CN103124263A

CN103124263A - Advertisement serving system, advertisement serving device and advertisement server

Info

Publication number: CN103124263A
Application number: CN2013100127281A
Authority: CN
Inventors: 徐骞
Original assignee: Huawei Technologies Co Ltd
Current assignee: Huawei Technologies Co Ltd
Priority date: 2013-01-14
Filing date: 2013-01-14
Publication date: 2013-05-29
Anticipated expiration: 2033-01-14
Also published as: CN103124263B

Abstract

The invention discloses an advertisement serving system, an advertisement serving device and an advertisement server. The advertisement serving system comprises a client, a webpage server, the advertisement serving device, an advertisement strategy judgment device and the advertisement server; the advertisement serving device transmits a redirect message carrying an IP (internet protocol) of the client to the client according to an advertisement serving strategy after receiving the advertisement serving strategy; the client transmits an advertisement style request carrying the IP address of the client to the advertisement server according to the redirect message; the advertisement server transmits a first advertisement style template comprising a web page frame and an advertisement page frame to a source IP address when judging that the source IP address of the advertisement style request is as same as the carried IP address of the client after acquiring the source IP address of the advertisement style request and the carried IP address of the client; and the client displays received advertisement contents and webpage contents according to the advertisement style template. By the aid of the mode, the advertisement serving success rate can be increased.

Description

A kind of advertisement pushing system and advertisement pushing equipment, Advertisement Server

Technical field

The present invention relates to communication technical field, particularly relate to a kind of advertisement pushing system and advertisement pushing equipment, Advertisement Server.

Background technology

The web advertisement refers to utilize the modes such as ad banner on the website, text link, multimedia, in the advertisement of the Internet publication or issue.Along with Internet technology is gradually improved, use the user of the Internet more and more, the web advertisement has been obtained fast development, has also developed the advertisement pushing business thereupon.The advertisement pushing business refers to throw in targetedly some and relevant, the business Extraordinary advertisement of access when the user is with the browser access webpage.

The principle of advertisement pushing business is as follows: the user is intercepted and captured by advertisement pushing equipment to the web access requests that web page server sends by client, the flow that advertisement pushing equipment can produce the web access requests that receives is analyzed, draw user corresponding to client access characteristic information, and this access characteristic information is sent to the advertising strategy decision device.The advertising strategy decision device can push the advertisement of certain type and send the advertisement pushing strategy to advertisement pushing equipment for this user according to above-mentioned access characteristic information judgement, comprises the chained address for the treatment of advertisement in this advertisement pushing strategy.When again receiving the web access requests of client, advertisement pushing equipment can be according to this advertisement pushing strategy, send to client and comprise the above-mentioned pattern redirection message for the treatment of the advertisement chained address, client can according to pattern redirection message access Advertisement Server, be obtained the content of the advertisement for the treatment of from Advertisement Server.

There is defective in above-mentioned advertisement sending method, for example: when the user accesses comprehensive website, client may be initiated a plurality of web access requests moment, these requests may transmit via a plurality of links, thereby intercepted and captured by different advertisement pushing equipment, thereby may cause a plurality of advertisement pushing equipment simultaneously to a plurality of advertisements of client push, a plurality of advertisements are all represented on client within very short time simultaneously, the online that affects the terminal use is experienced.

In order to solve the problem that pushes simultaneously in above-mentioned a plurality of advertisement short time, solve the problems referred to above by increasing advertisement pushing ruling equipment in prior art.As shown in Figure 1, system 10 comprises: client 101, web page server 102, Advertisement Server 103, advertisement pushing equipment 104, advertising strategy decision device 105 and advertisement pushing ruling equipment 106.

Advertisement pushing equipment 104 is intercepted and captured the web page browsing request of client 101, and carries out flow analysis, obtains access characteristic information, and this access characteristic information is sent to advertising strategy decision device 105.Advertising strategy decision device 105 is returned to the advertisement pushing strategy according to this access characteristic information to advertisement pushing equipment.Advertisement pushing equipment 104 generates the pattern redirection message according to the advertisement pushing strategy, and the pattern redirection message is sent to advertisement pushing ruling equipment 105.Once whether be greater than or equal to the Preset Time interval to the time interval that client 101 sends the pattern redirection messages before advertisement pushing ruling equipment 106 judging distances, if, advertisement pushing ruling equipment 106 just sends the pattern redirection message to client 101, and record this propelling movement time, otherwise abandon this pattern redirection message.Client 101 sends the ad content request according to the pattern redirection message to Advertisement Server 103, and web page server 102 sends the web page contents request.Advertisement Server 103 sends the advertisement pushing success message to advertising strategy decision device 105.

In prior art, advertisement pushing ruling equipment determine distance front once to client send the pattern redirection message interval greater than or equal the Preset Time interval, just to client pattern redirection message, solve at short notice the problem of a plurality of advertisements of client push simultaneously.If but the network software server, for example: Research of Search Engine Website Snapshot System, intercept and capture the request that client is sent to Advertisement Server, can simulate this request, and be sent to Advertisement Server.For Advertisement Server, because the content of this request is not changed, it is that real client is sent or sent by the network software server that Advertisement Server can't be distinguished this request, so Advertisement Server all can be to response request, and advertisement, thereby Advertisement Server occurs to the situation of network software server push advertisement, but this advertisement pushing is invalid advertisement pushing, has reduced actual advertisement pushing success rate.

Summary of the invention

The technical problem that embodiment of the present invention mainly solves is to provide a kind of advertisement pushing system and advertisement pushing equipment, Advertisement Server, can improve the success rate of advertisement pushing.

First aspect provides a kind of advertisement pushing system, comprises client, web page server, advertisement pushing equipment, advertising strategy decision device and Advertisement Server; Advertisement pushing equipment is used for receiving the advertisement pushing strategy that the advertising strategy decision device sends, the advertisement pushing strategy is that the advertising strategy decision device is receiving according to advertisement pushing equipment the access characteristic Information generation that reports after the web page browsing request that comes from client, the address that the advertisement pushing strategy comprises the sign of announcement to be promoted and waits to promote the Advertisement Server of accusing the place; According to the advertisement pushing strategy, generate the redirection message of the IP address of the address carry the sign that remains to be promoted announcement, Advertisement Server and client, and send redirection message to client; Client is used for according to the request of redirection message generating advertisement pattern, and sends the request of advertisement pattern to Advertisement Server, and wherein, the request of advertisement pattern carries the IP address of the client in redirection message; Advertisement Server is used for resolving the advertisement pattern request that receives, and obtains the source IP address of advertisement pattern request and the IP address of the client of carrying; Whether the IP address that judges the source IP address of advertisement pattern request and the client of carrying is identical; If judged result is identical, send the first advertisement pattern template to source IP address, the first advertisement pattern template comprises Webpage framework and advertisement page framework; Client also is used for, and to web page server requested webpage content, and promote to accuse sign to Advertisement Server request ad content according to waiting, and the ad content and the web page contents that receive according to the first advertisement pattern template for displaying.

In conjunction with the first aspect implementation, different if Advertisement Server also is used for judged result in the first possibility implementation of first aspect, send the second advertisement pattern template to source IP address, the second advertisement pattern template comprises the Webpage framework.

In conjunction with the first aspect implementation, in the second possibility implementation of first aspect, the request of advertisement pattern is also carried and is showed the window size of waiting to promote the announcement page, shows and wait that promoting the window size of accusing the page is that client obtains from redirection message; Advertisement Server judges whether the IP address of the source IP address of advertisement pattern request and the client of carrying is identical; If judged result is identical, send the first advertisement pattern template to source IP address, specifically comprise: whether the IP address that judges the source IP address of advertisement pattern request and the client of carrying identical, and carry in the request of advertisement pattern show whether wait to promote the window size of accusing the page is greater than or equal to predetermined threshold value; If the IP address of the source IP address of advertisement pattern request and the client of carrying is identical, and carry in the request of advertisement pattern show that waiting to promote the window size of accusing the page is greater than or equal to predetermined threshold value, sends the first advertisement pattern template to source IP address.

