CN102131122A - Method for digital television to display advertisement in play state - Google Patents
Method for digital television to display advertisement in play state Download PDFInfo
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- CN102131122A CN102131122A CN 201110023657 CN201110023657A CN102131122A CN 102131122 A CN102131122 A CN 102131122A CN 201110023657 CN201110023657 CN 201110023657 CN 201110023657 A CN201110023657 A CN 201110023657A CN 102131122 A CN102131122 A CN 102131122A
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- FGUUSXIOTUKUDN-IBGZPJMESA-N C1(=CC=CC=C1)N1C2=C(NC([C@H](C1)NC=1OC(=NN=1)C1=CC=CC=C1)=O)C=CC=C2 Chemical compound C1(=CC=CC=C1)N1C2=C(NC([C@H](C1)NC=1OC(=NN=1)C1=CC=CC=C1)=O)C=CC=C2 FGUUSXIOTUKUDN-IBGZPJMESA-N 0.000 claims description 4
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Abstract
The invention relates to the field of application of value added services of digital televisions, in particular to a method for the digital television to display an advertisement in a play state. By the method, when the position of a current video window is overlapped with the display position of the advertisement, the video window and the advertisement are not overlapped by regulating the size and position of the video window without influencing the program watching of a user at the same time of normally displaying the advertisement; and after the display of the advertisement is finished, the video window is recovered to an original size and an original position. Therefore, the effect of realizing advertisement display and video play at the same time without influencing each other is achieved; and the method is more favorable for the development and popularization of the value added services of the type.
Description
Technical field
The present invention relates to Digital Television value-added service application, be specially the method for a kind of Digital Television display ads under broadcast state.
Background technology
In the Digital Television value-added service, advertising service has critical role and effect, but along with the continuous expansion of advertisement indication range and the continuous increase of quantity, can produce following problem: under the playing programs state, a part of video window is blocked in advertisement meeting in the demonstration, influences the user and normally watches; Tradition or way commonly used are that advertisement directly is shown on the video window, sometimes in order to increase the display effect of advertisement, also with advertisement display background zone with certain color filling, thoroughly blocked should the zone video pictures, influence the user and watch program.
Summary of the invention
The present invention is just at above technical problem, the size and the position of adjustable video output window are provided, it is not overlapping that video window and advertisement display window are shown, do not influence the method that the user watches a kind of Digital Television display ads under broadcast state of program in normal display ads yet.
Concrete technical scheme of the present invention is as follows:
The method of a kind of Digital Television display ads under broadcast state may further comprise the steps:
A. under video broadcasting condition, obtain coordinate and wide height with the recording of video window, be designated as (X0, Y0, W0, H0), execution in step b;
B. obtain and write down the coordinate and the wide height of the advertisement display window that will show, be designated as (X1, Y1, W1, H1), execution in step c;
If c. advertisement display window and video window have the overlapping region, execution in step d; Otherwise execution in step f;
D. video window size is adjusted, if the overlapping region is positioned at the bottom of video window, window coordinates and position be adjusted into (X0, Y0, W0, H0-H1); If the overlapping region is positioned at the top of video window, window coordinates and position be adjusted into (X0, Y0+H1, W0, H0-H1); If the overlapping region is positioned at the left side of video window, window coordinates and position be adjusted into (X0+W1, Y0, W0-W1, H0); If the overlapping region is positioned at the right of video window, window coordinates and position be adjusted into (X0, Y0, W0-W1, H0); According to adjusted video window size display video; Execution in step e;
E. display ads the zone (X1, Y1, W1, H1) in; Execution in step f;
F. advertisement show finish after, recover video window size and be (X0, Y0, W0, H0).
Described broadcast state just thinks that for as long as the video window on the interface has video system is in broadcast state.
If the position of video window and advertisement display position have the overlapping region, adjust the size and the position of video output window.
After the advertisement demonstration was finished, the video output window reverted to origin-location and wide height.
No matter video output is NTSC or PAL, all can adjust its size and position.
Described advertisement is play and is supported the video window convergent-divergent of four positions (single or multiple positions simultaneously) up and down.
When the display position of video window position and advertisement had the overlapping region, by adjusting the size and the position of video output window, it was no longer overlapping to reach video window and advertisement demonstration, does not also influence the user and watch program in normal display ads; Advertisement shows finishes the rear video window restoration to original size and position.
Good effect of the present invention is embodied in: solved under the video broadcasting condition, because advertisement display position and video window location overlap cause the user can't normally watch the problem of complete video frequency program, reaching advertisement demonstration and video playback carries out simultaneously, the effect that is independent of each other more helps the development and the popularization of the type value-added service.
Description of drawings
Fig. 1 is the structural representation of embodiment 1 among the present invention.
Fig. 2 is the structural representation of embodiment 2 among the present invention.
Fig. 3 is the structural representation of embodiment 3 among the present invention.
