CN102214414A - Advertisement system and advertisement playing method - Google Patents
Advertisement system and advertisement playing method Download PDFInfo
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- CN102214414A CN102214414A CN2010101407182A CN201010140718A CN102214414A CN 102214414 A CN102214414 A CN 102214414A CN 2010101407182 A CN2010101407182 A CN 2010101407182A CN 201010140718 A CN201010140718 A CN 201010140718A CN 102214414 A CN102214414 A CN 102214414A
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Abstract
The invention provides an advertisement system and an advertisement displaying method. The advertisement system is used for playing advertisement contents. The advertisement system comprises a data generating device, a displaying device, an infrared ray sensor, and a controlling unit, wherein the data generating device is used for generating the advertisement contents; the displaying device is coupled with the data generating device and outputting the advertisement contents; the infrared ray sensor is used for detecting the change of an infrared signal of the displaying device in a preset range so as to generate a detection result; and the controlling is used for controlling the action of the data generating device according to the detection result. According to the invention, the advertisement contents can be adjusted according to the distance between a consumer and the displaying device so as to provide vivid and interactive advertisement, and effectively improve the effect of the advertisement.
Description
Technical field
The present invention relates to a kind of ad system and advertisement broadcast method, referring to especially a kind ofly provides lively and is rich in interactive advertising results, and effectively promotes the ad system and the advertisement broadcast method of advertising results.
Background technology
" advertisement " is a kind of behavior of transmitting information, and along with development of science and technology, deriving is many different forms.Yet no matter be to adopt which kind of form, advertisement can only wait for passively that people read or listen to.Therefore, how to improve the interactive of advertisement, and then promote advertising results and become one of target that industry makes great efforts.
Summary of the invention
Therefore, fundamental purpose of the present invention promptly is to provide a kind of ad system and advertisement broadcast method.
The present invention discloses a kind of ad system, is used for playing an ad content, and this ad system includes a data generating apparatus, and this data generating apparatus is used for producing this ad content; One display device, this display device is coupled to this data generating apparatus, is used for exporting this ad content; One infrared sensor, this infrared sensor are used for detecting the interior infrared signal variation of a preset range of this display device, to produce a testing result; And a control module, this control module is used for controlling the running of this data generating apparatus according to this testing result.
The present invention also discloses a kind of advertisement broadcast method, and this method includes by a display device exports an ad content; The interior infrared signal of a preset range that detects this display device changes, to produce a testing result; And, adjust this shown ad content of this display device according to this testing result.
The present invention can adjust ad content, thereby can provide lively and be rich in interactive advertising results according to the distance of consumer and display device, effectively promotes advertising results.
Description of drawings
Fig. 1 is the synoptic diagram of an ad system of the embodiment of the invention.
Fig. 2 is the synoptic diagram of an ad playing flow process of the embodiment of the invention.
The primary clustering symbol description:
10 ad systems
102 data generating apparatus
104 display device
106 infrared sensors
108 control modules
The DET testing result
20 ad playing flow processs
200,202,204,206,208 steps
Embodiment
Please refer to Fig. 1, Fig. 1 is the synoptic diagram of an ad system 10 of the embodiment of the invention.Ad system 10 is with interactive mode playing advertisements, and it includes a data generating apparatus 102, a display device 104, an infrared sensor 106 and a control module 108.Data generating apparatus 102 is used for producing ad content, and to the display device 104 of exporting, to pass through display device 104 playing advertisements.Infrared sensor 106 is used for detecting the interior infrared signal variation of a preset range of display device 104, to produce a testing result DET.Control module 108 can be according to testing result DET, the running of control data generation device 102, and can further control the running of display device 104 in another embodiment.
In simple terms, ad system 10 can be adjusted the running of display device 104 according to the DET as a result of the infrared detection in the particular range of display device 104, makes it produce interactively advertising results, attracts consumer's sight.For instance, if infrared sensor 106 does not detect infrared signal that human body causes when changing, then according to testing result DET, but control module 108 designation data generation devices 102 output general advertisement contents, as buyer's guide, the introduction of recreation area sight spot etc.When in infrared ray sensor 106 detects the particular range of display device 104, having human body to cause infrared signal to change, then but control module 108 designation data generation devices 102 are exported a presupposed information, for example: " welcome ", " instant weather forecast ", " hot bargain commodity " etc.In this case, for the consumer, display device 104 shown information no longer are stiff and unalterable contents, but lively, have an interactive platform, therefore can promote advertising results.
Be noted that ad system 10 shown in Figure 1 is embodiments of the invention, those of ordinary skills should do different modifications, and be not limited thereto according to system requirements.For instance, data generating apparatus 102 can be a data memory device, as storage card, hard disk etc., can also be the computer system with data processing function.If data generating apparatus 102 is realized with computer system, then can further increase controlling mechanism, for example can realize display device 104 by a touch control display apparatus, then display device 104 not only has Presentation Function, also the running of may command data generating apparatus 102.The embodiment of controlling a computer system with touch control display apparatus should be well known to those of ordinary skill in the art, and non-emphasis of the present invention, so will not give unnecessary details.