The second possibility implementation in conjunction with first aspect, in the third possibility implementation of first aspect, if it is different that Advertisement Server also is used for the IP address of the source IP address of advertisement pattern request and the client of carrying, or showing of carrying in the request of advertisement pattern wait to promote accuse the page window size less than predetermined threshold value, send the second advertisement pattern template to source IP address, the second advertisement pattern template comprises the Webpage framework.

In conjunction with the first aspect implementation, the 4th kind of first aspect may implementation in, whether Advertisement Server judge the source IP address of advertisement pattern request identical with the IP address of the client of carrying; If judged result is identical, send the first advertisement pattern template to source IP address, specifically comprise: obtain the advertisement pattern and push the time, the IP address of the client that the advertisement pattern propelling movement time, to be Advertisement Server the last time carried in the request of advertisement pattern sends the time of the first advertisement pattern template; Whether the IP address of the client that judges the source IP address of advertisement pattern request and carry is identical and receive time of advertisement pattern request and the time interval of advertisement pattern between the propelling movement time and whether be greater than or equal to the time predefined interval; The time that if the IP address of the source IP address of advertisement pattern request and the client of carrying is identical and receive the request of advertisement pattern with the advertisement pattern between the propelling movement time interval greater than or equal the time predefined interval, to source IP address transmission the first advertisement pattern template.

The 4th kind of possibility implementation in conjunction with first aspect, in the 5th kind of possibility implementation of first aspect, if the time of the IP address difference of the source IP address of advertisement pattern request and the client of carrying or the request of reception advertisement pattern and the time interval of advertisement pattern between the propelling movement time are less than the time predefined interval, the source IP address to the request of advertisement pattern sends the second advertisement pattern template, and the second advertisement pattern template comprises the Webpage framework.

In conjunction with the first aspect implementation, the 6th kind of first aspect may implementation in, advertisement pushing equipment generates the redirection message of the IP address of the address of carrying the sign that remains to be promoted announcement, Advertisement Server and client, specifically comprises:

If carry at least two addresses that the Advertisement Server of announcement same to be promoted is provided in the advertisement pushing strategy, advertisement pushing equipment carries out Hash operation to the sign of the client of initiation web page browsing request, select the address of an Advertisement Server at least according to the result of Hash operation from the address of two Advertisement Servers, the sign of client is carried in the web page browsing request; The redirection message of the IP address of the address of the Advertisement Server that generation carries the sign that remains to be promoted announcement, select and client.

In conjunction with the first aspect implementation, in the 7th kind of possibility implementation of first aspect, advertisement pushing equipment also is used for after client sends redirection message, the silence period of client correspondence announcement to be promoted is set in this locality, and notice advertising strategy decision device, so that the advertising strategy decision device arranges the silence period of client correspondence announcement to be promoted in other advertisement pushing equipment; Advertisement pushing equipment also comprises before generating the redirection message of IP address of the address carry the sign that remains to be promoted announcement, Advertisement Server and client: once send time of redirection message of IP address of the address of carrying the sign that remains to be promoted announcement, Advertisement Server and client greater than the silence period to client before advertisement pushing equipment judging distance.

second aspect provides a kind of advertisement pushing equipment, comprising: intercept and capture module, be used for intercepting and capturing the web page browsing request from client, acquisition module is used for the web page browsing request according to described intercepting and capturing module intercepting and capturing, obtains IP address and the access characteristic information of client, sending module is used for sending to the advertising strategy decision device access characteristic information that described acquisition module obtains, receiver module is used for receiving the advertisement pushing policy message that is sent according to access characteristic information by the advertising strategy decision device, and the advertisement pushing strategy comprises the sign of announcement to be promoted and waits to promote the address of the Advertisement Server of accusing the place, generate sending module, the advertisement pushing strategy that is used for receiving according to described receiver module generates and carries the sign that remains to be promoted announcement, the redirection message of the IP address of the address of Advertisement Server and client, and send redirection message to client, so that client sends the request of advertisement pattern according to redirection message to Advertisement Server, the IP address of client is carried in the request of advertisement pattern, when the IP address of the client that Advertisement Server please carry at the source IP address that determines the request of advertisement pattern and advertisement pattern is identical, return to the first advertisement pattern template that comprises advertisement page frame-saw and Webpage framework to client, client is according to the first advertisement pattern template for displaying ad content and web page contents.

In conjunction with the second aspect implementation, in the first possibility implementation of first aspect, generate sending module and specifically be used for generating the IP address of the address of carrying the sign that remains to be promoted announcement, Advertisement Server, client and showing the redirection message of waiting to promote the window size of accusing the page according to the advertisement pushing strategy, and send redirection message to client.

In conjunction with the second aspect implementation, in the second possibility implementation of first aspect, advertisement pushing equipment also comprises: module is set, is used for generating sending module after the client redirection message, the silence period of client correspondence announcement to be promoted is set in this locality; Notification module is used for the described module that arranges after this locality arranges the silence period, and notice advertising strategy decision device is so that the advertising strategy decision device arranges the silence period of client correspondence announcement to be promoted in other advertisement pushing equipment; Judge module is used for generating before sending module generates redirection message, once sends time of redirection message of IP address of the address of carrying the sign that remains to be promoted announcement, Advertisement Server and client greater than the silence period to client before judging distance.

In conjunction with the second aspect implementation, in the third possibility implementation of first aspect, pushing equipment also comprises: computing module, carry at least two addresses that the Advertisement Server of announcement same to be promoted is provided if be used for the advertisement pushing strategy of described receiver module reception, advertisement pushing equipment carries out Hash operation to the sign of the client of initiation web page browsing request, selects the address of an Advertisement Server at least according to the result of Hash operation from the address of two Advertisement Servers; Generate the redirection message that sending module specifically is used for generating the IP address of the address of the selected Advertisement Server of the sign, the computing module that carry announcement to be promoted and client, and send the response redirection message to client.

The third aspect provides a kind of Advertisement Server, comprising: the first receiver module is used for receiving the request of advertisement pattern; Parsing module is used for resolving the advertisement pattern request that the first receiver module receives, and obtains the source IP address of advertisement pattern request and the IP address of the client that the request of advertisement pattern is carried; Whether identical with the source IP address that the advertisement pattern is asked judge module be used for judging that described parsing module is resolved the IP address of client that the advertisement pattern request that obtains carries; The first sending module, be used for source IP address in IP address that described judge module is judged client that the advertisement pattern please carry and the request of advertisement pattern when identical, comprise the first advertisement pattern template of advertisement page framework and Webpage framework to the source IP address transmission; The second receiver module is used for receiving the advertisement page request from client; The second sending module is used for sending ad content according to the advertisement page request that described the second receiver module receives to client, so that client is according to advertisement pattern template for displaying ad content.

In conjunction with third aspect implementation, in the first possibility implementation of first aspect, Advertisement Server also comprises: the 3rd sending module, the IP address that is used for judging at described judge module client that the request of advertisement pattern carries is not identical with the source IP address of advertisement pattern request, source IP address to the request of advertisement pattern sends the second advertisement pattern template, and the second advertisement pattern template comprises the Webpage framework.

In conjunction with third aspect implementation, in the second possibility implementation of first aspect, the request of advertisement pattern is also carried and is showed the window size of waiting to promote the announcement page; Judge module is used for specifically judge whether the IP address of client that the request of advertisement pattern is carried is identical with the source IP address of advertisement pattern request, and whether described the displaying waits to promote the window size of the announcement page greater than predetermined threshold value; It is identical with the source IP address of advertisement pattern request that the first sending module specifically is used for the IP address of the client of carrying in the request of advertisement pattern, and the described window size during greater than predetermined threshold value of accusing the page wait promoting of showing, send the first advertisement pattern template that comprises Webpage framework and advertisement page framework to client.

