CN102769798A - Set top box information pushing system and set top box information pushing method based on dynamic allocation technology - Google Patents
Set top box information pushing system and set top box information pushing method based on dynamic allocation technology Download PDFInfo
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- CN102769798A CN102769798A CN2012102574247A CN201210257424A CN102769798A CN 102769798 A CN102769798 A CN 102769798A CN 2012102574247 A CN2012102574247 A CN 2012102574247A CN 201210257424 A CN201210257424 A CN 201210257424A CN 102769798 A CN102769798 A CN 102769798A
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Abstract
The invention discloses a set top box information pushing system based on a dynamic allocation technology. The set top box information pushing system comprises a data broadcast management client side, a data broadcasting system and an electronic program list broadcasting system, wherein the data broadcast management client side is connected with the data broadcasting system; the data broadcasting system is connected with the electronic program list broadcasting system through an optical fiber coaxial hybrid network and a set top box; the data broadcast management client side is used for allocating advertisement picture information and sending generated adpage.ini file information to the data broadcasting system to broadcast; the data broadcasting system is used for packaging and encapsulating adpage.ini files and advertisement pictures and broadcasting the advertisement picture information to a wired television broadcasting network; and the electronic program list broadcasting system is used for broadcasting the description information for advertisement downloading. The comprehensive advantages of the wired television broadcasting network, a bidirectional back-transmission network and the like are utilized fully, the real-time property is strong and various services such as set top box information pushing and advertisement broadcasting are achieved.
Description
Technical field
The present invention relates to digital TV field, relate in particular to a kind of STB information transmission system and method for pushing based on Dynamic Reconfiguration.
Background technology
Actively push forward the integral body of cable digital TV along with all parts of the country and change, in the past few years China's digital cable customers scale enlarges rapidly, and as the consumption recreation terminal of extensively registering one's residence, there is huge business opportunity in the advertising business on STB.The DTV The application of new technique has also been brought brand-new advertisement form for us, such as: the advertisement of start-up picture type, the advertisement of main menu type, the advertisement of channel list type, screen show many advertisement forms such as type advertisement.The demand of the professional great potential of advertisement in digital television; But existing advertisement pushing mode need customize the terminal; The content that pushes is dumb; How to obtain information dynamically automatically, and adopt different modes such as literal, picture, video to carry out advertizing, need improve existing content obtain manner and terminal ways of presentation.
Summary of the invention
To above-mentioned technological deficiency, the present invention proposes a kind of STB information transmission system and method for pushing based on Dynamic Reconfiguration.
In order to solve the problems of the technologies described above, technical scheme of the present invention is following:
A kind of STB information transmission system based on Dynamic Reconfiguration comprises the data broadcasting administrative client, data broadcasting broadcasting system and electronic program list broadcasting system,
Said data broadcasting administrative client connects said data broadcasting broadcasting system, and said data broadcasting broadcasting system links to each other with STB through Hybrid Fiber and Coax Network HFC with said electronic program list broadcasting system;
Said data broadcasting administrative client is used for the configuration of advertisement pictorial information, and the adpage.ini fileinfo that generates is sent to said data broadcasting broadcasting system waits for and broadcasting;
Said data broadcasting broadcasting system encapsulates adpage.ini file and the packing of advertisement picture, and to cable tv broadcast network propagation sending advertisement pictorial information;
Said electronic program list broadcasting system is used for the descriptor that advertising is downloaded.
Further, also comprise Ftp server, said Ftp server is connected with said STB through two-way return network; When said STB terminal needs dynamically to adjust ad content,, utilize two-way return network to accomplish transmission from said Ftp server to STB terminal with the TFTP agreement through the address that content is downloaded in configuration in said adpage.ini.
Further, the descriptor that said advertisement is downloaded comprises the advertising message version, and said advertising message version can be according to the different choice different advertisement version of STB.
