CN102073966A - Method for releasing advertisements in network and system for implementing same - Google Patents
Method for releasing advertisements in network and system for implementing same Download PDFInfo
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- CN102073966A CN102073966A CN2011100248041A CN201110024804A CN102073966A CN 102073966 A CN102073966 A CN 102073966A CN 2011100248041 A CN2011100248041 A CN 2011100248041A CN 201110024804 A CN201110024804 A CN 201110024804A CN 102073966 A CN102073966 A CN 102073966A
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Abstract
The invention relates to a method for releasing advertisements in a network. The method comprises the following steps: advertisement contents are input into a server, and the input advertisement contents are numbered and stored in different databases in categories according to the difference of the advertisement contents; a terminal logs in the server, obtains the advertisement contents in the different databases respectively and stores the advertisement contents in a storage device of an advertisement terminal; the terminal generates an advertisement directory based on the advertisement contents stored in the terminal; and the advertisement directory is broadcast. The invention also relates to a system for implementing the method. The method and the system have the following beneficial effects: the operating cost is lower and the advertisement launching effect can be estimated more rapidly.
Description
Technical field
The present invention relates to field of information transmission, more particularly, relate to a kind of in network the method and the system thereof of releasing advertisements.
Background technology
In existing advertisement delivery method, usually all be that advertisement is existed on the terminal of playing advertisements.For example existing a kind of ad playing terminal, this ad playing terminal is provided with memory storage exactly, and ad content is stored on the memory storage of advertisement terminal, and advertisement terminal individualism is arranged on the position that needs advertisement.Like this, when needing to change ad content, the memory storage on the advertisement terminal need be fetched and to upgrade ad content.Like this, not only need manually to go operation, more for a long time, can bring bigger cost in the advertisement terminal.Simultaneously, ad content is play what state, and operator does not know yet.At least need the memory storage on all ad playing terminals is fetched, just can obtain comparatively complete data.This makes the putting person of advertisement be difficult to the effect of with good grounds ground estimating ad.
Summary of the invention
The technical problem to be solved in the present invention is, the defective that above-mentioned operating cost at prior art is higher, be difficult to the estimating ad effect provides a kind of operating cost lower, the method and the system thereof of releasing advertisements in network of Fast estimation advertising results comparatively.
The technical solution adopted for the present invention to solve the technical problems is: construct a kind of in network the method for releasing advertisements, described network comprises the terminal by wired or wireless link-attached server and a plurality of playing advertisements, described method comprises the steps:
A), be the ad content numbering of described input, and described ad content is stored classifiedly in different databases according to its difference that relates to content at described server background data management interface typing ad content;
B) described terminal is visited described server by network entry, obtains the ad content in the described disparate databases respectively, is stored in the memory storage of described advertisement terminal;
C) described terminal generates advertisement inventory according to the ad content of its storage;
D) play described advertisement inventory.
In network in the method for releasing advertisements, described method also comprises the steps: of the present invention
E) judge whether that the advertisement project in the advertisement inventory is triggered? in this way, carry out next step; Otherwise, repeat this step;
F) play the ad content that is triggered, and write down the numbering of described ad content.
In network in the method for releasing advertisements, described method also comprises the steps: of the present invention
G) described terminal sends the described numbering of ad content of being broadcasted to described server;
H) described server is according to the ad content in described each database of its ad content that receives numbering adjustment.
Of the present invention in network in the method for releasing advertisements, described database comprises that a described ad content is stored in respectively in above-mentioned two kinds of databases according to the database of described ad content classification with according to the broadcast frequency database that is broadcasted the number of times classification.
Of the present invention in network in the method for releasing advertisements, described step B) further comprise the steps:
B1) described terminal is by the wireless or described server of cable network sign-on access;
B2) described server sends configuration information to described terminal;
B3) described terminal sends request according to described configuration information to described server;
B4) described server sends the data of described demanding terminal, and described terminal receives and store the data that described server sends.
Of the present invention in network in the method for releasing advertisements, described step H) in further comprise:
H1) described ad content is readjusted the position of described ad content in described broadcast frequency database according to the ranking of being broadcasted number of times that receives.