In conjunction with third aspect implementation, in the third possibility implementation of first aspect, Advertisement Server also comprises acquisition module; Acquisition module is used for obtaining the advertisement pattern and pushes the time, and the IP address of the client that the advertisement pattern propelling movement time, to be Advertisement Server the last time carried in the request of advertisement pattern sends the time of the first advertisement pattern template; Judge templet specifically be used for judge the source IP address of advertisement pattern request and the IP address of the client of carrying whether time of identical and reception advertisement pattern request and the time interval of advertisement pattern between the propelling movement time whether less than the time predefined interval; First sends template specifically is used in the IP address of the source IP address of advertisement pattern request and the client of carrying identical, and the time that receives the request of advertisement pattern with the advertisement pattern between the propelling movement time interval greater than or when equaling the time predefined interval, to source IP address transmission the first advertisement pattern template.

The beneficial effect of embodiment of the present invention is: in embodiment of the present invention, advertisement pushing equipment returns to the redirection message that comprises client ip address to client, client generates the advertisement pattern request of carrying the client ip address in redirection message according to redirection message, and sends this advertisement pattern request to Advertisement Server.If the arrival Advertisement Server is transmitted in the advertisement pattern request that client sends smoothly, the source IP of advertisement pattern request is the IP address of client, and the client ip that carries with the request of advertisement pattern is identical.If the advertisement pattern request that client sends has been intercepted and captured by network service software midway, network service software can be simulated the content in this advertisement pattern request, again send a new advertisement pattern request to Advertisement Server, and the source IP address of new advertisement pattern request is the IP address of network service software.Therefore, after Advertisement Server receives the request of advertisement pattern, when identical in the IP address of the source IP address that determines the request of advertisement pattern and the client of carrying, just the source IP address to the request of advertisement pattern returns to the first advertisement pattern template that comprises advertisement page frame-saw and Webpage framework, avoid the first advertisement pattern template is sent to network service software, improve the success rate of advertisement pushing.

Description of drawings

Fig. 1 is the structural representation of prior art advertisement pushing system;

Fig. 2 is the structural representation of advertisement pushing of the present invention system the first execution mode;

Fig. 3 is the structural representation of advertisement pushing of the present invention system the second execution mode;

Fig. 4 is the structural representation of advertisement pushing equipment the first execution mode of the present invention;

Fig. 5 is the structural representation of advertisement pushing equipment the second execution mode of the present invention;

Fig. 6 is the structural representation of Advertisement Server the first execution mode of the present invention;

Fig. 7 is the structural representation of Advertisement Server the second execution mode of the present invention.

Embodiment

See also Fig. 2, Fig. 2 is the structural representation of advertisement pushing of the present invention system the first execution mode.As shown in the figure, advertisement pushing system 20 comprises client 201, web page server 202, Advertisement Server 203, advertisement pushing equipment 204 and advertising strategy decision device 205.

Client 201 sends the web page browsing request to web page server 202.The 204 intercept net page browsing requests of advertisement pushing equipment, and after the analyzing web page browse request, obtain the IP address of client and the IP address of web page server.Wherein, the web page browsing request is that client 201 is to the request of web page server 202 requested webpage contents, and there is the content delivery link in

client

201 and 202 of web page servers, flow on the link that 204 pairs of clients 201 of advertisement pushing equipment and web page server are 202 is analyzed, can obtain the access characteristic information of client 201, for example: the main access basketball of client 201 news, the content of the transmission on link is basketball news, and access characteristic information may be defined as basketball.

Advertisement pushing equipment 204 arrives advertising strategy decision device 205 with the access characteristic information reporting of client 201.Advertising strategy decision device 205 is selected according to the access characteristic information of client 201 to be waited to promote and accuses, and advertising strategy decision device 205 sends the advertisement pushing strategy of address that comprises the sign of announcement to be promoted and treat the Advertisement Server 203 at advertisement place to advertisement pushing equipment 204.For example, if access characteristic information may be defined as basketball advertising strategy decision device 205, the sign of the announcement to be promoted that carries in the advertisement pushing strategy can be the sign of sport category advertisement, and the address that the Advertisement Server of sport category advertisement can be provided.

After advertisement pushing equipment 204 receives the advertisement pushing strategy, generate the redirection message of the IP address of the address carry the sign that remains to be promoted announcement, Advertisement Server and client according to the advertisement pushing strategy, and send redirection messages to client 201.Redirection message is used to indicate client 201 and makes into to send request to Advertisement Server 203 by send request to web page server 202.Alternatively, redirection message carries the sign of announcement to be promoted, the contents such as address of Advertisement Server by script, and the IP address of client can be arranged at the URL(Universal Resource Locator of redirection message, URL(uniform resource locator)) in parameter.

After client 201 receives redirection message, according to the request of redirection message generating advertisement pattern, and send the request of advertisement pattern to Advertisement Server 203, wherein, the IP address of the client in redirection message is carried in the request of advertisement pattern.The request of advertisement pattern is that client shows the request of frame-saw to the Advertisement Server request content.Wherein, the IP address of client can be arranged at the URL parameter of advertisement pattern request, also can arrange in the content of advertisement pattern request.If the IP address of client is arranged at the URL parameter of advertisement pattern request, the request of advertisement pattern is standard message, after Advertisement Server receives the request of advertisement pattern, can directly extract the IP address of client from the URL parameter of advertisement pattern request.If the IP address of client arranges in the content of advertisement pattern request, Advertisement Server need to unpack, and just can obtain the IP address of client.

Advertisement Server 203 receives the request of advertisement pattern, and resolves this advertisement pattern request, obtains the source IP address of advertisement pattern request and the IP address of the client that the request of advertisement pattern is carried.Wherein, the source IP address of advertisement pattern request is the IP address of the equipment in advertisement pattern request source place.Advertisement Server 203 judges whether the IP address of the source IP address of advertisement pattern request and client that the request of advertisement pattern is carried is identical, if judged result is identical, Advertisement Server 203 sends the first advertisement pattern template to the source IP address of advertisement pattern request, and the first advertisement pattern template comprises Webpage frame-saw and advertisement page frame-saw.If judged result is not identical, Advertisement Server 203 sends the second advertisement pattern template to the source IP address of advertisement pattern request, and the second advertisement pattern template comprises the Webpage frame-saw, and does not comprise the advertisement page frame-saw, be equivalent to, Advertisement Server 203 is not to client 201 advertisements.

Need to prove: if the IP address of the source IP address of the advertisement pattern request client 201 that request is carried with the advertisement pattern is identical, illustrate that this advertisement pattern request is to derive from client 201.If the IP address of the client 201 that the source IP address of advertisement pattern request and the request of advertisement pattern are carried is not identical, illustrate that this advertisement pattern request is not to derive from client 201, may be simulated by network service software (not shown), if this moment, Advertisement Server 203 sends the first advertisement pattern template to the source IP address of advertisement pattern request, the first advertisement pattern template can send to web server software, causes invalid advertisement pushing.The present embodiment, Advertisement Server 203 is when judged result is not identical, send the second advertisement pattern template, network service software is after receiving the second advertisement pattern template like this, owing to there is no the advertisement page frame-saw in the second advertisement pattern template, so can not ask ad contents to Advertisement Server 203, thereby avoid invalid advertisement pushing.

It should be noted that: generally, after network service software is intercepted and captured request, can simulate first request, can not simulate follow-up request, so, in embodiment of the present invention, when client 201 sends the request of advertisement pattern to Advertisement Server 203, carry out the address judgement, and follow-up request message no longer needs to carry out the address judgement.

