CN102722829A - Control method for broadcasting mobile advertisement and control system thereof - Google Patents

Control method for broadcasting mobile advertisement and control system thereof Download PDF

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Publication number
CN102722829A
CN102722829A CN201110079290XA CN201110079290A CN102722829A CN 102722829 A CN102722829 A CN 102722829A CN 201110079290X A CN201110079290X A CN 201110079290XA CN 201110079290 A CN201110079290 A CN 201110079290A CN 102722829 A CN102722829 A CN 102722829A
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China
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content
operation information
information
mobile device
command information
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马良骏
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
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Priority to CN201110079290XA priority Critical patent/CN102722829A/en
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Abstract

The invention provides a control method for broadcasting a mobile advertisement. The method comprises the following steps of: (a) displaying a first advertisement content; (b) receiving operation information from a user; (c) generating a second advertisement content according to the operation information and the first advertisement content; (d) displaying the second advertisement content. According to the invention, communication with an advertisement access subsystem is carried out through one or more mobile equipment, not only a fixed advertisement picture is displayed, a new advertisement is played according to an operation of a user on the advertisement in real time, a requirement of the user can be satisfied better and more effectively, and advertisement information needed by the user is provided.

Description

A kind of control method and control system of playing moving advertising
Technical field
The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to the control method and the control corresponding device that release news according to type of user terminal in the information issuing control system.
Background technology
Along with the high speed development of Internet technology, wireless interconnected network technology also receives people's attention day by day.Descend gradually at current mobile digital device fabrication cost, individual or common moving digital device are all the more universal.According to incompletely statistics, the whole world has at least 1/3rd resident to hold at least one mobile phone or similar mobile device.Therefore, advertisement operators has been included mobile device in the intended scope of their propagating advertisements already in order more extensively to propagate their advertisement, and the ad content that is sent on the mobile device is also of all kinds, for example: literal, image, sound, video or the like.
The user certainly exists the user and hopes and can more deep understanding be arranged to the part ad content through in the process of mobile device browse advertisements, whether satisfies their demand with the commodity that help them to judge in the advertisement better to be showed.In this process, prior art still adopts traditional approach, and promptly the mode through hyperlink is linked to related content, is shown to the user and browses.
Advertisement can't form interaction with the user in said process, because the quantity of information of an advertisement is limited, the user is selecting still can't to find the information of oneself wanting after the hyperlink for several times; In addition, the user possibly hope can in new advertising page see just that through describing self-demand attacking institute hopes the information seen, but because ad content is limited, the while also can't feedback user profile to server, this also often can't realize; Perhaps, the user loses interest in to all the elements in this advertisement.So the user is probably satisfied inadequately to the information that advertisement comprised, therefore can have influence on the demonstration effect of this advertisement greatly.
Further, along with technical development, and the user is more and more stronger for the fastidious psychology of advertisement, and the simple one-sided ad content that shows has been not enough to transfer user's interest.Have a bigger demand, the user hopes can be interactive, participate in the advertisement, thereby longer time ground browse advertisements receives advertisement to a greater degree.
And such technical scheme is also immature at present.Say that simply the present invention will solve the interactive problem of moving advertising that is shown on the mobile device like technical approach process user (viewer) how and this user.
Summary of the invention
To defective of the prior art, the purpose of this invention is to provide a kind of control method and control corresponding device.
According to an aspect of the present invention, a kind of control method of playing moving advertising is provided, it comprises the steps: that a. shows first ad content; B. receive operation information from the user; C. generate second ad content according to said operation information and said first ad content; And d. shows said second ad content.
According to another aspect of the present invention, a kind of control device of playing moving advertising is provided also, it comprises: first display device, and it is used to show first ad content; First receiving device, it is used to receive the operation information from the user; First generating apparatus, it is used for generating second ad content according to said operation information and said first ad content; And second display device, it is used to show said second ad content.
According to a further aspect of the invention, a kind of moving advertising control system is provided, is used for being controlled at a plurality of mobile devices and plays moving advertising, it comprises: background server is used to store many data messages of treating that playing advertisements is corresponding; The advertisement access subsystem is used to receive the ad-request information from one or more mobile devices, and handles to said ad-request information, sends one or more according to result to said a plurality of mobile devices and treats playing advertisements; One or more mobile devices are used for and the communication of said advertisement access subsystem, and send said ad-request information to said advertisement access subsystem, and receive said one or more and treat playing advertisements; The internet, said at least advertisement access subsystem and said one or more mobile device are through its mutual communication; It is characterized in that said mobile device comprises above-mentioned control device.
The present invention carries out communication through one or more mobile devices and advertisement access subsystem; No longer just demonstrate fixing advertisement picture; But can play new advertisement according to the user to the operation of advertisement in real time; Can better more effectively cater to user's demand like this, and the user is provided required advertising message.
Description of drawings
Through reading the detailed description of non-limiting example being done with reference to following accompanying drawing, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to an embodiment of the present invention, plays the process flow diagram of the control method of moving advertising;
Fig. 2 shows according to first embodiment provided by the invention, plays the process flow diagram of the control method of moving advertising;
Fig. 3 illustrates according to a second embodiment of the present invention, plays the process flow diagram of the control method of moving advertising;
Fig. 4 illustrates a third embodiment in accordance with the invention, plays the process flow diagram of the control method of moving advertising;
Fig. 5 illustrates according to an embodiment of the present invention, the network topology synoptic diagram of the information issuing control system that is used for releasing news according to type of user terminal provided by the invention;
Fig. 6 illustrates according to an embodiment of the present invention, the sequential chart of the information issuing control system that is used for releasing news according to type of user terminal provided by the invention; And
Fig. 7 illustrates a fourth embodiment in accordance with the invention, plays the structural representation of the control method of moving advertising.
Embodiment
According to the foregoing invention content, it will be appreciated by those skilled in the art that the object of the invention is to provide a kind of control system and control corresponding method of brand-new broadcast moving advertising.Through broadcast moving advertising provided by the invention system; The user is in the process of browse advertisements; Can not only browse to current ad content; But also the operation that advertisement is responded is through mobile wireless internet transmit operation information, and the new ad content that control device provided by the invention and/or control system can provide for the user after treatment.
Particularly, Fig. 1 illustrates according to an embodiment of the present invention, plays the process flow diagram of the control method of moving advertising.At first execution in step S101 shows first ad content.It will be apparent to those skilled in the art that; Preferably; The user sends the solicited message of request moving advertising to a moving advertising service system through mobile device; Correspondingly, said moving advertising service system is confirmed a moving advertising according to described request information, and the data that said moving advertising is corresponding or the mode that can obtain these data send to said mobile device.For example, preferably, such process is pressed " opening " or " affirmation " button through the user usually and is begun, and after this said moving advertising preferably is presented at automatically and sends on described request information corresponding mobile device or other equipment (for example personal computer).Correspondingly, after said mobile device receives the corresponding data of above-mentioned and said moving advertising, on the display device of said mobile device, show corresponding advertising content, we are referred to as first ad content.
