CN102693271A - Network information recommending method and system - Google Patents

Network information recommending method and system Download PDF

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Publication number
CN102693271A
CN102693271A CN2012100574967A CN201210057496A CN102693271A CN 102693271 A CN102693271 A CN 102693271A CN 2012100574967 A CN2012100574967 A CN 2012100574967A CN 201210057496 A CN201210057496 A CN 201210057496A CN 102693271 A CN102693271 A CN 102693271A
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Prior art keywords
webpage
network information
search engine
web page
user
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CN2012100574967A
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CN102693271B (en
Inventor
马治华
万勇
任寰
李铁钧
陈营营
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360 Science And Technology Co Ltd
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Qizhi Software Beijing Co Ltd
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Priority to CN201210057496.7A priority Critical patent/CN102693271B/en
Publication of CN102693271A publication Critical patent/CN102693271A/en
Priority to PCT/CN2013/071796 priority patent/WO2013131432A1/en
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Abstract

The invention discloses network information recommending method and system. The method comprises the following steps that: when a user accesses a webpage through a browser, the browser extracts the key information of the webpage; the key information of the webpage is sent to a search engine server through a preset address so that the search engine server searches for the network information to be recommended and related to the specific webpage according to the key information; and the network information is recommended to the user according to the search result returned by the search engine server. Through the invention, the user can obtain more effective network information, and the utilization rate of the network information is improved.

Description

A kind of network information recommend method and system
Technical field
The present invention relates to browser and search engine technique field, particularly relate to a kind of network information recommend method and system.
Background technology
Along with the fast development of Internet technology with popularize, people become increasingly high to the degree of dependence of internet, the acquired information information has become people's main information source mode from the internet, browser then is the main tool that people obtain the network information.Yet the function of existing browser only is confined to existing content in the displaying web page usually; Also be; The webpage making person has designed any content in webpage, what content browser just shows, the user also can only carry out browsing of relevant information according to the content that demonstrates in the webpage.Can make that like this some network informations can't be utilized fully, the user gets access to the efficient of effective information through browser also can be lower.
Summary of the invention
The invention provides a kind of network information recommend method and system, can make the user obtain more active block information, the utilization factor of the network information is got a promotion.
The invention provides following scheme:
A kind of network information recommend method comprises:
When the user passed through browser access one webpage, said browser extracted the key message of said webpage;
The key message of said webpage is sent to search engine server through the address of presetting, so that search for the network information that be used to recommend relevant according to said key message with said webpage by said search engine server;
Search Results according to search engine server returns carries out the recommendation of the network information to the user.
Wherein, the key message of the said webpage of said extraction comprises:
Extract the centre word of said web page contents.
Wherein, the centre word of the said web page contents of said extraction comprises:
Grasp the word content in the said webpage; Analyze said word content, extract the centre word of said web page contents;
Perhaps,
Obtain the header of said webpage; Analyze said header, extract the centre word of said web page contents.
Wherein, the key message of the said webpage of said extraction comprises:
Extract the uniform resource position mark URL of said webpage.
Wherein, said search engine is searched for the network information that be used to recommend relevant with said webpage in the following manner:
According to said URL, judge whether said webpage is embodied in the sorter network information database;
If, then with in the said sorter network information database, belong to the network information of same classification with said webpage, confirm as the network information that be used to recommend relevant with said webpage.
Wherein, if said webpage is not embodied in the sorter network information database as yet, then also comprise:
Said search engine is confirmed the classification under the said webpage, and said webpage is indexed in the said sorter network information database under the corresponding class.
Wherein, said browser confirms in the following manner whether user accessing web page is said particular webpage, if carry out again and extract key message and subsequent step:
When user capture one webpage, obtain the uniform resource position mark URL of this webpage, whether appear in the domain name tabulation of presetting through judging the domain name under the said URL, judge whether this webpage is the particular webpage that meets prerequisite;
Perhaps,
When user capture one webpage, according to the web page title of this webpage, whether there is the keyword that presets in the said web page title through judging, judge whether this webpage is the particular webpage that meets prerequisite.
