type interested.
3. recommend " to buy the commodity that the customer group of certain commodity was also bought to the user buying this commodity.
If 4. comprising community relations in website, the preference of certain user can be inferred according to the preference of good friend.
5. directly collect identity information, such as age disclosed in user, sex etc. judges user preference.
6. the user preferences being based on label (i.e. key word) way of recommendation are excavated, in the article according to user's collection or article
Most labels occur, finds user preference.
The starting point of the existing preference method of excavation is all user or user good friend certain commodity and webpage are shown emerging
Interest.So more fine to the classification belonging to commodity and webpage better, but in practice, to commodity, the particularly classification to webpage
It is unable to reach exactly accurate degree.
There is a problem of as follows as can be seen here in prior art：User preference can not more accurately be judged.
Content of the invention
The purpose of the present invention is more accurately to judge asking of user preference for present in prior art it is impossible to reach
Topic, provides a kind of method and device judging user tendency according to user's web page browsing behavior, the method includes：
Server receives the identification information of document in the browsed webpage of user that client reports, and client screen shows
Show the corresponding relation in the location sets of document and the time of staying of display content for the content；
If display content includes target paragraph, server, according to the time of staying of display content, determines target paragraph
The time of staying, target paragraph is preset with user tendency description information；
The user that the time of staying according to target paragraph determines is inclined by server to the interest-degree of target paragraph and user
Tropism description information, determines user preference.
Further, server by the user being determined according to time of staying of target paragraph to the interest-degree of target paragraph and
User tendency description information, determines that user preference is specially：
The interest-degree to target paragraph for the user that the time of staying according to target paragraph for the server is determined, and interest-degree threshold
Value compares, and determines user preference according to comparative result and user tendency description information.
Further, server receives the client screen display content that reports of client in the location sets of document and display
The corresponding relation of the time of staying of content is specially：
Server receives what client software reported, and client screen display content is in the location sets and display of document
The corresponding relation of the time of staying held；Or
Server receives the webpage by creating interaction network page application that client utilizes client-side scripting language to catch
The mode of development technique reports, and client screen display content is in the time of staying of the location sets of document and display content
Corresponding relation.
Further, also include：
Server, according to time of staying of target paragraph and location sets proportion, determines the interest to specified paragraph for the user
Degree, location sets proportion is that in the location sets of document, screen when screen removes target paragraph operation shows target paragraph with execution
Show the ratio of the location sets in document for the content.
Further, server, by the time of staying according to target paragraph and location sets proportion, determines user to specified section
The interest-degree falling is specially：
Server calculating interest-degree formula is as follows, interest-degree=k*t+l*q%, and wherein, k is time weighting coefficient, and t is mesh
The time of staying that bid section falls, l is proportion weight coefficient, q% location sets proportion.
Further, also include：Server reported according to client with screen display content in the location sets of document and
The time of staying of screen display content, mutually corresponding operation behavior classification, determine time weighting coefficient k.
Further, also include：Server is according to the user preference determining, and the corresponding pass of user preference and user characteristicses
System, obtains the corresponding user characteristicses of user preference determining.
Further, also include：The predetermined keyword of the target paragraph that server reports according to client, and key word and
The corresponding relation of user tag, determines the user tag corresponding to key word reporting, and according to user tag and book labels
Corresponding relation, obtain determine the corresponding book labels of user tag, set up the corresponding relation of book labels and user characteristicses.
The embodiment of the present invention also provides a kind of server judging user tendency according to user's web page browsing behavior, bag
Include：
Receiver module, for receiving the identification information of document in the browsed webpage of user that client reports, and client
End screen display content is in the corresponding relation of the location sets of document and the time of staying of display content；
Determining module, if including target paragraph for display content, according to the time of staying of display content, determines target
The time of staying of paragraph, target paragraph is preset with user tendency description information；
Comparison module, for the user that will be determined according to time of staying of target paragraph to the interest-degree of target paragraph and
User tendency description information, determines user preference.
