CN102299832A - General network flow counting method - Google Patents

General network flow counting method Download PDF

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Publication number
CN102299832A
CN102299832A CN2011102979200A CN201110297920A CN102299832A CN 102299832 A CN102299832 A CN 102299832A CN 2011102979200 A CN2011102979200 A CN 2011102979200A CN 201110297920 A CN201110297920 A CN 201110297920A CN 102299832 A CN102299832 A CN 102299832A
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China
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information
monitored
advertisement
general network
point
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Pending
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CN2011102979200A
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Chinese (zh)
Inventor
潘海东
梅春
戴琪
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Interactive Online (beijing) Technology Co Ltd
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Interactive Online (beijing) Technology Co Ltd
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Priority to CN2011102979200A priority Critical patent/CN102299832A/en
Publication of CN102299832A publication Critical patent/CN102299832A/en
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Abstract

The invention belongs to the field of Internet monitoring and discloses a general network flow counting method. The method comprises the following steps of: deploying a monitored point at a webpage end and recording the extension information of the monitored point; transmitting the extension information and other monitoring information to a server side in response to triggering of the monitored point by a user by using the webpage end; recording the extension information and other monitoring information transmitted by the webpage end and generating a log file by using the server side; and obtaining needed network flow counting information according to the log file. According to the invention, counting requirements of different types can be counted efficiently, and counted data are summarized quickly and efficiently, so that a website manager can analyze the network flow data and user behavior data more instantly, effectively and clearly.

Description

A kind of general network flux statistical method
Technical field
The present invention relates to monitoring field, the Internet, be specifically related to a kind of general network flux statistical method.
Background technology
Traffic statistics are basic functions of computer network, be used to write down the visitor's of the visiting a certain page flow information, by it is carried out statistics and analysis, the person of being convenient to the portal management is according to visitor's increase in demand or revise the related content of website, thereby better improves website traffic.
Need at present often have web page browsing amount, web advertisement number of clicks, the web advertisement of statistics to represent number of times, user in click track behavior of webpage or the like.But existing statistical method all can only satisfy single statistical demand, wants various demands are carried out tabulate statistics, must use more loaded down with trivial details mode.This more loaded down with trivial details mode mainly contains following drawback:
1) wants pre-defined data on flows form.Because the statistical demand difference probably need be at every kind of different data format of statistical demand definition.
2) need work out different routine analyzers and carry out data analysis according to the different data format of every kind of statistical demand.
3) data after analyzing need be converted to unified format again, carry out final analysis, make data sheet.
Summary of the invention
More than these problems obtained effective solution in the present invention.
According to the present invention, a kind of general network flux statistical method is provided, this method comprises:
Affix one's name to monitored point in the webpage end, write down the extend information of this monitored point;
Webpage end response user is sent to server end to the triggering of described monitored point with described extend information and other monitor messages;
Extend information and other monitor messages that server end is sent the webpage end write down and generate journal file;
Obtain required network flow statistic information according to described journal file.
Preferably, described monitored point comprises hyperlink, advertisement or other page controls.
Preferably, described extend information comprises monitored type, monitored object and monitored other information of point with the specific character sign.
Preferably, described monitored type is hyperlink click, showing advertisement, ad click or other clicks.
Preferably, described monitored object is hyperlink ID, advertisement ID or other controls ID.
Preferably, described monitored other information of point comprise commercial paper not, in the product category, advertising rates at least one.
Preferably, described other monitor messages comprise size of data, visit source, the client identification of user capture and the cookie information of client that domain name, access time, visit network address, http protocol version number, HTTP Access status sign indicating number, the HTTP of client ip, visit ask.
Preferably, described network flow statistic packets of information purse rope page browsing amount statistical information, webpage hyperlink are clicked statistical information, web advertisement and are clicked statistical information, web advertisement and represent statistical information and the user behavior trace information at webpage.
By the present invention, can be efficiently to different types of statistical demand, for example: web page browsing amount statistics, represent number of times and the user that user's page hyperlink are clicked behavior, page advertisement add up at behavior track of the page or the like, and the data after the statistics are rapidly and efficiently gathered.Thereby can allow the website master can be more in time, effectively, clearly phase-split network data on flows and user behavior data so that optimize the website of oneself, allow the website of oneself satisfy user's needs more.
 
