CN102291421A - Vehicle-mounted mobile internet device (MID) precise advertisement interaction system - Google Patents
Vehicle-mounted mobile internet device (MID) precise advertisement interaction system Download PDFInfo
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- CN102291421A CN102291421A CN2011100831694A CN201110083169A CN102291421A CN 102291421 A CN102291421 A CN 102291421A CN 2011100831694 A CN2011100831694 A CN 2011100831694A CN 201110083169 A CN201110083169 A CN 201110083169A CN 102291421 A CN102291421 A CN 102291421A
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Abstract
The invention discloses a vehicle-mounted mobile internet device (MID) precise advertisement interaction system, which comprises a cloud computing center, an advertisement information management center, a taxi management center, a global positioning system (GPS) positioning satellite, a GPS receiver, a 3G base station and a vehicle-mounted MID terminal, wherein the advertisement information management center, the taxi management center and the 3G base station are respectively connected with the cloud computing center through signals; and the vehicle-mounted MID terminal, the 3G base station and the GPS receiver are connected with the GPS positioning satellite in order through the signals. Through the vehicle-mounted MID advertisement interaction system, the defects of single function, bad real-time performance, weak interactivity and the like of the prior art can be overcome, and the vehicle-mounted MID advertisement interaction system has the advantages of multiple functions, better real-time performance, stronger interactivity, higher precision and humanity.
Description
Technical field
The present invention relates to mobile communication technology, particularly, relate to a kind of vehicle-mounted MID accurate advertisement interactive system.
Background technology
At present, in mobile communication technology, mobile internet device (Mobile Internet Device is called for short MID) is a by the super mobile personal computer (Ultra-Mobile PC be called for short UMPC) of Intel at consumer's exploitation; And other UMPC of great majority is for professional person's design of using mobile network's demand is arranged.MID can be used for all environment that can surf the Net, especially for high speed communication, as 3G (Third Generation) Moblie (Third Generation is called for short 3G) and WiMAX (Wireless Fidelity is called for short WiFi) etc.
As seen, along with the arrival in 3G epoch, MID can satisfy the multiple demand of people to the mobile communication aspects such as data, services, multimedia, user experience and duration in 3G epoch.
But in the prior art, vehicle mobile terminals is as a kind of mobile communication equipment, can only play simple navigation function, or the video playback effect, function is more single, with the development of 3G and unbecoming, can not satisfy the customer demand that becomes increasingly abundant, as real-time and interactive etc.
In sum, in realizing process of the present invention, the inventor finds to exist at least in the prior art function singleness, real-time difference and interactive weak defective.
Summary of the invention
The objective of the invention is to, at the problems referred to above, a kind of vehicle-mounted MID advertisement interactive system is proposed, with realize that function is many, real-time good, interactive strong, precision is high and the advantage of hommization, and advertising service and the interactive interactive service relevant with the position particularly is provided.
For achieving the above object, the technical solution used in the present invention is: a kind of vehicle-mounted MID accurate advertisement interactive system, comprise cloud computing center, advertisement information management center, taxi administrative center, GPS position location satellite, gps receiver, NodeB and vehicle-mounted MID terminal, wherein: described advertisement information management center, taxi administrative center and NodeB are connected with the cloud computing center signal respectively; Described vehicle-mounted MID terminal, NodeB, gps receiver and GPS position location satellite, sequential signal connects.
Further, described cloud computing center comprises file server, management server and database, and wherein: described file server, management server and database, sequential signal connects.
Further, described vehicle-mounted MID terminal comprises power supply and energy consumption module, GPS module, connected sum conversion chip group, 3G module, memory, CPU and camera module, and wherein: described connected sum conversion chip group and memory are electrically connected with CPU respectively; Described power supply and energy consumption module, GPS module, camera module and 3G module are electrically connected with connected sum conversion chip group respectively.
Further, also comprise display module, described display module is electrically connected with CPU.
Further, described display module comprises the LCD touch-screen.
Further, described LCD touch-screen comprises the viewing area, and the use vestige register that is electrically connected with described viewing area.
Further, the viewing area of described LCD touch-screen comprises rolling literal field, video ads district, advertisement area and the interactive button district relevant with the position, and described use vestige register is electrically connected with the interactive button district.
In the present invention, by camera module, can when human-computer interaction, discern user's sex, the range of age of estimated service life person; By using the vestige register, can when human-computer interaction, write down user's use vestige; Thereby realize statistical analysis, to improve the precision of advertising service to the releasing advertisements operating position.
