CN102065326A - Digital television network front end advisement making system - Google Patents
Digital television network front end advisement making system Download PDFInfo
- Publication number
- CN102065326A CN102065326A CN2010105334994A CN201010533499A CN102065326A CN 102065326 A CN102065326 A CN 102065326A CN 2010105334994 A CN2010105334994 A CN 2010105334994A CN 201010533499 A CN201010533499 A CN 201010533499A CN 102065326 A CN102065326 A CN 102065326A
- Authority
- CN
- China
- Prior art keywords
- module
- advisement
- digital
- display effect
- effect parameter
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Information Transfer Between Computers (AREA)
Abstract
The invention provides a digital television network front end advisement making system ensuring that character advisements are made more flexibly and rapidly and the display effect is more varied. The digital television network front end advisement making system comprises an advisement material guiding module, an advisement material editing module, an advisement material analyzing module, an advisement material updating module and an advisement material sending and managing module, wherein the advisement material guiding module is used for guiding character advisement materials which are text files including character contents; the advisement material analyzing module is used for analyzing width and height of a character string of the guided advisement materials; the advisement material editing module is used for setting display effect parameters of the analyzed advisement materials; and the advisement material sending and managing module is used for embedding the display effect parameters and the character string data, corresponding to the edited advisement materials, into a private data section of a data stream and sending the display effect parameters and the character string data to a digital television network terminal.
Description
Technical field
The present invention relates to the application technology of value added service of digital television, relate to Digital Television literal series advertisements manufacturing technology specifically.
Background technology
At present, the literal series advertisements in the Digital Television is made and is finished by following dual mode usually:
A kind of method is the literal series advertisements to be made the form of picture, and another kind of method then directly adopts the form of literal to make.
Adopt the form making literal series advertisements of picture to have following defective:
1, the form of picture, wide height and size etc. there is strict requirement;
2, send and receive not only flow process complexity, and picture compares with simple writing text, the resource that the former takies and consumes is too many, and maintenance difficulties is big, and transmission and reception take with consumption of natural resource too many;
3, reach the way of the effect of display text with the mode that Shows Picture, make the set-top box parsing of digital TV network terminal and the logical complexity that shows improve, dependence to other module in the set-top box is more intense, as in order to reach the effect of display text series advertisements, need the picture decoder module in the set-top box to resolve picture earlier, show again, and the coding/decoding method difference of different-format picture.
Directly adopt the form making literal series advertisements of literal to have following defective:
Can only manual input characters content, and can't edit display effect, display format is single, and display effect lacks aesthetic feeling.
In addition, when above-mentioned two kinds of methods are upgraded advertisement, need the advertisement before deletion is upgraded earlier, will send the ad content after upgrading again, more new model is single.
Summary of the invention
Technical scheme to be solved by this invention is, provide a kind of digital TV network front end ad production system make the making of literal series advertisements more flexible, faster, display effect is more diversified.
The present invention solves the problems of the technologies described above the technical scheme that is adopted to be, digital TV network front end ad production system comprises that ad material imports module, ad material editor module, ad material parsing module, ad material update module, reaches ad material transmission administration module;
Ad material imports module and is used for, and imports the ad material of literal class, and described ad material is the text that comprises word content;
The ad material parsing module is used for, and resolves the wide and high of the character string imported ad material;
The ad material editor module is used for, and the display effect parameter of the ad material after resolving is provided with;
Ad material sends administration module and is used for, and according to the transmission cycle of setting, the private data section that pairing display effect parameter of ad material that editor is finished and string data are embedded into data flow sends to the digital TV network terminal.
Concrete, the display effect parameter comprises that foreground, background colour, character boundary, demonstration spacing, display styles, circulation show number of times.
The present invention includes the text of word content by reception, no longer need manual input of character string, the ad material parsing module can directly extract the string data in the text, only display effect parameter and transmission cycle need be set, the literal series advertisements just can be sent to the digital TV network terminal automatically.To form, the size of material, whether meet decoding standard, whether adopt compression etc. not require, only need learn the literal that will show and wish that the display effect that adopts just can realize; Importing character string by text makes ad production more flexible, quick; Display effect can be provided with as required, and effect is more diversified.Owing to be simple string data, in the transmitting-receiving process of literal series advertisements, do not need to decompress and decoding, handle the independence height, not strong to the dependence of other processing module of terminal.By the pairing display effect parameter of transmission ad material, string data in the private data section of data flow, be easier to maintenance and expansion.
