CN103136235B - Data processing platform (DPP), data handling system and data processing method - Google Patents
Data processing platform (DPP), data handling system and data processing method Download PDFInfo
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- CN103136235B CN103136235B CN201110383606.4A CN201110383606A CN103136235B CN 103136235 B CN103136235 B CN 103136235B CN 201110383606 A CN201110383606 A CN 201110383606A CN 103136235 B CN103136235 B CN 103136235B
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Abstract
A kind of data processing platform (DPP), data handling system and data processing method.The platform includes：Ad data processing unit, including：First communication module and modular converter, first communication module obtain the ad data of flash forms；Modular converter receives the ad data of the flash forms of first communication module transmission, and the ad data of flash forms is converted to the ad data of html5 forms, and the ad data of the html5 forms after conversion is issued into first communication module；Server, receives and stores the ad data of the html5 forms.The system includes：Data processing platform (DPP) and mobile terminal, server receives the application data solicited message that the ad data and mobile terminal of html5 forms are sent, the application data corresponding with application data solicited message is called, and the information after application data and ad data integration is issued to mobile terminal.The present invention can simplify safely playing animation promotional literature.
Description
Technical field
The present invention relates to technical field of information processing, more particularly to a kind of data processing platform (DPP), data handling system and number
According to processing method.
Background technology
The embedded advertisements of application program in existing mobile terminal, are mostly word or static picture, the sensation given people
Compare inflexible, so advertising results are poor, even if replace static picture using gif format pictures, but based on gif formatted files
The requirement of itself and standard, its animation effect are also very limited.
In order to improve the animation effect of advertisement, ad content can be converted to Flash format, Jin Er in the prior art
Support that the mobile terminal of Flash format is played out.
But at least there is the defect of following two aspects in prior art：
On the one hand, the resource occupation of the product of Flash software generation on mobile terminals is big in the prior art and uses
When flash player is played out, flash player may be easy to be utilized leak, so that the problem of causing security.
On the other hand, due to the above mentioned problem that Flash is present, many mobile terminals do not support Flash in the prior art
The broadcasting of formatted file, such as：Apple Inc. mobile terminal (including：Newest and conventional ios platform) Flash lattice are not supported
Formula.
Therefore, the broadcasting how to simplify in mobile terminal, safely carried out animated advertising file just turns into art technology
Personnel's urgent problem to be solved.
The content of the invention
The problem of present invention is solved is to provide a kind of data processing that can simplify safely playing animation promotional literature and put down
Platform, data handling system and data processing method.
In order to solve the above problems, the invention provides a kind of data processing platform (DPP), including：
Ad data processing unit, including：First communication module and modular converter, wherein, the first communication module is used
In the ad data for obtaining flash forms；The modular converter is used for the wide of the flash forms for receiving first communication module transmission
Data are accused, and the ad data of flash forms is converted into html5 (Hypertext Markup Language, HTML, text
Markup language) form ad data, and the ad data of the html5 forms after conversion is sent to first communication module；
Server, connects the first communication module, the ad data for receiving and storing the html5 forms.
Alternatively, the modular converter includes：
First memory module, for storing switching software；
Calling module, connects the first memory module and first communication module, and flash lattice are obtained when passing through first communication module
After the ad data of formula, the switching software is called, the ad data of flash forms is converted to the advertisement of html5 forms
Data, and the ad data of the html5 forms after conversion is sent to the server by first communication module.
In order to solve the above problems, present invention also offers a kind of data handling system, including：Above-mentioned data processing platform (DPP)
And mobile terminal, wherein, the server receive the html5 forms that the ad data processing unit is sent ad data and
The application data solicited message that the mobile terminal is sent, calls the application number corresponding with the application data solicited message
According to, and the information after the application data and ad data integration is issued to the mobile terminal.