The vehicle-mounted MID accurate advertisement interactive system of various embodiments of the present invention, owing to comprise cloud computing center, advertisement information management center, taxi administrative center, GPS position location satellite, gps receiver, NodeB and vehicle-mounted MID terminal, wherein: advertisement information management center, taxi administrative center and NodeB are connected with the cloud computing center signal respectively; Vehicle-mounted MID terminal, NodeB, gps receiver and GPS position location satellite, sequential signal connects; Can merge portable terminal and Internet technology, to promote that the Internet user uses by more humane interface, the function expansion that makes mobile Internet terminal is in vehicle-mounted industry, by using the record of vestige that the user can be provided the statistics to the releasing advertisements operating position to releasing advertisements, and provide corresponding value-added service to user's sex and the detection at age and to the user; Thereby can overcome function singleness in the prior art, real-time difference and interactive weak defective, with realize that function is many, real-time good, interactive strong, precision is high and the advantage of hommization.
Other features and advantages of the present invention will be set forth in the following description, and, partly from specification, become apparent, perhaps understand by implementing the present invention.Purpose of the present invention and other advantages can realize and obtain by specifically noted structure in the specification of being write, claims and accompanying drawing.
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
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Description of drawings
Accompanying drawing is used to provide further understanding of the present invention, and constitutes the part of specification, is used from explanation the present invention with embodiments of the invention one, is not construed as limiting the invention.In the accompanying drawings:
Fig. 1 is the structured flowchart of the vehicle-mounted MID accurate advertisement interactive system according to the present invention;
Fig. 2 a is the structured flowchart one of vehicle-mounted MID terminal in the vehicle-mounted MID accurate advertisement interactive system according to the present invention;
Fig. 2 b is the structured flowchart two of vehicle-mounted MID terminal in the vehicle-mounted MID accurate advertisement interactive system according to the present invention;
Fig. 2 c is the structured flowchart of display module in the vehicle-mounted MID accurate advertisement interactive system according to the present invention;
Fig. 3 is the schematic layout pattern at the main interface of display module in the vehicle-mounted MID accurate advertisement interactive system according to the present invention;
Fig. 4 is the schematic layout pattern of the interactive interface of display module in the vehicle-mounted MID accurate advertisement interactive system according to the present invention.
In conjunction with the accompanying drawings, Reference numeral is as follows in the embodiment of the invention:
1-advertisement information management center; 2-cloud computing center; The 21-file server; The 22-database; The 23-management server; 3-taxi administrative center; The 4-GPS position location satellite; The 5-GPS receiver; The 6-3G base station; The vehicle-mounted MID terminal of 7-; 71-power supply and energy consumption module; The 72-GPS module; 73-connected sum conversion chip group; The 74-3G module; The 75-memory; 76-CPU; The 77-display module; The 78-camera module.
Embodiment
Below in conjunction with accompanying drawing the preferred embodiments of the present invention are described, should be appreciated that preferred embodiment described herein only is used for description and interpretation the present invention, and be not used in qualification the present invention.
According to the embodiment of the invention,, provide a kind of vehicle-mounted MID accurate advertisement interactive system as Fig. 1-shown in Figure 4.
In Fig. 1, the vehicle-mounted MID accurate advertisement interactive system of present embodiment comprises cloud computing center 2, advertisement information management center 1, taxi administrative center 3, global positioning system (Global Positioning System, abbreviation GPS) position location satellite 4, gps receiver 5, NodeB 6 and vehicle-mounted MID terminal 7, wherein: advertisement information management center 1, taxi administrative center 3 and NodeB 6 are connected with cloud computing center 2 signals respectively; Vehicle-mounted MID terminal 7, NodeB 6, gps receiver 5 and GPS position location satellite 4, sequential signal connects.Here, vehicle-mounted MID terminal 7 can be installed on the taxi, gps receiver 5 is used to determine the position of hiring a car, NodeB 6 is used to connect vehicle-mounted MID terminal 7 and cloud computing center 2, taxi administrative center 3 is mechanisms of management taxi, and advertisement information management center 1 is the mechanism of issuing advertisement information.
Wherein, in the above-described embodiments, cloud computing center 2 comprises file server 21, management server 23 and database 22, and wherein: described file server 21, management server 23 and database 22, sequential signal connects.As seen, in cloud computing center 2, be provided with file server 21, management server 23 and the database 22 etc. that can expand.
In Fig. 2 a, above-mentioned vehicle-mounted MID terminal 7 comprises power supply and energy consumption module 71, GPS module 72, connected sum conversion chip group 73,3G module 74, memory 75, CPU 76 and camera module 78, wherein: connected sum conversion chip group 73 and memory 75 are electrically connected with CPU 76 respectively; Power supply and energy consumption module 71, GPS module 72, camera module 78 and 3G module 74 are electrically connected with connected sum conversion chip group 73 respectively.Here, 3G module 74 is used for the communication between vehicle-mounted MID terminal 7 and the cloud computing center 2.
