CN102054254A - Method and system for obtaining brand sequence and guiding brand consumption by Internet survey - Google Patents

Method and system for obtaining brand sequence and guiding brand consumption by Internet survey Download PDF

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CN102054254A
CN102054254A CN2010106199561A CN201010619956A CN102054254A CN 102054254 A CN102054254 A CN 102054254A CN 2010106199561 A CN2010106199561 A CN 2010106199561A CN 201010619956 A CN201010619956 A CN 201010619956A CN 102054254 A CN102054254 A CN 102054254A
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汤溪蔚
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Abstract

The invention discloses a method and system for obtaining brand sequence and guiding brand consumption by Internet survey. The method comprises the following steps: loading questionnaire information required to be subjected to brand survey onto a brand consumption server platform; transmitting accepted related answer information to the brand consumption service platform by a user terminal by virtue of the Internet; carrying out statistic on brand keywords in the related answer information by the brand consumption service platform, and generating a brand survey result report according to statistic result; loading commodity sale information onto the brand consumption service platform to cause the commodity sale information and the brands in the brand survey result report to be in one-to-one correspondence; and providing the commodity sale information to the user terminal which submits the related answer information by the brand consumption service platform. According to the embodiment of the invention, the quality of each brand can be objectively reflected, and a consumer can be correctly guided to perform brand consumption.

Description

Obtain the method and system of brand ordering and guiding brand consumption by network surveying
Technical field
The present invention relates to field of computer technology, relate in particular to a kind of method and system that obtain brand ordering and guiding brand consumption by network surveying.
Background technology
At present, the consumer mainly goes the product that cognitive businessman provides or the quality of service by following two kinds of approach: the first, undergo and public praise passes on from one to another, promptly the consumer used the evaluation of making after product or the service and carried out public praise and passed on from one to another; The second, advertisement is bombed, and promptly the consumer comes cognitive product or service by advertisement.Owing to be no lack of in the commercial advertisement self-dramatizingly, its confidence level is difficult to convince people, and only undergoes and public praise can allow the people convince according to legend.This public praise is converted into comsuption guide according to legend, can guides brand consumption.
The brand consumption guide can be made according to the network surveying result, and traditional network surveying method mainly may further comprise the steps: (1) lists problem; For example, which seat the most joyful famous mountain of China is; (2) listing Key for Reference selects for the consumer; For example, optional answer is Mount Huang, Mount Emei, Heng Shan, the Huashan etc.; (3) please the consumer select and submission; (4) check the result.
There is following shortcoming in above-mentioned investigation method: Key for Reference listed in the questionnaire has limitation, the not situation in optional Key for Reference of brand that the consumer supports can appear, the optional answer that also can occur making number one is maximum by the elective chance of netizen in addition, therefore the brand of consumer's selection is not for subjective desire, cause the investigation result conviction that is difficult to recognize people, can't the correct guiding consume person carry out brand consumption.
Summary of the invention
Technical matters to be solved by this invention is, a kind of method and system that obtain brand ordering and guiding brand consumption by network surveying are provided, carry out the brand investigation by the network platform, can reflect the quality of each brand objectively, correctly the guide consumption person carries out brand consumption.
For solving above technical matters, the embodiment of the invention provides a kind of and has obtained the method that brand sorts and guides brand consumption by network surveying, comprising:
S1, the questionnaire information that needs are carried out brand investigation are loaded on the brand consumption service platform;
S2, user terminal be by the described brand consumption service platform of access to netwoks, selects the consumption classification oneself paid close attention to, and select the problem of own concern in corresponding questionnaire information; And by network with the approval associated answer information be sent to described brand consumption service platform;
The IP address that S3, described brand consumption service platform read described user terminal judges according to described IP address whether the associated answer information of described user terminal submission is effective;
S4, effective as if the associated answer information of described user terminal submission then adds up the brand key word in the described associated answer information, generates new brand investigation result form according to statistics;
S5, merchandise sales information is loaded on the described brand consumption service platform, makes described merchandise sales information corresponding one by one with the brand in the described brand investigation result form;
S6, described brand consumption service platform provide brand investigation result form and merchandise sales information to the user terminal of having submitted associated answer information to.