Get into step S102 then, receive operation information from the user.It will be appreciated by those skilled in the art that said operation information by said user's mobile device according to the user operate generate, and said operation information is sent to advertisement access subsystem provided by the invention by said user's mobile device.Promptly after above-mentioned steps S101, said user provides corresponding operation according to this first ad content after browsing first ad content of opening, and by user's mobile device operation information is sent to said advertisement access subsystem.
Next execution in step S103 generates second ad content according to said operation information and said first ad content.Preferably, this step is still accomplished by above-mentioned advertisement access subsystem.Particularly; Through the operation information from the user that said step S102 receives, said advertisement access subsystem reads said operation information through various technological means, or obtains said operation information through other means; Such process can be passed through existing techniques in realizing, does not repeat them here.Further, said advertisement access subsystem generates second ad content according to said operation information and said first ad content, i.e. new ad content, and then this second ad content sent to said mobile device.Those skilled in the art further understand, and correspondingly, said mobile device receives said second ad content.
Last execution in step S104 shows said second ad content.It will be appreciated by those skilled in the art that after said mobile device receives said second ad content, said second ad content is presented on said user's the display device of mobile device.It will be appreciated by those skilled in the art that this step is identical with the technical scheme of common presenting advertising content, what distinguished is, demonstration be through handled second ad content of control method provided by the invention, do not repeat them here.
Further; It will be apparent to those skilled in the art that; The procedure for displaying of above-mentioned steps S101 and step S104 can be achieved through prior art; For example at least the document descriptions such as " digital signal and Flame Image Process " of Mao Wenfeng chief editor " lcd technology ", Bo Si (U.S.A) works such process, do not repeat them here.
Further, it will be appreciated by those skilled in the art that said step S103 can be achieved through various technological means.Preferably, can be with reference to embodiment illustrated in fig. 2.
On above-mentioned basis embodiment illustrated in fig. 1, Fig. 2 shows according to first embodiment provided by the invention, plays the process flow diagram of the control method of moving advertising.Particularly, present embodiment can be regarded a detailed process of above-mentioned embodiment shown in Figure 1 as.Preferably, at first execution in step S201 shows first ad content.Similarly, this step is similar with step S101 shown in Figure 1.It will be apparent to those skilled in the art that; Preferably; In the present embodiment, the user sends the solicited message of request moving advertising through mobile device to a moving advertising service system, correspondingly; Said moving advertising service system is confirmed a moving advertising according to described request information, and the data that said moving advertising is corresponding or the mode that can obtain these data send to said mobile device.For example, preferably, such process is pressed " opening " or " affirmation " button through the user usually and is begun.Correspondingly, after said mobile device receives the corresponding data of above-mentioned and said moving advertising, on the display device of said mobile device, show corresponding advertising content, we are referred to as first ad content.
Get into step S202 then, receive said user and be used to play the operation information that the touch-screen of the mobile device of said first ad content sends through click.It will be appreciated by those skilled in the art that said operation information is generated the operation of touch-screen according to the user by said user's mobile device and said operation information is sent to the advertisement access subsystem by said user's mobile device.After promptly said user is browsing first ad content of opening after above-mentioned steps S201, provide corresponding operation according to this first ad content, and operation information is sent to said advertisement access subsystem by user's mobile device.
Next execution in step S203 resolves and is contained in the command information in the said operation information.Preferably, this step is still accomplished by above-mentioned advertisement access subsystem.Particularly; Those skilled in the art considered that the user's who receives through said step S202 operation information, said advertisement access subsystem is through the command information in the various technological means parse operation information; Such process can be passed through existing techniques in realizing, does not repeat them here.
Continue execution in step S204, confirm the order element of said command information to said first ad content.Preferably, this step is still accomplished by above-mentioned advertisement access subsystem.Particularly; It will be apparent to those skilled in the art that; Through the command information that said step S203 is resolved to, said advertisement access subsystem uses said command information to analyze to said first ad content, confirms the order element of said command information to said first ad content; Such process can be passed through existing techniques in realizing, does not repeat them here.
Next execution in step S205 is a reference point with the said first ad content central point, and with the picture of said first ad content left or move right, and the picture after will moving is as said second ad content.Preferably, this step is still accomplished by above-mentioned advertisement access subsystem.Particularly; It will be appreciated by those skilled in the art that the order element of confirming through said step S205, said advertisement access subsystem is through various technological means analysis instruction elements; Judge that the picture that needs said first ad content moves to left or moves to right, and draw mobile distance.Such process can be passed through existing techniques in realizing, does not repeat them here.Said advertisement access subsystem will be as said second ad content with the picture of picture after move to left or move right, moving of said first ad content.
Last execution in step S206 shows said second ad content.Similarly, this step is similar with step S104 shown in Figure 1.It will be appreciated by those skilled in the art that preferably, in the present embodiment, after said mobile device receives said second ad content, said second ad content is presented on said user's the display device of mobile device.
Further, it will be appreciated by those skilled in the art that preferably following description of implementation procedure of above-mentioned steps S202.Said first ad content is presented at through step S101 shown in Figure 1 or step S201 shown in Figure 2 on the mobile device with touch-screen, and the user carries out interaction according to said first ad content, and operates particularly.It will be apparent to those skilled in the art that; Preferably; Said operation information touches said touch-screen through the user and sends; For example the user clicks certain personage in said first ad content, thereby said touch-screen can send the signal that receives said touch action to the central processing unit of the mobile device that shows said first ad content, and then said central processing unit (is preferably client terminal device provided by the invention for corresponding control device this signal forwarding; Specific as follows said), thus this control device has formed and a corresponding operation information of said click.For example, the command information that comprises of this operation information is " said clicked the personage sound ".It will be apparent to those skilled in the art that; Said operation information forms according to user's concrete operations; To preestablish according to program simultaneously and form; The program source code that is comprised in the for example said first ad content corresponding advertisement data sets, and for example aforesaid operations information can also further be refined as " said by click personage sound " and " according to said click force or click volume or the tone that frequency is confirmed said sound ".Again for example, the command information that said operation information comprises can also be " being moved to the left an operating unit by the click object with said ", and this does not influence flesh and blood of the present invention.More particularly, the particular content that it will be appreciated by those skilled in the art that said operation information can be implemented needs according to difference and set, and does not repeat them here.
