CN102495840A - Search engine for video website - Google Patents

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Publication number
CN102495840A
CN102495840A CN2011103564093A CN201110356409A CN102495840A CN 102495840 A CN102495840 A CN 102495840A CN 2011103564093 A CN2011103564093 A CN 2011103564093A CN 201110356409 A CN201110356409 A CN 201110356409A CN 102495840 A CN102495840 A CN 102495840A
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Prior art keywords
video
search
search word
user
title
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谭修光
姚键
尹玉宗
潘柏宇
卢述奇
芦苇
陈虎
石磊
边俊杰
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1Verge Internet Technology Beijing Co Ltd
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1Verge Internet Technology Beijing Co Ltd
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Priority to CN2011103564093A priority Critical patent/CN102495840A/en
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Abstract

The invention relates to a search engine for a video website. The following steps are included: a user inputs a search term in the search term input frame of the search engine, and the search engine automatically sends the search term to a server before the user clicks the search button; after determining the corresponding prompt result according to the received search term, the server returns the prompt result to the search engine, and the search engine displays the prompt result for being selected by the user; and the server collects clicks on the prompt result by the user and optimizes the search behavior database of the user. When the user inputs the search term, the search engine simultaneously prompts the video (such as a movie and television play) probably searched by the user while reminding the user of the common search terms according to the search term and the analysis on the search behavior of the user, so that the user can directly see the information related to the video in the prompt frame, and the video can be directly played. The user does not need to re-search, so that time is saved for the user.

Description

A kind of search engine that is used for video website
Technical field
The present invention relates to Online Video search technique field, is a kind of search engine that is used for video website specifically.
Background technology
At present (Search Hints is meant the search engine of some video website: key in search word (can be regarded as the key word of the object that is used to indicate needs inquiry) so that when inquiring about at you to search box (search word input frame) in that Search Hints is provided; Search engine can be inferred the content that you key in, and offers suggestions in real time.For example, if you key in " music " two words as search word in search box, search engine may provide one to optimize the query suggestion tabulation, comprises " music download " or " music audition " etc.Similar with it, if you only key in the part of words, like " Bake ", search engine may provide some to optimize suggestion to you, like " Beckham " or " Beckham's picture " etc.) time, can be according to the search word of user input, provide the search word of other relevant to supply user's selection with this search word, the user can utilize these to be searched for once more by the search word that search engine provides, and finds corresponding thing.But this Search Hints just helps the user to save the time of inputted search speech, and the user still needs search once more.
Summary of the invention
To the defective that exists in the prior art; The object of the present invention is to provide a kind of search engine that is used for video website, in user's inputted search speech, according to this search word; And to the analysis of user search behavior; In prompting user search word commonly used, the user possibly wanted that video (for example movie and television play) prompting of looking for comes out, the user can directly see the relevant information of video in prompting frame, and can play-over.The user does not need to search for once more, has saved user's time.Because the user there are differences at search behavior, hobby, information possibly satisfy not the more special user of search behavior.
For reaching above purpose, the technical scheme that the present invention takes is:
The search engine that is used for video website of the present invention; In user's inputted search speech; According to this search word, and to the analysis of user search behavior, in prompting user search word commonly used, the user possibly wanted that video (for example movie and television play) prompting of looking for comes out; The user can directly see the relevant information of video in prompting frame, and can play-over.The user does not need to search for once more, has saved user's time.Because the user there are differences at search behavior, hobby, information possibly satisfy not the more special user of search behavior.
Description of drawings
The present invention has following accompanying drawing:
Fig. 1 search routine synoptic diagram.
Embodiment
Below in conjunction with accompanying drawing the present invention is done further explain.
The user uses the search engine of video website; Its purpose is very clear and definite; Exactly in order to find own required or interested video (for example movie and television play) through search word, or the Search Hints through search engine, own required or interested video (for example movie and television play) found.The not strong user of some purposes also being arranged, use the search engine of video website, is exactly for the Search Hints through search engine, finds own required or interested video (for example movie and television play).The said movie and television play of the present invention is meant TV play, film, and variety show, the long video of this type of animation, the video of this type are the core competitiveness of a video website, can satisfy most users' demand.Opposite those UGC contents (user's uploaded content just), quantity is very big, but on the broadcast amount still is total playing duration, all can't mention in the same breath with long video.And present long video all is that copyright is acute, need pay huge copyright fee for this reason.So from meeting consumers' demand or all need putting forth effort to promote the long video that these have copyright from company's angle.The search engine that is used for video website of the present invention refers to be used for the search engine in video website search movie and television play especially.
