CN102123312A - Method for inserting advertisement before playing reserved program in digital television - Google Patents
Method for inserting advertisement before playing reserved program in digital television Download PDFInfo
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- CN102123312A CN102123312A CN 201010596038 CN201010596038A CN102123312A CN 102123312 A CN102123312 A CN 102123312A CN 201010596038 CN201010596038 CN 201010596038 CN 201010596038 A CN201010596038 A CN 201010596038A CN 102123312 A CN102123312 A CN 102123312A
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- commercialsy
- digital television
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- top box
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Abstract
The invention discloses a method for inserting an advertisement before playing a reserved program in a digital television, which comprises the following steps of: a, packaging advertisement materials at a front end and embedding into a transmission stream for sending according to the conventional method, wherein the step is not a key point shown in the method; b, receiving and analyzing the advertisement materials by a digital television set top box, and storing material related data; c, managing reserved information of a user by the digital television set top box, and before the reserved program is played, showing the advertisement in the step b; and after the advertisement display is completed, normally playing the reserved program. The invention has the advantages of no influence on normal watching of the user and achieving the effect of value-added services because the advertisement is firstly played or displayed before the reserved program starts playing.
Description
Technical field
The invention belongs to digital television system value-added service technical field, the method that breaks for commercialsy before the class of the Digital Television reservation specifically playing programs.
Background technology
Along with the continuous development nuclear of digital television techniques is ripe, reservation class program is subjected to more and more users' favor, and still, operator lacks an effective increment scheme of cover and a service mode aspect the value-added service of Digital Television reservation class program.
The present invention proposes a kind of increment scheme and service mode, promptly before Digital Television reservation class playing programs, break for commercialsy.
Summary of the invention
Technical problem to be solved by this invention is: propose the preceding method that breaks for commercialsy of Digital Television reservation class playing programs, may further comprise the steps:
A. according to traditional method, in the front end packing and be embedded in the transport stream and send, this step is not the emphasis of this method explanation with ad material.
B. digital TV set-top box receives and resolves ad material, and storage material related data.
C. digital TV set-top box manages user's subscription information, before preserved program is play, the advertisement among the step b is shown.
D. after the advertisement demonstration is finished, this preserved program of normal play.
The invention has the beneficial effects as follows: play earlier or display ads before preserved program begins to play, neither influence the user and normally see, and reached the effect of value-added service.
Description of drawings
Fig. 1 is a commercial breaks flow chart before the Digital Television reservation class playing programs.
Embodiment
Disclosed all features in this specification, or the step in disclosed all methods or the process except mutually exclusive feature and/or step, all can make up by any way.
Disclosed arbitrary feature in this specification (comprising any accessory claim, summary and accompanying drawing) is unless special narration all can be replaced by other equivalences or the alternative features with similar purpose.That is, unless special narration, each feature is an example in a series of equivalences or the similar characteristics.
The present invention proposes the preceding method that breaks for commercialsy of Digital Television reservation class playing programs, has proposed a kind of pattern and method of novel value-added service, not only enriches and expanded the function of digital TV set-top box, and more operator provides a kind of novel profit method.
On concrete enforcement, the present invention adopt following steps realize (A-D):
A. according to traditional method, type (as picture, video, Flash, quiet frame, literal etc.), display position, demonstration duration, the display effect information such as (or modes) of front end definition ad material are with ad material and descriptor packing thereof and be embedded into and send in the transport stream; Execution in step B;
B. according to traditional method, digital TV set-top box receives and resolves ad material and descriptor thereof, and storage material related data; Execution in step C;
C. digital TV set-top box manages user's subscription information, before preserved program is play, the advertisement among the step B is shown, and is as follows about the detailed step of this step:
C1. the sequencing of all preserved programs according to reproduction time sorted, and generate the preserved program chain, if certain program has been in broadcast state, just it is deleted from this chained list; If the preserved program chain is not empty, execution in step C2, otherwise down do not carry out;
C2. the advertisement description information of having stored among the read step B adds up all operations of preengaging series advertisements, obtains the total duration of operation, is designated as T; Execution in step C3;
C3. read the broadcast start time of first preserved program, be designated as U0; U0 and current system time U1 are compared, if U1+T-U0 in 10 seconds, shows just start advertisement; Execution in step C4;
C4. read all reservation advertisements,, finish the broadcast (or demonstration) of all advertisements according to the material type in the descriptor (as picture, video, Flash, quiet frame, literal etc.), display position, demonstration duration, display effect (or mode) etc.; Execution in step C5;
C5. step C is complete, execution in step D;
D. after the advertisement demonstration is finished, this preserved program of normal play.
The present invention is not limited to aforesaid embodiment.The present invention expands to any new feature or any new combination that discloses in this manual, and the arbitrary new method that discloses or step or any new combination of process.