The invention still further relates to a kind of in network the system of releasing advertisements, comprising:
Advertisement load module: be used for being the ad content numbering of described input, and described ad content is stored classifiedly in different databases according to its difference that relates to content at described server input ad content;
Login and ad content are obtained module: be used for described terminal and login described server, obtain the ad content in the described disparate databases respectively, be stored in the memory storage of described advertisement terminal;
Advertisement inventory generation module: be used for the ad content of described terminal, generate advertisement inventory according to its storage;
Advertisement inventory playing module: be used to play described advertisement inventory.
In the system of releasing advertisements, also comprise in network of the present invention:
Trigger judge module: be used for judging whether that the advertisement project of advertisement inventory is triggered;
Play and data acquisition module: be used to play the ad content that is triggered, and write down the numbering of described ad content.
In the system of releasing advertisements, also comprise in network of the present invention:
Image data sending module: be used for described terminal and send the described numbering of ad content of being broadcasted to described server;
Ad content adjusting module: be used for described server is adjusted described each database according to its ad content that receives numbering ad content.
In network in the system of releasing advertisements, described ad content adjusting module further comprises of the present invention:
Ad content adjustment unit: be used for described ad content and readjust the position of described ad content at described broadcast frequency database according to the ranking of being broadcasted number of times that receives.
Implement of the present invention in network the method and the system thereof of releasing advertisements, has following beneficial effect: because the terminal of playing advertisements is connected by network with server, and advertisement exists in the different databases according to the frequency that different classification and quilt are played in server, so, can obtain different ad contents during the terminal downloads ad content; Simultaneously, which ad content is terminal obtain can be set by server, does not therefore need personnel to arrive terminal location.So its operating cost is lower, the very fast estimating ad effect of throwing in.
Description of drawings
Fig. 1 is the process flow diagram of method in the method for the present invention's releasing advertisements in network and the system embodiment thereof;
Fig. 2 is the process flow diagram of the concrete steps of terminal logon server among the described embodiment;
Fig. 3 is the structural representation of system among the described embodiment.
Embodiment
Embodiments of the present invention is further illustrated below in conjunction with accompanying drawing.
As shown in Figure 1, in the method for the method of the present invention's releasing advertisements in network and system embodiment thereof, this advertisement delivery method comprises the steps:
Step S11 imports ad content, and numbering puts it in the different database of server: in this step, its main purpose is numbered ad content and be put in suitable, the different databases; These databases and read the local storage of terminal by terminal in follow-up step on server; As ad content, can be video file, also can be picture; In the present embodiment, to ad content numbering, these numbers are unique identification codes, know that these numbers also just know its corresponding advertising content; And database comprises two kinds, and a kind of is according to the field under the ad content, for example: food and drink class, amusement class etc.; Another kind is to arrange according to frequency or number of times that ad content is played, and what be played is many more, and its ranking is just forward more.This arrangement makes that not only being subjected to the advertisement that people like can render to different zones more, also makes advertisement putting person can estimate the effect that advertisement is broadcasted quickly.Certainly, in other embodiments, also can set up database according to the region, and the arrangement of ad playing frequency in the database of dividing according to the region, can be so that advertisement putting person knows clearly this region people's hobby, for a basis is set up in advertisement putting afterwards.
The login of step S12 terminal, obtain ad content and be stored in terminal: in this step, starting up of terminal, logon server, with regard to logon server itself, in this step, also be by Network Transmission terminating machine physical address information by terminal, pre-set indispensable parameters such as string sign indicating number, difference is, in the present embodiment, and above-mentioned terminating machine physical address information, pre-set string sign indicating number etc. all is stored within the above-mentioned terminal, does not need artificial input.Behind starting up of terminal, automatic login server, access and with above-mentioned terminating machine physical address information automatically, pre-set indispensable parameters such as string sign indicating number to server, are finished login by Network Transmission.Certainly, before login, terminal also need be registered on server, and this registration needs manual intervention.Because registration is little with relation of the present invention, is not described in detail in this.Behind the terminal logon server, obtain and need be stored in local ad content, and with these content stores in terminal this locality.In the present embodiment, the action of the above-mentioned ad content of obtaining this locality that needs storage, be actually to obtain and be stored in the terminal local data base, that is to say, in this step, in fact obtain the part in the database on the server, and with these database storing that obtain in terminal this locality.Also may be before also existing originally on the terminal data downloaded storehouse, in this step, if such situation, the data of newly fetching can before the data covering.
