CN102622374B - A kind of information-pushing method, apparatus and system - Google Patents
A kind of information-pushing method, apparatus and system Download PDFInfo
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- CN102622374B CN102622374B CN201110033947.9A CN201110033947A CN102622374B CN 102622374 B CN102622374 B CN 102622374B CN 201110033947 A CN201110033947 A CN 201110033947A CN 102622374 B CN102622374 B CN 102622374B
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Abstract
The present invention is applied to field of computer technology there is provided a kind of information-pushing method, apparatus and system, and methods described comprises the steps：The keyword of user's input is received, the keyword is matched with default keyword；When there is the keyword of matching, judge in the pushed information of the crucial word association matched with the presence or absence of the pushed information for meeting orientation pushing condition；When there is the pushed information for meeting orientation pushing condition, screened according to the pushed information that user preference orients pushing condition to meeting, the pushed information after output screening.The present invention solves being pushed through the keyword that will be pre-set and directly matched with the keyword that user inputs due to the current network information, i.e. to the pushed information of user's output matching after the match is successful, cause the problem of personalization of pushed information is not strong, precision ratio is low so that information push specific aim is stronger, intelligence degree is higher.
Description
Technical field
The invention belongs to field of computer technology, more particularly to a kind of information-pushing method, apparatus and system.
Background technology
Network information push (for example, web advertisement) is using the text link on website, multimedia method, in internet
Upper publication or issue pushed information.The web advertisement increases with surprising rapidity as the Important Platform of network information push,
The effectiveness that the web advertisement is played increasingly seems important, after traditional four big media (TV, broadcast, newspaper, magazine)
The fifth-largest media.But the push of the network information (for example, web advertisement push) at present is by by the keyword pre-set
The keyword inputted with user is directly matched, i.e. to the pushed information of user's output matching after the match is successful, causes to push
The personalized not strong, precision ratio of information is low.
The content of the invention
The purpose of the embodiment of the present invention is to provide a kind of information-pushing method, apparatus and system, it is intended to solve due to mesh
The keyword that will be pre-set that is pushed through of the preceding network information is directly matched with the keyword that user inputs, and the match is successful
Cause the problem of personalization of pushed information is not strong, precision ratio is low to the pushed information of user's output matching afterwards.
The embodiment of the present invention is achieved in that a kind of information-pushing method, and methods described comprises the steps：
The keyword of user's input is received, the keyword is matched with default keyword；
When there is the keyword of matching, it whether there is in the pushed information for judging the crucial word association matched and meeting orientation
The pushed information of pushing condition；
When there is the pushed information for meeting orientation pushing condition, pushed away according to user preference to meeting orientation pushing condition
Breath of delivering letters is screened, the pushed information after output screening；
When the keyword in the absence of matching, judge whether to meet the pushed information of user preference；
When there is the pushed information for meeting user preference, judgement, which meets in the pushed information of user preference, whether there is completely
The pushed information of foot orientation pushing condition, which is that output meets in the pushed information of user preference, meets pushing away for orientation pushing condition
Deliver letters breath, otherwise output meets the pushed information of user preference.
The another object of the embodiment of the present invention is to provide a kind of information push-delivery apparatus, and described device includes：
Keywords matching unit, the keyword for receiving user's input, the keyword is entered with default keyword
Row matching；
Orientation pushes judging unit, for there is the keyword of matching during the Keywords matching units match
When, judge in the pushed information of the crucial word association matched with the presence or absence of the pushed information for meeting orientation pushing condition；And
Information output unit, for when there is the pushed information for meeting orientation pushing condition, according to user preference to full
The pushed information of foot orientation pushing condition is screened, the pushed information after output screening；
The orientation pushes judging unit and is additionally operable to, and matching is not present during the Keywords matching units match
During keyword, judge whether to meet the pushed information of user preference；
Described information output unit is additionally operable to, when it is described orientation push judging unit judge exist meet user preference
During pushed information, judgement meets the pushed information for orienting pushing condition in the pushed information of user preference with the presence or absence of satisfaction, is
Then output meets the pushed information that orientation pushing condition is met in the pushed information of user preference, and otherwise output meets user preference
Pushed information.
