CN102316103A - Mobile phone advertisement media system and propagation method thereof - Google Patents
Mobile phone advertisement media system and propagation method thereof Download PDFInfo
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- CN102316103A CN102316103A CN201110243710A CN201110243710A CN102316103A CN 102316103 A CN102316103 A CN 102316103A CN 201110243710 A CN201110243710 A CN 201110243710A CN 201110243710 A CN201110243710 A CN 201110243710A CN 102316103 A CN102316103 A CN 102316103A
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Abstract
The invention discloses a mobile phone advertisement media system and a propagation method thereof, and relates to a media system and a media propagation method, in particular to the mobile phone advertisement media system and the propagation method thereof. The system consists of a two-dimensional code decoding engine, a mobile phone interface module, a mobile phone data transceiver module, a server data transceiver module, an advertisement background management module and a database. After consumers scan barcodes or two-dimensional codes on commodities, advertisements can be triggered to play and the operation is convenient and simple. Through a background advertisement management system, advertisement replacement can be realized easily and the high-cost advertisement production of the traditional advertisement is avoided. The mobile advertisement media propagation method has the advantages that the advertisements of the commodities can be viewed on mobile phones by scanning the two-dimensional codes or the barcodes of the commodities, the advertisements of the target commodities can be viewed by the consumers anytime and anywhere, and the propagation method is more direct and more accurate and can be used in advertisement media.
Description
Technical field
The present invention relates to a kind of media system and a kind of broadcasting media method, particularly relate to a kind of mobile phone advertisement media system and transmission method thereof.
Background technology
Along with the advertisement putting channel is more and more, simultaneously, restricted condition is also a lot, and effect is difficult to quantize, and many times can't accomplish accurate input; Can't the updated at any time advertising message; Target group are at random; Be difficult to location or the like problem.A large amount of advertising inputs all might be submerged in the middle of the boundless ocean of advertisement at any time.The conventional ads medium are propagated this circulation way with literal, picture, video to reading public and spectators through print media, TV, film, network; Audient crowd is inaccurate, and audient crowd possibly not be the potential user of enterprise, often causes audient crowd's dislike sometimes; In addition, conventional ads medium expense is higher, and high advertising expense; A lot of medium-sized and small enterprises can not bear, and traditional advertisement needs TV, network; Modes such as picture are propagated, and the consumer can not watch these advertisements whenever and wherever possible.
Summary of the invention
In order to solve above-mentioned technical problem, the present invention provides a kind of novel, mobile phone advertisement media system cheaply.
Another object of the present invention provides a kind of ageing strong, communication target mobile phone advertisement broadcasting media method accurately.
The technical solution adopted for the present invention to solve the technical problems is:
A kind of mobile phone advertisement media system comprises:
One two-dimension code Decode engine, it carries out image recognition to the commodity two-dimension code and/or the commodity bar code of scanning;
One mobile phone interface module, it sends image recognition result and cellphone subscriber's information perhaps receives the Streaming Media URL that the data in mobile phone transceiver module sends to the data in mobile phone transceiver module, and extracts streaming media video according to Streaming Media URL;
One data in mobile phone transceiver module, it receives the information that the mobile phone interface module is sent, and sends to the Streaming Media URL of server end data transmit-receive module or the transmission of reception server end data transceiver module through wireless network, and sends it to the mobile phone interface module;
One server end data transmit-receive module, it receives the information that the data in mobile phone transceiver module sends, and sends it to the advertisement Back Administration Module or receive the information that the advertisement Back Administration Module sends, and sends to the data in mobile phone transceiver module through wireless network;
One advertisement Back Administration Module, it uses image recognition result in database, to inquire about and obtains these commodity Flow medium URL, and Streaming Media URL is sent to the server end data transmit-receive module;
One database, it stores one or more combinations of Streaming Media URL, commodity details, commodity counterfeit prevention information, two-dimension code characteristic parameter.