Alternatively, the server includes：
Second communication module；
Ad data memory module, connects the second communication module, for storing what is obtained by second communication module
The ad data of the html5 forms；
Application data store module, for storing application data；
Search module, connects the second communication module and the application data store module, is passing through the second communication mould
Block obtain mobile terminal application data solicited message after, from the application data search obtain with the mobile terminal should
With the corresponding application data of data request information；
Extraction module, connects the ad data memory module, for extracting the part or all of ad data；
Module, connection search module and extraction module are integrated, for obtaining application data and the extraction that search module is obtained
The ad data that module is obtained, and above two data are integrated, and the data after integration are passed through into second communication module
It is issued to mobile terminal.
Alternatively, the extraction module includes：
Subscriber information storing module, for the user profile of memory mobile terminal, the user profile at least includes user
Preference information；
Sort module, connects the ad data memory module, for the html5 lattice stored to ad data memory module
The ad data of formula is at least classified according to consumer taste, and the ad data of sorted html5 forms is stored again
In ad data memory module；
Screening module, connects the subscriber information storing module, ad data memory module and integrates module, for from point
Filter out the ad data corresponding with the user profile in the ad data of html5 forms after class, and will filter out
The ad data of html5 forms is sent to integration module.
Alternatively, the ad data processing unit also includes：Advertisement tag generation module, connects modular converter and first
Communication module, for the ad data according to the html5 forms after the conversion, obtains corresponding with the ad data
The advertisement tag information of html5 forms, and the ad data including advertisement tag information is passed through into first communication module and second
Communication module is sent to the ad data memory module, and the ad data includes advertisement tag information.
Alternatively, the mobile terminal includes：
Processor, for generating application data solicited message；
Third communication module, connects the processor and the server, for the application data solicited message to be sent out
Give the server, and the data message that the reception server is sent；
Identification module, connects the third communication module, for identifying application from the data message that server is sent
The ad data of data and html5 forms；
Playing module, connects the identification module, at least being broadcast to the application data and advertisement tag information
Put；
Display module, connects the playing module, is shown for the data message to broadcasting.
Alternatively, the mobile terminal also includes：Guidance panel, connects the playing module, is based on for obtaining user
The selection information of the advertisement tag information, and the selection information of user is sent to the playing module；The playing module
Selection information based on user is played out to the ad data.
Alternatively, the mobile terminal also includes：Positioner, connects third communication module, for obtaining mobile terminal
Current positional information, and the positional information is sent to server as user profile.
In order to solve the above problems, present invention also offers a kind of data processing method, including：
Obtain the ad data of flash forms；
The ad data of flash forms is converted to the ad data of html5 forms；
The ad data of html5 forms after conversion is sent to external reception equipment.
Alternatively, the ad data that the ad data by flash forms is converted to html5 forms is soft using changing
What part was realized.
Alternatively, the switching software is wallaby softwares.
Alternatively, the external reception equipment is server, and methods described also includes：The server receives described
The application data solicited message that the ad data and mobile terminal of html5 forms are sent, calls and asks to believe with the application data
The corresponding application data of manner of breathing, and the information after the application data and ad data integration is issued to the movement eventually
End.
Alternatively, the application data and the ad data are integrated includes：Obtain the user profile of mobile terminal, institute
Stating user profile at least includes consumer taste information；The ad data of the html5 forms is at least carried out according to consumer taste
Classification, obtains the ad data of sorted html5 forms；Filtered out from the ad data of sorted html5 forms with
The corresponding ad data of the user profile；The ad data of the html5 forms filtered out and the application data are carried out
Integrate.
Alternatively, the application data and the ad data are integrated also includes：Obtain the current position of mobile terminal
Information, search obtains the ad data corresponding with the positional information from the ad data of the html5 forms filtered out, will
Obtained ad data is searched for be integrated with the application data.
Alternatively, before the ad data of the html5 forms after by conversion is sent to server, the advertisement number is extracted
According to advertisement tag information；The ad data that the server is received includes the advertisement tag information.
Alternatively, the data processing method also includes：Letter after the application data and the ad data are integrated
Breath be issued to after the mobile terminal, identified in the data message that the mobile terminal is sent from server application data with
The ad data of html5 forms, and at least the application data and advertisement tag information are played out and shown.
Alternatively, the data processing method also includes：After the advertisement tag information is played out and shown, obtain
Selection information of the family based on the advertisement tag information is taken, and the ad data is broadcast according to the selection information of user
Put and show.