Wherein, reset the web page address that also includes webpage to be visited in message.After client 201 receives the first advertisement pattern template, accuse sign to Advertisement Server 203 request ad contents according to waiting to promote, and according to web page address to web page server 202 requested webpage contents, and the ad content and the web page contents that receive according to the first advertisement pattern template for displaying.

In embodiment of the present invention, return to the redirection message that comprises client ip address to client 201 by advertisement pushing equipment 204, client 201 generates the advertisement pattern request of carrying the client ip address in redirection message according to redirection message, and sends this advertisement pattern request to Advertisement Server 203.Arrive Advertisement Server 203 if the advertisement pattern request that client 201 sends is transmitted smoothly, the source IP of advertisement pattern request is the IP address of client 201, and the client ip that carries with the request of advertisement pattern is identical.If the advertisement pattern request that client 201 sends has been intercepted and captured by network service software in transmitting procedure, network service software can be simulated the content in this advertisement pattern request, again send a new advertisement pattern request to Advertisement Server, and the source IP address of new advertisement pattern request is the IP address of network service software.Therefore, after Advertisement Server receives the request of advertisement pattern, when identical in the IP location of the source IP address that determines the request of advertisement pattern and the client of carrying, just the source IP address to the request of advertisement pattern returns to the first advertisement pattern template that comprises advertisement page frame-saw and Webpage framework, avoid the first advertisement pattern template to send to network service software, improve the success rate of advertisement pushing.

See also Fig. 3, Fig. 3 is the structural representation of advertisement pushing of the present invention system the second execution mode.As shown in the figure, described system 30 comprises client 301, web page server 302, Advertisement Server 303, advertisement pushing equipment 304, advertising strategy decision device 305 and memory device 306.

Client 301 sends the web page browsing request to web page server 302, and the IP address of client self and the IP address of web page server 302 are carried in the web page browsing request.The 304 intercept net page browsing requests of advertisement pushing equipment, and after the analyzing web page browse request, obtain the IP address of client and the IP address of web page server.Wherein, the web page browsing request is that client 301 is to the request of web page server 202 requested webpage contents, and there are the content delivery link in 202 of client 301 and web page servers, flow on the link that 304 pairs of clients 301 of advertisement pushing equipment and web page server are 202 is analyzed, and can obtain the access characteristic information of client 301.

Advertisement pushing equipment 304 arrives advertising strategy decision device 305 with the access characteristic information reporting of client 301.Advertising strategy decision device 305 is selected according to the access characteristic information of client 301 to be waited to promote and accuses, and sends to advertisement pushing equipment 304 and comprise and wait to promote the advertisement pushing strategy of address of accusing sign and treating the Advertisement Server 303 at advertisement place.

After advertisement pushing equipment 304 receives the advertisement pushing strategy, generate the redirection message of the IP address of the address carry the sign that remains to be promoted announcement, Advertisement Server and client according to the advertisement pushing strategy, and send redirection messages to client 301.Redirection message is used to indicate client 301 and makes into to send request to Advertisement Server 303 by send request to web page server 302.

Optionally, if carry at least two addresses that the Advertisement Server 303 of announcement same to be promoted is provided in the advertisement pushing strategy, 304 pairs of signs of initiating the client 301 of web page browsing request of advertisement pushing equipment are carried out Hash operation, select the address of an Advertisement Server 303 at least according to the result of Hash operation from the address of two Advertisement Servers 303, the sign of client 301 is carried in the web page browsing request.Wherein, advertisement pushing equipment 304 is according to the sign of client 301, and select the address of an Advertisement Server 303 according to the result of Hash operation, make and have a plurality of Advertisement Servers 303, and the web page browsing request of a plurality of advertisement pushing equipment 304 intercepting and capturing clients 301, and a plurality of advertisement pushing equipment 304 are when all sending redirection message to client 301,303 addresses of the Advertisement Server in redirection message are all identical, and then make client 301 send the request of advertisement pattern to same Advertisement Server 303.Thereby realize load balancing providing between a plurality of Advertisement Servers of same advertisement.Certainly in this case, each advertisement pushing equipment 304 needs to adopt identical hash algorithm to carry out Hash operation.In embodiment of the present invention, the sign of client 301 can be the IP address of client 301 or the account number title of client 301.

above-mentioned advertisement pushing equipment 304 is selected the address of an Advertisement Server 303 at least according to the result of Hash operation from the address of two Advertisement Servers 303 concrete mode includes but not limited to: for there being a plurality of situations that the Advertisement Server of same advertisement is provided, advertising strategy decision device 305 statistics provide the quantity of the Advertisement Server of same advertisement, then distribute a cryptographic Hash interval for each Advertisement Server, the interval cryptographic Hash interval from other Advertisement Servers of cryptographic Hash that each Advertisement Server is assigned with is different, thereby form the corresponding relation in Advertisement Server and cryptographic Hash interval, advertising strategy decision device 305 is handed down to each advertisement pushing equipment 304 with this corresponding relation, so that each advertisement pushing equipment 304 is selected this cryptographic Hash interval corresponding Advertisement Server of living in after calculating cryptographic Hash from this corresponding relation, and the address of the Advertisement Server selected is carried at sends to client in redirection message, perhaps, advertising strategy decision device 305 is preserved the corresponding relation in above-mentioned Advertisement Server and cryptographic Hash interval in this locality, after advertisement pushing equipment 304 calculates cryptographic Hash, the cryptographic Hash that goes out to advertising strategy decision device 305 query counts interval corresponding Advertisement Server of living in, and the address of the Advertisement Server that inquiry is obtained is carried at and sends to client in redirection message.

Optionally, advertisement pushing equipment 304 is after client 301 sends redirection message, the silence period of client 301 correspondence announcements to be promoted can be set in this locality, and notice advertising strategy decision device 305, so that advertising strategy decision device 305 arranges the silence period of client 301 correspondence announcements to be promoted in other advertisement pushing equipment.Advertisement pushing equipment 304 arranges the silence period of client 301 correspondence announcements to be promoted, and is specially, and advertisement pushing equipment 304 does not push this to client 301 and waits to promote announcement within the silence period.Advertisement pushing equipment 304 and other advertisement pushing equipment all arrange the silence period of client 301 correspondence announcements to be promoted, make all advertisement pushing equipment all not push the redirection message of the IP address of the address of carrying the sign that remains to be promoted announcement, Advertisement Server 302 and client 301 to client 301 within the silence period, avoid repeating to push to client 301 in the short time repeating ad contents.

After advertisement pushing equipment 304 receives the advertisement pushing strategy, before advertisement pushing equipment generates redirection message, also can comprise: once whether send time of redirection message of IP address of the address of carrying the sign that remains to be promoted announcement, Advertisement Server 302 and client 301 greater than the silence period to client 301 before advertisement pushing equipment 304 judging distances, in judged result during greater than the silence period, advertisement pushing equipment 303 just generates the redirection message identical with a front redirection message content, and client 301 sends redirection message.

By the silence period mode is set, avoid advertisement pushing equipment 304 repeatedly to send identical redirection message to client at short notice, make native system no longer need to arrange again an intermediate equipment, be used for judgement and whether send the time of redirection message greater than the scheduled time apart from last to client 301, and in judged result during greater than the scheduled time, just send redirection message to client 301, optimize realization flow of the present invention, shorten the propelling movement time.

After client 301 receives redirection message, according to the request of redirection message generating advertisement pattern, and send the request of advertisement pattern to Advertisement Server 303, wherein, the IP of the client in redirection message is carried in the request of advertisement pattern.The request of advertisement pattern is that client shows the request of frame-saw to the Advertisement Server request content.Further, the IP address of client can be arranged at the URL parameter of advertisement pattern request, also can arrange in the content of advertisement pattern request.

