CN102523106A - Video website user behavior analysis system based on Flex RIA (Rich Internet Applications) technology - Google Patents
Video website user behavior analysis system based on Flex RIA (Rich Internet Applications) technology Download PDFInfo
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Abstract
The invention provides a video website user behavior analysis system based on a Flex RIA (Rich Internet Applications) technology. The video website user behavior analysis system comprises six layers in total, namely, a client side monitoring layer, a log server layer, a primary factor extracting layer, a data warehouse maintaining layer, a data analysis layer and a Flex-based data report presentation layer. The video website user behavior analysis system disclosed by the invention realizes an information data graphical report system by utilizing an Adobe Flex RIA technology instead of the traditional page form, can ensure that information is fed back by adopting a distinct and gorgeous diagram effect through using a Flex platform on the basis of realizing various functions in the traditional page and provides a very distinct information data report for operators.
Description
Technical field
The present invention relates to a kind of information data graphic reporting system based on Flex RIA technology; For the network operator provides a series of gem-pure information data forms, thereby the data of associated user's behavior of understanding video operation platform comprise website traffic; The video clicks; Video-see duration, thermovision frequently, associated video etc.
Background technology
Since the eighties in 20th century, along with the web application complexity is increasingly high, the Traditional Web application program can not satisfy web browsing person's demand gradually, and Here it is so-called " experience problem (Experience Matters) ".Under such environment, the appearance of RIA technology become the new approaches that address the above problem.Because the RIA technology brought huge advantage, it has obtained continuous popularization and progress, and along with the development of this technology, the RIA client development technique that several differ from one another occurs, promoted should technology development.Use the RIA technology just to provide the several data model to handle the complicated data manipulation of client like this.It can need transfer to client in the problem of background program processing with part script, thus can realize one faster than response speed based on HTML, and data are travelled to and fro between the number of times user interface still less of server.And it also provides the interface representative element of horn of plenty more than HTML; Intensive, response speed page elements and data model fast and graphics rich combine; For the user provides better experience; Thereby accomplish feedback information, for the network operator provides gem-pure information data form to a clear and magnificent chart effect of user.
Though have many maturations and stable data analytical system on the market at present, they still have some unsatisfactory places.What at first present most data analysis system used is traditional html interface; And so exist some minor issues usually, realize that such as this form of difficult utilization chart information data content, server requests frequently, seriously rely on shortcomings such as page furbishing speed.
Summary of the invention
The purpose of this invention is to provide a kind of chart that can use and come the expressing information content, thereby the system of information data form more clearly is provided for web site operator.
In order to achieve the above object, technical scheme of the present invention has provided a kind of video website user behavior analysis system based on the FlexRIA technology, and its spy is being: comprising:
The client control layer: the behavioural information that client is taken place on video website with the form of event message mails to the log server layer;
Log server layer: appoint certain log server to receive event message,, record in the journal file then for this event message adds timestamp;
Brass tacks extracts layer: whenever from journal file, read log record at a distance from a sampling period through data acquisition system, these log records are filtered, data deletion useless and that repeat, filtered data is imported in the database;
Data warehouse maintenance level: form by database, be used to preserve and filter data afterwards, and every separated some cycles backs up the data in the database by the brass tacks layer;
The data analysis layer: the inquiry that the data sheet based on the Flex technology is represented layer is carried out corresponding; Current when needing data query; Data sheet based on the Flex technology represents layer meeting as required to data analysis layer transmission request, hopes the needed data of acquisition user, and the data analysis layer generates corresponding SQL query according to demand; And to database maintenance layer request msg; When the data of request when returning, the data analysis layer is integrated these data, and the data sheet that returns to based on the Flex technology with the form of XML represents layer;
Data sheet based on Flex technology represents layer: offer a searching platform of video website management level, the video website management level through this layer select the website data index that will check, select various presentation modes then, various views are checked these data.
Preferably, said brass tacks extracts the step that reads log record in the layer and is:
Step 1, from journal file, read delegation's log record;
Step 3, current log record is resolved, after the parsing, judge whether it is the operation requests that data acquisition system is sent, if not, directly ignore current log record, rebound step 1, otherwise, step 4 got into;
The request field of step 4, parsing log record, for the data that obtain are set up a base table, this table also is that filing data imports in the database in the said data warehouse maintenance level rebound step 1 as the source data of post analysis.
Preferably, said data sheet based on the Flex technology represents layer and comprises the Reports module based on the Flex technology, and this module comes to appear the user data of various video website to management level with various dynamic gorgeous presentation modes.
The page format that the present invention discards tradition and use the Flex RIA technology of Adobe to realize information data graphic reporting system; On the basis of the various functions that in realizing traditional page, have; Use the Flex platform can accomplish to come feedback information, for the network operator provides gem-pure information data form with clear and magnificent chart effect.