The another object of the embodiment of the present invention, which is that offer is a kind of, includes the system of above- mentioned information pusher.
The embodiment of the present invention is matched by the keyword for inputting the user received with default keyword, when depositing
In the keyword of matching, pushing away with the presence or absence of satisfaction orientation pushing condition in the association pushed information of the keyword matched is judged
Delivering letters breath, when there is the pushed information for meeting orientation pushing condition, being pushed away according to user preference to meeting orientation pushing condition
Breath of delivering letters is screened, the pushed information after output screening, and solving being pushed through for the current network information will pre-set
Keyword is directly matched with the keyword that user inputs, and is led after the match is successful to the pushed information of user's output matching
Cause the problem of personalization of pushed information is not strong, precision ratio is low so that information push specific aim is stronger, intelligence degree is higher.
Brief description of the drawings
Fig. 1 is the implementation process figure for the information-pushing method that first embodiment of the invention is provided；
Fig. 2 is the implementation process figure for the information-pushing method that second embodiment of the invention is provided；
Fig. 3 is the structure chart for the information push-delivery apparatus that third embodiment of the invention is provided.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
The embodiment of the present invention is matched by the keyword for inputting the user received with default keyword, when depositing
In the keyword of matching, pushing away with the presence or absence of satisfaction orientation pushing condition in the association pushed information of the keyword matched is judged
Delivering letters breath, when there is the pushed information for meeting orientation pushing condition, being pushed away according to user preference to meeting orientation pushing condition
Breath of delivering letters is screened, the pushed information after output screening, is solved because being pushed through for the current network information will set in advance
The keyword put directly is matched with the keyword that user inputs, and is believed after the match is successful to the push of user's output matching
Breath, causes the problem of personalization of pushed information is not strong, precision ratio is low so that information push specific aim is stronger, intelligence degree
It is higher.
The embodiments of the invention provide a kind of information-pushing method, methods described comprises the steps：
The keyword of user's input is received, the keyword is matched with default keyword；
When there is the keyword of matching, it whether there is in the pushed information for judging the crucial word association matched and meeting orientation
The pushed information of pushing condition；
When there is the pushed information for meeting orientation pushing condition, pushed away according to user preference to meeting orientation pushing condition
Breath of delivering letters is screened, the pushed information after output screening.
The embodiment of the present invention additionally provides a kind of information push-delivery apparatus, and described device includes：
Keywords matching unit, the keyword for receiving user's input, the keyword is entered with default keyword
Row matching；
Orientation pushes judging unit, for there is the keyword of matching during the Keywords matching units match
When, judge in the pushed information of the crucial word association matched with the presence or absence of the pushed information for meeting orientation pushing condition；And
Information output unit, for when there is the pushed information for meeting orientation pushing condition, according to user preference to full
The pushed information of foot orientation pushing condition is screened, the pushed information after output screening.
The embodiment of the present invention, which is additionally provided, a kind of includes the information transmission system of above- mentioned information pusher.
The embodiment of the present invention is matched by the keyword for inputting the user received with default keyword, when depositing
In the keyword of matching, pushing away with the presence or absence of satisfaction orientation pushing condition in the association pushed information of the keyword matched is judged
Delivering letters breath, when there is the pushed information for meeting orientation pushing condition, being pushed away according to user preference to meeting orientation pushing condition
Breath of delivering letters is screened, the pushed information after output screening so that information push specific aim is stronger, intelligence degree is higher.
Implementing for the present invention is described in detail below in conjunction with specific embodiment：
Embodiment one：
Fig. 1 shows the implementation process for the information-pushing method that first embodiment of the invention is provided, and details are as follows：
In step S101, the keyword of user's input is received, the keyword is matched with default keyword.