Compared with prior art, the present invention has advantages below：
1) present invention is converted to the ad data of flash forms the ad data of html5 forms, by html5 forms
Ad data is sent to server, and then the application data for being asked the ad data of html5 forms together with user by server
One piece is handed down to mobile terminal, and the final broadcasting and display that animation is carried out in mobile terminal.Not only solve in the prior art
Do not support flash formatted files mobile terminal can not playing animation the problem of；And avoid in the prior art using flash
Player plays animation is easily caused the unsafe problem of information；Meanwhile, compared to the ad data of flash forms, html5 lattice
The CPU consumption in running of mobile terminal of the ad data of formula is relatively low, so that power consumption is smaller.
In addition, the ad data for the html5 forms played and shown in mobile terminal of the present invention is by by flash forms
What ad data was converted to, it is to avoid the drawbacks of animation directly can not be made using html5 codes.
2) in alternative, ad data can be classified according to consumer taste information, so that will be with mobile terminal
The request that is incorporated into mobile terminal of the corresponding ad data of consumer taste information application data in, use may finally be improved
The experience effect at family, improves the success rate of advertisement.
Brief description of the drawings
Fig. 1 is the structural representation of data handling system in the embodiment of the present invention；
Fig. 2 is the structural representation of ad data processing unit in Fig. 1；
Fig. 3 is the structural representation of server in Fig. 1；
Fig. 4 is the structural representation of mobile terminal in Fig. 1；
Fig. 5 is the schematic flow sheet of data processing method in the embodiment of the present invention.
Embodiment
To enable the above objects, features and advantages of the present invention more obvious understandable, below in conjunction with the accompanying drawings to the present invention
Embodiment be described in detail.
Many details are elaborated in the following description to fully understand the present invention, but the present invention can be with
It is different from other manner described here to implement using other, therefore the present invention is not limited by following public specific embodiment
System.
Just as described in the background section, it is many in the prior art that animated advertising is made into flash forms, but on the one hand
The file of flash forms has resource occupation big and unsafe defect；On the other hand many mobile terminals do not support flash
File.
For drawbacks described above, inventor proposes that a kind of data processing that can simplify safely playing animation promotional literature is put down
Platform, data handling system and data processing method.It mainly uses html5 formatted files to occupy resource small, very safe
And increasing mobile terminal supports the advantage of html5 forms, it is contemplated that：It can not be made at all only with html5 codes dynamic
Draw, the programming language for writing animation use using html5 codes is excessively tediously long, and thinking too complex, it is impossible to realize.Therefore invent
People is first converted to the ad data of flash forms the data of html5 forms, is then sent to the data of html5 forms
Server, and then according to the request of mobile terminal, the application data corresponding with the request is provided by server, and will apply
Data are combined with ad data, and the data after integration then are sent into mobile terminal.Technical solution of the present invention can be with
The advertisement of good Dynamic Display effect product is needed for playing automobile, daily chemical products, real estate, electronic digital product etc.,
Either need to conduct high quality and the video intention short-movie of appeal in advertising.
It is described in detail below in conjunction with the accompanying drawings.
With reference to shown in Fig. 1, a kind of data handling system 10 is present embodiments provided, including：Data processing platform (DPP) 30 and shifting
Dynamic terminal 300.Wherein, data processing platform (DPP) 30 is connected to carry out information transfer with mobile terminal 300.The data processing platform (DPP)
30 can provide the ad data of application data and html5 forms for mobile terminal 300, can also be provided for mobile terminal 300
Other data messages.
The data processing platform (DPP) 30 includes：Ad data processing unit 100 and server 200, wherein, the advertisement number
It is connected to carry out information transfer, the server 200 and the mobile terminal 300 with the server 200 according to processing unit 100
Connect to carry out information transfer.The ad data processing unit 100 is used for the advertisement that html5 forms are provided for server 200
Data, the server 200 receives the ad datas of the html5 forms that the ad data processing unit 100 is sent and described
Mobile terminal 300 send application data solicited message there is provided the application data corresponding with the application data solicited message,
And the information after integrating the application data and the ad data is issued to the mobile terminal 300.