As shown in Figure 1, the search engine that is used for video website of the present invention, its search routine is following:
Step 1, the user is through inserting search word and clicking the required video of search button inquiry in the search word input frame of search engine, and before clicking search button, search engine sends to server with this search word automatically; Said video can be the isometric video of movie and television play;
Step 2; Server is according to the search word of receiving; The coupling prompting result corresponding in the user search behavior data bank of analyzing in advance and storing with search word; Confirm will point out the result to turn back to search engine behind the corresponding prompt result, search engine ejects prompting display box as a result below the search word input frame, and will show confession user selection from the prompting result that server is received in the display box as a result in prompting;
Said prompting result is meant with search word has the title and the video playback of the video of corresponding relation to link;
Step 3, server are collected the click of user to the prompting result, user search behavior data bank is optimized, or server collect the user and click after the search button, and selected video playback link is optimized user search behavior data bank.
The present invention will be through having the title and the video playback of the video of corresponding relation to link the user that offers as the prompting visual result with search word; Just can find the title and the video playback link of required video after the search such as the user not necessarily leaves no choice but; Make search service more convenient; And alleviated the search burden of server, improved search efficiency.
On the basis of technique scheme, record in the said server:
The title of video, the title of movie and television play for example,
The video another name corresponding with the title of video, for example the movie and television play another name can be that the English name of homemade play is called as video, can be external acute Chinese name video another name,
At least one video playback corresponding with the title of video links, and for example the movie and television play broadcast address is generally network address,
Each bar record in the said user search behavior data bank comprises:
The search word that the user inserts in the search word input frame of search engine,
The corresponding relation of the title of each search word and video, link produces corresponding relation by video playback for the two.
That is: the user finally can select a certain video playback link to play (or the video playback link through pointing out the result to select of this video through a certain search word; Or the video playback of selecting behind click search button link); Then the link of search word and video playback can produce a corresponding relation, and this corresponding relation can be established through the search click logs, some video playback links that the corresponding a certain user of some search words selects; This corresponding relation is a multi-to-multi, that is:
1, the final video playback link of selecting of the user that same search word maybe be different is different, should be regarded as confirming the record of the corresponding relation of many search words between linking with video playback this moment,
Therewith in like manner,
2, the final video playback link of selecting of the user that different search word maybe be different is identical, also should be regarded as confirming the record of the corresponding relation of many search words between linking with video playback this moment,
This corresponding relation is to confirm according to the search word of user's input and the final video playback link of selecting, rather than preassigned specific corresponding relation;
(this is preassigned specific corresponding relation and the title of video and video playback link also have a corresponding relation; Usually the title of video and video playback link are man-to-man in the video website); This corresponding relation can be established through the video data storehouse of video website; So, just make the title of each search word and video that corresponding relation arranged through the video playback link.
For example: record in the video data storehouse of server: the title of video---" the palace core is beautiful "; This is a TV play; Video another name---" palace "; The video playback corresponding with the title of video links---and link1, link2, video playback link link1, link2 belong to this TV play of TV play " the palace core is beautiful "
After user A search " palace 01 "; Clicked video playback link link1; After user B search " palace core beautiful 09 ", clicked video playback link link2, two records above then in the search click logs, just having; Two search words produce a corresponding relation with video playback link link1, link2 respectively, and are recorded in the user search behavior data bank.Then search word " palace 01 ", " palace core beautiful 09 " are formed corresponding relation with the title " the palace core is beautiful " of video through link1, link2.
On the basis of technique scheme, in user search behavior data bank, also be provided with a broadcast cumulative number corresponding with video another name, during the pairing video of the title of a video of every broadcast, then will call corresponding broadcast cumulative number and add one with video.
That is: whenever there being the user to watch " the palace core is beautiful " this TV play through search, just the broadcast cumulative number with video another name " palace " corresponding TV play " the palace core is beautiful " adds up, and every broadcast is once then play cumulative number and added one.