A kind of STB information-pushing method based on Dynamic Reconfiguration comprises the steps
41) set-top-box opening receives the NIT table, reads the advertisement Download Descriptor of NIT table;
42) read advertising page this shop in the said advertisement Download Descriptor, if with STB in the version number that preserves consistent, the advertising message of directly preserving among the reading machine top box FLASH is to internal memory, otherwise gets into next step; Said advertising message comprises the Service ID of copy content, advertisement picture, advertisement video;
43) from said advertisement Download Descriptor, obtain the download path of configuration file adpage.ini;
44) download the adpage.ini file, read the download address of copy content wherein, various advertisement pictures, the Service ID of advertisement video;
45) download and preserve new advertising message, and if downloaded or preserve failure the advertising message of still preserving among the reading machine top box FLASH to internal memory, if download and preserve successfully then preserve new advertising page this shop, and read new advertising message to internal memory;
46) STB corresponding picture and literal in picture and copy position display memory.
Further, when the user switched to the advertisement video window, if the failure of playing advertisements video, STB reads gave tacit consent to picture in the demonstration of advertisement video window among the FLASH, otherwise shows the advertisement video of downloading at the advertisement video window.
Beneficial effect of the present invention is: the comprehensive advantage that makes full use of cable tv broadcast net and two-way return network etc.; Cable tv broadcast net single-point triggers, and the whole network receives, and is real-time; Two-way net can be realized professional abundant personalization and customization; Both combine, and realize the download and the displaying of content of multimedia such as literal, picture, video, have realized all kinds of business such as information propelling movement, ad playing of STB.But have characteristics such as real-time dynamic-configuration than simple passing through the Headend download or obtain content through two-way return network separately.
Description of drawings
Fig. 1 is a networking mode of the present invention;
Fig. 2 is the process chart of STB.
Embodiment
To combine accompanying drawing and specific embodiment that the present invention is done further explanation below.
As shown in Figure 1, a kind of STB information transmission system based on Dynamic Reconfiguration comprises
The data broadcasting administrative client:
Be used for the configuration of advertisement pictorial information, and the adpage.ini fileinfo that generates is sent to the data broadcasting broadcasting system wait for and broadcasting.
The data broadcasting broadcasting system:
With adpage.ini file and advertisement picture packing encapsulation, and to cable tv broadcast network propagation sending advertisement pictorial information, the packing encapsulation is accomplished according to broadcasting and TV prior art standard by the data broadcasting broadcasting system.
The electronic program list broadcasting system:
Be used for the descriptor that advertising is downloaded, comprise the advertising message version, and url path etc. how to find configuration file adpage.ini, begin such as which start byte at which frequency of cable television network.The advertising message version is for better adaptive STB terminal characteristic, and by single-definition version and hd versions, adaptive which kind of version is selected according to the terminal capability of oneself by STB and shown such as the start advertisement of broadcasting simultaneously.Such as STB inside a sequence number is arranged all, sequence number 09-11 position machine representation top box type.If belong to the high definition STB, then show the high definition picture, otherwise acquiescence display standard definition picture.
Ftp server:
Dynamically adjust ad content if desired; Like advertisement video etc.; Can in adpage.ini, write the address of downloading content; Accomplish the transmission from the Ftp server to the STB terminal through bilateral network with the TFTP agreement, transfer to STB terminal default location (particular location disposes) in adpage.ini after, display it by STB.
Its roughly flow process be: during set-top-box opening; Advertisement_Version_Descriptor descriptor (advertisement Download Descriptor) according in the table of the NIT in the electronic program list broadcasting system information transmitted obtains version number's (value of this version number can be any from 0 to 254) that current advertisement picture is downloaded; If the version number of current advertisement picture be stored in STB in identical then the download again (with the shortening available machine time) of version number of advertisement picture; Otherwise just earlier according to the address of describing among the url in the advertisement Download Descriptor from data broadcasting broadcasting system download configuration file adpage.ini; Through resolving adpage.ini; Collect each advertisement picture, and be presented at corresponding place by the parameter setting in the adpage.ini.The content of in adpage.ini, obtaining through the URL download address can be the data segment of the specific frequency of cable tv broadcast net, also can obtain through TFTP (FTFP) or HTTP(Hypertext Transport Protocol) from Ftp server through two-way return network.