Further as preferred embodiment, said data in mobile phone transceiver module, mobile phone interface module, two-dimension code Decode engine download to mobile phone through cordless communication network or use the PC terminal downloads and be transferred to mobile phone through data wire.
Further, before said mobile phone interface module sends data to the data in mobile phone transceiver module, the enciphered data that the data in mobile phone transceiver module sends is encrypted or received to data, it is deciphered as preferred embodiment.
Further, before said server end data transmit-receive module sends data to the data in mobile phone transceiver module, the enciphered data that the data in mobile phone transceiver module sends is encrypted or received to data, it is deciphered as preferred embodiment.
Further as preferred embodiment, described two-dimension code comprises the genuine knowledge sign indicating number.
A kind of mobile phone advertisement broadcasting media method may further comprise the steps:
A: mobile telephone scanning commodity two-dimension code and/or commodity bar code, carry out image recognition;
B: the data in mobile phone transceiver module sends the encrypted image recognition result through cordless communication network and cellphone subscriber's information arrives the server end data transmit-receive module;
C: the server end data transmit-receive module sends image recognition result and cellphone subscriber's information arrives the advertisement Back Administration Module;
D: the advertisement Back Administration Module is according to the Streaming Media URL of these commodity in the image recognition result Query Database;
E: send Streaming Media URL to the mobile phone transceiver module through cordless communication network;
F: the mobile phone interface module is extracted streaming media video according to Streaming Media URL.
Further as preferred embodiment, the transmission wireless communication network is a kind of in GSM network, cdma network, WCDMA network, CDMA2000 network, TD-SCDMA network, the WIFI network between data in mobile phone transceiver module and the server end data transceiver module.
Further as preferred embodiment, mobile phone interface module and server end data transceiver module elder generation enciphered data send data again.
Further as preferred embodiment, mobile phone interface module and server end data transceiver module receive ciphered data, and it is deciphered.
Further as preferred embodiment, described two-dimension code comprises the genuine knowledge sign indicating number.
Beneficial effect of the present invention: a kind of mobile phone advertisement media system of the present invention is made up of two-dimension code Decode engine, mobile phone interface module, data in mobile phone transceiver module, server end data transmit-receive module, advertisement Back Administration Module and database; Bar code on consumer's scan items or two-dimension code; Can trigger ad playing, easy to operate simple, through the backstage Advertising Management System; Realize that easily advertisement substitutes, and unlike the expensive ad production of conventional ads.
Another beneficial effect of the present invention is: a kind of mobile phone advertisement broadcasting media method of the present invention makes the consumer can watch the advertisement of target commodity whenever and wherever possible; Through mobile phone advertisement, not only can propagate merchandise news, can also propagate the image and the corporate culture of enterprise; The consumer of scan items is exactly the potential user of these commodity; Therefore compared with existing mass medium, mobile phone advertisement broadcasting media method is more direct, propagation is more accurate, and purchase intention immediately can stimulate consumer; And enterprise marketing is facilitated in the shopping that can at once place an order.
Description of drawings
Below in conjunction with accompanying drawing the present invention is described further:
Fig. 1 is a mobile phone advertisement media system module map of the present invention;
Fig. 2 is the flow chart of the inventive method.
Embodiment
With reference to Fig. 1, a kind of mobile phone advertisement media system of the present invention comprises:
One two-dimension code Decode engine 1, it carries out image recognition to the commodity two-dimension code and/or the commodity bar code of scanning;
One mobile phone interface module 2, it sends image recognition result and cellphone subscriber's information perhaps receives the Streaming Media URL that data in mobile phone transceiver module 3 sends to data in mobile phone transceiver module 3, and extracts streaming media video according to Streaming Media URL;
One data in mobile phone transceiver module 3; It receives the information that mobile phone interface module 2 is sent; And send to the Streaming Media URL that server end data transmit-receive module 4 or reception server end data transceiver module 4 send, and send it to mobile phone interface module 2 through wireless network;
One server end data transmit-receive module 4; It receives the information that data in mobile phone transceiver module 3 sends; And send it to advertisement Back Administration Module 5 or receive the information that advertisement Back Administration Module 5 sends, and send to data in mobile phone transceiver module 3 through wireless network;
One advertisement Back Administration Module 5, it uses image recognition result in database 6, to inquire about and obtains these commodity Flow medium URL, and Streaming Media URL is sent to server end data transmit-receive module 4;
One database 6, it stores one or more combinations of Streaming Media URL, commodity details, commodity counterfeit prevention information, two-dimension code characteristic parameter.