Further, digital TV network front end ad production system also comprises the ad material update module;
The ad material update module is used for, and for the ad material that editor finishes is distributed unique version number, and current state is set; Described current state comprises effective status, disarmed state; Preserve version number, string data, display effect parameter and the current state of each ad material correspondence;
Ad material sends administration module and also is used for, and according to the transmission cycle of setting, the pairing version number of the ad material of effective status, display effect parameter, string data is embedded into the private data section of data flow, sends to the digital TV network terminal.
Further, in order to allow the digital TV network terminal play the literal series advertisements targetedly, digital TV network front end ad production system also comprises the ad material relating module;
The ad material relating module is used for, and preserves the mapping relations between ad material and the digital television program;
Ad material sends administration module and also is used for, with the pairing version number of the ad material of effective status, be embedded into the private data section of data flow, send to the digital TV network terminal with digital television program mapping relations, display effect parameter and string data.
The present invention further is provided with the ad material update module, and the pairing version number of ad material can be sent to the digital TV network terminal with data flow, and terminal can judge whether to upgrade the ad material of terminal storage according to version number.In the prior art, must before transmission, delete advertisement expired, invalid or that time-out is broadcast; And the ad material update module that the present invention further is provided with also manages the current state of ad material, as only wanting ad material is suspended a period of time, can be set to disarmed state by this ad material of ad material update module, and needn't do deletion action to this ad material, flexible operation can satisfy the multiple demand in different markets.Certainly, if think thoroughly to delete certain ad material, also can find this ad material and deletion by the ad material update module.
Further, digital TV network front end ad production system also comprises ad material examination module;
Ad material examination module is used for, and the legitimacy that has imported ad material is examined, and sends administration module transmission examination result to ad material;
Ad material sends administration module and also is used for, send and edit before the ad material of finishing, whether the examination result of judging this ad material correspondence is legal, in this way, the private data section that the pairing version number of ad material, display effect parameter, string data is embedded into data flow, send to the digital TV network terminal,, refuse to send this ad material as not.
The invention has the beneficial effects as follows, simplified making, manageability, the easily expansion of literal series advertisements, reduce the transmitting terminal of literal series advertisements and the resource consumption of receiving terminal, and the display effect variation.
Description of drawings
Fig. 1 is the schematic diagram of digital TV network front end ad production system.
Embodiment
Utilize digital TV network front end ad production system, making, transmission, the procedure for displaying of Digital Television literal series advertisements are as follows:
A. at first need TV network front end ad production system that ad material is handled: as shown in Figure 1, system comprises that ad material imports module, ad material examination module, ad material editor module, ad material parsing module, ad material update module, ad material relating module and ad material and sends administration module;
The ad material of literal class is imported the module importing by ad material, and described ad material is the text that comprises word content, as the notepad file;
The ad material parsing module is resolved the wide and high of the character string imported ad material;
The ad material editor module is provided with the display effect parameter of the ad material after resolving; The display effect parameter comprises that foreground, background colour, character boundary, demonstration spacing, display styles, circulation show number of times, the static demonstration or roll display, if roll display also comprises the direction of rolling and rolling step-length etc.;
The ad material update module is distributed unique version number for the ad material that editor finishes, and current state is set; Described current state comprises effective status, disarmed state; Preserve version number, string data, display effect parameter and the current state of each ad material correspondence;
The ad material relating module is preserved the mapping relations between ad material and the digital television program;
Ad material examination module is examined the legitimacy that imports ad material, and sends administration module transmission examination result to ad material;
When the transmission cycle of setting arrives, ad material sends administration module and judges whether the pairing examination result of the ad material that is in effective status that need send is legal, in this way, with the pairing version number of the ad material of effective status, be embedded into the private data section of data flow with digital television program mapping relations, display effect parameter and string data, send to the digital TV network terminal, as not, refuse to send this ad material;
B. carry out data flow multiplexing and in transmission network, transmit;
C. STB terminal receiving data stream, parse the pairing version number of ad material, as the version number that parses is inconsistent with the version number of local storage, then further resolve the ad material correspondence with digital television program mapping relations, display effect parameter and string data, and upgrade local storage; As unanimity, then do not carry out Data Update;
D. STB terminal is according to the display effect parameter of the ad material correspondence of preserving, carry out display operation with the digital television program mapping relations to character string, thereby finishes the demonstration of literal series advertisements on its correlating programs.