Further; It will be apparent to those skilled in the art that; In a variant, said step S202 can be replaced by following steps, for example " S202 ', receive the operation information that said user sends through the button of pressing the mobile device that is used to play said first ad content."; S202 is different with above-mentioned steps, in the present embodiment, comprises button on the said mobile device, generates said operation information and said user presses corresponding button.Particularly; It will be apparent to those skilled in the art that; The said first ad content corresponding advertisement data should be associated with said key information, and promptly pressing button can be received by above-mentioned control device, correspondingly; Said control device can be mapped this key information and ad data, for example forms the operation information of " being moved to the left an operating unit by clicking object with said ".Particularly, those skilled in the art combine prior art and the foregoing description can realize said variant, do not repeat them here.
Further; It will be apparent to those skilled in the art that; In a variant, said step S202 can be replaced " receiving the operation information that said user sends through the operating rod that is connected with the mobile device that is used to play said first ad content " by following steps.Particularly, S202 is different with above-mentioned steps, in the present embodiment, comprises operating rod on the said mobile device, generates said operation information and said user moves said operating rod.Particularly; It will be apparent to those skilled in the art that; The said first ad content corresponding advertisement data should be associated with said operating rod information, and promptly moving operating rod can be received by above-mentioned control device, correspondingly; Said control device can be mapped this operating rod information and ad data, for example forms the operation information of " said selected object is moved to the left an operating unit ".Particularly, those skilled in the art combine prior art and the foregoing description can realize said variant, do not repeat them here.
Further, it will be appreciated by those skilled in the art that in a variant, said step S202 can be replaced " receiving the operation information that said user sends through a third party device " by following steps.Particularly, S202 is different with above-mentioned steps, in the present embodiment, comprises a third party device on the said mobile device, generates said operation information and said user operates said third party device.Particularly; It will be apparent to those skilled in the art that; The said first ad content corresponding advertisement data should be associated with the operation of user on said third party device, and promptly the operation information of user on said third party device can be received by above-mentioned control device, correspondingly; Said control device can be mapped operation information and the ad data of this user on said third party device, for example forms the operation information of " being moved to the left an operating unit by directing object with said ".Particularly, those skilled in the art combine prior art and the foregoing description can realize said variant, do not repeat them here.
It will be appreciated by those skilled in the art that in a preferred embodiment said third party device is a wireless network reception/transmitting apparatus, this moment the user through said wireless network receives/transmitting apparatus sends said operation information to said advertisement access subsystem.Particularly, in one embodiment, the user at first browses said first ad content on the said mobile device.Preferably; Said first ad content comprises the operation web page address of said advertisement access subsystem and the input format of said operation information; The user logins the operation web page of said advertisement access subsystem through a mobile phone then, and imports the operation information of said first ad content central area to the twice of amplification and the numbering of said mobile device.Said advertisement access subsystem receives said operation information and the said numbering that said mobile phone sends through wireless network; And generate second ad content according to said operation information, then said second ad content is sent to the pairing mobile device of said numbering.
Further, it will be appreciated by those skilled in the art that in a variant, said third party device can be e-mail server, this moment, the user sent to said advertisement access subsystem through the mode of send Email with said operation information.Particularly, in one embodiment, the user browses said first ad content on the said mobile device, and preferably, said first ad content comprises the input format of the e-mail address and the said operation information of said advertisement access subsystem.The user amplifies the operation information of said first ad content central area to the twice and the numbering of said mobile device through input in an envelope Email then, and said then Email is sent to said advertisement access subsystem.Said advertisement access subsystem receives said Email, and identifies said operation information and said numbering, and generates second ad content according to said operation information, then said second ad content is sent to the pairing mobile device of said numbering.
And in another variant, said third party device can be short message service server.It will be appreciated by those skilled in the art that this moment, the user sent to said advertisement access subsystem through the mode that sends SMS message with said operation information.Particularly, in one embodiment, the user browses said first ad content on the said mobile device, and preferably, said first ad content comprises the short message receiving number of said advertisement access subsystem and the input format of said operation information.The user amplifies the operation information of said first ad content central area to the twice and the numbering of said mobile device through input in a short message then, then said short message is sent to said advertisement access subsystem.Said advertisement access subsystem receives said short message, and identifies said operation information and said numbering, and generates second ad content according to said operation information, then said second ad content is sent to the pairing mobile device of said numbering.
Further, it will be appreciated by those skilled in the art that command information all explains with the mode of natural language, in concrete implementation procedure, can adopt the mode of code or machine language, do not repeat them here.Because aforesaid operations information has comprised above-mentioned command information, so in step S203, said advertisement access subsystem can be discerned these command informations through prior art, repeats no more at this.
Further, in step S204, said order element comprises: selected object is moved to the left an operating unit; Play the sound of selected object; And amplify selected zone or the like.
At last, in step S205, according to the order element of confirming among the step S204 said first ad content is handled, and generated said second ad content.Particularly; In the present embodiment; In order to set forth conveniently, we comprise that with above-mentioned order element it is example that selected object is moved to the left an operating unit, so be reference point at advertisement access subsystem described in the step S205 with the center of said selected object; To an operating unit of move, and the whole pictures after will moving are as second ad content with the picture of said selected object.
Further, it will be appreciated by those skilled in the art that above-mentioned steps S205 can be substituted by other steps in a variant.For example, can be " switching to said operation information corresponding page " at least, it will be appreciated by those skilled in the art that the said page is said second ad content.Be that the said new page (second ad content) is on the basis of said first ad content (being preferably also a page), to calculate and generate, its computation process can realize by refer step S205, not repeat them here.
Further; It will be apparent to those skilled in the art that; The procedure for displaying of above-mentioned steps S201 and step S206 can be achieved through prior art; For example at least the document descriptions such as " digital signal and Flame Image Process " of Mao Wenfeng chief editor " lcd technology ", Bo Si (U.S.A) works such process, do not repeat them here.
Fig. 3 illustrates according to a second embodiment of the present invention, plays the process flow diagram of the control method of moving advertising.Execution in step S301 at first pair calculates with the said first ad content corresponding advertisement data based on said operation information.It will be appreciated by those skilled in the art that said operation information by said operation information by said user's mobile device according to the user operate generate, and said operation information is sent to the advertisement access subsystem by said user's mobile device.The classification that said advertisement access subsystem obtains calculating the first ad content corresponding advertisement data according to said operation information and the object of required calculating calculate afterwards.
Execution in step S302 calculates the plurality of data that is shown in said first ad content based on said operation information then, and result of calculation is presented in the new advertisement page with ad hoc fashion.It will be appreciated by those skilled in the art that through above-mentioned steps S301 said advertisement access subsystem obtains required calculating object, for example: contrast, color, size etc.With required calculating classification, for example add and subtract, ask entropy, function calculation etc.Said advertisement access subsystem calculates the plurality of data in said first ad content through said calculating object and said compute type, and resulting result is presented in the new advertisement page with ad hoc fashion.Said ad hoc fashion can be passed through existing techniques in realizing, does not repeat them here.