Said data in mobile phone transceiver module 3, mobile phone interface module 2, two-dimension code Decode engine 1 download to mobile phone through cordless communication network or use the PC terminal downloads and be transferred to mobile phone through data wire.Before said mobile phone interface module 2 sends data to data in mobile phone transceiver module 3, the enciphered data that data in mobile phone transceiver module 3 sends is encrypted or received to data, it is deciphered.Before said server end data transmit-receive module 4 sends data to data in mobile phone transceiver module 3, the enciphered data that data in mobile phone transceiver module 3 sends is encrypted or received to data, it is deciphered.
A kind of mobile phone advertisement broadcasting media method may further comprise the steps:
A: mobile telephone scanning commodity two-dimension code and/or commodity bar code, carry out image recognition;
B: data in mobile phone transceiver module 3 sends the encrypted image recognition result through cordless communication network and cellphone subscriber's information arrives server end data transmit-receive module 4;
C: server end data transmit-receive module 4 sends image recognition result and cellphone subscriber's information arrives advertisement Back Administration Module 5;
D: advertisement Back Administration Module 5 is according to the Streaming Media URL of these commodity in the image recognition result Query Database 6;
E: send Streaming Media URL to mobile phone transceiver module 3 through cordless communication network;
F: mobile phone interface module 2 is extracted streaming media video according to Streaming Media URL.
The transmission wireless communication network is a kind of in GSM network, cdma network, WCDMA network, CDMA2000 network, TD-SCDMA network, the WIFI network between data in mobile phone transceiver module 3 and the server end data transceiver module 4.Mobile phone interface module 2 and server end data transceiver module 4 first enciphered datas send data again.Mobile phone interface module 2 receives ciphered data with server end data transceiver module 4, and it is deciphered.Described two-dimension code comprises the genuine knowledge sign indicating number.
Certainly; The invention is not limited to above-mentioned execution mode; Those of ordinary skill in the art also can make equivalent variations or replacement under the prerequisite of spirit of the present invention, modification that these are equal to or replacement all are included in the application's claim institute restricted portion.
Claims (10)
1. mobile phone advertisement media system is characterized in that: comprising:
One two-dimension code Decode engine (1), it carries out image recognition to the commodity two-dimension code and/or the commodity bar code of scanning;
One mobile phone interface module (2), it sends image recognition result and cellphone subscriber's information perhaps receives the Streaming Media URL that data in mobile phone transceiver module (3) sends to data in mobile phone transceiver module (3), and extracts streaming media video according to Streaming Media URL;
One data in mobile phone transceiver module (3); It receives the information that mobile phone interface module (2) is sent; And send to the Streaming Media URL that server end data transmit-receive module (4) or reception server end data transceiver module (4) send, and send it to mobile phone interface module (2) through wireless network;
One server end data transmit-receive module (4); It receives the information that data in mobile phone transceiver module (3) sends; And send it to advertisement Back Administration Module (5) or receive the information that advertisement Back Administration Module (5) sends, and send to data in mobile phone transceiver module (3) through wireless network;
One advertisement Back Administration Module (5), it uses image recognition result in database (6), to inquire about and obtains these commodity Flow medium URL, and Streaming Media URL is sent to server end data transmit-receive module (4);
One database (6), it stores one or more combinations of Streaming Media URL, commodity details, commodity counterfeit prevention information, two-dimension code characteristic parameter.