Wherein:
Said search engine server is checked to the history of said webpage and is recommended record after the Search Results of acquisition and said webpage coupling, returns the higher Search Results of user's click volume in the history recommendation record to said browser.
A kind of network information commending system comprises:
Information extraction unit is used for when the user passes through browser access one webpage, and said browser extracts the key message of said webpage;
Transmitting element is used for the key message of said webpage is sent to search engine server through the address of presetting, so that search for the network information relevant with said webpage by said search engine server according to said key message;
The information recommendation unit is used for the Search Results that returns according to search engine server, carries out the recommendation of the network information to the user.
Wherein, said information extraction unit comprises:
Centre word extracts subelement, is used to extract the centre word of said web page contents.
Wherein, said centre word extraction subelement comprises:
First analyzes subelement, is used for grasping the word content of said webpage; Analyze said word content, extract the centre word of said web page contents;
Perhaps,
Second molecular cell is used to obtain the header of said webpage; Analyze said header, extract the centre word of said web page contents.
Wherein, said information extraction unit comprises:
URL extracts subelement, is used to extract the uniform resource position mark URL of said webpage.
Wherein, said search engine server comprises:
Judging unit is used for according to said URL, judges whether said webpage is embodied in the sorter network information database;
Relevant information is confirmed the unit, be used for if, then with in the said sorter network information database, belong to the network information of same classification with said webpage, confirm as the network information relevant with said webpage.
Wherein, said search engine server also comprises:
Webpage is included the unit, is not embodied in the sorter network information database as yet if be used for said webpage, and said search engine is confirmed the classification under the said webpage, and said webpage is indexed in the said sorter network information database under the corresponding class.
Wherein, said information extraction unit comprises:
First judgment sub-unit; Be used for when user capture one webpage; Obtain the uniform resource position mark URL of this webpage, whether appear in the domain name tabulation of presetting, judge whether this webpage is the particular webpage that meets prerequisite through judging the domain name under the said URL; If extract the key message of said particular webpage;
Perhaps,
Second judgment sub-unit is used for when user capture one webpage, according to the web page title of this webpage; Through judging whether there is the keyword that presets in the said web page title; Judge whether this webpage is the particular webpage that meets prerequisite, if extract the key message of said particular webpage.
Wherein, said search engine server comprises:
The screening subelement is used for after the Search Results of acquisition and said webpage coupling, checking to the history of said webpage and recommending record, returns the higher Search Results of user's click volume in the history recommendation record to said browser.
According to specific embodiment provided by the invention, the invention discloses following technique effect:
Through the present invention; In the process of user capture webpage, browser can provide the recommendation of other network informations relevant with this web page contents for the user, and this other network informations possibly comprise the link of other webpage; Perhaps download link of file such as audio frequency and video or the like; Make the user can get access to the more network information, accordingly, also can improve the utilization factor of the network information.。
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use among the embodiment below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the process flow diagram of the method that provides of the embodiment of the invention;
Fig. 2 is the synoptic diagram of the system that provides of the embodiment of the invention.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, the every other embodiment that those of ordinary skills obtained belongs to the scope that the present invention protects.
Referring to Fig. 1, the network information recommend method that the embodiment of the invention provides may further comprise the steps:
S101: when the user passed through browser access one webpage, said browser extracted the key message of said webpage;
S102: the key message of said webpage is sent to search engine server through the address of presetting, so that search for the network information that is used to recommend relevant according to said key message with said webpage by said search engine server;
Specifically when extracting the key message of a webpage, can be in several ways, for example, wherein a kind of mode can be to extract the centre word of web page contents, this centre word is sent to the search engine server that presets search for, and obtains Search Results.Wherein, the centre word of web page contents just can be expressed the speech of webpage main contents, possibly be one or more speech, one or more phrase, perhaps one or many words or the like.Specifically when extracting the centre word of web page contents, can the whole word contents in the webpage be grasped, analyze, thus obtain wherein can express the webpage main contents literal as centre word.Wherein, when analyzing, can be that article paragraph etc. carries out grammatical analysis specifically, perhaps can also be concrete literal is carried out semantic analysis etc., all can adopt the implementation in the prior art when specifically realizing, repeat no more here.Certainly, in practical application, in order to improve the efficient of obtaining centre word, can also not will whole word contents in the webpage grasp, but only grasp the partial content of webpage.For example; Nearly all Web page maker can provide web page title for webpage; This web page title can be described the main contents of current web page usually, and therefore, the embodiment of the invention is when extracting the centre word of web page contents; Just can only obtain the web page title of webpage, and then get final product according to the centre word of web page title extraction web page contents.Perhaps, webpage generally also has header (meta), wherein generally includes the descriptor to webpage, and for example, therefore the classification of webpage, keyword etc., also can extract the centre word of web page contents from these headers.