Description of drawings
Fig. 1 illustrates the flow chart according to the general network flux statistical method of the embodiment of the invention.
Embodiment
Below in conjunction with the drawings and specific embodiments the present invention is further elaborated.
Fig. 1 illustrates the flow chart according to the general network flux statistical method of the embodiment of the invention.
In step S11, affix one's name to monitored point in the webpage end, write down the extend information of this monitored point.
Particularly, select on the Website page hyperlink, advertisement or other page controls for example on the page certain button etc. as monitored point, the part of monitored point is revised its html source code in the html of page end code, for monitored point increases corresponding monitor code, the extend information of the monitored point of record comprises monitored type, monitored object and monitored other information of point etc. in this monitor code.
 
Monitored object is used to identify the key character of this control point, for example advertisement ID, hyperlink ID and product IDs etc., in the present embodiment, with the monitored object of the format description of XXXXX_YYYYY_ZZZZ, for example represent affiliate's block in website homepage left side, represent advertisement block of web graph slice channel bottom or the like with pic_bottom_ad with index_left_hezuohuoban.
Monitored type is used to identify to be monitored hyperlink click, showing advertisement, ad click or other clicks beyond super the connection, in the present embodiment, represent respectively that with link, adshow, adclick, click monitored type is hyperlink click, showing advertisement, ad click or other clicks.
In one embodiment of the invention, above-mentioned monitored type identification is appended to monitored object and be combined into a monitoring ID before.For example: adclick_pic_bottom_ad, what represent this extend information description is that the click of web graph slice channel bottom advertisement is monitored; Adshow_pic_bottom_ad, what represent that this extend information describes is that the bottom advertisement of web graph slice channel represented monitoring or the like.
Monitored other information of point are used to identify other relevant informations of monitored point, can comprise advertisement classification, product category, advertising rates and other relevant informations or the like according to user's needs.In one embodiment of the invention, advertisement classification, product category and the advertising rates of representing monitored point with adtype, prtype, adprice respectively.
For example, to monitor the click situation of an advertisement, can dispose one section JavaScript code at this advertisement part in the html of the webpage end code, the extend information of this advertisement of record: id=adclick_pic_bottom_ad in this JavaScript code; Adtype=googleadsense.
 