2. a kind of mobile phone advertisement media system according to claim 1 is characterized in that: said data in mobile phone transceiver module (3), mobile phone interface module (2), two-dimension code Decode engine (1) download to mobile phone through cordless communication network or use the PC terminal downloads and be transferred to mobile phone through data wire.
3. a kind of mobile phone advertisement media system according to claim 1; It is characterized in that: it is preceding that said mobile phone interface module (2) sends data to data in mobile phone transceiver module (3); The enciphered data that data in mobile phone transceiver module (3) sends is encrypted or received to data, it is deciphered.
4. a kind of mobile phone advertisement media system according to claim 1; It is characterized in that: it is preceding that said server end data transmit-receive module (4) sends data to data in mobile phone transceiver module (3); The enciphered data that data in mobile phone transceiver module (3) sends is encrypted or received to data, it is deciphered.
5. a kind of mobile phone advertisement media system according to claim 1 is characterized in that:
Described two-dimension code comprises the genuine knowledge sign indicating number.
6. mobile phone advertisement broadcasting media method is characterized in that: may further comprise the steps:
A: mobile telephone scanning commodity two-dimension code and/or commodity bar code, carry out image recognition;
B: data in mobile phone transceiver module (3) sends the encrypted image recognition result through cordless communication network and cellphone subscriber's information arrives server end data transmit-receive module (4);
C: server end data transmit-receive module (4) sends image recognition result and cellphone subscriber's information arrives advertisement Back Administration Module (5);
D: advertisement Back Administration Module (5) is according to the Streaming Media URL of these commodity in the image recognition result Query Database (6);
E: send Streaming Media URL to mobile phone transceiver module (3) through cordless communication network;
F: mobile phone interface module (2) is extracted streaming media video according to Streaming Media URL.
7. a kind of mobile phone advertisement broadcasting media method according to claim 6 is characterized in that: the transmission wireless communication network is a kind of in GSM network, cdma network, WCDMA network, CDMA2000 network, TD-SCDMA network, the WIFI network between data in mobile phone transceiver module (3) and the server end data transceiver module (4).
8. a kind of mobile phone advertisement broadcasting media method according to claim 6 is characterized in that: mobile phone interface module (2) and the first enciphered data of server end data transceiver module (4) send data again.
9. a kind of mobile phone advertisement broadcasting media method according to claim 6 is characterized in that: mobile phone interface module (2) and server end data transceiver module (4) receive ciphered data, and it is deciphered.
10. a kind of mobile phone advertisement broadcasting media method according to claim 6, it is characterized in that: described two-dimension code comprises the genuine knowledge sign indicating number.
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| CN201110243710A CN102316103A (en) | 2011-08-24 | 2011-08-24 | Mobile phone advertisement media system and propagation method thereof |
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| CN201110243710A CN102316103A (en) | 2011-08-24 | 2011-08-24 | Mobile phone advertisement media system and propagation method thereof |
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Cited By (14)
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| CN102938085A (en) * | 2012-10-18 | 2013-02-20 | 深圳市心艺来移动互联技术有限公司 | Greetings card custom processing method and system, and greetings card reading processing method and system |
| CN102968732A (en) * | 2012-10-30 | 2013-03-13 | 辜进荣 | Two-dimension code advertising communication device and method based on mobile communication terminal |