Correspondingly, the embodiment of the invention also provides a kind of and has obtained the system of brand ordering and guiding brand consumption by network surveying, and this system comprises the brand consumption service platform, and the user terminal that is connected with described brand consumption service platform by network;
Described brand consumption service platform comprises:
The questionnaire information load-on module is used to load the questionnaire information that need carry out the brand investigation;
The associated answer information receiving module is used to receive the associated answer information that user terminal sends;
The IP address reading unit, the IP address that is used to read described user terminal;
The answer authentication module is used for judging according to described IP address whether the associated answer information of described user terminal submission is effective;
Statistical module is used for after described answer authentication module determines that associated answer information that user terminal submits to effectively the brand key word in the associated answer information of described user terminal feedback being added up, and generates brand investigation result form according to statistics;
The merchandise sales signal load unit is used to load merchandise sales information, makes described merchandise sales information corresponding one by one with the brand in the described brand investigation result form;
Database server is used to write down described questionnaire information, IP address, associated answer information, brand investigation result form and merchandise sales information;
Brand message provides module, and being used for provides brand investigation result form and merchandise sales information to the user terminal of having submitted associated answer information to;
Described user terminal is used for obtaining described questionnaire information by the described brand consumption service platform of access to netwoks, and the problem of selection oneself concern, by network the associated answer information of approving is sent to described brand consumption service platform then.
The network surveying that passes through that the embodiment of the invention provides obtains the method and system that brand sorts and guides brand consumption, carries out the brand investigation by the network platform, provides the associated answer of oneself approving by the user under the situation without any prompting and guiding; Brand key word in the associated answer information that the user is provided is added up, and generates brand investigation result form, has guaranteed that various brands participate in the fairness of investigation, can reflect the quality of each brand objectively, and the correct guiding consume person carries out brand consumption.And the product bridge queen in brand investigation result form loads merchandise sales information, can the guide consumption person carry out commodity transaction, and the brand businessman in the form that also can attract to sort sets up online retail shop, forms a kind of brand assembly effect.
Description of drawings
Fig. 1 is that the network surveying that passes through that the embodiment of the invention one provides obtains the schematic flow sheet that brand sorts and guides the method for brand consumption;
Fig. 2 is that the network surveying that passes through that the embodiment of the invention two provides obtains the structural representation that brand sorts and guides the system of brand consumption.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
Referring to Fig. 1, be that the network surveying that passes through that the embodiment of the invention one provides obtains the schematic flow sheet that brand sorts and guides the method for brand consumption; This method specifically may further comprise the steps:
S1, the questionnaire information that needs are carried out brand investigation are loaded on the brand consumption service platform;
Concrete, the brand consumption service platform can adopt the mode of webpage platform to show content of consumption, and according to the consumption classification of paying close attention in people's life, content of consumption is classified, and for example the webpage platform comprises: homepage, product brand, cuisines, special product, hotel, the new home, amusement and recreation, study abroad, housekeeping, seek medical advice and medicine, personage, urban activity and other contents.Consumer psychology according to the consumer is the commodity editor questionnaire of each classification again, and the questionnaire information of needs being carried out the brand investigation is loaded on the brand consumption service platform.
S2, user terminal are selected oneself to pay close attention to classification by the described brand consumption service platform of access to netwoks, and the problem that selection is paid close attention to oneself in corresponding questionnaire information; And by network with the approval associated answer information be sent to described brand consumption service platform;
The IP address that S3, described brand consumption service platform read described user terminal judges according to described IP address whether the associated answer information of described user terminal submission is effective;
Described brand consumption service platform has historical record storehouse and IP address base; Wherein, described historical record storehouse is used to store the IP address of the user terminal that has sent associated answer information, and this IP address label and response time of being answered a question; Described IP address base is used to store all IP addresses and ground domain information;
Then described step S3 specifically comprises:
S30, brand consumption service platform receive the associated answer information that user terminal sends, and the IP address of reading described user terminal;
Whether S31, query history record has identical IP address in the storehouse, if having, and execution in step S32 then, otherwise execution in step S34;
S32, judge the pairing problem label of associated answer information that described user terminal sends, whether identical with the same IP address of the preserving label of being answered a question in the historical record storehouse; If identical, then execution in step S33 and step S36; If difference, then execution in step S34;
The time of the associated answer information that S33, the described user terminal of judgement send, whether the time difference of answering same problem with the same IP address of preserving in the historical record storehouse (for example surpasses the time threshold values that presets, " the time threshold values is 24 hours); if; execution in step S34 then, otherwise execution in step S36;
S34, judge whether the pairing problem of associated answer information that described user terminal sends has the mark that limits the region, if, execution in step S35 then; Otherwise the IP address of judging described user terminal is effective, execution in step S4;
S35, inquiry IP address base, whether the IP address of judging described user terminal is in limiting the region, if judge that then the IP address of described user terminal is effective, execution in step S4, otherwise execution in step S36;
S36, brand consumption service platform provide brand investigation result form and merchandise sales information to described user terminal.