For search engine server; After the centre word that receives a webpage; Can determine the classification under this webpage according to this centre word, search the network information from same classification under this webpage in then in search engine database as Search Results.
Certainly, for certain webpage, if obtained its centre word; Then can preserve the URL of webpage and the corresponding relation between the centre word at server side; Like this, before had under the situation of data accumulation, only can obtain the page centre word of having analyzed in service end through URL.That is to say; A same URL as long as carry out once or minority is analyzed the operation of its centre word several times, needn't carry out in addition analytical calculation at every turn; For browser; As long as the URL of user accessing web page is sent to search engine, search engine just can be known the centre word of its web page contents according to this URL, and then it is got final product as keyword search.
Get access to after the centre word of webpage, just can send it to a search engine server and search for.This search engine server can pre-set; During concrete the realization; It is the equal of the address that browser has been known search engine server in advance; After the centre word of the particular webpage that gets access to user capture, just can directly send to this search engine server and search for through this address.
In practical application, can store a sorter network information database in advance in the search engine server side, in this database the webpage in the network is divided into a plurality of classifications; Like this; When browser is found the user capture webpage, just can be directly the URL of this webpage be sent to search engine server, like this; Search engine server just can be according to the classification under the said URL that counts in advance, will return to browser as Search Results with the Internet resources that said URL belongs to same classification.Certainly, if this URL is not embodied in this database as yet, can also at first determine the classification of this webpage, and it is embodied under this classification of database.
Need to prove, when specifically realizing, can be only the webpage with certain characteristic that pre-sets to be extracted key message, and follow-up operation.That is to say; Can not be when each webpage of user capture, all remove to extract the centre word of webpage, and carry out the recommendation of the network information to the user; But when some special webpages of user capture, take the associative operation that extracts key message and then recommend.For example, under normal conditions, if during the webpage of some group buying websites of user capture; Possibly have the reference similar demand that purchases by group project of other websites down, therefore, just can add up and note the domain name of group buying websites commonly used in advance; When the user capture webpage, get access to the URL (Uniform/Universal Resource Locator, URL) of webpage; Whether the domain name of judging this URL then appears in the group buying websites domain name tabulation that counts in advance; If certain that proves then that this webpage is certain group buying websites purchases by group the project webpage, and then; Just can this webpage be regarded as qualified particular webpage, and extract the operations such as centre word of its web page contents.During concrete the realization, except the URL according to user accessing web page judges that whether this webpage is to meet the webpage of prerequisite, can also judge according to other information; For example, the condition that is provided with in advance can be when comprising some keyword (for example, purchase by group, do shopping or the like) in web page title; This webpage just belongs to the particular webpage that needs extract centre word; At this moment, just can at first extract the web page title of webpage, analyze wherein whether comprise the keyword that presets then; If comprise, then can this webpage of user capture be handled as particular webpage.Certainly, in practical application, the webpage that specifically will have which kind of characteristic is set at particular webpage, can decide according to the actual requirements, does not limit here.
Need to prove that in addition in embodiments of the present invention, the network information that is used to recommend can comprise download address of files such as webpage, audio frequency and video or the like.In addition; When recommending these network informations, can also comprise statistics, for example about the visit situation of the network information to the user; Put out when certain user recommends certain relevant webpage at the following sidebar equipotential of browser, can also provide the information such as visit temperature of user simultaneously this webpage.
S103: the Search Results according to search engine server returns, carry out the recommendation of the network information to the user.
