CN102147728A - Method for inserting advertisements in game - Google Patents
Method for inserting advertisements in game Download PDFInfo
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- CN102147728A CN102147728A CN2011100843456A CN201110084345A CN102147728A CN 102147728 A CN102147728 A CN 102147728A CN 2011100843456 A CN2011100843456 A CN 2011100843456A CN 201110084345 A CN201110084345 A CN 201110084345A CN 102147728 A CN102147728 A CN 102147728A
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Abstract
The invention provides a method for inserting advertisements in a game, which comprises the following steps: (1) before starting an advertisement module, coding a pixel value of the resources of the game to be 0 and rendering; and coding an ID (identification) mark of the advertisement module to the pixel value and rendering; (2) in the process of game running, starting the advertisement module, controlling a graphical interface of the bottom layer of the game and sequentially rendering all resources of the game; (3) intercepting and filtrating the resources of the game so as to obtain a coding value of the rendered resources and transferring the calling of the game on an API (application program interface) of the bottom layer of a pattern to the advertisement module; (4) in the display process of the advertisement module, a game player clicks a mouse and extracts the pixel value of the clicked background rendered surface, then transforming the pixel value to an ID code so as to judge whether the game player clicks the advertisement resource; (5) displaying the advertisement resource matched with the clicked position; and (6) continuing the game. By using the method, the advertisement can be inserted into the game without modifying a main program of the game.
Description
Technical field
The present invention relates to a kind of method of inserting advertisement, specifically, relate to a kind of method of in recreation, inserting advertisement.
Background technology
Fast development along with entertainment industry, online game has become a kind of entertainment way of a lot of people in the daily life, and day by day increasing along with recreation, advertisement delivery in online game, its commercial effect is increasing, with respect to traditional TV, press advertising, the advertisement of online game has huge advantage and chance.
Insert advertisement at present and take following method usually in online game: at first game developer is designed interface, the advertiser need to select the interface of commercial breaks then, the game programmer deciphers that according to the selected recreation of client and makes amendment, advertisement is embedded in the game content, make ad content become a part of content of game content.In the process of running game, demonstrate advertisement content, reach the purpose of advertisement delivery.
The method of this insertion advertisement, its defective is: ad content and broadcast time are fixed, and, if ad content is made amendment or when replacing, then needed to revise or redesign whole interface, increased design and complicated operation degree.
Chinese patent application number is 200710094008.9 and 200710093802.1 also to disclose the method that breaks for commercialsy in the recreation, but these technology exist following weak point:
1. can't carry out alternately with the 3D model that inserts;
2. can't get around anti-externally hung software fully;
3. version instability;
4. hardware resource consumption is big;
5. the type of play of Zhi Chiing is few.
Summary of the invention
The technical problem to be solved in the present invention is: provide a kind of advertising model of realizing and inserting mutual, the stable method of better inserting advertisement in recreation.
In order to realize the object of the invention, the invention provides a kind of method of in recreation, inserting advertisement, under the condition that does not change the recreation master routine, will imbed in the recreation in the advertisement module of making, its step comprises:
(1) the resource pixel value of recreation own is encoded to 0 and play up, the ID of advertisement module is indicated is encoded in the pixel value and plays up;
(2) in the game running process, start described advertisement module, the bottom graphic interface of control recreation, and play up all game resources successively;
(3) game resource is tackled and is filtered, obtain the encoded radio of being played up resource, with recreation to the calling branch of figure bottom API on advertisement module;
(4) in the advertisement module procedure for displaying, the player clicks the mouse, and extracts the pixel value that the surface is played up on the backstage of being clicked, value with this pixel is converted to the ID identification code then, judges whether the player clicks advertising resource, if, enter step (5), if not, step (6) entered;
(5) show the advertising resource that click location is mated;
(6) continue recreation.
Further, also comprise time that the statistics advertising resource shows in the described step (5) or/and area, and upload to Advertisement Server.
Further, the coding described in the step (1) adopts the shader technology.
Further, playing up described in the step (1) (2) adopted the HOOK method.
Further, the method for SDK access is adopted in interception described in the step (3) and filtration.
Compared with prior art, technical advantage of the present invention is: by the click advertisement, realize realizing alternately that with the advertising model that inserts advertisement shows that opportunity is more reasonable that range of application is more extensive.
The present invention will be further described will to adopt the mode of specific embodiments and the drawings combination below.
Description of drawings
Fig. 1 is the process flow diagram of present embodiment.
Embodiment
For clearer understanding technology contents of the present invention, especially exemplified by specific embodiment and cooperate appended illustrate as follows.
See also Fig. 1, Fig. 1 is the process flow diagram of present embodiment.Under the condition that does not change the recreation master routine, will imbed in the recreation in the advertisement module of making, its step comprises:
(1) before advertisement module starts, the resource pixel value of recreation own is encoded to 0 and play up, the ID of advertisement module is indicated is encoded in the pixel value and plays up.The coded system of present embodiment adopts the shader technology, perhaps similar shader technology also can realize, the Shader technology is the DirectX API of Microsoft (Application Programming Interface, be application programming interface) characteristic supported, under the help of Shader, the programmer can directly be used GPU as parallel processor, this technology for a person skilled in the art, belong to prior art, be not described in detail in this, present embodiment adopts this coded system to make system more reliable and stable, and hardware resource consumption still less.