Step S13 forms advertisement inventory: in this step, terminal forms advertisement inventory with the ad content in the database of fetching.Particularly, be exactly that normally picture combines with specific or representative fragment in the ad content, form a set; In this set, the picture of each ad content has all comprised the coding of representing its ad content, and these codings (identification code) are bundled in this set with specific or representative picture separately.
Step S14 playing advertisements catalogue: in this step, the above-mentioned advertisement inventory of terminal loop play, if there is not the project in the above-mentioned advertisement inventory to be triggered, terminal is this advertisement inventory of loop play always just, specifically is exactly constantly to show each picture in the above-mentioned set and keep a period of time.
Does step S15 advertisement inventory trigger? whether have project be triggered, in this way, carry out next step if judging in the above-mentioned catalogue playing process; Otherwise, return step S14.In this step, the project in the advertisement inventory is triggered and has comprised that the button of setting is pressed, and perhaps the appointed area is touched or the like on the display screen.
Step S16 playing advertisements content, record advertisement numbering: in this step, because above-mentioned ad content identification code is bundled in its picture, therefore, advertisement inventory is being which is to learn at once in items displayed just when trigger pip occurs, as description before, and the ad content identification code in the time of can occurring by above-mentioned trigger pip, access its corresponding advertising content, and play this content.After this ad content finishes playing, return step S14, continue the playing advertisements catalogue, and wait for the generation of next trigger pip.
The numbering that step S17 sends record is to server: in this step, with numbering (identification code of the ad content just) record of the ad content that obtains in the above-mentioned steps, and the data that will record advertisement numbering and occurrence number thereof send to server.What deserves to be mentioned is that this step is not the step of just at once carrying out behind each execution of step S16; On the contrary, this step is the step of carrying out each a period of time (time of setting) once, and the condition that triggers the execution of this step has two, and one is just to have carried out step S16, and another is to have exceeded setting-up time.If any one condition does not satisfy, this step will not carried out.Because terminal and server contact consume some resources,, then may make terminal be busy with transmission if transmission is the not too big data of some meanings.When the data accumulation on the terminal to certain the time, transmit the comparatively rational selection in these data cities again.
Step S18 adjusts ad content in the database according to the numbering that receives: in this step, server is according to the ad content in data (numbering of each ad content just) the adjustment database that receives.S17 is similar to step, and this step also is just can carry out behind the certain hour at interval.Mainly be to wait for comparatively comprehensively data, make to adjust to become more accurate.Simultaneously, in this step, the ad content of adjusting in the database is not to adjust all databases yet; In the superincumbent description, disclosed database and be divided into multiplely, in this step, can not adjust the database of classifying by the field of ad content; On the contrary, adjusting mainly is according to playing database that frequency arranges and distribute the database of ad content according to area dividing, making that the broadcast of ad content is average more or outstanding.In the present embodiment, above-mentioned adjustment data-base content is that numbering according to ad content rearranges the ad content in the database.
As shown in Figure 2, in the present embodiment, above-mentioned terminal logon server can specifically be divided into following steps again:
Step S21 terminal logon server: in this step, the terminal logon server, as previously described, terminal is login automatically in this step, does not need manual intervention, powers on and can independently be finished by terminal; Simultaneously, certainly the login before terminal need on server, register.
Step S22 server sends and is configured to terminal: after terminal signed in on the server, server sent to terminal with the configuration of this terminal.The configuration of terminal has determined next step action of terminal, for example, whether shuts down, when shuts down automatically, needs to download which kind of database or the like automatically.These configurations can be that operating personnel are provided with on server, also can be that server is obtained by other approach.Terminal may have configuration before, and still, these configuration store are in internal memory, and when terminal closedown, these are joined and will lose.This all needs new configuration when making each starting up of terminal, thereby makes the configuration for terminal all rely on server to provide, and has strengthened the control ability of server to terminal.