In Fig. 2 b, above-mentioned vehicle-mounted MID terminal 7 also comprises display module 77, and display module 77 is electrically connected with CPU 76.Here, display module 77 comprises the LCD touch-screen, and the viewing area of LCD touch-screen comprises rolling literal field, video ads district, advertisement area and the interactive button district relevant with the position.Here, the LCD touch-screen, the communication interface as between cab-getter and the vehicle-mounted MID advertisement interactive system can comprise LCD touch-screen that is used to show and the LCD touch-screen that is used to import.
Wherein, above-mentioned LCD touch-screen can comprise the viewing area, and the use vestige register that is electrically connected with the viewing area.In Fig. 3, the main interface display of display module 77 in the vehicle-mounted MID accurate advertisement interactive system, this vehicle-mounted MID advertisement interactive system can be play multiple files such as film advertisement (containing FLASH), picture, the whole screen demonstration of literal (can add background sound, background picture), character rolling captions, realizes that really the user uses anywhere or anytime alternately.
Particularly, the main interface of display module 77 comprises rolling literal field, video ads district, advertisement area and the interactive button district relevant with the position in the vehicle-mounted MID advertisement interactive system, uses the vestige register to be electrically connected with the interactive button district.The user can see up-to-date rolling character introduction, notice etc. when appreciating video ads; The rolling advertisement area relevant with the position is bound to the video ads district in entering into a certain advertiser's circumference scope simultaneously, and click can be checked details; The below interactive button can make things convenient for the cab-getter visit various interactive web sites as make a reservation, booking etc.
Wherein, in above-mentioned vehicle-mounted MID advertisement interactive system in the main interface (being initial interface) of display module 77, A is the rolling character area, can all kinds of Word messages of roll display, as Word messages such as news, notice, life general knowledges, click to realize that the webpage details show, and about realizing or the scroll-up/down pattern; B is a video area, can play all kinds of video frequency programs or advertisement, comprises multiple forms such as flv, avi, and video area can amplify played in full screen; It will play excellent video content in turn, as TV information, Internet video and advertisement video etc.; C is the rolling advertisement area relevant with the position, and this regional advertisement is bound to the video ads district in entering into a certain advertiser's circumference scope, and advertisement is necessarily had an area of in advertiser and is bound to the video ads district in the scope; Can scroll-up/down play at ordinary times, and can click the demonstration graph text information; Here, the advertisement area relevant with the position can comprise the soon excellent project of " fresh and alive showing " and city instant messages in the city, comprised concert, the drama performance, and film, exhibition is put on display, competitive sports, cuisines activity, retail popularization activity or the like; D is interactive button district (a guidance to website bar), and row's interactive button icon is arranged along the screen below, and the interactive button district can realize the interactive experience of multiple application, and button itself can increase and decrease; Particularly, click any one interactive button icon, just can enter the corresponding page in website as the button icon that: fashionable life net home page, tourism, cuisines, ChengShi Hotel, urban transportation, website home, Online Music, 3G experience etc. about ten, can increase and decrease according to the actual requirements.
In the above-described embodiments, camera module 78 is used to detect features such as user's (for example cab-getter) sex and age, use LCD touch-screen that the vestige register is used for writing down display module 77 when being used as display scrolling literal, video ads, the advertisement relevant, be used to write down user's advertisement operating position as the interactive button district with the position.Like this, can utilize user's sex, age and, relevant parameters is added up, feed back to the client and analyze and optimize advertisement, thereby reach the purpose of accurate advertisement the operating position of releasing advertisements.
The vehicle-mounted MID accurate advertisement interactive system of the foregoing description as a kind of moving advertising interaction platform, can be used for multiple field; Can fill up the blank of advertising market with the mutual theory of brand-new advertisement, it is high-end to make fashion, the strongest interactive mobile Internet medium; Can merge portable terminal and Internet technology, operate by more humane interface to promote the Internet user, the function expansion that makes mobile Internet terminal and provides corresponding value-added service in vehicle-mounted industry.
For example, when above-mentioned vehicle-mounted MID advertisement interactive system during as vehicle-mounted use, can allow passengers enjoy and freely dominate the individual sexual experience of selecting and controlling, the style of interactive button depends on target consumers and passenger's actual demand.For instance, in Fig. 4,3G is set experiences the district, the passenger can specially enjoy every 3G content service and other introductions to business that Virtual network operator provides by this zone, the ChengShi Hotel district is set, the passenger can browse facility, service and the characteristic of each rank ChengShi Hotel by this zone, and realizes predetermined guest room, by the timely information of subject web site passenger on can view Internet etc.
