CN102255868A - Advertisement publishing system and advertisement publishing method - Google Patents
Advertisement publishing system and advertisement publishing method Download PDFInfo
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- CN102255868A CN102255868A CN2010101768053A CN201010176805A CN102255868A CN 102255868 A CN102255868 A CN 102255868A CN 2010101768053 A CN2010101768053 A CN 2010101768053A CN 201010176805 A CN201010176805 A CN 201010176805A CN 102255868 A CN102255868 A CN 102255868A
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Abstract
The invention relates to a digital advertisement publishing technology, and provides an advertisement publishing system and an advertisement publishing method, which aim at the shortcomings of low advertisement release accuracy when an advertisement is conventionally published by a short message. The advertisement publishing system comprises an advertisement server and an advertisement client. The advertisement server is used for storing advertisement data. The advertisement client comprises a storage module, an acquisition module, a detection module and a playing module, wherein the acquisition module is used for acquiring the advertisement data from the advertisement server, and storing the acquired advertisement data into the storage module; the detection module is used for transmitting a starting command when application associated with the advertisement is detected to be started by a communication terminal; and the playing module is used for reading the advertisement data from the storage module and playing the advertisement data after receiving the starting command. The invention also provides an advertisement publishing method. In the system and the method, the advertisement data can be read and played when the application associated with the advertisement is detected to be started by the mobile communication terminal; the advertisement data also can be downloaded from the server to periodically update advertisement contents; and different advertisements can be set for different application.
Description
Technical field
The present invention relates to the digital advertisement distribution technology, more particularly, relate to a kind of advertisement distributing system and advertisement delivery method.
Background technology
The raising of mobile communication terminal disposal ability makes it be converted to requisite portable multimedia terminal of daily life and commerce terminal from simple means of communication of initial stage.Current mobile communication terminal not only can move multiple client software, also can use to realize diverse network by inserting mobile Internet, such as but not limited to browsing page, send and receive e-mail, build immediate communication platform or the like.Cheap day by day price is added in rich and varied multimedia application and network application, makes mobile communication terminal obtain a large amount of popularizing at short notice.
The universal development that drives peripheral industry of mobile communication terminal, at this wherein, mobile advertisement service develops the earliest.Present stage, mobile advertisement service mainly came issuing advertisement information by mobile short-message.Short message published method easy operating and broad covered area, and cost is lower.Yet the specific aim of this ad distribution mode is relatively poor, and it lacks the effective way that advertisement accurately is delivered to potential customers all the time.Although therefore its unit price is lower, but still has a large amount of advertising expenses to be wasted.In addition, come releasing advertisements can produce a large amount of rubbish weak points letter that disappears, not only influence user experience, and caused huge burden to mobile communications network by short message.Along with day by day increasing of customer complaint, the distribution effect of short message advertisement suffers a disastrous decline, and can't cause that not only the user pays close attention to, even might produce the resentment to advertised product in customer group.
Therefore, need a kind of ad distribution scheme, can effectively overcome the above-mentioned defective that exists among the existing short message advertisement delivery method towards mobile communication terminal.
Summary of the invention
The technical problem to be solved in the present invention is, at existing defective such as advertisement putting poor accuracy during by the short message releasing advertisements, provides a kind of advertisement distributing system and advertisement delivery method.
The technical solution adopted for the present invention to solve the technical problems is:
A kind of advertisement distributing system is used for comprising to the communication terminal releasing advertisements:
Advertisement Server is used for the stores advertisements data;
Advertisement client side comprises:
Memory module;
Acquisition module is used for obtaining ad data from Advertisement Server, and is stored in the memory module;
Detection module is used for sending starting command when detecting communication terminal startup advertisement associated application;
Playing module is used for after receiving starting command, reads ad data and broadcast from memory module.
Preferably, whether the ad data that described acquisition module also is used for regularly detecting on the Advertisement Server upgrades, and when detecting renewal, obtains the ad data of renewal, and in view of the above the ad data in the memory module is upgraded.
Preferably, described playing module also is used for calling the associated website of this advertisement of browser access when detecting the operation of clicking the advertisement of playing.
Preferably, described playing module also is used to generate advertisement broadcast statistical information.
Preferably, described playing module also is used for described advertisement broadcast statistical information is mail to described Advertisement Server.
A kind of advertisement delivery method is used for comprising to the communication terminal releasing advertisements:
Obtaining step comprises from Advertisement Server and obtains ad data and it is stored in this locality;
Detect step, be included in when detecting communication terminal startup advertisement associated application, send starting command;
Play step, be included in receive starting command after, read and be stored in local ad data and play.