Step S23 terminal is filed a request to server: after terminal obtained its configuration, according to the specific requirement of this configuration, the request of generation sent to server, and sending to data in server mainly is to be used to judge that terminal needs which kind of database and which database.
Step S24 server sends requested data-base content and arrives terminal: in this step, server receives the request that terminal is sent, and learns that after the database of terminal needs, the database that terminal is needed sends to terminal.
In the present embodiment, the existence of terminal configuration has guaranteed the control action of server to terminal, simultaneously, makes server become effective to the adjustment of database.After server adjusts database, when starting shooting once more, terminal will make that the database after upgrading is downloaded on the terminal.Do not need that expatriate personnel change the memory storage of advertisement terminal, have realized the automatic renewal of ad content for data updated storehouse (actual is ad content) specially.
In the present embodiment, also relate to a kind of realize above-mentioned in network the system of releasing advertisements.As shown in Figure 3, this system comprises that advertisement load module 31, login and ad content obtain module 32, advertisement inventory generation module 33, advertisement inventory playing module 34, trigger judge module 35, broadcast and data acquisition module 36, image data sending module 37 and ad content adjusting module 38.Wherein, advertisement load module 31 is used for importing ad content at above-mentioned server, is the ad content numbering of input, and above-mentioned ad content is stored classifiedly in different databases according to its difference that relates to content; Login and ad content are obtained module 32 and are used to make above-mentioned terminal to sign in to above-mentioned server automatically, obtain the ad content in the above-mentioned disparate databases respectively, are stored in the memory storage of this terminal; Advertisement inventory generation module 33 is used in above-mentioned terminal, according to the ad content of its storage, generates advertisement inventory; And advertisement inventory playing module 34 is used to play the advertisement inventory that above-mentioned advertisement inventory generation module 33 is generated.In addition, said system comprises also triggering judge module 35 is used for judging when broadcasting above-mentioned advertisement inventory whether have the advertisement project of advertisement inventory to be triggered; Broadcast and data acquisition module 36 are used to play the ad content that is triggered, and write down the numbering of described ad content.Image data sending module 37 is used to send the above-mentioned numbering of ad content of being broadcasted to server; Ad content adjusting module 38 is used for described server is adjusted described each database according to its ad content that receives numbering ad content.In the present embodiment, ad content adjusting module 38 comprises that further this unit of ad content adjustment unit (not shown) is used for described ad content and readjusts the position of described ad content at described broadcast frequency database according to the ranking of being broadcasted number of times that receives.
What deserves to be mentioned is that said system is distributed on above-mentioned server and the terminal, that is to say that the each several part that said system comprises is separately positioned on the different physical supports, it cooperatively interacts, and finishes the function of issuing and broadcast advertisement on network.For example, in the present embodiment, above-mentioned advertisement load module 31, login and ad content obtain module 32 and ad content adjusting module 38 just is arranged on the server; Advertisement inventory generation module 33, advertisement inventory playing module 34, triggering judge module 35, broadcast and data acquisition module 36 and image data sending module 37 then are arranged on the terminal, and all are provided with on each terminal.
The above embodiment has only expressed several embodiment of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to claim of the present invention.Should be pointed out that for the person of ordinary skill of the art without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be as the criterion with claims.
Claims (10)
1. the method for a releasing advertisements in network is characterized in that, described network comprises the terminal by wired or wireless link-attached server and a plurality of playing advertisements, and described method comprises the steps:
A), be the ad content numbering of described input, and described ad content is stored classifiedly in different databases according to its difference that relates to content at described server background data management interface typing ad content;
B) described terminal is visited described server by network entry, obtains the ad content in the described disparate databases respectively, is stored in the memory storage of described advertisement terminal;
C) described terminal generates advertisement inventory according to the ad content of its storage;
D) play described advertisement inventory.
2. according to claim 1 in network system the method for releasing advertisements, it is characterized in that described method also comprises the steps:
E) judge whether that the advertisement project in the advertisement inventory is triggered? in this way, carry out next step; Otherwise, repeat this step;
F) play the ad content that is triggered, and write down the numbering of described ad content.