Further, it will be appreciated by those skilled in the art that above-mentioned steps S302 following conversion step possibly occur and " based on said operation information said first ad content is carried out translation calculation, and the ad content after will calculating be as said second ad content ".Particularly; It will be apparent to those skilled in the art that; The process of said translation calculation preferably realizes through following mode: according to resulting translation direction of said translation calculation and displacement, change the reference position of said ad content, and said ad content is not changed itself.Further, it will be appreciated by those skilled in the art that at least and can show this variant of realization such as " Digital Image Processing and pattern-recognition " document description, do not repeat them here with reference to work " Digital Image Processing " such as Paul Gonzales (U.S.A) and front yard, Shen sesame.
Further, it will be appreciated by those skilled in the art that above-mentioned steps S301 possibly substituted " S301 ': based on said operation information said first ad content is operated, thereby generated said second ad content " by following steps.It will be appreciated by those skilled in the art that said operation information by said operation information by said user's mobile device according to the user operate generate, and said operation information is sent to the advertisement access subsystem by said user's mobile device.The classification that said advertisement access subsystem obtains operating the first ad content corresponding advertisement data according to said operation information and the object of action required are operated afterwards.
Further, it will be appreciated by those skilled in the art that in another variant that above-mentioned steps S301 possibly substituted " switch to said operation information corresponding page, wherein, the said page is said second ad content " by following steps.It will be appreciated by those skilled in the art that through above-mentioned steps S301 ' said advertisement access subsystem obtains required object object, for example: object, the page and literal etc.Class of operation with required for example amplifies, dwindles, descends one page, page up and get back to homepage etc.Said advertisement access subsystem is operated said first ad content through said operand and the said type of doing; Resulting result is presented in the new advertisement page with ad hoc fashion, and the said new advertisement page is said second ad content.Said ad hoc fashion can be achieved through prior art, does not repeat them here.
Further; It will be apparent to those skilled in the art that; In another variant; Above-mentioned steps S301 possibly substituted " with the said first ad content central point is reference point, and, and the picture after will moving is as said second ad content " by following steps left with the picture of said first ad content or move right.It will be appreciated by those skilled in the art that through above-mentioned steps S301 ' the definite required mobile object of said advertisement access subsystem, required mobile direction and required mobile distance.Then the advertisement access subsystem moves the object that said need move according to said mobile direction and the distance that moves.Resulting picture is presented in the new advertisement page with ad hoc fashion, and the said new advertisement page is said second ad content.Said ad hoc fashion can be achieved through prior art, does not repeat them here.
Further, to the basis embodiment illustrated in fig. 3, Fig. 4 illustrates a third embodiment in accordance with the invention at above-mentioned Fig. 1, plays the process flow diagram of the control method of moving advertising.Particularly; It will be apparent to those skilled in the art that; In the present embodiment, a plurality of users operate an ad content simultaneously through a plurality of mobile devices, and background server provided by the present invention and other devices are realized producing second ad content after the calculating of many instructions according to control method provided by the invention; Therefore, present embodiment is complicated more.
Execution in step S611 at first, first mobile device sends article one operation information.It will be appreciated by those skilled in the art that preferably said first operation information is generated by the operation of said first mobile device according to the user, and by said first mobile device said operation information is sent to the advertisement access subsystem.
Next execution in step S612, the advertisement access subsystem receives article one operation information.It will be appreciated by those skilled in the art that particularly said advertisement access subsystem receives the operation information that above-mentioned first mobile device is sent.Said receiving course can be achieved through prior art, repeats no more at this.
Execution in step S613 then, the advertisement access subsystem obtains the command information in article one operation information.It will be apparent to those skilled in the art that; Particularly; The operation information that first mobile device that receives through above-mentioned steps S612 is sent; Said advertisement access subsystem is through the command information in the various technological means parse operation information, and such process can be passed through existing techniques in realizing, does not repeat them here.
Further, it will be appreciated by those skilled in the art that when carrying out above-mentioned steps S611～S613, also can send the second operation information by execution in step S621 second mobile device.Similarly, this step is similar with above-mentioned steps S611.It will be appreciated by those skilled in the art that preferably said second operation information is generated by the operation of said second mobile device according to the user, and by said second mobile device said operation information is sent to the advertisement access subsystem.
Next execution in step S622, the advertisement access subsystem receives the second operation information.Similarly, this step is similar with above-mentioned steps S612.It will be appreciated by those skilled in the art that particularly said advertisement access subsystem receives the operation information that above-mentioned second mobile device is sent.Said receiving course can be achieved through prior art, repeats no more at this.
Execution in step S623 then, the advertisement access subsystem obtains the command information in the second operation information.Similarly, this step is similar with above-mentioned steps S613.It will be apparent to those skilled in the art that; Particularly; The operation information that second mobile device that receives through above-mentioned steps S622 is sent; Said advertisement access subsystem is through the command information in the various technological means parse operation information, and such process can be passed through existing techniques in realizing, does not repeat them here.
Further, it will be appreciated by those skilled in the art that when carrying out above-mentioned steps S621～S623, also can send n bar operation information by execution in step S631 n mobile device.Similarly, this step is similar with above-mentioned steps S611.It will be appreciated by those skilled in the art that preferably said n operation information is generated by the operation of said n mobile device according to the user, and said operation information is sent to the advertisement access subsystem by said n mobile device.
Next execution in step S632, the advertisement access subsystem receives n bar operation information.Similarly, this step is similar with above-mentioned steps S612.It will be appreciated by those skilled in the art that particularly said advertisement access subsystem receives the operation information that above-mentioned n mobile device is sent.Said receiving course can be achieved through prior art, repeats no more at this.
Execution in step S633 then, the advertisement access subsystem obtains the command information in the n bar operation information.Similarly, this step is similar with above-mentioned steps S613.It will be apparent to those skilled in the art that; Particularly; The operation information that the n mobile device that receives through above-mentioned steps S632 is sent; Said advertisement access subsystem is through the command information in the various technological means parse operation information, and such process can be passed through existing techniques in realizing, does not repeat them here.
Further, it will be appreciated by those skilled in the art that also to have the 3rd mobile device～n-1 mobile device.Similarly; Said the 3rd mobile device～n-1 mobile device and said first mobile device are similar; Also can carry out the step of similar step S611～S613, said similar step can be achieved with reference to the description of above-mentioned steps S611～S613, repeats no more at this.