| CN103020847A (en) * | 2012-12-18 | 2013-04-03 | 上海同凝节能科技有限公司 | Directional advertisement and information customization service management system based on specific two-dimensional code |
| CN103078868A (en) * | 2013-01-15 | 2013-05-01 | 广州多益网络科技有限公司 | Application method and system of two-dimension code |
| CN103150653A (en) * | 2012-03-12 | 2013-06-12 | 威利信科技股份有限公司 | Guiding type shopping method |
| CN103646340A (en) * | 2013-12-02 | 2014-03-19 | 合一网络技术(北京)有限公司 | A method for playing front-pasted advertisements in a cross-screen manner and a video system using the same |
| CN103686249A (en) * | 2013-12-11 | 2014-03-26 | 深圳市龙视传媒有限公司 | Method, system and related device for video playing |
| CN103841140A (en) * | 2012-11-22 | 2014-06-04 | 北京百度网讯科技有限公司 | Inter-terminal information mutual-transmission method, system and device |
| CN103955851A (en) * | 2014-04-22 | 2014-07-30 | 广州闪购软件服务有限公司 | Mobile internet e-commerce platform based on two-dimension code |
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| CN106663098A (en) * | 2014-05-04 | 2017-05-10 | 丘炎卫 | PTP interaction association system supporting connection between multimedia electronic product and internet |
| CN108304589A (en) * | 2018-03-08 | 2018-07-20 | 广东电网有限责任公司佛山供电局 | A kind of scanning bar code realizes the management system and method for inspection trouble ticket dispatch |
| CN108764954A (en) * | 2018-04-03 | 2018-11-06 | 张宜金 | Mobile phone advertisement media system |
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Cited By (17)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103150653A (en) * | 2012-03-12 | 2013-06-12 | 威利信科技股份有限公司 | Guiding type shopping method |
| CN102938085A (en) * | 2012-10-18 | 2013-02-20 | 深圳市心艺来移动互联技术有限公司 | Greetings card custom processing method and system, and greetings card reading processing method and system |
| CN102968732A (en) * | 2012-10-30 | 2013-03-13 | 辜进荣 | Two-dimension code advertising communication device and method based on mobile communication terminal |
| CN103841140B (en) * | 2012-11-22 | 2019-05-28 | 北京百度网讯科技有限公司 | A kind of mthods, systems and devices that terminal room information mutually passes |
| CN103841140A (en) * | 2012-11-22 | 2014-06-04 | 北京百度网讯科技有限公司 | Inter-terminal information mutual-transmission method, system and device |
| CN103020847A (en) * | 2012-12-18 | 2013-04-03 | 上海同凝节能科技有限公司 | Directional advertisement and information customization service management system based on specific two-dimensional code |
| CN103078868A (en) * | 2013-01-15 | 2013-05-01 | 广州多益网络科技有限公司 | Application method and system of two-dimension code |
| CN103078868B (en) * | 2013-01-15 | 2016-08-24 | 广州多益网络科技有限公司 | The application process of a kind of Quick Response Code and system |
| CN104184773A (en) * | 2013-05-24 | 2014-12-03 | 深圳市明之阳科技有限公司 | Data download method and system |
| CN104184773B (en) * | 2013-05-24 | 2019-08-30 | 深圳市明之阳科技有限公司 | A kind of data download method and system |
| CN103646340A (en) * | 2013-12-02 | 2014-03-19 | 合一网络技术(北京)有限公司 | A method for playing front-pasted advertisements in a cross-screen manner and a video system using the same |
| CN103686249A (en) * | 2013-12-11 | 2014-03-26 | 深圳市龙视传媒有限公司 | Method, system and related device for video playing |
| CN103955851A (en) * | 2014-04-22 | 2014-07-30 | 广州闪购软件服务有限公司 | Mobile internet e-commerce platform based on two-dimension code |
| CN106663098A (en) * | 2014-05-04 | 2017-05-10 | 丘炎卫 | PTP interaction association system supporting connection between multimedia electronic product and internet |
| WO2015169179A1 (en) * | 2014-05-04 | 2015-11-12 | 丘炎卫 | Url electronic data output device supporting ptp interaction association system |
| CN108304589A (en) * | 2018-03-08 | 2018-07-20 | 广东电网有限责任公司佛山供电局 | A kind of scanning bar code realizes the management system and method for inspection trouble ticket dispatch |
| CN108764954A (en) * | 2018-04-03 | 2018-11-06 | 张宜金 | Mobile phone advertisement media system |
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Application publication date: 20120111 |