Because the Search Results that search engine server provides generally is to have carried out ordering according to the logic that search engine server self defines; Therefore; Browser can directly therefrom be chosen the Search Results of the forward some of rank and recommend the user after receiving the Search Results that search engine server returns.Certainly, the Search Results that browser can also use the logic of oneself that search engine server is returned is resequenced or is selected, and then recommends to the user according to new ordering or selection result.Concrete ordering or selective rule can be decided according to the needs of reality; For example; When if the webpage of user's current accessed is the webpage of certain group buying websites, can be at first from the Search Results of search engine server, select be equally group buying websites (not necessarily with the webpage of user's current accessed under group buying websites identical) webpage, and then according to the order of these webpages in Search Results; Recommend the user, or the like.Wherein, when judging whether Search Results belongs to group buying websites, can extract the URL of the corresponding webpage of Search Results equally; According to the domain name under it; Judge whether it appears in the group buying websites domain name tabulation of presetting, if then can it be judged to be a group buying websites.
In addition, in order further to improve the validity of recommending, in embodiments of the present invention, the user capture situation in the time of can also recommending according to other users is intervened current recommendation.That is to say; For the current particular webpage A that is visiting of user; The user who before has other also visited this webpage, and had recommended some network informations to these users equally, wherein; Considering the user when whether accepting these recommendation informations, employed foundation just can be user's a click situation.For example, when user's first accessed web page A, Internet resources 1,2,3 or the like have been recommended to this user; User's first is clicked and has been visited Internet resources 1 and Internet resources 2 afterwards, explains for this user's first, and Internet resources 1 are effective recommendations with Internet resources 2; Equally for other user; After having recommended some Internet resources to it, clicked which Internet resources, can note by browser; And report search engine server, by search engine server each user is added up the click volume of recommendation results.Like this, to the active user when recommending, just can to the click volume of recommendation results recommendation results be provided according to user in the past.
In a word, the method that provides through the embodiment of the invention is in the process of user capture webpage; Browser can provide the recommendation of other network informations relevant with this web page contents for the user; This other network informations possibly comprise the link of other webpage, and perhaps download link of file such as audio frequency and video or the like makes the user can get access to the more network information; Accordingly, also can improve the utilization factor of the network information.
Corresponding with the network information recommend method that the embodiment of the invention provides, the embodiment of the invention also provides a kind of network information commending system, and referring to Fig. 2, this system comprises:
Information extraction unit 201 is used for when the user passes through browser access one webpage, and said browser extracts the key message of said webpage;
Transmitting element 202 is used for the key message of said webpage is sent to search engine server through the interface that presets, so that search for the network information relevant with said webpage by said search engine server according to said key message;
Information recommendation unit 203 is used for the Search Results that returns according to search engine server, carries out the recommendation of the network information to the user.
During concrete the realization, information extraction unit 201 can comprise:
Centre word extracts subelement, is used to extract the centre word of said web page contents.
Can from the word content of webpage, extract centre word, at this moment, centre word extracts subelement and can comprise:
First analyzes subelement, is used for grasping the word content of said webpage; Analyze said word content, extract the centre word of said web page contents.
Wherein, word content can be meant the web page title of said webpage.
Perhaps, also can from the header of webpage, extract the centre word that can express the webpage main contents, at this moment, centre word extracts subelement and can comprise:
Second analyzes subelement, is used to obtain the header of said webpage; Analyze said header, extract the centre word of said web page contents.
Perhaps, under another kind of situation, information extraction unit 201 also can comprise:
URL extracts subelement, is used to extract the uniform resource position mark URL of said webpage.
In practical application, search engine server can comprise:
Judging unit is used for according to said URL, judges whether said webpage is embodied in the sorter network information database;
Relevant information is confirmed the unit, be used for if, then with in the said sorter network information database, belong to the network information of same classification with said webpage, confirm as the network information relevant with said webpage.
Optional, search engine server can also comprise:
Webpage is included the unit, is not embodied in the sorter network information database as yet if be used for said webpage, and said search engine is confirmed the classification under the said webpage, and said webpage is indexed in the said sorter network information database under the corresponding class.