On the basis of technique scheme, play cumulative number and calculate by following mode:
At first be to be the search word that the user collects in unit with the sky; To there be the searching times of corresponding relation search word to add up with the title of same video; And the searching times after will adding up calculates in the broadcast cumulative number corresponding with video another name, then counts in the broadcast cumulative number through search word displaying video and the inferior number average through video another name displaying video.
Be example also with aforementioned content; Suppose with the sky to be after user's search word is collected by unit; Find: play corresponding TV play " the palace core is beautiful " 3 times through video another name " palace "; Play corresponding TV play " the palace core is beautiful " 6 times, 1 time respectively through search word " palace 01 ", " palace core beautiful 09 ", then play cumulative number=3+6+1=10.
On the basis of technique scheme; In the step 2 when matching the search word of receiving in the user search behavior data bank that server is being analyzed in advance and stored; Represent the corresponding relation of the title of this search word and video to set up, then direct name with video is referred to as the prompting result of this search word, and will point out the result to turn back to search engine; And commentaries on classics step 3
In the step 2 when coupling is less than the search word received in the user search behavior data bank that server is being analyzed in advance and stored; Represent the corresponding relation of the title of this search word and video not exist; Then will " not have suitable prompting result " and turn back to search engine, and change step 3.
On the basis of technique scheme; When the coupling prompting corresponding in the user search behavior data bank that execution in step 2 is being analyzed in advance and stored as a result the time with search word; Further judge whether corresponding video display star of this search word; Said video display star's judgement is judged according to the content of video display star data bank in the server
When this search word the same with name in the video display star data bank; Just confirm that this search word is a video display star; Then remove to inquire about in the video data storehouse in the server the corresponding films and television programs of these video display star; Several films and television programs that these video display star is corresponding turn back to search engine as the prompting result, and change step 3.
For example: the corresponding relation in the video data storehouse between video display star and the films and television programs is one-to-many mostly; But the number as the prompting result has restriction; According to our present relating to, the films and television programs of only getting first three these video display star are as the prompting result, and ordering rule is following: we can combine ageing (just showing the time) and pouplarity (the broadcast amount just of video (for example movie and television play); Can pass through to play cumulative number analysis broadcast amount), do a comprehensive ordering.The standard of ordering is the broadcast amount of average every day, and just total broadcast amount is divided by the fate of having shown).
On the basis of technique scheme, step 3 comprises following concrete steps:
The search word that recording user is inserted in the search word input frame of search engine,
The final video playback link of selecting of recording user,
The video data storehouse of querying server confirms that video playback links the title of pairing video, and the video another name,
Whether retrieval exists this search word in user search behavior data bank,
When search word exists, then further in the judges search behavior data bank corresponding relation of the title of the search word of record and video whether consistent with this suboptimization institute information recorded, if unanimity; Update playing cumulative number then; If inconsistent, then form the corresponding relation record of the title of a new search word and video and then update playing cumulative number; Article one, its broadcast cumulative number of the corresponding relation record of the new search word and the title of video is generally 1
When search word does not exist, then form the corresponding relation record of the title of a new search word and video, and then the update playing cumulative number, it plays the corresponding relation record of the title of new search word and video cumulative number and is generally 1.
A common video (for example movie and television play) has a plurality of video playback links, and such as TV play, its each collection all is a video playback link.At this moment can utilize the video data storehouse, go to confirm these video playback links belong to which video (for example movie and television play).Just can set up the corresponding relation of title and the video playback link of a video then, but this corresponding relation we can't directly use, also must get rid of the noise word in some search words.Therefore:
On the basis of technique scheme, step 3 also comprises following analysis to search word, optimization step:
The whole search words corresponding with the title of some videos are come out; And add up the number of times that each search word corresponds to the title of this some video respectively; And the number of times that corresponds to the title of other videos, by this number of times a little search words are carried out following classification:
Confirm a level search word, the search word overwhelming majority of record belongs to and confirms a level search word in the title that corresponds to this video that this search word only can be unique, user search behavior data bank, with the result's that guarantees to obtain through user search behavior data bank accuracy;
For example: search word " EVA " all corresponds to the title of " EVA " this video; Then search word " EVA " is regarded as confirming the level search word, it is many more that this type of search word writes down in user search behavior data bank, helps obtaining Search Results accurately more; Improve search efficiency
Search word to be defined the level; This search word is corresponding with the title of plurality of video; But the overwhelming majority all corresponds to the title of this video; The define the level quantity of search word of waiting of writing down in the user search behavior data bank is controlled the too much influence result's that guarantees to obtain the accuracy of search word of avoiding waiting defining the level through user search behavior data bank; Concrete quantity can control according to actual needs, but also artificial treatment;
The interference level search word, this search word is corresponding with the title of a plurality of videos, and corresponding relation dispersion, uncertain, and then being regarded as this search word is an insignificant speech, in user search behavior data bank, directly deletes the record corresponding with this search word.