(2) in the game running process, start described advertisement module, the bottom graphic interface of control recreation, and play up all game resources successively;
The mode of playing up described in above-mentioned steps (1), (2) adopts HOOK (hook) method, perhaps similar HOOK technology also can realize, use the HOOK method, expanded the type of play of supporting, improved the stability of version, and greatly reduced the consumption of hardware resource.
(3) game resource is tackled and is filtered, obtain the encoded radio of being played up resource, with recreation to the calling branch of figure bottom API on advertisement module.
Interception in the present embodiment and filter method, adopt SDK (Software Development Kit, be SDK (Software Development Kit)) method that inserts, provide API to recreation, anti-virus and anti-plug-in detection have been got around fully, can on how different hardware environments, move normally operation in different game environments.
(4) in the advertisement module procedure for displaying, the player clicks the mouse, and extracts the pixel value that the surface is played up on the backstage of being clicked, value with this pixel is converted to the ID identification code then, judges whether the player clicks advertising resource, if, enter step (5), if not, step (6) entered.
(5) show the advertising resource that click location is mated, as required, can also show the time, perhaps display area, perhaps time and area, and upload to Advertisement Server.
(6) continue recreation.
Present embodiment realizes realizing alternately that with the advertising model that inserts advertisement shows that opportunity is more reasonable that range of application is more extensive by the click advertisement.
And, do not invade game developer's rights and interests because present embodiment is not made any modification to the recreation master routine.
More than show and described ultimate principle of the present invention, principal character and advantage of the present invention.The technician of the industry should understand; the present invention is not restricted to the described embodiments; that describes in the foregoing description and the instructions just illustrates principle of the present invention; the present invention also has various changes and modifications without departing from the spirit and scope of the present invention, and these changes and improvements all fall in the claimed scope of the invention.The claimed scope of the present invention is defined by appending claims and equivalent thereof.
Claims (5)
1. method of in recreation, inserting advertisement, it is characterized in that: under the condition that does not change the recreation master routine, will imbed in the recreation in the advertisement module of making, its step comprises:
(1) the resource pixel value of recreation own is encoded to 0 and play up, the ID of advertisement module is indicated is encoded in the pixel value and plays up;
(2) in the game running process, start described advertisement module, the bottom graphic interface of control recreation, and play up all game resources successively;
(3) game resource is tackled and is filtered, obtain the encoded radio of being played up resource, with recreation to the calling branch of figure bottom API on advertisement module;
(4) in the advertisement module procedure for displaying, the player clicks the mouse, and extracts the pixel value that the surface is played up on the backstage of being clicked, value with this pixel is converted to the ID identification code then, judges whether the player clicks advertising resource, if, enter step (5), if not, step (6) entered;
(5) show the advertising resource that click location is mated;
(6) continue recreation.
2. according to the described method of in recreation, inserting advertisement of claim 1, it is characterized in that: also comprise time that the statistics advertising resource shows in the described step (5) or/and area, and upload to Advertisement Server.
3. according to the described method of inserting advertisement in recreation of claim 1, it is characterized in that: the coding described in the step (1) adopts the shader technology.
4. according to the described method of inserting advertisement in recreation of claim 1, it is characterized in that: playing up described in step (1) and (2) adopted the HOOK method.
5. according to the described method of in recreation, inserting advertisement of claim 1, it is characterized in that: the method that interception described in the step (3) and filtration adopt SDK to insert.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100843456A CN102147728A (en) | 2011-04-02 | 2011-04-02 | Method for inserting advertisements in game |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100843456A CN102147728A (en) | 2011-04-02 | 2011-04-02 | Method for inserting advertisements in game |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102147728A true CN102147728A (en) | 2011-08-10 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2011100843456A Pending CN102147728A (en) | 2011-04-02 | 2011-04-02 | Method for inserting advertisements in game |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007139659A1 (en) * | 2006-05-26 | 2007-12-06 | Microsoft Corporation | Software applications with embedded advertisements |
| CN101271488A (en) * | 2007-04-23 | 2008-09-24 | 盛趣信息技术（上海）有限公司 | Method for advertisement insertion in game |
| CN101866467A (en) * | 2009-04-17 | 2010-10-20 | 中兴通讯股份有限公司 | Realization method and system for issuing advertisement and game advertisement server |
-
2011
- 2011-04-02 CN CN2011100843456A patent/CN102147728A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2007139659A1 (en) * | 2006-05-26 | 2007-12-06 | Microsoft Corporation | Software applications with embedded advertisements |
| CN101271488A (en) * | 2007-04-23 | 2008-09-24 | 盛趣信息技术（上海）有限公司 | Method for advertisement insertion in game |
| CN101866467A (en) * | 2009-04-17 | 2010-10-20 | 中兴通讯股份有限公司 | Realization method and system for issuing advertisement and game advertisement server |
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Application publication date: 20110810 |