In step S12, webpage end response user is sent to server end to the triggering of described monitored point with described extend information and other monitor messages.
When the user has triggered monitored point, for example clicked monitored advertisement or hyperlink etc., the webpage end responds this click meeting the extend information of this control point and other monitor messages is sent to server end.
According to the embodiment of the invention, other monitor messages comprise size of data, visit source, the client identification of user capture and the cookie information of client that domain name, access time, visit network address, http protocol version number, HTTP Access status sign indicating number, the HTTP of client ip, visit ask.Wherein, client ip is used IP address, user capture website; The domain name of visit is the website second level domain of user's current accessed; Access time is the time of user capture website; The visit network address is English URL, i.e. the url-path of user's current accessed (not containing domain name part); Http protocol version number, for example 1.0 or 1.1; HTTP Access status sign indicating number, for example 200 representatives are asked successfully, and 404 representative visit network address can not find 500 representative server internal errors etc.; The size of data of HTTP request, this size of data is unit with the byte; A last accession page address is a last address of user's current accessed address, i.e. the visit source; The client identification of user capture is used for the type of identifying user access client; The cookie information of client, be a kind of hard disk or internal memory that can allow Website server low volume data is stored into client, or from a kind of technology of the hard disk reading of data of client, Cookies is when you browse certain website, place a very little text on your hard disk by Web server, it can write down the information such as time of your user ID, password, the webpage of browsing, stop.
Particularly, the webpage end for example is combined into a network address URL with the extend information with the specific character sign of other above-mentioned monitor messages and this control point: http://www.example.com/stat random=0.984955100794403﹠amp; Accessrefer=-﹠amp; Haccessurl=http%3A%2F%2Fwww.example.com%2Ftest.jsp﹠amp; Custom=id=adclick_pic_bottom_ad; Adtype=googleadsense generates a HTTP request then and sends to server end.
In step S13, extend information and other monitor messages that server end is sent the webpage end write down and generate journal file.
Server end can be aforesaid with the extend information of specific character sign and the HTTP required parameter of other monitor messages comprising of sending according to client, generates a monitoring record and generate journal file.Include two parts in every record: other monitor message field and extended info field.As follows with two records in the journal file of embodiment of the invention generation:
203.11.23.11?test.example.com?192.168.1.15?[01/Jan/2011:20:30:00?+0800]?"GET?/test.jsp?para=1?HTTP/1.1"?200?300?"http://www.example1.com/index.html"?"Mozilla/5.0?(Windows?NT?6.1;?WOW64;?rv:2.0b8)?Gecko/20100101?Firefox/4.0b8"?"userid=123456"?“id=adshow_?pic_index_ad;adtype=googleadsense;”
203.11.23.11?test.example.com?192.168.1.15?[01/Jan/2011:20:30:00?+0800]?"GET?/test.jsp?para=1?HTTP/1.1"?200?300?"http://www.example1.com/index.html"?"Mozilla/5.0?(Windows?NT?6.1;?WOW64;?rv:2.0b8)?Gecko/20100101?Firefox/4.0b8"?"userid=123456"?“id=adclick_?pic_bottom_ad;adtype=baidusem”
More than reflection is the record of two advertisement monitor messages.Extended info field at these two records, clearly having identified monitoring type respectively is advertisement displaying and ad click, monitored object is respectively the advertisement block of web graph slice channel homepage and the advertisement block of web graph slice channel bottom, the advertisement classification is respectively the advertisement of google and the advertisement of baidu, by the advertisement ID that identifies in the monitored object, it is that the website master can accurately locate institute's advertisement delivery for which advertiser's issue, through data analysis, can find out very clearly that the advertising results of which advertiser's input are best.And the website master can assess respectively on advertisement displaying rate and ad click rate.
In step S14, obtain required network flow statistic information according to described journal file.
According to the embodiment of the invention, described network flow statistic packets of information purse rope page browsing amount statistical information, webpage hyperlink are clicked statistical information, web advertisement and are clicked statistical information, web advertisement and represent statistical information and the user behavior trace information at webpage.
Particularly, owing to have extend information and other monitor messages in the monitoring record of aforesaid daily record with the specific character sign, therefore can the usage log routine analyzer, from different aspects, for example showing advertisement and click, User Page click behavior etc. are processed original data, the final data with directive significance that form instruct the main website afterwards of carrying out, website to optimize work.
More than by embodiment the present invention is specified.Should be appreciated that foregoing description of the present invention is illustrative rather than restrictive.Those skilled in the art can make amendment and modification to the present invention in the case of without departing from the spirit of the present invention by reading this specification.Protection scope of the present invention only is defined by the following claims.

Claims (8)

1. a general network flux statistical method is characterized in that, this method comprises:
Affix one's name to monitored point in the webpage end, write down the extend information of this monitored point;
Webpage end response user is sent to server end to the triggering of described monitored point with described extend information and other monitor messages;
Extend information and other monitor messages that server end is sent the webpage end write down and generate journal file;
Obtain required network flow statistic information according to described journal file.
2. general network flux statistical method according to claim 1 is characterized in that, described monitored point comprises hyperlink, advertisement or other page controls.
3. general network flux statistical method according to claim 1 and 2 is characterized in that, described extend information comprises monitored type, monitored object and monitored other information of point with the specific character sign.
4. general network flux statistical method according to claim 3 is characterized in that, described monitored type is hyperlink click, showing advertisement, ad click or other clicks.
5. general network flux statistical method according to claim 3 is characterized in that, described monitored object is hyperlink ID, advertisement ID or other controls ID.
6. general network flux statistical method according to claim 3 is characterized in that, described monitored other information of point comprise commercial paper not, in the product category, advertising rates at least one.
7. general network flux statistical method according to claim 1, it is characterized in that described other monitor messages comprise size of data, visit source, the client identification of user capture and the cookie information of client that domain name, access time, visit network address, http protocol version number, HTTP Access status sign indicating number, the HTTP of client ip, visit ask.
8. general network flux statistical method according to claim 1, it is characterized in that described network flow statistic packets of information purse rope page browsing amount statistical information, webpage hyperlink are clicked statistical information, web advertisement and clicked statistical information, web advertisement and represent statistical information and the user behavior trace information at webpage.
CN2011102979200A 2011-09-30 2011-09-30 General network flow counting method Pending CN102299832A (en)