In embodiments of the present invention, the default keyword information that to be pushed information provider push for its needs is to information
The keyword of distribution platform provider (such as e-commerce platform, search engine ad distribution platform) purchase, is receiving use
After the keyword of family input, it is matched with default keyword, matching way includes accurate matching and word match, its
In, accurate matching refers to that the keyword of user's input and the word of default keyword, order are completely the same, and word match refers to
The keyword of user's input is identical from the word of default keyword but order is different, or default keyword is defeated included in user
In the keyword entered.The process matched in the keyword for inputting user with default keyword, first inputs user
Keyword accurately matched with default keyword, when in the absence of the keyword accurately matched, the pass that user is inputted
Keyword carries out word match with default keyword.
In step s 102, when there is the keyword of matching, it is in the pushed information for judging the crucial word association matched
It is no to there is the pushed information for meeting orientation pushing condition.
In embodiments of the present invention, orientation pushing condition can be the push time of pushed information, the push of pushed information
Push season of area and pushed information etc..For example, the commodity in the pushed information of pushed information provider are just for the north
Cold district, then can lock the push area of its pushed information by IP address, and the push of pushed information is regional as fixed
To pushing condition, area only is pushed when the IP address of input keyword is located at, just its pushed information is exported to user.
In step s 103, it is fixed to meeting according to user preference when there is the pushed information for meeting orientation pushing condition
Screened to the pushed information of pushing condition, the pushed information after output screening.
In embodiments of the present invention, user preference reflects the Search Requirement of user, and user preference includes：User preference is examined
Classification, pushed information provider location and credit information of pushed information provider of the pushed information of rope etc..User
Preference can be stored in searching terminal, can also be stored in the database associated with its account number.In specific implementation process,
The retrieval historical record of user can be analyzed, obtain user preference.For example, the retrieval historical record of user is analyzed,
Obtaining the pushed information classification of user search mainly has women's bag, women's dress class, and commodity provider location is deep in pushed information
Ditch between fields, credit grade requires higher and waits user preference.Some user preferences then reflect focus hotel owner and the height of user's online preference
Hotel owner of credit grade etc..
In embodiments of the present invention, provided by the keyword and default keyword, i.e. pushed information that input user
The commercially available keyword bought is matched, and the pushed information to the crucial word association of matching is oriented screening, and inclined according to user
It is good, the pushed information after directed screening is filtered, the pushed information after output filtering, improve being directed to for information push
Property, precision and push benefit.
Embodiment two：
Fig. 2 shows the implementation process for the information-pushing method that second embodiment of the invention is provided, and details are as follows：
In step s 201, the keyword of user's input is received, the keyword is matched with default keyword.
In embodiments of the present invention, the default keyword information that to be pushed information provider push for its needs is to information
The keyword of distribution platform provider (such as e-commerce platform, search engine ad distribution platform) purchase, is receiving use
After the keyword of family input, it is matched with default keyword, matching way includes accurate matching and word match, its
In, accurate matching refers to that the keyword of user's input and the word of default keyword, order are completely the same, and word match refers to
The keyword of user's input is identical from the word of default keyword but order is different, or default keyword is defeated included in user
In the keyword entered.The process matched in the keyword for inputting user with default keyword, first inputs user
Keyword accurately matched with default keyword, when in the absence of the keyword accurately matched, the pass that user is inputted
Keyword carries out word match with default keyword.
In step S202, judge to whether there is the key of the Keywords matching inputted with user in default keyword
Word, is then to perform step S203, otherwise performs step S210.
In step S203, the pushed information of the crucial word association of matching is obtained.
In embodiments of the present invention, when the keyword that there is the Keywords matching inputted with user in default keyword,
Obtain the pushed information of the crucial word association of matching.
In step S204, judge in the association pushed information of the keyword matched with the presence or absence of satisfaction orientation pushing condition
Pushed information, be then execution step S205, otherwise perform step S208.