In the present embodiment server 200 as ad data processing unit 100 external reception device, for receiving and depositing
Store up the ad data of the html5 forms.It should be noted that in other embodiments of the invention, at the ad data
Reason device 100 can also connect other external reception devices, and the ad data of html5 forms is sent into other external receptions
Device, it is not limited the scope of the invention.
With reference to shown in reference to Fig. 2, the ad data processing unit 100 can include：First communication module 110 and conversion
Module 130, wherein, the first communication module 110 is used for the ad data for obtaining flash forms；The modular converter 130 is used
In the ad data for the flash forms for receiving the transmission of first communication module 110, and the ad data of flash forms is converted to
The ad data of html5 (Hypertext MarkupLanguage, HTML, text mark up language) form, and by after conversion
The ad data of html5 forms is sent to first communication module 110.
Wherein, the first communication module 110 can be connected (not shown in Fig. 2) with any one the outside equipment that sends,
The outside equipment that sends is used to send raw advertisement data to first communication module 110, such as：The ad data of flash forms.
The outside equipment and first receiver module 110 of sending can use wired connection, it would however also be possible to employ wireless connection.
In addition, the ad data processing unit 100 can also include：Identification equipment (not shown), the identification
Equipment can at least identify the ad data of flash forms from the outside raw advertisement data for sending equipment transmission, and then
The ad data of flash forms is sent to modular converter 130 by first communication module 110.
Wherein, the modular converter 130 can include：
First memory module 131, for storing switching software；
Calling module 132, connection the first memory module 131 and first communication module 110, when passing through first communication module
After the ad data of 110 acquisition flash forms, the switching software is called, the ad data of flash forms is converted to
The ad data of html5 forms, and the ad data of the html5 forms after conversion is sent to by first communication module 110
The server 200.
The switching software stored in the present embodiment in the first memory module 131 can be wallaby softwares.It is described
Wallaby (sandbag mouse) software be Adobe Labs companies issue a new application software, its support by Flash animations with
And the embedded content of animation is easily converted into HTML5 forms.
Modular converter 130 described in the present embodiment directly obtains the advertisement for the flash forms that first communication module 110 is obtained
Data, and use calling module 132 to call wallaby softwares the ad data of flash forms is converted into html5 forms
Ad data, and then calling module 132 sent the ad datas of the html5 forms after conversion by first communication module 110
To server 200.
It should be noted that in other embodiments of the invention, the identification equipment can also include：Change flash
Module, such as：The ad data of word forms can be converted to the ad data of flash forms；The modular converter 130 may be used also
To use other software so that the ad data of flash forms to be converted to the ad data of html5 forms, such as：Google
(Google) Swiffy softwares that company releases etc..As long as the ad data of flash forms can be converted into html5 forms
The modular converter 130 of ad data is all in protection scope of the present invention.
Ad data processing unit described in the present embodiment 100 can also include：Advertisement tag generation module is (in Fig. 2 not
Show), connection modular converter 130 and first communication module 110, for the advertisement number according to the html5 forms after the conversion
According to, the advertisement tag information of the html5 form corresponding with the ad data is obtained, and by including the wide of advertisement tag information
Accuse data and server 200 is sent to by first communication module 110, now ad data processing unit 100 is sent to server
200 ad data includes advertisement tag information.
It should be noted that outside send in the raw advertisement data that equipment is sent can also include flash forms
Advertisement tag information, now, directly the advertisement tag information of flash forms is converted to by the modular converter 130
The advertisement tag information of html5 forms, now first communication module 110 be sent in the ad data of server 200
Advertisement tag information including html5 forms, so as to save advertisement tag generation module.
With reference to shown in reference to Fig. 3, the server 200 can include：
Second communication module 210；
Ad data memory module 220, connects the second communication module 210, and second communication module is passed through for storing
The ad data of the 210 html5 forms obtained；
Application data store module 230, for storing application data；
Search module 240, connects the second communication module 210 and the application data store module 230, is passing through the
Two communication modules 210 obtain mobile terminal application data solicited message after, from the application data search obtain with it is described
The corresponding application data of application data solicited message of mobile terminal 300；
Extraction module 250, connects the ad data memory module 220, for extracting the part or all of advertisement number
According to；
Integrate module 260, connection search module 240 and extraction module 250 should for obtain that search module 240 obtains
The ad data obtained with data and extraction module 250, and above two data are integrated, and the data after integration are led to
Cross second communication module 210 and be issued to mobile terminal 300.
