CN103034640B - A kind of analysis method and system of page info - Google Patents
A kind of analysis method and system of page info Download PDFInfo
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- CN103034640B CN103034640B CN201110297346.9A CN201110297346A CN103034640B CN 103034640 B CN103034640 B CN 103034640B CN 201110297346 A CN201110297346 A CN 201110297346A CN 103034640 B CN103034640 B CN 103034640B
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Abstract
The invention discloses a kind of analysis method of page info and system, method includes：When user accesses the page of website, the commodity data of the page is recorded, and track the behavior of the user, record the behavioral data of the user；Page immediate data is generated according to the behavioral data of the commodity data of record, user and is shown；According to preset analysis rule, the commodity data of record, the behavioral data of user are analyzed, page analysis data is obtained and shows.By means of the invention it is possible to save the page development resource of e-commerce website, the analysis efficiency of page info is improved.
Description
Technical field
The present invention relates to Internet technical field more particularly to the analysis methods and system of a kind of page info.
Background technology
With the continuous development of Internet technology, the application of e-commerce is also gradually enriched.Current C2C（Consumer
to Consumer）E-commerce website is as the supermarket on the same line, other than daily merchandise sales, also has special price quotient
Product promote sales field, to bring down stocks commodity out of season, while pulling the sale of other daily commodity.
In the prior art, to the page info of e-commerce website carry out statistics be by for the page add statistics codes come
It realizes, however, the update of each commodity is required for developer to change statistics codes by hand on the page, operation is very cumbersome.
Such as：Each sales field page is reached the standard grade, and is required for developer to add statistics codes on the page, each commodity on the page of sales field
Update is required for developer to change statistics codes by hand, this also results in exploitative waste.In addition, in the prior art,
Analysis to the page statistical information of e-commerce website is all to be analyzed by analysis personnel and hand-made statistical report form, not only
A large amount of human resources are wasted, and working efficiency is low.
Invention content
In view of this, the main purpose of the present invention is to provide a kind of analysis method of page info and system, to save
The page development resource of e-commerce website, improves the analysis efficiency of page info.
In order to achieve the above objectives, the technical proposal of the invention is realized in this way：
A kind of analysis method of page info, including：When user accesses the page of website, the commodity of the page are recorded
Data, and the behavior of the user is tracked, record the behavioral data of the user；According to the commodity data of record, user
Behavioral data generate and page immediate data and show；According to preset analysis rule, to the commodity data of record, user
Behavioral data analyzed, obtain page analysis data and show.
The commodity data of the record page, specially：Timing captures the commodity data and record of the page.
The page immediate data includes at least one of：User's access times of the page, the user of the page access people
The direct business volume of number, the directly lower odd number of page commodity, the direct business number of page commodity, page commodity.
The analysis rule includes at least one of：
User's the number of visiting people of directly lower odd number/page of the direct rate of placing an order=page commodity of page commodity；
User's the number of visiting people of direct business number/page of direct business rate=page commodity of page commodity；
The directly lower odd number of direct business number/commodity of direct payment rate=page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for having clapped rate=descend single-page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for selling rate=have been sold out page commodity off of page commodity；
Total number of packages of the total amount of the average sales price of page commodity=page commodity/page commodity；
The direct business number of direct business volume/page commodity of direct business average sales price=page commodity of page commodity.
The page immediate data includes：Sales field page immediate data is associated with page immediate data with other；The page
Analyzing data includes：Sales field page analysis data are associated with page analysis data with other；
Correspondingly, this method further comprises：Combine the sales field page immediate data with other be associated with the page directly count
According to and sales field page analysis data be associated with page analysis data with other, and shown in the form of statistical report form.
A kind of analysis system of page info, including：Database and statistics backstage, wherein
The database, in the page of user's access website, recording the commodity data of the page, and track institute
The behavior for stating user records the behavioral data of the user；
The statistics backstage is directly counted for generating the page according to the commodity data of record, the behavioral data of user
According to and show；According to preset analysis rule, the commodity data of record, the behavioral data of user are analyzed, obtained
Page analysis data are simultaneously shown.
The database timing captures the commodity data and record of the page.
The page immediate data includes at least one of：User's access times of the page, the user of the page access people
The direct business volume of number, the directly lower odd number of page commodity, the direct business number of page commodity, page commodity.