In embodiments of the present invention, orientation pushing condition is the information for receiving its push that pushed information provider is set
Audient, orientation pushing condition can be the push time of pushed information, the push area of pushed information and pushing away for pushed information
Send the information such as season.For example, commodity (cotton dress) in the pushed information of pushed information provider are just for north cold area, then
The push area of its pushed information can be locked by IP address, only when the IP address of the user of input search key is located at
Area is pushed, just pushed information is exported to it, so as to improve the effect of information push.In embodiments of the present invention, when matching
When there is the pushed information for meeting orientation pushing condition in the pushed information of crucial word association, then obtain and meet orientation pushing condition
Pushed information.When the pushed information for meeting orientation pushing condition is not present in the pushed information of the crucial word association of matching,
The then pushed information of the crucial word association of output matching.
In step S205, the pushed information for meeting orientation pushing condition is obtained.
In embodiments of the present invention, it is full when existing in the pushed information of the crucial word association of the matching obtained in step 203
During the pushed information of foot orientation pushing condition, the pushed information for meeting orientation pushing condition is obtained.
In step S206, it whether there is in the pushed information for judging satisfaction orientation pushing condition and meet pushing away for user preference
Deliver letters breath, be then execution step S207, otherwise perform step S209.
In step S207, output meets the pushed information for meeting user preference in the pushed information of orientation pushing condition.
In embodiments of the present invention, user preference reflects the Search Requirement of user, and user preference includes：User preference
Classification, pushed information provider location and the credit information of pushed information provider of pushed information, wherein user are inclined
Good pushed information classification includes general category, for example, footwear, clothing, daily cosmetics class pushed information or with
The classification that user's clicking rate is carried out, for example, the pushed information of focus class, user preference can be stored in searching terminal, can also
It is stored in the database associated with its account number.It can be analyzed by the retrieval historical record to user, obtain user inclined
It is good.For example, analyzing the retrieval historical record of user, obtaining the pushed information classification of user preference mainly has women's bag, women's dress class,
And commodity provider location is Shenzhen in pushed information, credit grade requires higher and waits user preference.
In specific implementation process, when receiving the keyword of user's input, the keyword of user's input is received, will
Keyword is matched with default keyword, when there is the keyword of matching, judges the push of the crucial word association of matching
With the presence or absence of the pushed information for meeting orientation pushing condition (for example, the area that information is pushed, pushes the time) in information, work as presence
When meeting the pushed information of orientation pushing condition, judge whether there is the pushed information for belonging to focus class in pushed information, have, enter
One step judges whether the pushed information belonged under focus class meets other user preferences (for example, pushed information provider location
Credit information of area or pushed information provider etc.).
In step S208, the pushed information of the crucial word association of output matching.
In step S209, output meets the pushed information of orientation pushing condition.
In step S210, when the keyword in the absence of matching, judge whether to meet the push letter of user preference
Breath, is then to perform step S212, otherwise performs step S215.
In embodiments of the present invention, when receiving the keyword of user's input, keyword is entered with default keyword
Row matching, the information pushed because default keyword is pushed information provider for its needs is to information promulgating platform provider
, there is the unsuccessful possibility of matching, when not in the keyword of (such as e-commerce platform, search engine ad distribution platform) purchase
In the presence of matching keyword when, the keyword that can input user is compared with default user preference.Specifically, will be defeated
The keyword entered is matched with the keyword of the pushed information of the focus class of user preference, and the pushed information of focus class is basis
What the push statistics of user preference was obtained, in addition can also be by the search key of the keyword of input and the user preference of storage
Matched.
In step S211, when there is the pushed information for meeting user preference, the push letter for meeting user preference is obtained
Breath.
In step S212, judge whether to meet the pushed information of orientation pushing condition.