Wherein, the second communication module 210 matches with the first communication module 110, and both can use wired
Communication mode, it would however also be possible to employ communication.
Wherein, the ad data memory module 220 is used to store the html5 forms that second communication module 210 is obtained
Ad data, it can be any one storage device in the prior art.When ad data processing unit 100 is to the server
When 200 ad datas sent include advertisement tag information, in the ad data that the ad data memory module 220 is stored
Also advertisement tag information is included.Specifically, the advertisement tag information can pass through the communication mould of first communication module 110 and second
Block 210 is sent to the ad data memory module 220.
Wherein, the application data store module 230 can store the application data of various forms, and it can also be existing
The storage device of any one in technology.The application data can include：Word, sound, picture etc., specifically, it can be
Html5 forms or gif, txt form etc., the application data can meet the application demand of mobile terminal 300.
Specifically, ad data memory module described in the present embodiment 220 and the application data store module 230 can be with
Using same storage device.
Wherein, the extraction module 250 can include：
Subscriber information storing module 251, for the user profile of memory mobile terminal 300, the user profile is at least wrapped
Include consumer taste information；
Sort module 252, connects the ad data memory module 220, for being stored to ad data memory module 220
The ad datas of html5 forms at least classified according to consumer taste, and by the ad data of sorted html5 forms
Again it is stored in ad data memory module 220；
Screening module 253, connects the subscriber information storing module 251, ad data memory module 220 and integrates module
260, for filtering out the ad data corresponding with the user profile from the ad data of sorted html5 forms,
And the ad data of the html5 forms filtered out is sent to integration module 260.
Wherein, the user profile in the subscriber information storing module 251 can be obtained and stored in advance, such as：
User profile is regard as the information that must be provided during user's registration；Can also be after user's registration from mobile terminal 300 and service
The user profile is obtained and supplemented in interactive information between device 200.
The consumer taste can include：Food and drink, tourism, amusement, film, shopping etc., it can modify at any time.
As a specific example, the user A stored in the subscriber information storing module 251 consumer taste information is
Swimming, the ad data for the sorted html5 forms that sort module 252 is obtained includes all advertisement letters relevant with swimming
Breath, such as：The advertising message of the products such as natatorium, swimsuit.
Wherein, it is described to integrate application data and extraction module 250 that module 260 is mainly used in obtaining search module 240
Obtained ad data is integrated into the data of a html5 form, so as to can at least show the application in a page
The advertisement tag information of data and the ad data, its specific integration technology be for those skilled in the art it is well known,
It will not be repeated here.
It should be noted that the ad data processing unit 100 can also include：Compression module and coding module, its
Processing and coded treatment are compressed to the ad data of the html5 forms after conversion respectively, transmitted with improving to server 200
The speed and security of data.Accordingly, the server 200 includes：Decompression module and decoding module, it is respectively to receiving
The ad data of the html5 forms arrived carries out decompression and decoding processing.
With reference to shown in reference to Fig. 4, the mobile terminal 300 supports html5 forms, and it can include：
Processor 310, for generating application data solicited message；
Third communication module 320, connects the processor 310 and the server 200, for the application data to be asked
Information is asked to be sent to the server 200, and the data message that the reception server 200 is sent；
Identification module 330, connects the third communication module 320, for knowledge in the data message that is sent from server 200
Do not go out the ad data of application data and html5 forms；
Playing module 340, connects the identification module 330, at least to the application data and advertisement tag information
Play out；
Display module 350, connects the playing module 340, is shown for the data message to broadcasting.
Mobile terminal 300 described in the present embodiment can be vehicle-mounted machine or mobile phone of any one support html5 form etc.
Equipment.