Fig. 4 is the structural representation of embodiment 4 among the present invention.
Wherein, 1---video window, 2---advertisement display window.
Embodiment
The invention will be further described according to Figure of description and specific embodiment below.
Embodiment one:
As Fig. 1, coordinate and the wide height of gathering video window are (X0=0, Y0=0, W0=500, H0=500), the coordinate of advertisement display window and wide height are (X1=0, Y1=400, W1=500, H1=100), from coordinate, the following region overlapping of advertisement display window and video window, need be adjusted into (X0=0, Y0=0 this moment with window coordinates and position, W0=500, H0-H1=400).Display ads the zone (X1, Y1, W1, H1) in; Advertisement show finish after, recover video window size and be (X0, Y0, W0, H0).
Embodiment two:
As Fig. 2, coordinate and the wide height of gathering video window are (X0=0, Y0=0, W0=500, H0=500), the coordinate of advertisement display window and wide height are (X1=0, Y1=0, W1=500, H1=100), from coordinate, the top region overlapping of advertisement display window and video window, need be adjusted into (X0=0, Y0+H1=100 this moment with window coordinates and position, W0=500, H0-H1=400); Display ads the zone (X1, Y1, W1, H1) in; Advertisement show finish after, recover video window size and be (X0, Y0, W0, H0).
Embodiment three:
As Fig. 3, coordinate and the wide height of gathering video window are (X0=0, Y0=0, W0=500, H0=500), the coordinate of advertisement display window and wide height are (X1=0, Y1=0, W1=100, H1=500), from coordinate, the region overlapping on the left side of advertisement display window and video window, need be adjusted into (X0+W1=100, Y0=0 this moment with window coordinates and position, W0-W1=400, H0=500); Display ads the zone (X1, Y1, W1, H1) in; Advertisement show finish after, recover video window size and be (X0, Y0, W0, H0).
Embodiment four:
As Fig. 4, coordinate and the wide height of gathering video window are (X0=0, Y0=0, W0=500, H0=500), the coordinate of advertisement display window and wide height are (X1=400, Y1=0, W1=100, H1=500), from coordinate, the region overlapping on the right of advertisement display window and video window, need be adjusted into (X0=0, Y0=0 this moment with window coordinates and position, W0-W1=400, H0=500), display ads is at zone (X1, Y1, W1, H1) in; Advertisement show finish after, recover video window size and be (X0, Y0, W0, H0).
Embodiment five:
At set-top box Region(painting canvas) in the scope of viewing area, the coordinate of video window and wide height are to appoint
Meaning is adjusted, and wide as painting canvas is 720 pixels, and height is 576 pixels, and in this zone, the video window position can at will be adjusted, and minimum wide and height is 0, and maximum wide and height is respectively 720 and 576; Whether the size of painting canvas is according to the performance of set-top-box chip and is SD or high definition decision in addition.
When video window and advertisement display window have when overlapping, at first, revise video according to the position of overlapping region
It is by calling the interface function realization that chip provides that position of window and size, concrete modification are carried out; Then at the intrinsic regional display ads of advertisement, can be implemented in the effect that video and advertisement show simultaneously under the same window.
Claims (6)
1. the method for Digital Television display ads under broadcast state is characterized in that may further comprise the steps:
A. under video broadcasting condition, obtain coordinate and wide height with the recording of video window, be designated as (X0, Y0, W0, H0), execution in step b;
B. obtain and write down the coordinate and the wide height of the advertisement display window that will show, be designated as (X1, Y1, W1, H1), execution in step c;
If c. advertisement display window and video window have the overlapping region, execution in step d; Otherwise execution in step f;
D. video window size is adjusted, if the overlapping region is positioned at the bottom of video window, window coordinates and position be adjusted into (X0, Y0, W0, H0-H1); If the overlapping region is positioned at the top of video window, window coordinates and position be adjusted into (X0, Y0+H1, W0, H0-H1); If the overlapping region is positioned at the left side of video window, window coordinates and position be adjusted into (X0+W1, Y0, W0-W1, H0); If the overlapping region is positioned at the right of video window, window coordinates and position be adjusted into (X0, Y0, W0-W1, H0); According to adjusted video window size display video; Execution in step e;
E. display ads the zone (X1, Y1, W1, H1) in; Execution in step f;
F. advertisement show finish after, recover video window size and be (X0, Y0, W0, H0).
2. the method for Digital Television according to claim 1 display ads under broadcast state is characterized in that: described broadcast state just thinks that for as long as the video window on the interface has video system is in broadcast state.
3. the method for Digital Television according to claim 1 display ads under broadcast state is characterized in that: if the position of video window and advertisement display position have the overlapping region, adjust the size and the position of video output window.
4. the method for Digital Television according to claim 1 display ads under broadcast state is characterized in that: after the advertisement demonstration was finished, the video output window reverted to origin-location and wide height.