Here, urban life can comprise 6 big contents, as food and drink, shopping, amusement, travelling, culture and commercial affairs etc., makes the application form of medium can be rich and varied, and use value also can infinitely be amplified.
In sum, the vehicle-mounted MID advertisement interactive system of various embodiments of the present invention, owing to comprise cloud computing center, advertisement information management center, taxi administrative center, GPS position location satellite, gps receiver, NodeB and vehicle-mounted MID terminal, wherein: advertisement information management center, taxi administrative center and NodeB are connected with the cloud computing center signal respectively; Vehicle-mounted MID terminal, NodeB, gps receiver and GPS position location satellite, sequential signal connects; Can merge portable terminal and Internet technology, operate by more humane interface to promote the Internet user, the function expansion that makes mobile Internet terminal and provides corresponding value-added service in vehicle-mounted industry; Thereby can overcome function singleness in the prior art, real-time difference and interactive weak defective, with realize that function is many, real-time good, interactive by force and the advantage of hommization.
It should be noted that at last: the above only is the preferred embodiments of the present invention, be not limited to the present invention, although the present invention is had been described in detail with reference to previous embodiment, for a person skilled in the art, it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. a vehicle-mounted MID accurate advertisement interactive system is characterized in that, comprises cloud computing center, advertisement information management center, taxi administrative center, GPS position location satellite, gps receiver, NodeB and vehicle-mounted MID terminal, wherein:
Described advertisement information management center, taxi administrative center and NodeB are connected with the cloud computing center signal respectively; Described vehicle-mounted MID terminal, NodeB, gps receiver and GPS position location satellite, sequential signal connects.
2. vehicle-mounted MID accurate advertisement interactive system according to claim 1, it is characterized in that, described cloud computing center comprises file server, management server and database, and wherein: described file server, management server and database, sequential signal connects.
3. vehicle-mounted MID accurate advertisement interactive system according to claim 1 and 2 is characterized in that, described vehicle-mounted MID terminal comprises power supply and energy consumption module, GPS module, connected sum conversion chip group, 3G module, memory, CPU and camera module, wherein:
Described connected sum conversion chip group and memory are electrically connected with CPU respectively; Described power supply and energy consumption module, GPS module, camera module and 3G module are electrically connected with connected sum conversion chip group respectively.
4. vehicle-mounted MID accurate advertisement interactive system according to claim 3 is characterized in that also comprise display module, described display module is electrically connected with CPU.
5. vehicle-mounted MID accurate advertisement interactive system according to claim 4 is characterized in that described display module comprises the LCD touch-screen.
6. vehicle-mounted MID accurate advertisement interactive system according to claim 5 is characterized in that described LCD touch-screen comprises the viewing area, and the use vestige register that is electrically connected with described viewing area.
7. vehicle-mounted MID accurate advertisement interactive system according to claim 6, it is characterized in that, described viewing area comprises rolling literal field, video ads district, advertisement area and the interactive button district relevant with the position, and described use vestige register is electrically connected with the interactive button district.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011100831694A CN102291421A (en) | 2011-04-02 | 2011-04-02 | Vehicle-mounted mobile internet device (MID) precise advertisement interaction system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011100831694A CN102291421A (en) | 2011-04-02 | 2011-04-02 | Vehicle-mounted mobile internet device (MID) precise advertisement interaction system |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103377604A (en) * | 2012-04-16 | 2013-10-30 | 李铷 | Comprehensive remote media advertisement control system capable of controlling various video player terminals |
| WO2014089882A1 (en) * | 2012-12-11 | 2014-06-19 | 深圳市奥拓电子股份有限公司 | Led advertisement screen system based on cloud service and intelligent monitoring method therefor |
| CN103944996A (en) * | 2014-04-28 | 2014-07-23 | 昆明能讯科技有限责任公司 | Taxi advertisement intelligent publishing platform based on cloud computing |
| CN104301347A (en) * | 2013-07-18 | 2015-01-21 | 香港生产力促进局 | Vehicle-mounted real-time multichannel information transmission system and method thereof |
| CN110641401A (en) * | 2018-06-27 | 2020-01-03 | 上海擎感智能科技有限公司 | Vehicle exhibition experience method and system based on vehicle-mounted terminal and vehicle-mounted terminal |
| CN110852774A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Vehicle-mounted advertisement pushing method based on starting picture, vehicle networking terminal and vehicle |
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Cited By (6)
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| CN103377604A (en) * | 2012-04-16 | 2013-10-30 | 李铷 | Comprehensive remote media advertisement control system capable of controlling various video player terminals |
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| CN110852774A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Vehicle-mounted advertisement pushing method based on starting picture, vehicle networking terminal and vehicle |
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Application publication date: 20111221 |