In step S213, the pushed information for orienting pushing condition is met when existing in the pushed information for meet user preference
When, output meets the pushed information that orientation pushing condition is met in the pushed information of user preference.
In step S214, when in the absence of the pushed information for meeting user preference, then pushed information is not exported.
In step S215, the push letter for orienting pushing condition is met when being not present in the pushed information for meet user preference
During breath, output meets the pushed information of user preference.
In embodiments of the present invention, when user input keyword and user preference focus class pushed information key
Word matching is unsuccessful, or when matching unsuccessful with the search key of the user preference of storage, any pushed information is not exported.When
The Keywords matching success of the pushed information of the keyword of user's input and the focus class of user preference, or it is inclined with the user of storage
Good search key is when the match is successful, then judges to meet in the pushed information of user preference and to push bar with the presence or absence of meeting orientation
The pushed information of part, when there is the pushed information for meeting orientation pushing condition in the pushed information for meeting user preference, output
Meet the pushed information for existing in the pushed information of user preference and meeting orientation pushing condition, otherwise output meets user preference
Pushed information.
In embodiments of the present invention, when in the pushed information of the crucial word association of the Keywords matching inputted with user, no
In the presence of the pushed information for the pushed information, the then crucial word association of output matching for meeting orientation pushing condition；Inputted when with user
Keywords matching crucial word association pushed information in, there is the pushed information for meeting orientation pushing condition, but be not present
When meeting the pushed information of user preference, the pushed information of orientation pushing condition is met in the keyword of output matching；When with
In the pushed information of the crucial word association of the Keywords matching of family input, there is the pushed information for meeting orientation pushing condition, and
When meeting the pushed information of user preference, the pushed information is exported, so as to ensure the pushed information of output substantially for using
The demand at family, meets user preference, improves the personalization that information is pushed, and strengthens the specific aim that information is pushed.
Because default keyword is that pushed information provider provides for the information that its needs is pushed to information promulgating platform
, there is the unsuccessful possibility of matching in the keyword of business's (such as e-commerce platform, search engine ad distribution platform) purchase,
In the embodiment of the present invention, when the keyword in the absence of matching, the keyword that user is inputted is carried out with default user preference
Compare, when in the absence of the pushed information for meeting user preference, do not export pushed information, when in the presence of the push for meeting user preference
During information, then judgement meets the pushed information for orienting pushing condition in the pushed information of user preference with the presence or absence of satisfaction, is then
Output meets the pushed information that orientation pushing condition is met in the pushed information of user preference, and otherwise output meets user preference
Pushed information, so as to when the keyword of input is with default crucial word mismatch, also push suitable pushed information to user.
In order to user push preference pushed information while, provide a user more selections, can according to
The correlation power output pushed information of user preference, in embodiments of the present invention, when the Keywords matching inputted with user
In the pushed information of crucial word association, there is the pushed information for meeting orientation pushing condition, and meet the push letter of user preference
Breath, then illustrate that these pushed informations and user's request correlation are stronger, then export these pushed informations in forward position, these
It can then be exported inside pushed information according to bid ranking, then the keyword for the Keywords matching that output is inputted with user is closed
In the pushed information of connection, orientation pushing condition is met, but does not meet the pushed information of user preference, finally output is inputted with user
Keywords matching crucial word association pushed information in, but be unsatisfactory for orient pushing condition pushed information.
Can be with one of ordinary skill in the art will appreciate that realizing that all or part of step in above-described embodiment method is
The hardware of correlation is instructed to complete by program, described program can be stored in a computer read/write memory medium,
Described storage medium, such as ROM/RAM, disk, CD.
Embodiment three：
Fig. 3 shows the structure for the information push-delivery apparatus that third embodiment of the invention is provided, and for convenience of description, only shows
The part related to the embodiment of the present invention.