S4, if the associated answer information that submit to the IP address of described user terminal is effective, then the brand key word in the described associated answer information is added up, generate new brand investigation result form according to statistics; Specifically may further comprise the steps:
S40, brand consumption service platform extract the brand key word in the associated answer information from the associated answer information that user terminal is submitted to;
During concrete enforcement, the associated answer of same brand can have multiple, as: Guangzhou XX smallpox company limited, Guangzhou XX, XX smallpox, XX company, XX, XX smallpox company etc., belong to " XX " this brand all, " XX " is the brand key word.
The brand key word that S41, basis extract is added up brand ballot number of times;
During concrete enforcement, when the brand consumption service platform extracted the brand key word from associated answer information after, corresponding brand nose count device added 1, and the ballot number of times of brand is added up.
S42, various brands are sorted, and generate new brand investigation result form according to statistics.
During concrete enforcement, the count results of various brands nose count device is compared, and sort, generate new brand investigation result form according to ranking results according to from large to small pagination count results to various brands;
S43, new brand investigation result form is saved in the database, more new brand investigation result form;
S44, IP address, this label of answering a question with described user terminal and response time information be saved in the historical record storehouse.
S5, merchandise sales information is loaded on the described brand consumption service platform, makes described merchandise sales information corresponding one by one with the brand in the described brand investigation result form;
S6, described brand consumption service platform provide brand investigation result form and merchandise sales information to the user terminal of having submitted associated answer information to.Described merchandise sales information comprises retail shop's information under commodity shopping information, the line, purchases by group information, businessman's action message; Described user terminal carries out commodity transaction according to described merchandise sales information.
The network surveying guiding brand polymerization consuming method that passes through that for example embodiment of the invention is provided is elaborated below.
For example, each consumption classification of being showed on the brand consumption service platform is divided into three pages, and first page is to the enquirement of be correlated with of this classification, and the confession consumer selects problem; Second page is that the consumer answers selected problem, provides the optimum answer of consumer oneself approval; The 3rd page is result page.On result page, various brands are carried out rank, and after rank, show the merchandise sales information of this brand.
(1) it is as follows that " product brand " on the brand consumption service platform putd question to the page:
I want to buy
Figure BDA0000042366240000051
What brand best in quality?
I want to buy
Figure BDA0000042366240000052
Is the cost performance of product of what brand the highest?
(2) consumer selects the own problem of paying close attention to by user terminal login brand consumption service platform, and the merchandise classification of selection oneself concern in " product subclassification ", and for example the problem of certain consumer's selection is as follows:
I want ■ to buy Smallpox, what brand best in quality?
(3) consumer will answer selected problem earlier, provides the associated answer of oneself approving, and by user terminal associated answer information is sent to the brand consumption service platform, and is as follows:
Brand 1: The X brand
Brand 2: The Y brand
Brand 3: The Z brand
Figure BDA0000042366240000061
(4) the brand consumption service platform is added up brand key word in the associated answer information of user's submission, and sorts according to the support poll of each brand, and adds corresponding merchandise sales link information after ordering, and is as follows:
1. X brand 1000 tickets
Figure BDA0000042366240000062
Figure BDA0000042366240000063
Figure BDA0000042366240000065
2. A brand 850 tickets
Figure BDA0000042366240000066
Figure BDA0000042366240000067
Figure BDA0000042366240000068
Figure BDA0000042366240000069
3. Z brand 800 tickets
Figure BDA00000423662400000610
Figure BDA00000423662400000611
......
The user can check the statistics of above-mentioned (4), and click " online purchase ", " on sale under the line " of brand back, product or the service that businessman provides checked in the link of " I will purchase by group " or " businessman's activity ", perhaps directly conclude the business.Wherein, " on sale under the line " provides the information such as address, phone of the solid shop/brick and mortar store of businessman; " businessman's activity " provides businessman ongoing or be about to the business promotion activity carried out.