Advertisement Server 303 receives the request of advertisement pattern, and resolves this advertisement pattern request, obtains the source IP address of advertisement pattern request and the IP address of the client that the request of advertisement pattern is carried.The source IP address of advertisement pattern request is the IP address of the equipment in advertisement pattern request source place.Advertisement Server 303 judges whether the IP address of the source IP address of advertisement pattern request and client that the request of advertisement pattern is carried is identical, if judged result is identical, Advertisement Server 303 sends the first advertisement pattern template to the source IP address of advertisement pattern request, and the first advertisement pattern template comprises Webpage frame-saw and advertisement page frame-saw.If judged result is not identical, Advertisement Server 303 sends the second advertisement pattern template to the source IP address of advertisement pattern request, and the second advertisement pattern template comprises the Webpage frame-saw, is equivalent to, and Advertisement Server 303 is not to client 301 advertisements.

Need to prove: if the IP address of the source IP address of the advertisement pattern request client 301 that request is carried with the advertisement pattern is identical, illustrate that this advertisement pattern request is to derive from client 301.If the IP address of the client 301 that the source IP address of advertisement pattern request and the request of advertisement pattern are carried is not identical, illustrate that this advertisement pattern request is not to derive from client 301, may be simulated by network service software (not shown), if this moment, Advertisement Server 303 sends the first advertisement pattern template to the source IP address of advertisement pattern request, the first advertisement pattern template can send to web server software, causes invalid advertisement pushing.What deserves to be explained is: generally, after network service software is intercepted and captured request, can simulate first request, can not simulate follow-up request, so, in embodiment of the present invention, when client 301 sends the request of advertisement pattern to Advertisement Server 303, carry out the address judgement, and the address judgement is no longer carried out in follow-up request.

Optionally, the request of advertisement pattern is also carried and is showed the window size of waiting to promote the announcement page, shows and wait that promoting the window size of accusing the page is that client 301 obtains from redirection message.Advertisement Server 303 judges whether the IP address of the source IP address of advertisement pattern request and the client of carrying is identical; If judged result is identical, the source IP address to the request of described advertisement pattern sends the first advertisement pattern template, specifically comprise: Advertisement Server 303 judges whether the IP address of the source IP address of advertisement pattern request and the client of carrying identical, and carry in the request of advertisement pattern show whether wait to promote the window size of accusing the page is greater than or equal to predetermined threshold value; If the IP address of the source IP address of advertisement pattern request and the client of carrying is identical, and carry in the request of advertisement pattern show that waiting to promote the window size of accusing the page is greater than or equal to predetermined threshold value, sends the first advertisement pattern template to source IP address.

Predetermined threshold value is the size that is used for the window of presenting advertising content.Show the size of waiting to promote the window that is used for presenting advertising content that the window size of accusing the page can provide for client 301.If show the window size during less than predetermined threshold value of accusing the page wait promoting, the undersized of the window that is used for presenting advertising content on client 301 is described, fully presenting advertising content.In this case, should not be to client 301 advertisements.Therefore, IP address in the source IP address of advertisement pattern request and the client 301 of carrying is different, or showing of carrying in the request of advertisement pattern wait to promote accuse the page window size less than predetermined threshold value, Advertisement Server 303 sends the second advertisement pattern template to the source IP address of advertisement pattern request, and the second advertisement pattern template comprises the Webpage framework.

Optionally, Advertisement Server 303 also can obtain the advertisement pattern and push the time, and wherein, the IP address of the client that the advertisement pattern propelling movement time, to be 303 the last times of Advertisement Server carried in the request of advertisement pattern sends the time of the first advertisement pattern template.Advertisement Server 303 judges whether the IP address of the source IP address of advertisement pattern request and the client 301 of carrying is identical; If judged result is identical, send the first advertisement pattern template to source IP address, specifically comprise: judge the source IP address of advertisement pattern request and whether whether time of identical and reception advertisement pattern request and the time interval of advertisement pattern between the propelling movement time are greater than or equal to the time predefined interval in the IP address of the client 301 of carrying;

The time that if the IP address of the source IP address of advertisement pattern request and the client of carrying is identical and receive the request of advertisement pattern with the advertisement pattern between the propelling movement time interval greater than or equal the time predefined interval, to source IP address transmission the first advertisement pattern template;

If the time of the IP address difference of the source IP address of advertisement pattern request and the client 301 of carrying or the request of reception advertisement pattern and the time interval of advertisement pattern between the propelling movement time are less than the time predefined interval, the source IP address to the request of advertisement pattern sends the second advertisement pattern template, and the second advertisement pattern template comprises the Webpage framework;

Wherein, in the situation that the advertisement pattern pushes the time and obtains time interval between time of advertisement pattern request less than the time predefined interval, just send the first advertisement pattern templates to client 303, avoid at short notice affect user's experience to client advertisement repeatedly.

After client 301 receives the first advertisement pattern template, to web page server 202 requested webpage contents, and promote to accuse sign to Advertisement Server 303 request ad contents according to waiting, and the ad content and the web page contents that receive according to the first advertisement pattern template for displaying.

Optionally, after Advertisement Server 303 returns to ad content to client 301, send successful PUSH messages to memory device 306, successful PUSH message comprise client sign, treat advertisement and identifier etc.Memory device 306 extracts related content and is stored in this locality from successful PUSH message.

In embodiment of the present invention, advertisement pushing equipment 304 returns to the redirection message that comprises client ip address to client 301, client 301 generates the advertisement pattern request of carrying the client ip address in redirection message according to redirection message, and sends this advertisement pattern request to Advertisement Server 303.Arrive Advertisement Server 303 if the advertisement pattern request that client 301 sends is transmitted smoothly, the source IP of advertisement pattern request is the IP address of client 301, and the client ip that carries with the request of advertisement pattern is identical.If the advertisement pattern request that client 301 sends has been intercepted and captured by network service software midway, network service software can be simulated the content in this advertisement pattern request, again send a new advertisement pattern request to Advertisement Server, and the source IP address of new advertisement pattern request is the IP address of network service software.Therefore, after Advertisement Server receives the request of advertisement pattern, when identical in the IP location of the source IP address that determines the request of advertisement pattern and the client of carrying, just the source IP address to the request of advertisement pattern returns to the first advertisement pattern template that comprises advertisement page frame-saw and Webpage framework, avoid the first advertisement pattern template is sent to network service software, improve the success rate of advertisement pushing.

See also Fig. 4, Fig. 4 is the structural representation of advertisement pushing equipment the first execution mode of the present invention.As shown in the figure, described advertisement pushing equipment 40 comprises intercepting and capturing module 401, acquisition module 402, sending module 403, receiver module 404 and generates sending module 407.

When client 41 sends the web page browsing request to web page server, intercept and capture module 401 and intercept and capture this web page browsing request.Wherein, the IP address of client and the IP address of web page server are carried in the web page browsing request, and the web page browsing request be client 301 to the request of web page server 202 requested webpage contents, have the content delivery link in client 301 and 202 of web page servers.Acquisition module 402 according to the web page browsing request of intercepting and capturing module 401 intercepting and capturing, obtains the IP address of client 41 and the access characteristic information of client 41.