It will be appreciated by those skilled in the art that after accomplishing above-mentioned steps, execution in step S604 next, the advertisement access subsystem gathers n bar command information.Preferably, said n bar command information is the pairing command information of operation information that above-mentioned the 1st mobile device～the n mobile device is sent.Particularly, said advertisement access subsystem gathers said n bar instruction.Further, have at least two command informations there are differences in the said n bar command information.
Execution in step S605 then, the advertisement access subsystem generates a final command information.It will be appreciated by those skilled in the art that particularly said advertisement access subsystem generates a final command information according to the command information after gathering among the above-mentioned steps S604 through various technological means, such process can be passed through existing techniques in realizing, repeats no more at this.
Execution in step S606 then, the advertisement access subsystem is operated first ad content according to final command information, to generate second ad content.It will be appreciated by those skilled in the art that particularly said advertisement access subsystem obtains the operation types and the content of required execution according to final command information, and first ad content is operated.Operating result is presented in the new advertisement page with ad hoc fashion, and wherein, the said new advertisement page is said second ad content.
Then, execution in step S607, the advertisement access subsystem sends to said first mobile device～n mobile device respectively with said second ad content.It will be appreciated by those skilled in the art that said advertisement access subsystem after generating second ad content, sends to said first mobile device～n mobile device respectively with second ad content.
Get into back S608 at last, each mobile device shows said second ad content respectively.Particularly; It will be appreciated by those skilled in the art that each mobile device, preferably; Be after placing the control device provided by the invention of said mobile device to receive said second ad content, to show said second ad content through the display device in the said mobile device.Such process can be accomplished through second display device that is described below, and also can accomplish with reference to said step S201 of above-mentioned Fig. 2 or step S206, does not repeat them here.
Further; It will be apparent to those skilled in the art that; Gather described in above-mentioned steps S604 and the step S605 and the process that generates a final command information; Its content is to be the basis with article one command information, the calculating that respectively said article one command information is increased or reduces according to all the other all command informations, and with said result of calculation as said final command information.Those skilled in the art considered that in one embodiment said first ad content is the advertisement of voting first, the ballot object comprises object A and object B.Have five users use first～the 5th different mobile devices to this then advertisement operate (said in the present embodiment operation be select ballot), three user's alternative A wherein, other two user's alternative B.Said first～the 5th mobile device sends to said advertisement access subsystem with said user's operation information, and said advertisement access subsystem obtains every command information in the said operation information respectively.Next said advertisement access subsystem is according to said five command informations; Calculate the aggregate votes of said ballot object; Then said advertisement access subsystem generates a finally instruction with statistics, and the content of said final instruction is that the aggregate votes of object A are 3, and the aggregate votes of object B are 2.
Further; Transmission among above-mentioned steps S611, step S612, step S621, step S622, step S631, the step S632 and receiving course can be achieved through prior art, the documents such as " computer networks " that for example can collaborate with reference to " network communications technology ", Luo Si (U.S.A) and the Ku Luosi (U.S.A) that Yi Laxi (U.S.A) is shown at least.Described such process, do not repeated them here.
Further, it will be appreciated by those skilled in the art that and to realize embodiment illustrated in fig. 4ly with reference to embodiment illustrated in fig. 3 and variant, do not repeat them here.
More specifically, Fig. 5 illustrates according to an embodiment of the present invention, the network topology synoptic diagram of the information issuing control system that is used for releasing news according to type of user terminal provided by the invention.In technical scheme provided by the invention, said broadcast moving advertising system comprises background server 51, some users of at least one operation advertisement access subsystem 52.The background server 51 that wherein moves said advertisement access subsystem 52 is used to receive the ad-request information from one or more mobile devices; And handle to said ad-request information, send one or more according to result to said a plurality of mobile devices and treat playing advertisements and store many data messages of treating that playing advertisements is corresponding.Said user uses mobile device 41～43 or third party device 44 respectively.Said user uses mobile device 41～43 to send the solicited message of request moving advertising to the background server 51 of said operation advertisement access subsystem 52 respectively, and after receive the mode that corresponding data of said first advertisement that said background server returns perhaps can obtain these data.Next said user through mobile device 41～43 or third party device 44 to said background server transmit operation information.Said background server 51 generates second ad content according to said operation information and said first ad content, and said second ad content is sent to said mobile device 41～43.Said mobile device 41～43 receives said second ad content and shows said second ad content.Said background server 51 can also be distributed to other servers with its partial function and accomplish, the for example server of special storing data information, the server of receiving and sending messages specially etc., and this does not influence flesh and blood of the present invention, does not repeat them here.
Further, said third party device 44 comprises any in the following equipment:
-wireless network reception/transmitting apparatus;
-e-mail server; Perhaps
-short message service server.
Particularly, those skilled in the art can realize said third party device 44 with reference to above-mentioned description to similar devices among Fig. 2, do not repeat them here.
According to above-mentioned Fig. 1～content shown in Figure 5, Fig. 6 illustrates according to an embodiment of the present invention, the sequential chart of the control system of broadcast moving advertising provided by the invention.At first execution in step 1, and control system 51 is sent first ad content and given mobile device 42.It will be appreciated by those skilled in the art that preferably said mobile device 42 sends the solicited message of request moving advertising to said control system 51, correspondingly, said control system 51 is confirmed a moving advertising according to described request information.Particularly, said control system 51 data that said moving advertising is corresponding send to said mobile device 42.Further, in a variant, said data can use the mode that obtains these data to replace.
Next execution in step 2, and control system 51 is sent first ad content and given mobile device 41.Similarly, this step is similar with above-mentioned steps 1.It will be appreciated by those skilled in the art that preferably said mobile device 41 sends the solicited message of request moving advertising to said control system 51, correspondingly, said control system is confirmed a moving advertising according to described request information.Particularly, said control system 51 data that said moving advertising is corresponding send to said mobile device 41.Further, the variant of this step can repeat no more at this with reference to the variant described in the above-mentioned steps 1.
Execution in step 3 then, and mobile device 42 sends to said control system 51 with operation information.Preferably, said mobile device 42 receives first ad content described in the above-mentioned steps 1, and said first ad content is presented on the display device.Particularly; The user is after browsing first ad content of opening; Provide corresponding operation according to this first ad content, said operation information is generated the operation of touch-screen according to the user by said mobile device 42, and by said mobile device 42 operation information is sent to said control system 51.
Then execution in step 4, and mobile device 41 sends to said control system 51 with operation information.Similarly, this step is similar with above-mentioned steps 3.It will be appreciated by those skilled in the art that preferably said mobile device 41 receives first ad content described in the above-mentioned steps 2, and said first ad content is presented on the display device.Particularly; The user is after browsing first ad content of opening; Provide corresponding operation according to this first ad content, said operation information is generated the operation of touch-screen according to the user by said mobile device 41, and by said mobile device 41 operation information is sent to said control system 51.