The information push-delivery apparatus can be used for information transmission system, or other letters with information push, function of search
Breath push platform, such as e-commerce platform, pushed information search engine in, the software in these systems can be operate in
Unit, can also be integrated into these systems, the information push-delivery apparatus includes as independent suspension member：Keywords matching unit
31st, orientation pushes judging unit 32 and information output unit 33, wherein：
Keywords matching unit 31 receives the keyword of user's input, and keyword is matched with default keyword.
In embodiments of the present invention, the default keyword information that to be pushed information provider push for its needs is to information
The keyword of distribution platform provider (such as e-commerce platform, search engine ad distribution platform) purchase, is receiving use
After the keyword of family input, it is matched with default keyword, matching way includes accurate matching and word match, its
In, accurate matching refers to that the keyword of user's input and the word of default keyword, order are completely the same, and word match refers to
The keyword of user's input is identical from the word of default keyword but order is different, or default keyword is defeated included in user
In the keyword entered.The process matched in the keyword for inputting user with default keyword, first inputs user
Keyword accurately matched with default keyword, when in the absence of the keyword accurately matched, the pass that user is inputted
Keyword carries out word match with default keyword.In specific implementation process, Keywords matching unit 31 includes accurate matching
Unit 311 and word match unit 312, wherein：
Keyword and default keyword are carried out essence by accurate matching unit 311, the keyword for receiving user's input
Really matching；
Word match unit 312, for when the keyword that accurately matches is not present in the accurate matching process of matching unit 311
When, keyword and default keyword are subjected to word match.
When there is the keyword of matching in the matching process of Keywords matching unit 31, orientation pushes judging unit 32 and judged
With the presence or absence of the pushed information for meeting orientation pushing condition in the pushed information of the crucial word association of matching.
In embodiments of the present invention, orientation pushing condition can be the push time of pushed information, the push of pushed information
Push season of area and pushed information etc..For example, the commodity in the pushed information of pushed information provider are just for the north
Cold district, then can lock the push area of its pushed information by IP address, and the push of pushed information is regional as fixed
To pushing condition, area only is pushed when the IP address of input keyword is located at, just its pushed information is exported to user.
When there is the pushed information for meeting orientation pushing condition, information output unit 33 is fixed to meeting according to user preference
Screened to the pushed information of pushing condition, the pushed information after output screening.
In embodiments of the present invention, user preference reflects the Search Requirement of user, and user preference includes：User preference is examined
Classification, pushed information provider location and credit information of pushed information provider of the pushed information of rope etc..User
Preference can be stored in searching terminal, can also be stored in the database associated with its account number.In specific implementation process,
The retrieval historical record of user can be analyzed, obtain user preference.For example, the retrieval historical record of user is analyzed,
Obtaining the pushed information classification of user search mainly has women's bag, women's dress class, and commodity provider location is deep in pushed information
Ditch between fields, credit grade requires higher and waits user preference.Some user preferences then reflect focus hotel owner and the height of user's online preference
Hotel owner of credit grade etc..
In specific implementation process, it is defeated that pushed information output unit 33 includes user preference judging unit 331, the first information
Go out the information of subelement 332 and second output subelement 333, wherein：
User preference judging unit 331, for when there is the pushed information for meeting orientation pushing condition, judging to meet fixed
Into the pushed information of pushing condition with the presence or absence of the pushed information for meeting user preference；
The first information exports subelement 332, for when there is the pushed information for meeting user preference, output to meet orientation
Meet the pushed information of user preference in the pushed information of pushing condition；And
Second information exports subelement 333, for when in the absence of the pushed information for meeting user preference, output to meet fixed
To the pushed information of pushing condition.
The embodiment of the present invention is matched by the keyword for inputting the user received with default keyword, when depositing
In the keyword of matching, pushing away with the presence or absence of satisfaction orientation pushing condition in the pushed information of the crucial word association matched is judged
Delivering letters breath, when there is the pushed information for meeting orientation pushing condition, being pushed away according to user preference to meeting orientation pushing condition
Breath of delivering letters is screened, the pushed information after output screening so that information push specific aim is stronger, intelligence degree is higher.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
Any modifications, equivalent substitutions and improvements made within refreshing and principle etc., should be included in the scope of the protection.