Claims (5)
1. digital TV network front end ad production system is characterized in that, comprises that ad material imports module, ad material editor module, ad material parsing module and ad material and sends administration module;
Described ad material imports module and is used for, and imports the ad material of literal class, and described ad material is the text that comprises word content;
Described ad material parsing module is used for, and resolves the wide and high of the character string imported ad material;
Described ad material editor module is used for, and the display effect parameter of the ad material after resolving is provided with;
Described ad material sends administration module and is used for, and according to the transmission cycle of setting, the pairing display effect parameter of ad material that editor is finished, the private data section that string data is embedded into data flow send to the digital TV network terminal.
2. digital TV network front end ad production system according to claim 1 is characterized in that, described display effect parameter comprises that foreground, background colour, character boundary, demonstration spacing, display styles, circulation show number of times.
3. digital TV network front end ad production system as claimed in claim 1 or 2 is characterized in that, also comprises the ad material update module;
Described ad material update module is used for, and for the ad material that editor finishes is distributed unique version number, and current state is set; Described current state comprises effective status, disarmed state; Preserve version number, string data, display effect parameter and the current state of each ad material correspondence;
Described ad material sends administration module and also is used for, and according to the transmission cycle of setting, the pairing version number of the ad material of effective status, display effect parameter, string data is embedded into the private data section of data flow, sends to the digital TV network terminal.
4. as digital TV network front end ad production system as described in the claim 3, it is characterized in that, also comprise the ad material relating module;
Described ad material relating module is used for, and preserves the mapping relations between ad material and the digital television program;
Described ad material sends administration module and also is used for, with the pairing version number of the ad material of effective status, be embedded into the private data section of data flow, send to the digital TV network terminal with digital television program mapping relations, display effect parameter and string data.
5. digital TV network front end ad production system as claimed in claim 1 or 2 is characterized in that, also comprises ad material examination module;
Described ad material examination module is used for, and the legitimacy that imports ad material is examined, and sent administration module transmission examination result to ad material;
Described ad material sends administration module and also is used for, send and edit before the ad material of finishing, whether the examination result of judging this ad material correspondence is legal, in this way, the private data section that the pairing version number of ad material, display effect parameter, string data is embedded into data flow, send to the digital TV network terminal,, refuse to send this ad material as not.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105334994A CN102065326A (en) | 2010-11-05 | 2010-11-05 | Digital television network front end advisement making system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105334994A CN102065326A (en) | 2010-11-05 | 2010-11-05 | Digital television network front end advisement making system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102065326A true CN102065326A (en) | 2011-05-18 |
Family
ID=44000386
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010105334994A Pending CN102065326A (en) | 2010-11-05 | 2010-11-05 | Digital television network front end advisement making system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102065326A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106488292A (en) * | 2015-08-25 | 2017-03-08 | 腾讯科技（北京）有限公司 | A kind of information processing method and equipment |
| CN106530016A (en) * | 2016-12-16 | 2017-03-22 | 上海致趣广告有限公司 | System of extracting internet advertisement material for identification and checking and method thereof |
| CN109583936A (en) * | 2018-10-25 | 2019-04-05 | 北京奇虎科技有限公司 | Commercial detection method, server and readable storage medium storing program for executing based on media advertisement position |