Preferably, described obtaining step comprises also whether the ad data on the regular detection Advertisement Server upgrades, and when detecting renewal, obtains the ad data of renewal, and upgrades being stored in local ad data in view of the above.
Preferably, described broadcast step also is included in when detecting the operation of clicking the advertisement of playing, calls the associated website of this advertisement of browser access.
Preferably, described broadcast step comprises that also generating advertisement plays statistical information.
Preferably, described broadcast step comprises that also statistical information is play in described advertisement mails to described Advertisement Server.
Implement technical scheme of the present invention, have following beneficial effect: technical scheme provided by the invention can read ad data and broadcast when detecting the application that mobile communication terminal starts with advertisement is associated.Simultaneously, technical scheme provided by the invention also can be come the regular update ad content by downloading advertising data from server.In addition, the present invention also can be provided with different advertisements at different application.And technical scheme provided by the invention also can directly jump to the associated website of advertisement when detecting the user and click ad content, and can add up ad click and visit information, is back to Advertisement Server, so that real-time detecting advertisement visit situation.Thus one, technical scheme provided by the invention not only can provide abundant ad content, and ad data can regular update.And because advertisement is associated with application, can at the application of correspondence towards the crowd advertisement of correspondence is set, one can improve the accuracy of advertisement putting greatly thus.
Description of drawings
The invention will be further described below in conjunction with drawings and Examples, in the accompanying drawing:
Fig. 1 is the flow chart according to the advertisement delivery method of a preferred embodiment of the present invention;
Fig. 2 is the logical construction schematic diagram according to the advertisement distributing system of a preferred embodiment of the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The invention provides a kind of advertisement distributing system and advertisement delivery method, can read ad data and broadcast when detecting the application that mobile communication terminal starts with advertisement is associated.Simultaneously, technical scheme provided by the invention also can be come the regular update ad content by downloading advertising data from server.In addition, the present invention also can be provided with different advertisements at different application.And technical scheme provided by the invention also can directly jump to the associated website of advertisement when detecting the user and click ad content, and can add up ad click and visit information, is back to Advertisement Server, so that real-time detecting advertisement visit situation.Thus one, technical scheme provided by the invention not only can provide abundant ad content, and ad data can regular update.And because advertisement is associated with application, can at the application of correspondence towards the crowd advertisement of correspondence is set, one can improve the accuracy of advertisement putting greatly thus.Below just come technical scheme provided by the invention is described in detail with specific embodiment in conjunction with the accompanying drawings.
Fig. 1 is the flow chart according to the advertisement delivery method 100 of a preferred embodiment of the present invention.Advertisement delivery method 100 provided by the invention is used for to the communication terminal releasing advertisements, and as shown in Figure 1, method 100 starts from step 102.
Subsequently,, carry out obtaining step, obtain ad data and it is stored in this locality from Advertisement Server at next step 104.
In the specific implementation process, this obtaining step can comprise also whether the ad data on the regular detection Advertisement Server upgrades, and when detecting renewal, obtains the ad data of renewal, and upgrades being stored in local ad data in view of the above.
In the specific implementation process, can obtain and the corresponding a plurality of ad datas of a plurality of client application from Advertisement Server, be to be provided with corresponding ad data at each client application on the Advertisement Server, the different different ad datas of client application configuration.
In the specific implementation process, these client application can be such as but not limited to JICQ, multimedia player, electronic reader, text editor or the like.
Subsequently,, carry out and detect step, be included in when detecting communication terminal startup advertisement associated application, send starting command at next step 106.
In the specific implementation process, can comprise the title of the advertisement associated application (being a kind of client application) that is started in the starting command.
Subsequently,, carry out to play step at next step 108, be included in receive starting command after, read and be stored in local ad data and play.
In the specific implementation process, can from starting command, extract the title of advertisement associated application, read in the local ad data with this and also play with the corresponding ad data of this advertisement associated application.
In the specific implementation process, above-mentioned broadcast step also can be included in when detecting the operation of clicking the advertisement of playing, calls the associated website of this advertisement of browser access.In implementation procedure, each advertisement can be associated with a web site url, so user's website that just can directly go to this advertisement to be associated when the advertisement of click playing is with the product or the service of visit advertisement correspondence.