Claims (10)
1. a kind of information-pushing method, it is characterised in that methods described comprises the steps：
The keyword of user's input is received, the keyword is matched with default keyword；
When there is the keyword of matching, it whether there is in the pushed information of the crucial word association of judgement matching and meeting orientation push
The pushed information of condition；
When there is the pushed information for meeting orientation pushing condition, believed according to the push that user preference orients pushing condition to meeting
Breath is screened, the pushed information after output screening；
When the keyword in the absence of matching, the keyword that user is inputted is compared with default user preference, and judgement is
It is no to there is the pushed information for meeting user preference；
When there is the pushed information for meeting user preference, judgement meets in the pushed information of user preference to be determined with the presence or absence of satisfaction
To the pushed information of pushing condition, it is that output meets the push letter that orientation pushing condition is met in the pushed information of user preference
Breath, otherwise output meets the pushed information of user preference.
2. the method as described in claim 1, it is characterised in that the orientation pushing condition be default information push the time,
Information pushes area and information pushes mid-season one or more.
3. the method as described in claim 1, it is characterised in that the user preference is the classification information of pushed information, pushed
One or more in the credit information of Information Provider's location information and the pushed information provider.
4. the method as described in claim 1, it is characterised in that the keyword of the reception user input, by the keyword
The step of being matched with default keyword specifically includes following step：
The keyword of user's input is received, the keyword that the user is inputted accurately is matched with default keyword；
When in the absence of the keyword accurately matched, the keyword that the user is inputted carries out word with default keyword
Match somebody with somebody；
It is described when exist matching keyword when, judge matching crucial word association pushed information in the presence or absence of meet orientation
The step of pushed information of pushing condition is specially：
When there is the keyword of word match, judge in the pushed information of the crucial word association matched with the presence or absence of satisfaction orientation
The pushed information of pushing condition.
5. the method as described in claim 1, it is characterised in that described when the pushed information that there is satisfaction orientation pushing condition
When, screened according to the pushed information that user preference orients pushing condition to meeting, the step of the pushed information after output screening
Suddenly following step is specifically included：
When there is the pushed information for meeting orientation pushing condition, judging to meet in the pushed information for orienting pushing condition and whether depositing
Meeting the pushed information of user preference；
Meet user when there is the pushed information for meeting user preference, in the pushed information of output satisfaction orientation pushing condition inclined
Good pushed information；
When in the absence of the pushed information for meeting user preference, output meets the pushed information of orientation pushing condition.
6. a kind of information push-delivery apparatus, it is characterised in that described device includes：
Keywords matching unit, the keyword for receiving user's input, by the keyword and the progress of default keyword
Match somebody with somebody；
Orientation pushes judging unit, for when there is the keyword of matching during the Keywords matching units match, sentencing
With the presence or absence of the pushed information for meeting orientation pushing condition in the pushed information of the crucial word association of disconnected matching；And
Information output unit, it is fixed to meeting according to user preference for when there is the pushed information for meeting orientation pushing condition
Screened to the pushed information of pushing condition, the pushed information after output screening；
The orientation pushes judging unit and is additionally operable to, and the key of matching is not present during the Keywords matching units match
During word, the keyword that user is inputted is compared with default user preference, judges whether to meet pushing away for user preference
Deliver letters breath；
Described information output unit is additionally operable to, and is judged when the orientation pushes judging unit in the presence of the push for meeting user preference
During information, judgement meets the pushed information for orienting pushing condition in the pushed information of user preference with the presence or absence of satisfaction, is then defeated
The pushed information of orientation pushing condition is met in the pushed information for going out to meet user preference, otherwise output meets pushing away for user preference
Deliver letters breath.
7. device as claimed in claim 6, it is characterised in that the orientation pushing condition be default information push the time,
Information pushes area and information pushes mid-season one or more.