Description of drawings
Fig. 1 is a system configuration level sketch map of the present invention;
Fig. 2 is the daily record pretreatment system flow chart of data acquisition subsystem;
Fig. 3 is the pretreated workflow diagram of data acquisition subsystem.
Embodiment
For making the present invention more obviously understandable, now with a preferred embodiment, and conjunction with figs. elaborates as follows.
General frame of the present invention is as shown in Figure 1, is divided into 6 levels generally, is respectively: the data sheet that client control layer, log server layer, brass tacks extraction layer, data warehouse maintenance level, data analysis layer reach based on Flex represents layer.
Wherein, the client control layer is meant the user's who uses video website clients such as browser, and it mails to the log server layer with the behavioural information that the form of event message client is taken place on video website.In order accurately to obtain the interbehavior of user on the website; And then specific indexes added up; Need to revise the website client end, embed some incidents therein, buffering time-out, conversation end etc. take place like beginning session, beginning displaying video, finishes video, video.When user's behavior triggered these incidents, client was sent event message to log server.
The log server layer is then appointed wherein certain this event message of log server reception, adds timestamp for this message, records in the journal file then.Because can exist a large amount of clients can constantly send the situation of event message or status message to log server, log server must the working load balancing technique accept to handle these message, for this reason, will produce a plurality of journal files.
It then is the part of having represented the data acquisition system in the whole system that brass tacks extracts layer; The task of this layer is whenever to read thread at a distance from a sampling period (for example one day) through each daily record from the journal file of assigned address, to read log record; Therefrom extract log record according to certain rule; And these data are filtered, and data deletion that repeat useless those, extract after analyze in meeting need the data reservation and import in the database;
The data warehouse maintenance level reads the basic fact data file, is exactly to be made up of database, is used to preserve by the brass tacks layer filter data afterwards, and whenever at a distance from some cycles data is backed up, and is used to guarantee safety of data.
The data analysis layer then is the part of Back end data analysis and inquiry subsystem in the whole system, and it mainly is responsible for carrying out corresponding to the inquiry of front end reporting system.When the front end management level needed data query, front end can send request for as required the data analysis layer, hopes to obtain the needed data of user; Back end data is analyzed and is inquired about subsystem then at this moment; Generate corresponding SQL query according to demand, and to database maintenance layer request msg, when the data of request are returned; This subsystem is integrated these data, returns to front end report form showing layer with the form of XML.
Represent layer based on the data sheet of Flex and then provide a searching platform to the video website management level, the just part of front terminal system in the whole system.The user of reporting system (video website policymaker) can through this layer select the website data index that will check, select various presentation modes then, various views are checked these data.
Journal file among the present invention mainly is exactly the activity that is used for writing down Web server, the detailed client and the interacting activity daily record of server is provided, comprising client's the request and the response of server.The data mode of collecting through journal file depends on concrete Web server type; The information that different Web servers produces is different; But various servers all can produce some essential information, and these information can provide following several types of data: 1) who is just in access websites; 2) path of user capture website; 3) user is in the time of page stop; 4) completion that whether user successful the thing that oneself will do (like whether success of transaction, whether downloaded files is accomplished); 5) user's requested file names; 6) date and time of request; 7) result of request (like success, failure, still server error).
When the user passed through browser to the server requests page, pagefiles such as HTML that Web server is corresponding with this page or ASP, PHP sent the user to, and will ask specifically to be recorded in the server log.
As shown in Figure 2, brass tacks extracts the main task of layer and is made up of two parts:
1. filtration daily record imports database: read in the Web journal file, it is carried out data cleansing, be written in the database after relevant log record respective field is decomposed operating with the user then, i.e. importing, cleaning step in the corresponding data preprocessing process.
2. data preliminary treatment: the tables of data that aforesaid operations obtains is the most original base table; Any data preliminary treatment, analysis, the dredge operation done afterwards all are based on this base table, and we use database store process to carry out preliminary treatment work such as customer analysis for base table, conversation analysis.
These two-part characteristics are following:
1) TrackLog data importing instrument is the local application that Java writes, and supports order line to start, and action command is joined in system's " task scheduling ", regularly carries out the data import operation every day.
2) log information after the parsing is directed in the SQL Server database, is to be driven when carrying out data cleansing through JDBC by TrackLog data importing instrument to import.
3) database analysis table; In order to carry out more data analysis and data mining operation after can making things convenient for; We need carry out preliminary preliminary treatment on the basis of base table, set up some and user, analytical table that session is relevant, so that the data analysis in later stage and data mining.
To carry out detailed description for above-mentioned each step respectively below.