Further, comparison module, is additionally operable to the user of the time of staying determination according to target paragraph to target paragraph
Interest-degree, and interest-degree threshold value compares, and determines user preference according to comparative result and user tendency description information.
Further, receiver module, for receiving what client software reported, client screen display content is in the position of document
Put the corresponding relation of the time of staying of set and display content, or server receives client and utilizes client-side scripting language to catch
The web development technologies by creating interaction network page application by way of report, client screen display content is in document
The corresponding relation of the time of staying of location sets and display content.
Further, comparison module, is additionally operable to the time of staying according to target paragraph and location sets proportion, determines user couple
The interest-degree of specified paragraph, location sets proportion is that target paragraph removes target phase with execution from screen in the location sets of document
The ratio of the location sets in document for screen display content when operating of falling.
Further, comparison module, be additionally operable to calculate interest-degree formula as follows, interest-degree=k*t+l*q%, wherein, when k is
Between weight coefficient, t be target paragraph the time of staying, l be proportion weight coefficient, q% location sets proportion.
Further, receiver module, be additionally operable to be reported according to client with screen display content document location sets
With the time of staying of screen display content, mutually corresponding operation behavior classification, determine time weighting coefficient k.
Further, also include：
Acquisition module, for the user preference according to determination, and the corresponding relation of user preference and user characteristicses, obtain
The corresponding user characteristicses of user preference determining.
Further, also include：
Set up module, the predetermined keyword of the target paragraph for reporting, and key word and user's mark according to client
The corresponding relation signed, determines the user tag corresponding to key word reporting, and the correspondence according to user tag and book labels
Relation, obtains the corresponding book labels of user tag determining, sets up the corresponding relation of book labels and user characteristicses.
The embodiment of the present invention also provides a kind of client judging user tendency according to user's web page browsing behavior, bag
Include：
Reporting module, the identification information of document in the browsed webpage of the user for reporting to server, and screen show
Show the corresponding relation in the location sets of document and the time of staying of display content for the content；
Content receiver module, the content information being sent according to user preference for the reception server.
The embodiment of the present invention also provides a kind of system judging user preference according to user's web page browsing behavior, including：
Terminal, the identification information of document in the browsed webpage of the user for reporting to server, and in screen display
Hold the corresponding relation of the time of staying in the location sets of document and display content, the reception server sends according to user preference
Content information.
Server, for receiving the identification information of document in the browsed webpage of user that client reports, and client
Screen display content in the corresponding relation of the location sets of document and the time of staying of display content, if display content includes target
Paragraph, then the time of staying according to display content, determine the time of staying of target paragraph, target paragraph is preset with user tendency
Description information, the user that the time of staying according to target paragraph is determined retouches to the interest-degree of target paragraph and user tendency
State information, determine user preference.
Because the time of staying based on target paragraph determines user tendency, and then can more accurately judge that user is inclined
Good.
Brief description
Fig. 1 represents the method flow diagram that the present invention provides；
Fig. 2 represents the server architecture figure that the present invention provides；
Fig. 3 represents the client terminal structure figure that the present invention provides；
Fig. 4 represents the system construction drawing that the present invention provides.
Specific embodiment
With reference to Figure of description, the preferred embodiment of the present invention is illustrated, the embodiment of the present invention provides a kind of basis
User's web page browsing behavior judges the method and device of user tendency, to solve present in prior art it is impossible to reach more smart
The true problem judging user preference.
In the present embodiment, according in a webpage, the change of user's surfing, accurately find the point of interest of user.With
When edit the tendentiousness of each paragraph in webpage in advance, according to the time of staying in paragraph for the user, judge the tendency of user
Property.The foundation proposing the method is that, when user watches a webpage, particularly have the webpage of multiple viewpoints, often to oneself
Fragment interested gives higher attention rate.User is often inclined to close viewpoint to oneself, gives more attention rates,
To obtain one kind potentially by acceptance.