Sending module 403 sends to advertising strategy decision device 42 the access characteristic information that acquisition module 402 obtains.After advertising strategy decision device 42 receives access characteristic information, wait to promote according to the access characteristic Information Selection and accuse, and return to the advertisement pushing strategy to advertisement pushing equipment 40, the advertisement pushing strategy comprises the sign of announcement to be promoted and waits to promote the address of the Advertisement Server of accusing the place.Receiver module 404 is received this advertisement pushing strategy.

generate sending module 407 and carry according to the advertisement pushing strategy generation that receiver module 404 receives the sign that remains to be promoted announcement, the redirection message of the IP address of the address of Advertisement Server and client 41, and send this redirection message to client 41, so that client 41 sends the request of advertisement pattern according to redirection message to Advertisement Server 43, the IP address of client 41 is carried in the request of advertisement pattern, Advertisement Server 43 is when the IP of the source IP address that determines the request of advertisement pattern and the client 41 of carrying is identical, return to the first advertisement pattern template that comprises advertisement page frame-saw and Webpage framework to client 41, client is according to the first advertisement pattern template for displaying ad content and web page contents.

Optionally, go back portability in redirection message and show the window size of waiting to promote the announcement page, generating sending module 407 can be specially again: generate the IP address of the address carry the sign that remains to be promoted announcement, Advertisement Server 43, client 41 and show the redirection message of waiting to promote the window size of accusing the page according to the advertisement pushing strategy, and sending these redirection messages to client 41.After client 41 receives redirection message, generate the IP address of carrying client 41 and show the advertisement pattern request of waiting to promote the window size of accusing the page according to redirection message, and sending this advertisement pattern request to Advertisement Server 43.After Advertisement Server 43 receives the request of advertisement pattern, identical with the client ip that carries at the source IP address that determines the request of advertisement pattern, and show the window size during greater than predetermined threshold value of accusing the page wait promoting, just return to the first advertisement pattern template to client 41.

Optionally, advertisement pushing equipment 40 also comprises computing module 406.If carry at least two addresses that the Advertisement Server 43 of announcement same to be promoted is provided in the advertisement pushing strategy, 406 pairs of signs of initiating the client of web page browsing request of computing module are carried out Hash operation, select the address of an Advertisement Server 43 at least according to the result of Hash operation from the address of two Advertisement Servers 43.Generate the redirection message of the IP address of the concrete address that is used for generating the selected Advertisement Server of the sign, the computing module 406 that carry announcement to be promoted of sending module 407 and client 41, and send these redirection messages to client 41.In embodiment of the present invention, the sign of client is carried in the web page browsing request, the IP that is designated client of client or the account number title of client.

Optionally, advertisement pushing equipment 40 also can comprise judge module 405, module 408 and notification module 409 are set.Judge module 405 is before generating sending module 407 generation redirection messages, once whether send time of redirection message of IP address of the address carry the sign that remains to be promoted announcement, Advertisement Server 43 and client 41 greater than the silence period to client before judging distance, if judged result is during greater than the silence period, generate sending module 407 and just generate this redirection message, and send this redirection message to client 41, thereby avoid repeating to push identical ad content to client 41 at short notice.

Module 408 is set after generating sending module 407 transmission clients 41 transmission redirection messages, the silence period of client correspondence announcement to be promoted is set in this locality.Notification module 409 notice advertising strategy decision device 42 are so that advertising strategy decision device 42 arranges the silence period that 41 pairs of clients should announcement be promoted in other advertisement pushing equipment.Wherein, the silence period of client correspondence announcement to be promoted, concrete meaning is within the silence period, not send the redirection message of the sign that carries this announcement to be promoted to client 41, thereby avoid repeating to push identical ad content to client 41 at short notice

In embodiment of the present invention, generate sending module 407 and send redirection message to client 41, wherein, redirection message is except the address that comprises the sign of promote accusing, Advertisement Server, the IP address that also comprises client 41 is so that client 41 can be according to the advertisement pattern request of redirection message to the IP address that comprises client 41 that Advertisement Server 43 sends.After Advertisement Server 43 receives the request of advertisement pattern, when identical in the IP address of the source IP address that determines the request of advertisement pattern and the client 41 of carrying, just return to client 41 the first advertisement pattern template that comprises advertisement page framework and Webpage framework, improve the success rate of advertisement pushing, avoid invalid advertisement pushing.

See also Fig. 5, Fig. 5 is the structural representation of advertisement pushing equipment the second execution mode of the present invention.As shown in the figure, advertisement pushing equipment 50 comprises processor 501, memory 502, network interface 503 and bus 504.Processor 501, memory 502 are connected with network interface and all are connected with bus 504.

processor 501 is used for intercepting and capturing the web page browsing request from client 51, according to the web page browsing request, obtain IP address and the access characteristic information of client 51, send access characteristic information to advertising strategy decision device 52, the advertisement pushing strategy that reception is sent according to access characteristic information by advertising strategy decision device 52, advertisement pushing strategy comprise the sign of announcement to be promoted and wait to promote the address of the Advertisement Server of accusing the place, generate according to the advertisement pushing strategy and carry the sign that remains to be promoted announcement, the redirection message of the IP address of the location, address of Advertisement Server and client 51, and send this redirection message to client 51, so that client 51 sends the request of advertisement pattern according to this redirection message to Advertisement Server, the IP address of client is carried in the request of advertisement pattern, when the client ip that Advertisement Server please carry at the source IP address that determines the request of advertisement pattern and advertisement pattern is identical, return to the first advertisement pattern template that comprises advertisement page frame-saw and Webpage framework to client 51, client is according to the first advertisement pattern template for displaying ad content and web page contents.

Wherein, the above-mentioned processing procedure that processor 501 is carried out is normally completed by one section program control, and program is deposited in memory 502, when needs carry out above-mentioned action, program is called in processor 501, is controlled by processor 501 and completes.Certainly, above-mentioned processing procedure can also be to be completed by hardware.

See also Fig. 6, Fig. 6 is the structural representation figure of Advertisement Server the first execution mode of the present invention.As shown in the figure, Advertisement Server 60 comprises the first receiver module 601, parsing module 602, judge module 604, the first sending module 605, the second receiver module 606 and the second sending module 607.

The first receiver module 601 receives the request of advertisement pattern.Parsing module 602 is resolved the advertisement pattern request that the first receiver module 601 receives, and obtains the source IP of advertisement pattern request and the IP address of the client 61 of carrying.Whether judge module 604 judges that parsing module 602 is resolved the IP address of client that the advertisement pattern that obtains please carry identical with the source IP address that the advertisement pattern is asked.When the source IP address that the first sending module 605 is asked with the advertisement pattern in IP address that judge module 604 determines client that the advertisement pattern please carry is identical, send the first advertisement pattern template that comprises advertisement page framework and Webpage framework to source IP address.Wherein, if the IP address of the client that the request of advertisement pattern is carried is identical with the source IP address of advertisement pattern request, illustrate that the current advertisement pattern request that receives of Advertisement Server 60, can be to the source IP address advertisement of advertisement pattern request from client 61.

Further, Advertisement Server also can comprise the 3rd sending module 608.The 3rd sending module 608 is not identical with the source IP address that the advertisement pattern is asked in the IP address of the client that is used for please carrying at the advertisement pattern, source IP address to the request of advertisement pattern sends the second advertisement pattern template, and the second advertisement pattern template comprises the Webpage framework.Wherein, the IP address of the client that the advertisement pattern please carry is not identical with the source IP address that the advertisement pattern is asked, and illustrates that the current advertisement pattern request that receives of Advertisement Server 60 is not to derive from client 61, may be by the network service software simulation.And the second advertisement pattern template comprises the Webpage framework, is equivalent to, and Advertisement Server 60 is to advertisement, thereby avoids invalid propelling movement.

The advertisement page request that the second receiver module 606 receives from client 61.Request sends ad content to client to the second sending module 607 according to advertisement page, so that client 61 is according to this ad content of advertisement pattern template for displaying.