3. according to claim 2 in network system the method for releasing advertisements, it is characterized in that described method also comprises the steps:
G) described terminal sends the described numbering of ad content of being broadcasted to described server;
H) described server is according to the ad content in described each database of its ad content that receives numbering adjustment.
According to claim 1-3 any one described in network system the method for releasing advertisements, it is characterized in that, described database comprises that a described ad content is stored in respectively in above-mentioned two kinds of databases according to the database of described ad content classification with according to the broadcast frequency database that is broadcasted the number of times classification.
5. according to claim 4 in network system the method for releasing advertisements, it is characterized in that described step B) further comprise the steps:
B1) described terminal is by the wireless or described server of cable network sign-on access;
B2) described server sends configuration information to described terminal;
B3) described terminal sends request according to described configuration information to described server;
B4) described server sends the data of described demanding terminal, and described terminal receives and store the data that described server sends.
6. according to claim 5 in network system the method for releasing advertisements, it is characterized in that described step H) in further comprise:
H1) described ad content is readjusted the position of described ad content in described broadcast frequency database according to the ranking of being broadcasted number of times that receives.
7. a system that realizes the method for claim 1 is characterized in that, comprising:
Advertisement load module: be used for being the ad content numbering of described input, and described ad content is stored classifiedly in different databases according to its difference that relates to content at described server input ad content;
Login and ad content are obtained module: be used for described terminal and login described server, obtain the ad content in the described disparate databases respectively, be stored in the memory storage of described advertisement terminal;
Advertisement inventory generation module: be used for the ad content of described terminal, generate advertisement inventory according to its storage;
Advertisement inventory playing module: be used to play described advertisement inventory.
8. system according to claim 7 is characterized in that, also comprises:
Trigger judge module: be used for judging whether that the advertisement project of advertisement inventory is triggered;
Play and data acquisition module: be used to play the ad content that is triggered, and write down the numbering of described ad content.
9. system according to claim 8 is characterized in that, also comprises:
Image data sending module: be used for described terminal and send the described numbering of ad content of being broadcasted to described server;
Ad content adjusting module: be used for described server is adjusted described each database according to its ad content that receives numbering ad content.
10. system according to claim 9 is characterized in that, described ad content adjusting module further comprises:
Ad content adjustment unit: be used for described ad content and readjust the position of described ad content at described broadcast frequency database according to the ranking of being broadcasted number of times that receives.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100248041A CN102073966A (en) | 2011-01-21 | 2011-01-21 | Method for releasing advertisements in network and system for implementing same |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011100248041A CN102073966A (en) | 2011-01-21 | 2011-01-21 | Method for releasing advertisements in network and system for implementing same |
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| CN2011100248041A Pending CN102073966A (en) | 2011-01-21 | 2011-01-21 | Method for releasing advertisements in network and system for implementing same |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102368207A (en) * | 2011-09-15 | 2012-03-07 | 深圳市华曦达科技股份有限公司 | Updating method and device for start-up advertisements and advertising system |
| CN115617237A (en) * | 2022-11-21 | 2023-01-17 | 成都智元汇信息技术股份有限公司 | Advertisement position information display component and method for generating advertisement position information by local identification |
| CN116603771A (en) * | 2023-07-17 | 2023-08-18 | 民航机场成都电子工程设计有限责任公司 | Freight return sorting method and system |
-
2011
- 2011-01-21 CN CN2011100248041A patent/CN102073966A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102368207A (en) * | 2011-09-15 | 2012-03-07 | 深圳市华曦达科技股份有限公司 | Updating method and device for start-up advertisements and advertising system |
| CN102368207B (en) * | 2011-09-15 | 2014-05-14 | 深圳市华曦达科技股份有限公司 | Updating method and device for start-up advertisements and advertising system |
| CN115617237A (en) * | 2022-11-21 | 2023-01-17 | 成都智元汇信息技术股份有限公司 | Advertisement position information display component and method for generating advertisement position information by local identification |
| CN116603771A (en) * | 2023-07-17 | 2023-08-18 | 民航机场成都电子工程设计有限责任公司 | Freight return sorting method and system |
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Application publication date: 20110525 |