If sum it up, in a webpage, particularly having in the webpage of multiple viewpoints, if user is to certain fragment lattice
Interested outward, and to other fragments and lose interest in.The obvious preference of user can be judged immediately.
This programme realize step be：Server receives the mark letter of document in the browsed webpage of user that client reports
Breath, and mutually corresponding, can browse through content for user and can browse through stopping of content in the location sets of document with for user
Staying the time, if can browse through content for user including in the location sets of document, in institute's browsing document, being preset with user tendency
The target paragraph of description information can browse through the stop of content in the location sets of document, then server according to corresponding confession user
Time, determine the time of staying of target paragraph, the user that the time of staying according to target paragraph is determined is emerging to specified paragraph
Interesting degree, and interest-degree threshold value compares, and determines user tendency according to comparative result and user tendency description information.
Based on the description above, method flow diagram provided in an embodiment of the present invention is illustrated in fig. 1 shown below, and comprises the steps：
Step 101, server receive the identification information of document in the browsed webpage of user that client reports, and client
End screen display content is in the corresponding relation of the location sets of document and the time of staying of display content.
If step 102 display content includes target paragraph, server, according to the time of staying of display content, determines mesh
The time of staying that bid section falls, target paragraph is preset with user tendency description information.
Step 103, server by the user being determined according to time of staying of target paragraph to the interest-degree of target paragraph with
And user tendency description information, determine user preference.
Before implementing the scheme of the present embodiment, first to select typical article, carry out each paragraph key word and tendentiousness
Editor, set up reference content storehouse.
Because there is currently no the tendentious technology of judgement passage of maturation, thus also it is intended to judge one by artificial
The tendentiousness of section word.For convenience of description, typical article is abstract as shown in Table 1 below.
| Paragraph number | Word description | Tendentiousness |
| 1 | The design concept of Japanese car is ... | Admit Japanese car |
| 2 | But cost control ... excessively emphasized by Japanese car | Do not admit Japanese car |
| 3 | The theory of German artificial gasoline is ... | Admit German car |
| 4 | But technology depended on unduly by German car ... | Do not admit German car |
Table 1
After these typical articles edit, webpage critical positions, such as front page etc. can be placed on, cause larger access
Amount, to reach best sample effect.Here especially it shall be noted that extremely short article should not chosen, particularly one page just can show
The article having shown, because it is impossible to record rolling or the page turn over operation of user, the concern to all paragraphs in this webpage
Degree is just as.
Tendentiousness also to be set up and the relation of user characteristicses.Tendentiousness tends to embody some typical characteristics of user,
Such as table 2.
| Tendentiousness | User characteristicses |
| Admit Japanese car | More consider economy, middle level income person |
| Admit German car | More consider safety, income person on the middle and senior level |
| Think that Michael Jordon is best sportsman | After 70, before 85 |
| Think that Bryant Brian spy is best sportsman | After 85 |
Table 2
When user browses webpage, client can report the identification information such as file of document in browsed webpage to server
Title or file number, if using client software, this catches the navigation patterns of user, and browses to server report of user
Behavior.If passing through webpage, catch the navigation patterns of user using script javascript code, by creating interactive net
To server report of user navigation patterns, the information format reporting is the mode of the web development technologies ajax of page application：(OK
For, the time, (line number 1, line number 2)).
For example：The information reporting is (resident, 3 seconds, (11,20)).
This message is meant that：User is the row of the full content that client screen shows between 11 row to 20 row
Number, that is, client screen display content (can browse through content for user) is in the position collection of document), reside 3 seconds i.e.
The time of staying that can browse through content 11 row to 20 row for user is 3 seconds.
Or the information reporting is (rolling, 1 second, (11,30)).
This message is meant that：User is rolled to 30 row, 1 second used time from 11 row.
Client software can capture following behaviors of user：The slide of Touch screen, the click behaviour of upper lower key
Work, the slide (mobile phone of some support photoelectricity balls just has) of photoelectricity ball, jump out current page operations and exit operation.