Can also confirm the search word of Three Estate by following mode:
If the title of a corresponding video has n search word corresponding with it, the number that each search word is corresponding with it is N i, aforementioned have a n search word, and the number that then search word is corresponding with it is designated as N1 respectively, N2 ..., Nn,
Obtain the average of N1 by following formula to Nn, as threshold values S,
Figure BSA00000610666100081
After calculating the value of threshold values S, through being N with the corresponding with it number of each search word with threshold values S iCompare every N one by one iGreater than being regarded as it and belonging to and confirm a level search word of threshold values S,
Less than threshold values S but difference being regarded as it and belonging to search word to be defined the level in allowed band all is divided into the interference level search word with remaining speech.
The allowed band of said difference can be adjusted according to actual needs, but also manual examination and verification are controlled the result's who guarantees to obtain through user search behavior data bank accuracy so that treat the quantity of deciding grade and level search word.For example: preceding 10 near threshold values S are regarded as allowed band.
To point out the result to show and supply the user to select to adopt existing techniques in realizing; For example: utilization Ajax (refers to asynchronous JavaScript and XML (Asynchronous JavaScript And XML) technology; The page is resolved the result according to the agreement of reserving after receiving the result that server returns.After resolving completion, utilization javascript creates the dom node of cue earlier, if this cue has corresponding program, the dom node of program is created in continuation.The dom node is bound corresponding mouse-keyboard incident respectively after creating and accomplishing.Incident just can be pointed out corresponding search word and recommend programs according to the speech of input frame after binding.The mode of this process of existing techniques in realizing has a variety of, and this is not being detailed.
The content of not doing in this instructions to describe in detail belongs to this area professional and technical personnel's known prior art.

Claims (10)

1. a search engine that is used for video website is characterized in that, may further comprise the steps:
Step 1, the user is through inserting search word and clicking the required video of search button inquiry in the search word input frame of search engine, and before clicking search button, search engine sends to server with this search word automatically;
Step 2; Server is according to the search word of receiving; The coupling prompting result corresponding in the user search behavior data bank of analyzing in advance and storing with search word; Confirm will point out the result to turn back to search engine behind the corresponding prompt result, search engine ejects prompting display box as a result below the search word input frame, and will show confession user selection from the prompting result that server is received in the display box as a result in prompting;
Said prompting result is meant with search word has the title and the video playback of the video of corresponding relation to link;
Step 3, server are collected the click of user to the prompting result, user search behavior data bank is optimized, or server collect the user and click after the search button, and selected video playback link is optimized user search behavior data bank.
2. the search engine that is used for video website as claimed in claim 1 is characterized in that, records in the said server:
The title of video,
The video another name corresponding with the title of video,
At least one video playback corresponding with the title of video links,
Each bar record in the said user search behavior data bank comprises:
The search word that the user inserts in the search word input frame of search engine,
The corresponding relation of the title of each search word and video, link produces corresponding relation by video playback for the two.
3. the search engine that is used for video website as claimed in claim 2; It is characterized in that: in user search behavior data bank, also be provided with a broadcast cumulative number corresponding with video another name; During the pairing video of the title of a video of every broadcast, then will add one with the corresponding broadcast cumulative number of video another name.
4. the search engine that is used for video website as claimed in claim 3 is characterized in that, plays cumulative number and calculates by following mode:
At first be to be the search word that the user collects in unit with the sky; To there be the searching times of corresponding relation search word to add up with the title of same video; And the searching times after will adding up calculates in the broadcast cumulative number corresponding with video another name, then counts in the broadcast cumulative number through search word displaying video and the inferior number average through video another name displaying video.