5. the method for Digital Television according to claim 1 display ads under broadcast state is characterized in that: no matter video output is NTSC or PAL, all can adjust its size and position.
6. the method for Digital Television according to claim 1 display ads under broadcast state is characterized in that: described advertisement is play and is supported the video window convergent-divergent of four positions (single or multiple positions simultaneously) up and down.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100236576A CN102131122B (en) | 2011-01-21 | 2011-01-21 | Method for digital television to display advertisement in play state |
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| CN2011100236576A CN102131122B (en) | 2011-01-21 | 2011-01-21 | Method for digital television to display advertisement in play state |
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| CN102131122A true CN102131122A (en) | 2011-07-20 |
| CN102131122B CN102131122B (en) | 2012-08-15 |
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Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103237179A (en) * | 2013-04-03 | 2013-08-07 | 广东威创视讯科技股份有限公司 | Method and device for displaying tiled wall video window subtitles |
| CN103530074A (en) * | 2012-07-05 | 2014-01-22 | 珠海扬智电子科技有限公司 | Screen display method and system |
| CN103634649A (en) * | 2012-08-20 | 2014-03-12 | 慧视传媒有限公司 | Method and device for combining visual message in the visual signal |
| CN104469513A (en) * | 2013-09-25 | 2015-03-25 | 联想(北京)有限公司 | Display method and electronic device |
| CN105472435A (en) * | 2015-11-24 | 2016-04-06 | 天脉聚源（北京）科技有限公司 | Interactive television system configuration interaction information bearing window method and apparatus thereof |
| CN105635786A (en) * | 2014-11-05 | 2016-06-01 | 深圳Tcl数字技术有限公司 | Advertisement delivery method and display method apparatus |
| CN106792000A (en) * | 2016-12-09 | 2017-05-31 | 深圳市纽格力科技有限公司 | A kind of advertisement in digital television player method and system |
| WO2017096898A1 (en) * | 2015-12-08 | 2017-06-15 | 乐视控股（北京）有限公司 | Advertisement presentation method and device |
| WO2017125027A1 (en) * | 2016-01-20 | 2017-07-27 | 腾讯科技（深圳）有限公司 | Method and device for displaying information, and computer storage medium |
| CN103870256B (en) * | 2012-12-12 | 2017-12-01 | 联想(北京)有限公司 | The method and electronic equipment of information processing |
| WO2018000604A1 (en) * | 2016-06-28 | 2018-01-04 | 乐视控股（北京）有限公司 | Information display method, device and server |
| CN111949169A (en) * | 2020-06-30 | 2020-11-17 | 北京百度网讯科技有限公司 | Application interface display method and device |
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Cited By (17)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103530074A (en) * | 2012-07-05 | 2014-01-22 | 珠海扬智电子科技有限公司 | Screen display method and system |
| CN103634649A (en) * | 2012-08-20 | 2014-03-12 | 慧视传媒有限公司 | Method and device for combining visual message in the visual signal |
| CN103870256B (en) * | 2012-12-12 | 2017-12-01 | 联想(北京)有限公司 | The method and electronic equipment of information processing |
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| CN105635786A (en) * | 2014-11-05 | 2016-06-01 | 深圳Tcl数字技术有限公司 | Advertisement delivery method and display method apparatus |
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| CN105472435A (en) * | 2015-11-24 | 2016-04-06 | 天脉聚源（北京）科技有限公司 | Interactive television system configuration interaction information bearing window method and apparatus thereof |
| WO2017096898A1 (en) * | 2015-12-08 | 2017-06-15 | 乐视控股（北京）有限公司 | Advertisement presentation method and device |
| WO2017125027A1 (en) * | 2016-01-20 | 2017-07-27 | 腾讯科技（深圳）有限公司 | Method and device for displaying information, and computer storage medium |
| CN106993227A (en) * | 2016-01-20 | 2017-07-28 | 腾讯科技（北京）有限公司 | It is a kind of enter row information displaying method and apparatus |
| US10484641B2 (en) | 2016-01-20 | 2019-11-19 | Tencent Technology (Shenzhen) Company Limited | Method and apparatus for presenting information, and computer storage medium |
| CN106993227B (en) * | 2016-01-20 | 2020-01-21 | 腾讯科技（北京）有限公司 | Method and device for information display |
| WO2018000604A1 (en) * | 2016-06-28 | 2018-01-04 | 乐视控股（北京）有限公司 | Information display method, device and server |
| CN106792000A (en) * | 2016-12-09 | 2017-05-31 | 深圳市纽格力科技有限公司 | A kind of advertisement in digital television player method and system |
| CN111949169A (en) * | 2020-06-30 | 2020-11-17 | 北京百度网讯科技有限公司 | Application interface display method and device |
| CN111949169B (en) * | 2020-06-30 | 2022-05-17 | 北京百度网讯科技有限公司 | Application interface display method and device |
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| CN102131122B (en) | 2012-08-15 |
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