CN102591969A - Method for providing search results based on historical behaviors of user and sever therefor - Google Patents
Method for providing search results based on historical behaviors of user and sever therefor Download PDFInfo
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- CN102591969A CN102591969A CN2011104604079A CN201110460407A CN102591969A CN 102591969 A CN102591969 A CN 102591969A CN 2011104604079 A CN2011104604079 A CN 2011104604079A CN 201110460407 A CN201110460407 A CN 201110460407A CN 102591969 A CN102591969 A CN 102591969A
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Abstract
The invention provides a method for providing search results based on historical behaviors of a user. The method comprises the following steps: receiving a search request of the user; performing the matching search according to the search request to obtain matched data; processing the matched data according to the historical behaviors aiming at the matched data, to generate search results; and embedding the search results into a search response page, and providing the search response page to the user. Accordingly, the invention further provides a server for providing search results based on the historical behaviors of the user. By implementing the method and the server provided by the invention, the matched data acquired by the user can be fit with the actual demand more accurately, so that the search efficiency and the user experience are improved.
Description
Technical field
The present invention relates to computer network field, relate in particular to a kind of method and server that Search Results is provided based on user's historical behavior.
Background technology
Method along with network technology; Search engine is retrieved according to certain particular keywords and when the user returns the inquiry response page or leaf; Not only return response page with abstractive web page listings; Also in this response page, add the matched data under web 2.0 notions, so that reduce user's operation steps and be convenient to the interaction that the user participates in webpage.For example, said matched data can be directly manipulable online application.
Along with being attached to becoming increasingly abundant of matched data in the said response page or leaf; Search engine often can find the lot of matching data according to certain particular keywords that the user provides; And in these matched datas often great majority do not conform to user's actual demand data, the user can only select required part through manual type usually from these matched datas.When the user provides when searching for the above-mentioned specific identical or close keyword of keyword next time, search engine will return the lot of matching data again, and the user can only repeat the process of above-mentioned hand picking once more, thereby expends time in and energy.Though some search engine provides the search customization now, make the user can customization of search results in the scope of matched data, also have certain defective, for example all need select scope at every turn, cause operation still loaded down with trivial details; In addition, the richness of search customization can not adapt to the speed that matched data increases well, blindly chooses said customization option and can make the matched data of returning not accurate enough.
Summary of the invention
The object of the present invention is to provide a kind ofly provides the method and the server of Search Results based on user's historical behavior, can provide personalized for different users and meet the Search Results of user's request.
On the one hand, the invention provides a kind ofly provides the method for Search Results based on user's historical behavior, and this method comprises:
Receive user's searching request;
Carry out match search according to this searching request, to obtain matched data;
Historical behavior according to said matched data is handled this matched data, to generate Search Results;
This Search Results is embedded in the search response page, and this search response page is offered said user.
On the other hand, the present invention also provides a kind of and based on user's historical behavior the server of Search Results is provided, and this server comprises:
Search engine module is used to receive user's searching request, and carries out match search according to this searching request, to obtain matched data;
Data processing module is used for according to the historical behavior to said matched data this matched data being handled, to generate Search Results;
Output module is used for said Search Results is embedded in the search response page, and this search response page is offered said user.
Method and the server that Search Results is provided based on user's historical behavior provided by the invention; After obtaining matched data; According to historical behavior this matched data is anticipated earlier to said matched data; To generate Search Results, just be embedded in this Search Results in the search response page then and offer the user.Through after the above-mentioned processing, matched data that the user obtains and actual demand coupling are more accurate, have therefore promoted search efficiency and user experience.
Description of drawings
Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 is the process flow diagram according to a kind of embodiment of the method that Search Results is provided based on user's historical behavior of the present invention;
Fig. 2 to Fig. 4 is the synoptic diagram of the several operational instances of method shown in Fig. 1;
Fig. 5 is the structural representation according to a kind of embodiment of the server that Search Results is provided based on user's historical behavior of the present invention;
Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.
Embodiment
For making the object of the invention, technical scheme and advantage clearer, will combine accompanying drawing that embodiments of the invention are described in detail below.
Please refer to Fig. 1, Fig. 1 is that this method comprises according to the process flow diagram of a kind of embodiment of the method that Search Results is provided based on user's historical behavior of the present invention:
Step S100, reception user's searching request;
Step S200 carries out match search according to this searching request, to obtain matched data;
Step S300 handles this matched data according to the historical behavior to said matched data, to generate Search Results;
Step S400 is embedded in this Search Results in the search response page, and this search response page is offered said user.