In addition, the presupposed information that control module 108 designation data generation devices 102 are exported is not limited to images such as literal, picture, also can be in response to system requirements or design and other variations are arranged.For example, if display device 104 comprises loudspeaker, then the presupposed information exported of data generating apparatus 102 also can comprise voice signal.
On the other hand, control module 108 also can further be controlled the running of display device 104 except control data generation device 102.For example, if display device 104 is a LCD, then control module 108 can be according to testing result DET, and when nothing detected human body, control display device 104 was turned down backlight illumination, to save electrical source consumption.
Moreover infrared sensor 106 is by infrared detection mode sensing infrared signal, and it preferably is thermal release electric infra-red ray sensor (Pyroelectric Infrared Radial Sensor), but not as limit.If infrared sensor 106 is the distance of human body and display device 104 further, then control module 108 also can be according to the difference of distance, the running of control data generation device 102 or display device 104 in different ways; For example, when close together, the complicated data of control module 108 may command data generating apparatus, 102 outputs, or control display device 104 is with high-resolution display frame.
Therefore, from the above, ad system 10 changes according to the infrared signal in the particular range, adjusts ad content, providing lively, to have interactive platform, and then promotes advertising results.Be noted that aforesaid embodiment is in order to illustrate spirit of the present invention, those of ordinary skills should do suitable adjustment according to applied scope.For example, if ad system 10 is applied to the sight spot guide to visitors, and display device 104 has touch display function, then can infrared sensor 106 detected the people near the time, can start sight spot guide to visitors function by control module 108, and unmanned near the time, show scenery picture.If ad system 10 is applied to the doorway, dining room, then can set when the guest is close, play the voice of " welcome ", and show " dining room introduction " or input such as " meal inquiry " touch-control service.If ad system 10 is applied to the shop, then can set when the guest is close, " buyer's guide " or touch-controls such as " bargain goods inquiries " input service is provided.By this, ad system 10 can provide lively and be rich in interactive advertising results, effectively promotes advertising results.
The running of ad system 10 can further reduce an ad playing flow process 20, as shown in Figure 2.Ad playing flow process 20 comprises following steps:
Step 200: beginning.
Step 202: the ad content that display device 104 output data generation devices 102 are produced.
Step 204: the interior infrared signal of preset range that infrared sensor 106 detects display device 104 changes, to produce testing result DET.
Step 206: control module 108 is according to testing result DET, the running of control data generation device 102 or display device 104.
Step 208: finish.
The detailed content of ad playing flow process 20 can not given unnecessary details at this with reference to aforementioned.
In known technology, no matter adopt which kind of form, advertisement can only wait for passively that people read or listen to, and can't effectively cause consumer's attention.Under comparing, the present invention can adjust ad content, thereby can provide lively and be rich in interactive advertising results according to the distance of consumer and display device, effectively promotes advertising results.
The above only is preferred embodiment of the present invention, and every equalization that the scope of claims is done according to the present invention changes and modifies, and all should belong to covering scope of the present invention.
Claims (15)
1. an ad system is used for playing an ad content, and this ad system comprises:
One data generating apparatus, this data generating apparatus is used for producing this ad content;
One display device, this display device is coupled to this data generating apparatus, is used for exporting this ad content;
One infrared sensor, this infrared sensor are used for detecting the interior infrared signal variation of a preset range of this display device, to produce a testing result; And
One control module, this control module are used for controlling the running of this data generating apparatus according to this testing result.
2. ad system as claimed in claim 1 when wherein this control module has a human body in this testing result shows this preset range, is controlled this data generating apparatus, and this ad content that this data generating apparatus is produced comprises a presupposed information.
3. ad system as claimed in claim 1, wherein this control module also is used for adjusting the running of this display device according to this testing result.
4. ad system as claimed in claim 1, wherein this data generating apparatus is a computing machine.
5. ad system as claimed in claim 1, wherein this display device is a touch control display apparatus, this data generating apparatus of may command.
6. ad system as claimed in claim 1, wherein this infrared sensor is a thermal release electric infra-red ray sensor.
7. ad system as claimed in claim 1, wherein this control module is used for according to this testing result, judges the distance of the interior human body of this preset range and this display device, and controls the running of this data generating apparatus according to this.
8. ad system as claimed in claim 7, wherein this control module is used for distance in this human body and this display device during less than a preset value, controls this data generating apparatus, to adjust this ad content.
9. ad system as claimed in claim 7, wherein this control module also is used for distance in this human body and this display device during greater than a preset value, controls the brightness of this display device.
10. advertisement broadcast method, this method comprises:
Export an ad content by a display device;
The interior infrared signal of a preset range that detects this display device changes, to produce a testing result; And
According to this testing result, adjust this shown ad content of this display device.
11. advertisement broadcast method as claimed in claim 10, wherein, adjust the step of this shown ad content of this display device, when in this testing result shows this preset range, a human body being arranged according to this testing result, adjust this ad content, make this ad content comprise a presupposed information.
12. advertisement broadcast method as claimed in claim 10, this method also comprise according to this testing result, adjust the step of the running of this display device.