The analysis rule includes at least one of：
User's the number of visiting people of directly lower odd number/page of the direct rate of placing an order=page commodity of page commodity；
User's the number of visiting people of direct business number/page of direct business rate=page commodity of page commodity；
The directly lower odd number of direct business number/commodity of direct payment rate=page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for having clapped rate=descend single-page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for selling rate=have been sold out page commodity off of page commodity；
Total number of packages of the total amount of the average sales price of page commodity=page commodity/page commodity；
The direct business number of direct business volume/page commodity of direct business average sales price=page commodity of page commodity.
The page immediate data includes：Sales field page immediate data is associated with page immediate data with other；The page
Analyzing data includes：Sales field page analysis data are associated with page analysis data with other；
Correspondingly, the statistics backstage is further used for, combines the sales field page immediate data and be associated with the page with other
Immediate data and sales field page analysis data are associated with page analysis data with other, and are shown in the form of statistical report form.
The analysis method and system of a kind of page info provided by the present invention, when user accesses the page of website, note
The commodity data of the page is recorded, and tracks the behavior of the user, records the behavioral data of the user；According to the institute of record
State commodity data, the behavioral data of user generates page immediate data and shows；According to preset analysis rule, to the institute of record
State commodity data, the behavioral data of user is analyzed, obtain page analysis data and show.
Through the invention, it saves when statistics page commodity strike a bargain and changes and developed caused by statistics codes because commodity update
The wasting of resources；It eliminates data analyst analysis and calculates the operation of initial data, save manpower, and improve page letter
The analysis efficiency of breath.
Description of the drawings
Fig. 1 is a kind of flow chart of the analysis method of page info of the present invention；
Fig. 2 is a kind of structural schematic diagram of the analysis system of page info of the present invention；
Fig. 3 is the schematic diagram that the page info of the embodiment of the present invention is analyzed.
Specific implementation mode
The technical solution of the present invention is further elaborated in the following with reference to the drawings and specific embodiments.
The analysis method of a kind of page info provided by the present invention, as shown in Figure 1, mainly including the following steps that：
Step 101, when user accesses the page of website, the commodity data of the page is recorded, and track the behavior of user, remembered
Employ the behavioral data at family.
The commodity data of the page includes lower single quantity, conclusion of the business quantity, transaction value of extensive stock on the page etc..
The behavioral data of user includes the related data of user to access pages, the conclusion of the business behavior related data of user（Such as use
The related data of behaviors such as click, place an order, striking a bargain in family）Etc..
Step 102, page immediate data is generated according to the behavioral data of the commodity data of record, user and shown.
Lower single quantity, conclusion of the business quantity, transaction value according to extensive stock on the page of record etc. information and user visit
Ask the related data of the page, the conclusion of the business behavior related data of user etc. information, the page immediate data of generation may include with
It is at least one lower：
User's access times of the page, user's the number of visiting people of the page, the directly lower odd numbers of page commodity, page commodity
The direct business volume etc. of direct business number, page commodity.
Certainly, the page immediate data generated in the embodiment of the present invention be not limited only to it is above-mentioned lifted, can be according to reality
It needs to be extended, such as：The hits etc. of page commodity.
Step 103, according to preset analysis rule, the commodity data of record, the behavioral data of user is analyzed, obtained
To page analysis data and show.
The analysis rule may include at least one of：
User's the number of visiting people of directly lower odd number/page of the direct rate of placing an order=page commodity of page commodity；
User's the number of visiting people of direct business number/page of direct business rate=page commodity of page commodity；
The directly lower odd number of direct business number/commodity of direct payment rate=page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for having clapped rate=descend single-page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for selling rate=have been sold out page commodity off of page commodity；
Total number of packages of the total amount of the average sales price of page commodity=page commodity/page commodity；
The direct business number of direct business volume/page commodity of direct business average sales price=page commodity of page commodity.
Correspondingly, the page analysis data may include at least one of：Directly place an order rate, the page of page commodity
The direct business rates of commodity, the direct payment rate of page commodity, page commodity clapped rate, page commodity sell rate, the page off
The average sales price of commodity, direct business average sales price of page commodity etc..
Certainly, the analysis rule in the embodiment of the present invention and page analysis data be not limited only to it is above-mentioned lifted, Ke Yigen
It is extended according to actual needs.
In addition, a kind of preferred embodiment as the present invention, the page immediate data may include：The sales field page is direct
Data are associated with page immediate data with other；The page analysis data may include：Sales field page analysis data and other passes
Join page analysis data.The data of the data and other sales pages that promote the sales field page are counted respectively, in this way may be used
To be associated with page immediate data and sales field page analysis data and its with other by combining the sales field page immediate data
He is associated with page analysis data, and is shown in the form of statistical report form, to clearly embody promotion sales field to other retailers
The contribution of the sales situation of product embodies promotion effect.