In the specific implementation process, above-mentioned broadcast step comprises that also generating advertisement plays statistical information, when for example playing advertisement, writes down an advertisement broadcast information at every turn, perhaps increases advertisement broadcasting time automatically.In addition, also can when the advertisement of playing is clicked, increase the concrete access times of this advertisement automatically.By aforesaid operations, can generate advertisement and play statistical information or advertisement visit statistical information, thereby in playing step, above-mentioned advertisement broadcast statistical information or advertisement visit statistical information be mail to Advertisement Server.
At last, method 100 ends at step 110.
The present invention also provides a kind of advertisement distributing system, below just it is described in detail in conjunction with Fig. 2.
Fig. 2 is the logical construction schematic diagram according to the advertisement distributing system 200 of a preferred embodiment of the present invention.Advertisement distributing system 200 provided by the invention is used for to the communication terminal releasing advertisements, and as shown in Figure 2, advertisement distributing system 200 comprises Advertisement Server 202 and advertisement client side 204.
In the specific implementation process, can on Advertisement Server, corresponding ad data be set, the different different ad datas of client application configuration at each client application.
In the specific implementation process, these client application can be such as but not limited to JICQ, multimedia player, electronic reader, text editor or the like.
Acquisition module 2044 is used for obtaining ad data from Advertisement Server 202, and is stored in the memory module 2042.
In the specific implementation process, can obtain many parts of ad datas from Advertisement Server 202, each part ad data is corresponding with a kind of client application.
In the specific implementation process, whether the ad data that this acquisition module 2044 also can be used for regularly detecting on the Advertisement Server 202 upgrades, and when detecting renewal, obtain the ad data of renewal, and in view of the above the ad data that is stored in the memory module 2042 is upgraded.
Detection module 2046 is used for sending starting command when detecting communication terminal startup advertisement associated application.
In the specific implementation process, can comprise the title of the advertisement associated application (being a kind of client application) that is started in the starting command.
In the specific implementation process, can from starting command, extract the title of advertisement associated application, read in the ad data in the memory module 2042 with the corresponding ad data of this advertisement associated application and play with this.
In the specific implementation process, playing module 2048 also is used in when detecting the operation of clicking the advertisement of playing, calls the associated website of this advertisement of browser access.In implementation procedure, each advertisement can be associated with a web site url, so user's website that just can directly go to this advertisement to be associated when the advertisement of click playing is with the product or the service of visit advertisement correspondence.
In the specific implementation process, playing module 2048 also can be used for generating advertisement and plays statistical information, when for example playing advertisement, writes down an advertisement broadcast information at every turn, perhaps increases advertisement broadcasting time automatically.In addition, also can when the advertisement of playing is clicked, increase the concrete access times of this advertisement automatically.By aforesaid operations, can generate advertisement and play statistical information or advertisement visit statistical information, thereby in playing step, above-mentioned advertisement broadcast statistical information or advertisement visit statistical information be mail to Advertisement Server 202.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an advertisement distributing system is used for it is characterized in that to the communication terminal releasing advertisements, comprising:
Advertisement Server is used for the stores advertisements data;
Advertisement client side comprises:
Memory module;
Acquisition module is used for obtaining ad data from Advertisement Server, and is stored in the memory module;
Detection module is used for sending starting command when detecting communication terminal startup advertisement associated application;
Playing module is used for after receiving starting command, reads ad data and broadcast from memory module.
2. advertisement distributing system according to claim 1, it is characterized in that whether the ad data that described acquisition module also is used for regularly detecting on the Advertisement Server upgrades, and when detecting renewal, obtain the ad data of renewal, and in view of the above the ad data in the memory module is upgraded.
3. advertisement distributing system according to claim 1 is characterized in that, described playing module also is used for calling the associated website of this advertisement of browser access when detecting the operation of clicking the advertisement of playing.
4. advertisement distributing system according to claim 1 is characterized in that, described playing module also is used to generate advertisement and plays statistical information.
5. advertisement distributing system according to claim 4 is characterized in that, described playing module is used for that also statistical information is play in described advertisement and mails to described Advertisement Server.
6. an advertisement delivery method is used for it is characterized in that to the communication terminal releasing advertisements, comprising:
Obtaining step comprises from Advertisement Server and obtains ad data and it is stored in this locality;
Detect step, be included in when detecting communication terminal startup advertisement associated application, send starting command;
Play step, be included in receive starting command after, read and be stored in local ad data and play.
7. advertisement delivery method according to claim 6, it is characterized in that described obtaining step comprises also whether the ad data on the regular detection Advertisement Server upgrades, and when detecting renewal, obtain the ad data of renewal, and upgrade being stored in local ad data in view of the above.