In practical application, be not that each webpage that is directed against user capture all carries out the recommendation of the network information, but only recommend to some qualified webpages.When whether the webpage of judges visit need be recommended, multiple mode can be arranged, for example, wherein a kind of mode is that the URL according to webpage judges that at this moment, information extraction unit 201 can comprise:
First judgment sub-unit; Be used for when user capture one webpage; Obtain the uniform resource position mark URL of this webpage, whether appear in the domain name tabulation of presetting, judge whether this webpage is the particular webpage that meets prerequisite through judging the domain name under the said URL; If extract the key message of said particular webpage.
Perhaps, can judge also that at this moment, search unit 201 can comprise according to the web page title of webpage:
Second judgment sub-unit is used for when user capture one webpage, according to the web page title of this webpage; Through judging whether there is the keyword that presets in the said web page title; Judge whether this webpage is the particular webpage that meets prerequisite, if extract the key message of said particular webpage.
Search engine server can comprise
The screening subelement is used for after the Search Results of acquisition and said webpage coupling, checking to the history of said webpage and recommending record, returns the higher Search Results of user's click volume in the history recommendation record to said browser.
The network information commending system that provides through the embodiment of the invention; In the process of user capture webpage, browser can provide the recommendation of other network informations relevant with this web page contents for the user, and this other network informations possibly comprise the link of other webpage; Perhaps download link of file such as audio frequency and video or the like; Make the user can get access to the more network information, accordingly, also can improve the utilization factor of the network information.
Description through above embodiment can know, those skilled in the art can be well understood to the present invention and can realize by the mode that software adds essential general hardware platform.Based on such understanding; The part that technical scheme of the present invention contributes to prior art in essence in other words can be come out with the embodied of software product; This computer software product can be stored in the storage medium, like ROM/RAM, magnetic disc, CD etc., comprises that some instructions are with so that a computer equipment (can be a personal computer; Server, the perhaps network equipment etc.) carry out the described method of some part of each embodiment of the present invention or embodiment.
Each embodiment in this instructions all adopts the mode of going forward one by one to describe, and identical similar part is mutually referring to getting final product between each embodiment, and each embodiment stresses all is the difference with other embodiment.Especially, for device or system embodiment, because it is basically similar in appearance to method embodiment, so describe fairly simplely, relevant part gets final product referring to the part explanation of method embodiment.Apparatus and system embodiment described above only is schematic; Wherein said unit as the separating component explanation can or can not be physically to separate also; The parts that show as the unit can be or can not be physical locations also; Promptly can be positioned at a place, perhaps also can be distributed on a plurality of NEs.Can realize the purpose of present embodiment scheme according to the needs selection some or all of module wherein of reality.Those of ordinary skills promptly can understand and implement under the situation of not paying creative work.
More than to a kind of network information recommend method provided by the present invention and system; Carried out detailed introduction; Used concrete example among this paper principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, part all can change on embodiment and range of application.In sum, this description should not be construed as limitation of the present invention.

Claims (16)

1. a network information recommend method is characterized in that, comprising:
When the user passed through browser access one webpage, said browser extracted the key message of said webpage;
The key message of said webpage is sent to search engine server through the address of presetting, so that search for the network information that be used to recommend relevant according to said key message with said webpage by said search engine server;
Search Results according to search engine server returns carries out the recommendation of the network information to the user.
2. method according to claim 1 is characterized in that, the key message of the said webpage of said extraction comprises:
Extract the centre word of said web page contents.
3. method according to claim 2 is characterized in that, the centre word of the said web page contents of said extraction comprises:
Grasp the word content in the said webpage; Analyze said word content, extract the centre word of said web page contents;
Perhaps,
Obtain the header of said webpage; Analyze said header, extract the centre word of said web page contents.
4. method according to claim 1 is characterized in that, the key message of the said webpage of said extraction comprises:
Extract the uniform resource position mark URL of said webpage.
5. method according to claim 4 is characterized in that, said search engine is searched for the network information that be used to recommend relevant with said webpage in the following manner:
According to said URL, judge whether said webpage is embodied in the sorter network information database;
If, then with in the said sorter network information database, belong to the network information of same classification with said webpage, confirm as the network information that be used to recommend relevant with said webpage.