Javascript code can capture following behaviors of user：Jump out current page operations, close web page operation, net
Page scrolling operates (javascript direct supported web page rolling operation).According to following rule by aforesaid operations, it is converted into clear
Look at behavior：Slide is equivalent to rolling operation.The upper lower key of contact is clicked on and is equivalent to roll.Continuously the rule of judgement is：
The time interval clicked on twice is necessarily less than the value that certain is specified.The stroke of photoelectricity ball is equivalent to rolling operation.Jump out current page
The resident behavior that operation is equivalent to current page stops, and starts the resident behavior of the next page.Exit operation or close webpage
The resident behavior that operation is equivalent to current page stops.
The user browsing behavior that server reports according to client or browser, determines the full content that current screen shows
Line number such as 0-50 row, check further according to file number, in institute's browsing document, be preset with the target of user tendency description information
Paragraph line number in a document is location sets such as 30-40 row, and because 0-50 row includes 30-40 row, server is according to reporting
In user browsing behavior, the corresponding target paragraph time of staying is 3 seconds, determines that the time of staying of target paragraph is also 3 seconds.Service
Device, by 3 seconds time of staying according to target paragraph, calculates the interest-degree to specified paragraph for the user.It is considered as mesh during concrete calculating
The ratio of the line number of full content that time of staying that bid section falls, target paragraph line number in a document and current screen show is closed
System, determines the interest-degree to specified paragraph for the user.Server, according to interest-degree and user tendency description information, determines user
Preference.When being embodied as, the result that for example interest-degree calculates is 25, and interest-degree and interest-degree threshold value 20 are compared by server, than
Relatively result is more than threshold value, determines that user preference is according to comparative result and user tendency description information " admitting Japanese car "
" liking Japanese car ".
This programme proposes following computing formula：
The length of this target paragraph of the time of staying+l of the interest-degree to target paragraph=this target paragraph of k/user's removal
The line number of operation.
Here k and l is coefficient, can be adjusted at any time, and server is according to time of staying of target paragraph and position
Put set proportion, determine the interest-degree to specified paragraph for the user.Location sets proportion is the length/user removal behaviour of target paragraph
The line number made.
Name a specific example explanation whole process：
Editorial staff edits named web page, this webpage total length 300 row, and the line number that target paragraph takies is (30,40).And
The key word of configuration target paragraph is " writer beauty ", " Youth literature ", " paulownia China ".Tendentiousness is：Pass through class novel not appoint
What meaning is it should suppress.
Editor's corresponding user characteristicses of tendentiousness：Male, before 80, income level medium more than.
When user accesses webpage, record user browsing behavior, and user browsing behavior is sent to server.
The navigation patterns record of user is：
(resident, 3 seconds, (0,50)), the page that at this moment user sees is：(0-50) row, target paragraph is for (30,40) OK.
(rolling, 1 second, (0,20)), the page that after rolling, user sees is：(20-75) row.
(resident, 4 seconds, (20,75)).
(rolling, 1 second, (20,60)), (20,60) are carried out screen display content when screen removal target paragraph operation
In the line number of document, the page that after rolling, user sees is, (60-105) OK.
Server calculates the interest-degree to specified paragraph for the user.
Assume that k is 1.7 for 3, l, then in this process, user to the interest-degree of target paragraph is：
K (3+1+4)+l 1 (40-30)/(60-20)=3*8+1.7*1*0.25=24.425.
Wherein, k can determine according to the operation behavior classification in report of user navigation patterns, the information for example reporting is：
(resident, 3 seconds, (11,20)) then k is 3, and the information reporting is：(rolling, 3 seconds, (11,20)) then k is 1, (40-30)/(60-
20) be target paragraph document location sets with execution from screen removal target paragraph operation when screen display content in document
Location sets ratio.