Further process description is downloaded in advertisement:
1) set-top-box opening receives the NIT table, reads the Advertisement_Version_ Descriptor descriptor of NIT table ground floor;
2) read Advertisement_Version (advertising page this shop) in the Advertisement_Version_Descriptor descriptor; If it is consistent with the version number that preserves in the STB; The advertising message of directly preserving among the reading machine top box FLASH (comprising: the Service ID of copy content, advertisement picture, advertisement video) to internal memory, otherwise get into next step;
3) from the Advertisement_Version_Descriptor descriptor, obtain the download path of configuration file adpage.ini;
4) download the adpage.ini file, read the download address of copy content wherein, various advertisement pictures, the Service ID of advertisement video;
5) download and preserve new advertising message; If the advertising message of downloading or preserving failure then still preserving among the reading machine top box FLASH is to internal memory; If download and preserve successfully then preserve new Advertisement_Version, and read various new advertising messages to internal memory;
6) will be in picture and copy position display memory corresponding picture of STB and literal;
7),, otherwise show the advertisement video of downloading at the advertisement video window if the failure of playing advertisements video reads that the acquiescence picture shows at the advertisement video window among the FLASH if when the user switches to the advertisement video window.
The Advertisement_Version_Descriptor descriptor:
This descriptor is used to describe the necessary information that advertisement is downloaded, and STB can judge whether needs downloads ad picture again according to the variation of advertising page this shop in this descriptor.This descriptor is inserted in the NIT ground floor, descriptor tag=194 (decimal system).Specifically shown in table one
Table 1
| Syntax | No.of bits | Identifier |
| Advertisement_Version_ Descriptor () | ? | ? |
| { | ? | ? |
| Descriptor_tag | 8 | Uimsbf |
| Descriptor_length | 8 | Uimsbf |
| Advertisement_Version | 8 | Uimsbf |
| url_length | 8 | Uimsbf |
| For(I=0;I< url_length;I++) | ? | ? |
| { | ? | ? |
| url_char | ? | ? |
| } | ? | ? |
| } | ? | ? |
Each field description is following:
Descriptor tag Descriptor_tag:
8 bit fields are used to identify different descriptors, and its value is 0xC2 (hexadecimal).
Descriptor length Descriptor_length:
8 bit fields are used to indicate the byte number that is right after the descriptor after this field.
The Advertisement_Version of advertising page this shop:
8 bit fields are used to indicate the version number of the advertisement pictorial information that front end sends.
The length url_length of download path url:
8 bit fields are used to indicate the length of the path url of download configuration file adpage.ini.
The structure of configuration file adpage.ini
Configuration file adpage.ini mainly is made up of two parts, and first is number of ads descriptor and download path descriptor, is used to describe the quantity of advertisement and the path that advertisement is downloaded; Second portion is the advertising message descriptor, is used to describe the concrete information of advertisement.Describe in detail as follows:
1) number of ads descriptor and download path url descriptor are as shown in table 2
Table 2
Illustrate:
2) advertising message descriptor
A. start-up picture and the advertisement of audio broadcasting background frame:
Consider STB performance, function, the picture format of interim provision start-up picture and the advertisement of audio broadcasting background frame is ifm, i.e. I frame picture.Its advertising message descriptor structure such as table 3:
Table 3
Illustrate:
B. screen shows advertisement
The form that screen shows display advertising can be jpg, png, bmp wherein any one, dimension of picture is decided according to reserving the advertisement windows size on the interface, picture is generally several KB.Increase parameter s ervice_id in the descriptor structure, realize the corresponding demand that shows a pictures advertisement of a plurality of channels; Increase parameters u rl, realize that the apparent picture of click screen can start browser and browse related web page (belong to value-added service, function is optional); Parameter f loat_num is mainly used in the different advertisement windows of distinguishing diverse location.It is as shown in table 4 that screen shows display advertising information descriptor structure:
Table 4
Illustrate:
C. main menu, channel list, the advertisement of program guide interface
Main menu, channel list, three interfacial structure basically identicals of program guide; On these three interfaces, all can realize three types of advertisements; Be respectively: video, picture and literal; And on same interface, can have three types advertisement simultaneously, the concrete realization decided through consultation according to the demand of various places separately.