Typically; In the B/S pattern; Said searching request among the step S100 is to be sent at the web browser of terminal operation by the user, and the method that the user triggers this searching request can be the search of directly importing key word, pulling generation self defining keywords or the clickthrough triggering search key word of asking.The keyword message that comprises the requirement inquiry in the said searching request that to be the user send through browser; This key word is Chinese character, English character, numeral, symbol, Latin character, Greek character, hebrew alphabet or its combination normally; In a special case; The purpose that the user sends said searching request is to obtain to carry out interactive online application, and for example said keyword message is " counter " or " trivial games ".Search engine receives said searching request and is for further processing.Preferably; Search engine is after receiving said searching request; Can confirm said user's identity according to unique identify label of carrying in this searching request; Said user's identity is confirmed with this, so that search the user's who confirms identity historical behavior or configuration in ID number or the login IP address of non-registered users that for example said unique identify label is the registered user.
In step S200, search engine is inquired about on the backstage according to said key word, to obtain the matched data corresponding with this key word.Particularly, can obtain the lot of matching data according to said key word usually.At this moment; If search engine all feeds back to said user with these lot of matching data; Can't in single-page, show above-mentioned all matched datas on said user's the browser on the one hand, said on the other hand user artificial screening from these lot of matching data goes out required part and need expend the more time.
For matched data more accurately is provided, next in step S200, this matched data is handled, to generate Search Results according to historical behavior to said matched data.Said historical behavior refers to the historical operation row such as selection operation, interbehavior and number of clicks to said matched data.Said historical behavior can be the historical operation of said user to said matched data, also can be all historical operation to this matched data that search engine writes down, and for example comprises the historical operation of more other users of the overall situation to this matched data.Typically, said matched data comprises that at least one is used to embed the online application in the said search response page, for example the online reading device that provides of third party's application platform server, online trivial games, online computational tool etc.
Among the step S300 this matched data is handled, is comprised with the concrete steps that generate Search Results:
To a plurality of said online application processing of sorting, and form said Search Results, for example a plurality of online application are sorted the said Search Results of the preposition formation of online application that click volume is leading according to click volume with a plurality of said online application after the ordering; Or a plurality of said online application are carried out Screening Treatment; And therefrom select at least one said online application to form said Search Results; For example screen according to click volume; The online application that click volume is lower than a certain predetermined threshold removes, and only keeps the higher online application of click temperature and forms said Search Results.
Among the step S400 said Search Results is embedded in the search response page, and this search response page is sent to open on the browser that said user uses checks.Particularly, on the said search response page, reserve display area, at least one the online application that comprises in the said Search Results is set in this display area.Alternatively; Next said user can make certain operation behavior to said Search Results usually; Write down said user this moment to the behavior of said Search Results, and it is stored as said user's historical behavior data, so that this user is when sending identical or similar searching request next time; Historical behavior data according to this user are carried out pre-service to the matched data that searches, to generate said Search Results.Along with said user's historical behavior data variation, correspondingly said Search Results also changes.
Be this matched data to be handled in the present embodiment, to generate Search Results according to historical behavior to said matched data.In another embodiment, can handle this matched data to the configuration of said matched data according to said user, to generate said Search Results.Wherein be commonly referred to as qualifications to the matching range of above-mentioned matched data to the configuration of said matched data, for example according to issuing time sort, pouplarity sorts etc.In more embodiment, said Search Results can generate to the configuration of said matched data with to the historical behavior of said matched data according to said user jointly.
In order to further specify the implementation of above-mentioned steps S100 to step S400, please refer to Fig. 2 to Fig. 4, Fig. 2 to Fig. 4 is the synoptic diagram of the several operational instances of method shown in Fig. 1.As shown in Figure 2, be example with the online counter of user inquiring, typically in the B/S pattern, the user at first uses the homepage of browser access search engine, the key word " counter " inquired about that input in the query frame 10 of this homepage is wanted.Browser carries out communication on backstage and search engine server then, and the searching request that will carry this key word " counter " is sent to said search engine server.Need to prove that its comprehensive function of this search engine server is the corresponding webpage of the various key words of inquiry, online application, picture, data file etc., is not limited in said online application.