The analysis method of corresponding above-mentioned page info, the present invention also provides a kind of analysis system of page info, such as Fig. 2
Shown, which includes mainly：Database 10 and statistics backstage 20.Wherein, database 10, the page for accessing website in user
When face, the commodity data of the page is recorded, and tracks the behavior of user, records the behavioral data of user.Statistics backstage 20, is used for root
Page immediate data is generated according to the behavioral data of the commodity data of record, user and is shown；According to preset analysis rule, to note
The commodity data of record, the behavioral data of user are analyzed, and are obtained page analysis data and are shown.
Preferably, database 10 can periodically capture the commodity data and record of the page.Since the commodity of the page are desirable
Dynamically newer, the commodity sold off are replaced by the commercial generation of new restocking, therefore database 10 needs to have timing crawl record commodity
The function of data.
The page immediate data may include at least one of：User's access times of the page, the user of the page visit
Ask number, the directly lower odd number of page commodity, the direct business number of page commodity, page commodity direct business volume etc..
The analysis rule includes at least one of：
User's the number of visiting people of directly lower odd number/page of the direct rate of placing an order=page commodity of page commodity；
User's the number of visiting people of direct business number/page of direct business rate=page commodity of page commodity；
The directly lower odd number of direct business number/commodity of direct payment rate=page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for having clapped rate=descend single-page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for selling rate=have been sold out page commodity off of page commodity；
Total number of packages of the total amount of the average sales price of page commodity=page commodity/page commodity；
The direct business number of direct business volume/page commodity of direct business average sales price=page commodity of page commodity.
Preferably, the page immediate data may include：Sales field page immediate data is associated with the page with other and directly counts
According to；The page analysis data may include：Sales field page analysis data are associated with page analysis data with other；
Correspondingly, the statistics backstage 20 can be further used for, combines the sales field page immediate data and be associated with other
Page immediate data and sales field page analysis data are associated with page analysis data, and the exhibition in the form of statistical report form with other
Show.
Schematic diagram is analyzed in conjunction with page info shown in Fig. 3 below, to the page info analysis method of the present invention into one
Step elaborates.
When certain user accesses the sales field page of website, the commodity data of the data-base recording sales field page, and record sales field
The access user of the page.Next, user clicks the commodity on the page of sales field, the details page of commodity is accessed, at this time data
Library tracks the behavior of the user, records the behavioral data of the user；The user for accessing the sales field page may buy commodity immediately,
Other associating web pages of the website may be accessed, finally decide whether to buy commodity again, therefore database needs to have tracking and uses
The function of family behavior.Then, when user buys the commodity of the website, the conclusion of the business behavior of the data-base recording user.Finally, it counts
Backstage generates page immediate data according to the commodity data of data-base recording, the behavioral data of user and shows；According to preset
Analysis rule analyzes the commodity data of record, the behavioral data of user, obtains page analysis data and shows.
The page immediate data includes：Sales field page immediate data is associated with page immediate data with other；The page
Analyzing data includes：Sales field page analysis data are associated with page analysis data with other.Statistics backstage is by combining the sales field
Page immediate data is associated with page immediate data with other and sales field page analysis data are associated with page analysis number with other
According to, and shown in the form of statistical report form, to clearly embody tribute of the promotion sales field to the sales situation of other merchandisings
It offers, embodies promotion effect.For example, report form shown in following table 1 may be used：
Table 1
In conclusion page info analysis method through the invention and system, when saving statistics page commodity conclusion of the business
Waste of exploiting natural resources caused by statistics codes is changed because commodity update；It eliminates data analyst analysis and calculates original number
According to operation, save manpower, and improve the analysis efficiency of page info.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention.
Claims (6)
1. a kind of analysis method of page info, which is characterized in that this method includes：
When user accesses the page of website, the commodity data of the page is recorded, and track the behavior of the user, records institute
State the behavioral data of user；
Page immediate data is generated according to the behavioral data of the commodity data of record, user and is shown, the page is direct
Data include at least one of：User's access times of the page, user's the number of visiting people of the page, the direct of page commodity place an order
The direct business volume of number, the direct business number of page commodity, page commodity；
According to preset analysis rule, the commodity data of record, the behavioral data of user are analyzed, obtain the page point
Analysis data are simultaneously shown；
Wherein, the page immediate data includes：Sales field page immediate data is associated with page immediate data with other；The page
Analyzing data includes：Sales field page analysis data are associated with page analysis data with other；
Correspondingly, this method further comprises：Combine the sales field page immediate data with other be associated with page immediate data, with
And sales field page analysis data are associated with page analysis data with other, and shown in the form of statistical report form.