8. device as claimed in claim 6, it is characterised in that the Keywords matching unit is specifically included：
Accurate matching unit, the keyword for receiving user's input is carried out the keyword and default keyword accurate
Matching；And
Word match unit, for when the keyword accurately matched is not present in the accurate matching unit matching process, inciting somebody to action
The keyword of user's input carries out word match with default keyword.
9. device as claimed in claim 6, it is characterised in that described information output unit is specifically included：
User preference judging unit, for when there is the pushed information for meeting orientation pushing condition, judging that meeting orientation pushes
With the presence or absence of the pushed information for meeting user preference in the pushed information of condition；
The first information exports subelement, for when there is the pushed information for meeting user preference, output to meet orientation and pushes bar
Meet the pushed information of user preference in the pushed information of part；And
Second information exports subelement, for when in the absence of the pushed information for meeting user preference, output to meet orientation and pushed
The pushed information of condition.
10. a kind of information transmission system, it is characterised in that the information that the system includes described in any one of claim 6 to 9 is pushed away
Send device.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110033947.9A CN102622374B (en) | 2011-01-31 | 2011-01-31 | A kind of information-pushing method, apparatus and system |
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| CN103686625A (en) * | 2012-09-13 | 2014-03-26 | 中兴通讯股份有限公司 | Message passing device, message passing method and message system |
| CN103793403B (en) * | 2012-10-31 | 2017-06-23 | 中国电信股份有限公司 | Push the method and apparatus with Search Results associated information |
| CN103002051B (en) * | 2012-12-24 | 2016-03-16 | 百度在线网络技术（北京）有限公司 | The information-pushing method of mobile terminal, system and cloud server |
| CN104050164A (en) * | 2013-03-11 | 2014-09-17 | 北京百度网讯科技有限公司 | Processing method and equipment of input information |
| CN103312821B (en) * | 2013-07-05 | 2016-05-04 | 北界创想（北京）软件有限公司 | Recipient is carried out to the method and apparatus of information pushing |
| CN104281610B (en) * | 2013-07-08 | 2019-03-29 | 腾讯科技（深圳）有限公司 | The method and apparatus for filtering microblogging |
| CN103530341A (en) * | 2013-10-08 | 2014-01-22 | 广州品唯软件有限公司 | Method and system for generating and pushing item information |
| CN104111975B (en) * | 2014-06-20 | 2018-06-15 | 深信服网络科技（深圳）有限公司 | The method and device of information push |
| CN104410563A (en) * | 2014-11-25 | 2015-03-11 | 深圳市信锐网科技术有限公司 | Information push method and wireless device |
| CN105740276B (en) * | 2014-12-10 | 2020-11-03 | 深圳市腾讯计算机系统有限公司 | Method and device for estimating click feedback model suitable for commercial search |
| CN104933172A (en) * | 2015-06-30 | 2015-09-23 | 百度在线网络技术（北京）有限公司 | Information pushing method and device based on user searching behavior |
| CN105897566A (en) * | 2016-06-15 | 2016-08-24 | 汤美 | User acquisition method and system for network course |
| CN107067278A (en) * | 2017-03-06 | 2017-08-18 | 北京安博通科技股份有限公司 | Ad data method for pushing and device |
| CN107506343B (en) * | 2017-07-27 | 2019-04-05 | 北京金堤科技有限公司 | A kind of processing method and processing device of information editing |
| CN107590217A (en) * | 2017-08-31 | 2018-01-16 | 江西博瑞彤芸科技有限公司 | Information-pushing method |
| CN107959722A (en) * | 2017-12-11 | 2018-04-24 | 北京骑骑智享科技发展有限公司 | Image ad method for pushing, apparatus and system |
| CN107978059A (en) * | 2018-01-15 | 2018-05-01 | 浙江华仪电子股份有限公司 | A kind of intelligent access control system |
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