Execution in step 5 then, and control system 51 generates second ad content according to said operation information and said first ad content.Preferably, it will be appreciated by those skilled in the art that said control system 51 receives the operation information that mobile device 42 and mobile device 41 are sent in above-mentioned steps 3 and the step 4.Particularly, said control system 51 is resolved and is contained in the command information in the said operation information, and confirms the order element of said command information to said first ad content.Then, generate said second ad content according to said order element and corresponding said first ad content.
Next execution in step 6, and control system 51 sends to moving advertising equipment 42 with mobile device 42 pairing second ad contents.It will be apparent to those skilled in the art that; Preferably; Second ad content of said correspondence is exactly in above-mentioned steps 5, the operation information that said control system 51 is sent according to said mobile device 42 and in above-mentioned steps 1, send to second ad content that said first ad content of said mobile device 42 generates.Particularly, said control system 51 sends to moving advertising equipment 42 with said second ad content.
Last execution in step 7, control system 51 sends to moving advertising equipment 41 with mobile device 41 pairing second ad contents.Similarly, this step is similar with above-mentioned steps 6.It will be apparent to those skilled in the art that; Preferably; Second ad content of said correspondence is exactly in above-mentioned steps 5, the operation information that said control system 51 is sent according to said mobile device 41 and in above-mentioned steps 2, send to second ad content that said first ad content of said mobile device 41 generates.Particularly, said control system 51 sends to moving advertising equipment 41 with said second ad content.
Further, it will be appreciated by those skilled in the art that after above-mentioned steps 6 and step 7 are complete, possibly also can carry out following steps: mobile device 42 shows said second ad content with mobile device 41.Particularly, the content of said step can be achieved with reference to the description of the step S206 among above-mentioned Fig. 2, repeats no more at this.
Fig. 7 illustrates a fourth embodiment in accordance with the invention, plays the structural representation of the control device of moving advertising.It will be appreciated by those skilled in the art that said control device 3 comprises first display device 31, first receiving device 32, first generating apparatus 32 and second display device 34.Wherein, said first display device 31 is used to show first ad content.Particularly; Preferably; The user sends the solicited message of request moving advertising to a moving advertising service system through mobile device; Correspondingly, said moving advertising service system is confirmed a moving advertising according to described request information, and the data that said moving advertising is corresponding or the mode that can obtain these data send to said mobile device.Correspondingly, after said mobile device receives the corresponding data of above-mentioned and said moving advertising, on said first display device 31, show corresponding advertising content, we are referred to as first ad content.Said procedure for displaying can be achieved through prior art, repeats no more at this.
Said first receiving device 32 is used to receive the operation information from the user.It will be apparent to those skilled in the art that; Particularly; In the present embodiment, said first receiving device 32 specifically comprises second receiving trap 321, and it is used to receive the operation information that said user sends through the button of pressing the mobile device that is used to play said first ad content.Preferably, behind first ad content that said user opens, press the button of said mobile device according to this first ad content in browsing first display device 31.User's mobile device sends to said second receiving trap 321 with operation information then.Last said second receiving trap 321 receives said operation information.
Said first generating apparatus 33 is used for generating second ad content according to said operation information and said first ad content.It will be appreciated by those skilled in the art that particularly in the present embodiment, said first generating apparatus 33 comprises second resolver 331, it is used for obtaining respectively the command information of every operation information.Preferably, said second receiving trap receives said operation information, and sends said operation information to said second resolver 331.Said second resolver 331 obtains the command information in the said operation information respectively through various technological means, and such process can be passed through existing techniques in realizing, does not repeat them here.
Said first generating apparatus 33 comprises that also first confirms device 332, and it is used for confirming the order element of said command information to said first ad content.It will be apparent to those skilled in the art that; The said command information that is resolved to through said second resolver 331; Said first confirms that device 332 uses said command information to analyze to said first ad content; Confirm the order element of said command information to said first ad content, such process can be passed through existing techniques in realizing, does not repeat them here.
Above-mentioned first generating apparatus 33 also comprises first treating apparatus 333, and it is used for according to said order element said first ad content being operated, thereby generates said second ad content.It will be appreciated by those skilled in the art that preferably above-mentioned first confirms that device 332 sends to said first treating apparatus 333 with said order element.Particularly, said first treating apparatus 333 generates said second ad content according to information in the said order element and said first ad content.
Second display device 34 is used to show said second ad content.Particularly, said second display device 34 comprises first dispensing device 341 and the 3rd display device 342.Said first dispensing device 341 is used for said second ad content is sent to the corresponding mobile device separately with said a plurality of users respectively.It will be appreciated by those skilled in the art that said first dispensing device 341 sends to said a plurality of user corresponding mobile device separately with second ad content that above-mentioned first treating apparatus 333 is generated.
Said the 3rd display device 342 is used on said each mobile device, showing said second ad content.It will be appreciated by those skilled in the art that preferably said mobile device has been equipped with said the 3rd display device 342.Said the 3rd display device 342 shows second ad content after receiving said second ad content.Said procedure for displaying can be achieved through prior art, repeats no more at this.
Further; It will be apparent to those skilled in the art that; Procedure for displaying in above-mentioned first display device 31 and the 3rd display device 342 can be achieved through prior art; For example at least the document descriptions such as " digital signal and Flame Image Process " of Mao Wenfeng chief editor " lcd technology ", Bo Si (U.S.A) works such process, do not repeat them here.
Further; It will be apparent to those skilled in the art that; In a variant, said first receiving device 32 specifically comprises the 5th receiving trap (not shown among Fig. 7), and it is used to receive said user and is used to play the operation information that the touch-screen of the mobile device of said first ad content sends through click.Preferably, behind first ad content that said user opens, click the touch-screen of said mobile device according to this first ad content in browsing first display device 31.User's mobile device sends to said the 5th receiving trap with said operation information then.Last said the 5th receiving trap receives said operation information.
Further; It will be apparent to those skilled in the art that; In a variant; Said first receiving device 32 comprises the 3rd receiving trap (not shown among Fig. 7), and it is used to receive the operation information that said user sends through the operating rod that is connected with the mobile device that is used to play said first ad content.Preferably, behind first ad content that said user opens, handle the operating rod that is connected with said mobile device according to this first ad content in browsing first display device 31.User's mobile device sends to said the 3rd receiving trap with said operation information then.Last said the 3rd receiving trap receives said operation information.
Further, it will be appreciated by those skilled in the art that in a variant that said first receiving device 32 specifically comprises the 4th receiving trap (not shown among Fig. 7), it is used to receive the operation information that said user sends through a third party device.Preferably, behind first ad content that said user opens in browsing first display device 31, said third party device is operated according to this first ad content.Said then third party device sends to said the 4th receiving trap with said operation information.Last said the 4th receiving trap receives said operation information.