2. the analysis method of page info according to claim 1, which is characterized in that the commodity data of the record page,
Specially：
Timing captures the commodity data and record of the page.
3. the analysis method of page info according to claim 2, which is characterized in that the analysis rule include it is following at least
One of：
User's the number of visiting people of directly lower odd number/page of the direct rate of placing an order=page commodity of page commodity；
User's the number of visiting people of direct business number/page of direct business rate=page commodity of page commodity；
The directly lower odd number of direct business number/commodity of direct payment rate=page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for having clapped rate=descend single-page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for selling rate=have been sold out page commodity off of page commodity；
Total number of packages of the total amount of the average sales price of page commodity=page commodity/page commodity；
The direct business number of direct business volume/page commodity of direct business average sales price=page commodity of page commodity.
4. a kind of analysis system of page info, which is characterized in that the system includes：Database and statistics backstage, wherein
The database, in the page of user's access website, recording the commodity data of the page, and track the use
The behavior at family records the behavioral data of the user；
The statistics backstage, for generating page immediate data simultaneously according to the commodity data of record, the behavioral data of user
Displaying, the page immediate data includes at least one of：User's access times of the page, user's the number of visiting people of the page,
The directly lower odd number of page commodity, the direct business volume of the direct business number of page commodity, page commodity；According to preset analysis
Rule analyzes the commodity data of record, the behavioral data of user, obtains page analysis data and show；
Wherein, the page immediate data includes：Sales field page immediate data is associated with page immediate data with other；The page
Analyzing data includes：Sales field page analysis data are associated with page analysis data with other；
Correspondingly, statistics backstage is further used for, combining the sales field page immediate data, with other to be associated with the page direct
Data and sales field page analysis data are associated with page analysis data with other, and are shown in the form of statistical report form.
5. the analysis system of page info according to claim 4, which is characterized in that the database timing crawl page
Commodity data simultaneously records.
6. the analysis system of page info according to claim 4, which is characterized in that the analysis rule include it is following at least
One of：
User's the number of visiting people of directly lower odd number/page of the direct rate of placing an order=page commodity of page commodity；
User's the number of visiting people of direct business number/page of direct business rate=page commodity of page commodity；
The directly lower odd number of direct business number/commodity of direct payment rate=page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for having clapped rate=descend single-page commodity of page commodity；
Total number of packages of the total number of packages/page commodity for selling rate=have been sold out page commodity off of page commodity；
Total number of packages of the total amount of the average sales price of page commodity=page commodity/page commodity；
The direct business number of direct business volume/page commodity of direct business average sales price=page commodity of page commodity.
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| CN201110297346.9A CN103034640B (en) | 2011-09-30 | 2011-09-30 | A kind of analysis method and system of page info |
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| CN104516886A (en) * | 2013-09-27 | 2015-04-15 | 腾讯科技（深圳）有限公司 | Method, mobile terminal and server for displaying data analysis result |
| US9775013B2 (en) | 2013-09-27 | 2017-09-26 | Tencent Technology (Shenzhen) Company Limited | Method, mobile terminal, and server for displaying data analysis result |
| CN103605724A (en) * | 2013-11-15 | 2014-02-26 | 清华大学 | Webpage-text semantic feature based on-line retail sales computation method |
| CN107491999B (en) * | 2016-06-13 | 2020-12-22 | 北京京东尚科信息技术有限公司 | Statistical method, device and system for incoming order quantity of active pages |
| CN107886382B (en) * | 2016-09-29 | 2021-11-30 | 北京京东尚科信息技术有限公司 | Method, device and system for analyzing channel drainage effect in website |
| CN106910107A (en) * | 2017-01-23 | 2017-06-30 | 武汉奇米网络科技有限公司 | One kind promotion page configuration method and system |
| CN106897227A (en) * | 2017-03-06 | 2017-06-27 | 环胜电子(深圳)有限公司 | A kind of the control display methods and system of dynamic web page test |
| CN107609890A (en) * | 2017-08-03 | 2018-01-19 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus of order tracking |
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