| CN112348554A (en) * | 2020-09-27 | 2021-02-09 | 北京淇瑀信息科技有限公司 | Computer-aided resource delivery management method and platform based on material maintenance |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20040117822A1 (en) * | 2002-12-11 | 2004-06-17 | Jeyhan Karaoguz | Method and system for personal media program production in a media exchange network |
| US20080276270A1 (en) * | 2008-06-16 | 2008-11-06 | Chandra Shekar Kotaru | System, method, and apparatus for implementing targeted advertising in communication networks |
| CN101448106A (en) * | 2007-11-27 | 2009-06-03 | 深圳创维数字技术股份有限公司 | Method and system for realizing real-time text advertisements in digital video broadcasting |
| CN101521731A (en) * | 2009-04-07 | 2009-09-02 | 武汉东太信息产业有限公司 | Digital television advertisement system and realization method of FLASH technology in digital television advertisement system |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
-
2010
- 2010-11-05 CN CN2010105334994A patent/CN102065326A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20040117822A1 (en) * | 2002-12-11 | 2004-06-17 | Jeyhan Karaoguz | Method and system for personal media program production in a media exchange network |
| CN101448106A (en) * | 2007-11-27 | 2009-06-03 | 深圳创维数字技术股份有限公司 | Method and system for realizing real-time text advertisements in digital video broadcasting |
| US20080276270A1 (en) * | 2008-06-16 | 2008-11-06 | Chandra Shekar Kotaru | System, method, and apparatus for implementing targeted advertising in communication networks |
| CN101521731A (en) * | 2009-04-07 | 2009-09-02 | 武汉东太信息产业有限公司 | Digital television advertisement system and realization method of FLASH technology in digital television advertisement system |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106488292A (en) * | 2015-08-25 | 2017-03-08 | 腾讯科技（北京）有限公司 | A kind of information processing method and equipment |
| CN106488292B (en) * | 2015-08-25 | 2020-08-11 | 腾讯科技（北京）有限公司 | Information processing method and device |
| CN106530016A (en) * | 2016-12-16 | 2017-03-22 | 上海致趣广告有限公司 | System of extracting internet advertisement material for identification and checking and method thereof |
| CN109583936A (en) * | 2018-10-25 | 2019-04-05 | 北京奇虎科技有限公司 | Commercial detection method, server and readable storage medium storing program for executing based on media advertisement position |
| CN112348554A (en) * | 2020-09-27 | 2021-02-09 | 北京淇瑀信息科技有限公司 | Computer-aided resource delivery management method and platform based on material maintenance |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103583008B (en) | To the expansion of the trigger parameter list for interactive television | |
| EP2827586B1 (en) | Receiver apparatus, broadcast/communication-cooperation system, and broadcast/communication-cooperation method | |
| CN102577366A (en) | System and method for distributing auxiliary data embedded in video data | |
| CN101179739A (en) | Method and apparatus for inserting advertisement | |
| CN102065326A (en) | Digital television network front end advisement making system | |
| CN104077715A (en) | Advertisement implementation method based on mobile Internet | |
| CN102750176A (en) | Software upgrading method and device for network TV | |
| CN105631719A (en) | All-intelligent multimedia advertisement release system | |
| CN102395053A (en) | IPTV system | |
| KR20130065777A (en) | Apparatus and method for sharing web contents using inspector script | |
| CN100410878C (en) | Apparatus and method for making conditional execution decision related to received services and creating information and message related to the received services and relative products thereof | |
| CN101867695A (en) | Digital television set top box based on browser | |
| CN102404632A (en) | Information pushing method of intelligent television and application thereof | |
| CN104202651A (en) | EPG (Electronic Program Guide) updating method and system | |
| CN102111564B (en) | System for making and broadcasting television weather program | |
| CN205507876U (en) | Complete intelligent multimedia advertisement publishing system | |
| CN102546065A (en) | Method and terminal for acquiring emergency event | |
| CN103414939A (en) | Channel switching method and device | |
| CN102740120A (en) | Digital television live program broadcasting integrity judging method | |
| CN105847971A (en) | Method for processing screen transmission video | |
| CN106254962A (en) | A kind of live client quickly starts the method and system of broadcasting | |
| CN103731675B (en) | Intelligent news broadcast system based on digital family interactive service middleware | |
| TWI322397B (en) | ||
| CN102769794B (en) | Broadcast program background picture display, device and system | |
| CN103533427A (en) | Method for playing advertisement and conditional access device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C12 | Rejection of a patent application after its publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20110518 |