Optionally, the brand consumption service platform is also according to the IP address of user terminal, press the characteristics of the problem of user's selection, judge whether this problem needs it to submit to associated answer just to see brand investigation result form, also can filter out the associated answer information that the users of specific area terminal is submitted to, brand key word in the described associated answer information is added up, generated the brand investigation result form of specific region.During concrete enforcement, the problem relevant with the region can only be answered by the consumer who is positioned at this region.For example, problem is " urban district, Guangzhou preferably eat Hunan cuisine shop which is ", because a lot of consumers beyond the area, Guangzhou are Hunan cuisine shops of not understanding Guangzhou, so this problem is answered by the consumer in Guangzhou and can be improved confidence level.Be that the consumer wants in Guangzhou is answered a question and just can be checked the page of above-mentioned (4), the consumer beyond the area, Guangzhou then need not to answer a question and can check the page of above-mentioned (4).
Further, the brand consumption service platform has also disposed User Information Database and instant messaging module; Wherein, User Information Database has been preserved registered user's essential information, for example information such as sex, age, occupation, educational background.The instant messaging module is used for the communication information between the process user, realizes the information interaction between the user.After the brand consumption service platform detects user's login and purchases by group, from User Information Database, read the essential information of participating in described all users that purchase by group, send to described user terminal by network; Can carry out information interaction by the instant messaging module that the brand consumption service platform provides between the same a plurality of user terminals that purchase by group, for example add as a friend etc.
Optionally, the brand consumption service platform of present embodiment is also collected the problem information relevant with brand that user terminal provides, after described problem information edited or select, be saved in the database, and be loaded on the relevant investigation webpage of brand consumption service platform.
The network surveying that passes through that the foregoing description provides obtains the method that brand sorts and guides brand consumption, has the following advantages:
1, after the brand consumption service platform is received the associated answer information of user terminal, IP address to user terminal is verified, limit the effective degree of in special time period, answering same problem in same IP address for once, thereby stop the behavior that malice is made false brand voting results, participate in the fairness and the confidence level of investigation to guarantee various brands;
2, same IP address user terminal pins had been submitted associated answer information to same problem, can no longer submit the associated answer information of same problem to, can directly obtain brand investigation result form and merchandise sales information, to avoid repeating to submit to answer information, guarantee answer information result's authenticity, and accelerate the speed of information processing;
3, investigate a matter for brand with region characteristic, only add up the associated answer information that the user terminal in the specific region is submitted to, and for the user terminal outside the specific region, submit associated answer information to without it, perhaps the associated answer information of its submission is not added up, thereby improve the confidence level of brand investigation;
4, the user who purchases by group for participation provides intercommunion platform, satisfies user's communication need;
5, collect the problem information relevant that the user submits to, and be loaded on the relevant investigation webpage, further enriched brand investigation information resources with brand.
The embodiment of the invention adopts the mode of ecommerce, according to the impression in consumer's brains the product of businessman or the quality of service is carried out rank, can reflect the quality of each brand objectively, and the correct guiding consume person carries out brand consumption.Oneself product or service and the businessman that public praise is arranged can market effectively, thus the brand businessman in the form that can attract to sort sets up information such as online retail shop, forms a kind of brand assembly effect.
Correspondingly, it is a kind of by network surveying guiding brand polymerization consume system that the embodiment of the invention also provides, and can realize the described method step in the foregoing description.
Referring to Fig. 2, be that the network surveying that passes through that the embodiment of the invention two provides obtains the structural representation that brand sorts and guides the system of brand consumption.This system comprises brand consumption service platform 1, and the user terminal (for example, user terminal 21 as shown in Figure 2, user terminal 22, user terminal 23 or user terminal n) that is connected with described brand consumption service platform 1 by network;
Described brand consumption service platform 1 comprises:
Questionnaire information load-on module 11 is used to load the questionnaire information that need carry out the brand investigation;
Associated answer information receiving module 12 is used to receive the associated answer information that user terminal sends;
IP address reading unit 13, the IP address that is used to read described user terminal;
Answer authentication module 14 is used for judging according to described IP address whether the associated answer information of described user terminal submission is effective;
Statistical module 15, be used for after described answer authentication module 14 determines that associated answer information that user terminals submit to effectively, brand key word in the associated answer information of described user terminal feedback is added up, generated brand investigation result form according to statistics;
Merchandise sales signal load unit 16 is used to load merchandise sales information, makes described merchandise sales information corresponding one by one with the brand in the described brand investigation result form;
Database server 17 is used to write down described questionnaire information, IP address, associated answer information, brand investigation result form and merchandise sales information;
Brand message provides module 18, and being used for provides brand investigation result form and merchandise sales information to the user terminal of having submitted associated answer information to;
User terminal is used for obtaining described questionnaire information by the described brand consumption service platform 1 of access to netwoks, and the problem of selection oneself concern, by network the associated answer information of approving is sent to described brand consumption service platform 1 then.