Server is " approval passes through class novel not in all senses it should suppress " according to the user tendency determining, with
And the corresponding relation of user tendency and user characteristicses, the such as corresponding user characteristicses of this tendentiousness are：Male, before 80, income
More than level is medium, obtain the corresponding user characteristicses of user tendency determining, that is, male, before 80, income level medium more than.
The predetermined keyword of the target paragraph being reported according to client is " writer beauty " by server, " Youth literature ",
" paulownia China ", and the corresponding relation of key word and user tag, such as " writer beauty ", " Youth literature ", " paulownia China " corresponding user
Label is " youth beauty ", determines that the user tag corresponding to key word reporting is " youth beauty ", and according to user tag
With the corresponding relation of book labels, the corresponding book labels of user tag obtaining determining are " beauty's literature ", and set up books
The corresponding relation of label and user characteristicses such as, " beauty's literature " correspondence " male, before 80, income level medium more than ".
The embodiment of the present invention also provides a kind of server judging user tendency according to user's web page browsing behavior, such as schemes
Shown in 2, including：
Receiver module 201, for receiving the identification information of document in the browsed webpage of user that client reports, Yi Jike
Family end screen display content is in the corresponding relation of the location sets of document and the time of staying of display content；
Determining module 202, if including target paragraph for display content, according to the time of staying of display content, determines
The time of staying of target paragraph, target paragraph is preset with user tendency description information；
Comparison module 203, for the interest-degree to target paragraph by the user of the time of staying determination according to target paragraph
And user tendency description information, determine user preference.
Further, comparison module 203, are additionally operable to the user of the time of staying determination according to target paragraph to target paragraph
Interest-degree, and interest-degree threshold value compares, and determines user preference according to comparative result and user tendency description information.
Further, receiver module 201, for receiving what client software reported, client screen display content is in document
Location sets and display content the time of staying corresponding relation, or server receive client utilize client-side scripting language
Report by way of the web development technologies by creating interaction network page application catching, client screen display content is in literary composition
The corresponding relation of the time of staying of the location sets of shelves and display content.
Further, comparison module 203, are additionally operable to the time of staying according to target paragraph and location sets proportion, determine and use
The interest-degree to specified paragraph for the family, location sets proportion is that target paragraph removes mesh with execution from screen in the location sets of document
Bid section falls the ratio of location sets in document for screen display content when operating.
Further, comparison module 203, be additionally operable to calculate interest-degree formula as follows, interest-degree=k*t+l*q%, wherein, k
For time weighting coefficient, t is the time of staying of target paragraph, and l is proportion weight coefficient, q% location sets proportion.
Further, receiver module 201, be additionally operable to be reported according to client with screen display content document position collection
Close the time of staying with screen display content, mutually corresponding operation behavior classification, determine time weighting coefficient k.
Further, also include：
Acquisition module 204, for the user preference according to determination, and the corresponding relation of user preference and user characteristicses,
Obtain the corresponding user characteristicses of user preference determining.
Further, also include：
Set up module 205, the predetermined keyword of the target paragraph for reporting, and key word and user according to client
The corresponding relation of label, determines the user tag corresponding to key word that reports, and right according to user tag and book labels
Should be related to, obtain the corresponding book labels of user tag determining, set up the corresponding relation of book labels and user characteristicses.
The embodiment of the present invention also provides a kind of client judging user tendency according to user's web page browsing behavior, such as schemes
3 include：
Reporting module 301, the identification information of document in the browsed webpage of the user for reporting to server, and screen
Display content is in the corresponding relation of the location sets of document and the time of staying of display content；
Content receiver module 302, the content information being sent according to user preference for the reception server.
Further, reporting module 301, are additionally operable to the mark letter of document in the browsed webpage of user reporting to server
Breath, and screen display content is in the corresponding relation of the location sets of document and the time of staying of display content, if for display
Content includes target paragraph, then server, according to the time of staying of display content, determines the time of staying of target paragraph, target phase
Fall to being preset with user tendency description information, the interest to target paragraph for the user that the time of staying according to target paragraph is determined
Degree and user tendency description information, determine user preference.
