CN102376053A - Information load system of image and method thereof - Google Patents
Information load system of image and method thereof Download PDFInfo
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- CN102376053A CN102376053A CN2010102485121A CN201010248512A CN102376053A CN 102376053 A CN102376053 A CN 102376053A CN 2010102485121 A CN2010102485121 A CN 2010102485121A CN 201010248512 A CN201010248512 A CN 201010248512A CN 102376053 A CN102376053 A CN 102376053A
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Abstract
The invention provides an information load system of an image. The method is operated in an electrical device which connects with a display apparatus. The method comprises the following steps: utilizing a figure tool frame to select a target object from an advertisement or a movie; defining built-in information of each target object and storing the information; displaying the advertisement or the movie through the display apparatus; receiving an operation of triggering a target object; loading built-in information of the triggered target object from the stored built-in information; displaying the built-in information of the target object on the display apparatus. The invention also provides an information load system of the image. According to method and the system in the invention, a purpose of displaying information of an interested commodity in the advertisement or the movie is realized.
Description
Technical field
The present invention relates to a kind of advertising method, relate in particular to a kind of information loading system and method for image.
Background technology
Nowadays, the property inserted marketing (Placement marketing) is widely used in the story of a play or opera of TV or film, through letting spectators incorporate the story of a play or opera, annotates the value of commodity again, can promote image product at present.Yet the present property inserted marketing has following shortcoming.First; Merchandise news is deficient: spectators can't obtain merchandise news from the TV or the film story of a play or opera; For example, certain spectators is very interested for the clothes that the leading role wore in the TV play, because of can't further understanding the information of this clothes; Usually needs go comparison sponsor information after waiting wrapped film, and this inefficient mode often causes potential consumer's loss.Second; Brand visibility is not high: in reality; Be not that all commodity can both have the very outer trade mark that shows as car; For example mobile phone, high-heeled shoes or even sightseeing ground all do not have tangible trade mark in film, if camera lens is excessively stressed the trade mark of these commodity, can cause spectators' dislike mood on the contrary.The 3rd; The present property inserted marketing is difficult to obtain the product path: the consumer does not know where to buy this product when having the shopping desire; Need the pure search cost of cost just can conclude the transaction, make successful marketing for want of easily commodity obtain pipeline and can't conclude the transaction.
Summary of the invention
In view of above content, be necessary to provide a kind of information loading system of image, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Also be necessary to provide a kind of information loading method of image, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
A kind of information loading system of image runs in the electronic installation.This electronic installation is connected in a display device.Said system comprises: graphical boxes modeling piece is used for using the graphical tool frame to choose destination object from advertisement or film; Definition module, be used to define each destination object in build information; Memory module, be used to store above-mentioned destination object and each destination object in build information; Receiver module is used for when display device shows said advertisement or film, receives the operation that the user triggers a destination object; Insmod, be used in the stored information of building be written into this destination object that is triggered in build information; And display module, be used for the information of building in this destination object is presented at said display device.
A kind of information loading method of image runs in the electronic installation, and this electronic installation is connected in a display device.Said method comprises the steps: to use the graphical tool frame from advertisement or film, to choose destination object; Define each destination object in build information and store; Show said advertisement or film through display device; Receive the operation that triggers a destination object; In being stored, build be written into the information this destination object that is triggered in build information; And on said display device, show this destination object in build information.
Compared to prior art; The information loading system and the method for said image; Can define in advance commodity in this advertisement or the film in build information; When spectators trigger the image of these commodity, corresponding in the information of building can show and supply spectators to browse, it has overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Description of drawings
Fig. 1 is the running environment synoptic diagram of preferred embodiment of the information loading system of image of the present invention.
Fig. 2 is the functional block diagram of information loading system among Fig. 1.
Fig. 3 is the operation process chart of preferred embodiment of the information loading method of image of the present invention.
The main element symbol description
| Electronic installation | ?1 |
| Display device | ?2 |
| The user | ?3 |
| Spectators | ?4 |
| The information loading system | ?10 |
| Memory storage | ?20 |
| Processor | ?30 |
| Graphical boxes modeling piece | ?100 |
| Definition module | ?102 |
| Memory module | ?104 |
| Receiver module | ?106 |
| Insmod | ?108 |
| Display module | ?110 |
Embodiment
As shown in Figure 1, be the running environment synoptic diagram of preferred embodiment of the information loading system of image of the present invention.This information loading system 10 runs in the electronic installation 1, and this electronic installation 1 can be mobile phone, portable computer, palm PC, desktop computer, TV, touch control screen, 3D screen etc., and it comprises memory storage 20 and processor 30.This electronic installation 1 is built-in or connect a display device 2 outward.