Claims (5)
1. Digital Television is preengage the method that breaks for commercialsy before the class playing programs, it is characterized in that may further comprise the steps:
A. according to traditional method, in the front end packing and be embedded in the transport stream and send, this step is not the emphasis of this method explanation with ad material;
B. digital TV set-top box receives and resolves ad material, and storage material related data;
C. digital TV set-top box manages user's subscription information, before preserved program is play, the advertisement among the step b is shown;
D. after the advertisement demonstration is finished, this preserved program of normal play.
2. Digital Television as claimed in claim 1 is preengage the preceding method that breaks for commercialsy of class playing programs, it is characterized in that: whether front end is the reservation series advertisements to indicating in the description of ad material, uses when being convenient to parsing of digital TV set-top box end and demonstration.
3. the method that breaks for commercialsy before the Digital Television reservation class playing programs as claimed in claim 1 is characterized in that: so long as the preserved program that user's selection is watched all can break for commercialsy before the playing programs.
4. the method that breaks for commercialsy before the Digital Television reservation class playing programs as claimed in claim 1, it is characterized in that: the type of commercial breaks material comprises that information such as picture, video, Flash, quiet frame, literal etc., display position, demonstration duration, display effect or mode are offered some clarification in the ad material descriptor by front end, and the digital TV set-top box end shows according to this descriptor fully.
5. the method that breaks for commercialsy before the Digital Television reservation class playing programs as claimed in claim 1, it is characterized in that: digital TV set-top box need be calculated the demonstration duration that breaks for commercialsy, with beginning the demonstration time of determining to break for commercialsy.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010596038 CN102123312A (en) | 2010-12-20 | 2010-12-20 | Method for inserting advertisement before playing reserved program in digital television |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010596038 CN102123312A (en) | 2010-12-20 | 2010-12-20 | Method for inserting advertisement before playing reserved program in digital television |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102123312A true CN102123312A (en) | 2011-07-13 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 201010596038 Pending CN102123312A (en) | 2010-12-20 | 2010-12-20 | Method for inserting advertisement before playing reserved program in digital television |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102123312A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103618950A (en) * | 2013-11-11 | 2014-03-05 | 李达航 | Inter-cut method of content of smart television |
| CN107734381A (en) * | 2017-10-09 | 2018-02-23 | 北京小米移动软件有限公司 | Video broadcasting method and equipment |
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| WO2002001861A1 (en) * | 2000-06-29 | 2002-01-03 | Woori Technology Inc. | Remote controller and broadcasting receiver having electronic program guide (epu) function and service system and method using same |
| CN101207801A (en) * | 2007-12-13 | 2008-06-25 | 深圳市同洲电子股份有限公司 | Method and apparatus for transmitting and playing advertisement data |
| CN101448138A (en) * | 2008-12-29 | 2009-06-03 | 深圳市同洲电子股份有限公司 | Method, system and server for inserting video advertisement |
| CN101600088A (en) * | 2009-06-02 | 2009-12-09 | 中兴通讯股份有限公司 | A kind of IPTV recovers method, system and the terminal of cannel broadcast |
| CN101662650A (en) * | 2008-08-29 | 2010-03-03 | 百视通网络电视技术发展有限责任公司 | System and method for accurate and real-time advertising in IPTV video-on-demand |
-
2010
- 2010-12-20 CN CN 201010596038 patent/CN102123312A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2002001861A1 (en) * | 2000-06-29 | 2002-01-03 | Woori Technology Inc. | Remote controller and broadcasting receiver having electronic program guide (epu) function and service system and method using same |
| CN101207801A (en) * | 2007-12-13 | 2008-06-25 | 深圳市同洲电子股份有限公司 | Method and apparatus for transmitting and playing advertisement data |
| CN101662650A (en) * | 2008-08-29 | 2010-03-03 | 百视通网络电视技术发展有限责任公司 | System and method for accurate and real-time advertising in IPTV video-on-demand |
| CN101448138A (en) * | 2008-12-29 | 2009-06-03 | 深圳市同洲电子股份有限公司 | Method, system and server for inserting video advertisement |
| CN101600088A (en) * | 2009-06-02 | 2009-12-09 | 中兴通讯股份有限公司 | A kind of IPTV recovers method, system and the terminal of cannel broadcast |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103618950A (en) * | 2013-11-11 | 2014-03-05 | 李达航 | Inter-cut method of content of smart television |
| CN107734381A (en) * | 2017-10-09 | 2018-02-23 | 北京小米移动软件有限公司 | Video broadcasting method and equipment |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
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Application publication date: 20110713 |