The embodiment of the present invention also provides a kind of system judging user preference according to user's web page browsing behavior, such as Fig. 4 bag
Include：
Terminal 300, the identification information of document in the browsed webpage of the user for reporting to server, and screen display
Content sends according to user preference in the corresponding relation of the location sets of document and the time of staying of display content, the reception server
Content information.
Server 200, for receiving the identification information of document in the browsed webpage of user that client reports, and client
End screen display content in the corresponding relation of the location sets of document and the time of staying of display content, if display content includes mesh
Bid section falls, then the time of staying according to display content, determines the time of staying of target paragraph, and target paragraph is preset with user's tendency
Property description information, by the user being determined according to time of staying of target paragraph to the interest-degree of target paragraph and user tendency
Description information, determines user preference.
Finally it should be noted that：Above example only in order to technical scheme to be described rather than be limited,
Although being described in detail to the present invention with reference to preferred embodiment, it will be understood by those within the art that：Its according to
So technical scheme can be modified or equivalent, and these modifications or equivalent also can not make to repair
Technical scheme after changing departs from the spirit and scope of technical solution of the present invention.
Claims (17)
1. a kind of according to user's web page browsing behavior judge user preference method it is characterised in that include：
Server receives the identification information of document in the browsed webpage of user that reports of client, and client screen show interior
Hold the corresponding relation of the time of staying in the location sets of document and display content；
If display content includes target paragraph, server, according to the time of staying of display content, determines the stop of target paragraph
Time, target paragraph is preset with user tendency description information, and described user tendency description information is to be remembered by target paragraph
The tendentiousness information of the relevant user viewpoint that the content carrying judges；
Server is by the user being determined according to time of staying of target paragraph to the interest-degree of target paragraph and user tendency
Description information, determines user preference.
2. method according to claim 1 is it is characterised in that server will determine according to time of staying of target paragraph
User, to the interest-degree of target paragraph and user tendency description information, determines that user preference is specially：
The interest-degree to target paragraph for the user that the time of staying according to target paragraph for the server is determined, and interest-degree threshold value ratio
Relatively, user preference is determined according to comparative result and user tendency description information.
3. method according to claim 2 is it is characterised in that the client screen that server reception client reports shows
Content is specially in the corresponding relation of the location sets of document and the time of staying of display content：
Server receives client software and reports, and client screen display content is in the location sets of document and display content
The corresponding relation of the time of staying；Or
Server receives the webpage development by creating interaction network page application that client utilizes client-side scripting language to catch
The mode of technology reports, and client screen display content is in the correspondence of the location sets of document and the time of staying of display content
Relation.
4. method according to claim 2 is it is characterised in that also include：
Server, according to time of staying of target paragraph and location sets proportion, determines the interest-degree to target paragraph for the user, position
Putting set proportion is in target paragraph screen display when screen removes target paragraph operation in the location sets of document and execution
Hold the ratio of the location sets in document.
5. method according to claim 4 is it is characterised in that server is by the time of staying according to target paragraph and position
Set proportion, determines that user is specially to the interest-degree of target paragraph：
Server calculating interest-degree formula is as follows, interest-degree=k*t+l*q%, and wherein, k is time weighting coefficient, and t is target phase
The time of staying falling, l is proportion weight coefficient, q% location sets proportion.
6. method according to claim 5 is it is characterised in that also include：That server reports according to client and screen
The location sets in document for the display content and the time of staying of screen display content, mutually corresponding operation behavior classification, determine
Time weighting coefficient k.
7. method according to claim 2 is it is characterised in that also include：Server according to determine user preference, and
User preference and the corresponding relation of user characteristicses, obtain the corresponding user characteristicses of user preference determining.