With the main menu is example, and the structure of its video ads information descriptor is as shown in table 5:
Table 5
Illustrate:
The form of main menu display advertising can be jpg, png, bmp wherein any one, dimension of picture is decided according to reserving the advertisement windows size on the interface, the structure of its advertising message descriptor is as shown in table 6:
Illustrate:
The structure of main menu text advertising information descriptor is as shown in table 7:
Illustrate:
The above only is a preferred implementation of the present invention; Should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the present invention's design; Can also make some improvement and retouching, these improvement and retouching also should be regarded as in the protection range of the present invention.
Claims (5)
1. the STB information transmission system based on Dynamic Reconfiguration is characterized in that, comprises the data broadcasting administrative client, data broadcasting broadcasting system and electronic program list broadcasting system,
Said data broadcasting administrative client connects said data broadcasting broadcasting system, and said data broadcasting broadcasting system links to each other with STB through Hybrid Fiber and Coax Network HFC with said electronic program list broadcasting system;
Said data broadcasting administrative client is used for the configuration of advertisement pictorial information, and the adpage.ini fileinfo that generates is sent to said data broadcasting broadcasting system waits for and broadcasting;
Said data broadcasting broadcasting system encapsulates adpage.ini file and the packing of advertisement picture, and to cable tv broadcast network propagation sending advertisement pictorial information;
Said electronic program list broadcasting system is used for the descriptor that advertising is downloaded.
2. a kind of STB information transmission system based on Dynamic Reconfiguration according to claim 1 is characterized in that, also comprises Ftp server, and said Ftp server is connected with said STB through two-way return network; When said STB terminal needs dynamically to adjust ad content,, utilize two-way return network to accomplish transmission from said Ftp server to STB terminal with the TFTP agreement through the address that content is downloaded in configuration in said adpage.ini.
3. a kind of STB information transmission system according to claim 1 based on Dynamic Reconfiguration; It is characterized in that; The descriptor that said advertisement is downloaded comprises the advertising message version, and said advertising message version can be according to the different choice different advertisement version of STB.
4. the STB information-pushing method based on Dynamic Reconfiguration is characterized in that, comprises the steps
41) set-top-box opening receives the NIT table, reads the advertisement Download Descriptor of NIT table;
42) read advertising page this shop in the said advertisement Download Descriptor, if with STB in the version number that preserves consistent, the advertising message of directly preserving among the reading machine top box FLASH is to internal memory, otherwise gets into next step; Said advertising message comprises the Service ID of copy content, advertisement picture, advertisement video;
From said advertisement Download Descriptor, obtain the download path of configuration file adpage.ini;
44) download the adpage.ini file, read the download address of copy content wherein, various advertisement pictures, the Service ID of advertisement video;
45) download and preserve new advertising message, and if downloaded or preserve failure the advertising message of still preserving among the reading machine top box FLASH to internal memory, if download and preserve successfully then preserve new advertising page this shop, and read new advertising message to internal memory;
46) STB corresponding picture and literal in picture and copy position display memory.
5. a kind of STB information-pushing method according to claim 4 based on Dynamic Reconfiguration; It is characterized in that; When the user switches to the advertisement video window; The acquiescence picture shows at the advertisement video window among the FLASH if the failure of playing advertisements video, STB are read, otherwise shows the advertisement video of downloading at the advertisement video window.
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| CN103051957A (en) * | 2012-12-17 | 2013-04-17 | 北京歌华有线电视网络股份有限公司 | Method and system for configuring DLNA (Digital Living Network Alliance) program catalog data in digital television set-top box |
| CN105516812A (en) * | 2016-01-28 | 2016-04-20 | 浪潮软件集团有限公司 | Data security processing system |
| CN110020317A (en) * | 2017-12-25 | 2019-07-16 | 北京京东尚科信息技术有限公司 | Web page-container backing file determines method, apparatus, equipment and readable storage medium storing program for executing |
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| CN105516812A (en) * | 2016-01-28 | 2016-04-20 | 浪潮软件集团有限公司 | Data security processing system |
| CN110020317A (en) * | 2017-12-25 | 2019-07-16 | 北京京东尚科信息技术有限公司 | Web page-container backing file determines method, apparatus, equipment and readable storage medium storing program for executing |
| CN110020317B (en) * | 2017-12-25 | 2021-12-14 | 北京京东尚科信息技术有限公司 | Webpage container bottom supporting file determining method, device, equipment and readable storage medium |
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Application publication date: 20121107 |