Optionally, the request of advertisement pattern is gone back portability and is showed and wait to promote the window size of accusing the page except the source IP address of the IP address of carrying client 61 and the request of advertisement pattern.The window size of showing the advertisement page of waiting to promote the demonstration that the window size of accusing the page provides for client 61, if Advertisement Server 60 returns to the size of advertisement page and waits to promote the window size of accusing the page greater than showing, can cause advertisement page to show incomplete, affect the user and experience.Judge module 604 again can be specifically be used for judge whether the IP address of client 61 that the request of advertisement pattern is carried is identical with the source IP address of advertisement pattern request, and shows and whether wait to promote the window size of the announcement page greater than predetermined threshold value.It is identical with the source IP address of advertisement pattern request that the first sending module 605 again can be specifically be used for the IP address of the client of carrying in the request of advertisement pattern, and show the window size during greater than predetermined threshold value of accusing the page wait promoting, send to client 61 the first advertisement pattern template that comprises Webpage framework and advertisement page framework.Predetermined threshold value is the full-size of the advertisement page on Advertisement Server 60.

Optionally, initiate at short notice the request of a plurality of advertisement pattern for fear of client 61, Advertisement Server 60 is all to client 61 advertisements, thereby causes Advertisement Server 60 at short notice to more than 61 advertisement of client, affects the user and experiences.Advertisement Server 60 also comprises acquisition module 603.Acquisition module 603 obtains the advertisement pattern and pushes the time, and the IP address of the client 61 that the advertisement pattern propelling movement time, to be 60 the last times of Advertisement Server carried in the request of advertisement pattern sends the time of the first advertisement pattern template.The IP address of the concrete clients 61 that are used for judge the source IP address of advertisement pattern request and carry of judge module 604 whether time of identical and reception advertisement pattern request and the time interval of advertisement pattern between the propelling movement time whether less than the time predefined interval.The first sending module specifically is used in the IP address of the source IP address of advertisement pattern request and the client of carrying identical, and the time that receives the request of advertisement pattern with the advertisement pattern between the propelling movement time interval greater than or when equaling the time predefined interval, to the source IP address transmission first advertisement pattern template of advertisement pattern request.

In embodiment of the present invention, after the first receiver module 601 received the requests of advertisement pattern, judge module 604 judged whether the IP address of the source IP address of advertisement pattern request and client 61 that the request of advertisement pattern is carried is identical.Wherein, if the request of advertisement pattern derives from client 61, the IP address of the client 61 that must carry with the request of advertisement pattern of the source IP of advertisement pattern request is identical; If the request of advertisement pattern is sent by the network service software simulation, the IP address of the client 61 that must carry with the request of advertisement pattern of the source IP of advertisement pattern request is not identical.Therefore, when the first sending module 605 is identical in the IP address of judge module 604 the source IP that determines the request of advertisement pattern and the client 61 of carrying, just send to client 61 the advertisement pattern template that comprises advertisement page framework and Webpage framework, so that client 61 can be according to advertisement pattern template for displaying ad content, avoid invalid advertisement pushing, improve the success rate of advertisement pushing.

See also Fig. 7, Fig. 7 is the structural representation of Advertisement Server the second execution mode of the present invention.As shown in the figure, Advertisement Server 70 comprises processor 701, memory 702, network interface 703 and bus 704.Processor 701, memory 702 are connected with network interface and all are connected with bus 704.

Processor 701 is used for receiving the request of advertisement pattern by network interface 703; Resolve the request of advertisement pattern, obtain the source IP address of advertisement pattern request and the IP address of the client 71 that the advertisement pattern please carry; Whether the IP address that judges client 71 that the advertisement pattern please carry is identical with the source IP address that the advertisement pattern is asked; When the source IP address that the IP address of the client 71 that please carry at the advertisement pattern and advertisement pattern are asked is identical, send the first advertisement pattern template that comprises advertisement page framework and Webpage framework to source IP address by network interface 703; By the advertisement page request of network interface 703 receptions from client 71; Send ad content according to the advertisement page request to client 71, so that client 71 is according to advertisement pattern template for displaying ad content.

Wherein, the above-mentioned processing procedure that processor 701 is carried out is normally completed by one section program control, and program is deposited in memory 702, when needs carry out above-mentioned action, program is called in processor 701, is controlled by processor 701 and completes.Certainly, above-mentioned processing procedure can also be to be completed by hardware

The above is only embodiments of the present invention; not thereby limit the scope of the claims of the present invention; every equivalent structure or equivalent flow process conversion that utilizes specification of the present invention and accompanying drawing content to do; or directly or indirectly be used in other relevant technical fields, all in like manner be included in scope of patent protection of the present invention.

Claims

1. an advertisement pushing system, is characterized in that, described system comprises client, web page server, advertisement pushing equipment, advertising strategy decision device and Advertisement Server;

Described advertisement pushing equipment is used for receiving the advertisement pushing strategy that described advertising strategy decision device sends, to be described advertising strategy decision device receiving the access characteristic Information generation that reports after the web page browsing request that comes from described client, the address that described advertisement pushing strategy comprises the sign of announcement to be promoted and waits to promote the Advertisement Server of accusing the place according to described advertisement pushing equipment to described advertisement pushing strategy; According to described advertisement pushing strategy, generate the redirection message of the IP address of the address carry the sign of announcement described to be promoted, described Advertisement Server and described client, and send described redirection message to described client;

Described client is used for according to the request of described redirection message generating advertisement pattern, and sends the request of described advertisement pattern to described Advertisement Server, and wherein, the request of described advertisement pattern carries the IP address of the client in described redirection message;

Described Advertisement Server is used for resolving the advertisement pattern request that receives, and obtains the source IP address of described advertisement pattern request and the IP address of the described client of carrying; Whether the IP address that judges the source IP address of described advertisement pattern request and the described client of carrying is identical; If judged result is identical, send the first advertisement pattern template to described source IP address, described the first advertisement pattern template comprises Webpage framework and advertisement page framework;

Described client also is used for, and to web page server requested webpage content, and waits promote to accuse sign to described Advertisement Server request ad content according to described, and the ad content and the web page contents that receive according to described the first advertisement pattern template for displaying.

2. system according to claim 1, is characterized in that,

If it is different that described Advertisement Server also is used for judged result, send the second advertisement pattern template to described source IP address, described the second advertisement pattern template comprises the Webpage framework.

3. system according to claim 1, is characterized in that, the request of described advertisement pattern is also carried and showed the window size of waiting to promote the announcement page, and described the displaying waits that promoting the window size of accusing the page is that described client obtains from described redirection message;

Described Advertisement Server judges whether the IP address of the source IP address of described advertisement pattern request and the described client of carrying is identical; If judged result is identical, send the first advertisement pattern template to described source IP address, specifically comprise:

Whether the IP address that judges the source IP address of described advertisement pattern request and the described client of carrying identical, and carry in the request of described advertisement pattern show whether wait to promote the window size of accusing the page is greater than or equal to predetermined threshold value;

If the IP address of the source IP address of described advertisement pattern request and the described client of carrying is identical, and that carries in the request of described advertisement pattern shows that waiting to promote the window size of accusing the page is greater than or equal to predetermined threshold value, sends the first advertisement pattern template to described source IP address.

4. system according to claim 3, it is characterized in that, if it is different that described Advertisement Server also is used for the IP address of the source IP address of described advertisement pattern request and the described client of carrying, or showing of carrying in the request of described advertisement pattern wait to promote accuse the page window size less than predetermined threshold value, send the second advertisement pattern template to described source IP address, described the second advertisement pattern template comprises the Webpage framework.

5. system according to claim 1, is characterized in that,

Obtain the advertisement pattern and push the time, the IP address of the client that the described advertisement pattern propelling movement time, to be described Advertisement Server the last time carried in the request of advertisement pattern sends the time of the first advertisement pattern template;

Whether the IP address of the described client that judges the source IP address of described advertisement pattern request and carry is identical and receive time of described advertisement pattern request and the described time interval of advertisement pattern between the propelling movement time and whether be greater than or equal to the time predefined interval;

If the IP address of the source IP address of described advertisement pattern request and the described client of carrying identical and receive time of described advertisement pattern request and advertisement pattern between the propelling movement time interval greater than or equal the time predefined interval, send the first advertisement pattern template to described source IP address.