8. advertisement delivery method according to claim 6 is characterized in that, described broadcast step also is included in when detecting the operation of clicking the advertisement of playing, calls the associated website of this advertisement of browser access.
9. advertisement delivery method according to claim 6 is characterized in that, described broadcast step comprises that also generating advertisement plays statistical information.
10. advertisement delivery method according to claim 9 is characterized in that, described broadcast step comprises that also statistical information is play in described advertisement mails to described Advertisement Server.
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| CN2010101768053A CN102255868A (en) | 2010-05-21 | 2010-05-21 | Advertisement publishing system and advertisement publishing method |
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| CN2010101768053A CN102255868A (en) | 2010-05-21 | 2010-05-21 | Advertisement publishing system and advertisement publishing method |
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| CN102724276A (en) * | 2012-05-03 | 2012-10-10 | Tcl集团股份有限公司 | Information transmitting method and system based on android system |
| CN103295150A (en) * | 2013-05-20 | 2013-09-11 | 厦门告之告信息技术有限公司 | Advertising release system and advertising release method capable of accurately quantizing and counting release effects |
| CN103491493A (en) * | 2012-06-08 | 2014-01-01 | 北京千橡网景科技发展有限公司 | Method used for advertising in mobile phone and mobile phone used for advertising |
| CN103530797A (en) * | 2013-10-12 | 2014-01-22 | 惠州Tcl移动通信有限公司 | Method and system for releasing advertisements by utilizing set top box |
| CN103533433A (en) * | 2013-05-08 | 2014-01-22 | Tcl集团股份有限公司 | Intelligent television player picture advertisement delivery method and system |
| CN105847945A (en) * | 2016-04-25 | 2016-08-10 | 乐视控股（北京）有限公司 | Video acceleration method and device |
| CN106600321A (en) * | 2016-12-12 | 2017-04-26 | 合肥华耀广告传媒有限公司 | IOS based mobile advertisement platform system |
| CN106790124A (en) * | 2016-12-27 | 2017-05-31 | 北京奇虎科技有限公司 | Network resource transmission control method, device and advertisement distributing system |
| CN109995807A (en) * | 2017-12-29 | 2019-07-09 | 上海智显光电科技有限公司 | A kind of management of multimedia equipment system and method |
| CN110084644A (en) * | 2019-04-24 | 2019-08-02 | 京东方科技集团股份有限公司 | A kind of ad distribution device, advertisement distributing system and advertisement delivery method |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102724276A (en) * | 2012-05-03 | 2012-10-10 | Tcl集团股份有限公司 | Information transmitting method and system based on android system |
| CN102724276B (en) * | 2012-05-03 | 2016-06-15 | Tcl集团股份有限公司 | A kind of information-pushing method based on Android system and system |
| CN103491493A (en) * | 2012-06-08 | 2014-01-01 | 北京千橡网景科技发展有限公司 | Method used for advertising in mobile phone and mobile phone used for advertising |
| CN103533433A (en) * | 2013-05-08 | 2014-01-22 | Tcl集团股份有限公司 | Intelligent television player picture advertisement delivery method and system |
| CN103533433B (en) * | 2013-05-08 | 2018-04-06 | Tcl集团股份有限公司 | The method and system that a kind of intelligent television player picture advertisement is launched |
| CN103295150A (en) * | 2013-05-20 | 2013-09-11 | 厦门告之告信息技术有限公司 | Advertising release system and advertising release method capable of accurately quantizing and counting release effects |
| CN103530797A (en) * | 2013-10-12 | 2014-01-22 | 惠州Tcl移动通信有限公司 | Method and system for releasing advertisements by utilizing set top box |
| CN105847945A (en) * | 2016-04-25 | 2016-08-10 | 乐视控股（北京）有限公司 | Video acceleration method and device |
| CN106600321A (en) * | 2016-12-12 | 2017-04-26 | 合肥华耀广告传媒有限公司 | IOS based mobile advertisement platform system |
| CN106790124A (en) * | 2016-12-27 | 2017-05-31 | 北京奇虎科技有限公司 | Network resource transmission control method, device and advertisement distributing system |
| CN109995807A (en) * | 2017-12-29 | 2019-07-09 | 上海智显光电科技有限公司 | A kind of management of multimedia equipment system and method |
| CN110084644A (en) * | 2019-04-24 | 2019-08-02 | 京东方科技集团股份有限公司 | A kind of ad distribution device, advertisement distributing system and advertisement delivery method |
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Application publication date: 20111123 |