Particularly, those skilled in the art can realize said third party device with reference to above-mentioned description to similar devices among Fig. 2, do not repeat them here.
Further; It will be appreciated by those skilled in the art that in another variant said first generating apparatus 33 specifically comprises the 6th generating apparatus (not shown among Fig. 7); It is used for based on said operation information said first ad content being operated, thereby generates said second ad content.Said the 6th generating apparatus reads said operation information through above-mentioned each receiving trap, or obtains said operation information through other means, and such process can be passed through existing techniques in realizing, does not repeat them here.Further, said the 6th generating apparatus generates second ad content according to said operation information and said first ad content, i.e. a new ad content.
Further, in a variant, said first treating apparatus 333 specifically comprises second treating apparatus (not shown among Fig. 7), and it is used to switch to said operation information corresponding page.Preferably, it will be appreciated by those skilled in the art that the said page is said second ad content.Said second ad content is on the basis of said first ad content (being preferably also a page), to calculate and generate, and its computation process can realize with reference to above-mentioned steps S205, not repeat them here.
Further; In a variant; Said first treating apparatus 333 specifically comprises the 3rd treating apparatus (not shown among Fig. 7); It is used for the said first ad content central point is reference point, and with the picture of said first ad content left or move right, and the picture after will moving is as said second ad content.Said the 3rd treating apparatus is confirmed direction that moves and the distance that moves according to said operation information, then moves the object that said need move.Resulting picture is presented in the new advertisement page with ad hoc fashion, and the said new advertisement page is said second ad content.Said ad hoc fashion can be achieved through prior art, does not repeat them here.
Further, it will be appreciated by those skilled in the art that in a variant that said first receiving device 32 comprises the 6th receiving trap (not shown among Fig. 7), it is used to receive many operation informations from a plurality of users.Preferably, it will be appreciated by those skilled in the art that the mobile device of said a plurality of user through separately sends many operation informations and give said the 6th receiving trap, the command information to said first ad content that wherein comprises at least two operation informations there are differences.
Correspondingly, it will be appreciated by those skilled in the art that said first generating apparatus 33 specifically comprises second resolver, the 4th generating apparatus and the 5th generating apparatus (all not shown among Fig. 7).Wherein, Said second resolver is used for obtaining respectively the command information of every operation information; Said second resolver is resolved the command information in the said operation information through various technological means, and such process can be passed through existing techniques in realizing, does not repeat them here.
Further, said the 4th generating apparatus is used for said many command informations are gathered, and generates a final command information.It will be appreciated by those skilled in the art that preferably said many command informations are obtained by above-mentioned second resolver.Particularly, said the 4th generating apparatus gathers said many instructions.Further, have at least two command informations there are differences in said many command informations.Said the 4th generating apparatus generates a final command information according to the command information after gathering through various technological means, and such process can be passed through existing techniques in realizing, repeats no more at this.
Further, said the 5th generating apparatus is used for according to said final command information said first ad content being operated, to generate said second ad content.It will be appreciated by those skilled in the art that particularly said the 5th generating apparatus obtains the operation types and the content of required execution according to final command information, and first ad content is operated.Operating result is presented in the new advertisement page with ad hoc fashion, and wherein, the said new advertisement page is said second ad content.
Further, to said the gathering and generative process in the description of above-mentioned the 4th generating apparatus.Those skilled in the art combine the description of similar process among prior art and above-mentioned Fig. 4 to realize this process, repeat no more at this.
Further; It will be apparent to those skilled in the art that; Preferably, display device is same device described in display device described in the above-mentioned steps S101 and the above-mentioned steps S104, no matter is the initial ad content that shows promptly; Still the ad content after handling through the present invention all shows through same device.Further; It will be apparent to those skilled in the art that; Said display device can be on the said mobile device display device and a control device provided by the invention common the composition; Be that control device provided by the invention is controlled said display device and correspondingly shown said ad content, for example first ad content and second ad content especially show second ad content.Particularly, it will be appreciated by those skilled in the art that said control device can send to said display device with the needs data presented, thereby said display device can correspondingly show said ad content according to these data.Further, it will be appreciated by those skilled in the art that said data have comprised information such as the display size size, demonstration time of said second ad content, do not repeat them here.
More than specific embodiment of the present invention is described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims (30)

1. a control method of playing moving advertising is characterized in that, comprises the steps:
A. show first ad content;
B. receive operation information from the user;
C. generate second ad content according to said operation information and said first ad content; And
D. show said second ad content.
2. control method according to claim 1 is characterized in that said step b comprises the steps:
B1. receive said user and be used to play the operation information that the touch-screen of the mobile device of said first ad content sends through click;
B1'. receive the operation information that said user sends through the button of pressing the mobile device that is used to play said first ad content;
B1''. receive the operation information that said user sends through the operating rod that is connected with the mobile device that is used to play said first ad content; Perhaps
B1'''. receive the operation information that said user sends through a third party device.
3. control method according to claim 2 is characterized in that, the third party device described in the said step b1''' comprises any in the following equipment:
-wireless network reception/transmitting apparatus;
-e-mail server; Perhaps
-short message service server.
4. according to each described control method in the claim 1 to 3, it is characterized in that said operation information is the command information to said first ad content.
5. according to each described control method in the claim 1 to 4, wherein, said step c comprises the steps:
C1. based on said operation information said first ad content is operated, thereby generated said second ad content.
6. control method according to claim 5, wherein, said step c1 comprises the steps:
C11. resolve and be contained in the command information in the said operation information;
C12. confirm the order element of said command information to said first ad content;
C13. according to said order element said first ad content is operated, thereby generated said second ad content.
7. according to claim 5 or 6 described control methods, it is characterized in that any during said step of said first ad content being operated according to said order element comprises the steps:
-switch to said operation information corresponding page, wherein, the said page is said second ad content; Perhaps
-be reference point with the said first ad content central point, with the picture of said first ad content left or move right, and the picture after will moving is as said second ad content.
8. according to each described control method in the claim 1 to 4, wherein, said step c comprises the steps:
C1'. calculate based on said operation information pair and the said first ad content corresponding advertisement data, thereby generate said second ad content.
9. control method according to claim 8 is characterized in that, any during said step c1' comprises the steps:
-based on said operation information the plurality of data that is shown in said first ad content is calculated, and result of calculation is presented in the new advertisement page with ad hoc fashion, wherein, the said new advertisement page is said second ad content; Perhaps
-based on said operation information said first ad content is carried out translation calculation, and the ad content after will calculating is as said second ad content.