6. system according to claim 5, is characterized in that, described Advertisement Server also is used for:

If the IP address of the source IP address of described advertisement pattern request and the described client of carrying is different or receive time of described advertisement pattern request and the time interval of advertisement pattern between the propelling movement time less than the time predefined interval, the source IP address to the request of described advertisement pattern sends the second advertisement pattern template, and described the second advertisement pattern template comprises the Webpage framework.

7. system according to claim 1, is characterized in that, described advertisement pushing equipment generates the redirection message of the IP address of the address that carries the sign of announcement described to be promoted, described Advertisement Server and described client, specifically comprises:

If carry at least two addresses that the Advertisement Server of announcement same to be promoted is provided in described advertisement pushing strategy, described advertisement pushing equipment carries out Hash operation to the sign of the client of initiating described web page browsing request, select the address of an Advertisement Server at least according to the result of Hash operation from the address of described two Advertisement Servers, the sign of described client is carried in described web page browsing request;

Generation carries the redirection message of the IP address of the address of the sign of announcement described to be promoted, the Advertisement Server selected and described client.

8. system according to claim 1, it is characterized in that, described advertisement pushing equipment also is used for after described client sends described redirection message, the silence period of the corresponding announcement described to be promoted of described client is set in this locality, and notify described advertising strategy decision device, so that described advertising strategy decision device arranges the silence period of the corresponding announcement described to be promoted of described client in other advertisement pushing equipment;

Described advertisement pushing equipment also comprises before generating the redirection message of IP address of the address that carries the sign of announcement described to be promoted, described Advertisement Server and described client:

Once send time of redirection message of IP address of the address that carries the sign of announcement described to be promoted, described Advertisement Server and described client greater than the described silence period to described client before described advertisement pushing equipment judging distance.

9. an advertisement pushing equipment, is characterized in that, comprising:

Intercept and capture module, be used for intercepting and capturing the web page browsing request from client;

Acquisition module is used for the described web page browsing request according to described intercepting and capturing module intercepting and capturing, obtains IP address and the access characteristic information of described client;

Sending module is used for sending to the advertising strategy decision device the described access characteristic information that described acquisition module obtains;

Receiver module is used for receiving the advertisement pushing policy message that is sent according to described access characteristic information by described advertising strategy decision device, and described advertisement pushing strategy comprises sign and the described address of waiting to promote the Advertisement Server of accusing the place of announcement to be promoted;

generate sending module, the advertisement pushing strategy that is used for receiving according to described receiver module generates the sign that carries announcement described to be promoted, the redirection message of the IP address of the address of described Advertisement Server and described client, and send described redirection message to described client, so that described client sends the request of advertisement pattern according to described redirection message to Advertisement Server, the IP address of client is carried in the request of described advertisement pattern, when the IP address of the client that described Advertisement Server please carry at the source IP address that determines the request of described advertisement pattern and advertisement pattern is identical, return to the first advertisement pattern template that comprises advertisement page frame-saw and Webpage framework to described client, described client is according to the first advertisement pattern template for displaying ad content and web page contents.

10. advertisement pushing equipment according to claim 9, it is characterized in that, described generation sending module specifically carries the IP address of the address of the sign that remains to be promoted announcement, described Advertisement Server, described client and shows the redirection message of waiting to promote the window size of accusing the page for generating according to the advertisement pushing strategy, and sends described redirection message to described client.

11. advertisement pushing equipment according to claim 9 is characterized in that, described advertisement pushing equipment also comprises:

Module is set, is used for described generation sending module after the described redirection message of described client, the silence period of the corresponding announcement described to be promoted of described client is set in this locality;

Notification module is used for the described module that arranges after this locality arranges the silence period, notifies described advertising strategy decision device, so that described advertising strategy decision device arranges the silence period of the corresponding announcement described to be promoted of described client in other advertisement pushing equipment;

Judge module, be used for before described generation sending module generates described redirection message, once send time of redirection message of IP address of the address that carries the sign of announcement described to be promoted, described Advertisement Server and described client greater than the described silence period to client before judging distance.

12. advertisement pushing equipment according to claim 9 is characterized in that, described pushing equipment also comprises:

Computing module, carry at least two addresses that the Advertisement Server of announcement same to be promoted is provided if be used for the described advertisement pushing strategy of described receiver module reception, described advertisement pushing equipment carries out Hash operation to the sign of the client of initiating described web page browsing request, selects the address of an Advertisement Server at least according to the result of Hash operation from the address of described two Advertisement Servers;

Described generation sending module specifically be used for to generate the redirection message of the IP address of the address of carrying the selected Advertisement Server of the sign of announcement described to be promoted, described computing module and described client, and sends described response redirection message to described client.

13. an Advertisement Server is characterized in that, described Advertisement Server comprises:

The first receiver module is used for receiving the request of advertisement pattern;

Parsing module is used for resolving the described advertisement pattern request that described the first receiver module receives, and obtains the source IP address of described advertisement pattern request and the IP address of the client that the request of described advertisement pattern is carried;

Judge module is used for judging whether described parsing module is resolved the IP address of client that the described advertisement pattern that obtains please carry identical with the source IP address of described advertisement pattern request;

The first sending module, be used for source IP address in IP address that described judge module is judged client that described advertisement pattern please carry and the request of advertisement pattern when identical, comprise the first advertisement pattern template of advertisement page framework and Webpage framework to described source IP address transmission;

The second receiver module is used for receiving the advertisement page request from described client;

The second sending module is used for sending ad content according to the described advertisement page request that described the second receiver module receives to described client, so that described client is according to the described ad content of described advertisement pattern template for displaying.

14. Advertisement Server according to claim 13 is characterized in that, described Advertisement Server also comprises:

The 3rd sending module, the IP address that is used for judging at described judge module client that the request of described advertisement pattern carries is not identical with the source IP address of advertisement pattern request, source IP address to the request of described advertisement pattern sends the second advertisement pattern template, and described the second advertisement pattern template comprises the Webpage framework.

15. Advertisement Server according to claim 13 is characterized in that,

The request of described advertisement pattern is also carried and is showed the window size of waiting to promote the announcement page;

Described judge module is used for specifically judging whether the IP address of client that the request of described advertisement pattern is carried identical with the source IP address of advertisement pattern request, and described show wait to promote accuse the page window size whether greater than predetermined threshold value;

It is identical with the source IP address of advertisement pattern request that described the first sending module specifically is used for the IP address of the client of carrying in the request of described advertisement pattern, and the described window size during greater than predetermined threshold value of accusing the page wait promoting of showing, send the first advertisement pattern template that comprises Webpage framework and advertisement page framework to described client.

16. Advertisement Server according to claim 13 is characterized in that, described Advertisement Server also comprises acquisition module;

Described acquisition module is used for obtaining the advertisement pattern and pushes the time, and the IP address of the client that the described advertisement pattern propelling movement time, to be described Advertisement Server the last time carried in the request of advertisement pattern sends the time of the first advertisement pattern template;

Whether described judge templet specifically is used for judging the source IP address of described advertisement pattern request identical and whether receive time of described advertisement pattern request and the described time interval of advertisement pattern between the propelling movement time less than the time predefined interval with the IP address of the described client of carrying;

Described first sends template specifically is used in the IP address of the source IP address of advertisement pattern request and the described client of carrying identical, and receive time of described advertisement pattern request and advertisement pattern between the propelling movement time interval greater than or when equaling the time predefined interval, send the first advertisement pattern template to described source IP address.