6. method according to claim 5 is characterized in that, if said webpage is not embodied in the sorter network information database as yet, then also comprises:
Said search engine is confirmed the classification under the said webpage, and said webpage is indexed in the said sorter network information database under the corresponding class.
7. method according to claim 1 is characterized in that, said browser confirms in the following manner whether user accessing web page is said particular webpage, if carry out again and extract key message and subsequent step:
When user capture one webpage, obtain the uniform resource position mark URL of this webpage, whether appear in the domain name tabulation of presetting through judging the domain name under the said URL, judge whether this webpage is the particular webpage that meets prerequisite;
Perhaps,
When user capture one webpage, according to the web page title of this webpage, whether there is the keyword that presets in the said web page title through judging, judge whether this webpage is the particular webpage that meets prerequisite.
8. method according to claim 1 is characterized in that:
Said search engine server is checked to the history of said webpage and is recommended record after the Search Results of acquisition and said webpage coupling, returns the higher Search Results of user's click volume in the history recommendation record to said browser.
9. a network information commending system is characterized in that, comprising:
Information extraction unit is used for when the user passes through browser access one webpage, and said browser extracts the key message of said webpage;
Transmitting element is used for the key message of said webpage is sent to search engine server through the address of presetting, so that search for the network information relevant with said webpage by said search engine server according to said key message;
The information recommendation unit is used for the Search Results that returns according to search engine server, carries out the recommendation of the network information to the user.
10. system according to claim 9 is characterized in that, said information extraction unit comprises:
Centre word extracts subelement, is used to extract the centre word of said web page contents.
11. system according to claim 10 is characterized in that, said centre word extracts subelement and comprises:
First analyzes subelement, is used for grasping the word content of said webpage; Analyze said word content, extract the centre word of said web page contents;
Perhaps,
Second molecular cell is used to obtain the header of said webpage; Analyze said header, extract the centre word of said web page contents.
12. system according to claim 9 is characterized in that, said information extraction unit comprises:
URL extracts subelement, is used to extract the uniform resource position mark URL of said webpage.
13. system according to claim 12 is characterized in that, said search engine server comprises:
Judging unit is used for according to said URL, judges whether said webpage is embodied in the sorter network information database;
Relevant information is confirmed the unit, be used for if, then with in the said sorter network information database, belong to the network information of same classification with said webpage, confirm as the network information relevant with said webpage.
14. system according to claim 13 is characterized in that, said search engine server also comprises:
Webpage is included the unit, is not embodied in the sorter network information database as yet if be used for said webpage, and said search engine is confirmed the classification under the said webpage, and said webpage is indexed in the said sorter network information database under the corresponding class.
15. system according to claim 9 is characterized in that, said information extraction unit comprises:
First judgment sub-unit; Be used for when user capture one webpage; Obtain the uniform resource position mark URL of this webpage, whether appear in the domain name tabulation of presetting, judge whether this webpage is the particular webpage that meets prerequisite through judging the domain name under the said URL; If extract the key message of said particular webpage;
Perhaps,
Second judgment sub-unit is used for when user capture one webpage, according to the web page title of this webpage; Through judging whether there is the keyword that presets in the said web page title; Judge whether this webpage is the particular webpage that meets prerequisite, if extract the key message of said particular webpage.
16. system according to claim 9 is characterized in that, said search engine server comprises:
The screening subelement is used for after the Search Results of acquisition and said webpage coupling, checking to the history of said webpage and recommending record, returns the higher Search Results of user's click volume in the history recommendation record to said browser.
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WO2013131432A1 (en) * 2012-03-06 2013-09-12 北京奇虎科技有限公司 Method and system for establishing webpage database, and recommendation method and system
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CN103533009A (en) * 2013-01-06 2014-01-22 Tcl集团股份有限公司 Method and system of realizing audio and video recommendation based on Web technology
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CN103577392A (en) * 2013-11-15 2014-02-12 北京奇虎科技有限公司 Keyword pushing method and device based on current browse webpage
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CN109165989A (en) * 2018-10-11 2019-01-08 温州你创我帮网络科技有限公司 A kind of method that accurate information is launched
CN111080419A (en) * 2019-12-30 2020-04-28 四川亨通网智科技有限公司 Scenic spot ticketing system based on WeChat platform
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