Wherein, the processor 310 carries out information exchange with user, can specifically include：Touch-screen, keyboard, mouse, wheat
The devices such as gram wind, so as to generate the application data solicited message that search module 240 can be recognized.
Wherein, the third communication module 320 matches with the second communication module 210.
In addition, the mobile terminal 300 can also include：Guidance panel (not shown), connects the playing module
340, it is sent to described broadcast for obtaining selection information of the user based on the advertisement tag information, and by the selection information of user
Amplification module 340；Selection information of the playing module 340 based on user is played out to the ad data.
Therefore, when mobile terminal 300 is played and shows the application data information, both information can be selected according to user
The advertising data information is played and shown, directly redirect broadcasting and the advertising data information can also be shown.
Preferably, the mobile terminal 300 can also include：Positioner (not shown), connects third communication mould
Block 320, the positional information current for obtaining mobile terminal, and the positional information is sent to server as user profile
200.The positional information can be stored in subscriber information storing module 251 as user profile.Now, liked according to user
, can also be according to the current positional information pair of mobile terminal 300 after good information is classified to the ad data of html5 forms
The ad data of html5 forms carries out the second subseries, so that only will be relative with the positional information that the mobile terminal 300 is current
Answer and the ad data of the html5 form corresponding with consumer taste information is incorporated into the application data that mobile terminal 300 is required
In, the experience effect of user may finally be improved, the success rate of advertisement is improved.Such as：Consumer taste information is food and drink, and user is current
Position is Shanghai Jing'an District, then the ad data corresponding with food and drink, and then use point can be first obtained using sort module 252
Generic module 252 obtains the ad data that positional information is also Shanghai Jing'an District from the ad data corresponding with food and drink, finally
The corresponding and positional information with food and drink is sent to for the ad data of Shanghai Jing'an District by second communication module 210 mobile whole
End 300.
It should be noted that the server 200 can also include：Compression module and coding module, it is respectively to advertisement
Data and application data are compressed processing and coded treatment, to improve speed and safety that data are transmitted to mobile terminal 300
Property.Accordingly, the mobile terminal 300 can also include：Decompression module and decoding module, its advertisement respectively to receiving
Data and application data carry out decompression and decoding processing.
Correspondingly, with reference to shown in Fig. 5, present invention also offers a kind of data processing method, it can include：
Step S1, obtains the ad data of flash forms；
Step S2, the ad data of flash forms is converted to the ad data of html5 forms；
Step S3, external reception equipment is sent to by the ad data of the html5 forms after conversion.
Wherein, the ad data that the ad data by flash forms is converted to html5 forms can be using conversion
What software was realized.Specifically, the switching software can be wallaby softwares.
Wherein, the external reception equipment is server, and methods described can also include：The server receives described
The application data solicited message that the ad data and mobile terminal of html5 forms are sent, calls and asks to believe with the application data
The corresponding application data of manner of breathing, and the information after the application data and ad data integration is issued to the movement eventually
End.
Specifically, the application data and the ad data are integrated and can included：Obtain user's letter of mobile terminal
Breath, the user profile at least includes consumer taste information；To the ad datas of the html5 forms at least according to consumer taste
Classified, obtain the ad data of sorted html5 forms；Screened from the ad data of sorted html5 forms
Go out the ad data corresponding with the user profile；By the ad data of the html5 forms filtered out and the application data
Integrated.
Further, the application data and the ad data are integrated and can also included：Obtain mobile terminal current
Positional information, from the ad data of the html5 forms filtered out search obtain the advertisement corresponding with the positional information
Data, the ad data that search is obtained is integrated with the application data.
In addition, before the ad data of the html5 forms after by conversion is sent to server, can also extract described wide
Accuse the advertisement tag information of data；The ad data that then server is received includes the advertisement tag information.
Data processing method also includes described in the present embodiment：After the application data and the ad data are integrated
Information is issued to after the mobile terminal, and application data is identified in the data message that the mobile terminal is sent from server
With the ad data of html5 forms, and at least the application data and advertisement tag information are played out and shown.
As a specific example, after the advertisement tag information is played out and shown, obtain user and be based on
The selection information of the advertisement tag information, and the ad data is played out and shown according to the selection information of user.