Because our initial data is non-structured daily record text, in order to carry out various processing, we at first need be with these data importings in structurized database.We use the application program of a Java platform to carry out the data import feature, import to the Web journal file of text formatting in the database, and this application program should be able to satisfy following requirement:
(1) and data acquisition system independent fully.
(2) can move automatically, not need manual intervention.
(3) can wash and user's operation log record that it doesn't matter.
(4) can decomposite the various Custom Attributes in the request field in the log record.
Based on above requirement, we have developed the TrackLog data importing instrument that imports to the video website journal file, and the idiographic flow of this import tool work is as shown in Figure 3.
In this data importing process; We also will accomplish data cleansing work, can ignore the log record that is not data acquisition system transmission request, also can ignore some records that makes a mistake simultaneously; This will reduce greatly needs to insert data of database, improves analysis efficiency.If the operation requests that data acquisition system is sent, request URL will start with " track.gif ".Like this; After TrackLog data importing instrument reads in delegation's log record, find that through resolving request URL is not with " track.gif " at the first bruss, can conclude that this log record is not the data acquisition system request of sending; Directly ignore, will not more resolve and import and handle.
After the request field parsing with log record; We have obtained many useful data; We have set up a base table for this reason, and this table will also be a filing data as the source data of post analysis; Direct and daily record text are come into contacts with in the data processing in later stage and data analysis, but from this table, read and use data.
In sum; This scheme relatively is fit to the daily record preliminary treatment of video website; It can come out to import in the database with the information separated relevant with video request program, and two preprocessing process carry " task scheduling " with system all and regularly carry out, and do not need manual intervention.And the importing of daily record is to carry out incremental update, promptly imports the journal file that generate the previous day every day, and through experimental verification, this method can be efficiently, accurately daily record data is carried out preliminary treatment.
Light have can video data chart control, do not have data, obviously put the cart before the horse, and the source of data, then through obtaining alternately.At data analysis of the present invention and query portion, related to various mutual, these can let alternately data at each interface, the foreground transmits between the backstage, satisfied the needs of service logic.Among the Flex, the situation of a lot of types of data interactions is arranged: between the backstage, foreground, call the interface and be called between the interface, between dissimilar interface.Below with these mutual classification, carry out detailed explanation.
1, JavaScript and Flex's is mutual: this mainly is used in the front page layout alternately, is responsible for transmitting the interworking among JavaScript and the Flex, and it mainly uses this class of ExternalInterface to carry out work.The ExternalInterface class is outside API, and this is an API of between ActionScript and Flash Player container, realizing direct communication, for example, comprises the HTML page or leaf of JavaScript.Adobe suggestion uses ExternalInterface to realize that between JavaScript and the ActionScript all communicate by letter.
2, Flex and server is mutual: this is mainly used in mutual in Flex and server end of when the user's request msg of foreground data alternately, its use be the label among this Flex of HTTPService.In the MXML file, use < mx:HTTPService>label to represent the HTTPService object.When calling the send () method of HTTPService object,, and return http response with the HTTP request of sending to specified URL.Can select to transmit parameter to specified URL.If do not have to use agency service, then can only use HTTP GET or POST method based on server.
3, invocation component and the inter-module that is called mutual among the Flex; This mainly is to be responsible for showing foremost alternately; Under the constant situation of data source; The form user can check with a kind of data through selecting different views (different data presentation modes), reached different effects and expression data more clearly.This can below be this mutual implementation method from following two aspect analyses also alternately.
1) invocation component is to the biography ginseng of the assembly that is called, and the parameter that the assembly that is called need obtain is set to the public attribute, when instantiation in invocation component is called assembly, gives this public attribute assignment simultaneously.Like this, just can be in the assembly that is called through this attribute of visit, value getparms.
2) be called assembly to invocation component biography ginseng, the method (assumption method is called handleFunc) of in invocation component, adding a processing parameter, the parameter (suppose parameter be args []) of shape ginseng for transmitting of method.In the assembly that is called, can carry out the method in the invocation component through mx.core.Application.application.handleFunc (args []), reach the effect that parameter is transmitted with this.
Representing layer based on the technological data sheet of Flex is made up of following two sub-module:
The login module of subsystem: this login module is to be write by traditional JSP, and when the user clicked login button (Login), login component was inquired about according to being input in the database of user, judges whether this user exists and whether import secret correct.If the user exists and password correctly then get into system, and welcome this user's using system in the prompting of the upper right corner of system; If input error, then shut-down operation waits for that the user re-enters.The demonstration of this assembly and disappearance have all added the effect of being fade-in fade-out in addition, make system that magnificent dynamic effect arranged.In addition in login according to the different rights of login user; It is different getting into the form content that can see after the follow-up interface; Can see all data sheet information such as the highest administration layer, and common leading subscriber can only be seen the relevant report messages of department with it.