In the present embodiment, this information loading system 10 is installed in the said memory storage 20 with the form of software program or instruction or solidifies in the operating system of electronic installation 1, and in other embodiments, this memory storage 20 can be the external storer of electronic installation 1.
Said processor 30 is carried out the program code of said information loading system 10; Promptly use the graphical tool frame from advertisement or film, to choose destination object, for example, the image of from this property inserted advertisement, choosing commodity is as destination object; Define each destination object in build information; When spectators 4 (only illustrating among the figure) trigger some destination objects that display device 2 shown, be written into this destination object in build information, the information of building in each destination object is defined by the user voluntarily.Concrete loading method will be described in detail in Fig. 3.Wherein, said user 3 can be advertisement operators, software developer etc.
Said display device 2 is used to show said advertisement or film, and show the destination object be triggered in build information.Should in the information of building be the multimedia information, one or more in being linked by the promotional literature of literal, sound, destination object or webpage combine.Said advertisement comprises general dynamic advertising and the property inserted advertisement.The advertisement of being said in the present embodiment is the property inserted advertisement.
In the present embodiment, said display device 2 has the sense of touch sensitive surfaces, and spectators 4 can touch the destination object in said advertisement or the film through hand or writing pencil etc.In other embodiments, if said electronic installation 1 is a TV, then spectators 4 can come operating electronic devices 1 to clicking the handle that image makes through special, and for example, this handle can be the integrated remote control panel that clicks imaging function; If said electronic installation 1 is mobile phone, portable computer, palm PC or desktop computer etc., then spectators 4 can click the destination object in 2 show images of display device through mouse or keyboard.
As shown in Figure 2, be the functional block diagram of information loading system 10 among Fig. 1.
Said information loading system 10 comprises: graphical boxes modeling piece 100, definition module 102, memory module 104, receiver module 106, insmod 108 and display module 110.In follow-up introduction, will carry out detailed elaboration to this information loading system 10 and each functional module that comprises thereof to Fig. 3.
As shown in Figure 3, be the operation process chart of preferred embodiment of the information loading method of image of the present invention.
Step S1, graphical boxes modeling piece 100 utilization graphical tool frames are chosen destination object from the image of advertisement or film.The corresponding a kind of commodity of each destination object.In the present embodiment, this graphical tool frame comprises the housing that rectangle, circle, lines or user describe voluntarily, is used for the destination object of advertisement or film is set a figure scope.The figure scope of each destination object can be by definition module 102 definition, i.e. the said size of choosing the frame of destination object of user's 3 definition module 102 definition capable of using.
Step S2 builds information in definition module 102 each destination object of definition.Should in the information of building be the multimedia information, one or more in being linked by the promotional literature of literal, sound, destination object or webpage combine.
For example; Advertisement operators utilizes graphical boxes modeling piece 100 frames to select leading lady's in advertisement or the film handbag; And utilize 102 pairs of these handbags of definition module to define a key word " name beautiful woman's board pseudo-classic bag ", definition module 102 will to promotional literature, the advertisement webpage of this handbag made, information definitions such as website of buying this bag bag be this handbag in build information.Memory module 104 deposits the information of building in said destination object and each destination object in the operating system of said electronic installation 1 in, perhaps deposits in the image format files of said advertisement or film.
When display device 2 showed said advertisement or film, in step S3, receiver module 106 judged whether said destination object is triggered.If there is destination object to be triggered, flow process then gets into step S4, if there is not destination object to be triggered, and then direct process ends.
Particularly; When the image in spectators' 4 touchings or click 2 advertisement playing of display device or the film; Receiver module 106 receives and should touch or clicking operation; And confirm the figure scope that this touching or click falls into according to the position touching or click, and from the operating system of said electronic installation 1 or in the image format files of said advertisement or film, finding the destination object that is complementary according to this figure scope, this destination object is the destination object that is triggered.For example, certain spectators 4 is for the main handbag of woman in advertisement or the film when interested, clicks the image of this handbag that display device 2 shown with hand or writing pencil.
Step S4, insmod 108 from the image format files of the operating system of said electronic installation 1 or said advertisement or film, be written into this destination object that is triggered in build information.