8. method according to claim 7 is it is characterised in that also include：The target phase that server reports according to client
The predetermined keyword falling, and the corresponding relation of key word and user tag, determine the user's mark corresponding to key word reporting
Sign, and the corresponding relation according to user tag and book labels, obtain the corresponding book labels of user tag determining, set up figure
Book label and the corresponding relation of user characteristicses.
9. a kind of according to user's web page browsing behavior judge user tendency server it is characterised in that include：
Receiver module, for receiving the identification information of document in the browsed webpage of user that client reports, and client screen
Curtain display content is in the corresponding relation of the location sets of document and the time of staying of display content；
Determining module, if including target paragraph for display content, according to the time of staying of display content, determines target paragraph
The time of staying, target paragraph is preset with user tendency description information, and described user tendency description information is by target
The tendentiousness information of the relevant user viewpoint that the content that paragraph is recorded judges；
Comparison module, for the user that will be determined according to time of staying of target paragraph to the interest-degree of target paragraph and user
Tendentiousness description information, determines user preference.
10. server according to claim 9, it is characterised in that comparison module, is additionally operable to stopping according to target paragraph
Stay the interest-degree to target paragraph for the user that the time determines, and interest-degree threshold value compares, according to comparative result and user tendency
Description information determines user preference.
11. servers according to claim 9, it is characterised in that receiver module, report for receiving client software
, client screen display content is in the corresponding relation of the location sets of document and the time of staying of display content, or server
By way of receiving the web development technologies by creating interaction network page application that client utilizes client-side scripting language seizure
Report, client screen display content is in the corresponding relation of the location sets of document and the time of staying of display content.
12. servers according to claim 10, it is characterised in that comparison module, are additionally operable to stopping according to target paragraph
Stay time and location sets proportion, determine the interest-degree to target paragraph for the user, location sets proportion is target paragraph in document
Location sets with execution from screen remove target paragraph operation when the location sets in document for the screen display content ratio.
13. servers according to claim 12, it is characterised in that comparison module, are additionally operable to calculate interest-degree formula such as
Under, interest-degree=k*t+l*q%, wherein, k is time weighting coefficient, and t is the time of staying of target paragraph, and l is proportion weight system
Number, q% location sets proportion.
14. servers according to claim 13 it is characterised in that receiver module, are additionally operable to be reported according to client
With the time of staying of the location sets in document for the screen display content and screen display content, mutually corresponding operation behavior class
Not, determine time weighting coefficient k.
15. servers according to claim 10 are it is characterised in that also include：
Acquisition module, for the user preference according to determination, and the corresponding relation of user preference and user characteristicses, determined
The corresponding user characteristicses of user preference.
16. servers according to claim 15 are it is characterised in that also include：
Set up module, the predetermined keyword of the target paragraph for being reported according to client, and key word and user tag
Corresponding relation, determines the user tag corresponding to key word reporting, and the corresponding relation according to user tag and book labels,
Obtain the corresponding book labels of user tag determining, set up the corresponding relation of book labels and user characteristicses.
17. a kind of according to user's web page browsing behavior judge user preference system it is characterised in that include：
Terminal, the identification information of document in the browsed webpage of the user for reporting to server, and screen display content exist
The corresponding relation of the time of staying of the location sets of document and display content, the content that the reception server sends according to user preference
Information；
Server, for receiving the identification information of document in the browsed webpage of user that client reports, and client screen
Display content in the corresponding relation of the location sets of document and the time of staying of display content, if display content includes target phase
Fall, then the time of staying according to display content, determine the time of staying of target paragraph, target paragraph is preset with user tendency and retouches
State information, the user that the time of staying according to target paragraph is determined describes to the interest-degree of target paragraph and user tendency
Information, described user tendency description information is the tendentiousness of the relevant user viewpoint being judged by the content that target paragraph is recorded
Information, determines user preference.
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| CN111625712B (en) * | 2020-04-27 | 2023-06-30 | 北京三快在线科技有限公司 | User browsing behavior reporting method and device, readable storage medium and electronic equipment |
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