Reports module based on Flex: this module is the major part of this subsystem; Its major function is exactly to appear the user data of various video website to management level with various dynamic gorgeous presentation modes; This also is the difference of Flex and traditional extraneous reporting system, also is advantage of the present invention place.Through this presentation mode, can make clearer and more definite the obtaining of user oneself want the data that obtain, and can obtain the related data in nearly a period of time (such as one month) through various forms, thus the operation situation of checking certain website.Can the operation situation of website be known about through some data wherein in addition, and the Operation Decision after making.
Below for icon type that this layer uses with and use in native system:
1. broken line graph (Line Chart): broken line graph is to represent certain quantity with a unit length, and the each point of how much retouching out according to quantity couples together each point with line segment then in order.What of quantity broken line graph not only can express, and can clearly express the situation of quantity increase and decrease.Example application in the present invention is for checking the traffic trends of video website through broken line graph.
2. fan-shaped statistical chart (Pie Chart): fan-shaped statistical chart is to represent sum with whole circle, representes that with each fan-shaped size in the circle each several part quantity accounts for the percentage of sum.Can represent very clearly that through fan-shaped statistical chart each several part quantity is with the relation between the sum.Example application in the present invention is for can checking in the video website situation of watching of each video in the same type video through fan-shaped statistical chart, thereby it is more popular with respect to other videos significantly to draw those several videos.
3. Google Maps (Google Map): Google Maps is the electronic chart service that Google company provides, and comprises the satellite photo of partial detailed.Three kinds of views can be provided: the one, map vector (traditional map) can provide administrative division and traffic and business information; The 2nd, the satellite photo of different resolution (vertical view, the same basically) with the satellite photo on the Google Earth; The 3rd, topographical view can be in order to show landform and contour.Example application is in the present invention clicked the geographical location information that gets into video website and the contrast of the quantity in each geographical position all over the world for checking through Google Maps.
4. radar statistical chart (Radar Chart): radar map is a kind of of analytical statement.Be about to the numeral or the ratio of each item data analysis gained of a company; Just draw on the solid table of a circle in its important Item Sets; Show the situation of company's each item data rate, the change situation of the open-and-shut understanding of user's ability company each item index.Example application in the present invention is mainly uses radar map to check the data of the relevant information of each video.
5. subregion statistical chart (Area Chart): the subregion statistical chart use one group of data Points And lines of painted or painted emphasical representative represent an independence but relevant data point between difference.Example application in the present invention is for realizing function and the function that pie chart can be checked ratio of the trend of checking of broken line graph through block plan.
Claims (3)
1. video website user behavior analysis system based on FlexRIA technology, its spy is being: comprising:
The client control layer: the behavioural information that client is taken place on video website with the form of event message mails to the log server layer;
Log server layer: appoint certain log server to receive event message,, record in the journal file then for this event message adds timestamp;
Brass tacks extracts layer: whenever from journal file, read log record at a distance from a sampling period through data acquisition system, these log records are filtered, data deletion useless and that repeat, filtered data is imported in the database;
Data warehouse maintenance level: form by database, be used to preserve and filter data afterwards, and every separated some cycles backs up the data in the database by the brass tacks layer;
The data analysis layer: the inquiry that the data sheet based on the Flex technology is represented layer is carried out corresponding; Current when needing data query; Data sheet based on the Flex technology represents layer meeting as required to data analysis layer transmission request, hopes the needed data of acquisition user, and the data analysis layer generates corresponding SQL query according to demand; And to database maintenance layer request msg; When the data of request when returning, the data analysis layer is integrated these data, and the data sheet that returns to based on the Flex technology with the form of XML represents layer;
Data sheet based on Flex technology represents layer: offer a searching platform of video website management level, the video website management level through this layer select the website data index that will check, select various presentation modes then, various views are checked these data.
2. a kind of video website user behavior analysis system based on the FlexRIA technology as claimed in claim 1 is characterized in that: said brass tacks extracts the step that reads log record in the layer and is:
Step 1, from journal file, read delegation's log record;
Step 2, judge whether journal file finishes, if then withdraw from, otherwise get into next step;
Step 3, current log record is resolved, after the parsing, judge whether it is the operation requests that data acquisition system is sent, if not, directly ignore current log record, rebound step 1, otherwise, step 4 got into;
The request field of step 4, parsing log record, for the data that obtain are set up a base table, this table also is that filing data imports in the database in the said data warehouse maintenance level rebound step 1 as the source data of post analysis.
3. a kind of video website user behavior analysis system as claimed in claim 1 based on the FlexRIA technology; It is characterized in that: said data sheet based on the Flex technology represents layer and comprises the Reports module based on the Flex technology, and this module comes to appear the user data of various video website to management level with various dynamic gorgeous presentation modes.
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Application publication date: 20120627 |