Said search engine server at first carries out match search according to the key word that carries in this searching request, to obtain matched data after receiving said searching request.With said matched data is the online example that is applied as; Search engine server is searched for the online counter that can obtain a lot of types with key word " counter ", for example 151 online counters such as scientific calculator, currency exchange counter, individual income tax counter and housing loan counter.To this polytype online counter, search engine server at first carries out pre-service to it, meets the Search Results of said user's demand with generation.After receiving said searching request; Search engine server can be confirmed said user's identity according to unique identify label of carrying in this searching request; For example according to the said user's of login IP Address Confirmation of ID number of the registered user or non-registered users identity; Obtaining this user's historical behavior, and combine that all users sort to above-mentioned 151 online counters to the historical behavior of above-mentioned online counter in the overall situation.Typically; The online counter A that selects for use when locating search key " counter " in the historical operation in said user's past; The online counter B that selects for use when locating user search key word " counter " in the overall situation again; Above-mentioned online counter A and online counter B is preposition, make said user can in the tabulation of said 151 online counters, find this online counter A and online counter B soon.The situation that to be not precluded within line computation device A and online counter B be same online counter.
Next with reference to figure 3; Instance shown in Fig. 3 is that the user uses the situation after browser is opened the search response page; Comprise the embedded window 20 of showing matched data in this search respective page, illustrate that 151 online counters that searched according to key word " counter " have been showed in paging in this window 20 like heading message 21; Its display mode in window 20 is to show that with icon style for example icon 22 has been represented scientific calculator.151 online counters that show in the window 20 sort to the historical behavior that user in the historical behavior of said online counter and the overall situation is directed against said online counter according to said user; Wherein tabulation in window 20 is preposition because click volume is leading for the online counter " scientific calculator " of icon 22 representatives, is convenient to the user and can preferentially finds this online counter " scientific calculator " without page turning.In addition, if " up-to-date " button in user's window 20 can reorder to these 151 online counters according to issuing time, thereby in window 20, form new sorted lists (not shown among Fig. 3).Based on above-mentioned explanation; The behavior of the graphic element in said user's action pane this moment 20 promptly is regarded as the operation behavior to said 151 online counters; For example said user's clickable icon 22; The current page redirect is a situation shown in Figure 4, and content displayed becomes the interface 30 that said online counter " scientific calculator " moves in the parent window 20 in the page.Write down the clicking operation of said user's clickable icon 22; It is stored as this user to the historical behavior of these 151 online counters so that when comprising above-mentioned 151 online counters in said user's the Search Results next time according to this historical behavior to its processing of sorting.
Correspondingly; The present invention also provides a kind of server that Search Results is provided based on user's historical behavior; Please refer to Fig. 5, Fig. 5 is that this server 600 comprises according to the structural representation of a kind of embodiment of the server that Search Results is provided based on user's historical behavior of the present invention:
Search engine module 510 is used to receive user's searching request, and carries out match search according to this searching request, to obtain matched data;
Data processing module 520 is used for according to the historical behavior to said matched data this matched data being handled, to generate Search Results;
Output module 530 is used for said Search Results is embedded in the search response page, and this search response page is offered said user.
Particularly, output module 520 offers said user with the said search response page and refers to this result of page searching is sent on the browser of installation and operation on the employed terminal 600 of user and show.Correspondingly, said searching request also is that the user uses terminal 600 to trigger.The keyword message that comprises the requirement inquiry in the said searching request; This key word is Chinese character, English character, numeral, symbol, Latin character, Greek character, hebrew alphabet or its combination normally; In a special case; The purpose that the user sends said searching request is to obtain to carry out interactive online application, and for example said keyword message is " counter " or " trivial games ".Search engine module 510 receives said searching request and is for further processing.Preferably; Search engine is after receiving said searching request; Can confirm said user's identity according to unique identify label of carrying in this searching request; Said user's identity is confirmed with this, so that search the user's who confirms identity historical behavior or configuration in ID number or the login IP address of non-registered users that for example said unique identify label is the registered user.Typically, said matched data comprises that at least one is used to embed the online application in the said search response page, for example the online reading device that provides of third party's application platform server, online trivial games, online computational tool etc.
Data processing module 520 is handled this matched data according to the historical behavior to said matched data; To generate Search Results; Wherein the historical behavior to said matched data comprises the historical operation of said user to said matched data, and/or all historical operation to this matched data that write down.Particularly; Data processing module 520 comprises in sequencing unit 521 and the screening unit 522 one or all; Wherein: sequencing unit 521 is used for a plurality of said online application processing of sorting, and forms said Search Results with a plurality of said online application after the ordering; Screening unit 522 is used for Screening Treatment is carried out in a plurality of said online application, and therefrom selects at least one online application to form said Search Results.In addition, data processing module 520 is also handled this matched data to the configuration of said matched data according to said user, to generate said Search Results.
Further, this server 500 also comprises logging modle 540 and historical behavior database 550, and wherein: logging modle 540 is used to write down the behavior of said user to said Search Results, as said user's historical behavior data; Historical behavior database 550 is used to store all users' historical behavior data.