5. the search engine that is used for video website as claimed in claim 3; It is characterized in that: in the step 2 when matching the search word of receiving in the user search behavior data bank that server is being analyzed in advance and stored; Represent the corresponding relation of the title of this search word and video to set up, then direct name with video is referred to as the prompting result of this search word, and will point out the result to turn back to search engine; And commentaries on classics step 3
In the step 2 when coupling is less than the search word received in the user search behavior data bank that server is being analyzed in advance and stored; Represent the corresponding relation of the title of this search word and video not exist; Then will " not have suitable prompting result " and turn back to search engine, and change step 3.
6. the search engine that is used for video website as claimed in claim 5; It is characterized in that: when the coupling prompting corresponding in the user search behavior data bank that execution in step 2 is being analyzed in advance and stored as a result the time with search word; Further judge whether corresponding video display star of this search word; Said video display star's judgement is judged according to the content of video display star data bank in the server
When this search word the same with name in the video display star data bank; Just confirm that this search word is a video display star; Then remove to inquire about in the video data storehouse in the server the corresponding films and television programs of these video display star; Several films and television programs that these video display star is corresponding turn back to search engine as the prompting result, and change step 3.
7. the search engine that is used for video website as claimed in claim 5 is characterized in that, step 3 comprises following concrete steps:
The search word that recording user is inserted in the search word input frame of search engine,
The final video playback link of selecting of recording user,
The video data storehouse of querying server confirms that video playback links the title of pairing video, and the video another name,
Whether retrieval exists this search word in user search behavior data bank,
When search word exists, then further in the judges search behavior data bank corresponding relation of the title of the search word of record and video whether consistent with this suboptimization institute information recorded, if unanimity; Update playing cumulative number then; If inconsistent, then form the corresponding relation record of the title of a new search word and video and then update playing cumulative number; Article one, its broadcast cumulative number of the corresponding relation record of the new search word and the title of video is generally 1
When search word does not exist, then form the corresponding relation record of the title of a new search word and video, and then the update playing cumulative number, it plays the corresponding relation record of the title of new search word and video cumulative number and is generally 1.
8. the search engine that is used for video website as claimed in claim 5 is characterized in that, step 3 also comprises following analysis to search word, optimization step:
The whole search words corresponding with the title of some videos are come out; And add up the number of times that each search word corresponds to the title of this some video respectively; And the number of times that corresponds to the title of other videos, by this number of times a little search words are carried out following classification:
Confirm a level search word, the search word overwhelming majority of record belongs to and confirms a level search word in the title that corresponds to this video that this search word only can be unique, user search behavior data bank, with the result's that guarantees to obtain through user search behavior data bank accuracy;
Search word to be defined the level; This search word is corresponding with the title of plurality of video; But the overwhelming majority all corresponds to the title of this video; The define the level quantity of search word of waiting of writing down in the user search behavior data bank is controlled the too much influence result's that guarantees to obtain the accuracy of search word of avoiding waiting defining the level through user search behavior data bank; Concrete quantity can control according to actual needs, but also artificial treatment;
The interference level search word, this search word is corresponding with the title of a plurality of videos, and corresponding relation dispersion, uncertain, and then being regarded as this search word is an insignificant speech, in user search behavior data bank, directly deletes the record corresponding with this search word.
9. the search engine that is used for video website as claimed in claim 8 is characterized in that, can also confirm the search word of Three Estate by following mode:
If the title of a corresponding video has n search word corresponding with it, the number that each search word is corresponding with it is N i, aforementioned have a n search word, and the number that then search word is corresponding with it is designated as N1 respectively, N2 ..., Nn,
Obtain the average of N1 by following formula to Nn, as threshold values S,
After calculating the value of threshold values S, through being N with the corresponding with it number of each search word with threshold values S iCompare every N one by one iGreater than being regarded as it and belonging to and confirm a level search word of threshold values S,
Less than threshold values S but difference being regarded as it and belonging to search word to be defined the level in allowed band all is divided into the interference level search word with remaining speech.
10. the search engine that is used for video website as claimed in claim 8 is characterized in that: preceding 10 near threshold values S are regarded as allowed band.
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Application publication date: 20120613