As another specific example, after the advertisement tag information is played out and shown, without user's
Information is selected, directly the corresponding ad data of the label information is played out and shown.
Specifically, above-mentioned advertisement data processing method can be realized using above-mentioned data handling system, will not be repeated here.
Although the present invention is disclosed as above with preferred embodiment, the present invention is not limited to this.Any art technology
Personnel, without departing from the spirit and scope of the present invention, can make various changes or modifications, therefore protection scope of the present invention should
It is defined when by claim limited range.
Claims (17)
1. a kind of data processing platform (DPP), it is characterised in that including：
Ad data processing unit, including：First communication module and modular converter, wherein, the first communication module is used to obtain
Take the ad data of flash forms；The modular converter is used for the advertisement number for receiving the flash forms of first communication module transmission
According to, and the ad data of flash forms is converted to the ad data of html5 forms, and by the wide of the html5 forms after conversion
Accuse data and be sent to first communication module；
Server, connects the first communication module, the ad data for receiving and storing the html5 forms；
The ad data and mobile terminal that the server receives the html5 forms that the ad data processing unit is sent are sent
Application data solicited message, call the application data corresponding with the application data solicited message, and by the application number
Moved according to the data that html5 forms are integrated into the ad data, and by the data distributing of the html5 forms after integration to described
Dynamic terminal.
2. data processing platform (DPP) as claimed in claim 1, it is characterised in that the modular converter includes：
First memory module, for storing switching software；
Calling module, connects the first memory module and first communication module, and flash forms are obtained when passing through first communication module
After ad data, the switching software is called, the ad data of flash forms is converted to the ad data of html5 forms,
And the ad data of the html5 forms after conversion is sent to the server by first communication module.
3. a kind of data handling system, it is characterised in that including：Data processing platform (DPP) as claimed in claim 1 or 2 and movement
Terminal, wherein, the server receives the ad data for the html5 forms that the ad data processing unit is sent and the shifting
The application data solicited message that dynamic terminal is sent, calls the application data corresponding with the application data solicited message, and will
The application data and the ad data are integrated into the data of html5 forms, and by under the data of the html5 forms after integration
It is dealt into the mobile terminal.
4. data handling system as claimed in claim 3, it is characterised in that the server includes：
Second communication module；
Ad data memory module, connects the second communication module, for storing by described in second communication module acquisition
The ad data of html5 forms；
Application data store module, for storing application data；
Search module, connects the second communication module and the application data store module, is obtained by second communication module
After the application data solicited message for obtaining mobile terminal, search obtains the application number with the mobile terminal from the application data
According to the corresponding application data of solicited message；
Extraction module, connects the ad data memory module, for extracting the part or all of ad data；
Module, connection search module and extraction module are integrated, for obtaining application data and the extraction module that search module is obtained
Obtained ad data, and above two data are integrated, and the data after integration are issued by second communication module
To mobile terminal.
5. data handling system as claimed in claim 4, it is characterised in that the extraction module includes：
Subscriber information storing module, for the user profile of memory mobile terminal, the user profile at least includes consumer taste
Information；
Sort module, connects the ad data memory module, for the html5 forms that are stored to ad data memory module
Ad data is at least classified according to consumer taste, and the ad data of sorted html5 forms is stored in extensively again
Accuse data memory module；
Screening module, connects the subscriber information storing module, ad data memory module and integrates module, for after classification
Html5 forms ad data in filter out the ad data corresponding with the user profile, and by the html5 filtered out
The ad data of form is sent to integration module.
6. data handling system as claimed in claim 4, it is characterised in that the ad data processing unit also includes：Extensively
Tag generation module, connection modular converter and first communication module are accused, for the advertisement according to the html5 forms after the conversion
Data, obtain the advertisement tag information of the html5 form corresponding with the ad data, and by including advertisement tag information
Ad data is sent to the ad data memory module, the ad data by first communication module and second communication module
Including advertisement tag information.