Further, described brand consumption service platform has historical record storehouse and IP address base;
Described historical record storehouse, the IP address that is used to store the user terminal that has sent associated answer information, and this IP address label and response time of being answered a question;
Described IP address base is used to store all IP addresses and ground domain information;
Then described answer authentication module specifically comprises:
First authentication unit is used for query history record storehouse and whether has the record that same problem is answered in described IP address; If have, then start second authentication unit, perhaps select not submit associated answer information to by the user, driving described brand message provides module directly to provide brand investigation result form and merchandise sales information to described user terminal;
Second authentication unit is used for determining that at described first authentication unit historical record storehouse has described IP address when answering the record of same problem, calculates the time difference that described user terminal is answered same problem; If time difference, judges then that the associated answer information of described user terminal submission is invalid less than the time threshold values that presets, driving described brand message provides module directly to provide brand investigation result form and merchandise sales information to described user terminal; Otherwise start the 3rd authentication unit;
The 3rd authentication unit, be used for not having described IP address when answering the record of same problem in described historical record storehouse, the time difference of perhaps answering same problem surpasses the time preset during threshold values, judges whether problem that described user terminal will be answered has the mark of qualification region; If do not have, judge that then the associated answer information of described user terminal submission is effective; Otherwise invalid, driving described brand message provides module directly to provide brand investigation result form and merchandise sales information to described user terminal.
Further, described statistical module 15 comprises:
The keyword extraction unit is used for extracting the brand key word from the associated answer information that user terminal is submitted to;
Brand ballot number of times statistic unit is used for according to the brand key word that extracts brand ballot number of times being added up;
The report generation unit is used for according to statistics various brands being sorted, and generates new brand investigation result form according to ranking results.
Wherein, described merchandise sales information comprise retail shop's information under commodity shopping information, the line, purchase by group information, businessman's action message; Described user terminal carries out commodity transaction according to described merchandise sales information;
In addition, described brand consumption service platform 1 also comprises:
User Information Database is used to preserve registered user's essential information;
The instant messaging module is used for the communication information between the process user;
Purchase by group the user basic information sending module, be used for reading the essential information of participating in the user who purchases by group, send to by network and participate in same all users that purchase by group from described User Information Database;
Carry out information interaction by described instant messaging module between the same a plurality of user terminals that purchase by group.
During concrete enforcement, after a plurality of users purchase by group by user terminal login brand consumption service platform 1, participate in the information that same all users that purchase by group can the friend of the group of obtaining, can exchange mutually.
The network surveying that passes through that the embodiment of the invention provides obtains the method and system that brand sorts and guides brand consumption, carries out the brand investigation by the network platform, provides the associated answer of oneself approving by the user under the situation without any prompting and guiding; Brand key word in the associated answer information that the user is provided is added up, and generates brand investigation result form, has guaranteed that various brands participate in the fairness of investigation, can reflect the quality of each brand objectively, and the correct guiding consume person carries out brand consumption.And the product bridge queen in brand investigation result form loads merchandise sales information, can the guide consumption person carry out commodity transaction, and the brand businessman in the form that also can attract to sort sets up online retail shop, forms a kind of brand assembly effect.
The above is a preferred implementation of the present invention; should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the principle of the invention; can also make some improvements and modifications, these improvements and modifications also are considered as protection scope of the present invention.

Claims (10)

1. the method by network surveying acquisition brand ordering and guiding brand consumption is characterized in that, comprising:
S1, the questionnaire information that needs are carried out brand investigation are loaded on the brand consumption service platform;
S2, user terminal be by the described brand consumption service platform of access to netwoks, selects the consumption classification oneself paid close attention to, and select the problem of own concern in corresponding questionnaire information; And by network with the approval associated answer information be sent to described brand consumption service platform;
The IP address that S3, described brand consumption service platform read described user terminal judges according to described IP address whether the associated answer information of described user terminal submission is effective;
S4, effective as if the associated answer information of described user terminal submission then adds up the brand key word in the described associated answer information, generates new brand investigation result form according to statistics;
S5, merchandise sales information is loaded on the described brand consumption service platform, makes described merchandise sales information corresponding one by one with the brand in the described brand investigation result form;
S6, described brand consumption service platform provide brand investigation result form and merchandise sales information to the user terminal of having submitted associated answer information to.