Step S5, display module 110 on display device 2, show the said destination object that is triggered in build information.For example, display module 110 supplies spectators 4 to browse being presented to promotional literature, the advertisement webpage of this handbag made, the information such as website of buying this handbag of being searched on the display device 2.
What should explain at last is; Above embodiment is only unrestricted in order to technical scheme of the present invention to be described; Although the present invention is specified with reference to preferred embodiment; Those of ordinary skill in the art should be appreciated that and can make amendment or be equal to replacement technical scheme of the present invention, and do not break away from the spirit and the scope of technical scheme of the present invention.
Claims (10)
1. the information loading method of an image runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this method comprises the steps:
Utilization graphical tool frame is chosen destination object from advertisement or film;
Define each destination object in build information and store;
Show said advertisement or film through display device;
Receive the operation that triggers a destination object;
In being stored, build be written into the information this destination object that is triggered in build information; And
On said display device, show this destination object in build information.
2. the information loading method of image as claimed in claim 1 is characterized in that, this method also comprises step:
Define the figure scope of each destination object.
3. the information loading method of image as claimed in claim 1; It is characterized in that; Said storage is meant building information stores in each destination object in the operating system of said electronic installation; Perhaps store the image format files of said advertisement or film into, this advertisement comprises general dynamic advertising and the property inserted advertisement.
4. the information loading method of image as claimed in claim 1 is characterized in that, said graphical tool frame comprises the housing that rectangle, circle, lines or user describe voluntarily.
5. the information loading method of image as claimed in claim 1 is characterized in that, said in the information of building be the multimedia information, comprise one or more the combination in promotional literature, advertisement webpage or the shopping website of literal, sound, destination object.
6. the information loading system of an image runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this system comprises:
Graphical boxes modeling piece is used for using the graphical tool frame to choose destination object from advertisement or film;
Definition module, be used to define each destination object in build information;
Memory module, be used to store above-mentioned destination object and each destination object in build information;
Receiver module is used for when display device shows said advertisement or film, receives the operation that the user triggers a destination object;
Insmod, be used in the stored information of building be written into this destination object that is triggered in build information; And
Display module is used for the information of building in this destination object is presented at said display device.
7. the information loading system of image as claimed in claim 6 is characterized in that, said definition module also is used to define the figure scope of each destination object.
8. the information loading system of image as claimed in claim 6; It is characterized in that; Said memory module is with building information stores in each destination object in the operating system of said electronic installation; Perhaps store the image format files of said advertisement or film into, this advertisement comprises general dynamic advertising and the property inserted advertisement.
9. the information loading system of image as claimed in claim 6 is characterized in that, said graphical tool frame comprises the housing that rectangle, circle, lines or user describe voluntarily.
10. the information loading system of image as claimed in claim 6 is characterized in that, said in the information of building be the multimedia information, comprise one or more the combination in promotional literature, advertisement webpage or the shopping website of literal, sound, destination object.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102485121A CN102376053A (en) | 2010-08-09 | 2010-08-09 | Information load system of image and method thereof |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2010102485121A CN102376053A (en) | 2010-08-09 | 2010-08-09 | Information load system of image and method thereof |
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| CN102376053A true CN102376053A (en) | 2012-03-14 |
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| CN2010102485121A Pending CN102376053A (en) | 2010-08-09 | 2010-08-09 | Information load system of image and method thereof |
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Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1472672A (en) * | 2003-06-26 | 2004-02-04 | 无敌科技(西安)有限公司 | Method for unloading webpage content to hand held electronic device |
| US20080172413A1 (en) * | 2007-01-12 | 2008-07-17 | Fu-Sheng Chiu | Mobile multimedia content distribution and access |
| CN101286351A (en) * | 2008-05-23 | 2008-10-15 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
-
2010
- 2010-08-09 CN CN2010102485121A patent/CN102376053A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1472672A (en) * | 2003-06-26 | 2004-02-04 | 无敌科技(西安)有限公司 | Method for unloading webpage content to hand held electronic device |
| US20080172413A1 (en) * | 2007-01-12 | 2008-07-17 | Fu-Sheng Chiu | Mobile multimedia content distribution and access |
| CN101286351A (en) * | 2008-05-23 | 2008-10-15 | 广州视源电子科技有限公司 | Method and system for creating stream media value added description file and cut-broadcasting multimedia information |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
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Application publication date: 20120314 |