7. data handling system as claimed in claim 6, it is characterised in that the mobile terminal includes：
Processor, for generating application data solicited message；
Third communication module, connects the processor and the server, for the application data solicited message to be sent to
The server, and the data message that the reception server is sent；
Identification module, connects the third communication module, for identifying application data from the data message that server is sent
With the ad data of html5 forms；
Playing module, connects the identification module, at least being played out to the application data and advertisement tag information；
Display module, connects the playing module, is shown for the data message to broadcasting.
8. data handling system as claimed in claim 7, it is characterised in that the mobile terminal also includes：Guidance panel, even
The playing module is connect, for obtaining selection information of the user based on the advertisement tag information, and by the selection information of user
It is sent to the playing module；Selection information of the playing module based on user is played out to the ad data.
9. data handling system as claimed in claim 7, it is characterised in that the mobile terminal also includes：Positioner, even
Third communication module is connect, the positional information current for obtaining mobile terminal, and the positional information is sent out as user profile
Give server.
10. a kind of data processing method, it is characterised in that including：
Obtain the ad data of flash forms；
The ad data of flash forms is converted to the ad data of html5 forms；
The ad data of html5 forms after conversion is sent to external reception equipment；
The external reception equipment is server, and methods described also includes：The server receives the advertisement of the html5 forms
The application data solicited message that data and mobile terminal are sent, calls the application number corresponding with the application data solicited message
According to, and the application data and the ad data be integrated into the data of html5 forms, and by the html5 forms after integration
Data distributing to the mobile terminal.
11. data processing method as claimed in claim 10, it is characterised in that the ad data by flash forms turns
The ad data for being changed to html5 forms is realized using switching software.
12. data processing method as claimed in claim 11, it is characterised in that the switching software is wallaby softwares.
13. data processing method as claimed in claim 10, it is characterised in that by the application data and the ad data
Integration includes：The user profile of mobile terminal is obtained, the user profile at least includes consumer taste information；To the html5
The ad data of form is at least classified according to consumer taste, obtains the ad data of sorted html5 forms；From classification
The ad data corresponding with the user profile is filtered out in the ad data of html5 forms afterwards；By the html5 filtered out
The ad data of form is integrated with the application data.
14. data processing method as claimed in claim 13, it is characterised in that by the application data and the ad data
Integration also includes：The current positional information of mobile terminal is obtained, searches for and obtains from the ad data of the html5 forms filtered out
The ad data corresponding with the positional information, the ad data that search is obtained is integrated with the application data.
15. data processing method as claimed in claim 10, it is characterised in that the advertisement of the html5 forms after by conversion
Data are sent to before server, extract the advertisement tag information of the ad data；The advertisement number that the server is received
According to including the advertisement tag information.
16. data processing method as claimed in claim 15, it is characterised in that also include：By the application data and described
Information after ad data is integrated is issued to after the mobile terminal, the data message that the mobile terminal is sent from server
In identify the ad data of application data and html5 forms, and at least the application data and advertisement tag information are carried out
Play and show.
17. data processing method as claimed in claim 16, it is characterised in that also include：The advertisement tag information is entered
After row is played and shown, selection information of the user based on the advertisement tag information is obtained, and according to the selection information of user
The ad data is played out and shown.
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| CN104915977B (en) * | 2014-03-14 | 2020-03-17 | 腾讯科技（深圳）有限公司 | Animation file generation method and device of local application program |
| CN105513115B (en) * | 2014-10-16 | 2020-06-16 | 腾讯科技（深圳）有限公司 | Method and device for converting SWF into Canvas animation |
| CN105376594A (en) * | 2015-10-28 | 2016-03-02 | 无锡峰巢美家网络科技有限公司 | Multi-platform multi-terminal advertisement data synchronously distributing device and system |
| CA2992118A1 (en) | 2016-06-23 | 2017-12-28 | Guangzhou Kuaizi Information Technology Co., Ltd. | Methods and systems for automatically generating advertisements |
| CN106202188B (en) * | 2016-06-23 | 2021-05-11 | 广州筷子信息科技有限公司 | Method and device for tagging elements of advertisement creatives |
| CN106993238A (en) * | 2017-04-14 | 2017-07-28 | 网宿科技股份有限公司 | Audio and video playing method and device, audio frequency and video live broadcasting method and system based on Html5 |
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