2. the method by network surveying acquisition brand ordering and guiding brand consumption as claimed in claim 1 is characterized in that described brand consumption service platform has historical record storehouse and IP address base;
Described historical record storehouse, the IP address that is used to store the user terminal that has sent associated answer information, and this IP address label and response time of being answered a question;
Described IP address base is used to store all IP addresses and ground domain information;
Then described step S3 specifically comprises:
S30, brand consumption service platform receive the associated answer information that user terminal sends, and the IP address of reading described user terminal;
Whether S31, query history record has identical IP address in the storehouse, if having, and execution in step S32 then, otherwise execution in step S34;
S32, judge the pairing problem label of associated answer information that described user terminal sends, whether identical with the same IP address of the preserving label of being answered a question in the historical record storehouse; If identical, then execution in step S33 and step S36; If difference, then execution in step S34;
S33, judge time of the associated answer information that described user terminal sends, whether the time difference of answering same problem with the same IP address of preserving in the historical record storehouse surpasses the time threshold values that presets, if, execution in step S34 then, otherwise execution in step S36;
S34, judge whether the pairing problem of associated answer information that described user terminal sends has the mark that limits the region, if, execution in step S35 then; Otherwise the IP address of judging described user terminal is effective, execution in step S4;
S35, inquiry IP address base, whether the IP address of judging described user terminal is in limiting the region, if judge that then the IP address of described user terminal is effective, execution in step S4, otherwise execution in step S36;
S36, brand consumption service platform provide brand investigation result form and merchandise sales information to described user terminal.
3. the method by network surveying acquisition brand ordering and guiding brand consumption as claimed in claim 2 is characterized in that described step S4 specifically comprises:
S40, brand consumption service platform extract the brand key word in the associated answer information from the associated answer information that user terminal is submitted to;
The brand key word that S41, basis extract is added up brand ballot number of times;
S42, various brands are sorted, and generate new brand investigation result form according to statistics;
S43, new brand investigation result form is saved in the database, more new brand investigation result form;
S44, IP address, this label of answering a question with described user terminal and response time information be saved in the historical record storehouse.
4. as claimed in claim 3ly obtain the method for brand ordering and guiding brand consumption by network surveying, it is characterized in that, described merchandise sales information comprises retail shop's information under commodity shopping information, the line, purchases by group information, businessman's action message; Described user terminal carries out commodity transaction according to described merchandise sales information.
5. the method by network surveying acquisition brand ordering and guiding brand consumption as claimed in claim 4 is characterized in that described method also comprises:
The user's that described brand consumption service platform purchases by group participation essential information sends to by network and to participate in same all users that purchase by group; Carry out information interaction by network between the same a plurality of user terminals that purchase by group.
6. one kind obtains the system of brand ordering and guiding brand consumption by network surveying, it is characterized in that, comprises the brand consumption service platform, and the user terminal that is connected with described brand consumption service platform by network;
Described brand consumption service platform comprises:
The questionnaire information load-on module is used to load the questionnaire information that need carry out the brand investigation;
The associated answer information receiving module is used to receive the associated answer information that user terminal sends;
The IP address reading unit, the IP address that is used to read described user terminal;
The answer authentication module is used for judging according to described IP address whether the associated answer information of described user terminal submission is effective;
Statistical module is used for after described answer authentication module determines that associated answer information that user terminal submits to effectively the brand key word in the associated answer information of described user terminal feedback being added up, and generates brand investigation result form according to statistics;
The merchandise sales signal load unit is used to load merchandise sales information, makes described merchandise sales information corresponding one by one with the brand in the described brand investigation result form;
Database server is used to write down described questionnaire information, IP address, associated answer information, brand investigation result form and merchandise sales information;
Brand message provides module, and being used for provides brand investigation result form and merchandise sales information to the user terminal of having submitted associated answer information to;
Described user terminal is used for obtaining described questionnaire information by the described brand consumption service platform of access to netwoks, and the problem of selection oneself concern, by network the associated answer information of approving is sent to described brand consumption service platform then.