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CN102591990A (en) * 2012-01-16 2012-07-18 广州市动景计算机科技有限公司 Method and device for acquiring user click information of website
CN102761450A (en) * 2012-08-07 2012-10-31 北京鼎震科技有限责任公司 System, method and device for website analysis
CN103136695A (en) * 2013-03-26 2013-06-05 明日互动(北京)广告传媒有限公司 Analytical method and system of media placement
CN103150363A (en) * 2013-03-04 2013-06-12 北京小米科技有限责任公司 Method and device for accessing web pages
CN103368857A (en) * 2012-03-26 2013-10-23 北大方正集团有限公司 Method and system for transmitting data information
CN103365927A (en) * 2012-03-30 2013-10-23 北京千橡网景科技发展有限公司 Webpage analysis method and system based on user data
CN103400289A (en) * 2013-08-13 2013-11-20 北京国双科技有限公司 Picture display amount monitoring method and device
CN103546326A (en) * 2013-11-04 2014-01-29 北京中搜网络技术股份有限公司 Website traffic statistic method
CN103679487A (en) * 2012-09-05 2014-03-26 阿里巴巴集团控股有限公司 Advertisement display monitoring method and device
CN104281581A (en) * 2013-07-02 2015-01-14 腾讯科技(深圳)有限公司 Method and system for monitoring exposure of content at recommendation position of webpage
CN105450460A (en) * 2014-06-03 2016-03-30 北京奇虎科技有限公司 Network operation recording method and system
CN105931073A (en) * 2016-04-08 2016-09-07 久远谦长(北京)技术服务有限公司 Mobile Internet advertising platform analysis method and system
CN106649066A (en) * 2016-12-16 2017-05-10 腾云天宇科技(北京)有限公司 Recommendation method and recommendation server of controls to be monitored in applications
CN108197495A (en) * 2018-01-16 2018-06-22 挖财网络技术有限公司 The guard method of sensitive information and device in application program
CN108243068A (en) * 2016-12-23 2018-07-03 北京国双科技有限公司 A kind of method and server of determining abnormal flow
CN108961362A (en) * 2017-05-27 2018-12-07 阿里巴巴集团控股有限公司 A kind of generation method and device of network picture
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CN111130954A (en) * 2020-01-02 2020-05-08 深圳市高德信通信股份有限公司 Network flow statistical system
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CN102591990A (en) * 2012-01-16 2012-07-18 广州市动景计算机科技有限公司 Method and device for acquiring user click information of website
CN102546668B (en) * 2012-02-29 2015-02-04 北京蓝汛通信技术有限责任公司 Method, device and system for counting unique visitors
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CN103136695A (en) * 2013-03-26 2013-06-05 明日互动(北京)广告传媒有限公司 Analytical method and system of media placement
CN104281581A (en) * 2013-07-02 2015-01-14 腾讯科技(深圳)有限公司 Method and system for monitoring exposure of content at recommendation position of webpage
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CN106649066A (en) * 2016-12-16 2017-05-10 腾云天宇科技(北京)有限公司 Recommendation method and recommendation server of controls to be monitored in applications
CN106649066B (en) * 2016-12-16 2019-03-15 腾云天宇科技(北京)有限公司 The recommended method and recommendation server of control to be monitored in a kind of application
CN108243068A (en) * 2016-12-23 2018-07-03 北京国双科技有限公司 A kind of method and server of determining abnormal flow
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CN108197495A (en) * 2018-01-16 2018-06-22 挖财网络技术有限公司 The guard method of sensitive information and device in application program
CN109688095A (en) * 2018-09-07 2019-04-26 平安科技(深圳)有限公司 Traffic source information acquisition method, device, equipment and readable storage medium storing program for executing
CN109688095B (en) * 2018-09-07 2022-05-17 平安科技(深圳)有限公司 Method, device and equipment for acquiring flow source information and readable storage medium
CN109377275A (en) * 2018-10-15 2019-02-22 中国平安人寿保险股份有限公司 Data tracing method, device, computer equipment and storage medium
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CN109660384A (en) * 2018-11-26 2019-04-19 武汉烽火信息集成技术有限公司 A kind of various dimensions network data statistical method and system
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