10. according to each described control method in the claim 1 to 9, it is characterized in that said step b comprises the steps:
-receive many operation informations from a plurality of users, wherein, the command information to said first ad content that comprises at least two operation informations there are differences;
Wherein, said step c comprises the steps:
-according to the command information in said many operation informations said first ad content is operated, to generate said second ad content.
11. control method according to claim 10 is characterized in that, said steps d comprises the steps:
D1. said second ad content is sent to the corresponding mobile device separately with said a plurality of users respectively;
D2. on said each mobile device, show said second ad content.
12., it is characterized in that said step c comprises the steps: according to claim 10 or 11 described control methods
C1''. obtain the command information in every operation information respectively;
C2''. said many command informations are gathered, and generate a final command information;
C3''. according to said final command information said first ad content is operated, to generate said second ad content.
13. control method according to claim 12 is characterized in that, said step c2'' comprises the steps:
-be the basis with article one command information, the calculating that respectively said article one command information is increased or reduces according to all the other all command informations, and with said result of calculation as said final command information.
14. a control device of playing moving advertising is characterized in that, comprising:
First display device, it is used to show first ad content;
First receiving device, it is used to receive the operation information from the user;
First generating apparatus, it is used for generating second ad content according to said operation information and said first ad content; And
Second display device, it is used to show said second ad content.
15. control device according to claim 14 is characterized in that, said first receiving device comprises like in the lower device each:
The 5th receiving trap, it is used to receive said user and is used to play the operation information that the touch-screen of the mobile device of said first ad content sends through click;
Second receiving trap, it is used to receive the operation information that said user sends through the button of pressing the mobile device that is used to play said first ad content;
The 3rd receiving trap, it is used to receive the operation information that said user sends through the operating rod that is connected with the mobile device that is used to play said first ad content; Perhaps
The 4th receiving trap, it is used to receive the operation information that said user sends through a third party device.
16. receiving trap according to claim 15 is characterized in that, the third party device described in said the 4th receiving trap comprises any in the following equipment:
-wireless network reception/transmitting apparatus;
-e-mail server; Perhaps
-short message service server.
17., it is characterized in that said operation information is the command information to said first ad content according to each described control device in the claim 14 to 16.
18. according to each described control device in the claim 14 to 17, wherein, said first generating apparatus comprises:
The 6th generating apparatus, it is used for based on said operation information said first ad content being operated, thereby generates said second ad content.
19. first generating apparatus according to claim 18, wherein, said first generating apparatus comprises:
First resolver, it is used for resolving the command information that is contained in said operation information;
First confirms device, and it is used for confirming the order element of said command information to said first ad content; And
First treating apparatus, it is used for according to said order element said first ad content being operated, thereby generates said second ad content.
20., it is characterized in that said first treating apparatus comprises like in the lower device any according to claim 18 or 19 described first generating apparatus:
Second treating apparatus, it is used to switch to said operation information corresponding page, and wherein, the said page is said second ad content; Perhaps
The 3rd treating apparatus, it is used for the said first ad content central point is reference point, with the picture of said first ad content left or move right, and the picture after will moving is as said second ad content.
21. according to each described control device in the claim 14 to 17, wherein, said first generating apparatus comprises:
Second generating apparatus, it is used for calculating based on said operation information pair and the said first ad content corresponding advertisement data, thereby generates said second ad content.
22. second operating means according to claim 21 is characterized in that, said second generating apparatus comprises like in the lower device any:
Manages device everywhere; It is used for based on said operation information the plurality of data that is shown in said first ad content being calculated; And result of calculation is presented in the new advertisement page with ad hoc fashion, wherein, the said new advertisement page is said second ad content; Perhaps
The 5th treating apparatus, it is used for based on said operation information said first ad content being carried out translation calculation, and the ad content after will calculating is as said second ad content.
23., it is characterized in that said first receiving device comprises according to each described control device in the claim 14 to 22:
The 6th receiving trap, it is used to receive many operation informations from a plurality of users, and wherein, the command information to said first ad content that comprises at least two operation informations there are differences;
Wherein, said first generating apparatus comprises:
The 3rd generating apparatus, it is used for according to the command information of said many operation informations said first ad content being operated, to generate said second ad content.
24. control device according to claim 23 is characterized in that, said second display device comprises:
First dispensing device, it is used for said second ad content is sent to the corresponding mobile device separately with said a plurality of users respectively;
The 3rd display device, it is used on said each mobile device, showing said second ad content.
25., it is characterized in that said first generating apparatus comprises according to claim 23 or 24 described control device:
Second resolver, it is used for obtaining respectively the command information of every operation information;
The 4th generating apparatus, it is used for said many command informations are gathered, and generates a final command information;
The 5th generating apparatus, it is used for according to said final command information said first ad content being operated, to generate said second ad content.
26. control device according to claim 25 is characterized in that, said the 4th generating apparatus comprises:
The 6th treating apparatus, it is used for being the basis with article one command information, the calculating that respectively said article one command information is increased or reduces according to all the other all command informations, and with said result of calculation as said final command information.
27. a moving advertising control system is used for being controlled at a plurality of mobile devices and plays moving advertising, it comprises:
Background server is used to store many data messages of treating that playing advertisements is corresponding;
The advertisement access subsystem is used to receive the ad-request information from one or more mobile devices, and handles to said ad-request information, sends one or more according to result to said a plurality of mobile devices and treats playing advertisements;
One or more mobile devices are used for and the communication of said advertisement access subsystem, and send said ad-request information to said advertisement access subsystem, and receive said one or more and treat playing advertisements;
The internet, said at least advertisement access subsystem and said one or more mobile device are through its mutual communication;
It is characterized in that said mobile device comprises according to each described control device in the claim 14 to 26.
28. moving advertising control system according to claim 27 is characterized in that, realizes the Play Control to said moving advertising through following steps:
I. said advertisement access subsystem is according to sending first ad content from the ad-request information of a plurality of mobile devices to said a plurality of mobile devices;
Ii. said advertisement access subsystem receives many operation informations from a plurality of mobile devices, and wherein, the command information to said first ad content that comprises at least two operation informations there are differences;
Iii. said advertisement access subsystem is operated said first ad content according to the command information in said many operation informations, to generate said second ad content;
Iv. said second ad content is sent to said a plurality of mobile device respectively.
29. control system according to claim 28 is characterized in that, said step I ii comprises the steps:
Iii1''. obtain the command information in every operation information respectively;
Iii2''. said many command informations are gathered, and generate a final command information;
Iii3''. according to said final command information said first ad content is operated, to generate said second ad content.
30. control system according to claim 29 is characterized in that, said step I ii2'' comprises the steps:
-be the basis with article one command information, the calculating that respectively said article one command information is increased or reduces according to all the other all command informations, and with said result of calculation as said final command information.
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Application publication date: 20121010