13. advertisement broadcast method as claimed in claim 10, wherein according to this testing result, adjust the step of this shown ad content of this display device, according to this testing result, judge the distance of the interior human body of this preset range and this display device, and control the running of this data generating apparatus according to this.
14. advertisement broadcast method as claimed in claim 13, wherein, adjust the step of this shown ad content of this display device, in the distance of this human body and this display device during less than a preset value according to this testing result, control this data generating apparatus, to adjust this ad content.
15. advertisement broadcast method as claimed in claim 13, wherein according to this testing result, adjust the step of this shown ad content of this display device, the distance that also is included in this human body and this display device is controlled the operation of the brightness of this display device during greater than a preset value.
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| CN2010101407182A CN102214414A (en) | 2010-04-07 | 2010-04-07 | Advertisement system and advertisement playing method |
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| CN2010101407182A CN102214414A (en) | 2010-04-07 | 2010-04-07 | Advertisement system and advertisement playing method |
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| CN103077695A (en) * | 2012-12-20 | 2013-05-01 | 广州视睿电子科技有限公司 | Method and device for automatically adjusting brightness of television-computer integrated machine |
| CN103165062A (en) * | 2011-12-15 | 2013-06-19 | 联发科技（新加坡）私人有限公司 | Method and device of controlling multimedia player power supply |
| CN103198776A (en) * | 2012-01-06 | 2013-07-10 | 冠捷投资有限公司 | Interaction display used in private space of public place |
| CN103218965A (en) * | 2013-03-25 | 2013-07-24 | 汪晓春 | Two-dimensional code intelligent display device |
| CN104809966A (en) * | 2015-04-22 | 2015-07-29 | 黄雪莲 | Advertisement putting method and terminal |
| CN105118407A (en) * | 2015-09-08 | 2015-12-02 | 深圳创维－Rgb电子有限公司 | Electronic product and method and system for LOGO display of same |
| CN105303972A (en) * | 2015-11-29 | 2016-02-03 | 赵忠义 | Automatic adjustment type energy-saving advertising cabinet |
| CN105513514A (en) * | 2016-02-29 | 2016-04-20 | 赵忠义 | Environment-friendly multimedia advertising cabinet |
| CN105609005A (en) * | 2015-11-29 | 2016-05-25 | 赵忠义 | Automatic adjustment advertisement cabinet |
| CN106328006A (en) * | 2016-10-25 | 2017-01-11 | 南京奥拓电子科技有限公司 | Interactive advertisement program displaying method |
| CN110221700A (en) * | 2019-06-20 | 2019-09-10 | 北京海益同展信息科技有限公司 | Virtual rack display systems |
| WO2020073332A1 (en) * | 2018-10-12 | 2020-04-16 | 深圳市邻道传媒有限公司 | Data stream playback method, electronic device, and storage medium |
| CN111369905A (en) * | 2020-04-17 | 2020-07-03 | 深圳中润光电技术股份有限公司 | Multifunctional three-dimensional LED Christmas tree display screen |
| JP2021002037A (en) * | 2016-07-08 | 2021-01-07 | マニュファクチャリング・リソーシズ・インターナショナル・インコーポレーテッド | Mirror with integrated electronic display |
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| CN104809966A (en) * | 2015-04-22 | 2015-07-29 | 黄雪莲 | Advertisement putting method and terminal |
| CN105118407A (en) * | 2015-09-08 | 2015-12-02 | 深圳创维－Rgb电子有限公司 | Electronic product and method and system for LOGO display of same |
| CN105609005A (en) * | 2015-11-29 | 2016-05-25 | 赵忠义 | Automatic adjustment advertisement cabinet |
| CN105303972A (en) * | 2015-11-29 | 2016-02-03 | 赵忠义 | Automatic adjustment type energy-saving advertising cabinet |
| CN105513514A (en) * | 2016-02-29 | 2016-04-20 | 赵忠义 | Environment-friendly multimedia advertising cabinet |
| JP2021002037A (en) * | 2016-07-08 | 2021-01-07 | マニュファクチャリング・リソーシズ・インターナショナル・インコーポレーテッド | Mirror with integrated electronic display |
| JP7164567B2 (en) | 2016-07-08 | 2022-11-01 | マニュファクチャリング・リソーシズ・インターナショナル・インコーポレーテッド | Mirror with integrated electronic display |
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| CN106328006A (en) * | 2016-10-25 | 2017-01-11 | 南京奥拓电子科技有限公司 | Interactive advertisement program displaying method |
| WO2020073332A1 (en) * | 2018-10-12 | 2020-04-16 | 深圳市邻道传媒有限公司 | Data stream playback method, electronic device, and storage medium |
| CN110221700A (en) * | 2019-06-20 | 2019-09-10 | 北京海益同展信息科技有限公司 | Virtual rack display systems |
| WO2020253268A1 (en) * | 2019-06-20 | 2020-12-24 | 北京海益同展信息科技有限公司 | Virtual shelf display system |
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| CN111369905A (en) * | 2020-04-17 | 2020-07-03 | 深圳中润光电技术股份有限公司 | Multifunctional three-dimensional LED Christmas tree display screen |
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