Need to prove, the term that occurs in this embodiment specify all can referring to figs. 1 among each embodiment shown in Fig. 4 for the explanation of same term.Server 500 may be embodied as server cluster or the matrix form server that a plurality of servers are formed.
Implement above-mentioned embodiment; Efficiently solve the problem that occurs in the prior art; Provided by the inventionly the method and the server of Search Results are provided, after obtaining matched data, according to historical behavior this matched data are anticipated earlier to said matched data based on user's historical behavior; To generate Search Results, just be embedded in this Search Results in the search response page then and offer the user.Through after the above-mentioned processing, matched data that the user obtains and actual demand coupling are more accurate, have therefore promoted search efficiency and user experience.
Provided by the inventionly provide the method for Search Results can use PLD to combine to realize based on user's historical behavior; Also may be embodied as computer software; Can be a kind of computer program for example, move this program product and make the computing machine execution be used for institute's exemplary method according to embodiments of the invention.Said computer program comprises computer-readable recording medium, comprises computer program logic or code section on this medium, is used to realize the said method that Search Results is provided based on user's historical behavior.Said computer-readable recording medium can be that the built-in medium that is installed in the computing machine perhaps can be from the removable medium (for example hot-plugging technology memory device) of basic computer dismounting.Said built-in medium includes but not limited to rewritable nonvolatile memory, for example RAM, ROM, flash memory and hard disk.Said removable medium includes but not limited to: optical storage media (for example CD-ROM and DVD), magneto-optic storage media (for example MO), magnetic recording medium (for example tape or portable hard drive), have the medium (for example storage card) of built-in rewritable nonvolatile memory and have the medium (for example ROM box) of built-in ROM.
Above disclosedly be merely preferred embodiments more of the present invention, can not limit the present invention's interest field certainly with this, the equivalent variations of therefore doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (14)
1. one kind provides the method for Search Results based on user's historical behavior, and this method comprises:
Receive user's searching request;
Carry out match search according to this searching request, to obtain matched data;
Historical behavior according to said matched data is handled this matched data, to generate Search Results;
This Search Results is embedded in the search response page, and this search response page is offered said user.
2. method according to claim 1 wherein, comprises to the historical behavior of said matched data:
Said user is to the historical operation of said matched data, and/or all historical operation to this matched data that write down.
3. method according to claim 1, this method also comprises:
This matched data is handled to the configuration of said matched data according to said user, to generate said Search Results.
4. according to each described method of claim 1 to 3, wherein:
Said matched data comprises that at least one is used to embed the online application in the said search response page.
5. method according to claim 4 wherein, is saidly handled this matched data, comprises to generate Search Results:
To a plurality of said online application processing of sorting, and form said Search Results with a plurality of said online application after the ordering.
6. method according to claim 4 wherein, is saidly handled this matched data, comprises to generate Search Results:
Screening Treatment is carried out in a plurality of said online application, and therefrom selected at least one said online application to form said Search Results.
7. method according to claim 1, this method also comprises:
Write down the behavior of said user, and it is stored as said user's historical behavior data to said Search Results.
8. one kind provides the server of Search Results based on user's historical behavior, and this server comprises:
Search engine module is used to receive user's searching request, and carries out match search according to this searching request, to obtain matched data;
Data processing module is used for according to the historical behavior to said matched data this matched data being handled, to generate Search Results;
Output module is used for said Search Results is embedded in the search response page, and this search response page is offered said user.
9. server according to claim 8 wherein, comprises to the historical behavior of said matched data:
Said user is to the historical operation of said matched data, and/or all historical operation to this matched data that write down.
10. server according to claim 8, wherein:
Said data processing module is also handled this matched data to the configuration of said matched data according to said user, to generate said Search Results.
11. according to Claim 8 to 10 each described servers, wherein:
Said matched data comprises that at least one is used to embed the online application in the said search response page.
12. server according to claim 11, wherein, said data processing module also comprises:
Sequencing unit is used for a plurality of said online application processing of sorting, and forms said Search Results with a plurality of said online application after the ordering.
13. server according to claim 11, wherein, said data processing module also comprises:
Screening unit is used for Screening Treatment is carried out in a plurality of said online application, and therefrom selects at least one online application to form said Search Results.
14. according to Claim 8 or 9 described servers, this server also comprises:
Logging modle is used to write down said user and is directed against the historical behavior data of the behavior of said Search Results as said user; And
The historical behavior database is used to store all users' historical behavior data.
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