7. the system by network surveying acquisition brand ordering and guiding brand consumption as claimed in claim 6 is characterized in that described brand consumption service platform has historical record storehouse and IP address base;
Described historical record storehouse, the IP address that is used to store the user terminal that has sent associated answer information, and this IP address label and response time of being answered a question;
Described IP address base is used to store all IP addresses and ground domain information.
8. the system by network surveying acquisition brand ordering and guiding brand consumption as claimed in claim 7 is characterized in that described answer authentication module specifically comprises:
First authentication unit is used for query history record storehouse and whether has the record that same problem is answered in described IP address; If have, then start second authentication unit, perhaps select not submit associated answer information to by the user, driving described brand message provides module directly to provide brand investigation result form and merchandise sales information to described user terminal;
Second authentication unit is used for determining that at described first authentication unit historical record storehouse has described IP address when answering the record of same problem, calculates the time difference that described user terminal is answered same problem; If time difference, judges then that the associated answer information of described user terminal submission is invalid less than the time threshold values that presets, driving described brand message provides module directly to provide brand investigation result form and merchandise sales information to described user terminal; Otherwise start the 3rd authentication unit;
The 3rd authentication unit, be used for not having described IP address when answering the record of same problem in described historical record storehouse, the time difference of perhaps answering same problem surpasses the time preset during threshold values, judges whether problem that described user terminal will be answered has the mark of qualification region; If do not have, judge that then the associated answer information of described user terminal submission is effective; Otherwise invalid, driving described brand message provides module directly to provide brand investigation result form and merchandise sales information to described user terminal.
9. as claim 7 or 8 described systems, it is characterized in that described statistical module comprises by network surveying acquisition brand ordering and guiding brand consumption:
The keyword extraction unit is used for extracting the brand key word from the associated answer information that user terminal is submitted to;
Brand ballot number of times statistic unit is used for according to the brand key word that extracts brand ballot number of times being added up;
The report generation unit is used for according to statistics various brands being sorted, and generates new brand investigation result form according to ranking results.
10. as claimed in claim 9ly obtain the system of brand ordering and guiding brand consumption by network surveying, it is characterized in that, described merchandise sales information comprises retail shop's information under commodity shopping information, the line, purchases by group information, businessman's action message; Described user terminal carries out commodity transaction according to described merchandise sales information;
Described brand consumption service platform also comprises:
User Information Database is used to preserve registered user's essential information;
The instant messaging module is used for the communication information between the process user;
Purchase by group the user basic information sending module, be used for reading the essential information of participating in the user who purchases by group, send to by network and participate in same all users that purchase by group from described User Information Database;
Carry out information interaction by described instant messaging module between the same a plurality of user terminals that purchase by group.
CN2010106199561A 2010-12-15 2010-12-31 Method and system for obtaining brand sequence and guiding brand consumption by Internet survey Pending CN102054254A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
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CN104951957A (en) * 2014-03-28 2015-09-30 英奇达资讯股份有限公司 Method for recommending suppliers
CN105373925A (en) * 2014-08-20 2016-03-02 中兴通讯股份有限公司 Comment message processing method and device
CN106296407A (en) * 2015-05-19 2017-01-04 苏州赛富科技有限公司 The Internet finance increases investigates the fast automatic generation of item and the system and method mated in trade wind Ore-controlling Role

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US20020169668A1 (en) * 2001-02-09 2002-11-14 Bank Edward L. Method, article of manufacture, and processing device for providing promotions over a network using an alphanumeric sequence from a product
US8510298B2 (en) * 2006-08-04 2013-08-13 Thefind, Inc. Method for relevancy ranking of products in online shopping
CN101408966A (en) * 2008-11-20 2009-04-15 汤溪蔚 Method and system for evaluation or questionnaire inquisition of brands through network

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104951957A (en) * 2014-03-28 2015-09-30 英奇达资讯股份有限公司 Method for recommending suppliers
CN105373925A (en) * 2014-08-20 2016-03-02 中兴通讯股份有限公司 Comment message processing method and device
CN106296407A (en) * 2015-05-19 2017-01-04 苏州赛富科技有限公司 The Internet finance increases investigates the fast automatic generation of item and the system and method mated in trade wind Ore-controlling Role

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